Cycling Sponsorship
Content
2008 Sponsorship Proposal
Contents
3 4 5 6 7 8 9 Introduction2 Who is HUB RACING? Roster & Results City Bikes Criterium Sponsors Cycling Sponsorship & Demographics Major Media and Promotional Accomplishments Sponsorship Levels Conclusion
10 11
Introduction
Thank you for taking the time to review the 2008 Hub Racing Sponsorship Proposal. The purpose of this proposal is to introduce ourselves and show how sponsorship can benefit you. Cycling is a great opportunity to generate advertising exposure, increased public interest and an enhanced public image through the sponsorship of a professional cycling team. Hub Racing is an organization which offers involvement in a complete program that promotes cycling and a clean healthy lifestyle. Partnership with a respected, global company such as yours will strengthen our success, while promoting your brand across the U.S. The following program offers an exciting concept and a very promising opportunity. Thank you for your time and consideration. Shawn Blumenfeld Team Director [email protected] (202) 345-1177
Who is HUB Racing?
“Hub Racing” is a Washington DC based USA Cycling club dedicated to the fielding of an elite international women’s road racing team as well as promotion of cycling events in the National Capital Region. The long list of individual championships held by Hub Racing’s elite women riders includes three National Champions from three different continents. Hub racing also fields a messenger racing team that has won 14 Cycle Messenger World and Continental Championships. Hub Racing hosts Washington DC’s only bicycle race, the City Bikes Criterium, held for the past four years at RFK Stadium. Hub Racing is a proud supporter of the Doug Gordon Memorial Easter Seals Fund as well as being the ride leaders for WABA community rides.
2005, 2006, & 2007 Race Results
Top 25 in National Racing Calender Team Standings Top 10 Team Standing in USA Criterium Series 2007 New Zealand National Championships Silver Medal - Time Trial (Dale Tye) 2007 USA Criterium Series 5th Place Overall in Series (Jenette Williams) 2007 International Cyclig Classic 3rd Place Overall (Jenette Williams) 2007 International Cyclig Classic Stage win - Whitnall Park (Jenette Williams) 2005 Univest Grand Prix 1st place (Leeane Manderson) 2005 Bethesda Grand Prix: 1st place (Leeanne Manderson) 2005 Track Nationals Qualifier (Nicole Raspa) 2005 City Bikes RFK Criterium 1st place (Brooke O’Connor) 2005 Super Week 3rd place GC (Brooke O’Connor) 2005 US Criterium National Championship: 12 Place (Brooke O’Connor) 2005 Tour of Sommerville 9th Place (Sheba Farrin)
1996 District 20 Criterium Champion 2003 American Criterium Series Winner and 3 time Cycle Messenger World Champion
2007 Team Roster
Sheba Farrin
2-time New Zealand National Time Trial Champion
Dale Tye
2-time Massachusetts State Criterium Champion
Brooke O’Connor
2004 Tour De Toona Most Aggressive Rider
Becky Broeder
2001 British National Champion, 25-mile Team Time Trial
Rebecca Jones
2003 Australian National Champion Flying 200m Tandem and Former World Record Holder
Leeanne Manderson
Krystal Jeffs
Cory Bemis
2-time Pennsylvania State Best All Around Rider
Michele Bote
2003 Espoirs 500m National Champion
Nicole Raspa
City Bikes RFK Criterium
Hosted by HUB RACING, the City Bikes Criterium is Washington DC’s only annual bicycle race. In 2006 and 2007 the race boasted a $5000 purse in the Women’s Pro event. The race is held on the Grand Prix Race Course at historic RFK Stadium originally designed for the Grand Prix Auto race series. Begun in 2003 as part of the North American Cycle Courier Championships, the City Bikes Criterium is now a Show Case event on the MABRA calendar. The City Bikes Criterium attracts racers from all over the country and features one of the largest prize lists in the region. Portions of proceeds from the race are donated to the Doug Gordon Memorial Easter Seals Fund and the race serves as a platform for WABA, the local bicycling advocacy organization.
HUB RACING Sponsors
Cannondale Bicycles Salsa Bicycle Components
Asylum Bar & Lounge
Adams Mogan, Washington DC
Serfas Cycling Products The Reef Restaurant
Adams Mogan, Washington DC
Bell Helmets City Bikes Bike Shop
Adams Mogan, Washington DC Chevy Chase, Maryland
Results Gym
Easton Bicycle Components Boundless MB Cycling Coaching
Australia
Timbuk2 Messenger Bags
Drinkmore Water
WABA-Washington Area Bicyclist Association
Washington, DC
Bryson-Webb Web Services
Washington, DC
SAAB/Salomon
Cycling Demographics
Cycling is...
One of the most popular and fastest growing sports in the USA and the second most popular recreational activity in the world. 65 million people attend professional cycling events annually 90 million cyclists & enthusiasts in the U.S. Including six million bicycle commuters in U.S.
Cycling Sponsorship Benefits
Increase Company Visibility Cycling is a unique opportunity for increased corporate identification, exposure and brand awareness. Entertain Key Customers Target preferred customers by encouraging participation in races in select target markets, you can leverage team relationship and offerings. Entertain Clients, Employees, etc. Reward top talent by involving team members in employee events, give-always, etc. Also include community partnerships and customer activities. Create a Positive Image in the Community A study conducted by Georgia Tech showed that the Tour of Georgia attracted over 748,000 spectators. A True Year Long Promotion Professional cycling runs from January to December. Depending on budget, Value Pro cycling is one of the best values in arena of International professional sports.
Exposure Statistics
Events -50+ race days Race Results Victories Team and Performance Awards General Classification (GC) Results Podium Finishes (1st – 5th) Spectators (Live at Event) Major National or International Event 30,000+ persons National (NRC/UCI) Event 5000+ persons Regional Event 500+ persons Media Coverage Television/Radio Coverage Photographic Images Printed Advertisement Newspaper Print Charity Involvement Internet Media Additional Exposure Opportunities Sponsored Athlete Appearances (as requested) Promotion of charity drives and events Team hosted race (City Bikes Criterium)
Leisure Cyclists
85% are between the ages of 25-54 63% are between the ages of 25 and 44 55% are male 45% are female 63% are professional managers 90% have attended college 39% have post-graduate degrees 52% rate their brand loyalty as high Median household income is $80,000
Major Media and Promotional Accomplishments
Features in the Washington Post and Bicycling Magazine Photo on the front cover of Velo News Syndicated radio piece, CBS News National Geographic Explorer Special “Wheels on Fire” originally aired 1998 and replayed over 50 times since. 20 minute feature story about the 1998 Cycle Messenger World Championships which we organized and promoted. Narrator Boyd Matson rode a Cannondale, our sponsor bike, through out the entire show. Travel Channels “Weird Wheels” feature on our team’s trip to Edmonton for the North American Cycle Courier Championships including showing our victory. Washington Area Metropolitan Transit Authority’s “Bikes on Metro” program flyer features two of our riders including sponsor equipment and logos. Over 1 million printed and distributed to date. DC Department of Transportation “Safe Streets” flyer lists our website. Over 500,000 printed and distributed to date. Several feature article’s about us in the Washington Post including sectional front page photos. CBS affiliate WUSA news promotion about our bicycle race, Washignton DC’s only bicycle race. Multiple appearances on local and national news programs in 2006. Dccourier.com, the largest and most visited bicycle courier website in the world.
Sponsorship Levels
TITLE SPONSORSHIP $100,000 • Team bears the sponsor’s name • Primary Logo placement on uniforms, vehicles and website • Reference in media and collateral materials • Team members available for Trade Events, Media and Company functions • Charity events executed by Hub Racing in your company’s name • Race day Hosting opportunities: provided and scheduled with Hub Racing • Marketing kit managed by Hub Racing and your brand CO-SPONSORSHIP • Logo placement on team clothing, vehicles and website • Reference in media and collateral materials
Become a Part of Our Team
HUB Racing has a solid history of sponsor satisfaction. We would like to have the opportunity to meet with you and further discuss our partnership and goals for the upcoming season. Contact: Shawn Blumenfeld Team Director [email protected] (202) 345-1177
www.hubracing.com
Thank you for your time!
Contents
3 4 5 6 7 8 9 Introduction2 Who is HUB RACING? Roster & Results City Bikes Criterium Sponsors Cycling Sponsorship & Demographics Major Media and Promotional Accomplishments Sponsorship Levels Conclusion
10 11
Introduction
Thank you for taking the time to review the 2008 Hub Racing Sponsorship Proposal. The purpose of this proposal is to introduce ourselves and show how sponsorship can benefit you. Cycling is a great opportunity to generate advertising exposure, increased public interest and an enhanced public image through the sponsorship of a professional cycling team. Hub Racing is an organization which offers involvement in a complete program that promotes cycling and a clean healthy lifestyle. Partnership with a respected, global company such as yours will strengthen our success, while promoting your brand across the U.S. The following program offers an exciting concept and a very promising opportunity. Thank you for your time and consideration. Shawn Blumenfeld Team Director [email protected] (202) 345-1177
Who is HUB Racing?
“Hub Racing” is a Washington DC based USA Cycling club dedicated to the fielding of an elite international women’s road racing team as well as promotion of cycling events in the National Capital Region. The long list of individual championships held by Hub Racing’s elite women riders includes three National Champions from three different continents. Hub racing also fields a messenger racing team that has won 14 Cycle Messenger World and Continental Championships. Hub Racing hosts Washington DC’s only bicycle race, the City Bikes Criterium, held for the past four years at RFK Stadium. Hub Racing is a proud supporter of the Doug Gordon Memorial Easter Seals Fund as well as being the ride leaders for WABA community rides.
2005, 2006, & 2007 Race Results
Top 25 in National Racing Calender Team Standings Top 10 Team Standing in USA Criterium Series 2007 New Zealand National Championships Silver Medal - Time Trial (Dale Tye) 2007 USA Criterium Series 5th Place Overall in Series (Jenette Williams) 2007 International Cyclig Classic 3rd Place Overall (Jenette Williams) 2007 International Cyclig Classic Stage win - Whitnall Park (Jenette Williams) 2005 Univest Grand Prix 1st place (Leeane Manderson) 2005 Bethesda Grand Prix: 1st place (Leeanne Manderson) 2005 Track Nationals Qualifier (Nicole Raspa) 2005 City Bikes RFK Criterium 1st place (Brooke O’Connor) 2005 Super Week 3rd place GC (Brooke O’Connor) 2005 US Criterium National Championship: 12 Place (Brooke O’Connor) 2005 Tour of Sommerville 9th Place (Sheba Farrin)
1996 District 20 Criterium Champion 2003 American Criterium Series Winner and 3 time Cycle Messenger World Champion
2007 Team Roster
Sheba Farrin
2-time New Zealand National Time Trial Champion
Dale Tye
2-time Massachusetts State Criterium Champion
Brooke O’Connor
2004 Tour De Toona Most Aggressive Rider
Becky Broeder
2001 British National Champion, 25-mile Team Time Trial
Rebecca Jones
2003 Australian National Champion Flying 200m Tandem and Former World Record Holder
Leeanne Manderson
Krystal Jeffs
Cory Bemis
2-time Pennsylvania State Best All Around Rider
Michele Bote
2003 Espoirs 500m National Champion
Nicole Raspa
City Bikes RFK Criterium
Hosted by HUB RACING, the City Bikes Criterium is Washington DC’s only annual bicycle race. In 2006 and 2007 the race boasted a $5000 purse in the Women’s Pro event. The race is held on the Grand Prix Race Course at historic RFK Stadium originally designed for the Grand Prix Auto race series. Begun in 2003 as part of the North American Cycle Courier Championships, the City Bikes Criterium is now a Show Case event on the MABRA calendar. The City Bikes Criterium attracts racers from all over the country and features one of the largest prize lists in the region. Portions of proceeds from the race are donated to the Doug Gordon Memorial Easter Seals Fund and the race serves as a platform for WABA, the local bicycling advocacy organization.
HUB RACING Sponsors
Cannondale Bicycles Salsa Bicycle Components
Asylum Bar & Lounge
Adams Mogan, Washington DC
Serfas Cycling Products The Reef Restaurant
Adams Mogan, Washington DC
Bell Helmets City Bikes Bike Shop
Adams Mogan, Washington DC Chevy Chase, Maryland
Results Gym
Easton Bicycle Components Boundless MB Cycling Coaching
Australia
Timbuk2 Messenger Bags
Drinkmore Water
WABA-Washington Area Bicyclist Association
Washington, DC
Bryson-Webb Web Services
Washington, DC
SAAB/Salomon
Cycling Demographics
Cycling is...
One of the most popular and fastest growing sports in the USA and the second most popular recreational activity in the world. 65 million people attend professional cycling events annually 90 million cyclists & enthusiasts in the U.S. Including six million bicycle commuters in U.S.
Cycling Sponsorship Benefits
Increase Company Visibility Cycling is a unique opportunity for increased corporate identification, exposure and brand awareness. Entertain Key Customers Target preferred customers by encouraging participation in races in select target markets, you can leverage team relationship and offerings. Entertain Clients, Employees, etc. Reward top talent by involving team members in employee events, give-always, etc. Also include community partnerships and customer activities. Create a Positive Image in the Community A study conducted by Georgia Tech showed that the Tour of Georgia attracted over 748,000 spectators. A True Year Long Promotion Professional cycling runs from January to December. Depending on budget, Value Pro cycling is one of the best values in arena of International professional sports.
Exposure Statistics
Events -50+ race days Race Results Victories Team and Performance Awards General Classification (GC) Results Podium Finishes (1st – 5th) Spectators (Live at Event) Major National or International Event 30,000+ persons National (NRC/UCI) Event 5000+ persons Regional Event 500+ persons Media Coverage Television/Radio Coverage Photographic Images Printed Advertisement Newspaper Print Charity Involvement Internet Media Additional Exposure Opportunities Sponsored Athlete Appearances (as requested) Promotion of charity drives and events Team hosted race (City Bikes Criterium)
Leisure Cyclists
85% are between the ages of 25-54 63% are between the ages of 25 and 44 55% are male 45% are female 63% are professional managers 90% have attended college 39% have post-graduate degrees 52% rate their brand loyalty as high Median household income is $80,000
Major Media and Promotional Accomplishments
Features in the Washington Post and Bicycling Magazine Photo on the front cover of Velo News Syndicated radio piece, CBS News National Geographic Explorer Special “Wheels on Fire” originally aired 1998 and replayed over 50 times since. 20 minute feature story about the 1998 Cycle Messenger World Championships which we organized and promoted. Narrator Boyd Matson rode a Cannondale, our sponsor bike, through out the entire show. Travel Channels “Weird Wheels” feature on our team’s trip to Edmonton for the North American Cycle Courier Championships including showing our victory. Washington Area Metropolitan Transit Authority’s “Bikes on Metro” program flyer features two of our riders including sponsor equipment and logos. Over 1 million printed and distributed to date. DC Department of Transportation “Safe Streets” flyer lists our website. Over 500,000 printed and distributed to date. Several feature article’s about us in the Washington Post including sectional front page photos. CBS affiliate WUSA news promotion about our bicycle race, Washignton DC’s only bicycle race. Multiple appearances on local and national news programs in 2006. Dccourier.com, the largest and most visited bicycle courier website in the world.
Sponsorship Levels
TITLE SPONSORSHIP $100,000 • Team bears the sponsor’s name • Primary Logo placement on uniforms, vehicles and website • Reference in media and collateral materials • Team members available for Trade Events, Media and Company functions • Charity events executed by Hub Racing in your company’s name • Race day Hosting opportunities: provided and scheduled with Hub Racing • Marketing kit managed by Hub Racing and your brand CO-SPONSORSHIP • Logo placement on team clothing, vehicles and website • Reference in media and collateral materials
Become a Part of Our Team
HUB Racing has a solid history of sponsor satisfaction. We would like to have the opportunity to meet with you and further discuss our partnership and goals for the upcoming season. Contact: Shawn Blumenfeld Team Director [email protected] (202) 345-1177
www.hubracing.com
Thank you for your time!
