CAROLINE GREEN 517 Grand Boulevard, Venice, California 90291 (M) 310.699.7531 l
[email protected] PROFESSIONAL EXPERIENCE TICKETMASTER ENTERTAINMENT, INC. West Hollywood, CA September 2003 - March 2010 Sr. Director, Marketing March 2007 - March 2010 Responsible for brand direction, client marketing, market research and all direc t customer acquisition and retention strategies for world's leading live enterta inment ticketing and marketing company. - Led team responsible for developing and implementing marketing programs nation ally and regionally. - Provided brand direction and developed and executed brand marketing programs t o promote new products/services; defined, executed and analyzed primary and seco ndary research to anticipate competitive and industry trends. - Operated as in-house agency driving all direct marketing activities, including CRM/email marketing, online display advertising, social networking promotions, SEM and SEO. Direct activities drove over $400MM in sales annually. - Worked closely with affiliate marketing team to continually enhance our strate gic network and increase ticket sales. - Drove CRM and merchandising initiatives across consumer touch points, includin g Ticketmaster.com, marketing emails, retail locations and contact centers. - Worked closely with global music services group, artist management and promote rs to define and execute national tour marketing campaigns. - Negotiated marketing elements and provided ongoing direction and support for s trategic partnerships, including Blackberry, Yahoo!, Facebook, and the NFL. Director, Marketing September 2005 - March 2007 Responsible for client marketing and all direct customer acquisition and retenti on strategies. - Built consumer marketing team responsible for developing and implementing clie nt and consumer marketing programs nationally and regionally. - Raised awareness of new fan resale platform from zero to 25% in 1.5 years in h ighly competitive marketplace with negligible brand budget. - Directed company's presence at trade shows/events. - Developed and executed marketing launch strategies and plans for new products/ services. - Other specific responsibilities included: website merchandising, distribution channel promotions, market research, and partnership/vendor management. Sr. Manager, Product Marketing September 2003 - September 2005 Responsible for all client marketing activities intended to increase adoption an d usage of client-facing products and services. - Developed and executed marketing launch strategies and plans for new products/ services. - Managed company's presence at trade shows/events to ensure continued awareness and support trade and corporate partners. - Coordinated with product producers to ensure brand and product positioning wer e consistent and resonated with end users. - Developed and presented product overviews and marketing plans to sales force a nd retail buyers; developed and implemented new cross-departmental creative proc ess to eliminate redundancies and ensure on-strategy marketing materials. EARTHLINK, INC. Pasadena, CA
Sr. Manager, Product Marketing May 2002 - September 2003 Responsible for product positioning, growth strategies and customer fulfillment processes within the consumer Digital Subscriber Line (aDSL) business unit. - Managed cross-functional DSL fulfillment processes to ensure operational effic iencies and achieve a consistently positive customer experience. - Directed broadband industry research and analysis to support product planning initiatives; managed implementation of new product enhancements. - Assisted DSL brand marketing team with forecast generation activities and geo/ demo/psychographic targeting of subscriber base for direct and online marketing campaigns, promotions, and market tests. - Worked with business development team to create and/or refine vendor relations hips to optimize and expand the DSL product offering. LOFT 61 Venice, CA Partner January 2001 - May 2002 Responsible for overall management of boutique marketing agency specializing in promotional campaigns designed to reach alternative youth demographic. - Maintained corporate accounts; developed sales and profitability objectives an d strategies. - Identified, negotiated and managed client, media and sub-contractor relationsh ips. - Coordinated all facets of media campaign for print, broadcast and Internet pro motion for diverse range of clients, including the Gravity GamesO, AirwalkO, and IWON.com; created on-air radio copy and pre-recorded spots, online banners and print advertisements, television promo spots, and press materials. - Managed outside agency and staff resources to ensure successful campaign fulfi llment and consistent brand exposure. - Conducted extensive market research to ensure marketing strategies successfull y targeted alternative youth demographic. MEDIACENTRIX, INC. Los Angeles, CA Sr. Director, Affiliate Relations November 1999 - November 2000 Responsible for creating strategic partnerships for Internet start-up focused on promoting and syndicating online entertainment content. Company closed due to lack of investment capital. - Identified, negotiated and supported tactical media, entertainment and Interne t company partnerships. - Developed marketing and public relations strategy, corporate positioning and b randing elements, internal and partner Web sites, and promotional collaterals. - Implemented nationwide promotional programs designed to attract new customers and maximize advertising and sponsorship revenues; created ROI metrics and on-go ing reporting systems to improve online performance. - Worked closely with executive team to create corporate business plan focused o n initial launch and network one roll-out. - Directed and performed extensive market analysis to plan product and market di rection. NORTH COMMUNICATIONS Marina del Rey, CA November 1993 - November 1999 Director, Marketing December 1996 - November 1999 Responsible for planning, directing and executing offline and online marketing, public relations and product development strategies for an industry-leading kios k and Internet technology company. - Managed marketing personnel efforts to provide effective sales and corporate s upport, focusing on high customer satisfaction, new business development and exi
sting client growth and retention. - Directed the creation of marketing and sales support materials, ensuring consi stency with corporate objectives, brands, and messages across channels and mater ials. - Identified, negotiated, and supported tactical third party and business to bus iness partnerships. - Directed extensive kiosk research and analysis to support product planning ini tiatives, establish retail price points, and identify key product and service di scriminators. Regional Account Manager November 1993 - December 1996 Managed territory, accounts and strategic business relationships for an industry -leading kiosk and Internet technology company. - Developed and executed sales strategies and plans to meet and exceed quota and customer expectations within assigned territory and industry verticals. - Selected, negotiated, trained and supported Value Added Resellers (VARs); assi sted VAR sales representatives in identifying and closing sales with end-user cl ients. - Attended trade shows and industry events; conducted targeted multimedia indust ry presentations. EDUCATION TEMPLE UNIVERSITY, Philadelphia, PA, 1992 Bachelor of Arts, Communications / Journalism Concentration TEMPLE UNIVERSITY, London, England, 1991 International Study, Communications & Marketing REFERENCES Available upon request.