Case Study on Mercedes
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Case study on Mercedes Benz
Group members
Pravin satange Prashant warudkar Prashant shengole Prajkta bobde Prakash patange Pravin soor
Mercedes-Benz
Type Founded Founder Headquarters Key people Industry Products Division of Daimler AG 1871 Karl Benz Stuttgart, Germany Dieter Zetsche, CEO Automotive Automobiles Trucks Buses Engines Daimler AG
Parent
History
Mercedes-Benz is a German manufacturer of luxury automobiles, buses, coaches, and trucks. It is currently a division of the parent company, Daimler AG, after previously being owned by DaimlerChrysler and Daimler-Benz. Mercedes-Benz has its origins in Karl Benz's creation of the first automobile in January 1886, The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company. Mercedes-Benz has, over the years, introduced many technological and safety innovations that have become common in modern vehicles.
The two companies which were merged to form the Mercedes-Benz brand in 1926 had both already enjoyed success in the new sport of motor racing throughout their separate histories- both had entries in the very first automobile race Paris to Rouen 1894. This has continued, and throughout its long history,
2008-Mercedes-Benz-E-Class
W124
About E-CLASS
The Mercedes-Benz E-Class is a range of executive size cars manufactured by Mercedes-Benz in various engine and body configurations. a new feature in volume production vehicles at the time that the E-Class first appeared, with the E as a suffix to the engine nomenclature (e.g. 220E) in the 1950s. It was not until the launch of the facelifted W124 that the E was used as a prefix (i.e. E220) and the model referred to officially as the E-Class (or E-Klasse). Due the E-Class' size and durability the cars also frequently serve as taxis in European countries, Mercedes-Benz offers "taxi specification", as well as other special purpose vehicles (e.g. police or ambulance) from the factory.
Purchasing
Mercedes-Benz automobiles are available at dealerships in over 130 countries and their work fleet (trucks and commercial vehicles) are available from a group of dealers worldwide as well as direct from the factory. As with several other European automobile brands, Mercedes has offered a European delivery option for American customers who purchase a Mercedes-Benz automobile
Last some launch
1998: Mercedes-Benz CLk 2004: Mercedes-Benz SLR McLaren 2004: Mercedes-Benz CLS 2007: E320, GL320 Bluetec, ML320 Bluetec, R320 Bluetec
On June 18, 2008, Daimler-Benz announced the construction of a new Mercedes plant in Hungary. Fuelefficient, compact cars will be manufactured there including the next generation A- and B-Class.
Competitors analysis
Top ten luxury car
BMW JAGUAR SAAB LEXUS ACURA CADILLAC VOLVO MERCEDES INFINITI LINCOLN
SWOT ANALYSIS
STREANGTH RESALE VALUE SAFETY AIRBAG Performance Luxury Innovation WEAKNESS Waiting list Building time
STRATEGIES
Differentiation Cost leadership Product development
Sales of Mercedes -Benz
Mercedes-Benz brand sales through the end of July 2008 were up 3 percent to a record 692,000 cars, led by demand for the Mercedes-Benz SLK and SL roadsters, as well as its CLC sports coupe. Monthly sales were strongest in Asia, including China, with demand there leading to 11,500 cars sold, up 10 per cent from last year. In China, sales last month were up 69 per cent to 3,300 Mercedes-Benz sold, compared with 2,000 vehicles sold in July 2007. In the US, sales of Mercedes-Benz brand passenger vehicles rose 12 percent to 20,700 cars in July, compared with 18,600 units a year ago.
SALE IN INDIA 2008
Mercedes-Benz India on Monday said it has crossed the 3,000-car sales figure so far this year, reflecting a growth of 56 percent.
the S Class, the leading luxury vehicle from the Mercedes-Benz stable, sold a total of 524 units. The new C class, which made its debut at the Auto Expo in January, sold more than 1,450 units The hugely popular E class continues to be the favourite of the Indian costumer with a sales figure of 921 cars
2008 Mercedes-Benz CL-Class 600 Ex-Showroom Price: Rs. 1,65,75,643 | Price Details
Body Style Engine Displacement Mileage-City Fuel Type Transmission Type
: : : : :
Coupe 5,513 cc Petrol Automatic
2008 Mercedes-Benz E-Class Elegance 220 CDI Ex-Showroom Price: Rs. 38,99,000 | Price Details Body Style Engine Displacement Mileage-City Fuel Type Transmission Type : : : : : Sedan 2,148 cc Diesel Automatic
Dealer of Mercedes in Nagpur
Nagpur: Sanghi Motorcar Co. C/o. Coventry Motors Pvt. Ltd. 440028 Nagpur Tel. +91 7104 232620 Fax +91 7104 234674 Email: [email protected]
Case study on Mercedes Benz
Group members
Pravin satange Prashant warudkar Prashant shengole Prajkta bobde Prakash patange Pravin soor
Mercedes-Benz
Type Founded Founder Headquarters Key people Industry Products Division of Daimler AG 1871 Karl Benz Stuttgart, Germany Dieter Zetsche, CEO Automotive Automobiles Trucks Buses Engines Daimler AG
Parent
History
Mercedes-Benz is a German manufacturer of luxury automobiles, buses, coaches, and trucks. It is currently a division of the parent company, Daimler AG, after previously being owned by DaimlerChrysler and Daimler-Benz. Mercedes-Benz has its origins in Karl Benz's creation of the first automobile in January 1886, The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company. Mercedes-Benz has, over the years, introduced many technological and safety innovations that have become common in modern vehicles.
The two companies which were merged to form the Mercedes-Benz brand in 1926 had both already enjoyed success in the new sport of motor racing throughout their separate histories- both had entries in the very first automobile race Paris to Rouen 1894. This has continued, and throughout its long history,
2008-Mercedes-Benz-E-Class
W124
About E-CLASS
The Mercedes-Benz E-Class is a range of executive size cars manufactured by Mercedes-Benz in various engine and body configurations. a new feature in volume production vehicles at the time that the E-Class first appeared, with the E as a suffix to the engine nomenclature (e.g. 220E) in the 1950s. It was not until the launch of the facelifted W124 that the E was used as a prefix (i.e. E220) and the model referred to officially as the E-Class (or E-Klasse). Due the E-Class' size and durability the cars also frequently serve as taxis in European countries, Mercedes-Benz offers "taxi specification", as well as other special purpose vehicles (e.g. police or ambulance) from the factory.
Purchasing
Mercedes-Benz automobiles are available at dealerships in over 130 countries and their work fleet (trucks and commercial vehicles) are available from a group of dealers worldwide as well as direct from the factory. As with several other European automobile brands, Mercedes has offered a European delivery option for American customers who purchase a Mercedes-Benz automobile
Last some launch
1998: Mercedes-Benz CLk 2004: Mercedes-Benz SLR McLaren 2004: Mercedes-Benz CLS 2007: E320, GL320 Bluetec, ML320 Bluetec, R320 Bluetec
On June 18, 2008, Daimler-Benz announced the construction of a new Mercedes plant in Hungary. Fuelefficient, compact cars will be manufactured there including the next generation A- and B-Class.
Competitors analysis
Top ten luxury car
BMW JAGUAR SAAB LEXUS ACURA CADILLAC VOLVO MERCEDES INFINITI LINCOLN
SWOT ANALYSIS
STREANGTH RESALE VALUE SAFETY AIRBAG Performance Luxury Innovation WEAKNESS Waiting list Building time
STRATEGIES
Differentiation Cost leadership Product development
Sales of Mercedes -Benz
Mercedes-Benz brand sales through the end of July 2008 were up 3 percent to a record 692,000 cars, led by demand for the Mercedes-Benz SLK and SL roadsters, as well as its CLC sports coupe. Monthly sales were strongest in Asia, including China, with demand there leading to 11,500 cars sold, up 10 per cent from last year. In China, sales last month were up 69 per cent to 3,300 Mercedes-Benz sold, compared with 2,000 vehicles sold in July 2007. In the US, sales of Mercedes-Benz brand passenger vehicles rose 12 percent to 20,700 cars in July, compared with 18,600 units a year ago.
SALE IN INDIA 2008
Mercedes-Benz India on Monday said it has crossed the 3,000-car sales figure so far this year, reflecting a growth of 56 percent.
the S Class, the leading luxury vehicle from the Mercedes-Benz stable, sold a total of 524 units. The new C class, which made its debut at the Auto Expo in January, sold more than 1,450 units The hugely popular E class continues to be the favourite of the Indian costumer with a sales figure of 921 cars
2008 Mercedes-Benz CL-Class 600 Ex-Showroom Price: Rs. 1,65,75,643 | Price Details
Body Style Engine Displacement Mileage-City Fuel Type Transmission Type
: : : : :
Coupe 5,513 cc Petrol Automatic
2008 Mercedes-Benz E-Class Elegance 220 CDI Ex-Showroom Price: Rs. 38,99,000 | Price Details Body Style Engine Displacement Mileage-City Fuel Type Transmission Type : : : : : Sedan 2,148 cc Diesel Automatic
Dealer of Mercedes in Nagpur
Nagpur: Sanghi Motorcar Co. C/o. Coventry Motors Pvt. Ltd. 440028 Nagpur Tel. +91 7104 232620 Fax +91 7104 234674 Email: [email protected]
