Birla Sun Life Insurance

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Birla Sun Life Insurance

IndIa’s fIrst global corporatIon.
Introduction of Birla Sun Life Insurance.
Birla Sun Life is a joint venture between Aditya Birla Group and Sun Life Financial Inc. of Canada. It started operations in March 2001 after receiving its registration license from IRDA in January 2001. Birla Sun Life Insurance Company (BSLI), the life insurance arm of Aditya Birla Nuvo, has brought in pioneering insurance-related wealth accumulation products and services for individuals, groups and NRIs. Innovatively designed, these products take care of the customers‟ financial security, or cater to their savings or retirement needs. BSLI has contributed significantly to the growth and development of the life insurance industry in India by introducing unique Unit Linked Life Insurance Solutions, pure term plan and a slew of innovative products. By adopting multi-distribution channels such as Direct Sales Force, alternate channels and convenient points of purchase, including selling its policies through the bancassurance route and through the internet, BSLI has revolutionised the entire insurance policy-buying experience. BSLI offers a spectrum of products to meet the growing needs of individuals and group insurance through a multi channel distribution network. The company has quadrupled its distribution network to over 600 branches and more than 100,000 advisors. With a rapidly growing national footprint, the company is now positioned to capture an increased market share in the fast growing life insurance market. The joint venture between Sun Life Financial of Canada and Aditya Birla Group led to the formation of Birla Sun Life Insurance Company Limited. In India, Birla Sun Life Insurance introduced the concept of Unit Linked Life Insurance Solutions. Within 4 years of its establishment, Birla Sun Life Insurance emerged in the top league in the Private Life Insurance Industry in India.

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Birla Sun Life Insurance

History of Birla sun life insurance.
Established in 2000, Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group, a well known and trusted name globally amongst Indian conglomerates and Sun Life Financial Inc, leading international financial services organization from Canada. The local knowledge of the Aditya Birla Group combined with the domain expertise of Sun Life Financial Inc., offers a formidable protection for its customers‟ future. With an experience of over 9 years, BSLI has contributed significantly to the growth and development of the life insurance industry in India and currently ranks amongst the top 5 private life insurance companies in the country. Known for its innovation and creating industry benchmarks, BSLI has several firsts to its credit. It was the first Indian Insurance Company to introduce “Free Look Period” and the same was made mandatory by IRDA for all other life insurance companies. Additionally, BSLI pioneered the launch of Unit Linked Life Insurance plans amongst the private players in India. To establish credibility and further transparency, BSLI also enjoys the prestige to be the originator of practice to disclose portfolio on monthly basis. These category development initiatives have helped BSLI be closer to its policy holders‟ expectations, which gets further accentuated by the complete bouquet of insurance products (viz. pure term plan, life stage products, health plan and retirement plan) that the company offers.

Vision:
To be a leader and role model in a broad based and integrated financial services business. & create long term value along with market leadership

Mission:
To help people mitigate risks of life, accident, health, and money at all stages and under all circumstances. Enhance the financial future of our customers including enterprises

Values:
Integrity Commitment Passion Seamlessness Speed A US $28 billion corporation, the Aditya Birla Group is in the league of Fortune 500

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Birla Sun Life Insurance worldwide. It is anchored by an extraordinary force of 100,000 employees, belonging to 25 different nationalities. The group operates in 25 countries across six continents – truly India's first multinational corporation. Aditya Birla Group through Aditya Birla Financial Services Group (ABFSG), has a strong presence across various financial services verticals that include life insurance, fund management, distribution & wealth management, security based lending, insurance broking, private equity and retail broking. The seven companies representing ABFSG are Birla Sun Life Insurance Company, Birla Sun Life Asset Management Company, Birla Sun Life Distribution Company, Birla Global Finance Company, Birla Insurance Advisory & Broking Services, Aditya Birla Capital Advisors and Apollo Sindhoori Capital Investment. In FY 2008-09, the consolidated revenues of ABFSG from these businesses crossed Rs. 4763 crores, registering a growth rate of 36%.

About Birla Sun Life Insurance Company Limited
Birla Sun Life Insurance pioneered the unique Unit Linked Life Insurance Solutions in India. Within 4 years of its launch, BSLI has cemented itsposition as a leading player in the Private Life Insurance Industry. There has been focus on Investment Linked Insurance Products, supported with protection products to maintain leadership in product innovation. Multi Distribution Channels- Direct Sales Force, Alternate Channels and Group offering convenient channels of purchase to customers. Web-enabled IT systems for superior customer services. First to have issued policies over the Internet. Corporate governance and a high degree of transparency in all business practices and procedures. First to have an operational Business Continuity Plan. Strong fundamentals based on the Aditya Birla group's local insight and Sun Life financials's global expertise.

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Birla Sun Life Insurance

Background of Birla Sun Life Insurance.
Risk management against a huge loss is very necessary, and insurance is transfer of risk from one entity to another. Several companies have come up these days with life, health, medical and travel insurance. One such company is Birla Sun Life Insurance. Providing a number of insurance products, Birla Sun Life is a prestigious company to bond with.

Birla Sun Life Insurance Company Limited is a joint venture between the Sun Life Financial Inc and the Aditya Birla Group. Birla Sun Life Insurance was the first company in the sector of financial solutions to begin Business Continuity Plan. In fact, policies were first issued by this insurance company on the Internet. This insurance provider company has pioneered the unique Unit Linked Life Insurance Solutions in India. Some of the Birla Life Insurance products include:
     

Insurance for protection Insurance for retirement Insurance for saving Insurance for children Insurance for riders Insurance for rural

Birla Sun Life Insurance for Protection includes insurance such as Birla Sun Life Insurance Term Plan and Birla Sun Life Insurance Premium Back Term Plan. Birla Sun Life Insurance Term Plan is apt for those seeking insurance benefits at economic costs. The plan covers all the liabilities and provides absolute security. The minimum age limit for acquiring the insurance is 18 years and maximum is 55 years. One can pay the premium either annually, monthly, quarterly or semi-annually. One can pay it through the ECS mode of payment or on a one-time basis.

The Birla Sun Life Flexi SecureLife II- Retirement Plan is segregated into 2 sections. One is the Accumulation or build up phase and the other is the Annuity or the payout phase. With this plan one can enjoy tax benefits. Surrender scheme is also applicable to this plan. One can give up the policy after the 3 years of policy till the vesting age.

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Birla Sun Life Insurance

Location Of Birla Sun Life Insurance

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Birla Sun Life Insurance

Birla Sun Life Insurance Services.
The Birla Sun Life Insurance (BSLI) offers a range of insurance services:

Individual Life:
Protection:
Birla Sun Life Insurance High Networth Plan Birla Sun Life Insurance Term Plan Birla Sun Life Insurance Premium Back Term Plan

Saving:
Birla Sun Life Insurance Gold-Plus II Birla Sun Life Insurance Supreme-Life Birla Sun Life Insurance Saral Jeevan Plan Birla Sun Life Insurance ClassicLife Premier Birla Sun Life Insurance PrimeLife Premier Birla Sun Life Insurance Dream Plan Birla Sun Life Insurance SimplyLife Birla Sun Life Insurance PrimeLife Birla Sun Life Insurance Platinum Plus Birla Sun Life Insurnce Guarrantee Bachat Plan Birla Sun Life Insurance Money Back Plus Plan Birla Sun Life Insurance Flexi Save Plus Birla Sun Life Insurance Single Premium Bond Birla Sun Life Insurance Flexi Life Line Birla Sun Life Insurance Flexi Cash Flow

Health:
Birla Sun Life Insurance Health Plan Birla Sun Life Insurance Universal Health Plan

Retirement:
Birla Sun Life Insurance Flexi SecureLife Retirement Plan II Birla Sun Life Insurance Secure 58 Plan

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Birla Sun Life Insurance Birla Sun Life Insurance Freedom 58

Children:
Birla Sun Life Insurance Children's Dream Plan

Rural:
Birla Sun Life Insurance Bima Suraksha Super Birla Sun Life Insurance Bima Kavach Yojana Birla Sun Life Insurance Bima Dhan Sanchay

Riders:
Birla Sun Life Insurance Accidental Death Rider Birla Sun Life Insurance Term Rider Birla Sun Life Insurance Accidental Death and Dismemberment Rider Birla Sun Life Insurance Critical Illness - Woman Rider Birla Sun Life Insurance Waiver of Premium Birla Sun Life Insurance Critical Illness Rider Birla Sun Life Insurance Critical Illness Plus Rider

Group Life:
Birla Sun Life Insurance Group Unit Linked Plan Birla Sun Life Insurance Group Superannuation Plan Birla Sun Life Insurance Group Gratuity Plan Birla Sun Life Insurance Group Asset Assure Plan Birla Sun Life Insurance Group Protection Solution Birla Sun Life Insurance Credit Guard Plan Birla Sun Life Insurance Single Premium Group Term Plan

NRI:
Birla Sun Life Insurance PrimeLife Birla Sun Life Insurance Flexi Life Line Plan Birla Sun Life Insurance Flexi Save Plus Birla Sun Life Insurance ClassicLife Premier Birla Sun Life Insurance PrimeLife Premier Birla Sun Life Insurance Flexi Cash Flow Birla Sun Life Insurance Single Premium Bond Birla Sun Life Insurance SimplyLife Birla Sun Life Insurance LifeCompanion

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Birla Sun Life Insurance

Birla Sun Life Insurance Achievements
In the "Great Places to Work - 2006 Survey", Birla Sun Life Insurance Company Limited secured the18th position amongst the top 25 companies. The company had secured a rank in the "Top 25" by the "Grow Talent - Great Places to Work" survey another time as well. In the Cirrus & ORG Media survey, Birla Sun Life Insurance secured the 3rd position amongst the various private life insurance companies.

Awards:
At Birla Sun Life Insurance, winning is a way of life. Our innovative solutions and customerfriendly services have been admired, appreciated and rewarded by customers and the industry at large.

Awards showcase

Recruiting and Staffing Best in Class Awards

Outlook Money Awards 2004 BSLI - Best Life Insurer (Runner Up) 2004 TROPHY.

Outlook Money Awards 2004 BSLI - Best Life Insurer (Runner Up) 2004 CERTIFICATE.

The 8th Asia Insurance Industry Awards 2004 - Birla Sun Life Insurance was among the top five nominees in the category.

The Indo-Canadian Business Chamber- BSLI awarded for its 'Successful Performance' for 4 years April 2005.

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Birla Sun Life Insurance

Birla Sun Life Insurance was presented 'The Hewitt Best Employers In India Awards 2004' Trophy.

Birla Sun Life Insurance was awarded 'The Great Place to Work Seminar Series 2007‟ Presented by Anil Sachdev (Chairman & MD of Grow Talent Company Ltd) Robert Levering (Co-founder Great Place to Work Institute) and Jehangir Pocha (Business World Magazine).

The Bhartiya Shiromani Puraskar awarded to BSLI at the seminar on "Economic Development” New Delhi, on February 13, 2006. This is a Certificate of Excellence for Enhancing the image of India presented by Dr. Bhishma Narain Singh (Former Governor of Tamil Nadu & Assam) in association with the "Institute of Economic Studies (IES)".

A letter sent to BSLI - A Message from the Mayor, David Miller - Toronto, December 2005.

Hewitt Best Employers in India 2004

Sponsorship Acknowledgement for - The Asia Insurance Review.

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Birla Sun Life Insurance

Payment Options:

At BSLI, we strive to find out ways and means to make our Customer's relationship with us convenient and hassle free. With this in mind, we are glad to present you with some convenient and user friendly renewal payment methods to ensure that you always make premium payment with ease and enjoy uninterrupted Life Insurance Coverage.

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Birla Sun Life Insurance

Careers:
Life @ BSLI:
We are a young and vibrant organization that takes pride in being one of the fastest growing private Life Insurance companies in India. We take satisfaction that our employee group comprises of a set of passionate professionals. As Birla Sun Life Insurance, we firmly acknowledge that our employees are the primary architects of our success. Hence we provide opportunities that align individual capabilities to roles and an environment that elicits the best from an employee. We provide a platform for building your career with opportunities of growth. Our philosophy on performance is - pay for performance. Our work culture is - while hard work is fun; fun at work is not hard! While we have a formal work structure, the environment is open, and we encourage dialogue to ensure work is smooth and fun. In a recently conducted internal survey, we found that 89% of our employees rated the organisation high on "equal opportunity". Irrespective of gender, nationality, religion etc. and we strongly would like to continue to hold that rating higher. People from different cultures and background all juggled together from Aditya Birla family. If you are a self driven professional with the right attitude, we have the right opportunity for you. Browse through our Job Openings and apply for a position that suits your profile; or feel free to send us your resume and we will get in touch with you.

Birla Sun Life Insurance launches new product
Mumbai, June 10: : Birla Sun Life Insurance (BSLI), on Tuesday said that it has launched a new product called Birla Sun Life Insurance Platinum Plus aimed at reducing investment risk and optimising returns. The Insurance Platinum Plus is a short pay, medium-term unit linked insurance plan which offers guaranteed maturity unit price, the first in the Indian insurance industry, a press release issued in Mumbai stated. "With the Platinum Plus, not only will our policy-holders participate in the equity market but they will also enjoy a guaranteed maturity unit price--the maximum unit price recorded on the 15th of each calendar month till June 15, 2015," the release said. The fund will invest in an optimum mix of equities and fixed income instruments and may have up to 100 per cent exposure in both equities and fixed income assets while investment in money-market instruments will be capped at 40 per cent. Amongst its special features are a guaranteed maturity unit price and the option to reduce annual premium in the second and third year subject to minimum of Rs 1-lakh.

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Birla Sun Life Insurance Partial withdrawals are available after three policy years in case of any financial emergency and full liquidity without any penalty after three years.

Pay Online:
Now make your renewal premium payment from the comfort of your home or office with our Pay Online facility by using your Bank Account or by using your . What‟s more, it is fast, safe, secured and convenient! Relieved from the hassle of registration Immediate payment possible across India with the help of a valid online banking account Simple Steps for Net Banking Enter the login section with your CIP/ TPIN Select policy id & click on pay now Select your Mode of Payment Credit Card Net Banking Select your Banking partner / Credit card gateway Login to the Banks secured section and complete transaction Print a premium receipt Pay Now If you don‟t have a CIP / TPIN code, then you can confirm us following detail and pay your premium through our net-banking facility.

Premium Payment Options
Our convenient and user-friendly payment renewal methods provide you secure uninterrupted life coverage.

Net Banking:
Online debit of your bank account for a hassle free & past method of renewal payment.

Electronic Clearing System:
Paying your monthly premium is no longer a tedious chore if you have applied for the electronic clearing system facility.

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Birla Sun Life Insurance

Direct Debit:
You enjoy a special banking relationship by availing the direct debit facility.

Credit Card:
Convenience of payingyour renewal premium with a valid master card/ VISA credit card.

Skypak Drop box:
You can drop your renewal cheques at any of the sky pak drop boxes across the country.

Branch Office:
You can make your premium payment by chque or cash at any of our brach offices.

Always there to Help you!
Our customer support section is your one-stop access to a world of information. From addressing your queries related to our solutions and services, to providing relevant information about procedures, we have designed this section to equip you with the right information at every step. With Birla Sun Life Insurance, an enriching customer experience is guaranteed always!

Manage your Policy:
With help of your CIP TPIN, enjoy the ease of managing your policy anytime, anywhere.

Feedback:
Share your feedback on our people, products and processes, and help us support you better.

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Birla Sun Life Insurance

FAQs:
Find answers to some of the most common insurance-related questions asked by our customers.

Claims:
Learn more about our simple and hassle-free Claims procedures.

Premium Payment Options:
Discover easy and convenient modes of paying your renewal premium.

Tax Benefits:
Discover how you can secure your future as well as avail tax benefits with your insurance solution.

Application Tracker:
Track your policy application status instantly.

Policy Servicing Forms:
You can download the various utility forms which will aid you effect, your policy related requests

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Birla Sun Life Insurance

Business Continuity Plan
Birla Sun Life Insurance is one of the few Indian companies to have a fully operational Business Continuity Plan (BCP) to ensure minimal impact to the organisation, its people, and most importantly, its customers. Our Business Continuity Planning (BCP) Program is a response plan which would ensure that in the event of a disaster we would be able to restore and recover operations for critical processes within a predetermined time after the disaster.

Why Business Continuity Plan?
A Business Continuity Plan ensures continued operation at agreed level in the event of: Natural disasters such as floods, earthquake, etc. Hostile situations Operational breakdowns Employee malevolence Damage to critical information technology and telecommunication systems, etc. It is important to counter these threats as it may result in loss of critical data, damage to assets, cause human injuries, and loss of life. At Birla Sun Life Insurance, our Business Continuity Plan has been designed based on international best practices and global industry standards. It is an integral part of our Risk Management activities that will ensure effective recovery of our critical business processes within an acceptable time frame in case of disruption to our business due to any disasters.

Programme Overview:
As part of our Business Continuity Plan, we have a documented crisis response and recovery procedure for quick response and stabilisation of the situation, and a business continuity procedure to ensure recovery. Highlights of our Plan Document: Crisis Management & incident response Data back-up, data and system recovery Recovery of all mission-critical business functions and supporting systems Alternate recovery sites if primary location is unavailable Communication with customers, employees and other stakeholders Assurance to customers that they will continue to receive optimum customer services at all times

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Birla Sun Life Insurance

Our Commitment:
Risk Assessment & Business Impact Analysis (BIA) annually. Business Continuity Plan for HO & its Critical branches. Crisis Management Plan & Pandemic Response Plan at a corporate Level. Business Continuity Plan Testing ensuring viability of all its plans. The activities set forth above may evolve as business and regulatory needs require

Birla Sun Life Insurance Platinum Plus: Product Innovation at its Best! Reduce investment risk and optimize returns
Birla Sun Life Insurance (BSLI) is the pioneer of Unit Linked Life Insurance plans in India, amongst private life insurers. BSLI has time and again designed investment friendly insurance products, hence presents, yet again, innovation of a different league -. Birla Sun Life Insurance Platinum Plus. Mumbai, Maharashtra, IND, 2008-06-16 11:41:00 (IndiaPRwire.com) Birla Sun Life Insurance (BSLI) is the pioneer of Unit Linked Life Insurance plans in India, amongst private life insurers. BSLI has time and again designed investment friendly insurance products, hence presents, yet again, innovation of a different league -. Birla Sun Life

Insurance Platinum Plus.
Mr.Vikram Mehmi, President & CEO, Birla Sun Life Insurance remarked “ The Platinum Plus product design is unique and we are once again proud to lead the way in product innovation. The initial response to this plan has been excellent.”

Product Details:
Birla Sun Life Insurance Platinum Plus is a short pay, medium-term unit linked insurance plan, which aims to reduce the investment risk and optimize the returns. The plan offers Guaranteed Maturity Unit Price, first of its kind in the Indian insurance industry. With the Platinum Plus, not only will our policyholders participate in the equity market but they will also enjoy a Guaranteed Maturity Unit Price. The maximum unit price recorded on the 15th of each calendar month till June 15, 2015. Hence, we guarantee that the unit price will not lose value. In addition to this we also guarantee the market gains recorded on a Reset date* will be locked-in to be encashed at maturity. (NAV guaranteed, given the current ups & downs of the equity market, which gives the policyholders the potential to earn market upside with downside protection)

Special features:
· Guaranteed Maturity Unit Price

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Birla Sun Life Insurance · Highest unit price recorded on the 88 Reset Dates is guaranteed at Maturity · New Fund Offering – Platinum Plus Fund I · 10-year benefit period with 3 years premium paying term · Option to reduce annual premium in the 2nd & 3rd year subject to minimum of Rs 1,00,000 · Partial withdrawals available after three policy years in case of any financial emergency · Full liquidity without any penalty after three years *Reset Dates are the 15th of every calendar month (or if not open for business, the next business day) till June 2015

Platinum Plus Fund 1
The main objective of Platinum Plus Fund I, is to optimize the participation in an actively managed well-diversified equity portfolio of fundamentally strong blue chip companies while using the debt instruments and derivatives to lock-in capital appreciations. This fund is for the people who are not very comfortable with the volatility in the equity market but yet want to participate in the equity market to earn good returns. With Platinum Plus dynamic asset allocation strategy, not only will our policyholders participate in the equity market but they will also enjoy the benefit of guarantee. The fund will invest in an optimum mix of equities & fixed income instruments. The fund may have upto 100% exposure in both equities & fixed income assets while investment in money market instruments will be capped at 40%. Allocation between debt & equity would be dynamically managed. The equity investment strategy would revolve around building and actively managing a well-diversified equity portfolio of value & growth driven fundamentally strong blue-chip companies by following a research-focused investment approach. In case of a market decline, the assets may be reallocated more heavily in debt Instruments and money market funds. As a result, the future returns of Platinum Plus Fund I may be lower than those of the equity market.

Disclaimers:
§ Insurance is the subject matter of the solicitation § The premium paid in Unit Linked Life Insurance policies are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of the fund and factors influencing the capital market and the insured is responsible for his or her decision. § Birla Sun Life is only the name of the Insurance Company and Birla Sun Life Insurance Platinum Plus, Assure & Platinum Plus Fund I are only the names of the company, policy and the investment Funds respectively and do not in any way indicate the quality of the Policy, Investment Fund or their future prospects or returns. § Tax benefits are subject to changes in the tax laws. § For more details on risk factors, terms and conditions please read sales brochure carefully before concluding the sale. § UIN no. 109L037V01 - End

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About Birla Sun Life Insurance

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Birla Sun Life Insurance Birla Sun Life Insurance Company Limited is a joint venture between The Aditya Birla Group, one of the largest business houses in India and Sun Life Financial Inc., a leading international financial services organization. The local knowledge of the Aditya Birla Group combined with the expertise of Sun Life Financial Inc., offers a formidable protection for your future. Birla Sun Life Insurance (BSLI) has completed 7 successful years of operations & has contributed significantly to the growth and development of the life insurance industry in India. It pioneered the launch of Unit Linked Life Insurance plans amongst the private players in India. It was the first player in the industry to sell its policies through the Bancassurance route and through the Internet. It was the first private sector player to introduce a pure Term plan in the Indian market. This was supported by sales practices, which brought a degree of transparency that was entirely new to the market. The process of getting sales illustrations signed by customers, offering a free look period on all policies, which are now industry standards were introduced by BSLI. Being a customer centric company, BSLI has invested heavily in technology to build world class processing capabilities. BSLI has covered more than 2 million lives since inception and its customer base is spread across more than 1500 towns and cities in India. All this has assisted the company in cementing its place amongst the leaders in the industry in terms of new business premium income. The company has a capital base of Rs. 1274.5 crore, as on March 31, 2008.

About Aditya Birla Group
The Aditya Birla Group is a US $28 billion conglomerate with a market capitalization of US $31.5 billion (as on March 31, 2008) and is one of the largest business houses in India. It enjoys a leadership position in all the sectors in which it operates. It is anchored by a force of 100,000 employees, belonging to 25 nationalities. Its operations span 20 countries across six continents and is reckoned as India's first multinational corporation. Headquartered in Mumbai, India, over 50 per cent of the Group‟s revenues flow from its overseas operations. The Group nurtures a work culture where success is built on learning and innovation. The Aditya Birla Group was recently been adjudged “The Best Employer in India and among the top 20 in Asia” by the Hewitt, Economic Times and Wall Street Journal Study 2007.

Birla Sun Life Insurance introduces Super 20 Fund:
Birla Sun Life Insurance (BSLI), one of India‟s leading life insurance companies and pioneer of Unit Linked Life Insurance plans in India, announced the launch of „Super 20‟, its new fund offering today. „Super 20‟, is a large-cap fund that will invest in 20 fundamentally strong large-cap stocks resulting in long-term capital appreciation for policyholders. Through this fund, the policyholders will get an exciting avenue to diversify their financial investments and an opportunity to participate in a niche portfolio of 20 stocks. Being large-cap oriented, the fund is designed to provide stability & liquidity to the fund during turbulent times. The strategy of the fund would be to build and actively manage an equity portfolio of 20 fundamentally strong large cap stocks in terms of market capitalization by following an in-depth research-focused investment approach. „Super 20‟ fund will attempt to adequately diversify across sectors and will invest in companies having financial strength, robust businesses, efficient and visionary management,

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Birla Sun Life Insurance enjoying leadership position along with good growth prospects and adequate market liquidity. Moreover, the active fund management of „Super 20‟ gives it an edge over Index funds. Policyholders can currently invest in „Super 20‟ fund through investment in BSLI Classic Life Premier and BSLI Gold Plus II. Commenting on the launch of „Super 20‟ fund, Mr. Vikram Kotak, Chief Investment Officer, Birla Sun Life Insurance said, “Being at the forefront of innovation, BSLI believes in „Performance Excellence through a Process Driven Approach‟ and this has been proven by our impeccable track record of good fund performance during challenging times . Following on the heels of successful equity oriented fund offerings such as the Maximiser and Platinum Plus Fund, we decided to launch „Super 20‟ fund to provide policyholders the opportunity to invest in premium quality stocks, holding leadership position in their respective industries and in financially strong companies thereby providing a favourable risk-return profile over the longterm.” He further adds, “In view of the fact that large-cap stocks will continue to draw lot of attraction in the equity markets as majority of the FII‟s& DII‟s money will be invested in large cap stocks, Super 20 being a large-cap fund will benefit from this”.

BOILER PLATE
Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group, a well known Indian conglomerates and Sun Life Financial Inc, leading international financial services organization from Canada. With an experience of over 9 years, BSLI has contributed significantly to the growth and development of the Indian Life Insurance industry and currently ranks amongst the top 5 private life insurance companies in the country. Enjoying trust of its over 2 Million customers, BSLI is known for innovation. It was the first Indian Insurance Company to introduce “Free Look Period” and Benefit illustrations, which were subsequently made mandatory by IRDA for the industry. BSLI offers a complete range of pension, health and life insurance products and has an extensive reach in over 1500 markets through its network of 651 branches and 1,75,000 empanelled advisors. This is well supported by the sound financial that the Company has. The AUM of Birla Sun Life Insurance surpassed Rs. 10000 crs and it has a robust capital base of over Rs. 2000 crs as on March 31, 2009

Birla Sun Life Insurance strengthens distribution expansion in Western India with a Zonal Office in Pune Expands footprint in the western region by strengthening operations in the state of Maharashtra. Pune April 6, 2009 – Birla Sun Life Insurance, one of India‟s leading life insurance companies, further strengthened its presence in the West by opening a Zonal Office in Pune. Birla Sun Life Insurance now has established a countrywide network of 600 branches, 6 zonal offices, across 502 cities and towns in India. Commenting about the company‟s vision and expansion plans, Mr Chander Chellani,

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Birla Sun Life Insurance Chief Distribution Officer, Birla Sun Life Insurance said, “An ever expanding presence of Birla Sun Life Insurance offices across India reinforces our commitment to being easily accessible to all target audiences, to be able to educate people about the true potential and benefits of life insurance. Pune is an important market for us and opening our new Zonal Office in the city further strengthens our reach and enables us to provide better service in the region.” He further added “Birla Sun Life Insurance wants people to view insurance as a financial protection and a wealth creation instrument and not just a tax-saving tool. Since the launch of our operations in 2001, our focus has always been on providing risk protection and long term wealth creation solutions to our customers. With a flexible product portfolio to meet customer requirements, it is evident that we are setting benchmarks in the marketplace and are well on course of realizing our vision to become India‟s most admired Life Insurance Company.” Out of a total of 600 branches, the Company has 70 branches in the state of Maharashtra which covers cities like Mumbai, Nagpur, Pune Akola, Amravati, Chandrapur, Gondiya, Ratnagiri, Sangli, Yavatmal, Karad, Bhiwandi, Dahanu, Ichalkaranji, Baramati, Osmanabad, Sawantwadi-Malwan, Malegaon , Buldana , Talegaon, Jalgaon, Parbhani, Nanded-Waghala, Khopoli- Karjat, Latur, Bhusawal, Hingoli, Dhule, Satara, Sangamner, Aurangabad, Nandurbar, Bid, Jalna, Ahmednagar, Kolhapur, Nashik an Sholapur. . Birla Sun Life Insurance, which has till date sold over 2 million policies, has positioned itself on the quality platform. The company has developed a strong model based on defined core values of Integrity, Commitment, Passion, Seamlessness, and Speed. Its strategy is to establish itself as a trusted life insurance specialist on the basis of quality of advice. The company has over 1, 68,090 advisors, who are widely considered among the best in the business. About Birla Sun Life Insurance Birla Sun Life Insurance (BSLI) has been operating for over 9 years. It has contributed significantly to the growth and development of the life insurance industry in India. It pioneered the launch of Unit Linked Life Insurance plans amongst the private players in India. BSLI has covered more than 2 million lives since it commenced operations. And its customer base is spread across more than 1500 towns and cities in India. The company has a capital base of Rs.1949 crs as on February 28, 2009. The current AUM of Birla Sun Life Insurance stands at Rs. 8165 crs as on February 28, 2009.

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Birla Sun Life Insurance

Recommendation:
Thus this company is recommended that they have to perform all services like Discounting, Factoring, Securitization, Credit Rating Agency, Venture capital, Merchant banking, Leasing, Forfiaing, Derivatives, Hire purchase etc services in financial services.

Conclusion:
Thus it conclude that Birla Sun Life Insurance provides or better products & services to the customers. BSLI offers a spectrum of products to meet the growing needs of individuals and group insurance through a multi channel distribution network. The company has quadrupled its distribution network to over 600 branches and more than 100,000 advisors.

With an experience of over 9 years, BSLI has contributed significantly to the growth and development of the life insurance industry in India and currently ranks amongst the top 5 private life insurance companies in the country.

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