Business of Hdfc Bank

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Business of hdfc bank

HDFC Bank caters to a wide range of banking services covering commercial and investment
banking on the wholesale side and transactional / branch banking on the retail side. The bank has
three key business segments:

Wholesale Banking
The Bank’s target market is primarily large, blue-chip manufacturing companies in the
Indian corporate sector and to a lesser extent, small & mid-sized corporates and agri-based
businesses. For these customers, the Bank provides a wide range of commercial and
transactional banking services, including working capital finance, trade services,
transactional services, cash management, etc. The bank is also a leading provider of
structured solutions, which combine cash management services with vendor and distributor
finance for facilitating superior supply chain management for its corporate customers. Based
on its superior product delivery / service levels and strong customer orientation, the Bank has
made significant inroads into the banking consortia of a number of leading Indian corporates
including multinationals, companies from the domestic business houses and prime public
sector companies. It is recognised as a leading provider of cash management and
transactional banking solutions to corporate customers, mutual funds, stock exchange
members and banks.

Within this business, the bank has three main product areas - Foreign Exchange and
Derivatives, Local Currency Money Market & Debt Securities, and Equities. With the
liberalisation of the financial markets in India, corporates need more sophisticated risk
management information, advice and product structures. These and fine pricing on various
treasury products are provided through the bank’s Treasury team. To comply with statutory
reserve requirements, the bank is required to hold 25% of its deposits in government
securities. The Treasury business is responsible for managing the returns and market risk on
this investment portfolio.

Retail Banking
The objective of the Retail Bank is to provide its target market customers a full range of
financial products and banking services, giving the customer a one-stop window for all
his/her banking requirements. The products are backed by world-class service and delivered
to customers through the growing branch network, as well as through alternative delivery
channels like ATMs, Phone Banking, NetBanking and Mobile Banking.

The HDFC Bank Preferred program for high net worth individuals, the HDFC Bank Plus and
the Investment Advisory Services programs have been designed keeping in mind needs of
customers who seek distinct financial solutions, information and advice on various
investment avenues. The Bank also has a wide array of retail loan products including Auto
Loans, Loans against marketable securities, Personal Loans and Loans for Two-wheelers. It
is also a leading provider of Depository Participant (DP) services for retail customers,
providing customers the facility to hold their investments in electronic form.

HDFC Bank was the first bank in India to launch an International Debit Card in association
with VISA (VISA Electron) and issues the MasterCard Maestro debit card as well. The Bank
launched its credit card business in late 2001. By March 2013, the bank had a total card base
(debit and credit cards) of over 19.7 million. The Bank is also one of the leading players in
the “merchant acquiring” business with over 270,000 Point-of-sale (POS) terminals for debit
/ credit cards acceptance at merchant establishments. The Bank is well positioned as a leader
in various net based B2C opportunities including a wide range of internet banking services
for Fixed Deposits, Loans, Bill Payments, etc.


 Personal
 Find your nearest
 PhoneBanking
Get in touch with us for your Banking needs on our easy to remember numbers. Now you can
access your Accounts, Credit Cards, Loans, Demat Accounts and Investment Services by calling
on a Single Number.

Please keep your Customer Identification Number and Telephone Identifcation Number
(TIN) or Debit / ATM / Bearer Card number and associated PIN ready to access your
Please keep your Credit Card number ready to access your Credit Card related details
Reporting loss of your Debit / Credit / ATM / Forex / Prepaid / Bearer Card is available 24 hours
on all days including Sundays and Holidays. Just call the PhoneBanking number in your
For Credit Card related queries, you can also contact us on 1800 425 4332 (toll free from
BSNL / MTNL landline) from the following cities: Agra/ Ajmer/ Allahabad/ Bareily/
Bhubaneshwar/ Bokaro/ Cuttack/ Dhanbad/ Dehradun/ Erode/ Guwahati/ Hissar/ Jammu and
Srinagar/ Jamshedpur/ Jhansi/ Jodhpur/ Karnal/ Kanpur/ Madurai/ Mangalore/ Mathura/ Meerut/
Moradabad/ Muzaffarpur / Mysore/ Pali/ Patiala/ Patna/ Rajkot/ Ranchi/ / Rourkela/ Salem/
Shimla/ Siliguri/ Silvassa / Surat/ Trichy/ Udaipur/ Varanasi
 Banking : Banking services are combination of IVR and Agent offering depending on the
type of transaction. All IVR transactions are available 24x7 on all days. Reporting loss of
cards is a PhoneBanker-assisted facility and is available 24 hours on all days.
 Credit Card related services are available 24 hours on all days including Sundays and
Bank holidays.
 Loan Services : Loan services are available between 8:00 a.m. to 8:00 p.m. on all days
including Sundays and Bank Holidays.
 Demat and Loan Against Securities Account Services : Services are available between
8:30 a.m to 5:30 p.m on weekdays and 9:30 a.m to 1:30 p.m on Saturdays (This facility is
not available on Sundays and Bank Holidays)
Mutual Fund or Investment Services Account related services are offered @ Toll-free number
1800 22 1006 from BSNL / MTNL Landline, anywhere in India or at (022) 6160 6161 during
agent hours between 9:30 am to 6:30 pm on weekdays and 9:30am to 1:30 pm on Saturdays.
(This facility will not be available on Bank Holidays and Sundays).

 Personal
 Ways to bank
 Bank with your Phone
 MobileBanking
 SMSBanking
With SMS Banking you can access your account on your mobile wherever you are. Access your
bank account, make banking transactions, monitor your accounts and fixed deposits on your
mobile. We are the only bank to offer the SMS Banking service in English and Hindi.
What’s more for instant Balance inquiry call 1800-270-3333 and we shall SMS you the
Account Balance details.
Click here to Know More

Toll Free MobileBanking
Now call below numbers to access Banking services
 Call 1800-270-3333 to get your account Balance
 Call 1800-270-3355 to get your Mini statement
 Call 1800-270-3366 to give request for Cheque Book
 Call 1800-270-3377 to give request for Account Statement
SMS to be sent
Type the specific keyword for the transaction and send it to to 5676712
 "bal" for Balance Enquiry
 "txn" for Mini Statement
 "cst <6 digit cheque no.>" for Cheque Status Enquiry
 Click here to View Hindi keywords for Hindi SMSBanking
Know more
Click here to view a demo on SMSBanking

Introduction to e-banking
Online banking
From Wikipedia, the free encyclopedia
Online banking is an electronic payment system that enables customers of a financial institution
to conduct financial transactions on a website operated by the institution, such as a retail bank,
virtual bank, credit union or building society. Online banking is also referred as Internet
banking, e-banking, virtual banking and by other terms.
To access a financial institution's online banking facility, a customer with Internet access would
need to register with the institution for the service, and set up some password (under various
names) for customer verification. The password for online banking is normally not the same as
for telephone banking. Financial institutions now routinely allocate customers numbers (also
under various names), whether or not customers have indicated an intention to access their online
banking facility. Customers' numbers are normally not the same as account numbers, because a
number of customer accounts can be linked to the one customer number. The customer can link
to the customer number any account which the customer controls, which may be cheque,
savings, loan, credit card and other accounts. Customer numbers will also not be the same as any
debit or credit card issued by the financial institution to the customer.
To access online banking, a customer would go to the financial institution's secured website, and
enter the online banking facility using the customer number and password previously setup.
Some financial institutions have set up additional security steps for access to online banking, but
there is no consistency to the approach adopted.

Online banking facilities offered by various financial institutions have many features and
capabilities in common, but also have some that are application specific.
The common features fall broadly into several categories:
 A bank customer can perform non-transactional tasks through online banking, including -
o viewing account balances
o viewing recent transactions
o downloading bank statements, for example in PDF format
o viewing images of paid cheques
o ordering cheque books
o download periodic account statements
o Downloading applications for M-banking, E-banking etc.
 Bank customers can transact banking tasks through online banking, including -
o Funds transfers between the customer's linked accounts
o Paying third parties, including bill payments (see, e.g., BPAY) and third party fund
transfers(see, e.g., FAST)
o Investment purchase or sale
o Loan applications and transactions, such as repayments of enrollments
o Credit card applications
o Register utility billers and make bill payments
 Financial institution administration
 Management of multiple users having varying levels of authority
 Transaction approval process
 the process of banking has become much faster
Some financial institutions offer unique Internet banking services, for example:
 Personal financial management support, such as importing data into personal accounting
software. Some online banking platforms support account aggregation to allow the customers
to monitor all of their accounts in one place whether they are with their main bank or with other
The precursor for the modern home online banking services were the distance banking services
over electronic media from the early 1980s. The term online became popular in the late '80s and
referred to the use of a terminal, keyboard and TV (or monitor) to access the banking system
using a phone line. 'Home banking' can also refer to the use of a numeric keypad to send tones
down a phone line with instructions to the bank. Online services started in New York in 1981
when four of the city's major banks (Citibank, Chase Manhattan, Chemical and Manufacturers
Hanover) offered home banking services.
using the videotex system. Because of the
commercial failure of videotex these banking services never became popular except in France
where the use of videotex (Minitel) was subsidised by the telecom provider and the UK, where
the Prestel system was used.
When the clicks-and-bricks euphoria hit in the late 1990s, many banks began to view Web-based
banking as a strategic imperative. The attraction of banks to online banking are fairly obvious:
diminished transaction costs, easier integration of services, interactive marketing capabilities,
and other benefits that boost customer lists and profit margins. Additionally, Web banking
services allow institutions to bundle more services into single packages, thereby luring customers
and minimizing overhead.
A mergers-and-acquisitions wave swept the financial industries in the mid-and late 1998s,
greatly expanding banks' customer bases. Following this, banks looked to the Web as a way of
maintaining their customers and building loyalty. A number of different factors are causing
bankers to shift more of their business to the virtual realm.
While financial institutions took steps to implement e-banking services in the mid-1990s, many
consumers were hesitant to conduct monetary transactions over the web. It took widespread
adoption of electronic commerce, based on trailblazing companies such as America Online, and eBay, to make the idea of paying for items online widespread. By 2000, 80
percent of U.S. banks offered e-banking. Customer use grew slowly. At Bank of America, for
example, it took 10 years to acquire 2 million e-banking customers. However, a significant
cultural change took place after the Y2K scare ended. In 2001, Bank of America became the first
bank to top 3 million online banking customers, more than 20 percent of its customer base. In
comparison, larger national institutions, such as Citigroup claimed 2.2 million online
relationships globally, while J.P. Morgan Chase estimated it had more than 750,000 online
banking customers. Wells Fargo had 2.5 million online banking customers, including small
businesses. Online customers proved more loyal and profitable than regular customers. In
October 2001, Bank of America customers executed a record 3.1 million electronic bill
payments, totaling more than $1 billion. In 2009, a report by Gartner Group estimated that 47
percent of U.S. adults and 30 percent in the United Kingdom bank online.

First online banking services in the United States
According to "Banking and Finance on the Internet," edited by Mary J. Cronin, online banking
was first introduced in the early 1980s in New York. Four major banks--Citibank, Chase
Manhattan, Chemical and Manufacturers Hanover--offered home banking services. Chemical
introduced its Pronto services for individuals and small businesses in 1983. It allowed individual
and small-business clients to maintain electronic checkbook registers, see account balances, and
transfer funds between checking and savings accounts. Pronto failed to attract enough customers
to break even and was abandoned in 1989. Other banks had a similar experience.

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