Course Programme

Social Media Measurement & Analytics
Course Programme
KONNECTEDX

website:konnectedx.org

An introduction to social media analytics


Measuring return on investment



Social media analytics stats
Big data and social media analytics



The business case for social media analytics



Understanding the business opportunity
Three inspiring brand case studies

Social media analytics strategy


Strategy framework



Setting objectives
Some industry averages to use as benchmarks
How your objectives relate to the sales funnel
Demographics and psychographics





Social media metrics and reporting


Awareness metrics



Engagement metrics



Acquisition metrics
Before social media analytics: setting KPIs
Measuring ROI
Identifying key influencers





Producing analytics reports







Analytics tools available
The analytics process
Setting up analytics tools
Producing analytics reports
Interpreting data
Measuring and strengthening strategies with analytics

 Customer behaviour insights and analyticsAnalytics dashboards from the big social networks


Facebook



Twitter
LinkedIn
YouTube
Pinterest
Instagram
Google+
Tumblr
Vine









Third-party tools for social media analytics














Buffer
Cyfe
Google Analytics
Hootsuite
Quintly
Simply measured
Socialbakers
Sprout social
Sumall
Social media listening tools
Image analysis
Link shortening and click tracking
Social media analytics account management

Programme outcome:
At the end of this course, you will be able to take a role as a Social Media Analyst,
Social Media Manager or Social Media expert
You will be able to confidently analyze the effectiveness of social media
campaigns. You will be able to choose the right tools to answer the right
questions. You will be able to analyze data, develop meaningful insights and
provide actionable recommendations based on this analysis. These insights and
recommendations will be based on goals and objectives of a particular social
media strategy and will help to guide business decisions impacting said social
media strategy. Finally, you will be able to communicate these recommendations
and analyses in both written and oral form.

Venue
Digital Age Hall
Capial Building, 332, Ikorodu Road, Idiroko Bus-Stop (Beside Lagos State
University, Anthony Campus), Maryland, Lagos, Nigeria

Date
September 19-20 2015