Customer Value Proposition

Published on June 2016 | Categories: Documents | Downloads: 42 | Comments: 0 | Views: 245
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Customer Value Proposition

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Customer Value Proposition 
1.

Multi­brand e­parts catalogue has been developed 

2.

Private Label parts introduced 

3.

Trading of spare parts started. 

4.

Cluster warehousing with Hub and spoke distribution started. 
Franchise Value Propostition
Mahindra First Choice Services, a wholly owned subsidiary of Mahindra &
Mahindra Ltd., is a chain of multi brand car workshops across major cities in
India like Mumbai, Chennai, Bengaluru, Nasik, Hyderabad, Pune and Vapi.
The company was established in 2008 and aims to offer a world class car
servicing experience in India at value for money prices. The company
employs well trained technicians who can cater to the various servicing needs
of multi-brand cars. Only quality spares procured at competitive rates are
used. MFCS also follows stringent quality measures and a mandatory 50 point
"First Choice First Check" which is performed on all cars. The company also
offers cashless insurance facilities with leading insurance companies.

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