Business Ideas
Content
Idea # 1 Industry:Health Care Equipment & Services
Company Name:Health Care Service Center
Description:Our Health Care Service Center will provide our customers a well built gym and a complete nutrition program plan.
Segmentation:Demographics • • • • • Age - 15- 45 Gender - Both Family size – 1 to 4 and 5+ Income – 15,000 – 35,000 or more Occupation – Any
Geographic • • • • • Country - Pakistan Region – Defense & other elite areas of Lahore Density – Urban City - Lahore City size – 80,000 – 100,000
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Psychographic • • • Social class – Working Class, upper middle class, upper class Lifestyle – Health Conscious and Well Established Personality – Health Conscious
Behavioral • • • Occasions - Regular Benefits – Complete Health Care at one point User status – Regular user, First time, ex-user
Idea # 2 Industry:Electricity
Company Name:Empower Your Life
Product Name:Mechanical Energy Transformer (MET)
Description:Our Mechanical Energy Transformer will fulfill the energy needs of our customers at a smaller scale. i.e.:- Cell Phone Charger (All you need is to rotate the lever and our product will transform your mechanical energy into electrical energy that will charge your cell phone or other electrical devices that require low voltages)
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Segmentation:Demographics • • • • • Age - Any Gender - Both Family size – 1 to 4 and 5+ Income – 15,000 – 35,000 or more Occupation – Any
Geographic • • • • Country - Pakistan Density – Urban City – Lahore, Karachi, Islamabad, & Others City size – 80,000 – 100,000 or more
Psychographic • • Social class – Working Class, upper middle class, upper class Lifestyle – Strivers
Behavioral • • • Occasions – Regular or Occasional Benefits – Ease of work, can use on the go, Free of bill cost, etc User status – Regular user, First time user
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Idea # 3 Industry:Support Service
Company Name:Here to help you (H2U)
Description:Our Service will provide Electricians, Carpenter, Plumbers to our customers and it will be just one call away from them. Service will be provided 24/7. We will assure that there will be Quality Work on Time.
Segmentation:Demographics • • • • • Age - 19-50 Gender - Both Family size – 1 to 4 and 5+ Income – 15,000 – 35,000 or more Occupation – Any
Geographic • • • • • Country - Pakistan Region – DHA, Township, PCHS & Others Density – Urban City - Lahore City size – 80,000 – 90,000
Psychographic
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• • •
Social class – Working Class, upper middle class, upper class Lifestyle – Strivers and Well Established Personality – Quality conscious
Behavioral • • • Occasions - Regular Benefits – Ease of work, Quality work, Time saving User status – Regular user, First time, ex-user
Idea # 4 Industry:Food Producers
Company Name:Drink at large
Product Name:Charge-up
Description:Our product will provide instant energy to our customer which is necessary for almost every in now a days. Everyone who is working either at any work place needs our product.
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Segmentation:Demographics • • • • • Age - 18- 45 Gender - Both Family size – 1 to 4 and 5+ Income – 9,000 – 35,000 or more Occupation – Any
Geographic • • • • Country - Pakistan Density – Urban City - Lahore City size – 80,000 – 100,000
Psychographic • • Social class – Youth belonging to (Working Class, upper middle class, upper class) Personality – Fun lovers
Behavioral • • Occasions – Occasional Benefits – Instant Energy
User status – Regular user, First time, ex-user
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Idea # 5 Industry:Automobiles & Parts
Company Name:AOA Motors
Description:We will sell cars spare parts to Transport & delivery service Companies (an agreement of providing motor parts cheaper than market rate) and local sellers. We will also be service will also be provided to those who are trapped in midway and need their car to be fixed so that they can move on.
Segmentation:Demographics • • • Gender - Both Income – 15,000 – 55,000 or more Occupation – Any
Geographic • • • • • Country - Pakistan Region – Any (Inside Lahore) Density – Urban City - Lahore City size – 80,000 – 100,000
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Psychographic • • Social class – Working Class, upper middle class, upper class Personality – Time Savers
Behavioral • • Occasions - Occasional Benefits – Ease of work & Time saving
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Company Name:Health Care Service Center
Description:Our Health Care Service Center will provide our customers a well built gym and a complete nutrition program plan.
Segmentation:Demographics • • • • • Age - 15- 45 Gender - Both Family size – 1 to 4 and 5+ Income – 15,000 – 35,000 or more Occupation – Any
Geographic • • • • • Country - Pakistan Region – Defense & other elite areas of Lahore Density – Urban City - Lahore City size – 80,000 – 100,000
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Psychographic • • • Social class – Working Class, upper middle class, upper class Lifestyle – Health Conscious and Well Established Personality – Health Conscious
Behavioral • • • Occasions - Regular Benefits – Complete Health Care at one point User status – Regular user, First time, ex-user
Idea # 2 Industry:Electricity
Company Name:Empower Your Life
Product Name:Mechanical Energy Transformer (MET)
Description:Our Mechanical Energy Transformer will fulfill the energy needs of our customers at a smaller scale. i.e.:- Cell Phone Charger (All you need is to rotate the lever and our product will transform your mechanical energy into electrical energy that will charge your cell phone or other electrical devices that require low voltages)
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Segmentation:Demographics • • • • • Age - Any Gender - Both Family size – 1 to 4 and 5+ Income – 15,000 – 35,000 or more Occupation – Any
Geographic • • • • Country - Pakistan Density – Urban City – Lahore, Karachi, Islamabad, & Others City size – 80,000 – 100,000 or more
Psychographic • • Social class – Working Class, upper middle class, upper class Lifestyle – Strivers
Behavioral • • • Occasions – Regular or Occasional Benefits – Ease of work, can use on the go, Free of bill cost, etc User status – Regular user, First time user
3
Idea # 3 Industry:Support Service
Company Name:Here to help you (H2U)
Description:Our Service will provide Electricians, Carpenter, Plumbers to our customers and it will be just one call away from them. Service will be provided 24/7. We will assure that there will be Quality Work on Time.
Segmentation:Demographics • • • • • Age - 19-50 Gender - Both Family size – 1 to 4 and 5+ Income – 15,000 – 35,000 or more Occupation – Any
Geographic • • • • • Country - Pakistan Region – DHA, Township, PCHS & Others Density – Urban City - Lahore City size – 80,000 – 90,000
Psychographic
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• • •
Social class – Working Class, upper middle class, upper class Lifestyle – Strivers and Well Established Personality – Quality conscious
Behavioral • • • Occasions - Regular Benefits – Ease of work, Quality work, Time saving User status – Regular user, First time, ex-user
Idea # 4 Industry:Food Producers
Company Name:Drink at large
Product Name:Charge-up
Description:Our product will provide instant energy to our customer which is necessary for almost every in now a days. Everyone who is working either at any work place needs our product.
5
Segmentation:Demographics • • • • • Age - 18- 45 Gender - Both Family size – 1 to 4 and 5+ Income – 9,000 – 35,000 or more Occupation – Any
Geographic • • • • Country - Pakistan Density – Urban City - Lahore City size – 80,000 – 100,000
Psychographic • • Social class – Youth belonging to (Working Class, upper middle class, upper class) Personality – Fun lovers
Behavioral • • Occasions – Occasional Benefits – Instant Energy
User status – Regular user, First time, ex-user
6
Idea # 5 Industry:Automobiles & Parts
Company Name:AOA Motors
Description:We will sell cars spare parts to Transport & delivery service Companies (an agreement of providing motor parts cheaper than market rate) and local sellers. We will also be service will also be provided to those who are trapped in midway and need their car to be fixed so that they can move on.
Segmentation:Demographics • • • Gender - Both Income – 15,000 – 55,000 or more Occupation – Any
Geographic • • • • • Country - Pakistan Region – Any (Inside Lahore) Density – Urban City - Lahore City size – 80,000 – 100,000
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Psychographic • • Social class – Working Class, upper middle class, upper class Personality – Time Savers
Behavioral • • Occasions - Occasional Benefits – Ease of work & Time saving
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