BCG Matrix

BCG Matrix
Relative Market Share
Market Growth
Competitor Size
Share
Rest of Market

Competitor 1

Competitor 2

Competitor 3

71
30

40
46

100
73

800
32%
68%

700
18%
82%

2500
45%
55%

BCG Matrix
90

Market Growth

80
3

60
50
1

30
20
10
100

The plot area fill is a gif
constructed in PowerPo
the four quadrants for th

If you want more bubble
yourself more pies. (Jus
the setup sheet)

2

40

0
110

This is a bubble chart w
represented by the area

The 'Make Pies' button
picture of each pie char
the 'setup' sheet onto e
You need to make sure
a pie chart named Pie_
point, where x is the po

100

70

How To:

90

80
70
60
Relative Market Share

50

40

30

How To:
This is a bubble chart where the size is
represented by the area fo bubbles.
The plot area fill is a gif picture file
constructed in PowerPoint and gives
the four quadrants for the BCg Matrix.
The 'Make Pies' button copies a
picture of each pie chart constructed in
the 'setup' sheet onto each chart point.
You need to make sure that you have
a pie chart named Pie_x for each chart
point, where x is the point number.
If you want more bubbles, make
yourself more pies. (Just copy those in
the setup sheet)