I hereby delare that the project entitled (brand equity) is an authentic record of my own work carried out as requirement for degree of management at PMN college (rajpura) under the guidance of lecturer geetika tulani.
I am highly indebted to my esteemed learned seminar teacher for her rich knowledge and experience, invaluable guidance constant supervision and construcive suggestion, which she had been patienly imparting to me and without whose help the completion of the present work would not have been possible. Name of the student -kiran Roll no. 805
Certified that Ms. Kiran of B.Com professional from P.M.N college, Rajpura, has completed her project under my guidance and supervision to fulfil the requirements for the guidelines issued by me. Ms. Geetika Tulani Lecturer of seminar signature
SR.NO 1 2 3 4 5 6 7 8 9 10
CONTENTS MEANING OF BRAND EQUITY PURPOSE CONSTRUCTION DIFF BETWEEN POSITIVE AND NEGATIVE BRAND EQUITY METHODOLOGIES BRAND LANGUAGE ARES AND AUTHORITIES THAT OFFFER BRAND LANGUAGE BRAND IMAGE BRAND ATTRIBUTES BRAND POSITION INING REFERS TO TARGET CONSUMERS