Campaign
Content
Daily News Share
Samsung Launches Global Brand Marketing Campaign
Jun 10, 2005
Printable format Email this Article Search
Samsung Electronics announced the launch of the first phase of a new worldwide advertising campaign. Called "Imagine," the new campaign focuses on what happens when Samsung products come into people's lives. Each advertisement asks consumers to imagine how their worlds can be made more fun, exciting, and productive with the creative spark of Samsung design and technology. Marketing a wide range of Samsung products -- including mobile phones, flat-panel televisions, and portable media players -- the "Imagine" campaign will be introduced initially in a series of television spots, later expanding to include print advertisements, outdoor space displays, Internet placements, and other experiential marketing channels. The first television commercial was previewed in a limited number of spots in the United States starting in late May, and the campaign formally begin the week of June 6 in 35 additional countries. Under this initial phase, Samsung says the TV spots will appear for a few weeks in each country over the next 2 to 3 months, allowing it to measure audience reaction and the ads' effectiveness in different markets. Samsung then plans to launch the main phase of the campaign worldwide in late summer, ultimately reaching consumers in more than 50 countries around the world by year-end. Samsung first launched its global brand in 1999 as a common platform to promote all of the company's business areas, and since that time, the company says promotional campaigns supporting the brand have helped to greatly increase awareness of Samsung. "In just a few years, the Samsung brand has grown to become one of the most respected and valued names in consumer electronics all over the world," commented Gregory Lee, senior vice president and chief marketing officer for Samsung Electronics. "With this new campaign, our aim is to expand on this recognition to build a warmer, more emotional connection with our customers. The only limit is their imagination."
2. http://www.domainb.com/companies/companies_s/Samsung_India/20091009_samsung_mobile.html Samsung Mobile launches global marketing campaign news 09 October 2009
The new Samsung mobile phone will have a new strapline: ''What colour is your life«?" The company has launched an integrated global marketing campaign to support its new Genio range of mobile phone handsets.
It is the first time the brand has led a global campaign out of the UK, under UK marketing director Mikah Martin-Cruz. The creative ''What colour is your life«?'' developed by CHI and Partners will be picked up in all major markets. In earlier campaigns creatives were localised. Samsung hopes to target the youth market with television, press, outdoor, cinema and online adverts highlighting the social networking capabilities of the handsets. The campaign also includes below-the-line retail marketing with freestanding units and interactive window displays. Online marketing includes social networking activity on Facebook and Bebo Martin-Cruz says, ''This campaign really sets the bar for future global launches. With 'What Colour is Your Life?' we have created something that resonates with target consumers across the world. Our exciting new era continues as we maintain our focus on consumers' experiences to connect with them and drive brand preference.''
3. http://www.marketingweek.co.uk/news/samsung-launches-first-uk-ledglobal-campaign/3005345.article
Samsung launches first UK-led global campaign
Thu, 8 Oct 2009 | By Rosie Baker Samsung Mobile has launched an integrated global marketing campaign to support its new Genio range of mobile phone handsets.
It is the first time the brand has led a global campaign out of the UK, under UK marketing director Mikah Martin-Cruz.
The creative and strapline ³What colour is your life«?´ developed by CHI and Partners will be picked up in all major markets, in contrast to previous campaigns where creative has been localised.
Samsung hopes to target the youth market with television, press, outdoor, cinema and online adverts highlighting the social networking capabilities of the handsets. Twenty and 30-second TV spots break in the UK on 8 October. The campaign also includes below-the-line retail marketing with freestanding units and interactive window displays. Online marketing includes social networking activity on Facebook and Bebo Martin-Cruz says: ³This campaign really sets the bar for future global launches. With µWhat Colour is Your Life?¶ we have created something that resonates with target consumers across the world. Our exciting new era continues as we maintain our focus on consumers¶ experiences to connect with them and drive brand preference.´
4.
http://www.samsung.com/us/news/newsRead.do?news_group=corpor atenews&news_seq=2724
SAMSUNG Electronics Introduces First Phase of New Global Brand Marketing AD Campaign
on Jun 09, 2005 Vignettes of enhanced lifestyles ask viewers to ³Imagine´ what they can do with Samsung design and technology SEOUL, Korea - June 9, 2005 : Building on its established image as one of the world¶s leading producers of lifestyle-enhancing products, Samsung Electronics is launching the first phase of a new worldwide advertising campaign, showcasing examples of the many ways that innovative Samsung products can brighten lives wherever people live, work, or play. The new campaign is called ³Imagine´, painting human and amusing stories that highlight what happens when Samsung products come into people¶s lives. Each advertisement asks consumers to imagine how their worlds can be made more fun, exciting, and productive with the creative spark of Samsung design and technology. Highlighting a wide range of Samsung products ? including mobile phones, flat-panel televisions, portable media players and more ? the ³Imagine´ campaign will be introduced initially in a series of television spots, later expanding to include print advertisements, outdoor space displays, Internet placements and other experiential marketing channels. The first television commercial was previewed in a limited number of spots in the United States starting in late May, and the campaign formally begins this week in 35 additional countries. Under this initial phase, the TV spots will appear for a few weeks in each country over the next two to three months, allowing the company to measure audience reaction and the ads¶ effectiveness in different markets. Samsung then plans to launch the main phase of the campaign worldwide in late summer, ultimately reaching consumers in over 50 countries around the world by year-end. Samsung first launched its global brand in 1999 as a common platform to promote all of the company¶s business areas, and since that time, promotional campaigns supporting the brand have helped to greatly increase awareness of Samsung as a producer of innovative, high-quality products. The new campaign aims to now elevate Samsung beyond this level, building preference, not just awareness, around the brand among sophisticated audiences who have a strong appreciation for style and technology. ³In just a few years, the Samsung brand has grown to become one of the most respected and valued names in consumer electronics all over the world,´ commented Gregory Lee, senior vice president and chief marketing officer for Samsung Electronics. ³With this new campaign, our aim is to expand on this recognition to build a warmer, more emotional connection with our customers. The only limit is their imagination.´ The new campaign was created by Berlin Cameron/Red Cell, an award-winning creative agency within the WPP group of companies. Directed by the Oscar-nominated team of Will Speck and Josh Gordon, the ³Imagine´ TV spots will include
scenes shot in the U.S., Denmark, the Netherlands and Croatia. Photography for the print campaign will be shot by Geof Kern, a critically-acclaimed artist and winner of many prestigious awards for his commercial and artistic work. About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 123,000 people in 93 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit www.samsung.com
5. http://www.samsung.com/au/news/newsRead.do?news_seq=11349&page=1
SAMSUNG LAUNCHES MAJOR ADVERTISING CAMPAIGN TO DRIVE ITS BUSINESS-TO-BUSINESS PRESENCE
on Nov 07, 2008 Launch of a new global advertising campaign, "Ctrl P" The campaign will strengthen the SAMSUNG brand among a business audience and raise awareness of the company's printer offering Sydney, 5 November, 2008 - SAMSUNG Electronics has introduced a new global advertising campaign to strengthen its brand among a business audience and raise awareness of the company¶s printer offering. The campaign, "Ctrl P", is part of a comprehensive marketing push for SAMSUNG's printing business, a key strategic growth area for the company. "Ctrl P" stands for "easy manageability" of business customer¶s printing infrastructure through SAMSUNG's printing solutions. SAMSUNG has a very strong brand reputation in the business-to-consumer (B2C) market, in particular for its mobile phones and televisions. SAMSUNG has recognised that its offering for the business-to-business (B2B) market is an area of strategic growth and is focused on strengthening the brand in this space, leveraging the success it has seen in the B2C market. SAMSUNG's printing business is spearheading its drive into the B2B space and offers continued growth opportunity and strong market potential.
SAMSUNG's printing devices and solutions portfolio are easy-to-use and enable organisations to manage their printing fleet centrally, minimising maintenance, while offering greater control and reducing the cost of office printing. This comes to life through the "Ctrl P" campaign, which addresses above and below the line activities, including online, press, banners and billboards, raising awareness amongst IT decision makers. This campaign is just one part of SAMSUNG's printer marketing effort and is designed to support the company's growth plans in this market. "Growing the printer business is a major focus for SAMSUNG," said Anthony Toope, Marketing Manager IT Division, SAMSUNG Electronics Australia. He continued, "SAMSUNG currently holds the second position by market share in the worldwide laser printer industry and we are looking to consolidate this strength through significant growth of the laser printer business. This campaign is a key element of our growth ambitions for the printing business and for company's global brand strategy." In order to continue this growth in the B2B printer market, the company is investing heavily in its workforce and marketing efforts globally, together with significantly expanding its product and solutions portfolio. The "Ctrl P" campaign will run in 14 global markets, Australia, Canada, China, North America, Russia and Singapore and eight European countries. The new SAMSUNG Business website www.samsung.com.au/businessprinter provides information for IT decision makers on; the SAMSUNG product range, print solutions to improve workflow, fleet management, IT administration tools, case studies, white papers and third party reviews and awards. About SAMSUNG Electronics SAMSUNG Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognised as one of the fastest growing global brands, SAMSUNG Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.au.
6. http://www.marketingmagazine.co.uk/news/917941/Samsung-launches-Jetad-campaign/
03 July 2009, 12:12pm Be the first to comment
Video: Samsung launches Jet ad campaign
LONDON - Samsung's new TV campaign for the Jet mobile phone, the first work from Grey London for Samsung, is launching tonight during Big Brother. The campaign has the strapline µImpatience is a Virtue' and features a group of people living for the moment. The campaign includes a TV and cinema ad, press and poster advertising, digital, retail, PR and below the line. SAMSUNG may be beating big names such as Sony in the fierce battle for electronics market share, but it longs to be loved. The Korean manufacturer has launched a multi-million-dollar marketing campaign fronted by Australian actor Simon Baker in a bid to bridge that gap and move from being a price-driven brand to one that can command a bigger premium at the till. Speaking exclusively to Media, marketing chief Lambro Skropidis said the company had almost equalled last year's $14 million advertising spend in the six months to June, and expected to be the biggest electronics advertiser this year. Last night, it launched its first ever masterbrand campaign covering its audio-visual, home appliance, digital imaging, IT and telecommunications divisions, featuring the tagline "Turn on tomorrow". A 60-second television commercial created by Leo Burnett opens with Baker in a Star Trek-like setting posing the question: "What will tomorrow bring?" Start of sidebar. Skip to end of sidebar. End of sidebar. Return to start of sidebar. It goes on to demonstrate ways Samsung technology will bring people closer together and uses the line, "With Samsung, tomorrow is delivered today". Mr Skropidis said the 23-year-old Samsung brand was targeting "young-minded" customers who were aware of the Samsung name but may have grown up with brands such as Sony and Panasonic. "We're a fairly new brand and people still have this love and heritage and emotional bond to brands like Sony and Panasonic," Mr Skropidis said. "We're trying to take Samsung from being well-known to well-loved." Samsung has been gaining ground in key electronics categories, snaring 24 per cent of the LCD television market in terms of units sold, making it the top-selling brand, according to data from market research company GfK. Mr Skropidis said the company viewed itself as an innovator, but it did not always get credit for being one. But he said Samsung's achievement in being first to market with 3D televisions in the
first half of this year had struck a chord, as well as giving it an 85 per cent share in that market to date. The Samsung campaign roadblocked TV networks Seven and Nine and their digital channels 7Two and Go last night, and it will be used online, in stores and in direct communications.
Samsung Launches Global Brand Marketing Campaign
Jun 10, 2005
Printable format Email this Article Search
Samsung Electronics announced the launch of the first phase of a new worldwide advertising campaign. Called "Imagine," the new campaign focuses on what happens when Samsung products come into people's lives. Each advertisement asks consumers to imagine how their worlds can be made more fun, exciting, and productive with the creative spark of Samsung design and technology. Marketing a wide range of Samsung products -- including mobile phones, flat-panel televisions, and portable media players -- the "Imagine" campaign will be introduced initially in a series of television spots, later expanding to include print advertisements, outdoor space displays, Internet placements, and other experiential marketing channels. The first television commercial was previewed in a limited number of spots in the United States starting in late May, and the campaign formally begin the week of June 6 in 35 additional countries. Under this initial phase, Samsung says the TV spots will appear for a few weeks in each country over the next 2 to 3 months, allowing it to measure audience reaction and the ads' effectiveness in different markets. Samsung then plans to launch the main phase of the campaign worldwide in late summer, ultimately reaching consumers in more than 50 countries around the world by year-end. Samsung first launched its global brand in 1999 as a common platform to promote all of the company's business areas, and since that time, the company says promotional campaigns supporting the brand have helped to greatly increase awareness of Samsung. "In just a few years, the Samsung brand has grown to become one of the most respected and valued names in consumer electronics all over the world," commented Gregory Lee, senior vice president and chief marketing officer for Samsung Electronics. "With this new campaign, our aim is to expand on this recognition to build a warmer, more emotional connection with our customers. The only limit is their imagination."
2. http://www.domainb.com/companies/companies_s/Samsung_India/20091009_samsung_mobile.html Samsung Mobile launches global marketing campaign news 09 October 2009
The new Samsung mobile phone will have a new strapline: ''What colour is your life«?" The company has launched an integrated global marketing campaign to support its new Genio range of mobile phone handsets.
It is the first time the brand has led a global campaign out of the UK, under UK marketing director Mikah Martin-Cruz. The creative ''What colour is your life«?'' developed by CHI and Partners will be picked up in all major markets. In earlier campaigns creatives were localised. Samsung hopes to target the youth market with television, press, outdoor, cinema and online adverts highlighting the social networking capabilities of the handsets. The campaign also includes below-the-line retail marketing with freestanding units and interactive window displays. Online marketing includes social networking activity on Facebook and Bebo Martin-Cruz says, ''This campaign really sets the bar for future global launches. With 'What Colour is Your Life?' we have created something that resonates with target consumers across the world. Our exciting new era continues as we maintain our focus on consumers' experiences to connect with them and drive brand preference.''
3. http://www.marketingweek.co.uk/news/samsung-launches-first-uk-ledglobal-campaign/3005345.article
Samsung launches first UK-led global campaign
Thu, 8 Oct 2009 | By Rosie Baker Samsung Mobile has launched an integrated global marketing campaign to support its new Genio range of mobile phone handsets.
It is the first time the brand has led a global campaign out of the UK, under UK marketing director Mikah Martin-Cruz.
The creative and strapline ³What colour is your life«?´ developed by CHI and Partners will be picked up in all major markets, in contrast to previous campaigns where creative has been localised.
Samsung hopes to target the youth market with television, press, outdoor, cinema and online adverts highlighting the social networking capabilities of the handsets. Twenty and 30-second TV spots break in the UK on 8 October. The campaign also includes below-the-line retail marketing with freestanding units and interactive window displays. Online marketing includes social networking activity on Facebook and Bebo Martin-Cruz says: ³This campaign really sets the bar for future global launches. With µWhat Colour is Your Life?¶ we have created something that resonates with target consumers across the world. Our exciting new era continues as we maintain our focus on consumers¶ experiences to connect with them and drive brand preference.´
4.
http://www.samsung.com/us/news/newsRead.do?news_group=corpor atenews&news_seq=2724
SAMSUNG Electronics Introduces First Phase of New Global Brand Marketing AD Campaign
on Jun 09, 2005 Vignettes of enhanced lifestyles ask viewers to ³Imagine´ what they can do with Samsung design and technology SEOUL, Korea - June 9, 2005 : Building on its established image as one of the world¶s leading producers of lifestyle-enhancing products, Samsung Electronics is launching the first phase of a new worldwide advertising campaign, showcasing examples of the many ways that innovative Samsung products can brighten lives wherever people live, work, or play. The new campaign is called ³Imagine´, painting human and amusing stories that highlight what happens when Samsung products come into people¶s lives. Each advertisement asks consumers to imagine how their worlds can be made more fun, exciting, and productive with the creative spark of Samsung design and technology. Highlighting a wide range of Samsung products ? including mobile phones, flat-panel televisions, portable media players and more ? the ³Imagine´ campaign will be introduced initially in a series of television spots, later expanding to include print advertisements, outdoor space displays, Internet placements and other experiential marketing channels. The first television commercial was previewed in a limited number of spots in the United States starting in late May, and the campaign formally begins this week in 35 additional countries. Under this initial phase, the TV spots will appear for a few weeks in each country over the next two to three months, allowing the company to measure audience reaction and the ads¶ effectiveness in different markets. Samsung then plans to launch the main phase of the campaign worldwide in late summer, ultimately reaching consumers in over 50 countries around the world by year-end. Samsung first launched its global brand in 1999 as a common platform to promote all of the company¶s business areas, and since that time, promotional campaigns supporting the brand have helped to greatly increase awareness of Samsung as a producer of innovative, high-quality products. The new campaign aims to now elevate Samsung beyond this level, building preference, not just awareness, around the brand among sophisticated audiences who have a strong appreciation for style and technology. ³In just a few years, the Samsung brand has grown to become one of the most respected and valued names in consumer electronics all over the world,´ commented Gregory Lee, senior vice president and chief marketing officer for Samsung Electronics. ³With this new campaign, our aim is to expand on this recognition to build a warmer, more emotional connection with our customers. The only limit is their imagination.´ The new campaign was created by Berlin Cameron/Red Cell, an award-winning creative agency within the WPP group of companies. Directed by the Oscar-nominated team of Will Speck and Josh Gordon, the ³Imagine´ TV spots will include
scenes shot in the U.S., Denmark, the Netherlands and Croatia. Photography for the print campaign will be shot by Geof Kern, a critically-acclaimed artist and winner of many prestigious awards for his commercial and artistic work. About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 123,000 people in 93 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit www.samsung.com
5. http://www.samsung.com/au/news/newsRead.do?news_seq=11349&page=1
SAMSUNG LAUNCHES MAJOR ADVERTISING CAMPAIGN TO DRIVE ITS BUSINESS-TO-BUSINESS PRESENCE
on Nov 07, 2008 Launch of a new global advertising campaign, "Ctrl P" The campaign will strengthen the SAMSUNG brand among a business audience and raise awareness of the company's printer offering Sydney, 5 November, 2008 - SAMSUNG Electronics has introduced a new global advertising campaign to strengthen its brand among a business audience and raise awareness of the company¶s printer offering. The campaign, "Ctrl P", is part of a comprehensive marketing push for SAMSUNG's printing business, a key strategic growth area for the company. "Ctrl P" stands for "easy manageability" of business customer¶s printing infrastructure through SAMSUNG's printing solutions. SAMSUNG has a very strong brand reputation in the business-to-consumer (B2C) market, in particular for its mobile phones and televisions. SAMSUNG has recognised that its offering for the business-to-business (B2B) market is an area of strategic growth and is focused on strengthening the brand in this space, leveraging the success it has seen in the B2C market. SAMSUNG's printing business is spearheading its drive into the B2B space and offers continued growth opportunity and strong market potential.
SAMSUNG's printing devices and solutions portfolio are easy-to-use and enable organisations to manage their printing fleet centrally, minimising maintenance, while offering greater control and reducing the cost of office printing. This comes to life through the "Ctrl P" campaign, which addresses above and below the line activities, including online, press, banners and billboards, raising awareness amongst IT decision makers. This campaign is just one part of SAMSUNG's printer marketing effort and is designed to support the company's growth plans in this market. "Growing the printer business is a major focus for SAMSUNG," said Anthony Toope, Marketing Manager IT Division, SAMSUNG Electronics Australia. He continued, "SAMSUNG currently holds the second position by market share in the worldwide laser printer industry and we are looking to consolidate this strength through significant growth of the laser printer business. This campaign is a key element of our growth ambitions for the printing business and for company's global brand strategy." In order to continue this growth in the B2B printer market, the company is investing heavily in its workforce and marketing efforts globally, together with significantly expanding its product and solutions portfolio. The "Ctrl P" campaign will run in 14 global markets, Australia, Canada, China, North America, Russia and Singapore and eight European countries. The new SAMSUNG Business website www.samsung.com.au/businessprinter provides information for IT decision makers on; the SAMSUNG product range, print solutions to improve workflow, fleet management, IT administration tools, case studies, white papers and third party reviews and awards. About SAMSUNG Electronics SAMSUNG Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognised as one of the fastest growing global brands, SAMSUNG Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.au.
6. http://www.marketingmagazine.co.uk/news/917941/Samsung-launches-Jetad-campaign/
03 July 2009, 12:12pm Be the first to comment
Video: Samsung launches Jet ad campaign
LONDON - Samsung's new TV campaign for the Jet mobile phone, the first work from Grey London for Samsung, is launching tonight during Big Brother. The campaign has the strapline µImpatience is a Virtue' and features a group of people living for the moment. The campaign includes a TV and cinema ad, press and poster advertising, digital, retail, PR and below the line. SAMSUNG may be beating big names such as Sony in the fierce battle for electronics market share, but it longs to be loved. The Korean manufacturer has launched a multi-million-dollar marketing campaign fronted by Australian actor Simon Baker in a bid to bridge that gap and move from being a price-driven brand to one that can command a bigger premium at the till. Speaking exclusively to Media, marketing chief Lambro Skropidis said the company had almost equalled last year's $14 million advertising spend in the six months to June, and expected to be the biggest electronics advertiser this year. Last night, it launched its first ever masterbrand campaign covering its audio-visual, home appliance, digital imaging, IT and telecommunications divisions, featuring the tagline "Turn on tomorrow". A 60-second television commercial created by Leo Burnett opens with Baker in a Star Trek-like setting posing the question: "What will tomorrow bring?" Start of sidebar. Skip to end of sidebar. End of sidebar. Return to start of sidebar. It goes on to demonstrate ways Samsung technology will bring people closer together and uses the line, "With Samsung, tomorrow is delivered today". Mr Skropidis said the 23-year-old Samsung brand was targeting "young-minded" customers who were aware of the Samsung name but may have grown up with brands such as Sony and Panasonic. "We're a fairly new brand and people still have this love and heritage and emotional bond to brands like Sony and Panasonic," Mr Skropidis said. "We're trying to take Samsung from being well-known to well-loved." Samsung has been gaining ground in key electronics categories, snaring 24 per cent of the LCD television market in terms of units sold, making it the top-selling brand, according to data from market research company GfK. Mr Skropidis said the company viewed itself as an innovator, but it did not always get credit for being one. But he said Samsung's achievement in being first to market with 3D televisions in the
first half of this year had struck a chord, as well as giving it an 85 per cent share in that market to date. The Samsung campaign roadblocked TV networks Seven and Nine and their digital channels 7Two and Go last night, and it will be used online, in stores and in direct communications.
