Back End Blueprint
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Back End Blueprint
Why Optimizing the Back End is the Single Best Way to Find More Prospects, Convert More Customers and Improve Return On Investment
Steve Rosenbaum ZapPowee.com
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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Legal Disclaimer:
Every effort has been made to accurately represent this product and it's potential. Even though this industry is one of the few where one can write their own check in terms of earnings, there is no guarantee that you will earn any money using the techniques and ideas in these materials. Examples in these materials are not to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the person using our product, ideas and techniques. We do not purport this as a “get rich scheme.” Your level of success in attaining the results claimed in our materials depends on the time you devote to the program, ideas and techniques mentioned, your finances, knowledge and various skills. Since these factors differ according to individuals, we cannot guarantee your success or income level. Nor are we responsible for any of your actions. Materials in our product and our website may contain information that includes or is based upon forward-looking statements within the meaning of the securities litigation reform act of 1995. Forward-looking statements give our expectations or forecasts of future events. You can identify these statements by the fact that they do not relate strictly to historical or current facts. They use words such as “anticipate,” “estimate,” “expect,” “project,” “intend,” “plan,” “believe,” and other words and terms of similar meaning in connection with a description of potential earnings or financial performance. Any and all forward looking statements here or on any of our sales material are intended to express our opinion of earnings potential. Many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to ours or anybody else's, in fact no guarantees are made that you will achieve any results from our ideas and techniques in our material. Results may vary, as with any business opportunity, you could make more or less. Success in ANY business opportunity is a result of hard work, time and a variety of other factors. No express or implied guarantees of income are made when purchasing this product. But you knew that already, didn't you?
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Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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Table of Contents
Thank You............................................................................................................................ 5
This may be the first time we have met. If so, I want to begin by thanking you for allowing me to join you on your quest for business excellence.
Step Back From the Trees......................................................................................... 7
My name is Steve Rosenbaum, and my job is to make you more money.
A Back End Success Story........................................................................................ 11
24/7/365: Nothing Falls Through the Cracks!
Capture Your Audience.............................................................................................. 13
Remember the Cardinal Rule
The Infamous Back End.............................................................................................. 18
I really should come up with a better name for this lesson. It always gets me in trouble!
How to Write A Follow Up Campaign.................................................................19
What to say, when to say it and all the other stuff you need to know to start the cash registers ringing.
Finding Needles.............................................................................................................. 23
There are gems buried in your data... I PROMISE. Here is how you can find them quickly.
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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Tying It All Together..................................................................................................... 27
How to Systematize, Automatize and Fantasticize Your Online Marketing To Find More Customers, Close More Sales, Make More Money and Have More FUN!!!
Making $20,000+ Every Month.............................................................................. 31 Next Steps........................................................................................................................... 32
You've taken the first step in becoming a Back End Specialist...
ZapPowee Resources to Help You....................................................................... 32 Steve Rosenbaum and ZapPowee's Disclosure Policy..........................33
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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Thank You
This may be the first time we have met. If so, I want to begin by thanking you for allowing me to join you on your quest for business excellence.
This book is for you. It is my true desire that the information in your hands helps you in your business, and your personal life. Nothing would please me more than to see you succeed by putting into practice the system I am putting before you.
Update: This book was originally written as a guide for business owners to improve the most important part of their marketing, the back end. It is written with business owner as the intended audience. It was recently updated to be a resource for business advisers and consultants to use with their clients. If you are one of these advisers, put your self in the shoes of the business owner as you read this valuable information. Then adopt the material for your own use with your clients. Enjoy, Steve
But before, we begin, I think it is important that I tell you a bit more about me. So that you understand how my business and my personal achievements uniquely qualify me to help you. How do I know what a know, and why I want to share with you?
Excellence is my passion.
It is how I have distinguished myself throughout my career, and it is the central foundation that I try to instill in everybody that I work with. I want you to be the best you can be. If you are the best, then you will be able to stand out, head and shoulders above everybody else. Personally, I am frustrated by the mediocrity that exists in much of the marketplace. I am irritated by businesses that make decisions for the wrong reasons. I am tired of bean-counters calling the shots. I have no pity for organizations that fall back on their old ways and wonder why business isn't like it was a few years ago when we all had more monopoly money to play with. But, I am a champion of the entrepreneurial spirit. Small businesses are the foundation of our society. They built this country. They have pulled us out of other economic downturns. Today's business
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leaders are the rocks that will create the foundation for the recovery ahead. And I have my role to play in our recovery, as well. I am helping the business leaders get better. I also believe that it's good to let people know why you are unique. What sets you apart and what makes you the best at what you do. If you don't tell them... then who will? I am quite proud of my own accomplishments and share them with you because they are what differentiate me from everybody else, and make me the best person to teach you a comprehensive sales and marketing automation system. My business success started when I was a teen when my brother and I developed, a successful board game. I was traveling the country attending gift shows in LA, Atlanta, New York, Dallas, and Chicago when I should have been in class! We had great success, and we made great money. We sold out of our product several times, and ultimately closed down the business to finish our education. Upon graduating from the University of Iowa, I joined the corporate world where I quickly rose to executive sales and marketing management positions working with divisions of billion dollar consumer products, travel, building materials and home building companies. On a couple of instances, I was recruited to lead smaller, privately held, startup and growth companies and engineered the strategies that developed each of these companies into recognized industry leaders. Through it all, I always maintained and continued my personal entrepreneurial success. I recognized the power of the internet early, and started figuring out how to harness its power in the mid-90's. I operated websites in many different niches, and have helped many people develop strategies to grow their own business. I have received much recognition and honor for my work. The Wall Street Journal documented how my wife Sherri and I sold our house on the internet. ABC 20/20 interviewed me for a show they did on how to creatively sell homes in bad real estate markets. And I was a National Finalist in the prestigious AM2.0 Better Your Best Internet Marketing Competition. My mother always told me, “Everything happens for a reason.” I believe that to my very core. And so it is, that you and I are sharing a moment together. My mother is right. We came together for a reason. I am very pleased to meet you and hope that you will connect with me through all of my social media outlets so that we can continue our journey together. I would also ask that you introduce your friends and associates to me, just as somebody else introduced us. Steve Rosenbaum President ZapPowee.com
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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Step Back From the Trees
My name is Steve Rosenbaum, and my job is to make you more money.
The internet is littered with tired, static websites that languish in the internet boonies while savvy companies kill their their competition with fully engaged, web marketing blitz strategies that find, qualifiy and automates the sales process. Be honest, which company are you? (Don’t be ashamed, if you fall into the former category. Most companies do). The question is: Are you ready to take control and be the hunter instead of the hunted? As a Web marketing consultant and social media adviser, many offline and online companies bring me into their businesses to help them improve their traffic and to convert more sales. Oftentimes, companies can't see the forest for the trees. it takes a new set of eyes, a different perspective to realize that it's time to update their view of what online marketing really is. A short time ago, a very successful offline company asked me to take a look at their Web marketing. The company was very proud of the fact that they generated over 13,000 hits per month on their website… which in fact is a decent amount of traffic. However, the business owner realized that they were not converting enough of the traffic into new business “Show me your marketing system,” I requested. The owner opened up their website. “No, I want to see your marketing system,” I responded. Silence. No response from the owner. “Well, what do you do with all those leads that come in for your website?” I asked.
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“What do you mean?” Questioned the owner. “What do your visitors do when they come to your website?” “We give them our phone number and they call us,” he answered. “Did you receive 13,000 new phone calls last month?” I asked. “Well, no, I don't know how many we got.” “So, what are you doing about those that did not call you?” “Nothing!” he exclaimed. We don't know who they are!” “Exactly!” Do you see the problem this company was having? I played baseball when I was a kid. I was a catcher, and my dad coached me. The toughest play for the catcher is trying to throw out a runner stealing second base. In one fluid motion the catcher has to snatch the ball, adjust his feet, take the ball out of his glove, grip the ball the right away, and fire a strike all the way across the infield. But it all begins with the catch. “Nothing happens until you catch the ball”, was Dad's favorite line! His Cardinal Rule. Well, the same can be said for internet marketing. Except that instead of catching baseballs, we're capturing visitors. But if we fail to capture them when they come to our site, then they wind up dribbling out of our grasp like a passed ball squirting behind the catcher. THE CARDINAL RULE OF INTERNET MARKETING: You must capture the information of your visitors, and engage them into a follow up sales process in order to improve your online sales.
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Go ahead… read it again. In fact, I want you to read it out loud 7 more times: 1. THE CARDINAL RULE OF INTERNET MARKETING: You must capture the information of your visitors, and engage them into a follow up sales process in order to improve your online sales. 2. THE CARDINAL RULE OF INTERNET MARKETING: You must capture the information of your visitors, and engage them into a follow up sales process in order to improve your online sales. 3. THE CARDINAL RULE OF INTERNET MARKETING: You must capture the information of your visitors, and engage them into a follow up sales process in order to improve your online sales. 4. THE CARDINAL RULE OF INTERNET MARKETING: You must capture the information of your visitors, and engage them into a follow up sales process in order to improve your online sales. 5. THE CARDINAL RULE OF INTERNET MARKETING: You must capture the information of your visitors, and engage them into a follow up sales process in order to improve your online sales. 6. THE CARDINAL RULE OF INTERNET MARKETING: You must capture the information of your visitors, and engage them into a follow up sales process in order to improve your online sales. 7. THE CARDINAL RULE OF INTERNET MARKETING: You must capture the information of your visitors, and engage them into a follow up sales process in order to improve your online sales. Repetition and frequency are key components needed to ingrain something into your long term memory. Remember this also as it relates to your own marketing. You need to expose your customers to your branding message over and over again from them to internalize it. Later in this book, we'll revisit this strategy as we're crafting our follow up campaigns. Let’s get back to the problem the company is having with their web marketing system. The problem is… they don’t have a system. They have a website.
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Having a static website is no different than having a single billboard on the Autobahn with cars flying by at 120 mph. There is simply no way to capture your visitors’ attention. Just like the driver on the Autobahn, web surfers are not going to back up and come back to your site.
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A Back End Success Story
24/7/365: Nothing Falls Through the Cracks!
If you want to stay in business today, then you better be an expert in your business. It’s impossible for anybody to know more about your business than you do. Consequently, you also know, better than anybody else, how you can best help your customers. And your customers (and future customers aka: prospects) want help from you. But maybe they don’t know who you are… yet. We’re going to change that. People are confused. We all suffer from information overload. Who can you trust? Who should you listen to? Your customers are wondering the same exact thing. Take a moment and answer those questions yourself… Who do you trust? Who do you listen to? Why? We all have our favorite resources. How did your favorites become your favorites? Several years ago, I had a mentor named Jeffrey Mayer (may he rest in peace). Jeffrey was an author, a speaker, and a business trainer. Jeffrey was also one of the first people I know to send out a regular newsletter. Every week, I would get a Jeffrey newsletter in my AOL Inbox (You’ve Got Mail!) Sometimes I’d read it. Sometimes I’d glance through it. Sometimes I’d just mark it read and ignore it. You know for some reason, I never threw them out. I always thought, “I’m going to come back to this and read it when I have more time.” Now, I’d never met Jeffrey, but somehow I got on his list… I think it was because I used Act! CRM Software and he wrote the book Act! For Dummies. (Yes, it's true... I have been using CRM software since 1986... how else could my mind have accumulated all of this sales automation stuff!) Finally, one day, I decided I wanted to hire a mentor to help me with my sales career. I didn’t know where to turn to find a trusted authority who knew how to help budding young sales executives.
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Then it hit me. For more than 2 years, Jeffrey had told me, every week, via his newsletter, that he was an expert sales trainer/mentor. I trusted Jeffrey. I knew that he knew his stuff. I also knew that he was reliable, consistent and full of fresh ideas. I made the phone call and hired Jeffrey on the spot. You might be saying, “Well that’s all well and good, but it took you 2 years to call him.” That’s true, but I probably would have called him in 2 months had I had the need. In fact, in today’s world of blogs and social media, it is much easier to see a history of somebody’s work and credentials. I personally see it every day. There are tens of thousands of references to me on the web that bring me new contacts. In addition, you have give Jeffrey credit for having an automated follow up system that kept me engaged until the time was right for me to buy. Remember this: People buy when THEY are ready to buy, NOT when you are ready to sell. So where am I going with this long-winded story? Jeffrey had a strong back end system in place that kept working on me and never gave up. His sales messages were woven into his educational content, so they never offended me. But they always worked on my subconscious and established him as the “go-to-guy” when I needed the services he offered. Regardless of what your client is selling. This type of a back end will find and close more business for them. Knowing how to build this type of system and how to feed it content will keep you employed indefinitely. Believe, business owners do not know how, and do not want to take the time to learn how to do this. It's the best job security you could ever ask for!
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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Capture Your Audience
Remember the Cardinal Rule
Have I convinced you of the importance of setting up your Back End before you begin marketing? I hate to harp on it, but I have a client that wanted to spend thousands of dollars per month on Banner Ads, Google Ads, and Direct Marketing. “What will you do when people come to your site?” I asked. “They’ll call us,” was the reply. Sound familiar? The conversation went very much like the one I told you about earlier. You’d be amazed how many times I have this conversation with clients. Remember: THE CARDINAL RULE OF INTERNET MARKETING: You must capture the information of your visitors, and engage them into a follow up sales process in order to improve your online sales.
The best way to capture your contacts and manage your email distribution are by using companies like OfficeAutoPilot and Aweber. OfficeAutoPilot is what is known as a CRM or Customer Relationship Management and a marketing automation program. Aweber is an Autoresponder Service. The difference in the services are in the complexity of what you are trying to manage. Who should use a Full-Fledge CRM like OfficeAutoPilot? Everybody... especially any company that has a sales force calling on customers. OfficeAutoPilot manages the entire customer relationship and allows the company to own the priceless information that goes with any account. As a sale manager, this is a huge deal to me. Many companies relationships with their customers exist soley through the sales person. When (not if...) that sales person leaves,
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they take the relationship and their customer knowledge with them. Often leaving nobody in the company to know how to continue serving the customers' needs. Salespeople, understandably, like to leverage the strength of their customer relationships, to maintain a position of power over their employers. This is dangerous, in deed, and represents a huge liability for the company. If you own a company or manage a sales team, ask yourself truthfully who has a better relationship with the customer, the company or the sales person? If you would like some help changing the dynamics of these relationships, give me a call. I can help you. You are setting yourself up to lose your most valuable asset, your customer relationships if you don't properly use a CRM. I also love OfficeAutoPilot because it gives me the most powerful controls to target, segment and manage my data. The better my understanding of my data... the better my results. One of my favorite sales trainers, Rick Davis of Building Leaders, likes to say “If you can't measure it, you can't improve it” OfficeAutoPilot has very powerful data mining capabilities to help you gather quick, accurate information out of the data you already own. Later on, in the “Finding Needles” chapter, I will show you a video of actual campaign results similar to what you can do using OfficeAutoPilot. Aweber, on the other hand, is a good service for strictly managing your email communication. You can capture your leads, schedule your emails and make sure you are abiding by all the proper email rules and regulations simply by using their service. They do have some tagging and segmenting capabilities, but they are not nearly as powerful as OfficeAutoPilot's. Aweber is a recognized leader in their field. Hooray! So you do have your Back End in place! Congratulations. Now you need the trigger to launch the Back End. That happens when you capture the contact information of your visitors. Getting somebody to visit your website/blog is the hard part. It can also be the expensive part.
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Some businesses will actually pay hundreds of dollars simply to get visitors to come their site (mesothelioma lawyers pay over $50.00 per search engine click, and then also pay for people to complete information forms). Remember our example of the Autobahn driver speeding past a billboard at 120 MPH (I guess he would actually be travelling in KPH, but I don’t know the conversion)? Obviously, he isn’t going to backup to get the information on the sign. But, what if you were somehow able to capture the driver’s information, and contact him later… just like the state of Illinois did with me when I made a rolling stop on my recent trip to Chicago. (That was an expensive right turn!) See my Video: “Curses George Orwell! aka: The Hundred Dollar Right Turn”
You know what happens next. You capture your visitors contact information and enter it into your Back End. Presto. Your sales automation takes over. Nothing falls through the cracks. Eventually, just like what happened to me when I decided I needed Jeffrey Mayer’s services, your customers and prospects will place an order with you. Remember, it might take 5 follow ups. It might even take 10 or 15 contacts before you finally reach your target at exactly the right time. It doesn’t matter. Your system doesn’t mind. It won’t complain. It won’t call in sick, and it won’t forget to follow up.
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How do you capture your visitors’ contact information? This takes some planning and some salesmanship. It also takes a tool called a “Squeeze Page” or “Capture Page”. Your Squeeze Page has one purpose and one purpose only. Capture the lead. You can see an example of a Squeeze Page for one of my products at http://bigbadhomesale.com/optin.htm. What do you notice? First, notice that I have an attention grabbing video, with engaging music that automatically loads right away. Audio and Video have been shown to increase conversion up to 300%. Second, there is a very prominent form, with arrow a big arrow directing the visitor directly to it. I even end the video with instructions for the viewer to complete the form. Third, I give the visitor something of value for completing the form; a 7 part video series tailored to the information he is looking for. Fourth, do you see any links that would take the visitor away from my Squeeze Page? Absolutely Not!!! The only links are a legal notice and an email link. Both open in new windows and leave my Squeeze Page open on the screen. Confused minds do not act, and I do not want any confusion about what I want the visitor to do… ENTER YOUR CONTACT INFORMATION. Can you guess what happens next? I bet you can. My Back End kicks in and takes over. This site has been up for over 2 years, and I still get sales from people that signed up way back then. Thank you Back End!
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One last point I want to make. People always say to me, “I don’t like to put my email into those things.” Of course! I don’t like to either. Unless it’s something or information that I know I need to have. Remember, I said this takes some salesmanship. You need to make a very compelling pitch so that people will part with their contact information. (You should also reassure them that you will respect their privacy).
Update: Thanks to Facebook, capturing contact is now easier than ever. ZapPowee Converter uses a very clever technology to legally caputre Facebook data into a database. Try it out for yourself. Just “Like” ZapPowee on Facebook and see what happens.
Assuming you have done all that, the burden now shifts to the visitor. I have a very firm belief… If I can’t convince a person to give me their email address, I will never convince them to give me their credit card number. Those people are simply not qualified prospects for my products or information. “Toot-a loo”! Do you like to enter your email address onto a web page? Probably not. Yet, you did so in order to read this book you are now reading. What compelled you to do that? How can you replicate that on your own website?
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The Infamous Back End
I really should come up with a better name for this lesson. It always gets me in trouble!
Follow up, or lack of it, is what kills most companies. If you do not have an automated follow up system in place, you are destined for failure. The Sales & Marketing Club of Los Angeles conducted a study that showed that 81% of sales closed on the 5th sales call, while only 10% closed on the 4th sales call. The lost ROI by not contacting a prospect 1 additional time is a whopping 810%! Would you like to improve your sales 8X ?? Even so, the Dartnell Corporation did a study that concluded that only 10% of all salespeople will actually make 5 attempts to close a sale. See the problem? Most people give up to soon. And it‘s understandable. We’re all busy. We all have a ton of calls to make, loads of emails to answer, hours of voice tag to play. How do you know when you’re finally going to get that close. Our to do list keeps growing, more and more demands get thrust upon us, and our available time slips away. That’s where automation becomes vitally important. Imagine… setting up an automated follow up system, that completes all these tasks for you. Each and every time. Without fail. Without requiring your time. And reports to you of it’s success. No more leads falling through the cracks. No more giving up on a prospect 1 call too soon.
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In addition, a smart follow up system “segments” your prospects. Categorizes them, and allows you to tailor your interaction to fit their needs like a glove. This type of automated follow up system is what I call your “Back End”. Any marketing you do, any money you spend, without having a Back End in place is wasted. If you have a marketing budget, but don’t have a Back End in place, you might as well dump your cash down the garbage disposal (sure, you’ll get lucky and stumble into a few sales, but the stats don’t lie, you will fail far more than you will succeed… guaranteed). The good news is, by putting you Back End in place, you will see a rapid increase in sales and conversions as your prospects progress through your automated system. Shortly, I will show you how to structure your Back End. I will also show you how to set up a “Funnel” to capture leads and progress them through your Back End (I’m sorry for any distasteful visuals of that last sentence).
How to Write A Follow Up Campaign
What to say, when to say it and all the other stuff you need to know to start the cash registers ringing.
SUCCESS! You’ve captured your contact’s information. They want to hear more from you! When? How? What? How Much? These are all the questions you need to figure out. And you will. By following these established techniques and by testing, testing, testing… First of all let’s begin with some essential elements of your campaign.
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By the way, I have a video presentation of this information you will enjoy watching.
Customer Benefits – Remember to keep always make your message about your customer. “What’s in it for me?” is what’s going through their head. Paint it in very bright colors so they can visualize it. Use an Attention Grabbing Subject - This is critical. They are scanning their inbox and passing over 95% of their emails. How will you get them to stop and take notice of yours? The subjects job is to get the reader to stop and open your message. You must have a Powerful Opening – If the subject’s job is to get the reader to open the message… then the opening sentence’s job is to get the reader to continue reading. Do not assume that your emails will be opened, and read completely. You will need to carefully craft your letters to engage your reader and make them want to read more. (I’ll tell you how to do that in a little bit…)(that was just a technique right there!) Ask for Feedback – You can do this in many different ways. One of the best way is by including trackable links to see what your readers like. Call to Action – Always ask your reader to do something. Their actions will provide you feedback. Segment – Tag and segment your readers based upon their response. Tailor additional follow ups to their specific wants and needs that you’ve determined by their feedback and action.
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When to Send Out Follow Up Immediately – Your reader has asked for information. They want it NOW! They may be looking to make a purchasing decision right now and you don’t want to miss out. Set up your autoresponder to send out an immediate welcome letter with a call to action. Follow Up Often – Remember our earlier lesson about the need for repetition and frequency to move something from short-term-memory to long-term-memory? At the beginning of your campaign, send out a message each day. Don’t be concerned about the people that opt-out… if they don’t want your free message, then there is very little chance you will get them to take out their credit card and purchase from you. They just aren’t qualified candidates for your product. That’s OK… now you can spend your time developing those candidates that are qualified. “Toot-a loo”! Test Different Days and Times – Studies have shown that emails that arrive overnight get read first thing in the morning. Other studies show that weekend messages do well, also. Keep track of your stats. Watch what percentage get opened. Watch how many clickthroughs you get. You’ll soon see some traits in your list and develop strategies to make sure more of your emails get read. What to Send Out Thank you and Welcome – This is the first message and should be sent out immediately after your reader confirms their opt-in. Contact Information – Make it easy for your customer to find you… EVERYWHERE! Email, phone, Facebook, Twitter, your blog. Ask them to follow you and also ask them to refer their friends to you. Ask for More Feedback – “Please hit reply and tell me how I can help you.” Follow Up #2 – Try to personalize the message a little bit. You can use a template, but add a sentence or two to let them know that you are personally responding to their message. Follow Up #3 – If you have a phone number. Pick up the phone and give them a call. They’ll be excited to hear from you. Target Your Message Campaign – Use the information you’ve learned to segment your list and target your message your readers, specific interests. For instance, you don’t want to send your active customers the same message as a prospect that you are trying to close. You would send a customer a letter that says “Thank you for your business”. Your prospects’ letter would read “How can we earn your business?” “I Don’t Understand…” – If after you’ve sent out several messages, your visitor hasn’t
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responded or taken any action. Send a letter that says “I don’t understand, 2 weeks ago you had asked me for some information, but I still haven’t heard back from you. I don’t want to pester you, so I’ll have to take you off my preferred subscriber list… This will get some more of your readers to take action… others will simply ignore it... “Toot-a loo”! People to Follow and Books to Read: Make sure to watch my video, How to Write a Follow Up Campaign where I give you a list of my favorite resources to help you write great copy in your campaigns.
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Finding Needles
There are gems buried in your data... I PROMISE. Here is how you can find them quickly.
UCLA calls Data Mining: “the process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue, cuts costs, or both.” That sounds like something I'd like to do for my business. Wouldn't you? You've got an amazing amount of information sitting on your computer. Chances are it's doing just that... sitting there. Let's make it work for you. Here's the 30,000 foot overview: 1. Engage your audience 2. Get them to take action 3. Segment or tag your audience based upon action 4. Follow Up 5. Test 6. Repeat 7. Keep in Touch, but don't OVERSELL
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You can take a look right now at the actual process and the valuable feedback I got back from my list in this Case Study Video
Engage your audience – Remember the importance of getting your customers to take note of your message. This takes work, use persuasive techniques, build desire, anticipation... Learn more from the Master of Persuasion video. Get them to take action – If you want your reader to take action, then you need to give them a “Call to Action”. Tell them, direct them, what you want them to do. “Hit reply and tell me how I can help you...” , “Please complete this quick survey...”. One of the best ways is to use “Trackable Links”. Services like OfficeAutoPilot and Aweber build these into their services. You can track who clicks on which links which also gives you the feedback you want. I use both these products (but I'm in the midst of converting exclusively to OfficeAutoPilot because of the extra power it gives me.) Segment or tag your audience based upon action – How well can you classify your prospect? At first, they are just names and addresses. But the more feedback you get, the more you can segment them and target your response. As your funnel narrows at the bottom, you have fewer people remaining (that's OK... we want it that way), but we need those people to feel the appreciation we have that they have stuck with us. You demonstrate this by targeting your messages and making them more specific. Ideally your visitor wants to believe that they are really the only person receiving your email. I get emails replied back to me all the time from my customers, personally responding to my requests. They tell me they appreciate me for how I help them. It's a good feeling to know that I am connecting with their needs.
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You will need to plan follow up messages for the different responses you will receive back. Take a look at how to create a “Decision Tree” in this video to help you set this up.
Follow Up – This is the biggy... It has to happen to keep the momentum going. Plan in advance what you want to say and pre-load several messages into your autoresponder system. Chances are, you have already written many of these messages before and emailed “one-offs” to other customers. Perfect. Go get those emails, proof them, and set them up in your autoresponder. Remember to use “Merge Fields” to include peoples names. Test – There are many variables that will effect the success of your campaign. You will learn different characteristics of each segment and adopt strategies to maximize your results. Here's a great article of 7 ways that you can test your emails. How many more ways can you think of? Repeat – Repeat both your messages and your testing. Testing works like this... 1. Divide your subjects into 3 groups. 2. Test A vs. B (let's say B wins) 3. Test B vs. C (let's say C wins) 4. Next time, test C vs. A (to see if your test is conclusive) Be careful... only test one variable at a time. If you change more than 1 variable, you can't
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be sure which one delivered the results. Make it a game. You'll have a lot of fun figuring out your winning strategies! Keep in Touch, but don't OVERSELL – You're building relationships. Your readers want to hear from you. (OK, some won't... “Toot-a loo”! But always remember... your purpose is to be the “Trusted Authority”. Always have something to give: a link, a video, an ebook. You don't always have to be the author. It's perfectly OK to say to your reader “Here's a great resource for Free images on the web that I thought you would like to use in your blogs”. (By the way, check out the link, it really is a great resource for Free images on the web that I thought you would like to use in your blogs... My gift to you). A good rule of thumb is to make at least 75% of your back end messages non-selling information only messages. That means that only 1 out of 4 messages... at most, contain some sort of an offer. Here's a good strategy: If you're a restaurant wanting immediate traffic, make a quick video about with a reason why you are giving away free fries. Make it engaging, be real. “You know what... I'm having a bad day. My car wouldn't start, I spilled my coffee. Plus it's raining which means I know that many of you won't want to brave the weather to come in for lunch. So I'm going to make it worth your while. Come see me for lunch and I'll give you free fries with every burger to thank you for your business. Bring your friends!” You can make that video in 48 seconds with a Flip Video camera and have it up on YouTube before your new coffee is brewed. Send out a tweet that says “[FUNNY VIDEO] I'm having a bad day... but I'll make it good for you.” Send out your email at 10:30 AM when people are starting to think about lunch and watch the sparks fly. If you've built your following, share your email and drive traffic to your video which will help you build your network even bigger! Autoresponder Messages vs. Broadcast Messages There are two types of email messages you will send your readers: Autoresponder Messages (AM) and Broadcast Messages (BM). Your AM's are pre-scheduled and loaded and are delivered based upon when somebody joined your list. For instance, on Day 1 send out Message 1, on Day 2 Message 2... Remember, everybody will be at a different point in the AM cycle. These messages are designed to move your readers progressively through your sales funnel. Each message is to have a purpose, a call to action, and a way to provide you feedback to better segment your list. BM's are sent out to your entire list at the same time (or portion of a list if you are testing).
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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These messages are about what's going on right now. This is where you tell your readers about interesting posts you have read or written. New videos you just created, and even special offers (no more than 25% of the time). You will also want to develop a newsletter summary of your most recent blog posts and send it out weekly via BM to your readers.
Tying It All Together
How to Systematize, Automatize and Fantasticize Your Online Marketing To Find More Customers, Close More Sales, Make More Money and Have More FUN!!!
Well that's all there is too, it right? Surprisingly... the answer is mostly “YES”! I'd like to take credit for inventing this fantastic system, but the truth of the matter is, it's the way marketing and selling has always been. However, what I can take credit for is the wealth of experience, knowledge, systems and strategies that have made me a recognized expert in sales automation, CRM's, internet marketing and social media. Combine that with my 25+ years of real world, corporate management, training and coaching and I think the value and expertise of the complete package speaks for itself! Having sent our gazillions of emails, operated oodles of websites and blogs, received national recognition for my achievements by the Wall Street Journal, and as a finalist in one of the leading internet marketing contests... I know and understand all the factors that make successful campaigns. I cut down my clients' learning curve, so they can avoid costly mistakes and turn around quicker results for greater ROI's. I am a champion of the entrepreneur and love to help people cultivate their passions and excellence into successful businesses. We need a lot more entrepreneurship in our markets today, and a lot less bean counters making ivory tower decisions based upon spreadsheets. All that being said... People still respond the same way today that they did back in 1872 when Aaron Montgomery Ward launched his first catalog. You can read great stuff from people like Robert Cialdini, Paco Underhill and even study some of the past great copywriters like Robert Collier to gain insight as to how people react to
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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certain buying cues and why. What's changed is the media, and the competition. How is your message delivered, and how do you get recognized through all the clutter? That is the challenge. It's a game you can master.
So, let's finish off with a brief summary outline, and a link to the “Show Me Your Back End” presentation I made as Featured Speaker at the Virtual Real Estate BarCamp, attended by thousands of business professionals. 1. Get Started a) Bring in outside help for a “Fresh Perspective”. Make sure this is a marketing person as a opposed to a web design person. Many web people want you to believe they are also marketers. Most of them are not. Hire somebody that has actually sold something before. Remember the Cardinal Rule of Internet Marketing (Say it out loud with me right now!) Syndicate your message across a wide range of media.
b) c) 2.
Become a “Trusted Authority”
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a) b) c) 3. Who do you like to follow? Why? What would you like people to think about you? Why? Develop your “voice”. Be personal and transparent.
Find and Create Content a) b) c) Learn to be a “News Gatherer”. Use Audio and Video to boost your following. Be Consistent.
4.
Set Up a Blog a) b) c) Choose between Wordpress, Blogger and Typepad and others. Choose a look or “theme”. My favorite is FrugalTheme because it looks great and is very easy to use. Put up some posts and some pages.
5.
Capture Your Audience a) b) c) Choose a service such as OfficeAutoPilot or Aweber Set up a “Squeeze Page”. Put up a “Subscribe Form” on our blog.
6.
Plan Out Your Back End a) b) c) Prepare Your Follow Up Campaign Use some emails you've already sent out as templates. Work on Your Copywriting Skills
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d) e) 7. Always Include a Call to Action. Tag and Segment Your Readers.
Measure Results a) b) c) Keep Track of Your Stats Test Different Variables Track Feedback
8.
Keep In Touch a) b) c) Follow up regularly and frequently. Don't Oversell. Use multiple media for your messages.
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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Making $20,000+ Every Month
If you follow the Back End Blueprint, you will be delivering hot prospects to your customers every single month. Clients will gladly pay you $1500 or more to maintain their system and provide them with the following services: • • • • Send Hot Leads from the system. Monitor Stats/Split Test Results Monthly Review Meeting with Client Create New Campaigns (ZapPowee can help you with this)
Better yet, you can easily charge at least $2500 to initially set up the system. Here is what you would do to set them up: • • • Set up their email autoresponder account (OfficeAutoPilot, Aweber, etc) Set up capture forms (squeeze pages) on their site Program their initial campaign (Sales CPR is the best first campaign)
Revenue Turbo Booster Tip: Become an affiliate of OfficeAutoPilot and Aweber and make sure your clients sign up through you link. You can earn up to $75 per month per client! Your first 5 Months: Sign up 2 accounts per month. Charge $2,000 per account for setup and $1,000 per month maintenance. Check out these numbers!
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Next Steps
You've taken the first step in becoming a Back End Specialist...
You now have valuable information that any businesses would love to learn. You can feel confident to walk into any business and start a dialog... but you don't have to. Set up your own Back End. If you can afford it, I definitely suggest using OfficeAutoPilot. If not, then start on with Aweber. (Go ahead and sign up now for a trial account with either one). Every business you meet needs to entered into your system. Remember, don't try to sell. Just educate. Always have a call to action: a link to email to you, or to your web site, etc. Track your links. Note who is opening your emails and following your messages. These are your best prospects, and hottest leads. You can comfortably call on them at anytime without having to make a cold call.
ZapPowee Resources to Help You
Becoming a Back End Specialist requires continuing education and also an ongoing need for new content. ZapPowee offers ongoing training, support, and member resources to keep your business at peak performance. Our “Campaing Modules” will also give you turnkey content you can use with your clients. Our mission is to make you successful. We will continue to provide you turnkey content, education and valuable information to keep you at the cutting edge of Back End Automation. So add us now to your safe sender list, subscribe to our RSS feeds and keep yourself up to date. If you've found this information valuable, then please leave us some nice feedback on our site or at Warrior Forum... and, of course, make sure you Like us on Facebook!
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Steve Rosenbaum and ZapPowee's Disclosure Policy
The following disclosure policy is current as of the date this product was created. Updated and current versions of my Disclosur Policy may be viewed at SteveRosenbaum.com. My goal is to share with you my expertise, and recommendations to help you achieve success in your business. I strive to be as open, forthright and sincere as possible, at all times. I believe in full disclosure and try to disclose any relationships each time I make a recommendation. I post numerous abbreviated disclosures on my blog, in my posts,in my email communications, printed materials, ebooks and products to ensure that each of my readers has ample access and understanding of my beliefs and relationships with potential sponsors. This notice is an effort to be as clear and candid as possible, and to highlight some of my relationships, the ways I am compensated, as well as the results I sometimes discuss. ● I occasionally make recommendations. My recommendations are based first and foremost on their merit. I make them either because of their value, helpfulness, and quality, or based on my direct or indirect knowledge of the author’s reputation, track record, and level of expertise. No advertiser will ever influence the content on my blog or in my other materials and communication. Sometimes these recommendations include links, also known as affiliate links, to products for which I may receive some kind of compensation. I either get a commission for each sale, or receive some form of remuneration, either financially or in kind. Please be aware, that links in my materials may very well result in such compensation to me. If you do not think it is fair for me to earn commission for my recommendations, then you may perform a search for the product and visit the website directly. Most times, my compensation arises from you "clicking on a link" from my site. Therefore, if you visit the website on your own, I will usually, not be compensated. There may exist some exceptions to this policy depending on the way each company tracks their affiliate referrals. In any case, if you do not want me to receive commission. Simply send me an email to [email protected], and I will contact the company and forfeit my reward. Some affiliate links are added automatically with the help of software, which linkifies specific keywords within the content dynamically. Others are added after the post is written. In other words, most affiliate links are added incidentally or subsequently. Some links do not have any affiliation or compensation whatsoever, but are included for the same reasons expressed above. In other words, I add them based on merit. If I find them helpful and suspect that they may be of interest to my readers, I will include them, regardless of compensation or lack thereof.
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● Without question, most testimonials on this blog highlight positive and sometimes extraordinary outcomes achieved under unique circumstances. Typical results are exceedingly difficult to predict or measure, as all markets, businesses, motives, and results are unique. Yours will be no exception. As with most training programs or information products, by their very nature all results are atypical. Such programs are not “one-size-fits-all” solutions as they teach a wide variety of systems and strategies. Therefore, it is impossible for anyone to predict how, or even if, you will use the information provided in your specific business. As with every business venture, there’s inherent risk. You even stand a chance to lose money. So please use discretion when making a purchasing decision. All testimonials and case studies are collected from people who have had personal experience with our products or services, and they have each submitted their kind words willingly, and without direct financial payment or compensation. In rare cases, such as with case studies, some students have received substantial discounts on our products in exchange for their honest review. Some endorsements are sent from paying clients who have initially hired us for our consulting services, and may not necessarily or directly reflect the specific products showcased on this blog. Some have become friends or partners in various ventures. Some of my endorsements of other people’s products are the result of receiving a free review copy. In some cases, I may be an affiliate. However, I do not receive any direct financial compensation for making such endorsements, and I only provide an honest review, whether as an affiliate or not, if I feel the product has merit. Ads on this blog are for my own products, or products of which I am an affiliate or reseller. In the case of products of which I am an affiliate or reseller, they are selected because I purchased the products myself, I was involved in their creation, or I know their authors, and because I believe these products to be useful to my readers.
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If you would like any additional information, please contact me at [email protected] .
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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Back End Blueprint
Why Optimizing the Back End is the Single Best Way to Find More Prospects, Convert More Customers and Improve Return On Investment
Steve Rosenbaum ZapPowee.com
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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Legal Disclaimer:
Every effort has been made to accurately represent this product and it's potential. Even though this industry is one of the few where one can write their own check in terms of earnings, there is no guarantee that you will earn any money using the techniques and ideas in these materials. Examples in these materials are not to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the person using our product, ideas and techniques. We do not purport this as a “get rich scheme.” Your level of success in attaining the results claimed in our materials depends on the time you devote to the program, ideas and techniques mentioned, your finances, knowledge and various skills. Since these factors differ according to individuals, we cannot guarantee your success or income level. Nor are we responsible for any of your actions. Materials in our product and our website may contain information that includes or is based upon forward-looking statements within the meaning of the securities litigation reform act of 1995. Forward-looking statements give our expectations or forecasts of future events. You can identify these statements by the fact that they do not relate strictly to historical or current facts. They use words such as “anticipate,” “estimate,” “expect,” “project,” “intend,” “plan,” “believe,” and other words and terms of similar meaning in connection with a description of potential earnings or financial performance. Any and all forward looking statements here or on any of our sales material are intended to express our opinion of earnings potential. Many factors will be important in determining your actual results and no guarantees are made that you will achieve results similar to ours or anybody else's, in fact no guarantees are made that you will achieve any results from our ideas and techniques in our material. Results may vary, as with any business opportunity, you could make more or less. Success in ANY business opportunity is a result of hard work, time and a variety of other factors. No express or implied guarantees of income are made when purchasing this product. But you knew that already, didn't you?
Limitation of Liability:
Under No Circumstances Shall ZapPowee Or Its Owners, Partners, Site Developers, Etc Be Liable To Any Member On Account Of That Member'S Use Or Misuse Of Or Reliance On These Services. Arising From Any Claim Relating To This Agreement Or The Subject Matter Hereof Such Limitation Of Liability Shall Apply To Prevent Recovery Of Direct, Indirect, Incidental, Consequential, Special, Exemplary, And Punitive Damages Whether Such Claim Is Based On Warranty, Contract, Tort (Including Negligence), Or Otherwise, (Even If ZapPowee Or Its Partners Have Been Advised Of The Possibility Of Such Damages). Such Limitation Of Liability Shall Apply Whether The Damages Arise From Use Or Misuse Of And Reliance On The ZapPowee Services, From Inability To Use The Affiliate ZapPowee, Or From The Interruption, Suspension, Or Termination Of The ZapPowee Services (Including Such Damages Incurred By Third Parties). This Limitation Shall Also Apply With Respect To Damages Incurred By Reason Of Other Services Or Goods Received Through Or Advertised On The ZapPowee Services Or Received Through Any Links Provided In The ZapPowee. Services, As Well As By Reason Of Any Information Or Advice Received Through Or Advertised On The ZapPowee Services Or Received Through Any Links Provided In The ZapPowee.com Services. This Limitation Shall Also Apply, Without Limitation, To The Costs Of Procurement Of Substitute Goods Or Services, Lost Profits, Or Lost Data.
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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Table of Contents
Thank You............................................................................................................................ 5
This may be the first time we have met. If so, I want to begin by thanking you for allowing me to join you on your quest for business excellence.
Step Back From the Trees......................................................................................... 7
My name is Steve Rosenbaum, and my job is to make you more money.
A Back End Success Story........................................................................................ 11
24/7/365: Nothing Falls Through the Cracks!
Capture Your Audience.............................................................................................. 13
Remember the Cardinal Rule
The Infamous Back End.............................................................................................. 18
I really should come up with a better name for this lesson. It always gets me in trouble!
How to Write A Follow Up Campaign.................................................................19
What to say, when to say it and all the other stuff you need to know to start the cash registers ringing.
Finding Needles.............................................................................................................. 23
There are gems buried in your data... I PROMISE. Here is how you can find them quickly.
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Tying It All Together..................................................................................................... 27
How to Systematize, Automatize and Fantasticize Your Online Marketing To Find More Customers, Close More Sales, Make More Money and Have More FUN!!!
Making $20,000+ Every Month.............................................................................. 31 Next Steps........................................................................................................................... 32
You've taken the first step in becoming a Back End Specialist...
ZapPowee Resources to Help You....................................................................... 32 Steve Rosenbaum and ZapPowee's Disclosure Policy..........................33
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Thank You
This may be the first time we have met. If so, I want to begin by thanking you for allowing me to join you on your quest for business excellence.
This book is for you. It is my true desire that the information in your hands helps you in your business, and your personal life. Nothing would please me more than to see you succeed by putting into practice the system I am putting before you.
Update: This book was originally written as a guide for business owners to improve the most important part of their marketing, the back end. It is written with business owner as the intended audience. It was recently updated to be a resource for business advisers and consultants to use with their clients. If you are one of these advisers, put your self in the shoes of the business owner as you read this valuable information. Then adopt the material for your own use with your clients. Enjoy, Steve
But before, we begin, I think it is important that I tell you a bit more about me. So that you understand how my business and my personal achievements uniquely qualify me to help you. How do I know what a know, and why I want to share with you?
Excellence is my passion.
It is how I have distinguished myself throughout my career, and it is the central foundation that I try to instill in everybody that I work with. I want you to be the best you can be. If you are the best, then you will be able to stand out, head and shoulders above everybody else. Personally, I am frustrated by the mediocrity that exists in much of the marketplace. I am irritated by businesses that make decisions for the wrong reasons. I am tired of bean-counters calling the shots. I have no pity for organizations that fall back on their old ways and wonder why business isn't like it was a few years ago when we all had more monopoly money to play with. But, I am a champion of the entrepreneurial spirit. Small businesses are the foundation of our society. They built this country. They have pulled us out of other economic downturns. Today's business
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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leaders are the rocks that will create the foundation for the recovery ahead. And I have my role to play in our recovery, as well. I am helping the business leaders get better. I also believe that it's good to let people know why you are unique. What sets you apart and what makes you the best at what you do. If you don't tell them... then who will? I am quite proud of my own accomplishments and share them with you because they are what differentiate me from everybody else, and make me the best person to teach you a comprehensive sales and marketing automation system. My business success started when I was a teen when my brother and I developed, a successful board game. I was traveling the country attending gift shows in LA, Atlanta, New York, Dallas, and Chicago when I should have been in class! We had great success, and we made great money. We sold out of our product several times, and ultimately closed down the business to finish our education. Upon graduating from the University of Iowa, I joined the corporate world where I quickly rose to executive sales and marketing management positions working with divisions of billion dollar consumer products, travel, building materials and home building companies. On a couple of instances, I was recruited to lead smaller, privately held, startup and growth companies and engineered the strategies that developed each of these companies into recognized industry leaders. Through it all, I always maintained and continued my personal entrepreneurial success. I recognized the power of the internet early, and started figuring out how to harness its power in the mid-90's. I operated websites in many different niches, and have helped many people develop strategies to grow their own business. I have received much recognition and honor for my work. The Wall Street Journal documented how my wife Sherri and I sold our house on the internet. ABC 20/20 interviewed me for a show they did on how to creatively sell homes in bad real estate markets. And I was a National Finalist in the prestigious AM2.0 Better Your Best Internet Marketing Competition. My mother always told me, “Everything happens for a reason.” I believe that to my very core. And so it is, that you and I are sharing a moment together. My mother is right. We came together for a reason. I am very pleased to meet you and hope that you will connect with me through all of my social media outlets so that we can continue our journey together. I would also ask that you introduce your friends and associates to me, just as somebody else introduced us. Steve Rosenbaum President ZapPowee.com
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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Step Back From the Trees
My name is Steve Rosenbaum, and my job is to make you more money.
The internet is littered with tired, static websites that languish in the internet boonies while savvy companies kill their their competition with fully engaged, web marketing blitz strategies that find, qualifiy and automates the sales process. Be honest, which company are you? (Don’t be ashamed, if you fall into the former category. Most companies do). The question is: Are you ready to take control and be the hunter instead of the hunted? As a Web marketing consultant and social media adviser, many offline and online companies bring me into their businesses to help them improve their traffic and to convert more sales. Oftentimes, companies can't see the forest for the trees. it takes a new set of eyes, a different perspective to realize that it's time to update their view of what online marketing really is. A short time ago, a very successful offline company asked me to take a look at their Web marketing. The company was very proud of the fact that they generated over 13,000 hits per month on their website… which in fact is a decent amount of traffic. However, the business owner realized that they were not converting enough of the traffic into new business “Show me your marketing system,” I requested. The owner opened up their website. “No, I want to see your marketing system,” I responded. Silence. No response from the owner. “Well, what do you do with all those leads that come in for your website?” I asked.
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“What do you mean?” Questioned the owner. “What do your visitors do when they come to your website?” “We give them our phone number and they call us,” he answered. “Did you receive 13,000 new phone calls last month?” I asked. “Well, no, I don't know how many we got.” “So, what are you doing about those that did not call you?” “Nothing!” he exclaimed. We don't know who they are!” “Exactly!” Do you see the problem this company was having? I played baseball when I was a kid. I was a catcher, and my dad coached me. The toughest play for the catcher is trying to throw out a runner stealing second base. In one fluid motion the catcher has to snatch the ball, adjust his feet, take the ball out of his glove, grip the ball the right away, and fire a strike all the way across the infield. But it all begins with the catch. “Nothing happens until you catch the ball”, was Dad's favorite line! His Cardinal Rule. Well, the same can be said for internet marketing. Except that instead of catching baseballs, we're capturing visitors. But if we fail to capture them when they come to our site, then they wind up dribbling out of our grasp like a passed ball squirting behind the catcher. THE CARDINAL RULE OF INTERNET MARKETING: You must capture the information of your visitors, and engage them into a follow up sales process in order to improve your online sales.
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Go ahead… read it again. In fact, I want you to read it out loud 7 more times: 1. THE CARDINAL RULE OF INTERNET MARKETING: You must capture the information of your visitors, and engage them into a follow up sales process in order to improve your online sales. 2. THE CARDINAL RULE OF INTERNET MARKETING: You must capture the information of your visitors, and engage them into a follow up sales process in order to improve your online sales. 3. THE CARDINAL RULE OF INTERNET MARKETING: You must capture the information of your visitors, and engage them into a follow up sales process in order to improve your online sales. 4. THE CARDINAL RULE OF INTERNET MARKETING: You must capture the information of your visitors, and engage them into a follow up sales process in order to improve your online sales. 5. THE CARDINAL RULE OF INTERNET MARKETING: You must capture the information of your visitors, and engage them into a follow up sales process in order to improve your online sales. 6. THE CARDINAL RULE OF INTERNET MARKETING: You must capture the information of your visitors, and engage them into a follow up sales process in order to improve your online sales. 7. THE CARDINAL RULE OF INTERNET MARKETING: You must capture the information of your visitors, and engage them into a follow up sales process in order to improve your online sales. Repetition and frequency are key components needed to ingrain something into your long term memory. Remember this also as it relates to your own marketing. You need to expose your customers to your branding message over and over again from them to internalize it. Later in this book, we'll revisit this strategy as we're crafting our follow up campaigns. Let’s get back to the problem the company is having with their web marketing system. The problem is… they don’t have a system. They have a website.
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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Having a static website is no different than having a single billboard on the Autobahn with cars flying by at 120 mph. There is simply no way to capture your visitors’ attention. Just like the driver on the Autobahn, web surfers are not going to back up and come back to your site.
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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A Back End Success Story
24/7/365: Nothing Falls Through the Cracks!
If you want to stay in business today, then you better be an expert in your business. It’s impossible for anybody to know more about your business than you do. Consequently, you also know, better than anybody else, how you can best help your customers. And your customers (and future customers aka: prospects) want help from you. But maybe they don’t know who you are… yet. We’re going to change that. People are confused. We all suffer from information overload. Who can you trust? Who should you listen to? Your customers are wondering the same exact thing. Take a moment and answer those questions yourself… Who do you trust? Who do you listen to? Why? We all have our favorite resources. How did your favorites become your favorites? Several years ago, I had a mentor named Jeffrey Mayer (may he rest in peace). Jeffrey was an author, a speaker, and a business trainer. Jeffrey was also one of the first people I know to send out a regular newsletter. Every week, I would get a Jeffrey newsletter in my AOL Inbox (You’ve Got Mail!) Sometimes I’d read it. Sometimes I’d glance through it. Sometimes I’d just mark it read and ignore it. You know for some reason, I never threw them out. I always thought, “I’m going to come back to this and read it when I have more time.” Now, I’d never met Jeffrey, but somehow I got on his list… I think it was because I used Act! CRM Software and he wrote the book Act! For Dummies. (Yes, it's true... I have been using CRM software since 1986... how else could my mind have accumulated all of this sales automation stuff!) Finally, one day, I decided I wanted to hire a mentor to help me with my sales career. I didn’t know where to turn to find a trusted authority who knew how to help budding young sales executives.
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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Then it hit me. For more than 2 years, Jeffrey had told me, every week, via his newsletter, that he was an expert sales trainer/mentor. I trusted Jeffrey. I knew that he knew his stuff. I also knew that he was reliable, consistent and full of fresh ideas. I made the phone call and hired Jeffrey on the spot. You might be saying, “Well that’s all well and good, but it took you 2 years to call him.” That’s true, but I probably would have called him in 2 months had I had the need. In fact, in today’s world of blogs and social media, it is much easier to see a history of somebody’s work and credentials. I personally see it every day. There are tens of thousands of references to me on the web that bring me new contacts. In addition, you have give Jeffrey credit for having an automated follow up system that kept me engaged until the time was right for me to buy. Remember this: People buy when THEY are ready to buy, NOT when you are ready to sell. So where am I going with this long-winded story? Jeffrey had a strong back end system in place that kept working on me and never gave up. His sales messages were woven into his educational content, so they never offended me. But they always worked on my subconscious and established him as the “go-to-guy” when I needed the services he offered. Regardless of what your client is selling. This type of a back end will find and close more business for them. Knowing how to build this type of system and how to feed it content will keep you employed indefinitely. Believe, business owners do not know how, and do not want to take the time to learn how to do this. It's the best job security you could ever ask for!
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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Capture Your Audience
Remember the Cardinal Rule
Have I convinced you of the importance of setting up your Back End before you begin marketing? I hate to harp on it, but I have a client that wanted to spend thousands of dollars per month on Banner Ads, Google Ads, and Direct Marketing. “What will you do when people come to your site?” I asked. “They’ll call us,” was the reply. Sound familiar? The conversation went very much like the one I told you about earlier. You’d be amazed how many times I have this conversation with clients. Remember: THE CARDINAL RULE OF INTERNET MARKETING: You must capture the information of your visitors, and engage them into a follow up sales process in order to improve your online sales.
The best way to capture your contacts and manage your email distribution are by using companies like OfficeAutoPilot and Aweber. OfficeAutoPilot is what is known as a CRM or Customer Relationship Management and a marketing automation program. Aweber is an Autoresponder Service. The difference in the services are in the complexity of what you are trying to manage. Who should use a Full-Fledge CRM like OfficeAutoPilot? Everybody... especially any company that has a sales force calling on customers. OfficeAutoPilot manages the entire customer relationship and allows the company to own the priceless information that goes with any account. As a sale manager, this is a huge deal to me. Many companies relationships with their customers exist soley through the sales person. When (not if...) that sales person leaves,
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they take the relationship and their customer knowledge with them. Often leaving nobody in the company to know how to continue serving the customers' needs. Salespeople, understandably, like to leverage the strength of their customer relationships, to maintain a position of power over their employers. This is dangerous, in deed, and represents a huge liability for the company. If you own a company or manage a sales team, ask yourself truthfully who has a better relationship with the customer, the company or the sales person? If you would like some help changing the dynamics of these relationships, give me a call. I can help you. You are setting yourself up to lose your most valuable asset, your customer relationships if you don't properly use a CRM. I also love OfficeAutoPilot because it gives me the most powerful controls to target, segment and manage my data. The better my understanding of my data... the better my results. One of my favorite sales trainers, Rick Davis of Building Leaders, likes to say “If you can't measure it, you can't improve it” OfficeAutoPilot has very powerful data mining capabilities to help you gather quick, accurate information out of the data you already own. Later on, in the “Finding Needles” chapter, I will show you a video of actual campaign results similar to what you can do using OfficeAutoPilot. Aweber, on the other hand, is a good service for strictly managing your email communication. You can capture your leads, schedule your emails and make sure you are abiding by all the proper email rules and regulations simply by using their service. They do have some tagging and segmenting capabilities, but they are not nearly as powerful as OfficeAutoPilot's. Aweber is a recognized leader in their field. Hooray! So you do have your Back End in place! Congratulations. Now you need the trigger to launch the Back End. That happens when you capture the contact information of your visitors. Getting somebody to visit your website/blog is the hard part. It can also be the expensive part.
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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Some businesses will actually pay hundreds of dollars simply to get visitors to come their site (mesothelioma lawyers pay over $50.00 per search engine click, and then also pay for people to complete information forms). Remember our example of the Autobahn driver speeding past a billboard at 120 MPH (I guess he would actually be travelling in KPH, but I don’t know the conversion)? Obviously, he isn’t going to backup to get the information on the sign. But, what if you were somehow able to capture the driver’s information, and contact him later… just like the state of Illinois did with me when I made a rolling stop on my recent trip to Chicago. (That was an expensive right turn!) See my Video: “Curses George Orwell! aka: The Hundred Dollar Right Turn”
You know what happens next. You capture your visitors contact information and enter it into your Back End. Presto. Your sales automation takes over. Nothing falls through the cracks. Eventually, just like what happened to me when I decided I needed Jeffrey Mayer’s services, your customers and prospects will place an order with you. Remember, it might take 5 follow ups. It might even take 10 or 15 contacts before you finally reach your target at exactly the right time. It doesn’t matter. Your system doesn’t mind. It won’t complain. It won’t call in sick, and it won’t forget to follow up.
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How do you capture your visitors’ contact information? This takes some planning and some salesmanship. It also takes a tool called a “Squeeze Page” or “Capture Page”. Your Squeeze Page has one purpose and one purpose only. Capture the lead. You can see an example of a Squeeze Page for one of my products at http://bigbadhomesale.com/optin.htm. What do you notice? First, notice that I have an attention grabbing video, with engaging music that automatically loads right away. Audio and Video have been shown to increase conversion up to 300%. Second, there is a very prominent form, with arrow a big arrow directing the visitor directly to it. I even end the video with instructions for the viewer to complete the form. Third, I give the visitor something of value for completing the form; a 7 part video series tailored to the information he is looking for. Fourth, do you see any links that would take the visitor away from my Squeeze Page? Absolutely Not!!! The only links are a legal notice and an email link. Both open in new windows and leave my Squeeze Page open on the screen. Confused minds do not act, and I do not want any confusion about what I want the visitor to do… ENTER YOUR CONTACT INFORMATION. Can you guess what happens next? I bet you can. My Back End kicks in and takes over. This site has been up for over 2 years, and I still get sales from people that signed up way back then. Thank you Back End!
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One last point I want to make. People always say to me, “I don’t like to put my email into those things.” Of course! I don’t like to either. Unless it’s something or information that I know I need to have. Remember, I said this takes some salesmanship. You need to make a very compelling pitch so that people will part with their contact information. (You should also reassure them that you will respect their privacy).
Update: Thanks to Facebook, capturing contact is now easier than ever. ZapPowee Converter uses a very clever technology to legally caputre Facebook data into a database. Try it out for yourself. Just “Like” ZapPowee on Facebook and see what happens.
Assuming you have done all that, the burden now shifts to the visitor. I have a very firm belief… If I can’t convince a person to give me their email address, I will never convince them to give me their credit card number. Those people are simply not qualified prospects for my products or information. “Toot-a loo”! Do you like to enter your email address onto a web page? Probably not. Yet, you did so in order to read this book you are now reading. What compelled you to do that? How can you replicate that on your own website?
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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The Infamous Back End
I really should come up with a better name for this lesson. It always gets me in trouble!
Follow up, or lack of it, is what kills most companies. If you do not have an automated follow up system in place, you are destined for failure. The Sales & Marketing Club of Los Angeles conducted a study that showed that 81% of sales closed on the 5th sales call, while only 10% closed on the 4th sales call. The lost ROI by not contacting a prospect 1 additional time is a whopping 810%! Would you like to improve your sales 8X ?? Even so, the Dartnell Corporation did a study that concluded that only 10% of all salespeople will actually make 5 attempts to close a sale. See the problem? Most people give up to soon. And it‘s understandable. We’re all busy. We all have a ton of calls to make, loads of emails to answer, hours of voice tag to play. How do you know when you’re finally going to get that close. Our to do list keeps growing, more and more demands get thrust upon us, and our available time slips away. That’s where automation becomes vitally important. Imagine… setting up an automated follow up system, that completes all these tasks for you. Each and every time. Without fail. Without requiring your time. And reports to you of it’s success. No more leads falling through the cracks. No more giving up on a prospect 1 call too soon.
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In addition, a smart follow up system “segments” your prospects. Categorizes them, and allows you to tailor your interaction to fit their needs like a glove. This type of automated follow up system is what I call your “Back End”. Any marketing you do, any money you spend, without having a Back End in place is wasted. If you have a marketing budget, but don’t have a Back End in place, you might as well dump your cash down the garbage disposal (sure, you’ll get lucky and stumble into a few sales, but the stats don’t lie, you will fail far more than you will succeed… guaranteed). The good news is, by putting you Back End in place, you will see a rapid increase in sales and conversions as your prospects progress through your automated system. Shortly, I will show you how to structure your Back End. I will also show you how to set up a “Funnel” to capture leads and progress them through your Back End (I’m sorry for any distasteful visuals of that last sentence).
How to Write A Follow Up Campaign
What to say, when to say it and all the other stuff you need to know to start the cash registers ringing.
SUCCESS! You’ve captured your contact’s information. They want to hear more from you! When? How? What? How Much? These are all the questions you need to figure out. And you will. By following these established techniques and by testing, testing, testing… First of all let’s begin with some essential elements of your campaign.
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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By the way, I have a video presentation of this information you will enjoy watching.
Customer Benefits – Remember to keep always make your message about your customer. “What’s in it for me?” is what’s going through their head. Paint it in very bright colors so they can visualize it. Use an Attention Grabbing Subject - This is critical. They are scanning their inbox and passing over 95% of their emails. How will you get them to stop and take notice of yours? The subjects job is to get the reader to stop and open your message. You must have a Powerful Opening – If the subject’s job is to get the reader to open the message… then the opening sentence’s job is to get the reader to continue reading. Do not assume that your emails will be opened, and read completely. You will need to carefully craft your letters to engage your reader and make them want to read more. (I’ll tell you how to do that in a little bit…)(that was just a technique right there!) Ask for Feedback – You can do this in many different ways. One of the best way is by including trackable links to see what your readers like. Call to Action – Always ask your reader to do something. Their actions will provide you feedback. Segment – Tag and segment your readers based upon their response. Tailor additional follow ups to their specific wants and needs that you’ve determined by their feedback and action.
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When to Send Out Follow Up Immediately – Your reader has asked for information. They want it NOW! They may be looking to make a purchasing decision right now and you don’t want to miss out. Set up your autoresponder to send out an immediate welcome letter with a call to action. Follow Up Often – Remember our earlier lesson about the need for repetition and frequency to move something from short-term-memory to long-term-memory? At the beginning of your campaign, send out a message each day. Don’t be concerned about the people that opt-out… if they don’t want your free message, then there is very little chance you will get them to take out their credit card and purchase from you. They just aren’t qualified candidates for your product. That’s OK… now you can spend your time developing those candidates that are qualified. “Toot-a loo”! Test Different Days and Times – Studies have shown that emails that arrive overnight get read first thing in the morning. Other studies show that weekend messages do well, also. Keep track of your stats. Watch what percentage get opened. Watch how many clickthroughs you get. You’ll soon see some traits in your list and develop strategies to make sure more of your emails get read. What to Send Out Thank you and Welcome – This is the first message and should be sent out immediately after your reader confirms their opt-in. Contact Information – Make it easy for your customer to find you… EVERYWHERE! Email, phone, Facebook, Twitter, your blog. Ask them to follow you and also ask them to refer their friends to you. Ask for More Feedback – “Please hit reply and tell me how I can help you.” Follow Up #2 – Try to personalize the message a little bit. You can use a template, but add a sentence or two to let them know that you are personally responding to their message. Follow Up #3 – If you have a phone number. Pick up the phone and give them a call. They’ll be excited to hear from you. Target Your Message Campaign – Use the information you’ve learned to segment your list and target your message your readers, specific interests. For instance, you don’t want to send your active customers the same message as a prospect that you are trying to close. You would send a customer a letter that says “Thank you for your business”. Your prospects’ letter would read “How can we earn your business?” “I Don’t Understand…” – If after you’ve sent out several messages, your visitor hasn’t
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responded or taken any action. Send a letter that says “I don’t understand, 2 weeks ago you had asked me for some information, but I still haven’t heard back from you. I don’t want to pester you, so I’ll have to take you off my preferred subscriber list… This will get some more of your readers to take action… others will simply ignore it... “Toot-a loo”! People to Follow and Books to Read: Make sure to watch my video, How to Write a Follow Up Campaign where I give you a list of my favorite resources to help you write great copy in your campaigns.
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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Finding Needles
There are gems buried in your data... I PROMISE. Here is how you can find them quickly.
UCLA calls Data Mining: “the process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue, cuts costs, or both.” That sounds like something I'd like to do for my business. Wouldn't you? You've got an amazing amount of information sitting on your computer. Chances are it's doing just that... sitting there. Let's make it work for you. Here's the 30,000 foot overview: 1. Engage your audience 2. Get them to take action 3. Segment or tag your audience based upon action 4. Follow Up 5. Test 6. Repeat 7. Keep in Touch, but don't OVERSELL
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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You can take a look right now at the actual process and the valuable feedback I got back from my list in this Case Study Video
Engage your audience – Remember the importance of getting your customers to take note of your message. This takes work, use persuasive techniques, build desire, anticipation... Learn more from the Master of Persuasion video. Get them to take action – If you want your reader to take action, then you need to give them a “Call to Action”. Tell them, direct them, what you want them to do. “Hit reply and tell me how I can help you...” , “Please complete this quick survey...”. One of the best ways is to use “Trackable Links”. Services like OfficeAutoPilot and Aweber build these into their services. You can track who clicks on which links which also gives you the feedback you want. I use both these products (but I'm in the midst of converting exclusively to OfficeAutoPilot because of the extra power it gives me.) Segment or tag your audience based upon action – How well can you classify your prospect? At first, they are just names and addresses. But the more feedback you get, the more you can segment them and target your response. As your funnel narrows at the bottom, you have fewer people remaining (that's OK... we want it that way), but we need those people to feel the appreciation we have that they have stuck with us. You demonstrate this by targeting your messages and making them more specific. Ideally your visitor wants to believe that they are really the only person receiving your email. I get emails replied back to me all the time from my customers, personally responding to my requests. They tell me they appreciate me for how I help them. It's a good feeling to know that I am connecting with their needs.
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You will need to plan follow up messages for the different responses you will receive back. Take a look at how to create a “Decision Tree” in this video to help you set this up.
Follow Up – This is the biggy... It has to happen to keep the momentum going. Plan in advance what you want to say and pre-load several messages into your autoresponder system. Chances are, you have already written many of these messages before and emailed “one-offs” to other customers. Perfect. Go get those emails, proof them, and set them up in your autoresponder. Remember to use “Merge Fields” to include peoples names. Test – There are many variables that will effect the success of your campaign. You will learn different characteristics of each segment and adopt strategies to maximize your results. Here's a great article of 7 ways that you can test your emails. How many more ways can you think of? Repeat – Repeat both your messages and your testing. Testing works like this... 1. Divide your subjects into 3 groups. 2. Test A vs. B (let's say B wins) 3. Test B vs. C (let's say C wins) 4. Next time, test C vs. A (to see if your test is conclusive) Be careful... only test one variable at a time. If you change more than 1 variable, you can't
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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be sure which one delivered the results. Make it a game. You'll have a lot of fun figuring out your winning strategies! Keep in Touch, but don't OVERSELL – You're building relationships. Your readers want to hear from you. (OK, some won't... “Toot-a loo”! But always remember... your purpose is to be the “Trusted Authority”. Always have something to give: a link, a video, an ebook. You don't always have to be the author. It's perfectly OK to say to your reader “Here's a great resource for Free images on the web that I thought you would like to use in your blogs”. (By the way, check out the link, it really is a great resource for Free images on the web that I thought you would like to use in your blogs... My gift to you). A good rule of thumb is to make at least 75% of your back end messages non-selling information only messages. That means that only 1 out of 4 messages... at most, contain some sort of an offer. Here's a good strategy: If you're a restaurant wanting immediate traffic, make a quick video about with a reason why you are giving away free fries. Make it engaging, be real. “You know what... I'm having a bad day. My car wouldn't start, I spilled my coffee. Plus it's raining which means I know that many of you won't want to brave the weather to come in for lunch. So I'm going to make it worth your while. Come see me for lunch and I'll give you free fries with every burger to thank you for your business. Bring your friends!” You can make that video in 48 seconds with a Flip Video camera and have it up on YouTube before your new coffee is brewed. Send out a tweet that says “[FUNNY VIDEO] I'm having a bad day... but I'll make it good for you.” Send out your email at 10:30 AM when people are starting to think about lunch and watch the sparks fly. If you've built your following, share your email and drive traffic to your video which will help you build your network even bigger! Autoresponder Messages vs. Broadcast Messages There are two types of email messages you will send your readers: Autoresponder Messages (AM) and Broadcast Messages (BM). Your AM's are pre-scheduled and loaded and are delivered based upon when somebody joined your list. For instance, on Day 1 send out Message 1, on Day 2 Message 2... Remember, everybody will be at a different point in the AM cycle. These messages are designed to move your readers progressively through your sales funnel. Each message is to have a purpose, a call to action, and a way to provide you feedback to better segment your list. BM's are sent out to your entire list at the same time (or portion of a list if you are testing).
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These messages are about what's going on right now. This is where you tell your readers about interesting posts you have read or written. New videos you just created, and even special offers (no more than 25% of the time). You will also want to develop a newsletter summary of your most recent blog posts and send it out weekly via BM to your readers.
Tying It All Together
How to Systematize, Automatize and Fantasticize Your Online Marketing To Find More Customers, Close More Sales, Make More Money and Have More FUN!!!
Well that's all there is too, it right? Surprisingly... the answer is mostly “YES”! I'd like to take credit for inventing this fantastic system, but the truth of the matter is, it's the way marketing and selling has always been. However, what I can take credit for is the wealth of experience, knowledge, systems and strategies that have made me a recognized expert in sales automation, CRM's, internet marketing and social media. Combine that with my 25+ years of real world, corporate management, training and coaching and I think the value and expertise of the complete package speaks for itself! Having sent our gazillions of emails, operated oodles of websites and blogs, received national recognition for my achievements by the Wall Street Journal, and as a finalist in one of the leading internet marketing contests... I know and understand all the factors that make successful campaigns. I cut down my clients' learning curve, so they can avoid costly mistakes and turn around quicker results for greater ROI's. I am a champion of the entrepreneur and love to help people cultivate their passions and excellence into successful businesses. We need a lot more entrepreneurship in our markets today, and a lot less bean counters making ivory tower decisions based upon spreadsheets. All that being said... People still respond the same way today that they did back in 1872 when Aaron Montgomery Ward launched his first catalog. You can read great stuff from people like Robert Cialdini, Paco Underhill and even study some of the past great copywriters like Robert Collier to gain insight as to how people react to
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
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certain buying cues and why. What's changed is the media, and the competition. How is your message delivered, and how do you get recognized through all the clutter? That is the challenge. It's a game you can master.
So, let's finish off with a brief summary outline, and a link to the “Show Me Your Back End” presentation I made as Featured Speaker at the Virtual Real Estate BarCamp, attended by thousands of business professionals. 1. Get Started a) Bring in outside help for a “Fresh Perspective”. Make sure this is a marketing person as a opposed to a web design person. Many web people want you to believe they are also marketers. Most of them are not. Hire somebody that has actually sold something before. Remember the Cardinal Rule of Internet Marketing (Say it out loud with me right now!) Syndicate your message across a wide range of media.
b) c) 2.
Become a “Trusted Authority”
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a) b) c) 3. Who do you like to follow? Why? What would you like people to think about you? Why? Develop your “voice”. Be personal and transparent.
Find and Create Content a) b) c) Learn to be a “News Gatherer”. Use Audio and Video to boost your following. Be Consistent.
4.
Set Up a Blog a) b) c) Choose between Wordpress, Blogger and Typepad and others. Choose a look or “theme”. My favorite is FrugalTheme because it looks great and is very easy to use. Put up some posts and some pages.
5.
Capture Your Audience a) b) c) Choose a service such as OfficeAutoPilot or Aweber Set up a “Squeeze Page”. Put up a “Subscribe Form” on our blog.
6.
Plan Out Your Back End a) b) c) Prepare Your Follow Up Campaign Use some emails you've already sent out as templates. Work on Your Copywriting Skills
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d) e) 7. Always Include a Call to Action. Tag and Segment Your Readers.
Measure Results a) b) c) Keep Track of Your Stats Test Different Variables Track Feedback
8.
Keep In Touch a) b) c) Follow up regularly and frequently. Don't Oversell. Use multiple media for your messages.
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Making $20,000+ Every Month
If you follow the Back End Blueprint, you will be delivering hot prospects to your customers every single month. Clients will gladly pay you $1500 or more to maintain their system and provide them with the following services: • • • • Send Hot Leads from the system. Monitor Stats/Split Test Results Monthly Review Meeting with Client Create New Campaigns (ZapPowee can help you with this)
Better yet, you can easily charge at least $2500 to initially set up the system. Here is what you would do to set them up: • • • Set up their email autoresponder account (OfficeAutoPilot, Aweber, etc) Set up capture forms (squeeze pages) on their site Program their initial campaign (Sales CPR is the best first campaign)
Revenue Turbo Booster Tip: Become an affiliate of OfficeAutoPilot and Aweber and make sure your clients sign up through you link. You can earn up to $75 per month per client! Your first 5 Months: Sign up 2 accounts per month. Charge $2,000 per account for setup and $1,000 per month maintenance. Check out these numbers!
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Next Steps
You've taken the first step in becoming a Back End Specialist...
You now have valuable information that any businesses would love to learn. You can feel confident to walk into any business and start a dialog... but you don't have to. Set up your own Back End. If you can afford it, I definitely suggest using OfficeAutoPilot. If not, then start on with Aweber. (Go ahead and sign up now for a trial account with either one). Every business you meet needs to entered into your system. Remember, don't try to sell. Just educate. Always have a call to action: a link to email to you, or to your web site, etc. Track your links. Note who is opening your emails and following your messages. These are your best prospects, and hottest leads. You can comfortably call on them at anytime without having to make a cold call.
ZapPowee Resources to Help You
Becoming a Back End Specialist requires continuing education and also an ongoing need for new content. ZapPowee offers ongoing training, support, and member resources to keep your business at peak performance. Our “Campaing Modules” will also give you turnkey content you can use with your clients. Our mission is to make you successful. We will continue to provide you turnkey content, education and valuable information to keep you at the cutting edge of Back End Automation. So add us now to your safe sender list, subscribe to our RSS feeds and keep yourself up to date. If you've found this information valuable, then please leave us some nice feedback on our site or at Warrior Forum... and, of course, make sure you Like us on Facebook!
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Steve Rosenbaum and ZapPowee's Disclosure Policy
The following disclosure policy is current as of the date this product was created. Updated and current versions of my Disclosur Policy may be viewed at SteveRosenbaum.com. My goal is to share with you my expertise, and recommendations to help you achieve success in your business. I strive to be as open, forthright and sincere as possible, at all times. I believe in full disclosure and try to disclose any relationships each time I make a recommendation. I post numerous abbreviated disclosures on my blog, in my posts,in my email communications, printed materials, ebooks and products to ensure that each of my readers has ample access and understanding of my beliefs and relationships with potential sponsors. This notice is an effort to be as clear and candid as possible, and to highlight some of my relationships, the ways I am compensated, as well as the results I sometimes discuss. ● I occasionally make recommendations. My recommendations are based first and foremost on their merit. I make them either because of their value, helpfulness, and quality, or based on my direct or indirect knowledge of the author’s reputation, track record, and level of expertise. No advertiser will ever influence the content on my blog or in my other materials and communication. Sometimes these recommendations include links, also known as affiliate links, to products for which I may receive some kind of compensation. I either get a commission for each sale, or receive some form of remuneration, either financially or in kind. Please be aware, that links in my materials may very well result in such compensation to me. If you do not think it is fair for me to earn commission for my recommendations, then you may perform a search for the product and visit the website directly. Most times, my compensation arises from you "clicking on a link" from my site. Therefore, if you visit the website on your own, I will usually, not be compensated. There may exist some exceptions to this policy depending on the way each company tracks their affiliate referrals. In any case, if you do not want me to receive commission. Simply send me an email to [email protected], and I will contact the company and forfeit my reward. Some affiliate links are added automatically with the help of software, which linkifies specific keywords within the content dynamically. Others are added after the post is written. In other words, most affiliate links are added incidentally or subsequently. Some links do not have any affiliation or compensation whatsoever, but are included for the same reasons expressed above. In other words, I add them based on merit. If I find them helpful and suspect that they may be of interest to my readers, I will include them, regardless of compensation or lack thereof.
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● Without question, most testimonials on this blog highlight positive and sometimes extraordinary outcomes achieved under unique circumstances. Typical results are exceedingly difficult to predict or measure, as all markets, businesses, motives, and results are unique. Yours will be no exception. As with most training programs or information products, by their very nature all results are atypical. Such programs are not “one-size-fits-all” solutions as they teach a wide variety of systems and strategies. Therefore, it is impossible for anyone to predict how, or even if, you will use the information provided in your specific business. As with every business venture, there’s inherent risk. You even stand a chance to lose money. So please use discretion when making a purchasing decision. All testimonials and case studies are collected from people who have had personal experience with our products or services, and they have each submitted their kind words willingly, and without direct financial payment or compensation. In rare cases, such as with case studies, some students have received substantial discounts on our products in exchange for their honest review. Some endorsements are sent from paying clients who have initially hired us for our consulting services, and may not necessarily or directly reflect the specific products showcased on this blog. Some have become friends or partners in various ventures. Some of my endorsements of other people’s products are the result of receiving a free review copy. In some cases, I may be an affiliate. However, I do not receive any direct financial compensation for making such endorsements, and I only provide an honest review, whether as an affiliate or not, if I feel the product has merit. Ads on this blog are for my own products, or products of which I am an affiliate or reseller. In the case of products of which I am an affiliate or reseller, they are selected because I purchased the products myself, I was involved in their creation, or I know their authors, and because I believe these products to be useful to my readers.
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If you would like any additional information, please contact me at [email protected] .
Copyright ©2010 Steve Rosenbaum and ZapPowee.com
