Campaign Proposal
Content
Campaign Proposal
Product
Cancer research UK
Target audience
(18-22) people who are in college and university because they don’t have
enough money also most people that age are finding out they have cancer
or their family members have gotten cancer.
Campaign message
The message is trying to show that by buying cancer research clothing
you can still look good and you can also support the cause while wearing
them.
Launch date
The clothing for cancer research will be released on the 18th April 2015.I
have chosen this date because Race for life is starting on the 5th of August
this means that people have time to sort money and buy the items. Also
the date the clothes are released is on awareness day which means
people will buy the clothes out of respect.
Schedule of advertisements
Advert 1: Posters/newspaper/magazines. The date of these adverts will
be released on the 18th April 2015.These adverts will also be released for 5
weeks.
Advert 2: Billboards. The billboards will be released on the 23rd of May.
This advert will also released for 4 weeks.
Advert 3: Bus stops. The adverts will start appearing in bus stops on
the 21st of June. These adverts will also be released for 5 weeks.
Location of adverts
Advert 1: Clothing adverts for cancer research shall appear in posters
around the UK which will be around university campuses and also in town
centres. They will also be in newspapers the mirror, the independent and
also the guardian. Adverts will also appear in these magazines women’s
weekly and men’s health.
Advert 2:
Adverts will then appear on billboards around town centres, on the side of
buses and on the side of taxies.These will be set around Birmingham,
Manchester, Liverpool, Newcastle and London.
Advert 3:
The third advert will appear on the side of bus stops which will be around
colleges and universities also the adverts will be placed around town
centres.
Legal issues
Copyright:
Means copying someone’s work for example people can’t copy someone’s
music, articles, films or even photographs
-This will apply to campaign because I will take all of the photographs and
not copy anyone else’s work.
Discrimination
Discrimination means to insult or offend someone on their religion,
ethnicity, race, age, gender and disability. Discrimination is action that
denies social participation or human rights to categories of people based
on prejudice.
-This will apply to my campaign because I will make sure I will not
discriminate anyone’s religion, race, age, gender or disability.
Obscenity Law
Obscenity law you can’t offend people purposely also you aren’t allowed
to swear because you might offend them. Obscenity is a legal term that
applies to anything offensive to morals and is often equated with the term
pornography. Pornography, however, is a more limited term, which refers
to the erotic content of books, magazines, films, and recordings.
-This will apply to my campaign because I will not have any swearing in
the advert that will offend people.
Ethical issues
Representation issues
You are not allowed represented people however you want you have to
treat everyone fairly. So if I was going to make a different campaign I
would have more people to work on it also I would take people from
different backgrounds so everyone’s treated fairly.
Code of practice
3.1 Marketing communications must not materially mislead or be likely to do
so.
3.2 Obvious exaggerations and claims that the average consumer who sees
the marketing communication is unlikely to take literally are allowed provided
they do not materially mislead.
3.3 Marketing communications must not mislead the consumer by omitting
material information. They must not mislead by hiding material information or
presenting it in an unclear, unintelligible, ambiguous or untimely manner.
I would not mislead people and I will make sure that they know the clothes
are from a charity shop.You can’t change the way the product looks using
Photoshop or any other photo editing software and you also can’t change the
look of the clothes.
Miss leading advertising
Product
Cancer research UK
Target audience
(18-22) people who are in college and university because they don’t have
enough money also most people that age are finding out they have cancer
or their family members have gotten cancer.
Campaign message
The message is trying to show that by buying cancer research clothing
you can still look good and you can also support the cause while wearing
them.
Launch date
The clothing for cancer research will be released on the 18th April 2015.I
have chosen this date because Race for life is starting on the 5th of August
this means that people have time to sort money and buy the items. Also
the date the clothes are released is on awareness day which means
people will buy the clothes out of respect.
Schedule of advertisements
Advert 1: Posters/newspaper/magazines. The date of these adverts will
be released on the 18th April 2015.These adverts will also be released for 5
weeks.
Advert 2: Billboards. The billboards will be released on the 23rd of May.
This advert will also released for 4 weeks.
Advert 3: Bus stops. The adverts will start appearing in bus stops on
the 21st of June. These adverts will also be released for 5 weeks.
Location of adverts
Advert 1: Clothing adverts for cancer research shall appear in posters
around the UK which will be around university campuses and also in town
centres. They will also be in newspapers the mirror, the independent and
also the guardian. Adverts will also appear in these magazines women’s
weekly and men’s health.
Advert 2:
Adverts will then appear on billboards around town centres, on the side of
buses and on the side of taxies.These will be set around Birmingham,
Manchester, Liverpool, Newcastle and London.
Advert 3:
The third advert will appear on the side of bus stops which will be around
colleges and universities also the adverts will be placed around town
centres.
Legal issues
Copyright:
Means copying someone’s work for example people can’t copy someone’s
music, articles, films or even photographs
-This will apply to campaign because I will take all of the photographs and
not copy anyone else’s work.
Discrimination
Discrimination means to insult or offend someone on their religion,
ethnicity, race, age, gender and disability. Discrimination is action that
denies social participation or human rights to categories of people based
on prejudice.
-This will apply to my campaign because I will make sure I will not
discriminate anyone’s religion, race, age, gender or disability.
Obscenity Law
Obscenity law you can’t offend people purposely also you aren’t allowed
to swear because you might offend them. Obscenity is a legal term that
applies to anything offensive to morals and is often equated with the term
pornography. Pornography, however, is a more limited term, which refers
to the erotic content of books, magazines, films, and recordings.
-This will apply to my campaign because I will not have any swearing in
the advert that will offend people.
Ethical issues
Representation issues
You are not allowed represented people however you want you have to
treat everyone fairly. So if I was going to make a different campaign I
would have more people to work on it also I would take people from
different backgrounds so everyone’s treated fairly.
Code of practice
3.1 Marketing communications must not materially mislead or be likely to do
so.
3.2 Obvious exaggerations and claims that the average consumer who sees
the marketing communication is unlikely to take literally are allowed provided
they do not materially mislead.
3.3 Marketing communications must not mislead the consumer by omitting
material information. They must not mislead by hiding material information or
presenting it in an unclear, unintelligible, ambiguous or untimely manner.
I would not mislead people and I will make sure that they know the clothes
are from a charity shop.You can’t change the way the product looks using
Photoshop or any other photo editing software and you also can’t change the
look of the clothes.
Miss leading advertising
