*Information to be covered in the following sections is written in “Green” text. This is only for
reference.
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Company Name
CHAPTER 1: COMPANY SNAPSHOT
Headquarters
Telephone
Fax
Employees
Principal Executive Officer
Stock Exchange
Revenues ($ Mn)
Year End
URL
Primarily covers brief information of the company, whichever is available in free sources.
Covers an overview of the company’s business, operational geographies, and financial information if
available.
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Company Name
CHAPTER 2: BUSINESS
This chapter covers the detailed business of the company, including segments and target markets.
Also covers information about the company’s key subsidiaries, resellers, distributors, and partners in
brief (partners information will covered in detail in Chapter 7)
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Company Name
CHAPTER 3: KEY OFFERINGS AND BRANDS
This chapter covers information about the company’s key product offerings and brands
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Company Name
CHAPTER 4: LATEST DEVELOPMENTS
Covers brief history of the company and developments in the last two years (including key products
launches, strategic moves, litigations, and R&D initiatives)
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Company Name
CHAPTER 5: COMPANY STRATEGY/BUSINESS MODEL
This section talks more about the company’s strategy over the years and the business model (if
available).
Also covers since when the company shifted to connected devices solutions (offering solutions though
smart devices such as the smartphones and the tablet PCs)
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Company Name
CHAPTER 6: COMPETITIVE LANDSCAPE
Covers information about the key competitors in the markets. Competiton by segments/products.
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Company Name
CHAPTER 7: PARTNERSHIPS AND ALLIANCES
This chapter covers information about the partnerships and alliances of the company.
Details about the partnership/rationale.
Provides information about the benefits realized by the company due to these partnerships/alliances.
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Company Name
CHAPTER 8: SWOT ANALYSIS
This section is self explainatory.
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Strengths
Weaknesses
Opportunities
Threats
Company Name
Chapter 8.1: Strengths
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Chapter 8.2: Weaknesses
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Company Name
Chapter 8.3: Opportunities
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Company Name
Chapter 8.4: Threats
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CHAPTER 9: PRODUCT COMPARISON
This section compares our proposed product with that of the competitor.
Coveres key features of competitors and how our product differs from its.
Essentially this section focuses on highlighting key technological differences based on patent filings.
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Company Name
CHAPTER 10: LOCATIONS
Coveres information of the key locations of the companies.
XYZ – California
Los Angeles
California
United States