Buy Tickets Now Project
Content
ACKNOWLEDGMENT
First of all we would like to thank ALLAH Almighty, for finally making our efforts worth. We think if any of us honestly reflects on who we are, how we got here, what we think we might do well, and so forth. Some time the work of some other persons make our work easy, as well as a teacher’s work to make a development in the student works as a ladder, they remain at that place but lift us up higher and higher. So we would extremely like to thank to Ms. Shamaila Jabeen, who is our project instructor of e-business, for her amiable support and guidance in completing this project. It is due to her that, we had the opportunity of learning how to carry out and conduct an analysis of a process of an organization. May ALLAH bless on her a lot and may she live long and happy in every moment of her life, (Amen). This report about presenting a new online business plan with physical existence; this will help us in enhancing our business working ability and creative skills in the practical scenario.
2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
EXECUTIVE SUMMARY
We have planned a new idea and we are going to launch a business that will deal with delivery of tickets and services. We will deliver the Tickets at your surroundings and outlying that beyond words, to achieve this vision we’ll provide services to satisfy our valuable customers. Our main focus is to provide the customer services in order to reduce the cost, time wastage, and the efforts, of the customer and to established a new business with a low budget in this business we will make agreement and contracts with different companies and out lets to provide products at cheap rates and on the behalf of customer we deliver that products to the end user as specify by the customer. We’ll deal with our customers by maintaining online website where they can place an order by their credit cards and debit cards, as well as we’ll also establish a physical office where customer can easily visit our office for further bookings too. For doing this business we have planned out a business in which we showed the customer analysis, Marketing needs with objectives to accomplish those needs, marketing segments are shown in this report as a further Business aspect. On the other hand we also analyzed the market and drew an alternate marketing strategy. PESTEL & SWOT analysis are also being done for our business. For further explanation of our Bookings we described marketing mix in detail as we could, anyhow few products may not be included yet that relate to our future plans. At the end we made a financial projection as well as key revenue assumptions on annual basis but we also showed an assumed average income per month. Further details are given in this report.
2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
BUSINESS IDEA
We have planned a new idea and we are going to launch a business that will deal with delivery of tickets and their services. Our business name is “Buy Tickets Now” and the vision is to Deliver the Value and maintain the services that will not only satisfy the customer needs and wants but also their desires! Our main focus is to provide the customer services in order to reduce the cost, time wastage, and the efforts, of the customer and to establish a new business with a low budget in this business we will make agreement and contracts with different companies and outlets to provide Tickets at cheap rates on earliest Bookings. We’ll deal with our customers by maintaining online website where they can place an order by their credit cards and debit cards through PAYPAL (Our Payment Partners worldwide), as well as we’ll also establish a physical office where customer can easily visit our office and place an order after seeming our complete products range. Further details are given in this report as we will proceed further.
INTRODUCTION VISION:
“To make the Ticketing just a Click away”
MISSION:
“Provide the best services at your doorsteps, with just a single click away.”
2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
What Market Actually NEEDS!
Market’s demands and needs will change from time to time, so as the demand would change we have to provide them according to their needs, such as: Value to our clients Facilities at affordable rates Efficiency and effectiveness Value for their money Reliability Comfort and ease On time services
MARKETING OBJECTIVES
To meet the customers requirement Provide Information and Ticketing Packages on continuous basis. To provide a positive experience to all our customers to create a positive mind set. Expand our markets and identify new markets for our product and services to be a multinational business.
CLIMATE:
Climate that affected to company directly or indirectly includes PESTEL analysis that relates with four elements that are given as under: 2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
POLITICAL:
Politics plays a huge impact on the businesses, because frequent changes in the governmental policies will affect the business in the following ways such as: G.S.T import duty freight charges excise duty etc
ECONOMICAL:
In economical crisis as we all know that when inflation increases then it causes a reduce in the purchasing power of people and in crisis every business has to suffer a lot or it persuades to conduct business at breakeven point for a short period of time to survive in the market
SOCIOLOGICAL:
Social factors also affect the level of consumption of services, because due to special events or social factor people are ready to use specific services such as in case of, Travelling abroad Special events such as EID Marriages Conferences Parties etc.
TECHNOLOGICAL:
Technology has greater importance in this era where we stand today, that’s why we also focus on to provide online services. Technology plays a very vital role and provides the certain benefits to customers Easier access to our products and services Facilitation of customization Making orders online 2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
Making payments by sitting at home
S.W.O.T ANALYSIS: (Internal Analysis)
STRENGTHS:
Strong distribution channel Wide range of Information Available Home delivery of Tickets Online purchasing process Detailed Facilitation Online Customization Higher quality with affordable prices On time delivery Easier to access
WEAKNESS:
Limited Internet Access or Updating Errors. No-tangible cues about Tickets while purchasing online
(External
Analysis)
OPPORTUNITIES:
Increasing demand of home delivery services Increasing demand of quality products Increasing demand of shopping at home system. 2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
Increasing demand of wide range of products to choose online
THREATS:
Illiteracy rate is Higher Less awareness of online purchasing system Hackers Electricity shortage New arrivals
MARKETING SEGMENTS:
There are basically four major market segments that we are going to target, these are given below:
Business Class Travelers/Adventurers Students Studying abroad Emergency Based Travel Travelling for a Holiday With Family
MARKET ANALYSIS:
DESCRIPTION:
“Buy Tickets Now” will provide products according to the needs and wants of their customers to satisfy them to the utmost extent.
DEPRESSION IN SALES:
A depression in sales cannot be measured exactly but it varies due to the following reasons: 2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
Time to time According to Weather or season Events to events According to market condition And finally economic conditions as well.
Services:
Every customer needs “after sale service” so we will provide them after sale services to satisfy our customers.
Pricing:
“Buy Tickets Now” Would try to set price of its ticketing as cheap as possible if & only if they are going to be booked earlier the most as possible by their customers.
RISK FACTORS
Awareness to customer Entry of new rivals
Limited Approach of a customer towards our Online Ticketing process Internet breakdown Load shedding Copy rights Laws piracy
ALTERNATE MARKETING
“Buy Tickets Now” will adopts this action if manipulation in strategy is required, such as: 2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
DISCOUNTING TICKETS:
“Buy Tickets Now” will start discounts at every year on the end of Travelling season different events (special discount) When competitors will become a higher competition
POSITIONING AS A PREMIUM:
In future, we’ll provide different options with different packages such as Tickets will be given with free stays at Hotels of the related places where you want to stay on your Travelling Visit.
MARKETING MIX PRODUCT
Tickets available for sale from PIA, Air Blue, Shaheen Airways, Pakistan Railways, Niazi Express, Daewoo, Faisal Movers etc will be available on our Website & on Head office too respectively.
PRICE
PRICING
Prices are settled according to market's demand.
PAYMENT TERMS:
In “Buy Tickets Now” Payments will be made by following modes: By cash at Head Office Online by credit/debit card through PAY PAL Payment Mode.
2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
PLACEMENT
LOCATION
“Buy Tickets Now`s” main focus would be to capture the Whole nation. As you know our business is basically based on online services but initially we’ll also maintain one office in Lahore, where customers can visit in order to Buy Tickets if they fail to make it on Original Travel service providers. We will try to get any commercial area (Mall of Lahore) In the middle of Lahore that would help us a lot to cater people all over Lahore at the same time.
DISTRIBUTION CHANNELS (DIRECT)
“Buy Tickets Now” industry will work as retailer and whole seller, but initially we’ll work as retailer. “Buy Tickets Now” will contact its customers as in a direct relation, face to face, and on online systems, so we’ll provide our quality products to our customers directly and by this no intermediaries would be involved in the whole process.
PROMOTION
ADVERTISEMENT:
Advertisements are being done by: LOCAL CABLE NETWORK MAGAZINES BILLBOARDS INTERNET ADS NEWSPAPERS
2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
FINANCIAL RATIOS
(CLICK & MORTAR SUMMARY) EXPENSE TYPE
Own Land / rented (liberty) Infrastructure expense: Transport expense: Equipment technology expense: Internet Services: Staff charges: Other expenses
Own
5million+ /P.A 0.3million P.A 2million one time 0.15 million (one server, 5 pc, printer, scanner, fax , telephone etc ) No 1. 8 million/ P.A .12million /P.A
Rented / outsourcing
.3 million+ 0.3million P.A 360000 / P.A 0.15 million (one server, 5 pc, printer, scanner, fax , telephone etc ) 45000/ P.A .6 million / P.A .12million /P.A
EXPENSES preference
.3 million+ 0.3 million 36000/P.A
.15 million
45000/ P.A .6 million / P.A .12million /P.A
TOTAL EXPENSES
9.37million
1.575 million
1.551 million
2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
REVENUE PREDICTOR
Tickets AIR TRAIN BUS Other income TOTAL REVENUE SALE PER TICKET 8001200 400900 7001800 10000 per annum SALES ON URGENT
TICKETING
SALES per annum 0.9 million /P.A 1.8 million /P.A 2.5million / P.A 1 million
PROFIT .18 million .36 million 0.5 million 1 million 2.04 million
12002000 9003000 18005000 10000 per annum
Mathematically:Expense 1.551million/per annum - Revenue 2.04 million/ per annum = Profit 0.4889million/per annum
Note: 1million=10 lac 0.489x10, 00,000=489,000 Now:Earning Per Month = 489,000lac/12months Earning Per Month (R.s 40,666) From the E-Business
2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
Instructors’ Comments
2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
First of all we would like to thank ALLAH Almighty, for finally making our efforts worth. We think if any of us honestly reflects on who we are, how we got here, what we think we might do well, and so forth. Some time the work of some other persons make our work easy, as well as a teacher’s work to make a development in the student works as a ladder, they remain at that place but lift us up higher and higher. So we would extremely like to thank to Ms. Shamaila Jabeen, who is our project instructor of e-business, for her amiable support and guidance in completing this project. It is due to her that, we had the opportunity of learning how to carry out and conduct an analysis of a process of an organization. May ALLAH bless on her a lot and may she live long and happy in every moment of her life, (Amen). This report about presenting a new online business plan with physical existence; this will help us in enhancing our business working ability and creative skills in the practical scenario.
2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
EXECUTIVE SUMMARY
We have planned a new idea and we are going to launch a business that will deal with delivery of tickets and services. We will deliver the Tickets at your surroundings and outlying that beyond words, to achieve this vision we’ll provide services to satisfy our valuable customers. Our main focus is to provide the customer services in order to reduce the cost, time wastage, and the efforts, of the customer and to established a new business with a low budget in this business we will make agreement and contracts with different companies and out lets to provide products at cheap rates and on the behalf of customer we deliver that products to the end user as specify by the customer. We’ll deal with our customers by maintaining online website where they can place an order by their credit cards and debit cards, as well as we’ll also establish a physical office where customer can easily visit our office for further bookings too. For doing this business we have planned out a business in which we showed the customer analysis, Marketing needs with objectives to accomplish those needs, marketing segments are shown in this report as a further Business aspect. On the other hand we also analyzed the market and drew an alternate marketing strategy. PESTEL & SWOT analysis are also being done for our business. For further explanation of our Bookings we described marketing mix in detail as we could, anyhow few products may not be included yet that relate to our future plans. At the end we made a financial projection as well as key revenue assumptions on annual basis but we also showed an assumed average income per month. Further details are given in this report.
2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
BUSINESS IDEA
We have planned a new idea and we are going to launch a business that will deal with delivery of tickets and their services. Our business name is “Buy Tickets Now” and the vision is to Deliver the Value and maintain the services that will not only satisfy the customer needs and wants but also their desires! Our main focus is to provide the customer services in order to reduce the cost, time wastage, and the efforts, of the customer and to establish a new business with a low budget in this business we will make agreement and contracts with different companies and outlets to provide Tickets at cheap rates on earliest Bookings. We’ll deal with our customers by maintaining online website where they can place an order by their credit cards and debit cards through PAYPAL (Our Payment Partners worldwide), as well as we’ll also establish a physical office where customer can easily visit our office and place an order after seeming our complete products range. Further details are given in this report as we will proceed further.
INTRODUCTION VISION:
“To make the Ticketing just a Click away”
MISSION:
“Provide the best services at your doorsteps, with just a single click away.”
2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
What Market Actually NEEDS!
Market’s demands and needs will change from time to time, so as the demand would change we have to provide them according to their needs, such as: Value to our clients Facilities at affordable rates Efficiency and effectiveness Value for their money Reliability Comfort and ease On time services
MARKETING OBJECTIVES
To meet the customers requirement Provide Information and Ticketing Packages on continuous basis. To provide a positive experience to all our customers to create a positive mind set. Expand our markets and identify new markets for our product and services to be a multinational business.
CLIMATE:
Climate that affected to company directly or indirectly includes PESTEL analysis that relates with four elements that are given as under: 2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
POLITICAL:
Politics plays a huge impact on the businesses, because frequent changes in the governmental policies will affect the business in the following ways such as: G.S.T import duty freight charges excise duty etc
ECONOMICAL:
In economical crisis as we all know that when inflation increases then it causes a reduce in the purchasing power of people and in crisis every business has to suffer a lot or it persuades to conduct business at breakeven point for a short period of time to survive in the market
SOCIOLOGICAL:
Social factors also affect the level of consumption of services, because due to special events or social factor people are ready to use specific services such as in case of, Travelling abroad Special events such as EID Marriages Conferences Parties etc.
TECHNOLOGICAL:
Technology has greater importance in this era where we stand today, that’s why we also focus on to provide online services. Technology plays a very vital role and provides the certain benefits to customers Easier access to our products and services Facilitation of customization Making orders online 2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
Making payments by sitting at home
S.W.O.T ANALYSIS: (Internal Analysis)
STRENGTHS:
Strong distribution channel Wide range of Information Available Home delivery of Tickets Online purchasing process Detailed Facilitation Online Customization Higher quality with affordable prices On time delivery Easier to access
WEAKNESS:
Limited Internet Access or Updating Errors. No-tangible cues about Tickets while purchasing online
(External
Analysis)
OPPORTUNITIES:
Increasing demand of home delivery services Increasing demand of quality products Increasing demand of shopping at home system. 2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
Increasing demand of wide range of products to choose online
THREATS:
Illiteracy rate is Higher Less awareness of online purchasing system Hackers Electricity shortage New arrivals
MARKETING SEGMENTS:
There are basically four major market segments that we are going to target, these are given below:
Business Class Travelers/Adventurers Students Studying abroad Emergency Based Travel Travelling for a Holiday With Family
MARKET ANALYSIS:
DESCRIPTION:
“Buy Tickets Now” will provide products according to the needs and wants of their customers to satisfy them to the utmost extent.
DEPRESSION IN SALES:
A depression in sales cannot be measured exactly but it varies due to the following reasons: 2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
Time to time According to Weather or season Events to events According to market condition And finally economic conditions as well.
Services:
Every customer needs “after sale service” so we will provide them after sale services to satisfy our customers.
Pricing:
“Buy Tickets Now” Would try to set price of its ticketing as cheap as possible if & only if they are going to be booked earlier the most as possible by their customers.
RISK FACTORS
Awareness to customer Entry of new rivals
Limited Approach of a customer towards our Online Ticketing process Internet breakdown Load shedding Copy rights Laws piracy
ALTERNATE MARKETING
“Buy Tickets Now” will adopts this action if manipulation in strategy is required, such as: 2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
DISCOUNTING TICKETS:
“Buy Tickets Now” will start discounts at every year on the end of Travelling season different events (special discount) When competitors will become a higher competition
POSITIONING AS A PREMIUM:
In future, we’ll provide different options with different packages such as Tickets will be given with free stays at Hotels of the related places where you want to stay on your Travelling Visit.
MARKETING MIX PRODUCT
Tickets available for sale from PIA, Air Blue, Shaheen Airways, Pakistan Railways, Niazi Express, Daewoo, Faisal Movers etc will be available on our Website & on Head office too respectively.
PRICE
PRICING
Prices are settled according to market's demand.
PAYMENT TERMS:
In “Buy Tickets Now” Payments will be made by following modes: By cash at Head Office Online by credit/debit card through PAY PAL Payment Mode.
2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
PLACEMENT
LOCATION
“Buy Tickets Now`s” main focus would be to capture the Whole nation. As you know our business is basically based on online services but initially we’ll also maintain one office in Lahore, where customers can visit in order to Buy Tickets if they fail to make it on Original Travel service providers. We will try to get any commercial area (Mall of Lahore) In the middle of Lahore that would help us a lot to cater people all over Lahore at the same time.
DISTRIBUTION CHANNELS (DIRECT)
“Buy Tickets Now” industry will work as retailer and whole seller, but initially we’ll work as retailer. “Buy Tickets Now” will contact its customers as in a direct relation, face to face, and on online systems, so we’ll provide our quality products to our customers directly and by this no intermediaries would be involved in the whole process.
PROMOTION
ADVERTISEMENT:
Advertisements are being done by: LOCAL CABLE NETWORK MAGAZINES BILLBOARDS INTERNET ADS NEWSPAPERS
2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
FINANCIAL RATIOS
(CLICK & MORTAR SUMMARY) EXPENSE TYPE
Own Land / rented (liberty) Infrastructure expense: Transport expense: Equipment technology expense: Internet Services: Staff charges: Other expenses
Own
5million+ /P.A 0.3million P.A 2million one time 0.15 million (one server, 5 pc, printer, scanner, fax , telephone etc ) No 1. 8 million/ P.A .12million /P.A
Rented / outsourcing
.3 million+ 0.3million P.A 360000 / P.A 0.15 million (one server, 5 pc, printer, scanner, fax , telephone etc ) 45000/ P.A .6 million / P.A .12million /P.A
EXPENSES preference
.3 million+ 0.3 million 36000/P.A
.15 million
45000/ P.A .6 million / P.A .12million /P.A
TOTAL EXPENSES
9.37million
1.575 million
1.551 million
2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
REVENUE PREDICTOR
Tickets AIR TRAIN BUS Other income TOTAL REVENUE SALE PER TICKET 8001200 400900 7001800 10000 per annum SALES ON URGENT
TICKETING
SALES per annum 0.9 million /P.A 1.8 million /P.A 2.5million / P.A 1 million
PROFIT .18 million .36 million 0.5 million 1 million 2.04 million
12002000 9003000 18005000 10000 per annum
Mathematically:Expense 1.551million/per annum - Revenue 2.04 million/ per annum = Profit 0.4889million/per annum
Note: 1million=10 lac 0.489x10, 00,000=489,000 Now:Earning Per Month = 489,000lac/12months Earning Per Month (R.s 40,666) From the E-Business
2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
Instructors’ Comments
2
COMSATS INSTITUTE OF INFORMATION TECHNOLOGY LAHORE
