Business Plan

Published on December 2021 | Categories: Documents | Downloads: 50 | Comments: 0 | Views: 158
of 43
Download PDF   Embed   Report

Comments

Content

 

The Athens Salvation Army Thrift Store Business Plan

Presented to: Dr. Dawn Deeter Dr. Steve Flaherty Dr. Raymond Frost Mr. Ross Kelsey Dr. David Kirch Dr. Arthur Marinelli Dr. John Schermerhorn

By: Team 2 

Jeremy Fanning  Adam Kormushoff  Jacki Namestnik David Royer  Chelsea Valentine

Novemberr 17, 2003 Novembe

 

TABLE OF CONTENTS

Executiv Exe cutive e Summary… Summary……… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… ……….. Introduction………………………… Introduction…………… ………………………… ………………………… ………………………… ………………………… ………………………… …………… Current Market Description……………… Description…………………………… ………………………… ………………………… ………………………… …………………. …….   Market Description………………………… Descript ion…………………………………………………… ………………………………………………… ………………………

4 5 5 5

…..   Product Review…………………………………………………… Review……………………………………………………………………………… …………………………… … …   Review of Competitors……………………… Competitors …………………………………………… …………………………………………… ………………………… …

6 7

…... Threats and Opportunity Analysis………………………………………………………………

8

….. Objectives……………… Objectives… ………………………… ………………………… ………………………… ………………………… ………………………… ……………………….. ………….. Marketing Mix…………………… Mix………………………………… ………………………… ………………………… ………………………… ………………………… ……………… …   Product… Product……… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………. …….   Pricing…………………………………………………………………………………………

9 9 9 9

…...   Distribution………………………………………………………………………………………

10

…   Promotion……………… Promotion…………………………… ………………………… ………………………… ………………………… ………………………… ……………………. ………. 10  Action Plan………… Plan…………………… …………………… …………………… ……………………… ………………………… ………………………… …………………… ……… 10 ….   Store Presentation………………… Presentation……………………………… ………………………… ………………………… ………………………… …………………….. ………..   Athens Salvation Army Membership Membership Card………………… Card…………………………… …………………… …………………… …………….. …..   Seasonal Seasonal Pricing…… Pricing…………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………. ….   Target Market and Their Discounts…………………………… Discounts ……………………………………………………… …………………………… …

10 11 11 12

…..   Prestige Pricing………………………………………………………………………… Pricing………………………………………………………………………………… ………

12

…   Promotional Leaflets……………………… Leaflets ………………………………………… …………………………………………… ……………………………… ……

13

…...   Business Alliances for Donations………… Donations……………………… ………………………… ………………………… ………………………… ……………..   Student Volunteer Groups………………… Groups…………………………… ……………………… ………………………… ………………………… ………………. ….   Training Training Programs… Programs………… …………… …………… …………… …………… …………… …………… …………… …………… …………… …………… ………….. ….. Basic Control Co ntrol Procedures…………………… Procedures …………………………………………… ………………………………………………… …………………………… …

13 14 15 15

… Conclusion………… Conclus ion……………………… ………………………… ………………………… ………………………… ………………………… ………………………… ………………. …. Works Work s Cited…………………………………………………… Cited……………………………………………………………………………… ………………………………… ………

15 16

…...  Appendix  Append ix A: Financial…………… Financial………………………… ………………………… ………………………… ………………………… ………………………… …………….. ..  Appendix  Append ix B: Financial…………… Financial………………………… ………………………… ………………………… ………………………… ………………………… …………….. ..  Appendix  Append ix C: Financial…………… Financial………………………… ………………………… ………………………… ………………………… ………………………… …………….. ..  Appendix  Append ix D: Financial…………… Financial………………………… ………………………… ………………………… ………………………… ………………………… …………….. ..

17 18 19 20

 Append  Appendix ix Financial…………… Financiaofl………………………… ………………………… ………………………… ………………………… ………………………… …………….. ..  Appendix  Append ix E: F: History Salvation Salvation Army…………… Army…… …………………… ………………………… ………………………… ……………………. ……….

21 22

2

 

 Appendix  Append ix G: SWOT Analysis……………… Analysis………………………… …………………… ……………………… ………………………… ………………… ……

23

…..  Appendix H: Operations Manageme  Appendix Management………… nt………………… …………………… ………………………… ………………………… ……………….. ….. 24  Appendix  Append ix I: Merchandising……… Merchandising……………… ………………… ……………………… ………………………… ………………………… ………………… …… 25 …..  Appendix  Append ix J: Thrift Store Focus Group…………… Group………………………… ………………………… ………………………… ………………… ……

27

…...  Append  Appendix ix K: Employee Employee Training………………… Training…………………………… …………………… ……………………… ………………………… ………………. ….  Appendix  Append ix L: Liabilities…………… Liabilities………………………… ………………………… ………………………… ………………………… ………………………… …………….. ..  Appendix  Append ix M: Code Code Enforcement…………… Enforcement…………………… ………………… ……………………… ………………………… ……………………… …………  Appendix  Append ix N: Board of Directors………… Directors……………………… ………………………… ………………………… ………………………… ……………… …

28 30 32 33

…..  Appendix  Append ix O: Mission Statement/Operating Statement/Operating Objectives………………… Objectives……………………………… ………………………. …………... 36  Appendix  Append ix P: Analysis of Competitive Environments Environments…………… ………………………… ………………………… …………………... ……... 37  Appendix  Append ix Q: Benchmarks…………… Benchmarks……………………… ……………………… ………………………… ………………………… ……………………… ………… 39 …  Appendix  Append ix R: Human Resource Plan………… Plan…………………… …………………… …………………… ……………………… ………………… ……

40

…..  Appendix S: Store Layout…………  Appendix Layout………………… ……………… …………………… ………………………… ………………………… …………………… ………

44

…  Appendix  Append ix T: Signage……………… Signage…………………………… ………………………… ………………………… ………………………… ……………………… …………

45

…  Appendix  Append ix U: Membership Membership Card…………… Card……………………… …………………… …………………… …………………… ……………………… …………….. .. 46  Appendix  Append ix V: Store Poster…………… Poster……………………… …………………… …………………… ……………………… ………………………… ………………… …… 47  Appendix  Append ix W: Fliers…………………… Fliers……………………………… …………………… ……………………… ………………………… ………………………… …………… 48 …

3

 

Executive Summary The purpose of this paper is to start up a new Salvation Army Thrift Store on East State Street in Athens, Athens, Ohio. Potentially this this organization organization will provide discount discount donated donated products. products. The profits made from the store will be generated back into the community. Strategies we plan plan to implementt within this business plan include: implemen 







Obtaining sales of $80,000 by the end of the first firs t year while providing special discounts to certain groups. Decrease labor and supply costs by five percent by making alliances with eight local businesses and three volunteer volunteer organizations. organizations. Improve quality of life for 18 less l ess fortunate employees a year by implementing a training process. Donate100 Donate10 0 percent of the profits profit s to the charitable part of The Salvation Army.

4

 

Introduction The Salvation Army Army was started in 1878 by by William Booth in London, Engla England. nd. This organization is committed to providing savior through worship, fellowship, practical service, and personal witness, witness, without discrimination. discrimination. Its message is based around the Bible and its services are dedicated to help those that our in need and to preach the gospel through its services. The Salvation Army is a social welfare non-profit non-profit organization that provid provides es services to 109 countries countries worldwide worldwide. . (Seethey Appendix Appendix F forstores further In raise addition to the services of The Salvation Army, have thrift in history.) which help money forreligious charities. This report will be discussing ways in which Salvation Army can start up a new store in the  Athens area. area.

Current Marketing Situation Market Description

The thrift store market is one in which people donate item items s that are later l ater resold to the public. These goods are not always always the greatest in quality, therefore are sold at a low price. price. The new Salvation Army store that will open in Athens will focus on o n targeting a few different demographics demograph ics as their customers. customers. Most customers customers of thrift stores know that there is a stereotype linked linked to poor quality of clothing, low p prices, rices, and poor customer service service.. By improving the features of the store and keeping the lower lower prices, the new Salvation Army Store will bring in more of the target customers. customers. One factor influencing a customer’s decision decision to shop at this new Salvation Army location on East State Street is the traffic. traffi c. East State has a reputation for being backed up, and with the location being across from Wal-Mart, traffic could be a deterrent deterrent for customers. Another issue for customers is transportation. transportation. Many college students do not own a vehicle here on campus, and the East State location is n not ot accessible without a car. Parking is also a factor; however however at the new location location parking is not a major  problem. One last factor influencing influencing customer’s purchase purchase is the current image of thrift thrift shops. Some college students may have a negative image of thrift stores due to past interaction. Therefore, this new store needs to have a new image of quality, cleanliness, cleanliness, organization, and low prices to succeed in this new location. Demographic Analysis of Consumers

We chose to target three main segments of the local population around the Athens area. These three groups are: the college students, mothers, and finally, the senior citizen population of Athens. The first target market is the student population. This is an obvious choice because in Athens, 67.91% of the population is between the ages of fifteen and twenty four (Areaconnect 2003). These college students students do not have a great amount of disposa disposable ble income. Therefore, a thrift store, with its low prices, prices, would greatly benefit benefit this group. Through a focus group consisting of  12 randomly selected Ohio University students we found that these students buy old vintage tshirts. If these students are willing to buy these these “vintage” shirts for twenty dollar dollars s from a store such as Urban Outfitters they will not have an issue paying less then ten dollars for one at a thrift store. Jennifer Roberts, a lecturer of consumer and family stud studies ies at Southwest Southwest Missouri State University also notes that printed t-shirts are popular among college age shoppers in 2003 (Roberts, (Roberts, 2003). Another perk perk in gaining customer customer loyalty from this group is that they have a sense lot of furniture many do feSalvation feel el like taking it with graduation thus it makes for themand to donate it tonot the Army afterthem theyupon graduate.

5

 

The second group we chose to target is the mothers of Athens and surrounding counties. counties. This group is especially powerful because not only do they shop for themselves, but also for their  children. According to the newmommie newmommie.com .com forums, shopping at thrift stores is an attractive alternative for many new mothers because their children so quickly grow out of their clothing.  Another post post on newmommie.com newmommie.com also talks about how even mothers mothers who do not not shop regularly at thrift stores will still drop off old clothing to the Salvation Army, thus making this group even more valuable. valuable. We think it is important to gain customer loyalty from this group in  Athens not only only because they buy clothing but because they are also possible possible clothing donors donors due to their growing children. The third group we chose to target is the senior citizens in Athens. According to Areaconnect, Areaconnect, seniors make up 4.93 percent of the population in Athens. Although seniors senior s do not go through a lot of clothes on a regular r egular basis, antique shopping and shopp shopping ing for little nick knacks is a popular past time. time. Also gaining brand lo loyalty yalty from this group and their families is importan importantt so that they will be be willing to donate clothing and furniture upon change of living environment. environmen t. In other circumstances, the loyalty from older customers is strong enough that there is even Salvation Army mentioned in the will. Psychographic Psychograph ic Analysis of Consumers

While examining the demographics of target markets is important, when dealing with a unique situation like a Salvation Army Thrift Store it is often even more crucial to look at the psychographics psychograph ics and lifestyle trends of consumers. consumers. Such consumers consumers are usually connected more by values values rather than a consistent demographic demographic basis. Characteristics of consumers consumers in the Salvation Thrift Store market include:    

Interest in cheap products Interest in unique products Socially conscious Environmentally conscious

The above characteristics of consumers were among among the top fa factors ctors that drive the average LOHAS (Lifestyles of Health and Sustainability) consumer.

Product Review

The Salvation Army receives donated clothing and accessories which they sell in their retail r etail stores to the public for a low price gaining profits that are used to help the less fortunate members of the community. Keeping this in mind, all goods sold are going to be used and have some wear wear to them. Products sold include include shirts, pants, clothing accessories, accessories, as well as every day items, items, which are donated to the Salvation Salvation Army. Since our store’s target market are college students who have more money than the average person in poverty, our store will spend more money to make the store look more presentable, and in turn have higher retail prices. This will put our prices slightly above above local competition an and d give us a higher profit margins. It will not lose us customers because students who are used to well kept stores, like  American Eagle Eagle and Gap, will appreciate ou ourr shopping environment environment and be w willing illing to buy buy our  slightly more expensive expensive goods. Also, the recent growing trend in “retro” clothing and interesting interesting t-shirts, as sold at trendy stores like Urban Outfitters, will help help sales. Even though that that we are increasing our prices, we believe that they are cheap c heap compared to major retail stores. Knowing

6

 

this, we are confident that our goods will sell even though they are being sold at a slightly higher price than the average thrift store. Review of Competitors Widest Scope

 All companies companies who produce produce any type type of clothing or accessories accessories that might be used used instead of  the Athens Salvation Salvation Army goods, could be considered our condition at the widest scope. Flea markets, Wal-Mart, American Eagle’s online shopping, Auctions, and even local furniture stores, are the competition c ompetition at the widest scope. Non Local – Narrow Scope

Our non local narrow scopes are companies whose whose customers have the same basic psychographics psychograph ics as the Athens Salvation Army customers, although they may not be right down the street. This category includes thrift stores and second ha hand nd stores not in the immedia immediate te local area. Examples of these are listed in the following: Goodwill Industries InternationalInternational- Goodwill is a national organization with 1900 retail stores in locations throughout throughout United States, Canada, Canada, and 22 other countries. countries. These retail stores contain clothing and household household goods donated from individuals in the community. community . In 2002, Goodwill served served 583,351 people (Goodwill, 2003). Goodwill’s goal goal is to enhance the quality and dignity of life for fo r individuals, families, and communities on a global basis, through tthe he power of  work, by eliminating barriers to opportunity for people with special needs, and by facilitating empowerment, empowe rment, self-help, and service through dedicated, autonomous autonomous local organizations (Goodwill, 2003). Nearly 85% of the revenues are are channeled back into the com community munity through  job training, placement placement programs, post-employment post-employment support, and other other community services services (goodwill.com). (goodwill. com). Goodwill has an international image as being a major contributor to the improvement improvem ent of quality of life for the poor, making Goodwill a competitor to the Salvation Army.   Plato’s Closet- Plato’s Closet is a company, first opening in Dublin, Ohio in 1998, whose target market is middle to upper middle income teenagers and young adults aged twelve to twenty four (Plato’s Closet, 2003). These stores are generally loc located ated in power strip centers in a suburb and/or around a shopping mall (Plato’s Closet, Closet, 2003). This new-age thrift store pays people cash for gently used, used, name brand clothing and a accessories. ccessories. Their product mix is 98% gently used clothing clothing and 2% new clothing. Each store, averaging averaging 2500-3200 square feet, is individually individua lly owned and and operated with Winmark Corporation being the parent company. There are now 80 plus locations throughout the United States. Plato’s Closet is the only national resale business business that focuses on teens as a target market. Being that the Plato’s Close Closet’s t’s target market is the same as the new Salvation Army store, competition between the two will emerge.  Also, seeing as as though Plato’s Closet Closet pays for clothing donations, donations, Salvation Salvation Army may struggle to receive donations from teens. Local - Narrow Scope

The final group is the local narrow scope competitors. competitors. These are companies that that are in the area and are appealing to the same demographic demographic and psychographics that the Athens Salvation Army Army is. These are basically thrift stores or second hand s stores tores in the town of Athens that prospective thrift store customers c ustomers could shop at instead of the Athens Salvation Army Store. 7

 

New to You Shoppe- The New to You Shoppe is located at the corner of Stimson Avenue and Palmer Street in Athens, Athens, Ohio. This thrift store is located near uptown in Athen Athens, s, making it the most convenient convenient for Ohio University students. students. These donations are taken through a bin located located in the back of the building, allowing donations to be accepted at the t he donator’s convenience. convenience. Items donated that are received in extremely poor condition are donated d onated back to the community community to the Athens Athens Foster Children Services. The store has a basic thrift store atmosphere atmosph ere with dim lighting, racks of clothing, and the familiar smell. New to You offers offers a bag sale, where anything that fits into a brown grocery bag is five dollars. dollars. The low prices combined combined with the accessible location makes the New to You Shoppe a strong competitor for the Salvation Army Store. ReUse IndustriesIndustries- ReUse Industries’ thrift store is a 5000 square foot building located north of  uptown Athens Athens on North Columbus Columbus Road. The store opened its doors in 1998 1 998 and currently operates Tuesday Tuesday through Saturday 10am-6pm, 10am-6pm, allowing allowing flexibility for customer visits. The store’s mission is to “promote, support, sponsor, and conduct economic developmen developmentt activity including research, job creation, job training, and business development, development, and utilize waste and discarded resources (ReUse Industries, 2002) Items included at the thrift store are: building materials, lumber, household goods, goods, computers, appliances, arts and c crafts, rafts, electronics, and more. ReUse industries industries has diverted diverted more than than three million million pounds pounds from landfills. Large items donated qualify qualify for a free pick-up. In addition to cleaning cleaning up the physical aspect aspect of   Athens, ReUse ReUse industries’ focus is on on creating jobs in a community community with with a 30% poverty poverty rate. Sales for 2001 were were $83,000. The organization organization has a board of directors and 12 full-time employees, employe es, two of which are employed employed at the thrift store. Although ReUse ReUse Industries and the Salvation Army deliver different products, both are focused on providing jobs for the community, c ommunity, making them competitors in the industry.

Threats and Opportunities Analysis  (See Appendix G for a full SWOT analysis) Opportunities

The Salvation Army thrift store has many opportunities to be successful in its reemergence to open up in Athens, Athens, Ohio. By opening up, it will provide provide local people people looking for jobs an opportunity for quality training training and employment. employment. Knowing that that Appalachia Ohio has has an unemployment unemploym ent rate of 5.7% and is a poor city to begin with; we believe that this opportunity will be beneficial for employees employees as well as the city of Athens. It will also allow fo forr student involvement involve ment concerning employee training and student donations d onations.. Threats

There is a lot of local competition within the the city of Athens. If the Salvation Army were were to open, they would be competing against other thrift stores s tores such as New-To-You and national retail chain stores like Wal-Mart. Wal-Mart. This will directly affect the Salvation Army Army Thrift Store and take away potential potential sales. Due to the general stereotype that that many have upon upon thrift stores, the consumer might think that it would be better off to stick with quality, dependable products that stores such as Wal-Mart provide. This stereotype might presen presentt a major negative impact for  the Salvation Army Thrift Store.

8

 

Objectives Business Objectives:

1. Obtain Sales of 80,000 in Athens Store by the end of the first fi rst year while providing special discount programs to the less fortunate. 2. Decrease labor and supply costs by 5 percent by making alliances with 8 local businesses and 3 volunteer organizations. Social Objectives:

3. Improve quality of life for around 18 less fortunate employees a year by implementing a training process. 4. Donate 100 percent of the profits to the t he charitable side of Salvation Army.

Marketing Mix Product

The products such as clothing and other used items will be donated to the Salvation Army and sold to the public for low and reasonable reasonable prices. Our received donations donations will be of a wide variety and will will appeal appeal to the majority of our target markets. Different target markets have interests in varied products thus making it important to maintain a wide section of products. Due to the lack of control of the products received, we realize it would be hard to maintain products that will appeal to the target markets and must make an effort to promote donations at our local store. The clothing donations will be washed for a more presentable sale and the knick-knack items will be cleaned thoroughly as well. Pricing

The tagged prices of the donated items will run from $.25 to $5.00 according to their individual individual quality. For instance, designer clothing or name brands brands will be more exp expensive ensive than non-name non-name brand clothing or thedecided more wo the clothing is, theslightly less money will be. Asthrift mentioned previously, we have de cidedworn tornprice our products higheritthan other stores to promote a more professional professional outlook on the new store. Another incentive for shoppers is weekly sales sales which will be provided to our individual individual target markets. Every Sunday is for  mother’s day where all women’s and children’s clothing is 50% off. On Tuesdays, all students with valid identification receive 20% off the entire store st ore and finally, on Wednesday, We dnesday, senior  citizens receive 30% 30% off. Also to make shopping more more affordable to the less fortunate we will make it possible for them to apply for an Athens Salvation Army Membership Membership Card which allows for an additional 50% discount off on all items (Appendix N). One last strategy is seasonal s easonal pricing which would allow Athens’ Athens’ locals to get g et slightly lower prices in the t he summer when there is more stock and a lower lower percentage of the shoppers being students. Distribution

9

 

The Athens Salvation Army Thrift Store will both receive donations and sell items through the local store which will be be located on East State Street across from Wal-Mart. We are also installing a donation bin at the front of the store for clothing donations during non store hours. The building that the Salvation Army Store will be sharing will also be joined by two other  stores, Aldi and BioLife BioLife Plasma. We also believe that it would be beneficial beneficial and necessary necessary to set up bins in select areas for people to place place and donate their goods. Two large, covered bins will be set up outside the front of the t he store. Promotion

Since Athens, Ohio is a college town, we believe Salvation Army needs to promote to the younger people who may not necessarily know about the new store as well as the t he senior  citizens and the mothers mothers of the town. In order to reach a large number of students with a very very low budget we advise the Salvation Army Store get volunteer students to hand out small leaflets on college college green (See Appendix M). Also putting putting leaflets at the front desk of local local retirement homes such as the one on o n Kurtz St. will allow the older p population opulation to hear about the new store and inform them about the Senior Senior Citizen Wednesday (Se (See e Appendix M). M). A lot of our  promotion is also through through our pricing strategies, word of mouth, and signa signage. ge. Much of our  promotional material material will note the charitable side of the organization and how shopping shopping at the  Athens Salvation Salvation Army is like donating donating money. Finally, the website will be listed on much much of the promotional material material thus giving customers a site to visit if they wish to find out more about our  store (See Appendix O).

Action Plans Business Objectives:

1. Obtain sales of $80,000 in the Athens store by the end of the first year while providing special discount programs to the less fortunate. fo rtunate. Store Presentation What: We feel that the storefront of the new Salvation Army thrift store needs to look clean and

presentable so that it doesn’t defer people from shopping at our store. This way we can get new customers when when our store is first opening and allow for repeat customers. We also need to make the inside of the store presentable for customers so once inside, they have no reason to leave because of the physical factors within the store. How: For the outside of the store, we plan to keep the store front clean. Maintaining Maintaining a clean

store front and parking lot will provide provide the consumer with a clean, inviting feel to the store upon entering. We also want to have the outside painted, painted, have large windo windows, ws, and to have music playing to help give a welcoming feel to the store. The inside of the store must also look very clean to the customers. By adding color to the walls, it will also give customers a good feeling once inside and not a feeling of being in a large warehouse. warehouse. To also combat the feeling f eeling of being in a warehouse, we must separate separate sections of the store s so o that the customer is not overwhelmed overwhe lmed when entering the store. These factors will help keep customers in the s store. tore.

10

 

Cost: According to Dr. Kirch, start up costs for the Salvation Army will be around $50,000. $50,000. As

stated in our business objectives, we are in the process of receiving monetary and general donations that will reduce our start up costs by as much as 5%. Athens Salvation Army Membership Card What: The issues with pricing for this type of store is not only are we trying to make a profit; we

also want to make our goods very affordable to the low income families who the Salvation Army is focusing on. The solution to this dilemma is introducing introducing an Athens Salvation Salvation Army Thrift Store Membership Card which will allow low income households to receive a large discount on all products products purchased. This way we receive a higher profit profit margin on purchases purchases from financially secure customers such as students and professors while allowing the less fortunate to receive quality products at very low prices. This card will allow these these low income households to receive 50% off all products, not just clothing. clothing. This will also create repeat repeat customers while helping these financially financially unstable households. households. These cards will be free to all families wh whose ose combined income is less then 20,000 a year or to be determined by Ross Kelsey. How: Cards will be easily available by filling filling out an application. Applications will be available available

through local social workers, the local chapter of the Salvation Army, as well as at the Thrift Stores checkout. These cards will be convenient and appealing to lower income households. The card itself will be attractive (See Appendix N) and will not publicly be associated with low income households households so that members will not feel ashamed to use them them.. Finally, these cards build almost a sense of community and allow the local Salvation Army to build a database of  needy households households which can be used for later charitable projects, such as holiday gift baskets and food services. Cost: The Salvation Army’s net profit will be hurt because we are giving a 50% discount, but

one of the stores goals is to help the less fortunate in the community and since the profits would be eventually used to help them anyway the actual cost is nothing. The only other expense would be the manufacturing of the card but assuming we use just laminated cards with an identification number number on them t hem to identify the member account, the cost should be minimal due to the proposed partnership with Kinko’s who who could make the cards for us.

Seasonal Pricing What: In order to build up customer loyalty from people who live in the Athens area all year 

long we will reduce prices in the summer. We mentioned above that our our prices will be slightly higher then the average thrift store in order to make customers think they are getting a higher  quality product and and to pay for the higher end thrift store. During the summer summer,, the majority of our  shoppers will not be students, thus by lowering lowering our prices it makes our goods more accessible to the people who really need them and it will show the local community they are our priority.  Another advantage advantage is when students students move out for the summer, the amount amount of donated donated clothing and goods skyrockets, providing the local community wit with h a wide variety of items to choose c hoose from at more competitive prices. How: When we receive goods from students moving out at the end of the school year and

other goods we will just price them t hem a dollar or two lower then we would during the school year.

11

 

Cost: This would lower the profit margin of goods sold by large amounts, but it will help gain loyal customers. A large percent of the consumers during the summer will be of low income and it will make goods more affordable for them. Target markets and Their Discounts What and Who:  There are three main clientele clientele in which which we will be be targeting. First and most importantly, we want to attract students from Ohio Un University iversity and Hocking Co College. llege. This is most important because 67.91% of Athens is college students and we hope to be attaining most of our sales from fr om this segment. Students, whethe whetherr high school students or college students, contribute to a majority of sales in most of the Salvation Army’s thrift stores around the Southern Ohio area (Personal Interview Marienda Marienda Stone Stone,, November 5, 2003). Even though students will contribute more to sales, we want to target other groups in Athens as well because they are needy of such items items sold within the thrift store. The other target markets include both mothers and seniors that we believe would be an asset if they become loyal customers. Mothers may need cheaper clothes for their children who outgrow them often and these mothers also could be useful useful clothing donors due to this fact. Mothers Mothers also shop for  themselves and often household goods as well so it is important that we target this demographic. demograph ic. Seniors have a lot of time on their hands and often enjoy shoppin shopping g for bargains or antiques. antiques. This group also also has the potential to be be valuable valuable donors. For each these possible target markets we decided to have discount days for each of the target groups. How: These discounts within the new Salvation Army Thrift Store will be implemented by

benchmarking the other Salvation Army’s in the surrounding benchmarking surrounding areas. These stores have been very successful selling goods goods at discounts on specified days for certain target groups. For  instance, we will promote these discount days online and by advertisements advertisements throughout Athens. Our goal is to eventually let the community in the Athens area know the discount days. Wednesday is going to be a discount day for the seniors where they will receive 30% off. Tuesday’s will be designated designated student day and will give them 20% off all items. Finally, Sunday will be set aside aside for mothers. They will receive 50% of all women’s and and children’s clothing. clothing. Cost: Even though Salvation Army’s thrift stores are low priced, we decided that by offering

discounts we will be be able to attract more people. After speaking with the manager of The Salvation Army located in Lancaster, Ohio, we were informed that they have a 10% discount everyday for students, students, military, and seniors. Knowing this, we believe believe that by adding a weekly discount ondiscount our unt goods goods, there willwill alsobebe20% the discount specified discount ount for groups. For. instance, Tuesday’s disco for, students discoun t indisc addition to target the 10% discount discount. For the seniors we will have a 30% discount on Wednesday’s just as the Lancaster store has. Also, we will be having discount days for mothers on Sundays, wh which ich will be an added incentive i ncentive to attract them to our store. s tore. This will be a 50% discount on women’s and children’s clothing only.  Attracting mothers to to buy this certain kind of of clothing will most most likely lead them to buy other  items within the store. They will not receive a discount on these item items, s, thus leading to an increase in profit for the Salvation Army. This specified day for the t he mothers will not only allow for discounts, but it will help build a community tie with all the mothers that visit the store on that day. Prestige Pricing What: Prestige pricing refers to the practice of setting a high price for a product to evoke

perceptions quality and prestige with the produ ct (Tutor2u, 2003). charging slightly higher price of then competing thrift stores for product the goods, customers willBy assume the aproducts produ cts are

12

 

of higher quality. Prestige pricing will create create a higher profit margin for the new store, seeing as though the products are initially initially received at no cost. This profit margin will assist in givin giving g the store a more pleasant appearance, thus further justifying the higher prices. How: The Salvation Army will charge a slightly higher price, ranging from $.50 to $20.00,

depending on the quality of the product. Local families and sen depending senior ior citizens have income to shop at the slightly higher priced Salvation Army because because it is still a thrift store and even a prestige priced thrift store is much less expensive then a retail store. Those who cannot afford to shop s hop as the students do will receive a Salvation Army Membership Membership Card, as previously described. described.  Also, in the summer summer we will lower the prices slightly slightly because because with fewer fewer students, a higher  percentage of our customers will be the less fortunate. Cost: Operating with prestige pricing pricing will cost the thrift store essentially nothing. They will

charge a slightly higher price and in return, return, there will be a higher profit margin. Therefore, the store is losing nothing by charging a slightly higher price to give itself an image of quality. Promotional Leaflets What:  All of our unique pricing strategies strategies and other great busine business ss strategies are useless if no

one knows the store exists. exists. Luckily our position across across from Wal-Mart will help our store be seen by the mothers of Athens, but we also must help make students and seniors aware of our  store. We are going to rely on the word of mouth in a small town like Athens but but it is important to first get that word started and we think that by handing out leaflets about our new store may help make the community community aware. These will be leaflets leaflets that are customized to either student students s or to senior citizens. To view these leaflets please see Appendix M. How: In order to reach a large number of students with a very low budget we advise the

Salvation Army Store get volunteer students to hand out small leaflets on College Green (advertising appendix). appendix). Also putting leaflets at the front desk of local retirement homes, such as Heritage Commons Commons which is located on Kurtz St., will allow the older population to hear about the new store and inform inform them about the Senior Citizen Wednesday. Once these leaflets are out, we hope word of mouth will spread around campus and to the elder community. Cost: This should not cost c ost the Salvation Army Store anything or very little because Kinko’s will

print these leaflets and student volunteers will distribute them. 2. Decrease labor and supply costs by 5 percent by making alliances with 8 local businesses and three volunteer organizations. Business Alliances for Donations What and Who: We have decided decided to get at least 8 alliances to the Salvation Army that will

provide donations donations to help decrease costs for opening the store, whether it be money or  products. 



 Athens Computer, Computer, Copiers & More More are willing to d donate onate either money money or a computer computer for  financial and other other needs within the store. We would most likely want want to get a computer  from this store and money from other sources. The Ohio University Inn said we would would have to call for the amounts to be donated for the t he new Salvation Salvation Army Thrift store, but they are very willing willing to support its opening.

13

 













Kinko’s on Court Street stated that they are delighted to provide the new store with poster signs that would be hung up u p within the store to help promote the products within the store.  Bob’s IGA is willing to donate food for any charity project the thrift store is going to support, such as the Christmas baskets.  Follett’s Book Store is willing to provide clothing for either the store itself or for charity.  Stephen’s Restaurant can donate money money to help decrease starting up costs for the store. True Value Hardware have done many donations for non-profit organizations in the past and said they only do do product, but said they could do donate nate to Salvation Ar Army. my. These products will be very useful around the store and will not have to be paid for when first opening the store in the starting up costs. The last resource we obtained to possibly p ossibly donate money is Perk’s Coffee shop that donates to one organization each quarter.

Cost   : With all the money donations thesetoprojected welike hope to obtain amoun amount t of around $2500 for helpingfrom the store start up. alliances We would to get aroundan$200.00 from OU Inn, around $150.00 from Stephen’s Restaurant, and around $150.00 from Perks Coffee in addition to product product donations. We hope to gain more monetary and and product donations as the business business gets closer closer to starting up. This will provide provide for about about 5% of our start up costs. Student Volunteer Groups Who: In order for the Athens Salvation Army to operate at its fullest capabilities,

volunteers will be needed. These volunteers may be individuals, groups, clubs, organizations, etc. One group that would volunteer to work is the National Coed Service Fraternity, Alpha Phi Omega, of Ohio University University.. This group focuses on community service for the Athens community and Ohio University (Personal Interview Shannon Bobbitt, November 10, 2003). By allowing this group to volunteer, it would not only would help out the Salvation Army, but the fraternity as a whole, its members, and the  Athens community.  Another aspect that volunteers could a assist ssist in is the training process. Two other  possible groups to volunteer include students from the Society for Human Resource Management, SHRM, or the Society for the Advancement of Management, SAM, could participate in the training/managing training/managing the new employees of the the thrift store. High School Students from the surrounding Athens area are also possible volunteers. These students are looking for volunteer opportunities to make them a well rounded individual. How:  By incorporating the student organizations or individuals as volunteers, these

groups could assist in the day to to day operations of the thrift store. They could pick up the donations, bring them to the store, actually take on a job position and work, help

14

 

promote the store on campus and in neighboring communities, assist in training the thrift store employees, etc. Employing these groups to assist the Salvation Army would be beneficial for both the thrift store and the volunteers. work, rk, the thrift store would be saving money Cost:  By employing volunteers to do the wo that would normally be spent on employees. The extra money saved could be regenerated into giving back to the community through the Salvation Army programs. Social Objectives: 1. Improve quality of working life for 18 less fortunate employee employees s a year by implementing a training program. Training Program What: Another objective for the Salvation Army is to employ approximately 18 lower-income

individuals by implanting a training process which will improve their quality of life. The lower  income individuals individuals who will be employed by Salvation Army often lack the day-to-day skills that more fortunate people people often take advantage of. Working for the Salvation Army will give thes these e people a sense of self-worth self-worth and achievement. achievement. They will be proud proud of their accomplishments and are finally able to support their family with a steady income provided by wee weekly kly paychecks. Once these employees have been trained and learned the skills necessary to succeed in the world, the Salvation Army’s work is complete. These employees are now able to go out into the  job force and find higher higher paying jobs with with the opportunity opportunity to advance, advance, which never never would have have been possible without the Salvation Army’s training program.   How: Student volunteers from both Ohio University and Hocking College along with Pastor  Ross Kelsey will both both create and implement the training process. The new employe employees es not only need to learn job skills but social skills. Basic things such as hygiene and conversation conversational al skills must be taught. They will learn to interact interact with other employees employees and members of the community. 2. Provide 100 percent of profit earned from the thrift store to charity.

Basic Control Procedures  



Keep comment box at check out register to maintain customer satisfaction. Seek volunteers to be secret shoppers s hoppers and suggest any changes to be implemented implemented in the store. Ensure employee employee satisfaction through a quality and efficient training process.

Conclusion Through our insightful strategies mentioned previously, we will be able to successfully operate a new Salvation Salvation Army Thrift Store in Athens, Ohio. With the business and social objective objectives s The Salvation Army will increase sales in which to donate to charities in the community and therefore make the thrift store successful.

15

 

WORKS CITED

 AreaConnect. (2003).  Athens Populations  AreaConnect. Populations and Demographics Demographics [On-Line]. Available: http://athensoh.areaconnect.com/ http://athensoh. areaconnect.com/statistics.htm. statistics.htm. Cited 2003, 2003, October 27. County Demographic Demographic Information Economy  Economy   Athens Chamber Chamber of Commerce. Commerce. (2003).  Athens County and Employment.  Athens, Ohio: 2003. 2003.

CEI. (2003). Maine Opportunities Project.  [On-Line]. Available: http://www.ceimaine.org/tops/ http://www. ceimaine.org/tops/mop.htm. mop.htm. Cited 2003, November November 5. Goodwill.  [On-Line]. Available: Goodwill Industries. (2003).  About Goodwill. http://www.goodwill.or http://www. goodwill.org/index_gii.cfm/530/ g/index_gii.cfm/530/.. Cited 2003, October 30.

Platos Closet. (2003). Investment Requirements Requirements. [On-Line]. Available: http://www.platoscloset.co http://www. platoscloset.com/platoscloset/h m/platoscloset/htm. tm. Cited 2003, 30 October. ReUse Industries. (2002). Community Page. [On-Line]. Available: http://www.reuseindustries.o http://www. reuseindustries.org/community.htm rg/community.htm.. Cited 2003, 30 October. Schermerhorn, John Schermerhorn, John Jr. Jr. (2004). Core Concepts of Management. Hoboken, NJ. :John Wiley & Sons, Inc, 110-112. Tutor2u. (2003). Tutor2u Glossary. [On-Line]. Available: http://www.tutor2u.net/glossary/ http://www. tutor2u.net/glossary/advanced/ advanced/.. Cited 2003, November 2. U.S Census Bureau. (2000). State and County QuickFacts.  Washington, D.C.: D.C.: 2003. Wikipedia. (2003). Demographics. [On-line]. Available: http://www.gnu.org/copyleft/fdl.html. Cited 2003, October 27. http://www.law.cornell.edu/topics/medicaid.html   newmommie.com (http://www.aggressive-california-lawyer.com/workers-compensation-lawyer.html ). (http://www.commerce-database.com/workers-compensation-definition.htm).

16

 

17

 

18

 

19

 

20

 

 Appendix  Append ix E Financials

Cash Budget Sales 



 

















January- have Salescome will beback approximately 200 dollars day,extra due money, to the fact that although students from their winter break awith business will be slow due to the off-season. February-Sales February-Sale s will be approximately 200 dollars a day because students still h have ave some cash left over from working winter break. March-Sales March-Sale s will be about 150 a day, due to the off-season and students’ lack of money.  April-Sales will be be 225 a day because because the weather weather is beginning to break and people want to get out and a nd spend money, need new clothes for spring. May-Sales May-S ales will be 250 a day because the weather is still nice and students are almost done and realize they will be working soon and have money again. June-Sales will be 250 250 a day because half of the month the college kids will still be in  Athens, and the the other half the high school kids will be out of school and and making mone money y again. Also, there will be an abundance abundance of new goods goods in the store when students students leave, people will come in and see what we have. July-Sales will be 150 a day because most of the college students went home and everyone is working. working. Back-to-school clothing clothing will be a majority of this month’s sales.  August-Sales will will be 150 a day again because because there are less less people in Athens. Athens. The back to school clothing will be a majority of sales again this month. September-Sales September-Sa les will increase to 350 a day because students are coming back and needing furniture, they have extra money to spend from summer jobs, etc. October-Sales will be 275 a day because students still have disposable income and towards the end of the month m onth they are looking for cheap costumes for the Halloween Halloween Party. November-Sales will be 150 a day because students are running out of money and busy with end of the year school work. DecemberDecembe r- Sales will increase to 350 a day because everyone is looking for Christmas gifts and other seasonal items.

Wages, Rent, Insurance, Depreciation D epreciation,, Utilities and Other, Leasehold Improvements 

 All are set as per Dr. Dr. Schermerhorn and Dr. Dr. Kirch

Supplies and Miscellaneous 

No additional supplies supplies are needed for the store, therefore the amount set is adequate

 Advertising  

Kinkos has agreed to donate both signage for the inside of the t he store and promotional pamphlets, therefore this figure may be adjusted to a significantly lower number 

21

 

 Appendix  Append ix F History of The Salvation Army

This organization became possible because because of a man named William W illiam Booth and his mission to reach out and teach people people his powerful preaching’s preaching’s of God. In 1855, even though though William Booth worked several years for a Methodist minister in London and traveled around the country he still believed he end he couldofdo more for reach outled to people. began to poor  crowds in the East London andtoeventually meetingsHe meetings in then a large tent preaching for the Blind Beggar pub. He called called these gatherings gatherings “The Christian Christian Mission”. Mission”. The name in time changed into The Salvation Army and at this point in 1878 this organization began to grow rapidly.  Along with the the Booths sermons sermons and other good deeds deeds The Salvation Salvation Army liberated liberated women women from prostitution and helped helped bring White Slave Trade to an end. His wife Catherine Catherine Booth was working with the poor as well in London and assisted in improving working conditions of many women in children who were working in hostile working environments. Booth also wrote a book named In Darkest England and the Way Out  in  in which he helped distribute the word of God and many people people worked together to spread this concept. concept. Because of the acts of these good citizens The Salvation Army continued to spread the word of God and assisted in physical needs. Today, The Salvation Army Army still remains unchanged unchanged since the first days of its existence.

22

 

 Appendix  Append ix G SWOT Analysis

Strengths    

Weaknesses

Low price

 

Distinctive products Raise money Community oriented









Store image Start up costs

Threats

Opportunities 

 Ability of local employees employees

Train local employees Raise money for city and people of   Athens Student involvement and interaction with Athens locals Money and aid from other  organizations

23

 





Local competition  Amount of donations donations depending depending on the season Risk of rebuilding a store that has already closed down Lack of repeat customers

 

 Appendix  Append ix H Operations Management

Purchasing Control Purchasing Control Control is a major part of operations management. management. Controlling Controlling the cost of the company’s products products is an important productivity productivit y tool. control through isrough not andonations issue issue for the  Athens Salvat Salvation ion Army, however. how ever. Salvation Army Army getsPurchasing all of its products th from members of the community; therefore the cost of goods does not influence the thrift store. Inventory Control In order to operate at an optimized level, the Salvation Army must maintain its inventory at all times. This includes: smoothing out out periods of excess or under capacity, me meet et periods of  unusual demand, demand, and/or achieve economies economies from large-scale purchases purchases.. The basic principle is to make sure that that it is just the right size for the task at han hand d (Schermerhorn 2 2004). 004). Inventory control will be monitored monitored continuously continuously at the new store. With products being donated in large quantities, inventory inventory could tie up a large amount amount of time and space for the thrift store. In order  to manage the inventory, there will be always be a back stage employee devoting their time solely to inventory control. Morning shift will include two emp employees loyees while while the afternoon shift will have one employee. These employees will be in charge of accepting, washing, and organizing the goods as to get them out onto the floor as soon as possible. Quality Control In order to see if the store is operating at an optimized level, quality control must be implemented. implemen ted. Quality control includes includes checking processes, materials materials,, products, and services to ensure that they meet meet high standards. This applies to all aspects of production a and nd operations, from the selection of raw materials and supplies right down to the last task performed on the finished good or service (Schermerhorn (Schermerhorn 2004). Quality control will be be completed by the back back stage employee who also accepts the donations. Each donation will be thoroughly cleansed and dried. After the cleaning process, each product will be inspected to assure its quality. Those products low in quality will have a lower price, as those with a higher quality will be higher priced. By inspecting each product product for quality, this assures that, in the end, the customer will be completely satisfied with their purchase and will be a repeat customer.

24

 

 Appendix  Append ix I Merchandising

Merchandising encompasses many different areas of marketing, all of which the Salvation Army Merchandising must take into consideration when opening the new store. Merchandising entails so many factors within it, but the main topic that we areWe focusing onisisextremely the visualimportant merchandising merchandis inside the store, as well as outside the store. feel this soing thatmainly the new Salvation Army Army store has a comfortable and upscale upscale feel once inside the store. We also feel that our visual merchandising will help attract attract customers. If tthe he store has a good look from f rom the outside from such things at signage or displays, then it will catch the attention of new customers, which is extremely important in the early stages of opening the store. Starting with the outside of the store, we need to have customers feel that they are not only welcome welco me at the Salvation Army, but it is a place that they can keep coming back to. To achieve this goal, we need the outside of the building to look clean and promote a comfortable atmosphere.. Do to atmosphere t o this; we feel that t hat Salvation Army needs to introduce new signage outside the store. We want to keep the t he original idea of the logo, but bring it up to date. Also, our st store ore front needs to not look old o ld and rundown. So having big windows or new paint is a necessity to achieving our ideals of how the store should look. Also, we can give a feeling of comfort by having music playing as customers walk close to and through t hrough the doors. This will help customers feel comfortable when entering the store. Once customers have come into the store, it is important to keep them there. Some factors that t hat we must consider are: o o o o

The size of the site The look inside the store The feeling once inside The smell inside

The first point is the t he overall size of the store. The site that we are using (Wolohan Lumber) is a large, open area. We W e do not want customers to feel overwhelmed by the size, so breaking down the store into areas will help this. We can do this by adding large objects to separate areas of the store. This can c an be done either by partition walls walls,, or large larg e displays that split the store into sections such as Men’s Clothing, Woman’s Clothing, Kid’s Clothing, Furniture, etc. We do not want the building to be a large, l arge, open area with merchandis merchandise e just put out on the floor. So breaking down the store will give it a smaller feel so that it does not overwhelm the customer. Secondly, we want to take the look of the store into account. This can be achieved by adding carpet to the floors and color to the walls. By adding these things, we can make the store look less like a thrift t hrift store and more like a department store. By adding different colors to different sections of the store, we can also help with the breakdown of store size to help promote a smaller, less overwhelming feel. Colors that will be used on the store will be strong, bright colors so that customers not only feel comfortable, but also feel that the store is energetic. This also fits into the idea of our target market of college students. Some Salvation  Army stores of the past past and present have had tile floors and grey walls. walls. This makes makes the store feel more like a warehouse rather than a retail store. So adding colors and carpet will help. help.  Also, instead of of using plain metal metal racks and shelves, shelves, we can use fixtures fixtures that are more modern modern in design, such as rounded metals or wood. This will help the feel of the store. Third, we want want a good feeling inside the store once inside. By this visual factors mentioned before, people will feel that their shopping experience experience is good once inside. We want them to feel comfortable and 25

 

welcomed into the store. welcomed s tore. By offering the t he mentioned items before, and by having good di displays splays,, signage, and music in the background, backgr ound, people will have a good feeling once in the store. The last point to consider is the overall smell of the store. This is very important because thrift stores do have a unique smell when walking in. We feel that we can combat this by washing donations before putting them out onto the sales floor. Taking more time to do this will only help the smell of the store. Also, we want to have deodorizing units in the store to keep any other smells out. This will not only make the store smell good, but also give it a clean c lean feel once inside. This is very important for keeping customers inside the store as well as getting repeat customers.

26

 

 Appendix  Append ix J Thrift Store Focus Group

For this focus group we chose 3 girls and 3 guys from Ohio Universities undergradua undergraduate te schools, none of which which were involved in the cluster group. They all had shopped shopped at thrift stores in the past in Athens as well as in other cities. The following are points that I kind of suggested we talk about or least directed the conversation to and how they felt about each idea. Purchased Purchase d items:  T-shirts, old t-shirts, kids t-shirts, women women buy men’s men’s s dress shirts that are

soft to sleep in, costume clothing, crutches, golf club, costume jewelry, real dress shirts sometimes for guys, suits for dress up couch. Shopping Environment: Selections shitty, dirty clothing, dirty store, smell, people working

there are gross, a lot seem s eem unwilling, unwilling, people seem like it less, people seem pissed off. About Donation: Good stuff tries tr ies to sell firs then t hen donates, know won’t won’t sell then donate, don’t

mind drop off box, Vietnam vets, easier would donate more especially bigger things. About Charitable Aspect: Many don’t know that salvation army profit goes to poor people,

would notwould feel bad about stupid purchases, advertise goes tohelp poor, drive a little further if the money helps.that , make it known that money Big Points: Cleanliness is big point, fun like Easter egg hunting, thinks sales are fun, wearable

t-shirts is most important. Summary

In summary from this short focus group function f unction I found that the most purchased things are unique t-shirts and novelty novelty items that are unique or fun to wear. Other then that there was n real pattern of things bought but the entire group agreed the less then desirable shopping environment environme nt hurt their shopping experience. experience. The longest time of the shopping experience experience segment was spent discussing the employees and how they seemed like they didn’t care, didn’t want to be there, or were were even mean. Also the group was not not sure if profits went to help the poor and some flat out had no idea. idea. Once I told them that they did the grou group p suggested we make that known to students because they said if they were driving to a thrift store they would drive further to the one that helps other other people. They also stated that shopping at a thrift store can have cognitive dissidence because because even though things are cheap they often buy things they don’t need and one girl said s aid that she would feel less bad about making “dumb” purchases if she knew her money was was going to help people anyway. anyway. The focus groups felt the most important factors that effects their thrift store shopping is the attitude of employees, the selection of unique goods, cleanliness, and a good selection of clean and wearable t-shirts.

27

 

 Appendix  Append ix K Employee Training 

Employee Selection o Through the charitable side of the Salvation Army and local social workers the Salvation Salvatio n Army Store will find and select employees to be trained. Employees will be chosen by Ross Kelsey 



Employees have to have the need for income and have to have a want to work Employees need no formal training o The initial group of employees will be chosen at once but once the cycle of hiring and release has begun a new employee will be hired as another one has moved on to a better job. Initial Employee Training Employees Must Be Trained In The Following o Hygiene Customer Service “The Customer Is Always Right” Marketing Philosophy Specialized Job Training Depending On Tasks Cash Register Check Out Cloth Washing And Organizing 



  





  

Store Maintenance Janitorial Stock Supervisor  Shipping And Receiving Cleaning Management Employees trained for specific tasks are more employable emp loyable when when they move on to other jobs after working at the Salvation Army Thrift Store The first group of employees will be trained by Ross Kelsey and volunteers through our allied organizations Once the store has gotten going we will use the following methods to train them: We will us the management managem ent strategy of mentoring by havi having ng our best senior employees paired with a new employee so that the new employee can learn from the experienced one and also make m ake the senior employees      



o

o









realize are appreciated by pairing the young employee with them. We willthey be delegating this responsibility to the senior employees who will be in the bottom left quadrant of the Hersey Situati Situational onal Leadership Model or an R4. We will also have one of our veteran employees eventually trained trained as a new employee employee trainer. This person will give new employees employees small amounts of formal training on issues such as hygiene and customer  service. In order to have a competent trainer and a few model employees to mentor the new employees we are going to keep the top 4 employees with possible pay increases depending depending on store success. In the release section their will be further discussion of the top 4 and bottom 4 strategy.

Evaluation In order to successfully successf ully implement our hiring, training, and management o strategies it is necessary the employees are evaluated. o

Evaluation Evaluati on should be done by store manager or other reliable top employees

28

 

 Advantage of giving giving evaluation evaluation responsibilities responsibilities to employee is that it is is rewarding that employee by delegating them responsibility Employees Employe es must be rated in both skills able ness or ability to perform tasks and willingness will ingness or confidence It is important to rate in both of these areas to be b e able to place an employee on the Hersey Situational Leadership Model Once placed on the Hersey Situational Situational Model management can more efficiently manage employees 

o







Release and Cycle Overview o Once having worked for 6 months employees will be nudged towards release as to open up spots for new employees Out of the 18 employees the top 4 we would want to keep for possible promotion and for mentoring me ntoring as well as new employee training Top 4 employees emp loyees although not encouraged to leave will be permitted to enter the release program if they wish to do so The bottom 4 always always will be kept as well due to the fact they will most likely not be ready for another retail r etail job The remaining 10 employees em ployees will be released one at a time with seniority being the factor with the employees who have been their longer being the first to go While release process of old employee begins a search for a new employee will also begin Business student volunteers from our allied charitable organizations organizatio ns will help train employees in the release process in in resume making, interview skills, and other useful job hunting strategies If any one employee em ployee has difficulty finding job and sits in the employee release stage for more then a month another  employee will also begin the release stage as well If any employee goes through three months of the release program with no prospective jobs they t hey wil willl return back to normal employee program for an appropriate amount of time 















29

 

 Appendix  Append ix L Business Law Appendix Medicaid

Medicaid is a medical assistance program jointly financed by state and ffederal Medicaid ederal governments governments for  low income individuals individuals and is embodied in 42 U.S.C. 1396 et seq. It was first enacted in 1965 as an amendment to the Social ActCare of 1935. Today, Medicaid Medicaid is a major social welfare program and is administered by Security the Health Financing Administ Administration ration (http://www.law.cornell.edu/topics/medicaid.html ). Medicaid covers many services including: in-patient hospital services, out-patient hospital Medicaid services, laboratory and x-ray services, skilled nursing home services, physicians' services, physical therapy, therapy, hospice care, and rehabilitative rehabilitative services. The patients are restricted in choosing who will take care of their needs. They are able to select from pre-approved physicians physician s and other providers of medical medical care. Because physicians physicians are not fully reimbursed reimbursed for services provided to Medicaid patients, many of them limit the number of Medicaid Medicaid patients they are able to see.

Federal law demands demands that states s tates may not reduce other W elfare benefits people receive when they become eligible for Medicaid. Medic aid. that Also, maybe nota impose or The residency requirements other than requiring tha t anstates applicant residentcitizenship of the state. age of the applicantt and the fact that he/she works are not factors applican f actors concerning restrictions of who rreceive eceives s Medicaid.

Since the implementation implementation of Medicaid, Medicaid, the program has had to deal with issues of fraud from both health care providers and patients. patients. To end these, Congress passed a law in 1996 making persons criminally liable for committing fraud in order to become eligible ffor or medical assistance. (See 42 U.S.C. 1320) Insurance

Currently, the Salvation Army is insured through Chesterfield Insurance, which is an insurance agency based based out of Chicago. They provide the Salvation Salvation Army employees with full health benefits and life insurance. The Salvation Army has has a group policy instead of an individ individual ual one due to the increase in premiums or added value (incentive) (incentive) provided as a result of group gr oup policy.  Also considered considered within this policy is a variety variety of options. Two of these options options outside the company’s coverage are dental and vision. These two optional insurance policies are important to potential employees and are also relatively inexpensive. inexpensive. Equal Opportunity Employment

 As an employer, employer, one must follow equal equal opportunity employment employment laws. This means one one must hire a person or fire a person based upon their performance and ability to do the job, not on their age, sex, race, religion, or nationality. nationality. These laws are written written within the Civil Rights Rights Act of  1964. They were were put into effect on July 2, 1965. Within these laws there are issues involving involving discrimination discrimin ation of race, age, and sex. These laws must be followed follo wed by the employer to allow for  successful equal opportunity employment. employment.

30

 

Workers Compensation Compensation

Workers Compensation by definition definition is a benefit program established established to pay a worker for any injuries that are work related. The employer is responsible for the costs costs of the insurance (http://www.commerce-dat (http://www. commerce-database.com/wor abase.com/workers-compensation-d kers-compensation-definition.htm). efinition.htm). The benefits received cost out of workers compensatio compensation as aeffects resultof of one’s an injury entitleinjury. that employee to medical treatment, free, to cure and relieventhe industrial They are then entitled to be reimbursed for costs of mileage going to and from their medical appointments. Temporary Disability 

If the injury is short-term, the employee is entitled to receive monetar monetary y payments while off the  job and is temporarily temporarily disabled due due to his/her injury. The amount amount of temporary temporary disability is based upon two-thirds of that employee’s average weekly wage, depending upon the date of  his/her injury. Permanent Disability 

If the employee’s injury affects his/her ability to participate in the job market in the future, the workman’s compensation law states that you may receive a set dollar amount as compensation. compensatio n. How much you will receive is determined determined on the part of your body that is injured. Age, occupation, and and work restrictions will be considered considered for the employee injured and and will be determined determined by numerous doctors. These factors are plugged in to a standard rating schedule to determine how much you you can recover. If you're 70% to 99.75% disabled, you may additionally receive a small pension pension for the rest of your life. If you're 100% (totally) disable disabled, d, the amount you are entitled to receive increases substantially (http://www.aggressive-california( http://www.aggressive-californialawyer.com/workers-compensation-lawyer.html )

 Appendix  Append ix M

31

 

Code Enforcement

The new Salvation Salvation Army thrift store will be located at 932 East State Street, the old Wolohan Lumber Lumber location. This lot is zoned zoned as a B3, or a General Business Business District. B3 is the most liberal in terms of the type of buinesses buinesses allowed. This lot has the possibility of being flooded by the Hocking River, therefore this building needs to meet special flooding requirements. This building requirements; therefore no changes need to be made to prevent flooding.has already met these requirements; The Salvation Army Thrift Store would not be faced with any difficulties in obtaining a permit to occupy this lot. This is because the store is considered wh what at is called a Beally Mosinary, which allows it to occupy zones as low as a R3 which is zoned for Multiple Family Housing. *All information was obtained from Anthony Lombardo’s interview interview with Mr. Pierson of the Office of Code Enforcement

32

 

 

 Appendix  Append ix N Board of Directors Dr. Arthur Marinelli-Chairman of the Board

Dr. Arthur J. Marinelli, Jr. received his B.A. from Ohio University and his Juris Doctor’s degree from The Ohio State University. University. He is admitted to the practice of law in Ohio, Ohio, the Federal District Court for Southern Ohio, and the Supreme Supreme Court of the United S States. tates. He has served Business Law Journal  Journal  and as a staff editor to the American Business  and has published more than fifty articles in such journals as Case Western Reserve Law Review , Cleveland State Law Review ,  American Bar Bar Association Journal  Journal , Detroit Law Review , Akron Law Review , and the Southern Illinois Law Review . He has taught courses related to health care law and business law at Ohio University Unive rsity since 1967 and currently curr ently is a professor of law in the College of Business  Administration.  Administratio n. He has serve served d as both City Prosecutor Prosecutor and City City Attorney for the City City of Athens. He has also practiced practiced law with a private private law firm. He is a member of the Antitrust Law Section Section of the Ohio State Bar Association and has served on the Ohio Supreme Court Rules Advisory Committee. He received the CBA CBA Society of Alumni and Friends Faculty-Staff Award in 1990 and 2003. He was invited to be a member of the Ohio University Chapter of Phi Beta Delta (Honor Society Society for International Scholars) and Golde Golden n Key Honor So Society. ciety. In 1995 he received received “The Greek Community Community Outstanding Professor Award” and students previously selected him as a “University Professor”. Professor”. The Academy of Legal Studies Studies in Business awarded awarded him their highest honor, the Senior Faculty Excellence Award, in 2002. Dr. Raymond Frost-Chairman of the Board

Dr. Frost is a Professor of Management Information Systems at Ohio University. He has published publishe d scholarly papers in the information systems and marketing fields and is an associate editor of The Journal of Database Management . Frost is co-author of E-Marketing, Building  Effective Web Sites, and the E-Marketing Guide. He has ten years of experience managing computer resources. Dr. Frost teaches database, electronic commerce, and information design courses. Dr. Frost is working on publications in data modeling, database pedagogy, and testing strategies. He is coIntroduction to Database: An E-Business Perspective Perspective. author of a forthcoming book, A Visual Introduction Dr. Frost earned a doctorate in business administration and an MS in computer science at the t he University Unive rsity of Miami (Florida), and received r eceived his BA in philosophy at Swarthmore College. Source: Main Cluster Syllabus  Ross   and Janet Kelsey- Executive Directors

Ross and Janet Kelsey have recently been appointed the Executive Directors and Commanding Officers of The Salvation Army Army in Athens, Oh. Mr. Kelsey has had a life-long association with with The Salvation Army since birth and is a fifthgeneration member of the organization. He has held many volunteer and employee positions within the structure from emergency support positions for fires, floods and other natural disasters to summer camp c amp operations, with many other responsibilities in-between. Mr. Kelsey served as a medical corpsman with the US Navy and as adjunct to the US Marines during the Vietnam era.

33

 

Mr. Kelsey has had careers in the t he construction fields, industrial maintenance fields, real estate and information technology where he specialized in database analysis and design. He is a graduate of East High School in Kansas City and holds technical certifications from the University Unive rsity of Missouri and the University of Cincinnati along with many other specialized certifications. In each of these fields Mr. Kelsey owned and managed successful businesses. Mrs. Kelsey (nee Bruce) was also born in the Kansas City area and graduated from Shawnee Mission HighnSchool. She hasrecently extensive and background in county, state and federal administration administratio and was most r ecently thetraining Office Manager for The Department of Family Medicine at the University of Cincinnati Medical School. She has been active in many civic organizations,, including over twenty years with The Salvation Army. Mrs. Kelsey has owned and organizations managed retail businesses primarily centered on antiques, collectables and indigenous indigenous arts and crafts. Mr. Kelsey had retired from the t he technology fields along with Mrs. Kelsey when approach approached ed with the opportunity to assume responsibility for The Salvation Army in Athens. They believe they have accepted the challenge of their lifetime and a nd feel fortunate that The Salvation Army has offered them this opportunity to continue c ontinue the work of the many others who have gone before them. Mr. and Mrs. Kelsey have two grown sons, Mason and Jeremiah, who are currently serving with the US Army. Both have been engaged in Operation "Iraqi Freedom in recent months. When time allows Mr. Kelsey practices the hobby of woodworking, while Mrs. Kelsey can be found at her sewing machine machine or hand-stitching her next quilt. Dr. David Kirch

Dr. Kirch has earned numerous teaching awards in his nine years with the College of Business. He has been an MBA Teacher of the Year, earned the Overall Excellence Award Award for the College and was selected for the 1999 Excellence in Teaching Award by the College's Executive Advisory Advisory Board. He is one of five f ive Ohio University professors to receive this year’s award. Jacki Namestnik

Ms. Namestnik is from Painesville, Ohio and graduated from Riverside High School in 2001. She is currently attending Ohio University where she is majoring in Human Resource Management Mana gement and obtaining obtaining a minor in Organizational Psychology. Psychology. The cluster project has furthered her knowledge in management and she hopes to use the information learned in her  future career decisions. Chelsea Valentine

Ms. Valentine Valentine is a marketing major at Ohio University. Her work experien experience ce includes being employed during the past five summers at T & M Pools in Springfi Springfield, eld, Ohio. She also volunteered voluntee red for the Salvation Army during the holiday seasons to help with gift baskets. Chelsea has strong leadership abilities as a result of holding high positions in numerous service organizations.. Chelsea’s strengths organizations strengths include being extremely organized a and nd devoted to her work, as well as having having solid social and communication communication skills. She makes an effort to come up with logical ideas that will be implemented as a member of The Salvation Army’s board of directors. di rectors.

34

 

Adam Kormushoff 

Mr. Kormushoff is from Akron, Ohio and graduated from Firestone High School in 2001. He has been accepted into Ohio University’s College of Business and is studying a double major in marketing and management. Mr. Kormushoff’s wide range of marketing expertise was noticed in his work within the 2003 cluster c luster project. Jeremy Fanning

Mr. Fanning is from Centerville, Ohio andCollege graduated from Centerville High School in 2001. He currently is enrolled in Ohio University’s College of business and is studying Management Management Information Systems and Real Estate. Mr. Fanning’s extensive knowle knowledge dge in technology has proved to be effective within the 2003 cluster project. David Royer 

Mr. Royer is from Blue Bell, Pennsylvania Pennsylvania and graduated from Wissahickon High School in 2002. He is now enroll enrolled ed in the Business College at Ohio University. He is a Marketing and Management Information Systems major. Mr. Royer has expertise in web design and promotional material.

35

 

 Appendix  Append ix O Management Appendix Salvation Army Thrift Store Mission Statement

Our mission as a retail store is to provide the public with low priced clo clothing thing and accessories as well as thent. less f ortunate fortunate jobmade opportunities, which include includes s a high working environment. environme From these with profits by the retail store, our goal is toquality improve the community by using this money to provide charitable projects and events events to people in need. We are determined to enhance the value of life for individuals who have special needs and who are willing willin g partake in the local community. Operating Objectives

Given the objectives of this project p roject and the mission statement, in which corresponds with these objectives, operation techniques of how to maintain the Salvation Army need to be presented. To promote to the t he low income population to join the working force at the new Salvation  Army thrift store by having having social workers go door door to door and get these individuals individuals to obtain a job. 





 A business pdonations, rogram in which a controller looks over finances, finances, opens checking checking accounts, asks for tax t ax program and special rates on utilities. Have managers managers in which enjoy their job and over see the rrest est of the employees to adhere to any changes in efficiency.

36

 

 Appendix  Append ix P Management Appendix Analysis of Competitive Environments

New to You Shoppe  Advantages  Advanta ges Good location because it is within walking distance from the t he main Ohio University campus and easily accessible both US 33 and Route 50. Has parking located on Palmer Street. 



Disadvantages Has the typical image of a thrift store: low quality goods for cheap prices. Store is not organized; unfolded items, messy racks, etc. 



ReUse Industries  Advantages  Advanta ges Works to repair the environment by recycling recycling products 



Employs those who are less fortunate, thus increasing these individu i ndividuals’ als’ quality of  life. Disadvantages Located outside of Athens, need own transportation to get to the store. Do not have many clothing items; could profit more from clothing sales. 



 Athens Underground Underground  Advantages  Advanta ges Located on Court Street which generates many students as their main clientele. c lientele. 

Disadvantages  Among the students students we questioned, not many many knew of this store; store; needs to get its name out 

Analysis of the Competitive Job Training Environment Narrow Scope

ReUse IndustriesIndustries- As part of the nation’s welfare reform agenda, ReUse Industries works in a collaboration with the county department of human services to provide job training and work experience experien ce for low-income citizens seeking seeking to become self-sufficient. These individuals individuals learn transporting, receiving, sorting, cleaning, repairing, stocking, pricing, selling, and banking. They have provided job training for more than 100 participating clients (ReUse Industries, 2003). Being close in location location and purpose makes ReU ReUse se Industries a major competitor for  Salvation Army in the Job Training Environment.

37

 

Wide Scope

Wal-Mart-Wal-Mart has an extensive training program. Their prospective employee employees s are interviewed, interviewe d, tested on personality, drug tested, taught computer skills, and given skills skill s needed to succeed in their jobs. Employees Employees at Wal-Mart are given skills not only in retail, but also in customer service and and areas such as grocery, bed and bath, sportin sporting g goods, etc. Once these people are trained , they able to move to higher payin paying g jobs inWal-Mart the area.has When employees employe es trained, leave with theare skills needed to on move on in their careers, onceWal-Mart again Other Retail Stores- Other stores in the Athens area also provide training programs, although they are not focused on training the lower income population. These stores such as JC Penney and Elder Beerman train these people to work in the store, with less focus on training them to better the community. Training programs at these stores are usually sho shorter rter and focused on the presentation of that particular particular store. These are the establishments establishments in which the employees employees of the Salvation Army would hopefully move on to.

38

 

 Appendix  Append ix Q Management Appendix Benchmarks

In order for Salvation Army to succeed, strategies that will provide provide an immediate positive impact must be implemented. These strategies include: pricing, discount days, provide employme employment nt for the lower income individual. individual. Theprestige following three companies comp anies usedand some of the same strategies in their own businesses. 1.

BMW- BMW BMW currently uses a prestige pricing as their their pricing pricing strategy.

Prestige pricing is charging a customer a higher price for f or a product where it is assumed that this higher  price will give it an image of prestige and make it a much sought after product. Companies Companie s who use prestige pricing are the companies that take great pride in the fact that they never have have the lowest price in their particular market. They use the principle of  prestige pricing to convince the customer that they will be in the elite to have these products, such as a BMW vehicle. Once the customer’s income income rises and becomes less price sensitive, sensitive, prestige and quality become become greater purchasing motivators. motivators. BMW has given itself this image of prestige and quality through their pricing strategy, s trategy, which Salivation Army hopes to use in the same way.

2.

Goodwill Industries International, Inc. - Goodwill presently provides “discount days”

to the company’s company’s customers. During these stated stated days, a target group of customers receive an additional additional discount on any purchases made in their their store. Goodwill currently has Tuesday as Senior Senior Day, offering a 30% discount for those over 55. During the rest of the week, seniors receive an an additional 10% discount discount off their purchase. Other  discount days include the Goodwill Mystery Mystery sale, held on the last Saturday of every month, where all donated clothing is 50% off, and the CLUBGoodwill Discount Day held on the second Thursday of every month. These promotions tie the community community with the store. The store gains repeat customers customers and thus increases increases sales during the these se special offers. By offering these discounts, discounts, the Salvation Army will c create reate ties with the community while while increasing their profits, which in return, is given g iven back to the community c ommunity through programs and services provided by the Salvation Army.

3. CEI (Maine) - Coastal Enterprises Inc is a non-profit community development corporation creating economic opportunities for Maine people, businesses and communities.. CEI specializes communities specializes in linking economic initiatives with employm employment ent opportunities for low income people. In particular, the company focuses on providing people with the training and support they need to access employmen employmentt in non-traditional occupations with decent wages and benefits. (www.ceimaine.org) The Salvation Army’s goal will be identical in the fact that the t he training programs will be implemented to provide low-income individuals individuals with the skills and training tr aining needed to succeed in their fut future ure employment.

39

 

 Appendix  Append ix R Management Appendix Human Resource Plan Purpose:  To build a strong training program that will enhance our employees ability to perform

in a workforce and apply skills learned. Challenges: Significant demographic demographic issues such as low education, education, poverty, and motivation motivation

concerning the Appalachian region. 1. We need need to first, first, attract attract some some kind of talent talent upon upon hiring. hiring. By traini training ng the hired employees we will then be able to retain this talent and allow for advancement in the workforce. 2. We need to build confidence and motivation motivation within within our employees employees through our our training program. We need to continually inform them that that they possess the capacity to deliver  excellent service and to increase understanding and knowledge within them for  continuous improvement in providing excellent customer service. 3. We need to provide a safe and healthy he althy work work place for ourhealthy employees. employe es. This will be be done by maintaining positive attitudes and allowing for a safe, working environment. environmen t. 4. We need to make sure sure that the top manag managemen ementt is doing there there job and providi providing ng lower  lower  management manageme nt with the necessary tools tools to be effective at their jobs. These tools might range from physical tools to the emotional tools that top management management should provide. He should also focus his/her management management to correspond with government government plans, goals, and priorities. 5. We need to keep updated and maintain maintain employee employee enhancement enhancement and productiveness. productiveness. This could be done through some sort of point system or by continually evaluating an employee’s employe e’s progress through interviews or evaluations. evaluations. Suggestions: No more than 10 part time employees. Also, no more than two managers that

watch over and maintain employee operations and progress should be hired to work at the new Salvation Army thrift store in Athens. Job Descriptions

Store Manager- (2 employees) employees) T The he store manager oversees all operations in the Athens Salvation Army. This individual will have a permanent position with the Salvation Army, unlike the other employees employees who are hired as a training process. process. Both the front stage and back stage supervisor will report report their progress to the store manager. The store manager is in charge of  making strategically decisions decisions relating to the store’s future. This person will be in cha charge rge of the hiring process of more employees employees of the future. The store manager will assist in the training program and report to the ARC as to the status of the Athens store. The store manager will be the highest paid of the company.

40

 

Front Stage

Cashier- (3 employees) These employee’s job description is to conduct point of sale operations, answer any questions about the merchandise within the store, answer telephone, and assure that the customer is satisfied with with their purchases. Cashiers should have have some basic mathematic mathematical skills and understand how to work thecusto cash register. should possess pos social skills al and be willing willin g and able to interact with customers. mers. ThisThey employee will be besess paidgood the lowest wage out of the Salvation Army team due to their low job expectations. Stock Team Members- (3 employees) These employees will be in charge of taking the clean clothes from the back back stage of the store to the front stage. They will pu putt these clothes onto onto hangers, put them them on the various racks, and/or fold them onto the the shelves. shelves. These employees employees are also in charge of assuring that the store is kept clean and organized. organized. These employees employees should be high energy people with with tolerance for repetitive actions. These employees will be paid slightly higher than the cashiers, due to more manual labor expectations. Front Stage Supervisor- (3 employees) These employees employees are in charge of supervising supervising the operations of the front stage, including the cash registers, store layout, store’s cleanliness cleanliness and team progress. They oversee all front stage employees employees and report to the store manager on their current progress and give future store adjustments. adjustments. Front Stage Supervisors Supervisors need to be high energy with the ability to motivate the employees. They should have good customer  service skills and be willing willing to interact with the customers. Front Stage supervisors will b be e paid slightly higher than the Stock Team Members, Members, due to the supervision involved in their day-today operations. Back Stage

Shipping and Receiving/Clothes Maintenance- (4 employees) These employees will be stationed in the back back stage of the store. They will accept donations donations from both the bins located located outside the store and donations donations brought during the store’s oper operating ating hours. Once the donations donations have been accepted, they will wash the clothing in the industrial washers and dryers, and clean c lean any other products donated. These employees need to be individuals who have no problem conducting repetitive repetitive actions. They need to be self-motivated self-motivated and have ability ability to notice details, as they will be inspecting inspecting the clothing. These employees employees will be paid the same as the Stock Stock Team Members because because of the fast fa st paced nature of the job. Back Stage Supervisor- (3 employees) The back stage supervisor is in charge of overseeing the back stage operations, operations, such as a s accepting donations and the cleaning process of these donations.. They will see that the back donations back stage is kept organized and clean and that all employees employe es are on task. These supervisors supervisors will report to the store manager on their progress and list suggestions suggestions for future store adjustments. Back Stage Supervisors Supervisors need need to be able able to motivate employees employees who might become become behind schedule. They must possess the ability to be a leader, in case an employee employee lacks initiative to start a task. Like the Front Stage Supervis Supervisor, or, the Back Stage Supervisor will be paid slightly higher than the Stock T Team eam Members. Our goal at Salvation Army is to employ these individuals individuals for a stated amount of time, such as a year, and then encouraged to advance to other job positions.

41

 

*The numbers of employees may vary due to the amount of volunteers that will be p participating articipating in running and maintaining the thrift store. Athens Salvation Army Sample Schedule for Week of ____________  Hours of Operation: Monday-Saturday 9-7   Sunday 12-6 

Monday

Tuesday

Thursday

Friday

Saturday

Sunday

off 9-2 2-7 off 9-2 2-7 off 9-2 2-7 off

We dnesda y 2- 7 off 9- 2 2- 7 off 9- 2 2- 7 off 9- 2 2- 7

Cashier 1 Cashier 2 Cashier 3 Stock 1 Stock 2 Stock 3 Front Supervisor 1 Front Supervisor 2 Front Supervisor 3 S&R 1

9-2 2-7 off 9-2 2-7 off 9-2 2-7 off 9-2

9-2 2-7 off 9-2 2-7 off 9-2 2-7 off 2-7

off 9-2 2-7 off 9-2 2-7 off 9-3 2-7 off

2-7 of f 9-2 2-7 of f 9-2 2-7 of f 9-2 9-2

12-3 3-6 off   12-3 3-6 off   12-3 3-6 off   12-3

S&R 2 S&R 3 S&R 4 Back Supervisor 1 Back Supervisor 2 Back Supervisor 3 Store Manager 1 Store Manager 2

9-2 2-7 off 9-2 2-7 off 8-2 2-8

9-2 9-2 2-7 2-7 9-2 off 8-2 2-8

9- 2 off 9- 2 off 2- 7 9- 2 8- 2 2- 8

off 9-2 9-2 9-2 off 2-7 8-2 2-8

2-7 9-2 9-2 2-7 off 9-2 8-2 2-8

9-2 2-7 of f of f 2-7 9-2

12-3 off   3-6 12-3 off   3-6 11-3

2-8

*Schedule subject to change depending upon the number of Volunteers available

42

 

Job Description Diagram

43

Sponsor Documents

Or use your account on DocShare.tips

Hide

Forgot your password?

Or register your new account on DocShare.tips

Hide

Lost your password? Please enter your email address. You will receive a link to create a new password.

Back to log-in

Close