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A STUDY ON TRAINING AND DEVELOPMENT IN VIJAYA BANK BANGALORE

PROJECT WORK
Submitted in partial fulfillment of the requirements for the award of the degree of Master of Business Administration (General)

Submitted By JAINULABUDEEN.A Reg. No: 08P35F0226

Under The Guidance of Mr.G ARUL SELVAN, M.Com.,MBA.,M.Phil,PGDCA Lecturer, Department of Commerce with Computer Applications

CENTRE FOR PARTICIPATORY AND ONLINE PROGRAM BHARATHIAR UNIVERSITY COIMBATORE -641 046 May-2010

i

CERTIFICATE
This is to certify that the project work entitled “A STUDY ON CUSTOMER
SATISFACTION EFFECTIVNESS OF TRAINING & DEVELOPMENT OF EMPLOYEES IN CHAMBALA TEA FACTORY”

submitted to Bharathiar University in partial fulfillment of

the requirements for the award of Degree of Master of Business Administration in GENERAL is a record of original work done by RAJESH.R.G(Reg.No :

08P35F0229) under my supervision and guidance and that this project work has not formed the basis for the award of any Degree/Diploma/Associateship/Fellowship or similar title to any candidate of any university. (Seal) Signature of the Guide

Forwarded by Director/Principal Partner institution Center for participatory online program Bharathiar UniversityCoimbatore-641 04

Submitted for university examination held on…………………….

Internal Examiner

External Examiner

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DECLARATION
I hereby declare that this project work entitled “A STUDY ON EFFECTIVNESS OF
TRAINING & DEVELOPMENT OF EMPLOYEES IN CHAMBALA TEA FACTORY”

is a

record of original work done by me under the guidance of Dr.P.Asokan, M.Com,M.Phil,M.B.A,Mphil,Phd(Principal of Bharathiar University Arts and Science College ) and that this project work has not formed the basis for the award of any Degree/Diploma/Associateship/Fellowship or similar title to any candidate of and University.

Date:

Signature of the candidate Name: RAJESH.RG Reg. No.: 08P35F0229 Course with specialization: M.B.A. (General) Countersigned by:

iii

ACKNOWLEDGEMENT
First of all I thank to the omnipotent one, the heaven above the light he installed in me, for his grace and will that I am here. This project itself is an inspiration, drive and technical assistance contributed to it by many individuals. This project would have never seen the light of this day without the help and the guidance I have received. I express my sincere gratitude to Dr. P. Asokan, M.Com, M.Phil, M.B.A., M.Phil., PhD, Principal, Bharathiar University Arts and Science College, Gudalur, for giving me the opportunity to understand this project. I express my sincere thanks to my guide. Mr. ARUL SELVAN

M.Com.,MBA.,M.Phil,PGDCA. Lecturer, Department of Commerce with Computer Applications University Arts and Science College, and Guide for his valuable guidance and prompt correspondence throughout the curriculum. I express my sincere thanks to Mr.HARIPRAKASH M.B.A., General Manager of
Vijaya bank for permitting me to do the project in the organization and their support

throughout the curriculum. I express my sincere thanks to all the staff members my parents and friends who has been a moral support for me in the completion of this project.

JAINULABUDEEN.A
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CONTENTS CHAPTER NO.
CERTIFICATE DECLARATION ACKNOWLEDGEMENT LIST OF TABLES LIST OF CHARTS I II III IV V VI INTRODUCTION AND DESIGN OF THE STUDY COMPANY PROFILE REVIEW OF LITERATURE RESERCH METHODOLOGY DATA ANALYSIS AND INTERPRETATION FINDINGS SUGGESTIONS AND CONCLUSION BIBLIOGRAPHY ANNEXURE i ii iii vi v 1 11 19 32 35 59 vii viii

DESCRIPTION

PG.NO.

LIST OF TABLES v

TABLE NO 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10

DESCRIPTION

PAGE NO

Gender of the respondents Age of the respondent Martial status of the respondents Occupation of the respondents Income level of the respondent Factor Influencing to purchase the product Usage of Vasanth &co products Number of products respondents use Sales promotion activities of Vasanth &co Comparison of sales promotion activities with other competitors

37 38 39 40 41 42 43 44 45 46

5.11 5.12 5.13 5.14 5.15 5.16

Price comparison n with other competitors Necessity of sales promotion in Vasanth & co Alteration of sales promotion Media to promote Using of brand ambassador Frequent watching of Vasanth & co advertisement in television

47 48 49 50 51 52

5.17 5.18 5.19 5.20

Type of advertisement to be provided in medias Changes or alteration needs in Vasanth & co advertisement Awareness of special offer in Vasanth & co Satisfaction of window display in Vasanth & co

53 54 55 56

LIST OF CHARTS CHART NO 5.1 5.2 Gender of the respondents Age of the respondent vi DESCRIPTION PAGE NO 37 38

5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10

Martial status of the respondents Occupation of the respondents Income level of the respondent Factor Influencing to purchase the product Usage of Vasanth &co products Number of products respondents use Sales promotion activities of Vasanth &co Comparison of sales promotion activities with other competitors

39 40 41 42 43 44 45 46

5.11 5.12 5.13 5.14 5.15 5.16

Price comparison n with other competitors Necessity of sales promotion in Vasanth & co Alteration of sales promotion Media to promote Using of brand ambassador Frequent watching of Vasanth & co advertisement in television

47 48 49 50 51 52

5.17 5.18 5.19 5.20

Type of advertisement to be provided in medias Changes or alteration needs in Vasanth & co advertisement Awareness of special offer in Vasanth & co Satisfaction of window display in Vasanth & co

53 54 55 56

Bibliography:

.

Advertising and Sales Promotion, *SHH KAZMI & SATISH K BATRA.

vii

 Marketing Communications , Page No 85.

 Segmentation, Page No 181.

.

WEBSITES

www.marketingprofs.com www.sciencedirect.com www.monitorgroup.com www.wikipedia.com

QUESTIONNAIRE

1) Name of the respondent: ................................ 2) Sex: □ Male 3) Age:
viii

□ Female

□ Below 18 above 4) Marital status: □ Married 5) Occupation:

□ 18 to 25

□ 26 to 35

□ 40 and

□ Single

□ Professional □ Businessman Student 6) Education: □ up to 12th std □ U.G □ P.G

□ Retired



□ others

7) Income level of the family (per month): □ Rs 5000 to Rs 10000 □ Rs 16000 to Rs 20000 □ Rs 11000 to Rs 15000 □ above Rs 20000

8) What influenced you to visit vasanth & co? □ Reliability dealer than others □ Variety □ Trust □ Good

9) Are you using vasanth & co home appliances in your home? □ Yes □ No

If yes say how many products you are using.

ix

□ One than three

□ Two



Three

□ More

10) How do you feel about the sales promotion of vasanth & co? □ Extremely good Bad 11) How do you feel about the sales promotion of other competitors when compare to vasanth & co? □ Good Bad 12) In your opinion the price range of vasanth & co with compare to other competitor is □ more than competitors □ Equal to competitor □ Lower than competitors. 13) Normally which of the following sales promotion method is necessary to vasanth& co? □ Discount □ Bargaining 14) Do you find any better changes in sales promotion in earlier and now in vasanth & co? □ Yes □ No □ Credit facility □ Free delivery □ Equal □ Average □ □ Good □ Average □

x

15) Rank the promotional offer you expect from vasanth & co.? Promotional offers Bargaining Demonstrations Premiums Discounts Exchange offers Rank

16) Through which media you receive the advertisements of vasanth & co. □ Radio □ Television □ News paper □

Wall posters 17) What is your opinion if vasanth & co uses brand ambassadors in advertisements to familiarize the brand? □ moderately □

□ Will reach highly can’t say

18) What television network you watch frequently. □ Sun TV Vasanth TV □ Vijay TV □ Doordharshan-Pothigai □

xi

19) What kind of advertisement will hike the sales of consumer durable in vasanth &co? □ Collective advertisement □ Specific advertisement.

20) Do you feel any change needs in vasanth & co advertisements? □ Yes □ No

If yes specify the change ______________. 21) Have you aware of 30-30 jackpot of vasanth & co. □ Yes □ No

22) Are you satisfied with vasanth& co’s Window Display? □ Yes □ No

xii

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