BIAM 510 Week 2 Case Study Comparing Two Recommendations With an A B Test

Read the case study titled Comparing Two Recommendation Systems with an A/B Test beginning on page 138. For each of the five metrics described, summarize in your own words what was found and their subsequent limitations. This problem is now known as the last click problem. You should use your favorite search engine and write a recommendation of how this activity might be redone. Write it as if you will be presenting it to the executive committee of the organization. Your job for this assignment is to complete the following. Read the case. Prepare a one- to two-page paper including the following: The major findings and limitations for each metric. Your recommendation of how the A/B test described in the case could be redone. The paper must be completed with 12-point and Times New Roman font. After you are done, you will submit your completed case study to the Week 2 Dropbox.