Communicator 11 12
Content
Indiana University-Purdue University Fort Wayne National Advertising Media Kit 2011-2012
ABOUT US
After many years of offering courses at separate locations in Fort Wayne, Indiana University and Purdue University opened the combined campus of IPFW in 1964. Offering more than 180 programs of study, IPFW is the most comprehensive university in northeast Indiana. Along with an NCAA Division I athletic program, students participate in nearly 100 different student organizations . The Communicator is the official student newspaper of Indiana University-Purdue University Fort Wayne, publishing 4,000 copies weekly during the school year. The Communicator was recently the recipient of eight awards at the Indiana College Press Association’s annual convention, including Best Overall Design, Best Special Section Front Cover, Best News Photo, among others. Advertising opportunities for the 2011-2012 school year include display and color advertising, premium display space, free-standing inserts, online advertising, and participation in one of our many special issues.
SCHOOL INFORMATION
Frequency: Days Published: Circulation: Readership: Summer Issues: School Enrollment: 4 Column Ads Accepted: Format: Full Page Size: Column Widths: Weekly Wednesdays 4,000 11,000 No 13,675 Yes 6 Column Tabloid 6 col (10.25”) W x 16.00” H 1) 1.5” 2) 3.25” 3) 5.0” 4) 6.75” 5) 8.5” 6) 10.25” School Location: Metro Area: School Type: Highest Degree: 10-11 In-State Tuition: 10-11 In-State Student Expenses: Most Popular Bachelor’s Degree(s): Most Popular Master’s Degree(s): Male/Female Ratio: On Campus Housing Y/N: Graduation Rate: Transfer Out Rate: Ethnicity: White: Black: Hispanic: Asian/Pacific Islander: American Indian: Non-Resident Alien: Unknown/Other: Fort Wayne, IN Indianapolis, IN 4-Year Public Master’s $6,545 $23,204-$24,725 Health professions, Liberal Arts, Business Education, Business 45% M / 55% F Yes 26% 3% Percentage 84% 7% 3% 2% 0% 1% 2%
Please Note: The Communicator does not accept classified advertising
DISPLAY ADVERTISING & DISPLAY ADVERTISING DISCOUNTS
Description: PCI Rate: National/Open Rate $9.25
Modular Rates & Sizes (Black & White Only)
Description: Rate:
CMYK (Process, 4-color) Per Spot Color $200.00 $75.00
$800.00
$423.00
$444.00
$222.00
$222.00
• Minimum size of 10 column inches. • Ads more than 13.0” in height will be billed at the full page height of 16.00”.
Description
Size
Rate
Full Page Half Page Horizontal
6 col (10.25”) W x 16.00” H 6 col (10.25”) W x 8.0” H 3 col (5.0”) W x 15.25” H 6 col (10.25”) W x 4.0” H 3 col (5.0”) W x 8.0” H
$800.00 $444.00 $444.00 $222.00 $222.00
Min Insertions: Max Insertions: % Discount:
2 3 5%
4 6 10%
7 9 15%
10 13 20%
14 + 25%
Half Page Vertical Quarter Page Horizontal Quarter Page Vertical
Column Inches: PCI Rate:
500 $8.00
1000 $7.50
*The above discounts will not be applied to color costs. For color ads, the discounts will apply to the black and white portion only and the advertiser will pay the full color rate.
Description Back Page, Full Color Ad Page 3 or Inside Cover, Full Page Ad Double Truck (Inside Spread)
Size 6 col (10.25”) W x 16.00” H 6 col (10.25”) W x 16.00” H 12 col (20.5”) W x 16.00 H
Rate $1,100.00 $900.00 $1,300.00
*All premium display subject to availability
INSERT QUANTITIES & RATES
Min Size: Max Size: Min Pages: Max Pages: Min Qty: Max Qty: Flat Rate for 1-2 Pages: Flat Rate for 2-24 Pages: (4.0”) W x 6.0” H (8.5”) W x 11.0” H 1 24 4,000 4,000 $500.00 $600.00
ONLINE ADVERTISING
Size in Pixels Rate Per Month
Rectangle, 300 x 250 Skyscraper, 120 x 600 Small Horizontal Banner, 468 x 60
$600.00 $550.00 $395.00
Please send a PDF of the insert to: orders@mymediamate. com for content approval prior to shipping actual materials. KENDALLVILLE PUBLISHING CO. ATTN: COMMUNICATOR INSERTS 102 NORTH MAIN STREET KENDALLVILLE, IN 46755-0039 Inserts must arrive at above address a minimum of one week prior to run date.
• Run an online ad for one month in addition to a display ad and receive 15% off the online advertising invoice. • Run 3 months or more and receive 20% off total online advertising invoice.
Please Note: These discounts cannot be combined.
http://www.ipfwcommunicator.org/
MARCH MADNESS SPONSORSHIP CREATIVE REQUIREMENTS
Pump up your March Madness campaign with both print and online bracket sponsorship as part of the Communicator’s on-going event coverage. Sponsorship lasts entire month of March Cost Print Bracket Web Ad $750.00 12 col (20.5”) x 2.0 Small Horizontal Banner, 468 x 60 pixels • • • • • • PDF with all fonts embedded Quark XPress with all images and fonts EPS file with all fonts embedded All images should be 200-300 dpi Color images must be in CMYK format Black and white images must be in grayscale
PUBLICATION SCHEDULE
August 2011
S M 1 7 14 8 T 2 9 W 3 10 T 4 F 5 S 6 4 5 6 7
September 2011
S S M M T T W W T T 1 8 F F 2 9 S S 3 10
October 2011
S S M M T T W W T T F F S S 1 2 9 3 10 4 11 5 6 7 8
November 2011
S M T 1 6 7 8 W 2 9 T 3 10 F 4 S 5
11 12 13
11 12
15 16 17 18 19 20 23 24 25 26 27 30 31
11 12 13 14 18 19 20 21 25 26 27 28
15 16 17 22 29 23 24 30
12 13 14 15 19 20 21 22 26 27 28 29
13 14 20
15 16 17 18 19 23 24 25 26 30
21 22 28 29
16 17 18
23/31 24/31
21 22 29
25
27 28
December 2011
S M T W T 1 4 5 6 7 8 F 2 9 S 3 10
January 2012
S S 1 8 M T M T 2 3 9 10 W W 4 11 18 25 T T 5 F F 6 S S 7
February 2012
S S 5 M M 6 T T 7 W W 1 8 T T 2 9 F F 3 10 S S 4 11
March 2012
S M T W T 1 4 5 6 7 8 15 22 29 F 2 9 S 3 10
12 13 14 19 20 21 26 27 28
11 12 13 14 18 19 20 21 25 26 27 28
15 16 17 22 29 23 24 30 31
15 16 17 22 23 24 29 30 31
12 13 14 19 20 21 26 27 28
15 16 22 23 29
17 18 24 25
11 12
13 14
16 17 23 24 30 31
18 19 20 21 25 26 27 28
April 2012
S S 1 8 M M 2 9 T T 3 10 W 4 11 18 25 T T 5 F 6 S 7
May 2012
S M T 1 6 7 8 W 2 9 T 3 10 F 4 S 5
Special Issues
August 24 - Back to School Issue September 21 - Fall Career & Internship Fair Issue November 9 - Homecoming Issue December 7 - Holiday Issue February 29 - March Madness Issue* SPRING BREAK April 4th - Spring Career & Internship Fair Issue* April 25th - Comic Issue May 2 - Graduation Issue May 9 - Orientation / Dining Issue (The Orientation Issue is distributed in Freshman orientation packets throughout the summer. Space is very limited, please call ahead for availability.) * - Denotes Tentative Special Issue
12 13 14 19 20 21 26 27 28
11 12
15 16 17 22 23 24 29 30
13 14 20
15 16 17 18 19 23 24 25 26 30 31
21 22 29
27 28
Denotes Special Issue
Space and material deadline for display advertising is 7 business days prior to run date.
Academic Calendar: http://www.ipfw.edu/academics/calendar/
Please note: Our deadline is 7 business days, not 7 weekdays. For example, if your ad is running on Friday, September 25, your artwork and space reservation is due Friday, September 18. The Communicator has hired MediaMate to be its exclusive Ad Manager. MediaMate is not an agency. MediaMate is the direct ad manager on staff, and all rates published on this media kit are direct rates. Please be sure to update your contact information for The Communicator to the below to ensure all correspondence and ad materials are received. Payments should be made out to MediaMate and mailed to: MediaMate, LLC, 200 Brickstone Sq., Suite 505, Andover, MA 01810 or to pay by credit card call MediaMate at 888.897.7711. Accepted card types are Visa, Mastercard, Discover, and Amex. All information subject to change at anytime.
MediaMate, LLC 200 Brickstone Sq., Suite 505 Andover, MA 01810 P 888.897.7711 F 978.231.0300 E [email protected]
www.mymediamate.com
ABOUT US
After many years of offering courses at separate locations in Fort Wayne, Indiana University and Purdue University opened the combined campus of IPFW in 1964. Offering more than 180 programs of study, IPFW is the most comprehensive university in northeast Indiana. Along with an NCAA Division I athletic program, students participate in nearly 100 different student organizations . The Communicator is the official student newspaper of Indiana University-Purdue University Fort Wayne, publishing 4,000 copies weekly during the school year. The Communicator was recently the recipient of eight awards at the Indiana College Press Association’s annual convention, including Best Overall Design, Best Special Section Front Cover, Best News Photo, among others. Advertising opportunities for the 2011-2012 school year include display and color advertising, premium display space, free-standing inserts, online advertising, and participation in one of our many special issues.
SCHOOL INFORMATION
Frequency: Days Published: Circulation: Readership: Summer Issues: School Enrollment: 4 Column Ads Accepted: Format: Full Page Size: Column Widths: Weekly Wednesdays 4,000 11,000 No 13,675 Yes 6 Column Tabloid 6 col (10.25”) W x 16.00” H 1) 1.5” 2) 3.25” 3) 5.0” 4) 6.75” 5) 8.5” 6) 10.25” School Location: Metro Area: School Type: Highest Degree: 10-11 In-State Tuition: 10-11 In-State Student Expenses: Most Popular Bachelor’s Degree(s): Most Popular Master’s Degree(s): Male/Female Ratio: On Campus Housing Y/N: Graduation Rate: Transfer Out Rate: Ethnicity: White: Black: Hispanic: Asian/Pacific Islander: American Indian: Non-Resident Alien: Unknown/Other: Fort Wayne, IN Indianapolis, IN 4-Year Public Master’s $6,545 $23,204-$24,725 Health professions, Liberal Arts, Business Education, Business 45% M / 55% F Yes 26% 3% Percentage 84% 7% 3% 2% 0% 1% 2%
Please Note: The Communicator does not accept classified advertising
DISPLAY ADVERTISING & DISPLAY ADVERTISING DISCOUNTS
Description: PCI Rate: National/Open Rate $9.25
Modular Rates & Sizes (Black & White Only)
Description: Rate:
CMYK (Process, 4-color) Per Spot Color $200.00 $75.00
$800.00
$423.00
$444.00
$222.00
$222.00
• Minimum size of 10 column inches. • Ads more than 13.0” in height will be billed at the full page height of 16.00”.
Description
Size
Rate
Full Page Half Page Horizontal
6 col (10.25”) W x 16.00” H 6 col (10.25”) W x 8.0” H 3 col (5.0”) W x 15.25” H 6 col (10.25”) W x 4.0” H 3 col (5.0”) W x 8.0” H
$800.00 $444.00 $444.00 $222.00 $222.00
Min Insertions: Max Insertions: % Discount:
2 3 5%
4 6 10%
7 9 15%
10 13 20%
14 + 25%
Half Page Vertical Quarter Page Horizontal Quarter Page Vertical
Column Inches: PCI Rate:
500 $8.00
1000 $7.50
*The above discounts will not be applied to color costs. For color ads, the discounts will apply to the black and white portion only and the advertiser will pay the full color rate.
Description Back Page, Full Color Ad Page 3 or Inside Cover, Full Page Ad Double Truck (Inside Spread)
Size 6 col (10.25”) W x 16.00” H 6 col (10.25”) W x 16.00” H 12 col (20.5”) W x 16.00 H
Rate $1,100.00 $900.00 $1,300.00
*All premium display subject to availability
INSERT QUANTITIES & RATES
Min Size: Max Size: Min Pages: Max Pages: Min Qty: Max Qty: Flat Rate for 1-2 Pages: Flat Rate for 2-24 Pages: (4.0”) W x 6.0” H (8.5”) W x 11.0” H 1 24 4,000 4,000 $500.00 $600.00
ONLINE ADVERTISING
Size in Pixels Rate Per Month
Rectangle, 300 x 250 Skyscraper, 120 x 600 Small Horizontal Banner, 468 x 60
$600.00 $550.00 $395.00
Please send a PDF of the insert to: orders@mymediamate. com for content approval prior to shipping actual materials. KENDALLVILLE PUBLISHING CO. ATTN: COMMUNICATOR INSERTS 102 NORTH MAIN STREET KENDALLVILLE, IN 46755-0039 Inserts must arrive at above address a minimum of one week prior to run date.
• Run an online ad for one month in addition to a display ad and receive 15% off the online advertising invoice. • Run 3 months or more and receive 20% off total online advertising invoice.
Please Note: These discounts cannot be combined.
http://www.ipfwcommunicator.org/
MARCH MADNESS SPONSORSHIP CREATIVE REQUIREMENTS
Pump up your March Madness campaign with both print and online bracket sponsorship as part of the Communicator’s on-going event coverage. Sponsorship lasts entire month of March Cost Print Bracket Web Ad $750.00 12 col (20.5”) x 2.0 Small Horizontal Banner, 468 x 60 pixels • • • • • • PDF with all fonts embedded Quark XPress with all images and fonts EPS file with all fonts embedded All images should be 200-300 dpi Color images must be in CMYK format Black and white images must be in grayscale
PUBLICATION SCHEDULE
August 2011
S M 1 7 14 8 T 2 9 W 3 10 T 4 F 5 S 6 4 5 6 7
September 2011
S S M M T T W W T T 1 8 F F 2 9 S S 3 10
October 2011
S S M M T T W W T T F F S S 1 2 9 3 10 4 11 5 6 7 8
November 2011
S M T 1 6 7 8 W 2 9 T 3 10 F 4 S 5
11 12 13
11 12
15 16 17 18 19 20 23 24 25 26 27 30 31
11 12 13 14 18 19 20 21 25 26 27 28
15 16 17 22 29 23 24 30
12 13 14 15 19 20 21 22 26 27 28 29
13 14 20
15 16 17 18 19 23 24 25 26 30
21 22 28 29
16 17 18
23/31 24/31
21 22 29
25
27 28
December 2011
S M T W T 1 4 5 6 7 8 F 2 9 S 3 10
January 2012
S S 1 8 M T M T 2 3 9 10 W W 4 11 18 25 T T 5 F F 6 S S 7
February 2012
S S 5 M M 6 T T 7 W W 1 8 T T 2 9 F F 3 10 S S 4 11
March 2012
S M T W T 1 4 5 6 7 8 15 22 29 F 2 9 S 3 10
12 13 14 19 20 21 26 27 28
11 12 13 14 18 19 20 21 25 26 27 28
15 16 17 22 29 23 24 30 31
15 16 17 22 23 24 29 30 31
12 13 14 19 20 21 26 27 28
15 16 22 23 29
17 18 24 25
11 12
13 14
16 17 23 24 30 31
18 19 20 21 25 26 27 28
April 2012
S S 1 8 M M 2 9 T T 3 10 W 4 11 18 25 T T 5 F 6 S 7
May 2012
S M T 1 6 7 8 W 2 9 T 3 10 F 4 S 5
Special Issues
August 24 - Back to School Issue September 21 - Fall Career & Internship Fair Issue November 9 - Homecoming Issue December 7 - Holiday Issue February 29 - March Madness Issue* SPRING BREAK April 4th - Spring Career & Internship Fair Issue* April 25th - Comic Issue May 2 - Graduation Issue May 9 - Orientation / Dining Issue (The Orientation Issue is distributed in Freshman orientation packets throughout the summer. Space is very limited, please call ahead for availability.) * - Denotes Tentative Special Issue
12 13 14 19 20 21 26 27 28
11 12
15 16 17 22 23 24 29 30
13 14 20
15 16 17 18 19 23 24 25 26 30 31
21 22 29
27 28
Denotes Special Issue
Space and material deadline for display advertising is 7 business days prior to run date.
Academic Calendar: http://www.ipfw.edu/academics/calendar/
Please note: Our deadline is 7 business days, not 7 weekdays. For example, if your ad is running on Friday, September 25, your artwork and space reservation is due Friday, September 18. The Communicator has hired MediaMate to be its exclusive Ad Manager. MediaMate is not an agency. MediaMate is the direct ad manager on staff, and all rates published on this media kit are direct rates. Please be sure to update your contact information for The Communicator to the below to ensure all correspondence and ad materials are received. Payments should be made out to MediaMate and mailed to: MediaMate, LLC, 200 Brickstone Sq., Suite 505, Andover, MA 01810 or to pay by credit card call MediaMate at 888.897.7711. Accepted card types are Visa, Mastercard, Discover, and Amex. All information subject to change at anytime.
MediaMate, LLC 200 Brickstone Sq., Suite 505 Andover, MA 01810 P 888.897.7711 F 978.231.0300 E [email protected]
www.mymediamate.com
