Courses
Content
No. 1. 2. 3. 4. 5. 6. 7.
Item Course Title Course Code Course Classification Lecturer Rationale Year & Semester Total Student Learning hours (SLH) L = Lectures T = Tutorial P = Practical/Lab O= Others Credit Hours Prerequisite Objectives Learning Outcomes
Details Business Communications UCC1023 University Core VG Perumal Managers should be exposed to basic concepts and learned the principles and practice of Business Communications so that they can become better managers and decision makers. Year 1 / Semester 2 Face to Face L 28 T 14 P O 82 Self Learning
8. 9. 10. 11.
Total Student Learning hours (SLH): 124 3 None To learn basic concepts, principles and practices of Business Communications relevant to managing business organizations. At the end of the course, students should be able to; 1. Understand the environment, basic concepts, principles and practices of Business Communications in modern management. 2. Identify Business Communications issues and select the best methods to solve them. 3. Apply lessons learned in managing organizational activities.
12.
Synopsis
The subject seeks to expose students to effective principles of communication, including messages and business reports. The subject also includes organizations, writing, and presentation of business documents, and basic principles of general business speeches.
13.
Lectures, Tutorials and self learning assignments Mid-Semester Exam 30% Final Exam 40% Assignment 30% 15. Relationships between Course Learning Outcomes (CLO) and Programme Learning Outcomes (PLO) :PLO 1 2 3 4 5 Learning Methods Assessments CLO 1 3 2 2 2 3 Lectures, Tutorials, Assignements Exams, Assg. 3 3 Lectures, Tutorials, Assignements Exams, Assg. 2 3 2 2 2 3 Lectures, Tutorials, Assignements Exams, Assg. 3 14. 1= CLO fulfills PLO without official assessment 2= CLO fulfills PLO through partial assessment 3= CLO fulfills PLO through official assessment 16a. Week Relationship between Course Content, CLO & Bloom Taxonomy Levels (BTL) Title SLO Bloom
Learning Methods Assessment Methods
Taxonomy* Understanding the Foundations of Business Communication 1-2 1-4 • Achieving success through effective business • Communicating in teams and mastering listening and nonverbal communication skills • Communicating inter-culturally 2-3 Applying the Three-step Writing Process 1-2 1-4 • Planning business messages • Writing business messages • Completing business messages 4-5 Crafting Brief Messages 1-2 1-4 • Crafting messages for Electronic Media • Writing Routine and Positive Messages • Writing Negative Messages • Writing Persuasive Messages 6-7 Supporting Messages with Quality Information 1-2 1-4 • Findings, evaluating, and processing information • Designing Visual Communication 8-9 Planning, Writing, and Completing Reports and Proposals 1-2 1-4 • Planning reports and proposals • Writing reports and proposals • Completing reports and proposals 10-12 Designing and Delivering Oral and Online Presentation 1-2 1-4 • Creating and delivering oral and online presentations • Enhancing presentations with slides and other visual 13-14 Writing Employment Messages and Interviewing for Jobs 1-2 1-4 • Building careers and writing resumes • Interviewing for employment and following up BTL: 1= Knowledge; 2= Understanding; 3=Application; 4= Analysis; 5= Synthesis; 6= Evaluation 1 16b. Week 1 2-3 4-5 6-7 8-9 10-12 13-14 Detailed Contact Hours According to Learning Methods Title / Topics Understanding the Foundations of Business Communication Applying the Three-step Writing Process Crafting Brief Messages Supporting Messages with Quality Information Planning, Writing, and Completing Reports and Proposals Designing and Delivering Oral and Online Presentation Writing Employment Messages and Interviewing for Jobs Lec. 2 4 4 4 4 6 4 Tut. 1 2 2 2 2 3 2 P/L 0 0 0 0 0 0 0 Self Study 6 12 12 12 12 18 12 SLH 9 18 18 18 18 27 18
Total Learning Hours per Semester Notional Learning Hours Required Notional Credit Hours
28
14
0
84
126 120 3
17.
Main Reference Additional References
Bovee, C. L. & Thill, J. V. (2008). Business Communication Today. 9th Edition. , Prentice Hall. 1. Taylor, S. (1999). Communication for Business, Longman. 2. Nair, M.A. (2003). Language for Business Communication. Utusan Publication. None Details Principles of Marketing MKT1013 Core Dr. Syed Abdul Kadir bin Abdullah Managers should be exposed and learned the basics of Marketing so that they can be better managers and decision makers. Year 1 / Semester 2 Face to Face L 28 T 14 P O 84 Self Learning
18. No. 1. 2. 3. 4. 5. 6. 7.
Other Information Item Course Title Course Code Course Classification Lecturer Rationale Year & Semester Total Student Learning hours (SLH) L = Lectures T = Tutorial P = Practical/Lab O= Others Credit Hours Prerequisite Objectives Learning Outcomes
8. 9. 10. 11.
Total Student Learning hours (SLH): 124 3 None To learn basic concepts, principles and practices Marketing relevant to managing business organizations At the end of the course, students should be able to; 1. Understand the environment, basic concepts and principles of Marketing in modern management. 2. Identify Marketing issues and select the best option to solve them. 3. Apply lessons learned in managing organizational activities.
12.
Synopsis
This subject will explore basic concepts, theory, and practices in marketing. Besides discussing the 4Ps of marketing, the course will also discuss marketing process, consumer behaviour, marketing research, and product development. The subject will also emphasize strategic aspect of marketing including segmentation, market targeting and positioning and strategic marketing. Lectures, tutorials and self learning assignments Mid-Semester Exam 30% Final Exam 50% Assignment 20%
13. 14.
Learning Methods Assessment Methods
15. CLO 1
Relationships between Course Learning Outcomes (CLO) and Programme Learning Outcomes (PLO) :PLO 1 2 3 4 5 Learning Methods Assessments 3 3 2 2 2 3 3 Lectures, Tutorials, Assignements Lectures, Tutorials, Assignements Exams, Asgnmt Exams, Asgnmt
2
3
3 2 2 2 3 Lectures, Tutorials, Assignements 1= CLO fulfils PLO without official assessment 2= CLO fulfils PLO through partial assessment 3= CLO fulfils PLO through official assessment
Exams, Asgnmt
16a. Week 1
2-3
4 5-6
7-8
9
10
11-12
13-14
Relationship between Course Content, CLO & Bloom Taxonomy Levels (BTL) Bloom Title SLO Taxonomy* Understanding marketing and Marketing Process 1-2 1-4 • Introduction to Marketing • Creating Customer Value and Satisfaction Analyzing Marketing Opportunities 1-2 1-4 • The Marketing Environment • Marketing Research • Consumer Behavior Developing Marketing Strategy 1-2 1-4 • Market Segmentation, Targeting and Positioning Marketing Mix 1-2 1-4 • Product and Service Strategy • New Product Development and Product Life Cycle Pricing of Products 1-2 1-4 • The importance of Pricing Decisions • How Demand Influences Pricing Decisions • Costs, Demand and Revenue: Deciding on a Price • Deciding on Pricing Objectives • Pricing Strategies Advertising, Sales Promotion and Public Relations 1-2 1-4 • Major Decision in Advertising • Types of Sales Promotion • The Sales Promotion Process; • The Functions and Tools of Public Relations Delivering the Product 1-2 1-4 • The importance of distribution • Structure of Channels • Types of distribution channel • Types of Wholesalers • Types of Store Retailing • Non store Retailing and Direct Selling Strategic Planning and The Marketing Process 1-2 1-4 • Defining the Firm’s Business Mission • Setting Corporate Goals and Objectives • The Marketing Planning Process: Analyse the Marketing Environment; Set Marketing Objectives • Develop Marketing Strategies; Prepare a Marketing Plan • Organise for Implementation; Establish the Control Process Marketing Information and Research 1-2 1-4 • The Importance of Information • Components of the Marketing Information Systems • Developing Information • Marketing Research Procedure
BTL: 1= Knowledge; 2= Understanding; 3=Application; 4= Analysis; 5= Synthesis; 6= Evaluation 16b. Detailed Contact Hours According to Learning Methods Self Week Title / Topics Lec. Tut. P/L SLH Study 1 Understanding marketing and Marketing Process 2 1 0 6 9 2-3 Analyzing Marketing Opportunities 4 2 0 12 18 4 Developing Marketing Strategy 2 1 0 6 9 5-6 Marketing Mix 4 2 0 12 18 7-8 Pricing of Products 4 2 0 12 18 9 Advertising, Sales Promotion and Public Relations 2 1 0 6 9 10 Delivering the Product 2 1 0 6 9 11-12 Strategic Planning and The Marketing Process 4 2 0 12 18 13-14 Marketing Information and Research 4 2 0 `12 18 Total Learning Hours per Semester Notional Learning Hours Required Notional Credit Hours 28 14 0 84 126 120 3
17.
Main Reference Additional References
Kotler, Philip & Armstrong, Gary (2010), Principles of Marketing, Latest Ed., Prentice Hall International. USA
1. 2. 3. 4.
Kurtz, D. L (2010). Principles of Contemporary Marketing. South-Western: Cengage. Solomon, Michael R. And Stuart, Elnora W., (1997), Marketing, Prentice Hall. USA Boone, Louis E. & Kurtz, David L. (1995), Contemporary Marketing, 8th Ed., The Dryden Press. USA Evan, Joel R. & Bermann, Barry, (1997) Marketing, 7th Ed., Prentice Hall. USA
18.
Other Information
None
No. 1. 2. 3. 4. 5. 6. 7.
Item Course Title Course Code Course Classification Lecturer Rationale Year & Semester Total Student Learning hours (SLH) L = Lectures T = Tutorial P = Practical/Lab O= Others Credit Hours Prerequisite Objectives Learning Outcomes
Details Microeconomics ECO2013 Core Dr. Syed Abdul Kadir bin Abdullah Managers should be exposed and learned the basics of Microeconomics so that they can be better managers and decision makers. Year 2 / Semester 4 Face to Face L 28 T 14 P O 84 Self Learning
8. 9. 10. 11.
Total Student Learning hours (SLH): 126 3 None To learn basic concepts, principles and practices Microeconomics relevant to managing business organizations At the end of the course, students should be able to; 1. Understand the environment, basic concepts and principles of Microeconomics in modern management. 2. Identify Microeconomics issues and select the best option to solve them. 3. Apply lessons learned in managing organizational activities.
12.
Synopsis
This subject exposes to student to the main economic problem, and consumer behavior in the context of the price system. The second part deals with the different market structures whereby students will understand the behavior of firms in terms of pricing and output decision. Lectures, tutorials and self learning assignments Mid-Semester Exam 40% Final Exam 60%
13. 14. 15. CLO 1
Learning Methods Assessment Methods
Relationships between Course Learning Outcomes (CLO) and Programme Learning Outcomes (PLO) :PLO 1 2 3 4 5 Learning Methods Assessments 3 3 2 2 2 3 3 Lectures, Tutorials, Assignements Lectures, Tutorials, Assignements Exams Exams Exams
2 3
3 2 2 2 3 Lectures, Tutorials, Assignements 1= CLO fulfils PLO without official assessment 2= CLO fulfils PLO through partial assessment 3= CLO fulfils PLO through official assessment
16a.
Relationship between Course Content, CLO & Bloom Taxonomy Levels (BTL)
Week 1
Title Introduction to Economics • Definition and the problem of scarcity • Resource, production possibilities and opportunity cost • Using resource efficiently • Economic growth • Gain from trade • Flow in the market economic The Price System • Demand and its determinants • Supply and it’s determinants • Market equilibrium Price controls Elasticity and Its related Concept • P elasticity of demand • More elasticities • P elasticity of supply Consumer Choice • Utility theory • Consumer equilibrium and demand • Efficiency The firm • Why firms exist • Types of business firms • The balance sheet of a firm • Financing corporate activity • Non profit firms Production and cost • All about cost • Production and costs in the short run • Production and costs in the long run • Shifts in cost curves Perfect Competition • The theory of Perfect Competition • Perfect Competition in the short run • Perfect Competition in long run • Resource allocative efficiency Monopoly • The theory of Monopoly • Monopoly pricing and output decision • The case against Monopoly Monopolistic Competition and Oligopoly • The theory of Monopolistic Competition • Game theory • Price and output under Oligopoly Labor Market • Demand for labor • Supply for labor • Equilibrium • Skill differential • Union
SLO 1-2
Bloom Taxonomy* 1-4
2
1-2
1-4
3
1-2
1-4
4-5
1-2
1-4
6
1-2
1-4
7-8
1-2
1-4
9-10
1-2
1-4
11-12
1-2
1-4
13
1-2
1-4
14
1-2
1-4
BTL: 1= Knowledge; 2= Understanding; 3=Application; 4= Analysis; 5= Synthesis; 6= Evaluation 16b. Detailed Contact Hours According to Learning Methods Self Week Title / Topics Lec. Tut. P/L SLH Study 1 Introduction To Economics 2 1 0 6 9 2 The Price System 2 1 0 6 9 3 Elasticity And Its Related Concept 2 1 0 6 9 4-5 Consumer Choice 4 2 0 `12 18 6 The Firm 2 1 0 6 9 7-8 Production And Cost 4 2 0 `12 18 9-10 Perfect Competition 4 2 0 `12 18 11-12 Monopoly 4 2 0 `12 18 13 Monopolistic Competition And Oligopoly 2 1 0 6 9 14 Labor Market 2 1 0 6 9 Total Learning Hours per Semester Notional Learning Hours Required Notional Credit Hours 17. Main Reference Additional References 18. Other Information 28 14 0 84 126 120 3
Boyes W. and Melvin M. (2011), Principles of Microeconomics, 8th Edition, South Western McEachern W.A. (2010), Microeconomics Principles, 9th Edition, South Western. None
No. 1. 2. 3. 4. 5. 6. 7.
Item Course Title Course Code Course Classification Lecturer Rationale Year & Semester Total Student Learning hours (SLH) L = Lectures T = Tutorial P = Practical/Lab O= Others Credit Hours Prerequisite Objectives Learning Outcomes
Details Macroeconomics ECO2023 Core Dr. Syed Abdul Kadir bin Abdullah Managers should be exposed and learned the basics of Macroeconomics so that they can be better managers and decision makers. Year 2 / Semester 5 Face to Face L 28 T 14 P O 84 Self Learning
8. 9. 10. 11.
12.
Synopsis
Total Student Learning hours (SLH): 126 3 None To learn basic concepts, principles and practices Macroeconomics relevant to managing business organizations At the end of the course, students should be able to; 1. Understand the environment, basic concepts and principles of Macroeconomics in modern management. 2. Identify Microeconomics issues and select the best option to solve them. 3. Apply lessons learned in managing organizational activities. This course emphasizes on the macroeconomics environment, money and banking, international economics and the global economics environment. Lectures, tutorials and self learning assignments Mid-Semester Exam 40% Final Exam 60%
13. 14. 15. CLO 1
Learning Methods Assessment Methods
Relationships between Course Learning Outcomes (CLO) and Programme Learning Outcomes (PLO) :PLO 1 2 3 4 5 Learning Methods Assessments 3 2 2 2 3 Lectures, Tutorials, Assignements 3 3 Lectures, Tutorials, Assignements 3 2 2 2 3 Lectures, Tutorials, Assignements 1= CLO fulfils PLO without official assessment 2= CLO fulfils PLO through partial assessment 3= CLO fulfils PLO through official assessment Exams Exams Exams
2 3
16a. Week
Relationship between Course Content, CLO & Bloom Taxonomy Levels (BTL) Bloom Title SLO Taxonomy*
Macroeconomics Measurements: Prices and unemployment 1-2 1-4 • From questions to policies • Measuring prices • Measuring unemployment 2 Macroeconomics Measurements: GDP and Real GDP 1-2 1-4 • GDP and two ways of computing GDP • Other national income accounting measurement • Real GDP 3-4 Aggregate demand and aggregate supply 1-2 1-4 • Aggregate demand and aggregate supply • Short run aggregate supply • Short and long run equilibrium 5 The self regulating economy 1-2 1-4 • The classical view • A self regulating economy 6 Economic stability: a critique of the self regulating economy 1-2 1-4 • Questioning classical position • The Keynesian framework of analysis 7-8 Fiscal policy 1-2 1-4 • Fiscal policy • Demand side fiscal policy • Supply side fiscal policy 9 Taxes, deficit, surpluses and public debt 1-2 1-4 • Taxes • Major federal government spending • Deficit and the public debt 10 Money and banking 1-2 1-4 • Defining the money supply • How banking developed • The money creation process 11 Money and the economy 1-2 1-4 • Money and the price level • Monetarism • Inflation • Money and interest rate • The monetary base and the money multiplier 12 Monetary policy 1-2 1-4 • The money market • Transmission mechanism • Monetary policy and the problem of inflationary and recessionary gaps 13-14 Bank Negara Malaysia 1-2 1-4 • Roles and Functions in Economic Management • Fiscal & Monetary policies BTL: 1= Knowledge; 2= Understanding; 3=Application; 4= Analysis; 5= Synthesis; 6= Evaluation 16b. Detailed Contact Hours According to Learning Methods Self Week Title / Topics Lec. Tut. P/L SLH Study 1 Macroeconomics Measurements: Prices And 2 1 0 6 9 Unemployment 2 Macroeconomics Measurements: GDP And Real 2 1 0 6 9 GDP
1
3-4 5 6 7-8 9 10 11 12 13-14
Aggregate Demand And Aggregate Supply The Self Regulating Economy Economic Stability: A Critique Of The Self Regulating Economy Fiscal Policy Taxes, Deficit, Surpluses And Public Debt Money And Banking Money And The Economy Monetary Policy Bank Negara Malaysia
4 2 2 4 2 2 2 2 4 28
2 1 1 2 1 1 1 1 2 14
0 0 0 0 0 0 0 0 0 0
`12 6 6 `12 6 6 6 6 `12 84
18 9 9 18 9 9 9 9 18 126 120 3
Total Learning Hours per Semester Notional Learning Hours Required Notional Credit Hours 17. Main Reference Additional References 18. Other Information
Arnold R.A. (2010), Macroeconomics, 9th Edition, South Western Boyes W. and Melvin M. (2011), Principles of Macroeconomics, 8th Edition, South Western None
No. 1. 2. 3. 4. 5. 6. 7.
Item Course Title Course Code Course Classification Lecturer Rationale Year & Semester Total Student Learning hours (SLH) L = Lectures T = Tutorial P = Practical/Lab O= Others Credit Hours Prerequisite Objectives Learning Outcomes
Details Management Information Systems MIS2013 Core Noraishah Binti Mostafa Managers should be exposed to basic concepts and learned the principles and practice of Management Information Systems so that they can become better managers and decision makers. Year 2 / Semester 5 Face to Face L 28 T 14 P O 82 Self Learning
8. 9. 10. 11.
Total Student Learning hours (SLH): 124 3 None To learn basic concepts, principles and practices of Management Information Systems relevant to managing business organizations. At the end of the course, students should be able to; 1. Understand the environment, basic concepts, principles and practices of Management Information Systems in managing modern businesses. 2. Identify Management Information Systems issues and select the best methods to solve them. 3. Apply lessons learned in managing organizational activities. The subject was designed to enable students to integrate and manipulate skills and knowledge to effectively manage workplace communications. Further, this subject will enable students to understand the role of computer-based information systems in business management activities.
12.
Synopsis
13.
Lectures, Tutorials and self learning assignments Mid Semester Exam 30% Final Exam 40% Assignment 30% 15. Relationships between Course Learning Outcomes (CLO) and Programme Learning Outcomes (PLO) :PLO 1 2 3 4 5 Learning Methods Assessments CLO 1 3 2 2 2 3 Lectures, Tutorials, Assignements Exams, Assg. 2 3 3 Lectures, Tutorials, Assignements Exams, Assg. 3 3 2 2 2 3 Lectures, Tutorials, Assignements Exams, Assg. 14. 1= CLO fulfils PLO without official assessment 2= CLO fulfils PLO through partial assessment 3= CLO fulfils PLO through official assessment 16a. Week Relationship between Course Content, CLO & Bloom Taxonomy Levels (BTL) Bloom Title SLO Taxonomy*
Learning Methods Assessment Methods
1
2-3
5-6
7-8
9
10
11
12
Introduction: Business and Information Technology • Business in the Information Age: Pressures and Responses • Why you need to know about Information Technology • What is an Information System Organisations and Information Technology Support • Information Systems Infrastructure and Architecture • Organisations: Structure and IT Support • The Evolution and Type of Information Systems • IT Support at Different Organisational Levels • Managing Information Technology in Organisation Managing Organisational Data and Information • Basic of Data Arrangement and Access • The Traditional File Environment • Databases: The Modern Approach • Database Management Systems • Logical Data Models • Data Warehouses Telecommunications and Networks • The Telecommunication System • Networks, Network Communications Software and Network Processing Strategies Telecommunications Applications • The Internet and Intranets Interorganisational and Global Information Systems • Interorganisational Information Systems • Global Information Systems • Electronic Data Interchange (EDI) and Electronic Fund Transfer (EFT) • Extranets • Implementing Inter-organisational Information Systems Functional and Enterprise System • Information Systems to Support Business Functions • Transaction Processing Information Systems • Accounting and Finance Systems • Marketing and Sales Systems • Production and Operations Systems • Human Resource Management Systems • Integrated Information Systems and Enterprise Resource Planning Data, Knowledge, and Decision Support • Management and Decision Making • The Data Management Life Cycle • Decision Support Systems • Enterprise Decision Support • Data Visualization Technologies • Knowledge Management and Organisational Knowledge Bases Strategic Information Systems and Reorganisation • Strategic Advantage and Information Technology
1-2
1-4
1-2
1-4
1-2
1-4
1-2
1-4
1-2
1-4
1-2
1-4
1-2
1-4
1-2
1-4
• Porter’s Competitive Forces Model and IT • Illustrative Strategic Information Systems • Ineffective Organisations in the Information Age • Business Process Reengineering • Virtual Corporations and Information Technology 13 Information Systems Development 1-2 1-4 • Information Systems Planning • The traditional Systems Development Life Cycle (SDLC) • Alternative Methods for Systems Development • Systems Development Outside the Information System Departments • Building Internet and Intranet Applications 14 Implementing IT: Ethics, Impacts and Security 1-2 1-4 • Ethical Issues • Impacts of IT on Organisation and Jobs • Impacts on Individuals at Work • Societal Impacts and Internet Communities • Security Is a Concern of Everyone • Protecting Information Systems BTL: 1= Knowledge; 2= Understanding; 3=Application; 4= Analysis; 5= Synthesis; 6= Evaluation 16b. Detailed Contact Hours According to Learning Methods Self Week Title / Topics Lec. Tut. P/L SLH Study 1 Introduction: Business and Information Technology 2 1 0 6 9 2-3 Organisations and Information Technology Support 4 2 0 12 18 5-6 Managing Organisational Data and Information 4 2 0 12 18 7-8 Telecommunications and Networks 4 2 0 12 18 9 Interorganisational and Global Information Systems 2 1 0 6 9 10 Functional and Enterprise System 2 1 0 6 9 11 Data, Knowledge, and Decision Support 2 1 0 6 9 12 Strategic Information Systems and Reorganisation 2 1 0 6 9 13 Information Systems Development 2 1 0 6 9 14 Implementing IT: Ethics, Impacts and Security 2 1 0 6 9 Total Learning Hours per Semester Notional Learning Hours Required Notional Credit Hours 17. Main Reference 28 14 0 84 126 120 3
1. Kenneth C. Laudon & Jane P. Laudon, (2003) Management
Information Systems (8th edition)., Prentice Hall Additional references: 1. Robert D Galliers & Dorothy E Leidner (2003); Strategic Information Management: Challenges and Strategies in Managing Information Systems, (3rd edition), Butterworth – Heinemann. 2. Kenneth C. Laudon, Jane P. Laudon; (2002), Essentials of Management Information Systems (5th Edition), Prentice Hall. 3. James A. O’Brien, (2002) Management Information Systems, McGraw Hill None
Additional References
18.
Other Information
Item Course Title Course Code Course Classification Lecturer Rationale Year & Semester Total Student Learning hours (SLH) L = Lectures T = Tutorial P = Practical/Lab O= Others Credit Hours Prerequisite Objectives Learning Outcomes
Details Business Communications UCC1023 University Core VG Perumal Managers should be exposed to basic concepts and learned the principles and practice of Business Communications so that they can become better managers and decision makers. Year 1 / Semester 2 Face to Face L 28 T 14 P O 82 Self Learning
8. 9. 10. 11.
Total Student Learning hours (SLH): 124 3 None To learn basic concepts, principles and practices of Business Communications relevant to managing business organizations. At the end of the course, students should be able to; 1. Understand the environment, basic concepts, principles and practices of Business Communications in modern management. 2. Identify Business Communications issues and select the best methods to solve them. 3. Apply lessons learned in managing organizational activities.
12.
Synopsis
The subject seeks to expose students to effective principles of communication, including messages and business reports. The subject also includes organizations, writing, and presentation of business documents, and basic principles of general business speeches.
13.
Lectures, Tutorials and self learning assignments Mid-Semester Exam 30% Final Exam 40% Assignment 30% 15. Relationships between Course Learning Outcomes (CLO) and Programme Learning Outcomes (PLO) :PLO 1 2 3 4 5 Learning Methods Assessments CLO 1 3 2 2 2 3 Lectures, Tutorials, Assignements Exams, Assg. 3 3 Lectures, Tutorials, Assignements Exams, Assg. 2 3 2 2 2 3 Lectures, Tutorials, Assignements Exams, Assg. 3 14. 1= CLO fulfills PLO without official assessment 2= CLO fulfills PLO through partial assessment 3= CLO fulfills PLO through official assessment 16a. Week Relationship between Course Content, CLO & Bloom Taxonomy Levels (BTL) Title SLO Bloom
Learning Methods Assessment Methods
Taxonomy* Understanding the Foundations of Business Communication 1-2 1-4 • Achieving success through effective business • Communicating in teams and mastering listening and nonverbal communication skills • Communicating inter-culturally 2-3 Applying the Three-step Writing Process 1-2 1-4 • Planning business messages • Writing business messages • Completing business messages 4-5 Crafting Brief Messages 1-2 1-4 • Crafting messages for Electronic Media • Writing Routine and Positive Messages • Writing Negative Messages • Writing Persuasive Messages 6-7 Supporting Messages with Quality Information 1-2 1-4 • Findings, evaluating, and processing information • Designing Visual Communication 8-9 Planning, Writing, and Completing Reports and Proposals 1-2 1-4 • Planning reports and proposals • Writing reports and proposals • Completing reports and proposals 10-12 Designing and Delivering Oral and Online Presentation 1-2 1-4 • Creating and delivering oral and online presentations • Enhancing presentations with slides and other visual 13-14 Writing Employment Messages and Interviewing for Jobs 1-2 1-4 • Building careers and writing resumes • Interviewing for employment and following up BTL: 1= Knowledge; 2= Understanding; 3=Application; 4= Analysis; 5= Synthesis; 6= Evaluation 1 16b. Week 1 2-3 4-5 6-7 8-9 10-12 13-14 Detailed Contact Hours According to Learning Methods Title / Topics Understanding the Foundations of Business Communication Applying the Three-step Writing Process Crafting Brief Messages Supporting Messages with Quality Information Planning, Writing, and Completing Reports and Proposals Designing and Delivering Oral and Online Presentation Writing Employment Messages and Interviewing for Jobs Lec. 2 4 4 4 4 6 4 Tut. 1 2 2 2 2 3 2 P/L 0 0 0 0 0 0 0 Self Study 6 12 12 12 12 18 12 SLH 9 18 18 18 18 27 18
Total Learning Hours per Semester Notional Learning Hours Required Notional Credit Hours
28
14
0
84
126 120 3
17.
Main Reference Additional References
Bovee, C. L. & Thill, J. V. (2008). Business Communication Today. 9th Edition. , Prentice Hall. 1. Taylor, S. (1999). Communication for Business, Longman. 2. Nair, M.A. (2003). Language for Business Communication. Utusan Publication. None Details Principles of Marketing MKT1013 Core Dr. Syed Abdul Kadir bin Abdullah Managers should be exposed and learned the basics of Marketing so that they can be better managers and decision makers. Year 1 / Semester 2 Face to Face L 28 T 14 P O 84 Self Learning
18. No. 1. 2. 3. 4. 5. 6. 7.
Other Information Item Course Title Course Code Course Classification Lecturer Rationale Year & Semester Total Student Learning hours (SLH) L = Lectures T = Tutorial P = Practical/Lab O= Others Credit Hours Prerequisite Objectives Learning Outcomes
8. 9. 10. 11.
Total Student Learning hours (SLH): 124 3 None To learn basic concepts, principles and practices Marketing relevant to managing business organizations At the end of the course, students should be able to; 1. Understand the environment, basic concepts and principles of Marketing in modern management. 2. Identify Marketing issues and select the best option to solve them. 3. Apply lessons learned in managing organizational activities.
12.
Synopsis
This subject will explore basic concepts, theory, and practices in marketing. Besides discussing the 4Ps of marketing, the course will also discuss marketing process, consumer behaviour, marketing research, and product development. The subject will also emphasize strategic aspect of marketing including segmentation, market targeting and positioning and strategic marketing. Lectures, tutorials and self learning assignments Mid-Semester Exam 30% Final Exam 50% Assignment 20%
13. 14.
Learning Methods Assessment Methods
15. CLO 1
Relationships between Course Learning Outcomes (CLO) and Programme Learning Outcomes (PLO) :PLO 1 2 3 4 5 Learning Methods Assessments 3 3 2 2 2 3 3 Lectures, Tutorials, Assignements Lectures, Tutorials, Assignements Exams, Asgnmt Exams, Asgnmt
2
3
3 2 2 2 3 Lectures, Tutorials, Assignements 1= CLO fulfils PLO without official assessment 2= CLO fulfils PLO through partial assessment 3= CLO fulfils PLO through official assessment
Exams, Asgnmt
16a. Week 1
2-3
4 5-6
7-8
9
10
11-12
13-14
Relationship between Course Content, CLO & Bloom Taxonomy Levels (BTL) Bloom Title SLO Taxonomy* Understanding marketing and Marketing Process 1-2 1-4 • Introduction to Marketing • Creating Customer Value and Satisfaction Analyzing Marketing Opportunities 1-2 1-4 • The Marketing Environment • Marketing Research • Consumer Behavior Developing Marketing Strategy 1-2 1-4 • Market Segmentation, Targeting and Positioning Marketing Mix 1-2 1-4 • Product and Service Strategy • New Product Development and Product Life Cycle Pricing of Products 1-2 1-4 • The importance of Pricing Decisions • How Demand Influences Pricing Decisions • Costs, Demand and Revenue: Deciding on a Price • Deciding on Pricing Objectives • Pricing Strategies Advertising, Sales Promotion and Public Relations 1-2 1-4 • Major Decision in Advertising • Types of Sales Promotion • The Sales Promotion Process; • The Functions and Tools of Public Relations Delivering the Product 1-2 1-4 • The importance of distribution • Structure of Channels • Types of distribution channel • Types of Wholesalers • Types of Store Retailing • Non store Retailing and Direct Selling Strategic Planning and The Marketing Process 1-2 1-4 • Defining the Firm’s Business Mission • Setting Corporate Goals and Objectives • The Marketing Planning Process: Analyse the Marketing Environment; Set Marketing Objectives • Develop Marketing Strategies; Prepare a Marketing Plan • Organise for Implementation; Establish the Control Process Marketing Information and Research 1-2 1-4 • The Importance of Information • Components of the Marketing Information Systems • Developing Information • Marketing Research Procedure
BTL: 1= Knowledge; 2= Understanding; 3=Application; 4= Analysis; 5= Synthesis; 6= Evaluation 16b. Detailed Contact Hours According to Learning Methods Self Week Title / Topics Lec. Tut. P/L SLH Study 1 Understanding marketing and Marketing Process 2 1 0 6 9 2-3 Analyzing Marketing Opportunities 4 2 0 12 18 4 Developing Marketing Strategy 2 1 0 6 9 5-6 Marketing Mix 4 2 0 12 18 7-8 Pricing of Products 4 2 0 12 18 9 Advertising, Sales Promotion and Public Relations 2 1 0 6 9 10 Delivering the Product 2 1 0 6 9 11-12 Strategic Planning and The Marketing Process 4 2 0 12 18 13-14 Marketing Information and Research 4 2 0 `12 18 Total Learning Hours per Semester Notional Learning Hours Required Notional Credit Hours 28 14 0 84 126 120 3
17.
Main Reference Additional References
Kotler, Philip & Armstrong, Gary (2010), Principles of Marketing, Latest Ed., Prentice Hall International. USA
1. 2. 3. 4.
Kurtz, D. L (2010). Principles of Contemporary Marketing. South-Western: Cengage. Solomon, Michael R. And Stuart, Elnora W., (1997), Marketing, Prentice Hall. USA Boone, Louis E. & Kurtz, David L. (1995), Contemporary Marketing, 8th Ed., The Dryden Press. USA Evan, Joel R. & Bermann, Barry, (1997) Marketing, 7th Ed., Prentice Hall. USA
18.
Other Information
None
No. 1. 2. 3. 4. 5. 6. 7.
Item Course Title Course Code Course Classification Lecturer Rationale Year & Semester Total Student Learning hours (SLH) L = Lectures T = Tutorial P = Practical/Lab O= Others Credit Hours Prerequisite Objectives Learning Outcomes
Details Microeconomics ECO2013 Core Dr. Syed Abdul Kadir bin Abdullah Managers should be exposed and learned the basics of Microeconomics so that they can be better managers and decision makers. Year 2 / Semester 4 Face to Face L 28 T 14 P O 84 Self Learning
8. 9. 10. 11.
Total Student Learning hours (SLH): 126 3 None To learn basic concepts, principles and practices Microeconomics relevant to managing business organizations At the end of the course, students should be able to; 1. Understand the environment, basic concepts and principles of Microeconomics in modern management. 2. Identify Microeconomics issues and select the best option to solve them. 3. Apply lessons learned in managing organizational activities.
12.
Synopsis
This subject exposes to student to the main economic problem, and consumer behavior in the context of the price system. The second part deals with the different market structures whereby students will understand the behavior of firms in terms of pricing and output decision. Lectures, tutorials and self learning assignments Mid-Semester Exam 40% Final Exam 60%
13. 14. 15. CLO 1
Learning Methods Assessment Methods
Relationships between Course Learning Outcomes (CLO) and Programme Learning Outcomes (PLO) :PLO 1 2 3 4 5 Learning Methods Assessments 3 3 2 2 2 3 3 Lectures, Tutorials, Assignements Lectures, Tutorials, Assignements Exams Exams Exams
2 3
3 2 2 2 3 Lectures, Tutorials, Assignements 1= CLO fulfils PLO without official assessment 2= CLO fulfils PLO through partial assessment 3= CLO fulfils PLO through official assessment
16a.
Relationship between Course Content, CLO & Bloom Taxonomy Levels (BTL)
Week 1
Title Introduction to Economics • Definition and the problem of scarcity • Resource, production possibilities and opportunity cost • Using resource efficiently • Economic growth • Gain from trade • Flow in the market economic The Price System • Demand and its determinants • Supply and it’s determinants • Market equilibrium Price controls Elasticity and Its related Concept • P elasticity of demand • More elasticities • P elasticity of supply Consumer Choice • Utility theory • Consumer equilibrium and demand • Efficiency The firm • Why firms exist • Types of business firms • The balance sheet of a firm • Financing corporate activity • Non profit firms Production and cost • All about cost • Production and costs in the short run • Production and costs in the long run • Shifts in cost curves Perfect Competition • The theory of Perfect Competition • Perfect Competition in the short run • Perfect Competition in long run • Resource allocative efficiency Monopoly • The theory of Monopoly • Monopoly pricing and output decision • The case against Monopoly Monopolistic Competition and Oligopoly • The theory of Monopolistic Competition • Game theory • Price and output under Oligopoly Labor Market • Demand for labor • Supply for labor • Equilibrium • Skill differential • Union
SLO 1-2
Bloom Taxonomy* 1-4
2
1-2
1-4
3
1-2
1-4
4-5
1-2
1-4
6
1-2
1-4
7-8
1-2
1-4
9-10
1-2
1-4
11-12
1-2
1-4
13
1-2
1-4
14
1-2
1-4
BTL: 1= Knowledge; 2= Understanding; 3=Application; 4= Analysis; 5= Synthesis; 6= Evaluation 16b. Detailed Contact Hours According to Learning Methods Self Week Title / Topics Lec. Tut. P/L SLH Study 1 Introduction To Economics 2 1 0 6 9 2 The Price System 2 1 0 6 9 3 Elasticity And Its Related Concept 2 1 0 6 9 4-5 Consumer Choice 4 2 0 `12 18 6 The Firm 2 1 0 6 9 7-8 Production And Cost 4 2 0 `12 18 9-10 Perfect Competition 4 2 0 `12 18 11-12 Monopoly 4 2 0 `12 18 13 Monopolistic Competition And Oligopoly 2 1 0 6 9 14 Labor Market 2 1 0 6 9 Total Learning Hours per Semester Notional Learning Hours Required Notional Credit Hours 17. Main Reference Additional References 18. Other Information 28 14 0 84 126 120 3
Boyes W. and Melvin M. (2011), Principles of Microeconomics, 8th Edition, South Western McEachern W.A. (2010), Microeconomics Principles, 9th Edition, South Western. None
No. 1. 2. 3. 4. 5. 6. 7.
Item Course Title Course Code Course Classification Lecturer Rationale Year & Semester Total Student Learning hours (SLH) L = Lectures T = Tutorial P = Practical/Lab O= Others Credit Hours Prerequisite Objectives Learning Outcomes
Details Macroeconomics ECO2023 Core Dr. Syed Abdul Kadir bin Abdullah Managers should be exposed and learned the basics of Macroeconomics so that they can be better managers and decision makers. Year 2 / Semester 5 Face to Face L 28 T 14 P O 84 Self Learning
8. 9. 10. 11.
12.
Synopsis
Total Student Learning hours (SLH): 126 3 None To learn basic concepts, principles and practices Macroeconomics relevant to managing business organizations At the end of the course, students should be able to; 1. Understand the environment, basic concepts and principles of Macroeconomics in modern management. 2. Identify Microeconomics issues and select the best option to solve them. 3. Apply lessons learned in managing organizational activities. This course emphasizes on the macroeconomics environment, money and banking, international economics and the global economics environment. Lectures, tutorials and self learning assignments Mid-Semester Exam 40% Final Exam 60%
13. 14. 15. CLO 1
Learning Methods Assessment Methods
Relationships between Course Learning Outcomes (CLO) and Programme Learning Outcomes (PLO) :PLO 1 2 3 4 5 Learning Methods Assessments 3 2 2 2 3 Lectures, Tutorials, Assignements 3 3 Lectures, Tutorials, Assignements 3 2 2 2 3 Lectures, Tutorials, Assignements 1= CLO fulfils PLO without official assessment 2= CLO fulfils PLO through partial assessment 3= CLO fulfils PLO through official assessment Exams Exams Exams
2 3
16a. Week
Relationship between Course Content, CLO & Bloom Taxonomy Levels (BTL) Bloom Title SLO Taxonomy*
Macroeconomics Measurements: Prices and unemployment 1-2 1-4 • From questions to policies • Measuring prices • Measuring unemployment 2 Macroeconomics Measurements: GDP and Real GDP 1-2 1-4 • GDP and two ways of computing GDP • Other national income accounting measurement • Real GDP 3-4 Aggregate demand and aggregate supply 1-2 1-4 • Aggregate demand and aggregate supply • Short run aggregate supply • Short and long run equilibrium 5 The self regulating economy 1-2 1-4 • The classical view • A self regulating economy 6 Economic stability: a critique of the self regulating economy 1-2 1-4 • Questioning classical position • The Keynesian framework of analysis 7-8 Fiscal policy 1-2 1-4 • Fiscal policy • Demand side fiscal policy • Supply side fiscal policy 9 Taxes, deficit, surpluses and public debt 1-2 1-4 • Taxes • Major federal government spending • Deficit and the public debt 10 Money and banking 1-2 1-4 • Defining the money supply • How banking developed • The money creation process 11 Money and the economy 1-2 1-4 • Money and the price level • Monetarism • Inflation • Money and interest rate • The monetary base and the money multiplier 12 Monetary policy 1-2 1-4 • The money market • Transmission mechanism • Monetary policy and the problem of inflationary and recessionary gaps 13-14 Bank Negara Malaysia 1-2 1-4 • Roles and Functions in Economic Management • Fiscal & Monetary policies BTL: 1= Knowledge; 2= Understanding; 3=Application; 4= Analysis; 5= Synthesis; 6= Evaluation 16b. Detailed Contact Hours According to Learning Methods Self Week Title / Topics Lec. Tut. P/L SLH Study 1 Macroeconomics Measurements: Prices And 2 1 0 6 9 Unemployment 2 Macroeconomics Measurements: GDP And Real 2 1 0 6 9 GDP
1
3-4 5 6 7-8 9 10 11 12 13-14
Aggregate Demand And Aggregate Supply The Self Regulating Economy Economic Stability: A Critique Of The Self Regulating Economy Fiscal Policy Taxes, Deficit, Surpluses And Public Debt Money And Banking Money And The Economy Monetary Policy Bank Negara Malaysia
4 2 2 4 2 2 2 2 4 28
2 1 1 2 1 1 1 1 2 14
0 0 0 0 0 0 0 0 0 0
`12 6 6 `12 6 6 6 6 `12 84
18 9 9 18 9 9 9 9 18 126 120 3
Total Learning Hours per Semester Notional Learning Hours Required Notional Credit Hours 17. Main Reference Additional References 18. Other Information
Arnold R.A. (2010), Macroeconomics, 9th Edition, South Western Boyes W. and Melvin M. (2011), Principles of Macroeconomics, 8th Edition, South Western None
No. 1. 2. 3. 4. 5. 6. 7.
Item Course Title Course Code Course Classification Lecturer Rationale Year & Semester Total Student Learning hours (SLH) L = Lectures T = Tutorial P = Practical/Lab O= Others Credit Hours Prerequisite Objectives Learning Outcomes
Details Management Information Systems MIS2013 Core Noraishah Binti Mostafa Managers should be exposed to basic concepts and learned the principles and practice of Management Information Systems so that they can become better managers and decision makers. Year 2 / Semester 5 Face to Face L 28 T 14 P O 82 Self Learning
8. 9. 10. 11.
Total Student Learning hours (SLH): 124 3 None To learn basic concepts, principles and practices of Management Information Systems relevant to managing business organizations. At the end of the course, students should be able to; 1. Understand the environment, basic concepts, principles and practices of Management Information Systems in managing modern businesses. 2. Identify Management Information Systems issues and select the best methods to solve them. 3. Apply lessons learned in managing organizational activities. The subject was designed to enable students to integrate and manipulate skills and knowledge to effectively manage workplace communications. Further, this subject will enable students to understand the role of computer-based information systems in business management activities.
12.
Synopsis
13.
Lectures, Tutorials and self learning assignments Mid Semester Exam 30% Final Exam 40% Assignment 30% 15. Relationships between Course Learning Outcomes (CLO) and Programme Learning Outcomes (PLO) :PLO 1 2 3 4 5 Learning Methods Assessments CLO 1 3 2 2 2 3 Lectures, Tutorials, Assignements Exams, Assg. 2 3 3 Lectures, Tutorials, Assignements Exams, Assg. 3 3 2 2 2 3 Lectures, Tutorials, Assignements Exams, Assg. 14. 1= CLO fulfils PLO without official assessment 2= CLO fulfils PLO through partial assessment 3= CLO fulfils PLO through official assessment 16a. Week Relationship between Course Content, CLO & Bloom Taxonomy Levels (BTL) Bloom Title SLO Taxonomy*
Learning Methods Assessment Methods
1
2-3
5-6
7-8
9
10
11
12
Introduction: Business and Information Technology • Business in the Information Age: Pressures and Responses • Why you need to know about Information Technology • What is an Information System Organisations and Information Technology Support • Information Systems Infrastructure and Architecture • Organisations: Structure and IT Support • The Evolution and Type of Information Systems • IT Support at Different Organisational Levels • Managing Information Technology in Organisation Managing Organisational Data and Information • Basic of Data Arrangement and Access • The Traditional File Environment • Databases: The Modern Approach • Database Management Systems • Logical Data Models • Data Warehouses Telecommunications and Networks • The Telecommunication System • Networks, Network Communications Software and Network Processing Strategies Telecommunications Applications • The Internet and Intranets Interorganisational and Global Information Systems • Interorganisational Information Systems • Global Information Systems • Electronic Data Interchange (EDI) and Electronic Fund Transfer (EFT) • Extranets • Implementing Inter-organisational Information Systems Functional and Enterprise System • Information Systems to Support Business Functions • Transaction Processing Information Systems • Accounting and Finance Systems • Marketing and Sales Systems • Production and Operations Systems • Human Resource Management Systems • Integrated Information Systems and Enterprise Resource Planning Data, Knowledge, and Decision Support • Management and Decision Making • The Data Management Life Cycle • Decision Support Systems • Enterprise Decision Support • Data Visualization Technologies • Knowledge Management and Organisational Knowledge Bases Strategic Information Systems and Reorganisation • Strategic Advantage and Information Technology
1-2
1-4
1-2
1-4
1-2
1-4
1-2
1-4
1-2
1-4
1-2
1-4
1-2
1-4
1-2
1-4
• Porter’s Competitive Forces Model and IT • Illustrative Strategic Information Systems • Ineffective Organisations in the Information Age • Business Process Reengineering • Virtual Corporations and Information Technology 13 Information Systems Development 1-2 1-4 • Information Systems Planning • The traditional Systems Development Life Cycle (SDLC) • Alternative Methods for Systems Development • Systems Development Outside the Information System Departments • Building Internet and Intranet Applications 14 Implementing IT: Ethics, Impacts and Security 1-2 1-4 • Ethical Issues • Impacts of IT on Organisation and Jobs • Impacts on Individuals at Work • Societal Impacts and Internet Communities • Security Is a Concern of Everyone • Protecting Information Systems BTL: 1= Knowledge; 2= Understanding; 3=Application; 4= Analysis; 5= Synthesis; 6= Evaluation 16b. Detailed Contact Hours According to Learning Methods Self Week Title / Topics Lec. Tut. P/L SLH Study 1 Introduction: Business and Information Technology 2 1 0 6 9 2-3 Organisations and Information Technology Support 4 2 0 12 18 5-6 Managing Organisational Data and Information 4 2 0 12 18 7-8 Telecommunications and Networks 4 2 0 12 18 9 Interorganisational and Global Information Systems 2 1 0 6 9 10 Functional and Enterprise System 2 1 0 6 9 11 Data, Knowledge, and Decision Support 2 1 0 6 9 12 Strategic Information Systems and Reorganisation 2 1 0 6 9 13 Information Systems Development 2 1 0 6 9 14 Implementing IT: Ethics, Impacts and Security 2 1 0 6 9 Total Learning Hours per Semester Notional Learning Hours Required Notional Credit Hours 17. Main Reference 28 14 0 84 126 120 3
1. Kenneth C. Laudon & Jane P. Laudon, (2003) Management
Information Systems (8th edition)., Prentice Hall Additional references: 1. Robert D Galliers & Dorothy E Leidner (2003); Strategic Information Management: Challenges and Strategies in Managing Information Systems, (3rd edition), Butterworth – Heinemann. 2. Kenneth C. Laudon, Jane P. Laudon; (2002), Essentials of Management Information Systems (5th Edition), Prentice Hall. 3. James A. O’Brien, (2002) Management Information Systems, McGraw Hill None
Additional References
18.
Other Information
