Cognitive Dissonance Powerpoint
Content
Cognitive Dissonance
Samuel Pubal
Ms. Henning, period 2
Cognitive Dissonance
Donald Auster, Leon Festinger, Merrill Carlsmith
Uneasiness that is experienced
when you believe in at least two
different ideas or beliefs that are
in direct opposition to each other.
Donald Auster
IF the subjects disliked the ideological film yet were still
influenced by it THEN the subjects would have positive
attitudes toward business with some lingering dissonance.
Opinionnaire
400 college students are split up into 4 different groups
and each is given an opinionnaire with 18 statements
about the oil industry and are instructed to judge the
statements based on a Likert Scale (shown below)
Experimental Group 1
OPINIONNAIRE
Experimental Group 2
Experimental Group 3
400
Control Group
1. The Oil Industry is corrupt
on
na
i
pi
ni
#2
One Month
Later
on
na
i
re
O
Participants wait 30 days
after doing the
opinionnaire each of the
4 groups then watch a
film and after take the
same opinionnaire and a
film evaluation. They then
return a month later and
are given the
opinionnaire again.
re
Waiting Time
Experimental Group 1
Experimental Group 2
Experimental Group 3
Control Group
Each group watches a
different movie
pi
ni
O
Ev Fi
al lm
ua
t io
n
30 days later
#3
Experimental Group 1
Ideological Film
Experimental Group 1 watches an ideological film
titled Crossroads, USA which tells the story of the
struggles of a poor but hardworking oil man that is
able to get rich just as his savings run out.
Crossroads
, USA
Experimental Group 2
Technological Film
Experimental Group 2 watches a technological film titled Barrel Number
One which shows the different things that happen to oil which includes
everything from the discovery of it to the refining of it and then
transportation and finally distribution.
DISCOVERY
TRANSPORT
BARREL
NUMBER
ONE
REFINING
DISTRIBUTION
Experimental Group 3
Mixed Film
Experimental Group 3 watches a mixed film which has things in it from both the
ideological film and the technological one and is called Wildcat. This film is
about an independent oil well driller and the effort he puts into finding oil but
sadly ends in failure as he comes up with a hole with no oil in it.
Wildcat
Dry Hole
Control Group
Control Film
The Control Group watches the film The Waco-San Angelo Disaster
Study which is about a community in Texas that must rebuild itself
after a tornado in 1953. This film has nothing to do with the oil
industry which is why it is the control
WacoSan
Angelo
Disaster
Study
Results
Favorable Score =54 or higher
Calculate scores on the questionnaire based on this scale:
Strongly agree=5, agree=4, neither=3, disagree=2, strongly disagree=1
(P2-P1)
Using the Hovland Effectiveness index
(N-P1)
Those that viewed either the ideological or technological film
were more likely to change their opinion of the oil industry to
a more favorable one.
N=size of group
P2=final number of
favorable scores
P1=number of initially
favorable scores
The greatest
effectiveness index for
the post test and
delayed post test was
the ideological film with
a 5.1 and 1.5.
2nd greatest was the
technological film with
a 3.8 and 1.4.
More Results
This table shows the
number of scores that
moved up, down, and
remained the same after
each movie.
Most effective film for
raising scores was the
ideological film in both the
post test and delayed post
test
Ideological film moved 61 scores up for the post test and 59 for the delayed
post test. 2nd most for the post was the mixed and the 2nd most for the
delayed was the technological film.
Evaluation
According to the evaluation the most
disliked film was the ideological film and it
was also believed to be the least fair and
balanced.
Only 51.5% of those that watched the ideological film enjoyed it and only
45.6% believed it to be fair and balanced.
Cognitive Dissonance
Uneasiness that is experienced when you believe in at least two
different ideas or beliefs that are in direct opposition to each other.
“Somebody That I Used To Know”
by Goyte feat. Kimbra
Now and then I think of when we were together
Like when you said you felt so happy you could die
Told myself that you were right for me
But felt so lonely in your company
But that was love and it's an ache I still remember
Two conflicting ideas about this girl one saying she is right while the other
saying she isn’t which causes distress. In order to justify staying with her even
though part of himself doesn’t like her he tells himself that what they had was
love.
Cognitive Dissonance
Donald Auster, Leon Festinger, Merrill Carlsmith
Uneasiness that is experienced when you believe in at least
two different ideas or beliefs that are in direct opposition to
each other.
Samuel Pubal
Ms. Henning, period 2
Cognitive Dissonance
Donald Auster, Leon Festinger, Merrill Carlsmith
Uneasiness that is experienced
when you believe in at least two
different ideas or beliefs that are
in direct opposition to each other.
Donald Auster
IF the subjects disliked the ideological film yet were still
influenced by it THEN the subjects would have positive
attitudes toward business with some lingering dissonance.
Opinionnaire
400 college students are split up into 4 different groups
and each is given an opinionnaire with 18 statements
about the oil industry and are instructed to judge the
statements based on a Likert Scale (shown below)
Experimental Group 1
OPINIONNAIRE
Experimental Group 2
Experimental Group 3
400
Control Group
1. The Oil Industry is corrupt
on
na
i
pi
ni
#2
One Month
Later
on
na
i
re
O
Participants wait 30 days
after doing the
opinionnaire each of the
4 groups then watch a
film and after take the
same opinionnaire and a
film evaluation. They then
return a month later and
are given the
opinionnaire again.
re
Waiting Time
Experimental Group 1
Experimental Group 2
Experimental Group 3
Control Group
Each group watches a
different movie
pi
ni
O
Ev Fi
al lm
ua
t io
n
30 days later
#3
Experimental Group 1
Ideological Film
Experimental Group 1 watches an ideological film
titled Crossroads, USA which tells the story of the
struggles of a poor but hardworking oil man that is
able to get rich just as his savings run out.
Crossroads
, USA
Experimental Group 2
Technological Film
Experimental Group 2 watches a technological film titled Barrel Number
One which shows the different things that happen to oil which includes
everything from the discovery of it to the refining of it and then
transportation and finally distribution.
DISCOVERY
TRANSPORT
BARREL
NUMBER
ONE
REFINING
DISTRIBUTION
Experimental Group 3
Mixed Film
Experimental Group 3 watches a mixed film which has things in it from both the
ideological film and the technological one and is called Wildcat. This film is
about an independent oil well driller and the effort he puts into finding oil but
sadly ends in failure as he comes up with a hole with no oil in it.
Wildcat
Dry Hole
Control Group
Control Film
The Control Group watches the film The Waco-San Angelo Disaster
Study which is about a community in Texas that must rebuild itself
after a tornado in 1953. This film has nothing to do with the oil
industry which is why it is the control
WacoSan
Angelo
Disaster
Study
Results
Favorable Score =54 or higher
Calculate scores on the questionnaire based on this scale:
Strongly agree=5, agree=4, neither=3, disagree=2, strongly disagree=1
(P2-P1)
Using the Hovland Effectiveness index
(N-P1)
Those that viewed either the ideological or technological film
were more likely to change their opinion of the oil industry to
a more favorable one.
N=size of group
P2=final number of
favorable scores
P1=number of initially
favorable scores
The greatest
effectiveness index for
the post test and
delayed post test was
the ideological film with
a 5.1 and 1.5.
2nd greatest was the
technological film with
a 3.8 and 1.4.
More Results
This table shows the
number of scores that
moved up, down, and
remained the same after
each movie.
Most effective film for
raising scores was the
ideological film in both the
post test and delayed post
test
Ideological film moved 61 scores up for the post test and 59 for the delayed
post test. 2nd most for the post was the mixed and the 2nd most for the
delayed was the technological film.
Evaluation
According to the evaluation the most
disliked film was the ideological film and it
was also believed to be the least fair and
balanced.
Only 51.5% of those that watched the ideological film enjoyed it and only
45.6% believed it to be fair and balanced.
Cognitive Dissonance
Uneasiness that is experienced when you believe in at least two
different ideas or beliefs that are in direct opposition to each other.
“Somebody That I Used To Know”
by Goyte feat. Kimbra
Now and then I think of when we were together
Like when you said you felt so happy you could die
Told myself that you were right for me
But felt so lonely in your company
But that was love and it's an ache I still remember
Two conflicting ideas about this girl one saying she is right while the other
saying she isn’t which causes distress. In order to justify staying with her even
though part of himself doesn’t like her he tells himself that what they had was
love.
Cognitive Dissonance
Donald Auster, Leon Festinger, Merrill Carlsmith
Uneasiness that is experienced when you believe in at least
two different ideas or beliefs that are in direct opposition to
each other.
