BMA734 International Business Management

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Semester 1, 2013

THIS UNIT IS OFFERED IN: Hobart (Saturday) & by distance Teaching Team: Dr Fan Liang

CRICOS Provider Code: 00586B

Contact Details

Unit Coordinator: Campus: Room Number: Email: Phone: Fax: Consultation Time:

Dr Fan Liang Hobart Commerce Building Room 302 [email protected] +61 3 6226 1710 +61 3 6226 2170 11:00 – 12:00 on Mondays and Thursdays. Other times by appointment

Flexible Education Office Coordinator: Ms Latha Jeyaraj Campus: Room Number: Email: Phone: Launceston Building D, Room D126 [email protected] 1800 449 902 (toll free) or 61 3 6324 3186



Contact Details ……………………………………………………………………………………………………………………… Page 2 Unit Description ……………………………………………………………………………………………………………………. Page 4 Intended Learning Outcomes and Generic Graduate Attributes.…………………………………………… Page 5 Learning Expectations and Teaching Strategies Approach …………………….………………………………. Page 6 Learning Resources ……………………………………………………………………………………………………………….. Page 6 Details of Teaching Arrangements ………………………………………………………………………………………… Page 8 Assessment ………………………………………………………………………………………………………………………… Page 9

Submission of Coursework …………………………………………………………………………………………………. Page 12 Academic Misconduct and Plagiarism ………………………………………………………………………………….. Page 13 Study Schedule …………………………………………………………………………………………………………………… Page 16


Unit Description
International business has expanded dramatically over the past three decades and drawn the attention of business executives, government officials and academics. International business refers to a wide range of activities involving business transactions across national borders. Although international business has many similarities with domestic business, there are important differences. At the international level, the globalisation of the world economy and differences between countries present both opportunities and challenges to international businesses. Managers of international businesses need to take account of the complex environment when making strategic decisions and managing ongoing operations. The aim of this unit is to help students gain knowledge of three generic themes of international business, including the environmental context of international business, international business strategies, and operational management of international businesses. Students are also expected to develop skills to critically analyse practical issues related to these themes. As some contents of this unit are based on the concepts and principles of economics and management, students enrolling in this unit are required to have basic knowledge in economics and management. Students will be required to understand not only theoretical knowledge, but also develop skills and capabilities in applying the theoretical knowledge to real business practices. Extensive reading before and after classes is expected of students. Case studies will be incorporated in the teaching to expose students to the challenges facing international businesses and their managers.

Pre-Requisite/Co-Requisite Unit(s)

Enrolment in the Unit
Unless there are exceptional circumstances, students should not enrol in BMA units after the end of week two of semester, as the School of Management cannot guarantee that:   any extra assistance will be provided by the teaching team in respect of work covered in the period prior to enrolment; and penalties will not be applied for late submission of any piece or pieces of assessment that were due during this period.

Enrolment in Tutorials and Workshops
Students will be able to enrol in tutorials electronically through MyLO. Tutorial enrolments will be open until the end of the first week of semester (Friday 20th July 2012). Students who have not enrolled in a tutorial by this time will be allocated a tutorial by the unit coordinator. Variations in tutorial enrolments will not be permitted after this time.


Intended Learning Outcomes and Generic Graduate Attributes
Intended Learning Outcomes
In this unit you will learn: Apply key international business concepts, principles and theories to practical issues Identify global opportunities and challenges faced by businesses In assessing this unit I will be looking at your ability to: Explain key concepts, principles and theories of international business

Assessment Methods
Discussion; entry mode report.

Graduate Attribute Outcomes

The assessments and teaching activities in this unit have been designed to develop the following graduate attributes in students: Knowledge:

Relate key concepts, principles and theories to international business practices

Discussion; entry mode report.

 

Extensive functional knowledge of theories and practices in international business Skills of acquiring and applying knowledge

Understand important international events


Communication skills: Identify global opportunities and challenges by businesses Analyse and evaluate the internal and external conditions of international businesses Make practical recommendations for international businesses Locate, analyse and evaluate information from a variety of sources Report research findings in a structured and formatted way Use texts, figures, tables and graphs in writing
Business environment report.

Writing skills to communicate logical and purposeful discussion using different ways and formats

Make practical recommendations for international businesses

Entry mode report.

Problem-solving skills:  Skills of critical thinking Ability to apply knowledge to practical issues Make practical recommendations for businesses

Business environment report; entry mode report. Business environment report; entry mode report. Business environment report; entry mode report.

 

Demonstrate professional writing skills in the context of international business

Global perspective:   Skills of working with people of diverse cultural backgrounds in a professional context Ability to analyse the effects of the global environment on international business activities

Business environment report; entry mode report.

Social responsibility:  Ability of decision-making under different ethical standards


Learning Expectations and Teaching Strategies/Approach
The University is committed to a high standard of professional conduct in all activities, and holds its commitment and responsibilities to its students as being of paramount importance. Likewise, it holds expectations about the responsibilities students have as they pursue their studies within the special environment the University offers. The University’s Code of Conduct for Teaching and Learning states: Students are expected to participate actively and positively in the teaching/learning environment. They must attend classes when and as required, strive to maintain steady progress within the subject or unit framework, comply with workload expectations, and submit required work on time.

Occupational Health and Safety (OH&S)
The University is committed to providing a safe and secure teaching and learning environment. In addition to specific requirements of this unit you should refer to the University’s policy at:

Learning Resources
Prescribed Text
Fisher, G, Hughes, R, Griffin, R, & Pustay, M 2006, International business: managing in the Asia Pacific, 3rd edn, Pearson Education Australia, NSW. Please note that though the above textbook is recommended the teaching will not be based solely on it. Materials from other sources will also be used in the teaching. Students may also use other similar textbooks.

Recommended Texts
The publications listed below are highly recommended for further reading on the topics covered in the unit: Bartlett, CA, Ghoshal, S, & Birkinshaw, J 2004, Transnational management: text, cases, and readings in cross-border management, 4th edn, Irwin-McGraw Hill, Boston. Browaeys, M-J & Price, R 2008, Understanding cross-cultural management, Prentice Hall-Financial Times, Harlow, England. Buckley, PJ & Casson, M 1976, The future of multinational enterprise, Macmillan, London. Caves, RE 1996, Multinational enterprise and economic analysis, 2nd edn, Cambridge University Press, Cambridge. Cavusgil, ST, Knight, G, Riesenberger, JR, Rammal, HG, & Freeman, S 2012, International business: the new realities, Australian edn, Pearson, NSW.


Dowling, PJ, Liesch, P, Gray, SJ & Hill, CWL 2009, International business: Asia-Pacific edition, McGraw Hill, Sydney. Dunning, JH 1993, Multinational enterprise and the global economy, Addison-Wesley, Reading, MA. Hanson, D, Dowling, PJ, Hitt, MA, Ireland, RD & Hoskisson, RE 2008, Strategic management: competitiveness and globalisation, 3rd edn, Thomson Learning, Victoria. Hill, CWL 2013, International business: competing in the global marketplace, 9th edn, McGraw-Hill, New York. Hill, CWL Cronk, T & Wickramasekera, R 2011, Global business today: Asia-Pacific edition, 2nd edn, McGraw-Hill Australia. Hymer, S 1976, The international operations of national firms: a study of direct foreign investment, MIT Press, Cambridge. Dowling, P, Festing, M & Engle, AD 2008, International human resource management: managing people in a multicultural context, 5th edn, Thomson, South Melbourne. Peng, MW 2011, Global business, 2nd edn, South-Western Cengage Learning, Mason, USA. Porter, ME 1990, The competitive advantage of nations, Free Press, New York. Rugman, AM & Brewer TL 2001, Oxford handbook of international business, Oxford University Press, Oxford. Wild, J & Wild, KL 2012, International business: the challenges of globalisation, Pearson, Boston.

Journals and Periodicals
Australian Financial Review Australian, The Business Review Weekly Economist, The Far Eastern Economic Review International Business Review International Journal of Human Resource Management Journal of Comparative International Management Journal of International Business Studies Journal of International Marketing Journal of World Business Management International Review Multinational Business Review Thunderbird International Business

Useful Websites
Academy of International Business ( Australian Bureau of Statistics ( The Australian Department of Foreign Affairs & Trade ( Australia-New Zealand International Business Academy ( Asian Development Bank ( APEC (Asia-Pacific Economic Cooperation) ( AUSTRADE (Australian Trade Commission) ( 7

ASEAN (The Association of Southeast Asian Nations) ( European Union ( IMF (International Monetary Fund) ( OECD (Organisation for Economic Cooperation and Development) ( UNCTD (United Nations Conference on Trade and Development) ( World Bank ( World Factbook (CIA) ( WTO (World Trade Organisation) (

My Learning Online (MyLO)
MyLO software has been incorporated into the delivery of this unit to enhance the learning experience by providing access to up to date course materials and by allowing for online discussion through this web based environment. To access MyLO from your own computer you will need the appropriate software, and hardware to run that software. See Learning Online at for computer software you will need. Note: Older computers may not have the hardware to run some of the required software applications. Contact your local IT support person or the Service Desk on 6226 1818 if you experience difficulties. The School of Management has prepared a MyLO Information Sheet which includes access guidelines and contact information. It is available to download as a word document from the School of Management website at Privacy Policy and Notice The School of Management takes the utmost care to protect the privacy and security of your personal information and to ensure its accuracy. If you have any concerns about your privacy in MyLO please contact the coordinator of this unit or view the University of Tasmania MyLO Privacy Policy Statement available from the university website at

Details of Teaching Arrangements
Teaching Arrangement
The teaching and learning activities of this unit are arranged into seven modules. Each of the modules includes the following tasks that students are required to complete:     Reading materials (textbook chapters and articles) Lectures Videos Discussion and activities

Students may enrol in this unit in either face-to-face or distance mode. Students enrol in the face-toface mode are required to attend the classes held in seven weekends while distance students need to complete similar tasks through MyLO. Assessment tasks will be arranged separately through MyLO for distance students and in class for face-to-face students, and no alternative assessment will


be arranged for students across the two modes. Students are therefore required to decide the mode suitable for their time availability before enrolling in this unit. Students need to ensure they have completed all the required tasks and achieved the learning outcomes for each module before they proceed to the next one. Past experience indicates that the time students spend on their study is positively correlated with their performance and results. Students must ensure they are able to allocate sufficient amount of time before enrolling in this unit.

Communication, Consultation and Appointments
Important information regarding the teaching and learning activities will be communicated to students in both enrolment modes through the “Important announcements” facility of MyLO. Students are required to check MyLO on a regular basis to get access to the latest information about this unit. Students who need help may contact the lecturer/tutor through e-mail, MyLO, or telephone. Students may also seek face-to-face consultation in the available times of the lecturer/tutor. If you email the lecturer/tutor, please make sure you specify the unit code and name, and your enrolment mode if your questions are related to the administration of this unit. This would help avoid possible confusion or delay in communication.

Assessment Schedule
In order to pass this unit you must achieve an overall mark of at least 50 per cent of the total available marks. Details of each assessment item are outlined below. Assessment Item 1. Discussion Participation Value 20 Due Date No more than two weeks later than the scheduled date of each module for distance students; In class for face-to-face students Monday, 8 April at 2:00 pm Monday, 3 June at 2:00 pm Length No specified

2. Business environment Report 3. Entry Mode Report (End-of-semester Assessment) Total marks

30 50 100

2,500 words* 3,500 words*

* Word Limit: The word count includes such items as headings, in-text references, quotes and executive summaries. It does not include the reference list at the end of the assignment.

Assessment Item 1 – Discussion Participation
Task Description: Discussion questions and other activities in relation to each module are set for students. Participation may include, but not limited to, attending the discussion, posing reflective questions, and answering questions. There are no particular requirements for the format and length of the discussion, but students are expected to regularly participate and demonstrate an active 9

approach to the discussion. The discussion will be held through MyLO posting for distance students and in class for face-to-face students. Students are required to attend either the MyLO discussion or the class discussion but not both, depending on their enrolled modes. Assessment Criteria: • HD (80%‐100%) – Well engaged and prepared • DN (70%‐79%) – Mostly engaged and prepared • CR (60%‐69%) – Reasonably engaged and prepared • PP (50%‐59%) – Partly engaged and prepared • NN (0%‐49%) – Some engagement and preparation Not specified No more than two weeks later than the scheduled date of each module for distance students; in class for face-to-face students 20 marks

Task Length: Due Date:


Assessment Item 2 – Business Environment Report
Task Description: A major challenge facing a company doing international business overseas is caused by differences in economic development, economic systems, political systems, cultural traditions and ethical standards between the home and host countries. How well the company is able to cope with the challenge is critical to the success of its international business activities. This assignment requires you to identify and research a company which is undertaking international business in a foreign country and facing challenges caused by the difference in one of the abovementioned areas. You may choose any companies doing international business in any foreign countries. The data for your research can be obtained from your first‐hand experience, second‐hand resources, or both, and you are expected to read a broad range of materials when looking for a suitable topic. The decision of the topic will be considered to be an important part in the assessment. You are required to present your research in report format to address the following questions:      What was the particular challenge facing the company? What has been done by the company to cope with the challenge? How good or bad was the company in coping with the challenge? What could the company do to improve its practices in coping with the challenge? What could we learn from this case?

In addition to common requirements for academic writing, the report should include the following elements:


    Assessment Criteria: Task Length: Due Date: Value:

An executive summary of about half a page long prepared on a separate page A title, headings and page numbers About ten (10) in‐text citations and end‐references using Harvard referencing style See Page 16 2,500 words including the executive summary Monday, 8 April at 2:00 pm 30 marks

Assessment Item 3 – Entry Mode Report (End-of-semester Assessment)
Task Description: At the end of the semester, you are required to submit a report on entry mode selection as the end-of‐semester assessment of this unit. You are encouraged to start the work as early as practical to ensure the quality of the report. The selection of entry modes is critical to foreign expansion of companies. Suppose you were commissioned by a company to prepare a business report to recommend an entry mode for its international expansion. You are required to identify a company which has no current operations in a particular foreign country of your choice. Prepare a business report to recommend a feasible entry mode for the company for that particular foreign country. You are required to carefully assess the competitive advantages and weaknesses of the company and the business environment of the foreign country by referring to publicly available data. Your recommendations should be feasible and logically justified by the conditions faced to the company. Note that your report is assumed to inform the decision‐making of the executives of the company. In addition to common requirements for academic writing, this assignment should be in a report format and the following features should be included:      Assessment Criteria: Task Length: Due Date: Value: An executive summary on a separate page A table of contents, a title, headings and page numbers A recommendation section in addition to the conclusion Cited sources and data must be referenced properly using Harvard Referencing Style

See Page 16 3,500 words including the executive summary Monday, 3 June at 2:00 pm 50 marks


Special Consideration and Student Difficulties
Except in special circumstances and on the recommendation of the unit coordinator or the Head of School, a student who fails will not be granted a supplementary examination. If a student is experiencing difficulties with their studies or assignments, have personal or life planning issues, disability or illness which may affect their course of study, they are advised to raise these with their lecturer in the first instance. Should a student require assistance in accessing the Library, visit their website for more information at Students who have completed their examinations and who feel that they have been disadvantaged due to illness or other circumstances affecting their study, may fill out a form to request that their lecturer takes this into consideration when marking the examination. Forms should be submitted directly to the relevant school, accompanied by appropriate supporting documentation, as soon as possible after the completion of the examination. Granting of special consideration is at the discretion of the lecturer and school. The relevant form can be found at the following website:

Submission of Coursework
Lodging Coursework
All Coursework must have the School of Management Assignment Cover Sheet, which is available as a blank template from the School of Management website at All assignments must include the tutor’s name on the assignment Cover Sheets when they are submitted. If this is not done the assignment will not be accepted and therefore will not be marked. Please remember that you are responsible for lodging your Coursework on or before the due date. We suggest you keep a copy. Even in the most ‘perfect’ of systems, items sometimes go astray. Assignments must be submitted electronically through the relevant assignment drop box in MyLO. All coursework must be handed in by 2.00pm on the due date.

Requests for Extensions
Written Coursework: Extensions will only be granted on medical or compassionate grounds and will not be granted because of work or other commitments. Requests for extensions should be made in writing to the unit coordinator prior to the due date. Medical certificates or other evidence must be attached and must contain information which justifies the extension sought. Late assignments which have not been granted an extension will, at the lecturer’s discretion, be penalised by deducting ten per cent of total marks for each full day overdue. Assignments submitted more than five days late will normally not be accepted by the unit coordinator.


Faculty of Business Late Assessment Policy
A full copy of the Faculty of Business late assessment policy is available from the Faculty homepage at

Academic Referencing and Style Guide
Before starting their assignments, students are advised to familiarise themselves with the following electronic resources. The first is the School of Management Guide to Writing Assignment, which can be accessed from the following site - : The guide provides students with useful information about the structure and style of assignments in the School of Management. The second is the Harvard Referencing System Style Guide, which can be accessed from the UTAS library ( The Harvard Referencing System will be used in all School of Management units, and students are expected to use this system in their assignments.

Academic Misconduct and Plagiarism
Academic misconduct includes cheating, plagiarism, allowing another student to copy work for an assignment or an examination, and any other conduct by which a student: (a) seeks to gain, for themselves or for any other person, any academic advantage or advancement to which they or that other person are not entitled; or (b) improperly disadvantages any other student. Students engaging in any form of academic misconduct may be dealt with under the Ordinance of Student Discipline. This can include imposition of penalties that range from a deduction/cancellation of marks to exclusion from a unit or the University. Details of penalties that can be imposed are available in the Ordinance of Student Discipline – Part 3 Academic Misconduct, see Plagiarism is a form of cheating. It is taking and using someone else’s thoughts, writings or inventions and representing them as your own, for example:  using an author’s words without putting them in quotation marks and citing the source;  using an author’s ideas without proper acknowledgment and citation; or  copying another student’s work. If you have any doubts about how to refer to the work of others in your assignments, please consult your lecturer or tutor for relevant referencing guidelines, and the academic integrity resources on the web at The intentional copying of someone else’s work as one’s own is a serious offence punishable by penalties that may range from a fine or deduction/cancellation of marks and, in the most serious of cases, to exclusion from a unit, a course or the University. The University and any persons authorised by the University may submit your assessable works to a plagiarism checking service, to obtain a report on possible instances of plagiarism. Assessable works may also be included in a reference database. It is a condition of this arrangement that the original author’s permission is required before a work within the database can be viewed.


For further information on this statement and general referencing guidelines, see or follow the link under ‘Policy, Procedures and Feedback’ on the Current Students homepage.


Marking Criteria and Rubrics for Assessment Items 2 & 3 – Reports
Criteria Ability to write in a professional context; present information in a variety of ways (20%) HD (100%-80%) No or few errors in language; focused and purposeful discussion; complete structure; appropriate format; presented information in a variety of ways. Addressed a complete set of key issues; insightful, plausible and evidenced arguments. Applied relevant principles or theories to all issues. Conclusion and recommendations were feasible and logically drawn from prior discussion. Acknowledged all sources; complied with HCS. DN (70%-79%) Few errors in language; mostly focused discussion; complete structure; mostly appropriate format; presented information in a variety of ways. Addressed most key issues; mostly insightful, plausible and evidenced arguments. Applied relevant principles or theories to most issues. Conclusion and recommendations were mostly feasible and logically drawn from prior discussion. Acknowledged most sources; complied with HCS. CR (60%-69%) Some errors in language; reasonably focused discussion; complete structure; reasonably appropriate format; presented information in more than one way. Addressed many key issues; mostly insightful and evidenced arguments. Applied relevant principles or theories to some issues. Conclusion and recommendations were logically drawn from prior discussion. Reasonably acknowledged sources; mostly complied with HCS. PP (50%-59%) Mostly understandable but with errors in language; clear discussion; complete structure; partly appropriate format; presented information in more than one way. Addressed some key issues; mostly evidenced arguments. Applied mostly relevant principles or theories to some issues. Conclusion and recommendations were mostly consistent with prior discussion. Acknowledged more than half of sources; mostly complied with HCS. NN (0%-49%) Partly understandable; some clear discussion; most components included; partly structured; some formatting; presented information in limited ways. Addressed limited key issues; some evidenced arguments. Applied some relevant principles or theories to some issues. Conclusion and recommendations were partly consistent with prior discussion. Acknowledged limited sources; partly complied with HCS.

Ability to identify, analyse and evaluate information to make arguments (20%) Ability to apply principles or theories to the issues (20%) Ability to draw conclusion and make recommendations based on prior discussion (20%) Ability to acknowledge sources and comply with Harvard citation style (20%)


Study Schedule
Week Start of Week 25 February 4 March 11 March 18 March 25 March 3 International trade and investment theories Ch. 2 2 International business environment Chs. 5, 6, 7, 8 & 11 Module Topic Text Chapter Ch. 1 Due Dates

1 2 3 4 5


Globalisation and international business

Easter Break: Thursday, 28 March – Wednesday, 3 April 2013 inclusive Week 5 Thursday, 4 (cont’d) April 6 8 April Classes resume 4 International trade and investment policies

Chs. 4 & 9

Business environment report due on Monday, 8 April at 2:00 pm

7 8 9 10 11 12 13

15 April 22 April 29 April 6 May 13 May 20 May 27 May 7 Foreign exchange and international monetary system Ch. 3 6 International entry strategies Ch. 11 5 International strategic and organisational management Chs. 10 & 12

End-of-semester assessment (entry mode report) due on Monday, 3 June at 2:00 pm


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