Competitor Analysis Sample Template

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Content

Company Name
Company Profile

CONTENTS

Chapter 1: Company Snapshot ............................................................................................................... 2
Chapter 2: Business ................................................................................................................................. 3
Chapter 3: Key Offerings and Brands ...................................................................................................... 4
Chapter 4: Latest Developments ............................................................................................................ 5
Chapter 5: Company Strategy/Business Model ...................................................................................... 6
Chapter 6: Competitive Landscape ......................................................................................................... 7
Chapter 7: Partnerships and Alliances .................................................................................................... 8
Chapter 8: SWOT Analysis ....................................................................................................................... 9
Chapter 8.1: Strengths ...................................................................................................................... 10
Chapter 8.2: Weaknesses.................................................................................................................. 11
Chapter 8.3: Opportunities ............................................................................................................... 12
Chapter 8.4: Threats ......................................................................................................................... 13
Chapter 9: Product Comparison ........................................................................................................... 14
Chapter 10: Locations ........................................................................................................................... 15

*Information to be covered in the following sections is written in “Green” text. This is only for
reference.

1|Page

Company Name

CHAPTER 1: COMPANY SNAPSHOT
Headquarters

Telephone
Fax
Employees
Principal Executive Officer
Stock Exchange
Revenues ($ Mn)
Year End
URL

Primarily covers brief information of the company, whichever is available in free sources.
Covers an overview of the company’s business, operational geographies, and financial information if
available.

2|Page

Company Name

CHAPTER 2: BUSINESS
This chapter covers the detailed business of the company, including segments and target markets.
Also covers information about the company’s key subsidiaries, resellers, distributors, and partners in
brief (partners information will covered in detail in Chapter 7)

3|Page

Company Name

CHAPTER 3: KEY OFFERINGS AND BRANDS
This chapter covers information about the company’s key product offerings and brands

4|Page

Company Name

CHAPTER 4: LATEST DEVELOPMENTS
Covers brief history of the company and developments in the last two years (including key products
launches, strategic moves, litigations, and R&D initiatives)

5|Page

Company Name

CHAPTER 5: COMPANY STRATEGY/BUSINESS MODEL
This section talks more about the company’s strategy over the years and the business model (if
available).
Also covers since when the company shifted to connected devices solutions (offering solutions though
smart devices such as the smartphones and the tablet PCs)

6|Page

Company Name

CHAPTER 6: COMPETITIVE LANDSCAPE
Covers information about the key competitors in the markets. Competiton by segments/products.

7|Page

Company Name

CHAPTER 7: PARTNERSHIPS AND ALLIANCES
This chapter covers information about the partnerships and alliances of the company.
Details about the partnership/rationale.
Provides information about the benefits realized by the company due to these partnerships/alliances.

8|Page

Company Name

CHAPTER 8: SWOT ANALYSIS
This section is self explainatory.

9|Page

Strengths

Weaknesses

Opportunities

Threats

Company Name

Chapter 8.1: Strengths

10 | P a g e

Company Name

Chapter 8.2: Weaknesses

11 | P a g e

Company Name

Chapter 8.3: Opportunities

12 | P a g e

Company Name

Chapter 8.4: Threats

13 | P a g e

Company Name

CHAPTER 9: PRODUCT COMPARISON
This section compares our proposed product with that of the competitor.
Coveres key features of competitors and how our product differs from its.
Essentially this section focuses on highlighting key technological differences based on patent filings.

14 | P a g e

Company Name

CHAPTER 10: LOCATIONS
Coveres information of the key locations of the companies.

XYZ – California
Los Angeles
California
United States

15 | P a g e

Company Name

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