Content: The New Marketing Equation
Report from Altimeter Group on Content Marketing: Content marketing requires a shift in company culture, resources, budgets, partners, andstrategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance nowor wait until later, when the battle for attention may become even more difficult than it is today
Content
Report from Altimeter Group on Content Marketing: Content marketing requires a shift in company culture, resources, budgets, partners, andstrategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance nowor wait until later, when the battle for attention may become even more difficult than it is today
