CHASE

Module Case Study: CHASE Ltd
The company
In 2000, Jemima Juniper launched Condiments, Herbs and Spices Emporium
(CHASE Ltd), a small shop selling organic herbs and spices based in
hetstone, north London! "he business gre# rapidl$ in response to
enthusiastic customer demand% a&ter '( months, Jemima mo)ed to ne#
premises in aterloo and too* on additional sta&& to manage the increased
#or*load! "he compan$ no# has its head+uarters at aterloo, #here the
&ollo#ing departments are based, Accounting - .inance, Sales, /ar*eting -
0ublicit$, Human 1esources, and In&ormation - Communications "echnolog$!
"here are retail outlets in at&ord, hitechapel, ood 2reen, estminster
and ool#ich! "here is a storage and deli)er$ depot in althamsto#! "he
original store in hetstone is retained as a sho#room &or its &ull range o&
products, and is used to test customer response to ne# product ranges!
1ecentl$ the product range has been e3tended to include a selection o& ca*e
decoration items!
CHASE no# has a reputation as a pur)e$or o& high +ualit$ condiments, herbs
and spices, suppl$ing hotels, restaurants, ca&es and members o& the public in
London and south4east England! 5espite strong competition, particularl$ &rom
health &ood shops, CHASE has achie)ed impressi)e and increasing re)enues
o)er the last 6 $ears, and has retained a high proportion o& pro&its &or internal
in)estment!
"he compan$ o&&ers business clients and pri)ate customers a range o& herbs,
spices and related products, #hich can be ordered b$ telephone, online or in
one o& the stores! A list o& regular customers is set up on a database, and $ou
ma$ assume that all customers ha)e agreed that their personal data ma$ be
used in this #a$! A couple o& $ears ago, the compan$ introduced a ne#
in)entor$ s$stem *no#n as CHASE5 (Condiments, Herbs and Spices 5epot
s$stem), operating across a A7, #ith the database ser)er in the aterloo
IC" department! "he CHASE5 s$stem is used to support trans&erring internal
re+uisitions bet#een the stores and the depot, and also &or processing
customer orders and deli)eries!
"here is also the S08"S database (Supplier 0roduct 8rdering "ransaction
S$stem) #hich stores details o& suppliers o& the products that CHASE o&&ers to
their customer base, and enables purchase orders to be generated #hen
stoc* needs to be replenished on the basis o& prede&ined reorder le)els! 7o
purchase order details are stored in the database at present!
"he CHASE5 and S08"S s$stems are intended to enable sta&& to ta*e orders
&rom customers and ma*e purchase orders #ith suppliers!
Jemima recognises that e3tending the use o& in&ormation technolog$ in
support o& management decision4ma*ing can ma*e a signi&icant contribution
to the goals o& enlarging and de)eloping the compan$! A decision needs to
be ta*en on the suitabilit$ o& locations &or ne# premises!
/anagement are no# in)esting in the de)elopment o& a management support
s$stem *no#n as CHASE SI5E, CHASE Strategic In&ormation 5ecision
En)ironment) #hich #ill include sta&&, product, client, order and supplier
details to e)aluate the per&ormance o& the compan$ and impro)e decision4
ma*ing at senior management le)el in the aterloo head o&&ice! In the &uture
it #ill allo# sophisticated data mining and modelling o& product, order,
customer, supplier and sta&& data!
"he H1 /anager, Cherie Chain, is under constant pressure to de)elop
recruitment, retention and re#ard strategies to support the compan$9s sta&&ing
re+uirements! Identi&$ing training needs &or sta&&, or recognition o& e3cellent
per&ormance, #ill be )ital to her sta&&ing policies!
CHASE SIDE Steering Committee
"he pro:ect is being o)erseen b$ a pro:ect steering committee! CHASE Ltd
in)ited 8#en /one$, the supplier liaison contact &rom Herb0al, one o& their
supplier companies, to :oin the steering committee and he has agreed to sit
on the committee to pro)ide &eedbac* &rom a supplier9s perspecti)e! "he
committee meets appro3imatel$ once a month at the CHASE Ltd H; in
aterloo, :ust south o& the 1i)er "hames in London,
• &or a report on progress &rom the pro:ect team%
• to ma*e *e$ decisions regarding budget, resources, time and +ualit$%
• to determine the o)erall direction o& the pro:ect%
• to re)ie# *e$ pro:ect deli)erables, i!e!
(') the 1e+uirements 8utline and
(2) the 5esign Speci&ication #ith so&t#are!
"he steering committee has the &ollo#ing members,
Steering Committee role Position Name
E3ecuti)e /anaging 5irector Jemima Juniper
Senior user 8perations 5irector Angela Hoarder
Senior user Senior Consultant Ian <elling
Senior user Supplier Liaison /anager 2u$ 1opes
Senior user .inancial Controller 0rue 5e3ter
Senior user Sales - /ar*eting /anager Eileen Side#a$
Senior user H1 /anager Cherie Chain
S$stem support IC" /anager illiam /orris
Senior supplier Supplier contact 8#en /one$
Management decisions
"he CHASE SI5E steering committee needs to identi&$ some management
decisions as suitable candidates &or a management support s$stem solution!
A minimum o& ' decision per person should be identi&ied b$ each group!
It is #orth remembering that the /SS to be de)eloped is not intended to
pro)ide a complete ans#er to an$ one o& these +uestions, but should pro)ide
signi&icant support to the manager(s) responsible &or ma*ing the decision!
5ata has been e3tracted &rom the CHASE5 and S08"S s$stems into CS=
&ormat &or $our use in the de)elopment o& the CHASE SI5E management
support s$stem! "he &iles contain data as &ollo#s,
ile Data items
sta&& sta&&4id, last4name, &irst4name, :ob4title, reports4to
suppliers supplier4id, supplier4compan$, supplier4address,
supplier4contact4name, sta&&4liaison
customers customer4id, last4name, &irst4name, title, status, compan$4name,
address, tel4no
orders order4id, customer4id, sta&&4id, order4date
items order4id, product4id, number4ordered
products product4id, product4description, product4si>e, product4group,
product4price, number4in4stoc*, reorder4le)el
product groups group4id, group4name
product group supplier group4id, supplier4id
"he CHASE SI5E steering committee is a#are that there ma$ be errors in the
data, and e3pects that the pro:ect team #ill locate, identi&$ and deal #ith
errors in an appropriate manner, and report on acti)it$ in this conte3t!
- End of case study –
Note
- Clean and identify the data items and write your findings in the REPORT step
by step including the data type and the field the ERROR was identified.
- dd data!table or primary!foreign!composite "ey if needed# that will best suit
you$re the case study and your assumption but NOTE!%R&TE it down in the
report and the reason for this and also assumptions made if any.
Chec" Report 'tructure.doc file for more information. & also included ( files in
cs) format data from abo)e that has errors# also included Cleansing doc file
e*ample.
+ollow Report 'tructure .doc with the case study details really important.