BUSINESS PLAN
Content
BUSINESS PLAN
BY-Aniket Vilas Pingale Sinhgad management School, Kondhapuri.
Executive Summary
Style Zone! is an exciting new business that allows people to design a shirt (specifically the design on the front or back) any way that they would like.
Imagine the ability to create a totally custom shirt.
You choose the material and style of the shirt, and then the image or graphic you want on the front and/or back.
Products
y Style Zone! will offer customers a variety of options for
creating their own shirts. The majority of orders will be for t-shirts, however other style shirts will be available. y The customer may choose from an extensive library of existing images, supply their own image, or have an artist create an image for them.
Competitive Edge
y Style Zone! has two sustainable competitive edges to
assist them in market penetration.
1.
Style Zone! is able to offer an number of options.
2. Their second edge is the high quality shirts offered.
Objectives
1.
To become known as the custom shirt sublimation service.
2. Achieve profitability within 12 months
Mission
y Style Zone mission is to offer the finest in custom shirt
sublimation production.
y Style Zone will offer customers the best product at the
best price. Customer's expectations will always be exceeded.
Keys to Success
y Exceed customer expectations by offering high quality
products at reasonable prices with quick turnaround times.
y Employ careful financial and accounting analysis to
ensure efficiency and proper controls.
Company Summary
y Start-up Summary
1. 2. 3. 4. 5. 6. 7. 8.
Two computers HP XX Laser Printer In-store computer kiosk -- This allows customers to view options for shirts and existing imagery. Website -- This will be used for providing information as well as ordering. Broadband Internet connection. Two desk/chair/office supplies sets. Small shirt inventory -- Inventory will be kept small to lower overhead. Heat application unit -- To make the sublimation transfer.
Start-up Requirements
y Start-up Expenses y Legal y Stationery etc. y Computer equipment y Office furniture y Sublimation heat transfer unit y Website development y Total Start-up Expenses y Start-up Assets Cash Required y Other Current Assets y Long-term Assets y Total Assets y Total Requirements
Rs.54000 Rs.9000 Rs.279000 Rs.45000 Rs.90000 Rs.292500 Rs.769500 Rs.2538000 Rs.67500 Rs.225000 Rs.2830500 Rs.4369500
Products and Services
Style zone! is a custom style zone sublimation company that offering customers a choice of imagery (outs or theirs) to apply to the front or back of a shirt.
y Customers can then choose from pre-existing graphics y The pre-existing graphics are chosen from an extensive
catalog.
y Style zone! will have a comprehensive Website that will
allow ordering a customer's home, or where ever they may be.
Market Analysis Summary
y Style zone! has segmented the market into two groups,
organized by the type of product that they purchase. The first group is customers that desire an already created graphic image to be placed on the their shirt. 2. The second group are those that prefer custom artwork to be placed on their shirt
1.
Strategy and Implementation
y Competitive Edge
Style zone has two competitive edges that they will use to their advantage to achieve market penetration. 1. Large catalog of graphics .
2. Quality of the sublimation.
Sales Strategy
y The sales effort will work on the development of the
website, the main tool used for ordering . y Style zone! will also rely on two other factors to help boost sales1. Good Customer Services 2. High Quality
Web Plan Summary
y
Style zone! will have a website developed that is based on the philosophy that the site must be userfriendly. Style zone entire product catalog will be available on the site for customers to place orders.
y
BY-Aniket Vilas Pingale Sinhgad management School, Kondhapuri.
Executive Summary
Style Zone! is an exciting new business that allows people to design a shirt (specifically the design on the front or back) any way that they would like.
Imagine the ability to create a totally custom shirt.
You choose the material and style of the shirt, and then the image or graphic you want on the front and/or back.
Products
y Style Zone! will offer customers a variety of options for
creating their own shirts. The majority of orders will be for t-shirts, however other style shirts will be available. y The customer may choose from an extensive library of existing images, supply their own image, or have an artist create an image for them.
Competitive Edge
y Style Zone! has two sustainable competitive edges to
assist them in market penetration.
1.
Style Zone! is able to offer an number of options.
2. Their second edge is the high quality shirts offered.
Objectives
1.
To become known as the custom shirt sublimation service.
2. Achieve profitability within 12 months
Mission
y Style Zone mission is to offer the finest in custom shirt
sublimation production.
y Style Zone will offer customers the best product at the
best price. Customer's expectations will always be exceeded.
Keys to Success
y Exceed customer expectations by offering high quality
products at reasonable prices with quick turnaround times.
y Employ careful financial and accounting analysis to
ensure efficiency and proper controls.
Company Summary
y Start-up Summary
1. 2. 3. 4. 5. 6. 7. 8.
Two computers HP XX Laser Printer In-store computer kiosk -- This allows customers to view options for shirts and existing imagery. Website -- This will be used for providing information as well as ordering. Broadband Internet connection. Two desk/chair/office supplies sets. Small shirt inventory -- Inventory will be kept small to lower overhead. Heat application unit -- To make the sublimation transfer.
Start-up Requirements
y Start-up Expenses y Legal y Stationery etc. y Computer equipment y Office furniture y Sublimation heat transfer unit y Website development y Total Start-up Expenses y Start-up Assets Cash Required y Other Current Assets y Long-term Assets y Total Assets y Total Requirements
Rs.54000 Rs.9000 Rs.279000 Rs.45000 Rs.90000 Rs.292500 Rs.769500 Rs.2538000 Rs.67500 Rs.225000 Rs.2830500 Rs.4369500
Products and Services
Style zone! is a custom style zone sublimation company that offering customers a choice of imagery (outs or theirs) to apply to the front or back of a shirt.
y Customers can then choose from pre-existing graphics y The pre-existing graphics are chosen from an extensive
catalog.
y Style zone! will have a comprehensive Website that will
allow ordering a customer's home, or where ever they may be.
Market Analysis Summary
y Style zone! has segmented the market into two groups,
organized by the type of product that they purchase. The first group is customers that desire an already created graphic image to be placed on the their shirt. 2. The second group are those that prefer custom artwork to be placed on their shirt
1.
Strategy and Implementation
y Competitive Edge
Style zone has two competitive edges that they will use to their advantage to achieve market penetration. 1. Large catalog of graphics .
2. Quality of the sublimation.
Sales Strategy
y The sales effort will work on the development of the
website, the main tool used for ordering . y Style zone! will also rely on two other factors to help boost sales1. Good Customer Services 2. High Quality
Web Plan Summary
y
Style zone! will have a website developed that is based on the philosophy that the site must be userfriendly. Style zone entire product catalog will be available on the site for customers to place orders.
y
