Data of Value Chain

Do a value chain analysis for the two companies mentioned below. At the end of the analysis you should be able to conclude the type of generic strategy that are followed by each firm. Assume equal allocation for any activity that you might think fit. X Y Activities Cost Assets Cost Assets Inbound material Handling 521 1599 135 87 Inbound Inspection 83 533 39 15 Inbound Parts Picking & Delivery 83 533 19 44 Procurement of Transportation Services 23 55 2 2 Design of automated systems 156 153 50 20 Sales Force 78 77 93 113 Advertising 47 46 39 35 Promotion 31 31 23 26 Procurement of media services 23 55 2 3 Market Research 422 130 42 31 Sales Aid & Technical Literature 200 33 18 5 Order Processing 28 1332 26 35 Shipping of finished materials 111 5330 116 157 Procurement of Transportation Services 23 55 2 3 Vehicle scheduling for finished products 50 67 15 18 Information system development 310 200 30 28 Preparation of ingots 6559 9194 161 208 Cutting of ingots 927 1532 39 102 Testing of steel 927 1532 26 30 Maintainence of operations 1853 3065 96 38 Procurement of materials for operations 23 55 2 3 Procurement of spare parts for operations 23 55 2 3 Design of automated systems 130 110 40 20 Energy management systemsfor operations 26 40 10 5 General management 747 3198 92 128 Strategic Planning 124 533 20 28 Legal 311 1332 38 53 Government Affairs 62 266 17 23 Service Representatives 28 133 13 19 Spare Parts 111 533 3 5 Procurement of spare Sparts for service 23 55 2 3 Travel & Subsistence 23 8 5 8 Recruitment 277 333 26 58 14361 32204 1242 1354 sales 30865 2215

d of the analysis you each firm.