Car Purchase Behaviour Questionnaire

9/15/2014 Car Purchase Behaviour Questionnaire
http://survey.askform.cn/110726-181397.aspx 1/6
页数：1/1 题目数：28
Car Purchase Behaviour Questionnaire
I am the student from the business school of Glyndwr University, North Wales. Currently, I am conducting a research about young people first time purchasing
car for my Master thesis. It will take you less than 10 minutes to complete the questionnaire. I appreciate your great support! Thank you very much!
1.Gender?*
What is your Gender?
О Male
О Female
2.Age*
How old are you?
О 20-22
О 23-25
О 26-27
О 28-30
3.marital_status?*
What is your marital status?
О Single
О Married
О Engaged
О Divorced
О Others
4.Q4. What is your nationality?*
О British
О Others
5.Q5. What is your monthly income?*
О Below £200
О £200-£499
О £500-£999
О £1000-£1499
О £1500-£1999
О £Above £2000
6.Q6.What is your current occupation?*
O Student
O Employed part time
O Employed full time
O Unemployment
O Retired
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О Others
7.Q7. What is current educational level?*
O Under high /technical/professional school
O College/university
O Post graduate
O Above postgraduate
8.Q8. Do you own a car? (If there are more than two cars, please record the first one)*
О Yes, registered under my name/my family name
О Yes, registered under my company’s name
О No, I don’t have a car currently Skip to Q15
9.Q9. which of the following procedures did you participate in the process of purchase and brand choice?
(More than one answer )*
О Purchase decision of a new car
О Decision of the budget
О Initial choices of brands and models
О Contact car dealers
О Collecting information about the brands and models
О Visit dealers
О Test drive
О Price barging
О Final decision on maker and model
10.Q10. Who used the car most ? *
О Myself
О My husband/wife
О My parents
О Other family members
О Other people in the company or friends
О Others
11.Q11. How long did you collect pre-purchase information? *
О Less than 2 weeks
О 2 weeks-1 month
О 1 month-3 month
О 3 month-6 month
О more than 6 month
12.Q12. How many times did you contacted/visited the dealers?*
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О Under 2 times
О 3 to 5 times
О 6 to 8 times
О More than 8 times
13.Q13. What about your satisfaction about your current car? *
О Very dissatisfied
О Dissatisfied
О Neutral
О Satisfied
О Very satisfied
14.Q14. What is the usage of your car?
Never
Less than once
per week
One to twice
per week
Three to four
times perweek
Nearly
everyday
Shopping
Pick up family members
Social activities
Travelling
works
15.Q15.Suppose you are going to buy a car for your private use. Among the following factors, which one
matches you most.
Very
unimportant
Not important Neutral Important
Very
Important
Brand
Price
Safety
Speed
Performance
Technology
Color
Size
Equipment and Interior
Exterior Design
Interior Design
Resale value
16.Q16. Choose follow purchasing sources which you will use for purchasing the car. (More than one
choice)*
О Brochure
О Dealer sales staff
О Car magazines
О Friends and family members
О Newspaper advertising
О TV advertising or Internet
О Car shows
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17.Q17. Who will influence you when you buy or want to buy a car? *
O Friends/family
O Brand representative (celebrity)
O Make my own choice
O Seller
O Advertisement
18.Q18. To what extent do you discuss with your family and friends about purchasing a car ?*
О Never
О Sometimes
О Regularly
О Often
19.Q19.Do you prefer to buy a new car or second hand car? *
O new
O Second hand
20.Q20. To what extent do you see the car only as transport tool*
O Strongly disagree
O Disagree
O Neutral
O Agree
O Strongly agree
21.Q21. Do you see the car as a fashion item?*
O Strongly disagree
O Disagree
O Neutral
O Agree
O Strongly agree
22.Q22. How much you want to spend for purchasing your car? (excluding any other fees, such as tax,
insurance, plate fee, etc. GBP*
О Below £1999
О £2,000-£4,999
О £5,000-£9,999
О £10,000-£14,999
О £15,000-£19,999
О £20,000-£29,999
О Over £30,000
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23.Q24. According to the following choice, which kind of car do you prefer?*
О Micro car
О Super mini/ Subcompact car
О Small family car/ Compact car
О Large family car/mid-size car
О Full-size car/ Large car
О Sport cars and grand car
О Convertible
О Off-roaders
О Others
24.Q23. To what extent, you *
О Not at all
О A little loyal
О quite a bit loyal
О Very loyal
25.Q25. To what extent, do you think purchasing a car can raise your social status?*
О Strongly disagree
О Disagree
О Neutral
О Agree
Strongly agree
26.Q26. To what extent, do you care other people see what car you are using when you go out?*
О Strongly do not care
О Care
О Neutral
О do not care
О strongly care
27.Q27. Who would pay for your car?*
О Pay by own self
О Share with parents/other people
О Parents pay for the car
О Others
28.Q28. What kind of payment would you prefer to adapt?*
О Cash account
О Installment
О Loan
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О Others
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