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1) Introduction 1.1Research methodology
My research methodology is a gathering from specified articles and internetwork in order to analyze the material and arrive at a more complete understanding.

This project will utilize both quantitative and qualitative data collection tools which included the introduction of both the companies i.e. Wal mart and Big bazaar followed by marketing mix, SWOT Analysis, supply chain management, pricing strategy and that concluding with a camparing both the companies. A bibliography containing such research sources has been submitted separately in the project.

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1.2 Literature review
This project examines a comparison between Wal mart and Big bazaar.Wal mart is a international supermarket where as Big bazaar is a Indian supermarket.Wal mart has not acquired its place in India nor has Big bazaar put steps international market.

The article speak about why cant wal mart cannot open in India, because it is unable to meet local sourcing requirements for foreign supermarket groups wanting to open stores in the country. Walmart has "orally conveyed its stand" to the government over the policy, the Press Trust of India reported, adding to complaints from US companies that they are unable to operate in India.

(http://www.foxnews.com/world/2013/07/24/walmart-says-cannot-meet-india-localsourcing-rules/)

The articals talks about how big bazaar is successfully, the only reason is the research it has done on the Indian culture, languages, three major religions and many, very different culinary tradition, where as bharti Wal-Mart Private Limited, a joint venture between Wal-Mart and Bharti Enterprises still needs to learn more about the finer points of the reform explained Raj Jain, chief executive of Bharti Wal-Mart Private Limited.

(http://www.economist.com/blogs/schumpeter/2011/12/indias-retail-reform)

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1.3 Types of research
This is a secondary data .Secondary data has been acquired for research purposes from archives, libraries, museums, repositories and database, accessible online. The secondary data covers Wal-Mart and Big bazaar‟s company profile, Marketing mix, pricing strategy, supply chain management, SWOT analysis along with conclusion and suggestions followed by bibliography and references.

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1.4) Objective
The Secondary data was collected through internet sources, research papers, and published reports by various institution

The research work is exploratory in nature, and is meant to provide the basic information required by research objectives. It is a preliminary study based on primary data and the findings can be consolidated after a detailed conclusive study has been carried out

1.4.1 Hypothesis
1. Wal-Mart is in the industry from a longer period in comparison with big -bazaar, thus the profits earned by big bazaar will be very much low as compared with WalMart.

2 Wal-Mart would have product availability, research information, space of the outlet, funds etc in higher range in comparison with big-bazaar.

3 Good offers like coupons, discounts, one plus one free, should be available so that more customers get attractive, thus giving rise to higher sales. But with the increases in the sales, both big-bazaar and Wal-Mart would have a bigger responsibility i.e. availability of goods at the right time specially during festivals.

4 With the entry of big bazaar the kinara shops would be facing a decrease in sales in comparison with the sales previously, but if Wal-Mart enters India the sales of not only kinara shops will decrease but also the sales of big bazaar would reduce to a very big extent.

1.4.2 Sources of data
Observation Intuition 4

2)ANALYSIS OF BIG BAZAAR

2.1COMPANY PROFILE OF BIG BAZAAR
Pantaloon Retail (India) Limited, is India‟s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 10 million square feet of retail space, has over 1000 stores across 61 cities in India and employs over 30,000 people. The company‟s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include, Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, all, Top 10, m bazaars and Star and Sitara. The company also operates an online portal, futurebazaar.com.

A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection i, selling home furniture products and EZone focused on catering to the consumer electronics segment. Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the US-based National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007 at the World Retail Congress held in Barcelona.Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire Indian consumption space. Future Group is one of the country‟s leading business groups present in retail, asset management, consumer finance, insurance, retail media, retail spaces and logistics. The group‟s flagship company, Pantaloon Retail (India) Limited operates over 10 million square feet of retail space, has over 1,000 stores and employs over 30,000 people.

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BIG BAZAAR

Company Name: Pantaloon Retail (India) Limited

Mr.Kishore Biyani Managing Director (FUTURE GROUP)

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GROUP VISION:
Future Group shall deliver Everything, Everywhere, Consumer in the most profitable manner. Every time for Every Indian

GROUP MISSION:
We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments – for classes and for masses. We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.

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2.2MARKETING MIX OF BIG BAZAAR
The easiest way to understand the main aspects of marketing is through its more famous synonym of "4Ps of Marketing". The classification of four Ps of marketing includes marketing strategies of product, price, placement and promotion. The following diagram is helpful in determining the main ingredients of the four Ps in a marketing mix.

PRODUCT:
In simpler terms, product includes all features and combination of goods and related services that a company offers to its customers. Product is the most important aspect of marketing mix for two main reasons. First, for manufacturers, products are the market expression of the company's productive capabilities and determine its ability to link with consumers. So product policy and strategy are of prime importance to an enterprise, and product decisions dictate the scope and direction of company activity. Moreover, the market indicators such as profits, sales, image, market share, reputation and stature are also dependent on them. Secondly, it is imperative to realize that the product of any organization is both a component and a determinant of the marketing mix as it has a great influence on the other elements of the mix: advertising, personal selling, channels of distribution, physical distribution and pricing. So without proper product policy, a company can not pursue for further elements of marketing mix.

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PRICING:
Pricing is basically setting a specific price for a product or service offered. In a simplistic to the concept of price as the amount of money that customers have to pay to obtain the product. Setting a price is not something simple. Normally it has been taken as a general law that a low price will attract more customers. It is not a valid argument as customers do not respond to price alone; they respond to value so a lower price does not necessarily mean expanded sales if the product is not fulfilling the expectation of the customers Generally pricing strategy under marketing mix analysis is divided into two parts: price determination and price administration (ibid). Price determination is referred to as the processes and activities employed to arrive at a price for a product including consideration of relative prices of products within the same line, and differences in price for similar products of differing grades and qualities. Price administration is referred to as the activities involved in fitting basic prices to particular sales situations such as geographic locale, functions performed by customers, position of distribution channel members, or special sales situations.

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PLACEMENT:
Placement under marketing mix involves all company activities that make the product available to the targeted customer while planning placement strategy under marketing mix analysis, companies consider six different channel decisions including choosing between direct access to customers or involving middlemen, choosing single or multiple channels of distributions, the length of the distribution channel, the types of intermediaries, the numbers of distributors, and which intermediary to use based on the quality and reputation .

PROMOTION:
Promotional strategies include all means through which a company communicates the benefits and values of its products and persuades targeted customers to buy them . The best way to understand promotion is through the concept of the marketing communication process. Promotion is the company strategy to cater for the marketing communication process that requires interaction between two or more people or groups, encompassing senders, messages, media and receivers

Limitation of Marketing Mix Analysis (4Ps of Marketing)
Despite of the fact marketing mix analysisis used as a synonym for the 4P‟s of marketing, it is criticized on the point that it caters sellers view of market analysis not customers view. To tackle this criticism, attempted to match 4 Ps of marketing with 4 Cs of marketing to address consumer views: Product – customer solution Price – customer cost Placement – convenience Promotion – communication

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2.3 PROMOTION MIX

1. ADVERTISING:
Advertising is recognized as an indispensable tool of promotion. It has acquired a lot of significance in the national and international markets. With the advent of globalization and liberalization its imperativeness in the Indian retail sector has increased as a result of competitions, latest technologies, and the rapidly changing consumer lifestyles.

a. Objectives of advertising:
The fundamental objective of advertising is to sell something , a product, service or an idea. The major objectives of advertising are: 1. To promote a new product. 2. To warn the public against imitation of retailers product. 3. To manage competition in the market.

b. Benefits of advertising:
1. Advertisement helps in creating awareness among the customer about the existence, price, and availability of product. 2. Increases the utility of existing product. 3. It educates customer about new product and their diverse uses.

c. Types of advertising:  Informative Advertising:
Purchases of durable product are generally erratic and are often too expensive to buy so the retailer spends a huge amount on informative advertising.

 Corporate Advertising:
Its main motive is to build a corporate image. Corporate Advertising builds up retailer image. It increases goodwill towards the retail organization.

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 Financial Advertising:
It refers to advertisements by various financial institutions. Big Bazaar has also tied up with ICICI bank, which provide information about the investment opportunities and the riksand benefits.

 Classified Advertising:
It refers to messages, which are placed under specific headings and columns in various magazines and newspapers.

2. PROMOTION:
Promotion can be loosely classified as "above the line" and "below the line" promotion. The promotional activities carried out through mass media like television, radio, newspaper etc. is above the line promotion. The terms 'below-the-line' promotion or communications refers to forms of non-media communication, even non-media advertising. Below-the-line promotions are becoming increasingly important within the communications mix of many companies, not only those involved in fmcg products, but also for industrial goods.

a. Price promotions
Price promotions are also commonly known as" price discounting". These can be done in two ways :1. A discount to the normal selling price of a product, or more of the product normal. 2. Price promotions however can also have a negative reputation or just a temporary sales boost. effect by spoiling the brand at the

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b. Coupons
Coupons are very versatile, way of offering a discount. Following are the examples of the use of coupons: On a pack to encourage repeat purchase.  In coupon books sent out in newspapers allowing customers to redeem the coupon at a retailer.  On the back of till receipts. The key objective with a coupon promotion is to maximize the redemption rate – this is the proportion of customers actually using the coupon. It must be ensured when a company uses coupons that the retailers must hold sufficient stock to avoid customer disappointment. Use of coupon promotions is often best for new products or perhaps to encourage sales of Existing products that are slowing down

c. Gift with purchase
The "gift with purchase" is a very common promotional technique. In this the customer gets something extra along with the normal good purchased.

d. Competitions and Prices
This is an important tool to increase brand awareness amongst the target consumer. It can be used to boost up sales for temporary period and ensure usage amongst first time users.

e. Money refunds
Here, a customer receives a money refund after submitting a proof of purchase to the manufacturer. Customers often view these schemes with some suspicion – particularly if the method of obtaining a refund looks unusual.

f. Frequent user / Loyalty incentives
Repeat purchases may be stimulated by frequent user incentives.

g. Point of sale displays

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A data collection system that electronically receives and stores bar code information derived from a sales transaction. This could the zip codes for library users, facilitating the library in determining geographic market are that users reside in. Most of the big brands are following the suit of BTL promotion because of rising prices of media based promotion, advertising clutter and increased impulse purchasing. BTL promotions are gaining popularity among all big companies nowadays considering their effectiveness because of the "individual customer promotion" at a price, which is much lesser than the normal media promotions  Low prices on Wednesday  Concept of Big Day  Promotional offers:1. School jao khushi khushi 2. Khushi ki barsaat 3. Happy father‟s day E.g. Big Bazaar‟s „junk‟ swap offer Big Bazaar is launching a promotional offer from Saturday, with the slogan, “Bring any thing old and take something new”. The prices fixed by Big Bazaar are: clothes (Rs 200 per kg), newspaper (Rs 25 per kg), plastics/utensils/leather goods (Rs. 75 per kg), footwear/luggage (Rs. 100 per kg), Pet/beer bottles (Rs 15 per kg), tyres (Rs 50 per kg)

“This offer will help the housewife clean out the junk while getting a good value for it”.

3.PERSONAL SELLING:
Persuasive communication between a representative of the company and one or more prospective customers, designed to influence the person's or group's purchase decision.

1. PUBLICITY OF PRODUCT:
Publicity non-personal communication in news story form about an organization, its products or both, that is transmitted through a mass medium at no charge.

2. PUBLIC RELATION:
Public relations the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its target publics. 14

2.4 MARKETING STRATEGY OF BIG BAZAAR
“Jo Bazaar me milta he Vo Yaha bhi Milta he” Kishore Biyani, CEO Future value retail (Big Bazaar belongs to Future Group).

Price is the main value proposition for Big Bazaar. Prices are usually 5 to 60 percent lower than the market price. The Average Size of Big Bazaar store is 50,000 sq ft and the Big Bazaar family center is 80,000-120,000 sq. ft, Stocks 3,000 to 4,000 SKUs (stockkeeping units) of merchandise.Food and groceries account for 40% of Big Bazaar‟s revenue, whereas fashion and apparel make up for about 30% of the overall revenue.The remaining 30% comes from the other units such as electronics. OLD TAG LINE Isse Sasta Aur Accha Kahin Nahin‟

Advertising Campaigns like “Saal Ka Sabse Sasta Din”, Future Card ( Loyality Card). Wednesday discounts and point of purchase promotions played a crucial role in building the brand. The band also roped in Cricket Player M. S. Dhoni and Sin as their Brand Ambassadors in year 2009 Big Bazaar is portrayed as a value store and visual merchandising is purposely not done according to International standards. Stores are designed to accommodate heavy crowdand has organized kind of “Chaos” and “Chaotic Layout”Store focuses on using attractive drop down banners and price synagogues. Another concepts used in Big Bazaar stores are “Bin Baskets” install near the cash counters where any kind of product can be placed be it cosmetics of mobiles. These Bin Baskets accounts for nearly 1%-2% of average store sales . 15

NEW TAG LINE „Naye India Ka Bazaar‟

After completing ten years of operation in India Big Bazaar India revamped its logo and appeal with a new brand campaign “Naye India Ka Bazaar”The inspiration for the new ad campaign comes from an ancient Jain custom of „Michchami Dukkadam‟, which translates into colloquial language as „Bhool-chook maaf‟ or „Please forgive me if I have offended you knowingly or inadvertently‟.Best store campaigning has also moved focus to Furniture and electronic items. Television stars Sakshi Tanwar and Ram Kapoor were ropped in to promote Big Bazaar Stylish Home contest in 2013.

Big Bazar claims to improve focus on customer experience and make stores more friendly for senior citizens,pregnant women and mothers. Stores across the country will also be rolling out signature community initiatives like „Annasantharpane‟ and „Protsahan‟

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2.4 SWOT ANALYSIS OF THE BIG BAZAAR

Strengths
 High brand equity in evolving retail markets.  State of art infrastructure at big bazaar outlets.  Point of purchase promotions to increase the purchase.  Variety of stuff under single roof.  Quality goods are available at reasonable prices..  Good security system.

Weaknesses
 Unable to meet the store opening target till now.  Falling revenue per square feet.  Specific items not consistently available.

Opportunities
 Evolving customer preferences in recent years.  There remains a large future scope for the retail industry in India, as incomes rise and consumption increases.

Threats
 Competition from current Indian retail companies like Shoppers Stop, Trent, More, Lifestyle, and Subhiksha.  Possible future competition from international retail companies like Wal-Mart. High taxes in India suppress consumption.  Unorganized retail market of India.  Government policies not well defined in emerging markets like India.

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2.5 THE BIG BAZAAR PROMISE
 MANUFACTURER’S WARRANTIES ON ALL PRODUCTS:
Big Bazaar promises to sell only the original products from the authorized dealers; so that all applicable products carry the original manufacturer‟s warranty. To service any product purchased at Big Bazaar, customer can visit the authorized service centre of the manufacturer. The invoice accompanying the product is the warranty document.

 GUARANTEED DELIVERY:
Big Bazaar guarantees to deliver the exact product that has selected, without defects. In case of receiving a different product, or if the product is damaged in transit, the customer should contact it within the stipulated time period and Big Bazaar will ensure that it is replaced or refunded.

 SECURE PAYMENT:
It commits to ensure that no payment misuse happens, so we work with banks and payment gateways to ensure that your information is protected. Payments are protected both by it and by the policies of customer‟s bank, and the chances of fraud in these channels are actually very low. Big Bazaar openly publishes its office addresses and is part of India‟s largest retail company with a presence all over India – so you know how to contact us in person, if required.

 OUR SIMPLE 15-DAY RETURN POLICY:
If customer has purchased something at Future Bazaar and the product did not meet its expectations or does not fit to his needs, then it can return the product to us; no questions asked, as long as it is in its original packaging and accompanied by its invoice. We will even make the return process simple for you – just contact our customer support and we‟ll arrange to pick up the product from your home. Alternately, you can drop it off at the nearest Big Bazaar.

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2.6 SUPPLY CHAIN MANAGEMENT OF BIG BAZAAR

Company‟s supply chain was split into the broad categories of fashion, food and general merchandise, leading to a more focused approach to businesses,
improved service levels, better customization of logistic and supply chain related needs, and finally deliverables. Further, with new concepts and lines of business being included during the year, as well as strategic alliances with other companies, the process of gradually integrating them have either been completed or close to completion. The existing supply chain design consists of a Master Distribution Centre (MDC) and city warehouses upgraded to Regional Distribution Centers (RDCs) and additional Distribution Centers (DCs). The company had one MDC and 16 RDCs and DCs The company has also appointed leading international and domestic players in the warehouse infrastructure and technology front. The company also introduced the concept of reverse logistics that looks at setting up a process to transfer finished goods from the consumption point to the point of origin. This reduces wastage and can lead to significant cost savings. On the technology front, all the existing MDCs, RDCs and DCs are live on SAP, thereby facilitating standardization, real time data management and reporting, as well as optimum operational efficiencies.

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3 ANALYSIS OF WALWART

3.1 COMPANY PROFILE OF WALMART
Wal-Mart Stores, Inc., branded as Wal-Mart, is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world's third largest public corporation, according to the Fortune Global 500 list in 2012, the biggest private employer in the world with over two million employees, and is the largest retailer in the world. Wal-Mart remains a family-owned business, as the company is controlled by the Walton family, who own a 48 percent stake in Walmart. It is also one of the world's most valuable companies. The company was founded by Sam Walton in 1962, incorporated on October 31, 1969, and publicly traded on the New York Stock Exchange in 1972. It is headquartered in Bentonville, Arkansas. Walmart is also the largest grocery retailer in the United States. In 2009, it generated 51 percent of its US$258 billion sales in the U.S. from grocery business. It also owns and operates the Sam's Club retail warehouses in North America. In the late 1980s and early 1990s the company rose from a regional to national giant. By 1988, Wal-Mart was the most profitable retailer in the US and by October 1989 it had become the largest in terms of revenue. Geographically limited to the South and Lower Midwest up to the mid 1980s, by the early 1990s Wal-Mart‟s presence spanned coast to coast - Sam's Club opened in New Jersey in November 1989 and the first California outlet opened in Lancaster on July 28, 1990. A Wal-Mart in York, Pennsylvania was opened in October 1990 bringing the main store into the Northeast. Walmart has 8,500 stores in 15 countries, under 55 different names. The company operates under the Walmart name in the United States, including the 50 states and Puerto Rico. It operates in Mexico as Walmex, in the United Kingdom as Asda, in Japan as Seiyu, and in India as Best Price. It has wholly owned operations in Argentina, Brazil, and Canada. Walmart's investments outside North America have had mixed results: its operations in the United Kingdom, South America, and China are highly successful, whereas ventures in Germany and South Korea were unsuccessful.

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WALMART

Total number of unit‟s worldwide-10,955 units

Sam Walton Founder of WalMart- (1918-1992)

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2.2 MARKETING MIX OF WALMART PRODUCT
The company is hosting products regarding electronics, movies, music, books, furniture, all type of baby, men and women wear, sports items, health care products, pharmaceutical products, jewelry, toys, photography, grocery and many more. A huge facility of online shopping and Safe shipping is provided. A very reliable and warranted system is provided to customers purchasing any type of goods either online or directly through mega stores. Walmart mostly exhibit private labeled brands and brands like Cott Beverages were exclusively marketed at Walmart outlets. Initiatives have been taken for food item for maintaining their nutritional value, and the companies are consistently being asked for using environment friendly technologies.

PRICING
Walmart actually is not a producer of any brand, rather an exhibitor but its huge network world wide is purely because of its discount packages that seems very attractive and tempting to the customers. Along with largest retailer, its also an economic force as it is successfully running the pricing policy that is, providing the customers such low rates which they could not avail any where else. This is the basic policy on which the vast empire of Walmart is standing. Universal bar code is the bench mark of this company and specifically an achievement of its founder which provided power shifting from manufacturers to retailers. Prices of the grocery items at Walmart stores are as low as 15% of the local market. Electronic items and technological market rates are as lower as possible.

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The plus one policy for the manufacturers, retailing the items at Walmart made it mandatory for the producers to go one way, either by reducing prices or increasing quality of their product. Their price policy welcomes only those producers who are producing at the huge demand of the company, others being thrown out of the market. PLACE Sam‟s Club, Wal-Mart Stores U.S., and Wal-Mart International are the three divisions in which Wal-Mart is working. Wal-Mart outlets are marketing with different names in Mexico, Japan, India, Brazil, Canada, United Kingdom, South America, and China Wal-Mart is a huge network of apparel stores, small markets, cash and carry stores, membership warehouse clubs, supercenters, food and drugs, general merchandise stores, soft discount stores and restaurants (Stolberg, 2011). The outlets are huge buildings with an average covered area of 197,000 square feet. Thirty eight mega stores are working in different countries with almost 1500 employees serving there. PROMOTION

Online orders placing shipment to the desired place is major revenue earning source. Website of Wal-Mart is very efficiently working and the data base is designed to facilitate the customers and the contents are very well organized and easily reachable. Basically the Wal-Mart companies started operating at the discount principle, but still apart from routine discount seasonal offers and bulk discount offers are also given, and sometimes products rates are fixed at very low price for a limited period of time.

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3.3 SWOT ANALYSIS OF WALMART STRENTH Coming in second on the 2011 Fortune 500 list, Wal-Mart produced $446,950 million in revenue in 2011, and possessed 10,130 total store locations as of today, including WalMart U.S., Wal-Mart International, and Sam‟s Club. This company will not be going away anytime soon in the future The company currently pays out quarterly dividends of $0.40, which when annualized puts the dividend as yielding 2.18% Since beginning to pay out dividends in 1987, Wal-Mart has continuously paid and raised their payouts, with a minor blip in 2006, from half of a cent in 1987, to 40 cents a quarter presently The company‟s stock carries a price to earnings ratio of 15.32, a reasonable ratio for a company of such stability and prominence Compared to the overall market, Wal-Mart‟s stock is relatively stable, with a Beta ratio of 0.32 The wide majority of items the company sells are necessities, and are bought in all cycles of economic growth and contraction WEAKNESS From 2010 to 2011, the company‟s profits were down 4.2%, mostly suffering from sluggishness in its United States locations; although the economy has shown signs of improving, it is still a far cry from where it used to be The company‟s track record dealing with how they treat their employees and suppliers has been less than perfect, and has tarnished their record every couple of years An important growth market for Wal-Mart, Mexico, hit a huge roadblock as a New York Times report depicted widespread bribery allegations against Wal-Mart in the Mexican market Only 30% of shares outstanding are held by institutional investors, and as most institutional investors are long-term investors, this speaks volumes to the lack of confidence long-term investors have in the stock 24

OPPORTUNITIES International Wal-Mart growth appears to be the future for the company; since 2008 to 2012, the number of international locations has nearly doubled The membership discount retail model has proven to be extremely successful for Costco and others, and as Wal-Mart‟s Sam‟s Club embodies this setup Wal-Mart may turn to this segment of their business for growth The upcoming holiday season should prove to be a respectable one for the company as the beaten down U.S. consumer turns to inexpensive alternatives The company recently announced they would implant Apple mini-stores in their own stores, and Wal-Mart should benefit from the immense popularity of the Apple brand THREATS The company competes with Target and other companies to offer the consumer the lowest price, and playing this trying game leads to the squeezing of margins A major threat to Wal-Mart further establishing itself in Mexico could prove to be those telling reports of bribery, however so far has not proved detrimental A rise in food prices resulting from the historic drought could prove detrimental to WalMart‟s bottom line as they try to balance giving value to the customer and making money COMPETITORS Major publicly-traded competitors of Wal-Mart include Target (NYSE: TGT) and Costco (NASDAQ: COST). Target is undeniably Wal-Mart‟s most prominent and established competitor. Every day they strive to outdo each other, promising the consumer that they offer the lowest prices. Target is the largest threat to Wal-Mart‟s success. Costco Wholesale competes with Wal-Mart‟s Sam‟s Club. They both offer the membership program system; however, Costco has proven to be more successful in the space

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3.4 PRICING STRATEGY OF WALMART
Pricing strategy promising consumers a low price without the need to wait for sale price events or comparison shop. EDLP saves retail stores the effort and expense needed to mark down prices in the store during sale events, and to market these events; and is believed to generate shopper loyalty. It was noted in 1994 that the Wal-Mart retail chain in America, which follows an EDLP strategy, would buy "feature advertisements" in newspapers on a monthly basis, while its competitors would advertise 52 weeks per year. the world's largest retailer is turning a corner is a positive sign for the retail industry and the U.S. economy as a whole. Its core low-income shoppers have been particularly hard hit by joblessness and the other challenges of the nation's weak economy. The results indicate that those most hurt by the economic downturn are willing to spend if you offer them rockbottom pricing. Wal-Mart, which had strayed by offering low prices only on select items, also has been working to reclaim its reputation as the lowest-price leader by going back to the "everyday" low pricing strategy that was made popular by its founder, Sam Walton.

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3.5 MARKETING STRATEGY BY WALMART
Walmart is using its big data collection to inform customers of their choices as a mobile marketing strategy. It rationalizes that since its consumers have made their mobile devices as indispensable, the retail company can make use of this information to its advantage. The customers will be offered shopping tools to help them from pre-store planning, decision making, and up to check out. In a survey conducted by Deloitte, the company found out that offline sales can be as big as $700 billion in 2016. As such, Walmart plans to implement its mobile strategy to improve its revenues. It is planning to offer a mobile application to help customers create shopping lists by suggesting to them what they should buy. Walmart is able to do this because it has a huge collection of shopping data it has collected from its customers. Walmart is also planning to create a mobile app which will help customers when they‟re already in the stores. The said application is able to sense if the customer is inside a store and automatically prompts the customer to opt for “Store Mode” so that he can scan QE codes for discounts and prices. Walmart also plans to create an application wherein a customer can use voice prompt to create a shopping list based on a customer‟s preferences. According to a study conducted by the retail store, customers who make use of its mobile applications shop at Walmart‟s stores at least twice a month. They also spend 40% more monthly as compared to customers who are non-app users. In January of this year, Walmart teamed up with Straight Talk Wireless to create a $45 prepaid plan for its customers who have smartphones. Clients who bought smartphones at any of Walmart‟s stores are also offered a $25 a month no-interest fixed monthly installments through the store‟s credit card. Wal-Mart‟s online marketing campaign covers all facets of strategy, but through all the apparent strategies, it is their aggressiveness that has highlighted and broadened their need to succeed and remain at the top of the industry in retail. But an aggressive campaign inevitably garners controversy, and through the years, Wal-Mart has been involved with a fair amount of negative publicity directly involving their specific marketing strategies. Their bullying nature has caused many to deem them unreasonable and unfair- Wal-Mart still remains number one despite the negative attention.

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Wal-Mart‟s marketing consists of flooding the market with their presence. This is alarming for individuals who find Wal-Mart‟s business practices alarming. But with such a massive quantity of stores, intensely competitive pricing, and such a large market share, their marketing strategy has entailed an overall takeover of all the appropriate markets. They offer many types of products, with a relatively comfortable list of options. As well, Sam‟s Club offers an alternative for those who prefer bulk. And with such a strong base of customers, they are able to set the prices for what they pay for. If you want your product in Walmart, you are at the mercy of them setting the price they will pay. If it is below cost, then so it is. The truth is, Wal-Mart can offer a company a prime opportunity to get their product to the masses- even if they lose money doing so. Their online marketing has them being as transparent as possible in an attempt to dissuade the controversy to their name. You can purchase their entire collection of products through the web. You can read customer reviews, sign-up for a newsletter, and get options for special deals available only through the website. Despite this, such a business relies strongly on their physical locationexactly why a store finder is located right at the top in bright yellow. This competitive nature has allowed controversy to flourish under their name. But their marketing has focused on quantity, and delivering variety in one location. Their extending hands to Subway and McDonalds for placement of restaurants in Walmart‟s, further validates this claim. As well, a typical customer can get glasses prescription, get their haircut, and oil changed under their building. You can purchase jewelry on one side, and draperies on the other. You can buy groceries and grab a new lawnmower (while waiting for an oil change). Their recent cooperation with SunTrust bank has allowed their presence in Southeast Walmart‟s. Their marketing has always relied on variety- how many single things can you do in one location. Wal-Mart has garnered its fair share of controversy. Yet, the convenience is truly unrivalled. With such a wide breadth of options for a consumer, it seems almost silly to shop at another location where these options are severely limited. Wal-Mart‟s online marketing is simply an extension of their physical stories, allowing individuals to purchase directly through the site.

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3.6 SUPPLY CHAIN MANAGEMENT OF WALMART Walmart has been able to assume market leadership position primarily due to its efficient integration of suppliers, manufacturing, warehousing, and distribution to stores. Its supply chain strategy has four key components: vendor partnerships, cross docking and distribution management, technology, and integration. Walmart‟s supply chain begins with strategic sourcing to find products at the best price from suppliers who are in a position to ensure they can meet demand. Walmart establishes strategic partnerships with most of their vendors, offering them the potential for long-term and high volume purchases in exchange for the lowest possible prices. Suppliers then ship product to Walmart‟s distribution centers where the product is cross docked and then delivered to Walmart stores. Cross docking, distribution management, and transportation management keep inventory and transportation costs down, reducing transportation time and eliminating inefficiencies. Technology plays a key role in Walmart‟s supply chain, serving as the foundation of their supply chain. Walmart has the largest information technology infrastructure of any private company in the world. Its state-of-the-art technology and network design allow Walmart to accurately forecast demand, track and predict inventory levels, create highly efficient transportation routes, and manage customer relationships and service response logistics. Benefits of Efficient Supply Chain Management Wal-Mart‟s supply chain management strategy has provided the company with several sustainable competitive advantages, including lower product costs, reduced inventory carrying costs, improved in-store variety and selection, and highly competitive pricing for the consumer. This strategy has helped Walmart become a dominant force in a competitive global market. As technology evolves, Walmart continues to focus on innovative processes and systems to improve its supply chain and achieve greater efficiency.

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4. CONCLUSION
Hypermarket is a place where customers find variety of products at a reasonable price. Big bazaar and Wal-Mart has a good reputation of itself in the market. It has positioned itself in the market as a discounted store. It holds a huge customer base. The majority of customers belong to middle class family. The youth generation also likes shopping and moving around it. Volume sales always take place in big bazaar and Wal-Mart. Impulse buying behavior of customers comes into play most of the times.

As Wal-Mart is a much old company then big bazaar, few things big bazaar can improve is try to gain more fate in hypercities is throw customer satisfaction which can be come throw complain forms, customers might just hive suggestions of what can be done so that more and more people visit big bazaar.

They provides various kinds of goods like apparels, grocery, stationary, food items, electronic items, leather items, watches, jewellery, crockery, decorative items, sport items, chocolates and many more. It competes with all the specialty stores of different products which provide goods at a discounted rate all through the year. It holds a large customer base and it seemed from the study that the customers are quite satisfied with such kind of services internationally but in India people still goes to the kinara shop so, thus, there is alot scope for Big bazaar to come up with suggestions and ideas which can pull the Indians to the hypermarket , As of now there are 34 big bazaars in different cities of India, it seems that there is a vast growth of big bazaar lying as customers demand is increasing for big bazaars. Ambience is the second reason why people prefer going to hypermarkets. The Wal-Mart tagline everyday low price and big bazaar Is se sasta aur accha kahin nahi aim at just one think that to sell a product pricing is the most important of all and both Wal-Mart and big bazaar concentrate on the pricing. These markets act as excellent suppliers because their labour supply is high and the cost of living is low, so wages can be reduced. They also avoid the restrictions on worker safety and quality that come with a market.

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