Buisness in and Around VIT

REPORT ON BUISNESS IN AND
AROUND VIT UNIVERSITY

Project submitted for the partial fulfilment of the course
ENG 101(PBL), slot A1 year 2013
Submitted by:
Nagarjun B.R (13BEC0073)
Akash Gupta (13BCE0726)
Snehal. A (13MSE0208)

CERTIFICATE OF AUTHENTICITY
We, the following mentioned members of ENG 101(PBL)
slot A1 year 2013 certify that the information and the
data presented here have been cited in proper places
and have acknowledged the sources, what we have
taken into account. Hence we take full responsibility for
the material presented here.

Nagarjun.B.R (13BEC0073)
Akash Gupta (13BCE0726)
Snehal. A (13MSE0208)

ACKNOWLEDGEMENT
We are very thankful to our respectable English professor
Mr Sandip Sarkar for sustained encouragement and
support without which this project would not have seen
the light of the day. Sandip Sir provided us with constant
guidance and helped us to solve many of our difficulties.
We also particularly would like to thank all the
respondents to the survey conducted for study, for their
patience and co-operation with us.
We are also thankful to our family and friends for their
support and motivation during the course of the project.

INDEX

I.
II.
III.
IV.
V.

Abstract……………...........................01
Introduction……………………………..02
Methodology…………………………….03
Results……………………………………05
Discussion
& future direction………………………11
VI. Conclusion……………………………….15

REPORT ON BUSINESS IN AND AROUND
VIT UNIVERSITY
ABSTRACT

Every academic institution has a vast domain of business
attached to it which is solely dependent on the institution itself.
The basis of this project is to get a detailed study upon the
various business activities taking place in and around the VIT
University and the factors influencing their business and their
effect on the daily life of the students & members of the
University. The survey was conducted for about one and a half
week during the month of August, 2013. The data was collected
through personal interviews and websites. As per the data
collected the details of quality of services provided along with
the response it received from the correspondents has been
discussed. Along with that the scope of employment in each
businesses and their income per day is revealed and a good
amount of discussion has been made regarding the socioeconomical-conditions of these businesses.

KEYWORDS: Businesses, effects on students, influencing
factors, employment, income.

INTRODUCTION
VIT University commonly known as Vellore Institute of
Technology is located in Vellore, in Tamil Nadu. VIT has
consolidated its disciplines in nine schools of study and is
frequently ranked as one of the top technological
research universities in India.
VIT provides many facilities and amenities for students in
the hostels and even day scholars who stay in nearby
localities. The university provides its students with
canteen & mess facilities, stationary & cyber café, ATM,
restaurants, laundry, multi-purpose shopping mall, etc.
But the facilities are not limited to the ones provided by
VIT inside the campus. The small scale and large scale
business establishments in and around the university are
not only helpful for the students but the establishments
are facilitated by the university thereby increasing their
daily business and profit levels, many people are being
employed in these shops or establishments therefore
providing them with a source of income for their
livelihood. These establishments provide a comfortable
environment to prosper. Hence we will be discussing
about the mutual relationship between the university and
the businesses taking place in and around it.

METHODOLOGY
This section presents the comprehensive view of the
methodology adopted for the present investigation undertaken
to know the types of business, the factors influencing their daily
incomes, customer reviews of the facilities provided, purchase or
usage patterns, etc.

 Description of study area
VIT Vellore campus located in a town called Katpadi (Vellore
district), it is 130km west of Chennai and 180km east of
Bangalore. The nearest airport is located in Chennai.
Vellore is famous for its forts, temples, the CMC college and
hospital, and for VIT university. The surroundings of the
university which is vastly populated with shops, commercial
establishments, restaurants and some miscellaneous
shopping places and other minor business activities will be
our core topic of surveying.

 Collection of Data
To evaluate the objectives of the study, the data was
collected from primary as well as secondary sources.
To study the usage of the business in and around the
university random sampling technique was adopted.

 Primary data

The data required for the study was collected from
selected respondents by personal interview method

using well-structured schedule. Information on the
following aspects were collected
 General information about the respondents business,
social and economical conditions regarding their
business, their incomes.
 Information regarding the usage patterns of these
facilities by the university people and students.
 Satisfaction level of the respondents present condition
and the fluctuations in their daily business.
 The total number of employments provided by them and
if it is a commercial or miscellaneous shop the types of
goods they sell, etc.

 Secondary data

The secondary data about the location and other details about
the study area were collected from the university website. The
survey was undertaken during the month of September, 2013.

RESULTS
The results of the study are presented under following headings.






Details about the type of business and services offered.
Employment details and the daily income.
Social and economical issues regarding the business.
Respondents reviews about the services.
Factors influencing in the fluctuation in the business.

 Details of type of business and services offered.
The business taking place inside and around VIT university
can be broadly classified into many types. As per the data
collected business establishments and activities are as
follows.
 The food which is essential on daily basis is provided
through canteens, food courts, restaurants, small
stalls in and around the college. Some examples
include the university canteen, the food courts in two
academic blocks of SJT and TT. The nescafé stalls all
around the campus, some restaurants outside the
university include- Taj pandhi biryani, Crisp n Cream,
Big chick, Punjabi daba, café coffeeday , dawn bakery,
etc.
 The transportation facility provided to travel inside
and outside the university also is a big business. Some
transport means adopted in the college are autorickshaws, shuttle cabs which were introduced in the
college recently during the month of August, 2013.

 Stationary and Xerox shops, shops with colour
printouts and cyber café proves to very useful in an
academic institution. Some stores such as Balagi book
stores, Master Xerox, some small Xerox shops in each
academic buildings.
 Commercial shops selling electronic and digital
products such as the Samsung smart phones store
outside the university. Even electronic gadgets repair
shops are also available.
 Garments showrooms such as the VIT sovenier shop,
Boy’s fashion fit, Derby showrooms etc. are available
 The branches of banks inside and outside the campus
such as The City Union Bank(CUB) and The Indian
Bank. Many ATM’s are situated all around the college
campus.
 The beauty salon’s such as Bright and White, Naturals,
Eagle’s unisex salon. Many fancy item stores like the
Ellora’s etc.
 Some miscellaneous shops or multipurpose shopping
destination such the All-mart of VIT which sells all
commercial products, domestic goods, cosmetics,
food, utilities, etc.

 Employment details and daily income

When it comes to the employment of people in the various
business activities and the daily income they get from them is as
follows, from the data obtained during the survey.
1. For transportation purposes inside the campus autorickshaws and cabs are used. Even for outside
transportation auto-rickshaws are used, there are around 2-

3 shuttle cabs and around 20-25 auto-rickshaws functioning.
As per the survey the average daily income of an auto
driver is around Rs800-900.
2. Food
TT food court has three fast-food centres and an airconditioned room with tables and chairs to sit and dine. It
employs 7-8 cooks, 4 members to maintain the billing
section and 9-10 members for maintenance purpose. We
can get all kinds of food like Chinese, North Indian, South
Indian food and all kinds of beverages and juices & bakery
items. It makes an income of about Rs10000-12000 per day.
SJT canteen has about 9-10 members employed and its
income per day is around Rs9000-10000.
The VIT canteen near the gate 4 has employed around 14
members and makes an income of Rs9000 per day.
The campus has many Nescafé joints which sell snacks and
beverages like variety of coffee and tea. Their average
income per day is around Rs1500-2000. Throughout the
university there are 4 Nescafé joints present.
The Punjabi daba and the Taj pandhi biryani outside VIT
campus has employed around 6-7 members and earns an
income of Rs5000-6000 per day.
Café coffee day and Nest Restrow are fast-food destinations
and have employed around 5-6 members and their income
is around Rs2500 and Rs1900 per day respectively.
3. Many other business for the personal maintenance of the
students also are present such as.
The Eagles unisex salon has 4 members employed and
earns an income of Rs900 per day.

The Bright and White salon located outside the campus is
well maintained and has 5-6 members employed and its per
day income is around Rs2000.
The power laundry situated inside the VIT men’s hostel area
proves to be very useful for the students to give their cloths
for washing periodically. It has about 6 employees and earns
as much as Rs2500 per day.
The Dolphins laundry outside the campus which was
recently started has only 3 members and their income per
day is Rs1500.
There are also many small cell-phone recharge shops, which
makes up to Rs1500 per day.
4. The various stationary and Xerox shops, the miscellaneous
shopping places such as.
The Balaji books and stationary shop adjacent to the
Technology Tower (TT) has many collections of study
materials and basic stationary materials required for the
students, it also sells magazines and some basic electronic
gadgets. There about 5 employees and they get Rs50006000 as per day income.
The Master Xerox outside the VIT campus has the
photocopy of all the study materials and text-books required
by the students, and are sold in a reasonable price. Only
two of them own the shop and an amount of Rs1500-2000 is
earned per day.
There many other bookstores which sell the second hand
books and study materials outside VIT.
5. Shopping complex and garments

All-mart outside VIT is one of the miscellaneous store where
all the products like households, sanitary, cosmetics, basic
utilities, fruits & vegetables, snacks & eatables are sold
under this one roof. There are about 14-16 members
working in All-mart and an income of Rs12000-15000 is
earned by them per day.
The VIT Sovenier shop sells clothing’s, momentums, gym
suits etc. It makes an income of Rs2500 per day and only 3
members are employed in it.
The ENZO located inside the VIT men’s hostel area and is an
all in one store in which products like snacks, stationaries,
healthcare products, cosmetics, beverages, etc. It makes an
income of Rs5000-6000 per day and around 5 men are
employed in it.
6. Banks and ATM’s
The Banks present in VIT are “The Indian Bank” and “The
City Union Bank”. The ATM’s of these banks are present all
around the campus and in front of every academic block.
Around 9 members are employed in each Banks.



RESPONDENTS REVIEW ABOUT THE SERVICES
When the users of the services such as students, faculties
and other university member were asked about their
opinion on the various facilities provided by the business
activities, we get a positive feedback on the reasonable
prices, the quality and the quantity, the benefits etc.
When asked about the food as per data collected- the dayscholars and faculty members consume food in and outside
the college on daily basis, usually the hostellers eat their
food in the respective messes but occasionally eat food in

canteens and restaurants such as during the weekends and
during any no-instruction days.
Usually the hostellers always preferred to give their clothes
to the laundry rather than washing it themselves due to
their lack of time. The clothes given in laundry is delivered
fast and is washed properly as per their needs.
All the stationary required for the technical study is
available in the shops hence meets the student’s needs

 FACTORS INFLUENCING FLUCTUATION IN THE

BUSINESS
The business activities are always not stable in and around
the university due to many factors like:
During the weekends the business is more than usual as
they get a weekend break and would like to go out and eat.
The business hits a high during the season of counselling
and admissions every year during the months of April-May.
There are many events held in VIT like The Gravitas and
Rivera which increases their business
During the winter and summer break the business almost
declines to very low.
The business gets less even during the examinations.
When there is a break of more than 3 days most of the
students living close-by leave to their hometowns and the
business here at VIT decreases.

DISCUSSION AND FUTURE
DIRECTION
The results of the investigation presented in the previous
section are being discussed in this portion.

As per the data collected and the results obtained we can
discuss them in the following headings.
 The reason behind these business activities.
 The factors influencing the fluctuation in business.
 Employment and income details.



THE
REASON
ACTIVITIES

BEHIND

THESE

BUSINESS

VIT University has a campus which covers a vast area of
about 350+ acres and the time and energy to reach
different academic buildings in the university is high, this
situation has promoted to the growth in the transportation
business like the auto-rickshaws and most recently the
shuttle cabs. Even though the college bus facility is
provided, it sometimes becomes very crowded and hence
promoting students to use other alternatives for
transportation. This business provides employment to many
uneducated lower middle class people and serves as their
only means of survival.
Even though the VIT hostels provide the hostellers with
mess food they usually tend eat outside due to many
reasons or due to disliking of mess foods. As per the results
it is clear that the day-scholars and other university workers
eat in canteens, restaurants etc. The students in VIT are
from different backgrounds hence they do not adjusted and
they also get bored of it. Hence the students use the
canteens and the food court available inside the campus
.When it comes to the diners and food outlets outside there
are plenty of options available as per ones budget and
needs. The major outlets are Toms Diner, Chicken,

BigChicks, BihariDhaba, Apna Bhaba, MCawys, Flo, Limyra
and many more.
The requirements of students while studying like the books,
stationaries, other technical stuff, electronic gadgets etc.
are supplied by many book and stationary stores in and
around VIT like the Balaji stores. Balaji store supplies all the
manuals and records specially made for VIT curriculum.
They gives attractive discounts to the students on purchase
of books and notebooks.
Two branches of ALL MART both inside and outside provide
almost everything that a student can demand for a
comfortable life in hostel. These stores also cater to the
staff and their families too


FACTORS
BUSINESS

INFLUENCING

FLUCTUATION

IN

As from the data collected and as mentioned in the above
section it is clear that the business activities taking place is
always not profitable and stable.
During every weekends break the hostellers some of them
go to their hometowns and most of them staying use the
various facilities during the weekend and holidays thereby
increasing the business, but when there is a break of more
than 3-4 days majority of them leave VIT to their
hometowns hence affecting the business here.
Every year almost 6000 new students join VIT after writing
the VITEEE exams, they get selected and come for
counselling and for admission procedures, hence increases
the business to a tremendous level in all means.
The business usually hits a low during the period of
examination as most of them spend time studying in their
rooms and would not go out for anything, even during the
winter and summer vacations more than 80% of the

students will not be in the campus, hence affecting all
business activities badly.
The time when VIT conducts big events such as the Gravitas
and the Rivera, many people from outside the college come
from various places and would use many facilities such as
the transportation, food, acomidation, and would buy basic
utilities.
Hence from the above discussion it is clear that te routine of
the students and the university greatly affects the business
activities.


EMPLOYMENT AND INCOME DETAILS
From the previous section it is clear that due these business
activities in and around the campus many people are
benefitted and depend only on the college for their
livelihood. There are more number of people employed in
canteens and restaurants, secondly in the miscellaneous
shops like The All-Mart and the ENZO etc.
Even the daily income is high in the business involving food
and basic items such as stationaries and books. Xerox earn
more due to the various assignments given to the students.

 FUTURE DIRECTION
From the study till now it can be easily realised that the
business in and around VIT University is only increasing in
number as the students in the university increase every
year. To meet with the demands of the students and to earn
more profit existing establishments will expand and new
outlets will increase in number. Though it provides with
more employment to the lower middle class people, the
business may come to saturation and competition between
them will increase. Hence these factors may lead to heavy

competition and decline in many business. Only the fittest
could survive such situations.

CONCLUSION
The business establishments that prospering due to inflow
of customers originating from VIT cater to people of all class
and diverse cultures. These outlets provide every major and
minor items and products that a student would require in an

academic institution. Therefore every need of student is
taken care of without any difficulty . All this helps the
students to get a more comfortable environment for
academics. It is more than a give and take relationship, it is
a mutual relationship in which both sides are benefitted.
Students are provided a comfortable environment and these
establishments do healthy business. In the coming years
the businesses which are flourishing due to VIT will grow
with steady pace catering to the members of this institution.
Such is the case that these outlets have now become an
integral part of life at VIT.