Is a compelling dimension of the global business environment, creating demands, on international managers to take a positive position on issues of :
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Social responsibility and ethical behavior. Economic development in host countries. Ecological protection around the world.
Poverty and lack of equal opportunity around the world. The environment Consumer concern Employee safety and welfare
INTRODUCTION
Managers are usually quite concerned about these issues namely : • public • interest group • legal and governmental concern • media coverage
MNC’s are always concerned about the decision taken by them which are effecting the activities of the other countries.
Domestic firms are always in a dilemma between two extremes.
To make profit
Social Need and Solving them
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Ethics
Social responsibility Values priority
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Pro-active
Organization accepts responsibilty beyond its legal requirement and attempts to establish a positive association within the environment. Re-active
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Ethical Responsibility : Being ethical in doing what is right and fair. Legal Responsibility : Obeying the law. Economic responsibility : Be profitable.