Demand Curves
Content
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Accessories and other sound equipment including phonographs
10 100
Accounting Fees
Avg. Annual Expenditure
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Admission fees for entertainment activities, including lectures, movie, theatre, concert, opera or other musical series
140
Admission fees to sporting events
80
Avg. Annual Expenditure
120 100 80 60 40 20 0 20 40 60 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
60
40
20
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Admission fees to sporting events on out-of-town trips
25 500
Airline fares
Avg. Annual Expenditure
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
400 300 200 100 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
1
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Alcoholic beverages at restaurants, cafes, bars on trips
60
Alteration, repair, tailoring of apparel and accessories
10
Avg. Annual Expenditure
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Apparel laundry and dry cleaning - coinoperated
100
Apparel laundry and dry cleaning not coin operated
150
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
120 90 60 30 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Auto rental on out-of-town trips
60 12
Auto repair service policy
Avg. Annual Expenditure
10 8 6 4 2 0
Avg. Annual Expenditure
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
2
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Automobile finance charges
300
Babysitting or other child care in your own home
120 100 80 60 40 20 0
Avg. Annual Expenditure
250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Basic lease charge (truck/van lease)
250 20
Bathroom linens
Avg. Annual Expenditure
Avg. Annual Expenditure
200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
15
10
5
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Battery replacement, floormats, seatcovers, filter, brake parts, and other equipment, supplies, parts, and accessories for auto; boating supplies and accessories
Bedroom linens
60
80
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
60
40
20
0
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
3
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Bicycles
30
Body work, painting, repair and replacement of upholstery, vinyl/convertible top, and glass
60
Avg. Annual Expenditure
Avg. Annual Expenditure
25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Books not purchased through book clubs
80
Books purchased through book clubs
15
Avg. Annual Expenditure
Avg. Annual Expenditure
60
12 9 6 3 0
40
20
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Boys' accessories
4 20
Boys' coats and jackets
Avg. Annual Expenditure
Avg. Annual Expenditure
3
15
2
10
1
5
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
4
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Boys' footwear
50 60
Boys' pants
Avg. Annual Expenditure
Avg. Annual Expenditure
40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Boys' shirts
40 20
Boys' shorts, excluding athletic
Avg. Annual Expenditure
Avg. Annual Expenditure
30
15
20
10
10
5
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Boys' suits, sportcoats, and vests
8 6
Boys' sweaters
Avg. Annual Expenditure
Avg. Annual Expenditure
5 4 3 2 1 0
6
4
2
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
5
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Boys' underwear
10 8
Boys’ active sportswear
Avg. Annual Expenditure
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
6
4
2
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Boys’ other clothing, incl. costumes
5 10
Boys’ uniforms
Avg. Annual Expenditure
4 3 2 1 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Brake work
100 5
Calculators
Avg. Annual Expenditure
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
4 3 2 1 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
6
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Camping equipment
10
Care for invalids, convalescents, handicapped or elderly persons in the CU
450
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
400 350 300 250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
8 6 4 2 0
Age of Consumer
Age of Consumer
Care in convalescent in nursing home
Cellular phone service
600
120
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
500 400 300 200 100 0
105 90 75 60 45 30 15 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Charges for checking accounts and other banking services, excluding safe deposit
35 20
China and other dinnerware
Avg. Annual Expenditure
30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
15
10
5
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
7
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Cigarettes Closet and storage items
400 8
Avg. Annual Expenditure
350 300 250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
6
4
2
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Clutch and transmission repair Clothing rental
8 80
Avg. Annual Expenditure
Avg. Annual Expenditure
70 60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
6
4
2
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Color TV console and combinations of TV with other items, such as TV with VCR
40
Commercial Medicare supplement (BC/BS)
200
Avg. Annual Expenditure
30
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
150
20
100
10
50
0
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
8
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Commercial Medicare supplement (not BC/BS)
Compact discs, tapes, needles, or records not from a club
90
400
Avg. Annual Expenditure
350 300 250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
75 60 45 30 15 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Compact discs, tapes, videos, or records purchased from a club
20 80
Computer information services
Avg. Annual Expenditure
Avg. Annual Expenditure
70 60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
15
10
5
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Computer software and accessories for nonbusiness use
40
Computers, computer systems, and related hardware for non-business use
300
Avg. Annual Expenditure
35 30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
9
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Contractors labor and material costs, and cost of supplies rented for inside and outside painting and papering
125
Contractors' labor and material costs, and cost of supplies rented for jobs considered addition, alteration, or new construction
800
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
700 600 500 400 300 200 100 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
100 75 50 25 0
Age of Consumer
Age of Consumer
Coolant/antifreeze, oil, brake & transmission fluids, additives, and radiator/cooling system protectant
8 35
Cooling system repair
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
6
4
2
0
Age of Consumer
Age of Consumer
Cost of paint, wallpaper, and supplies purchased for inside and outside painting and papering
5 350
Dental services
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
4 3 2 1 0
300 250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
10
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Diesel fuel
Docking and landing fees for boats and planes, boat ramp fees
16
20
Avg. Annual Expenditure
16 12 8 4 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
12
8
4
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Electric floor cleaning equipment Drivers' license
12 20
Avg. Annual Expenditure
9
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
15
6
10
3
5
0
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Electrical personal care appliances
Electrical system repair
10
50
Avg. Annual Expenditure
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
11
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Entertainment expenses on out-of-town trips, including admissions to events, museums and
70
Eye exams, treatment or surgery, glass/lens service, glasses repaired
60
Avg. Annual Expenditure
60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Fees for participant sports on out-of-town trips
Fees for participant sports, such as golf, tennis, and bowling
120
50
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
40 30 20 10 0
100 80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Fees for recreational lessons or other instructions
Food and non-alc beverages at restaurants, cafes, fast food places on trips
350
175
Avg. Annual Expenditure
150 125 100 75 50 25 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
300 250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
12
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Fresh flowers or potted plants
Front end alignment, wheel balance and rotation
16
100
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
12
8
4
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Funeral, burial or cremation expenses
Furniture repair, refurnishing, or reupholstery
300
25
Avg. Annual Expenditure
250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Gardening and lawn care services, such as mowing, tree services, fertilizing, and yard work
175 1,400
Gasoline
Avg. Annual Expenditure
1,200 1,000 800 600 400 200 0
Avg. Annual Expenditure
150 125 100 75 50 25 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
13
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Gasoline on out-of-town trips
150 5
Girls' accessories
Avg. Annual Expenditure
125 100 75 50 25 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
4 3 2 1 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Girls' active sportswear
Girls' coats, jackets, and furs
10
16
Avg. Annual Expenditure
Avg. Annual Expenditure
14 12 10 8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Girls' dresses and suits
Girls' footwear
30
35
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
25 20 15 10 5 0
30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
14
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Girls' hosiery
Girls' shorts and shorts sets, excluding athletic
7
25
Avg. Annual Expenditure
6 5 4 3 2 1 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Girls' skirts, culottes, and pants
Girls' sport coats, tailored jackets, shirts, blouses, sweaters, sweater sets, and vests
50
50
Avg. Annual Expenditure
40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Girls' undergarments and sleepwear/loungewear
16 10
Girls' uniforms
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
12
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
8
4
0
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
15
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Girls’ other clothing, incl. costumes Glassware
8 8
Avg. Annual Expenditure
6
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
6
4
4
2
2
0
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Hearing aids
Homeowners insurance - owned home includeng fire and extended coverage; management fees for property insurance in coops (non-vacation)
100
350
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
80 60 40 20 0
300 250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Housekeeping service, such as housekeeping, cooking, maid service, interior decorating, and carpet and upholstery cleaning services
150
Housing for someone at school
250
Avg. Annual Expenditure
125 100 75 50 25 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
16
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Hunting and fishing equipment
25
Infants' accessories, hosiery, and footwear
12
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20 15 10 5 0
10 8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Infants' equipment
8 25
Infants' furniture
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
6
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
4
2
0
Age of Consumer
Age of Consumer
Infants' rompers, dresses, and sweaters
Infants' sleeping garments
10
40
Avg. Annual Expenditure
35 30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
17
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Infants' undergarments, including diapers
Intercity bus fares
100
30
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
80 60 40 20 0
25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Intercity train fares
50
Interest on home equity loan - owned home
150
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
40 30 20 10 0
125 100 75 50 25 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Intracity mass transit fares
80 200
Jewelry
Avg. Annual Expenditure
Avg. Annual Expenditure
60
160 120 80 40 0
40
20
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
18
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Kitchen and dining room furniture
100
Kitchen and dining room linens
4
Avg. Annual Expenditure
75
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
3
50
2
25
1
0
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Lamps and other lighting fixtures
20
Lawnmowing equipment and other yard machinery, powered and nonpowered
70
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
15
10
5
0
Age of Consumer
Age of Consumer
Lease payment (car lease)
300 70
Living room chairs
Avg. Annual Expenditure
60 50 40 30 20 10 0
Avg. Annual Expenditure
250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
19
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Living room tables
30
Local transportation (excl. taxis) on out-oftown trips
25
Avg. Annual Expenditure
25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Lodging away from home
Lubrication and oil changes
100
400
Avg. Annual Expenditure
350 300 250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Magazines, non-subscription
20 35
Magazine subscriptions
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
16 12 8 4 0
30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
20
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Management fees for security, incl. guards and alarm systems in coops and condos (non-vacation)
35 80
Mattress and springs
Avg. Annual Expenditure
70 60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Medicare payments
800
Membership fees for automobile service clubs
16
Avg. Annual Expenditure
700 600 500 400 300 200 100 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
14 12 10 8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Membership fees for country clubs, health clubs, swimming pools tennis clubs, social or other recreational organizations, civic, service, or fraternal organizations
Men's footwear
70
150
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
125 100 75 50 25 0
60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
21
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Men's accessories
16 20
Men's active sportswear
Avg. Annual Expenditure
Avg. Annual Expenditure
14 12 10 8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
16 12 8 4 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Men's coats, jackets, and furs
40 100
Men's pants
Avg. Annual Expenditure
Avg. Annual Expenditure
35 30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Men's shirts
100
Men's shorts and shorts sets, excluding athletic
20
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
16 12 8 4 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
22
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Men's sleepwear/loungewear
5
Men's sportcoats and tailored jackets
25
Avg. Annual Expenditure
4 3 2 1 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Men's suits
60 25
Men's sweaters and vests
Avg. Annual Expenditure
Avg. Annual Expenditure
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Men's underwear
14 8
Men's uniforms
Avg. Annual Expenditure
7 6 5 4 3 2 1 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
12 10 8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
23
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Miscellaneous recreational expenses on out-of-town trips
40
Modular wall units, shelves or cabinets, or other living room, family or rec-room furniture including desks
80
Avg. Annual Expenditure
35 30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
70 60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Mortgage interest - owned home; portion of management fees for repayment of loans in coops (non-vacation)
4,500 16
Motor oil
Avg. Annual Expenditure
Avg. Annual Expenditure
4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
12
8
4
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Motor repair and replacement
120 70
Motor tune-up
Avg. Annual Expenditure
60 50 40 30 20 10 0
Avg. Annual Expenditure
100 80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
24
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Moving, storage, and freight express
80 50
Musical instruments and accessories
Avg. Annual Expenditure
40 30 20 10 0
Avg. Annual Expenditure
70 60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Natural or utility gas - owned home; portion of management fees for utilities in condos and
350 1,500
New cars
Avg. Annual Expenditure
Avg. Annual Expenditure
300 250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
1,250 1,000 750 500 250 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
New trucks, pick-ups, vans, or jeeps
1,000 100
Newspaper subscriptions
Avg. Annual Expenditure
800 600 400 200 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
25
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Newspapers, non-subscriptions
25 16
Non-electric cookware
Avg. Annual Expenditure
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
12
8
4
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Non-powered tools
15
Office furniture for home use
20
Avg. Annual Expenditure
12 9 6 3 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
15
10
5
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Outdoor equipment
10 10
Parking at owned home
Avg. Annual Expenditure
Avg. Annual Expenditure
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
26
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Parking fees at garages, meters, and lots
40
Parking fees on out-of-town trips
6
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
5 4 3 2 1 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
30
20
10
0
Age of Consumer
Age of Consumer
Patio, porch or outdoor furniture
25
Personal care services for females, including haircuts
160
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
120
80
40
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Personal care services for males and females, including haircuts
200
Personal care services for males, including haircuts
100
Avg. Annual Expenditure
160 120 80 40 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
27
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Pet services
30
Pets, pet supplies and medicine for pets
120
Avg. Annual Expenditure
25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
100 80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Photographer fees
20 200
Physicians' services
Avg. Annual Expenditure
Avg. Annual Expenditure
15
150
10
100
5
50
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Ping pong, pool tables, and other health and exercise equipment
80 2.50
Plastic dinnerware
Avg. Annual Expenditure
Avg. Annual Expenditure
60
2.00 1.50 1.00 0.50 0.00
40
20
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
28
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Power tools
30 800
Prescription drugs and medicines
Avg. Annual Expenditure
600
Avg. Annual Expenditure
25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
400
200
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Property management fees - owned home; condos and coops (non-vacation)
60
Purchase and installation of clothes dryer
25
Avg. Annual Expenditure
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Purchase and installation of clothes washer
40
Purchase and installation of microwave oven
12
Avg. Annual Expenditure
30
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
9
20
6
10
3
0
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
29
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Purchase and installation of refrigerator or home freezer
80
Purchase and upkeep of cemetery lots or vaults
60
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
60
40
20
0
Age of Consumer
Age of Consumer
Purchase of eye glasses or contact lenses, excluding exam fee
100
Rent of dwelling, including deposit and parking fees
5,000
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
4,000 3,000 2,000 1,000 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Rental and repair of musical instruments, supplies, and accessories
4
Rental and repair of sports, recreation, and exercise equipment
4
Avg. Annual Expenditure
3
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
3
2
2
1
1
0
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
30
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Rental of furniture
10
Rental of video cassettes, tapes, and discs
70
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
8 6 4 2 0
60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Repair of household appliances; including stove, vacuum, washer, dryer, sewing machine, refrigerator, and calculator
25
Repair of television, radio, and sound equipment, excluding installed in vehicles
8
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
6
4
2
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Repair tires and miscellaneous repair work, such as battery charge, wash, wax, and repair
50
Telephone or Pay Phone
1,000
Avg. Annual Expenditure
Avg. Annual Expenditure
40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
800 600 400 200 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
31
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Safe deposit box rental
15
School books , supplies, and equipment for day care center, nursery school and other
6
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
12 9 6 3 0
5 4 3 2 1 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
School books, supplies, and equipment for college
80
School books, supplies, and equipment for elementary and high school
36
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
30 24 18 12 6 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
60
40
20
0
Age of Consumer
Age of Consumer
Service fee expenditures for home security systems
12
Services by medical professionals other than physicians
70
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
9
6
3
0
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
32
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Sewing materials for slipcovers, curtains, and other home handiwork
20 60
Ship Fares
Avg. Annual Expenditure
Avg. Annual Expenditure
16 12 8 4 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Shoe Repair
4
Small electrical kitchen appliances
30
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
3
2
1
0
Age of Consumer
Age of Consumer
Stereo Equipment
60 16
Taxi Fares
Avg. Annual Expenditure
Avg. Annual Expenditure
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
12
8
4
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
33
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Taxi Fares on Out of Town Trips
14
Telephones and accessories
24
Avg. Annual Expenditure
12 10 8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
20 16 12 8 4 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Tenants’ Insurance
20 120
Tires
Avg. Annual Expenditure
100 80 60 40 20 0
Avg. Annual Expenditure
16 12 8 4 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Tolls on out-of-town trips
6 10
Towing charges
Avg. Annual Expenditure
Avg. Annual Expenditure
5 4 3 2 1 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
34
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Toys, games, hobbies, tricycles, and battery powered riders
200
Trash and garbage collection – owned home
90
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
160 120 80 40 0
75 60 45 30 15 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Trash and garbage collection – renter
15
Travel items, including luggage, and luggage carriers
15
Avg. Annual Expenditure
12 9 6 3 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
12 9 6 3 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Truck or van finance charges
200 1,200
College Tuition
Avg. Annual Expenditure
Avg. Annual Expenditure
160 120 80 40 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
1,000 800 600 400 200 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
35
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Tuition for elementary and high school
250 1,400
Used Cars
Avg. Annual Expenditure
1,200 1,000 800 600 400 200 0
Avg. Annual Expenditure
200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Used Trucks or Vans
1,000
Vehicle air conditioner repair
35
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
800 600 400 200 0
30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Vehicle audio equipment including labor
10 1,200
Vehicle Insurance
Avg. Annual Expenditure
Avg. Annual Expenditure
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
1,000 800 600 400 200 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
36
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Veterinarian expenses for pets
100
Video cassettes, tapes and discs, laser discs, reels, prerecorded and blank video cassettes, video tapes, and diskettes
35
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
80 60 40 20 0
30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Video players, video recorders, video tape player, video tape recorder, video disc player, video camera receiver and recorder, and camcorder
40 8
Watch and jewelry repair
Avg. Annual Expenditure
Avg. Annual Expenditure
30
6
20
4
10
2
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Watches
35 15
Winter sports equipment
Avg. Annual Expenditure
Avg. Annual Expenditure
30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
12 9 6 3 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
37
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Women's accessories
25
Women's active sportswear
25
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Women's coats, jackets, and furs
60 120
Women's dresses
Avg. Annual Expenditure
Avg. Annual Expenditure
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
100 80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Women's footwear
100
Women's hosiery
30
Avg. Annual Expenditure
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
38
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Women's pants
100
Women's shirts, tops, and blouses
100
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Women's shorts and shorts sets, excluding athletic
25
Women's skirts and culottes
25
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Women's sleepwear/loungewear
24 70
Women's suits
Avg. Annual Expenditure
60 50 40 30 20 10 0
Avg. Annual Expenditure
20 16 12 8 4 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
39
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Women's undergarments
40 15
Women's uniforms
Avg. Annual Expenditure
Avg. Annual Expenditure
30
12 9 6 3 0
20
10
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Women's vests, sweaters, and sweater sets
60
Avg. Annual Expenditure
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
40
www.hsdent.com
Copyright © 2011
Accessories and other sound equipment including phonographs
10 100
Accounting Fees
Avg. Annual Expenditure
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Admission fees for entertainment activities, including lectures, movie, theatre, concert, opera or other musical series
140
Admission fees to sporting events
80
Avg. Annual Expenditure
120 100 80 60 40 20 0 20 40 60 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
60
40
20
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Admission fees to sporting events on out-of-town trips
25 500
Airline fares
Avg. Annual Expenditure
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
400 300 200 100 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
1
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Alcoholic beverages at restaurants, cafes, bars on trips
60
Alteration, repair, tailoring of apparel and accessories
10
Avg. Annual Expenditure
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Apparel laundry and dry cleaning - coinoperated
100
Apparel laundry and dry cleaning not coin operated
150
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
120 90 60 30 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Auto rental on out-of-town trips
60 12
Auto repair service policy
Avg. Annual Expenditure
10 8 6 4 2 0
Avg. Annual Expenditure
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
2
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Automobile finance charges
300
Babysitting or other child care in your own home
120 100 80 60 40 20 0
Avg. Annual Expenditure
250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Basic lease charge (truck/van lease)
250 20
Bathroom linens
Avg. Annual Expenditure
Avg. Annual Expenditure
200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
15
10
5
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Battery replacement, floormats, seatcovers, filter, brake parts, and other equipment, supplies, parts, and accessories for auto; boating supplies and accessories
Bedroom linens
60
80
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
60
40
20
0
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
3
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Bicycles
30
Body work, painting, repair and replacement of upholstery, vinyl/convertible top, and glass
60
Avg. Annual Expenditure
Avg. Annual Expenditure
25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Books not purchased through book clubs
80
Books purchased through book clubs
15
Avg. Annual Expenditure
Avg. Annual Expenditure
60
12 9 6 3 0
40
20
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Boys' accessories
4 20
Boys' coats and jackets
Avg. Annual Expenditure
Avg. Annual Expenditure
3
15
2
10
1
5
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
4
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Boys' footwear
50 60
Boys' pants
Avg. Annual Expenditure
Avg. Annual Expenditure
40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Boys' shirts
40 20
Boys' shorts, excluding athletic
Avg. Annual Expenditure
Avg. Annual Expenditure
30
15
20
10
10
5
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Boys' suits, sportcoats, and vests
8 6
Boys' sweaters
Avg. Annual Expenditure
Avg. Annual Expenditure
5 4 3 2 1 0
6
4
2
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
5
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Boys' underwear
10 8
Boys’ active sportswear
Avg. Annual Expenditure
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
6
4
2
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Boys’ other clothing, incl. costumes
5 10
Boys’ uniforms
Avg. Annual Expenditure
4 3 2 1 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Brake work
100 5
Calculators
Avg. Annual Expenditure
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
4 3 2 1 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
6
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Camping equipment
10
Care for invalids, convalescents, handicapped or elderly persons in the CU
450
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
400 350 300 250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
8 6 4 2 0
Age of Consumer
Age of Consumer
Care in convalescent in nursing home
Cellular phone service
600
120
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
500 400 300 200 100 0
105 90 75 60 45 30 15 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Charges for checking accounts and other banking services, excluding safe deposit
35 20
China and other dinnerware
Avg. Annual Expenditure
30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
15
10
5
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
7
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Cigarettes Closet and storage items
400 8
Avg. Annual Expenditure
350 300 250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
6
4
2
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Clutch and transmission repair Clothing rental
8 80
Avg. Annual Expenditure
Avg. Annual Expenditure
70 60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
6
4
2
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Color TV console and combinations of TV with other items, such as TV with VCR
40
Commercial Medicare supplement (BC/BS)
200
Avg. Annual Expenditure
30
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
150
20
100
10
50
0
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
8
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Commercial Medicare supplement (not BC/BS)
Compact discs, tapes, needles, or records not from a club
90
400
Avg. Annual Expenditure
350 300 250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
75 60 45 30 15 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Compact discs, tapes, videos, or records purchased from a club
20 80
Computer information services
Avg. Annual Expenditure
Avg. Annual Expenditure
70 60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
15
10
5
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Computer software and accessories for nonbusiness use
40
Computers, computer systems, and related hardware for non-business use
300
Avg. Annual Expenditure
35 30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
9
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Contractors labor and material costs, and cost of supplies rented for inside and outside painting and papering
125
Contractors' labor and material costs, and cost of supplies rented for jobs considered addition, alteration, or new construction
800
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
700 600 500 400 300 200 100 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
100 75 50 25 0
Age of Consumer
Age of Consumer
Coolant/antifreeze, oil, brake & transmission fluids, additives, and radiator/cooling system protectant
8 35
Cooling system repair
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
6
4
2
0
Age of Consumer
Age of Consumer
Cost of paint, wallpaper, and supplies purchased for inside and outside painting and papering
5 350
Dental services
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
4 3 2 1 0
300 250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
10
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Diesel fuel
Docking and landing fees for boats and planes, boat ramp fees
16
20
Avg. Annual Expenditure
16 12 8 4 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
12
8
4
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Electric floor cleaning equipment Drivers' license
12 20
Avg. Annual Expenditure
9
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
15
6
10
3
5
0
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Electrical personal care appliances
Electrical system repair
10
50
Avg. Annual Expenditure
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
11
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Entertainment expenses on out-of-town trips, including admissions to events, museums and
70
Eye exams, treatment or surgery, glass/lens service, glasses repaired
60
Avg. Annual Expenditure
60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Fees for participant sports on out-of-town trips
Fees for participant sports, such as golf, tennis, and bowling
120
50
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
40 30 20 10 0
100 80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Fees for recreational lessons or other instructions
Food and non-alc beverages at restaurants, cafes, fast food places on trips
350
175
Avg. Annual Expenditure
150 125 100 75 50 25 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
300 250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
12
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Fresh flowers or potted plants
Front end alignment, wheel balance and rotation
16
100
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
12
8
4
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Funeral, burial or cremation expenses
Furniture repair, refurnishing, or reupholstery
300
25
Avg. Annual Expenditure
250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Gardening and lawn care services, such as mowing, tree services, fertilizing, and yard work
175 1,400
Gasoline
Avg. Annual Expenditure
1,200 1,000 800 600 400 200 0
Avg. Annual Expenditure
150 125 100 75 50 25 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
13
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Gasoline on out-of-town trips
150 5
Girls' accessories
Avg. Annual Expenditure
125 100 75 50 25 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
4 3 2 1 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Girls' active sportswear
Girls' coats, jackets, and furs
10
16
Avg. Annual Expenditure
Avg. Annual Expenditure
14 12 10 8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Girls' dresses and suits
Girls' footwear
30
35
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
25 20 15 10 5 0
30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
14
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Girls' hosiery
Girls' shorts and shorts sets, excluding athletic
7
25
Avg. Annual Expenditure
6 5 4 3 2 1 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Girls' skirts, culottes, and pants
Girls' sport coats, tailored jackets, shirts, blouses, sweaters, sweater sets, and vests
50
50
Avg. Annual Expenditure
40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Girls' undergarments and sleepwear/loungewear
16 10
Girls' uniforms
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
12
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
8
4
0
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
15
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Girls’ other clothing, incl. costumes Glassware
8 8
Avg. Annual Expenditure
6
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
6
4
4
2
2
0
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Hearing aids
Homeowners insurance - owned home includeng fire and extended coverage; management fees for property insurance in coops (non-vacation)
100
350
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
80 60 40 20 0
300 250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Housekeeping service, such as housekeeping, cooking, maid service, interior decorating, and carpet and upholstery cleaning services
150
Housing for someone at school
250
Avg. Annual Expenditure
125 100 75 50 25 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
16
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Hunting and fishing equipment
25
Infants' accessories, hosiery, and footwear
12
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20 15 10 5 0
10 8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Infants' equipment
8 25
Infants' furniture
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
6
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
4
2
0
Age of Consumer
Age of Consumer
Infants' rompers, dresses, and sweaters
Infants' sleeping garments
10
40
Avg. Annual Expenditure
35 30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
17
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Infants' undergarments, including diapers
Intercity bus fares
100
30
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
80 60 40 20 0
25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Intercity train fares
50
Interest on home equity loan - owned home
150
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
40 30 20 10 0
125 100 75 50 25 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Intracity mass transit fares
80 200
Jewelry
Avg. Annual Expenditure
Avg. Annual Expenditure
60
160 120 80 40 0
40
20
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
18
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Kitchen and dining room furniture
100
Kitchen and dining room linens
4
Avg. Annual Expenditure
75
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
3
50
2
25
1
0
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Lamps and other lighting fixtures
20
Lawnmowing equipment and other yard machinery, powered and nonpowered
70
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
15
10
5
0
Age of Consumer
Age of Consumer
Lease payment (car lease)
300 70
Living room chairs
Avg. Annual Expenditure
60 50 40 30 20 10 0
Avg. Annual Expenditure
250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
19
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Living room tables
30
Local transportation (excl. taxis) on out-oftown trips
25
Avg. Annual Expenditure
25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Lodging away from home
Lubrication and oil changes
100
400
Avg. Annual Expenditure
350 300 250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Magazines, non-subscription
20 35
Magazine subscriptions
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
16 12 8 4 0
30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
20
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Management fees for security, incl. guards and alarm systems in coops and condos (non-vacation)
35 80
Mattress and springs
Avg. Annual Expenditure
70 60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Medicare payments
800
Membership fees for automobile service clubs
16
Avg. Annual Expenditure
700 600 500 400 300 200 100 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
14 12 10 8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Membership fees for country clubs, health clubs, swimming pools tennis clubs, social or other recreational organizations, civic, service, or fraternal organizations
Men's footwear
70
150
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
125 100 75 50 25 0
60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
21
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Men's accessories
16 20
Men's active sportswear
Avg. Annual Expenditure
Avg. Annual Expenditure
14 12 10 8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
16 12 8 4 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Men's coats, jackets, and furs
40 100
Men's pants
Avg. Annual Expenditure
Avg. Annual Expenditure
35 30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Men's shirts
100
Men's shorts and shorts sets, excluding athletic
20
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
16 12 8 4 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
22
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Men's sleepwear/loungewear
5
Men's sportcoats and tailored jackets
25
Avg. Annual Expenditure
4 3 2 1 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Men's suits
60 25
Men's sweaters and vests
Avg. Annual Expenditure
Avg. Annual Expenditure
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Men's underwear
14 8
Men's uniforms
Avg. Annual Expenditure
7 6 5 4 3 2 1 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
12 10 8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
23
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Miscellaneous recreational expenses on out-of-town trips
40
Modular wall units, shelves or cabinets, or other living room, family or rec-room furniture including desks
80
Avg. Annual Expenditure
35 30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
70 60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Mortgage interest - owned home; portion of management fees for repayment of loans in coops (non-vacation)
4,500 16
Motor oil
Avg. Annual Expenditure
Avg. Annual Expenditure
4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
12
8
4
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Motor repair and replacement
120 70
Motor tune-up
Avg. Annual Expenditure
60 50 40 30 20 10 0
Avg. Annual Expenditure
100 80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
24
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Moving, storage, and freight express
80 50
Musical instruments and accessories
Avg. Annual Expenditure
40 30 20 10 0
Avg. Annual Expenditure
70 60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Natural or utility gas - owned home; portion of management fees for utilities in condos and
350 1,500
New cars
Avg. Annual Expenditure
Avg. Annual Expenditure
300 250 200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
1,250 1,000 750 500 250 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
New trucks, pick-ups, vans, or jeeps
1,000 100
Newspaper subscriptions
Avg. Annual Expenditure
800 600 400 200 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
25
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Newspapers, non-subscriptions
25 16
Non-electric cookware
Avg. Annual Expenditure
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
12
8
4
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Non-powered tools
15
Office furniture for home use
20
Avg. Annual Expenditure
12 9 6 3 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
15
10
5
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Outdoor equipment
10 10
Parking at owned home
Avg. Annual Expenditure
Avg. Annual Expenditure
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
26
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Parking fees at garages, meters, and lots
40
Parking fees on out-of-town trips
6
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
5 4 3 2 1 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
30
20
10
0
Age of Consumer
Age of Consumer
Patio, porch or outdoor furniture
25
Personal care services for females, including haircuts
160
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
120
80
40
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Personal care services for males and females, including haircuts
200
Personal care services for males, including haircuts
100
Avg. Annual Expenditure
160 120 80 40 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
27
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Pet services
30
Pets, pet supplies and medicine for pets
120
Avg. Annual Expenditure
25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
100 80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Photographer fees
20 200
Physicians' services
Avg. Annual Expenditure
Avg. Annual Expenditure
15
150
10
100
5
50
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Ping pong, pool tables, and other health and exercise equipment
80 2.50
Plastic dinnerware
Avg. Annual Expenditure
Avg. Annual Expenditure
60
2.00 1.50 1.00 0.50 0.00
40
20
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
28
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Power tools
30 800
Prescription drugs and medicines
Avg. Annual Expenditure
600
Avg. Annual Expenditure
25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
400
200
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Property management fees - owned home; condos and coops (non-vacation)
60
Purchase and installation of clothes dryer
25
Avg. Annual Expenditure
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Purchase and installation of clothes washer
40
Purchase and installation of microwave oven
12
Avg. Annual Expenditure
30
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
9
20
6
10
3
0
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
29
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Purchase and installation of refrigerator or home freezer
80
Purchase and upkeep of cemetery lots or vaults
60
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
60
40
20
0
Age of Consumer
Age of Consumer
Purchase of eye glasses or contact lenses, excluding exam fee
100
Rent of dwelling, including deposit and parking fees
5,000
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
4,000 3,000 2,000 1,000 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Rental and repair of musical instruments, supplies, and accessories
4
Rental and repair of sports, recreation, and exercise equipment
4
Avg. Annual Expenditure
3
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
3
2
2
1
1
0
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
30
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Rental of furniture
10
Rental of video cassettes, tapes, and discs
70
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
8 6 4 2 0
60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Repair of household appliances; including stove, vacuum, washer, dryer, sewing machine, refrigerator, and calculator
25
Repair of television, radio, and sound equipment, excluding installed in vehicles
8
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
6
4
2
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Repair tires and miscellaneous repair work, such as battery charge, wash, wax, and repair
50
Telephone or Pay Phone
1,000
Avg. Annual Expenditure
Avg. Annual Expenditure
40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
800 600 400 200 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
31
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Safe deposit box rental
15
School books , supplies, and equipment for day care center, nursery school and other
6
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
12 9 6 3 0
5 4 3 2 1 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
School books, supplies, and equipment for college
80
School books, supplies, and equipment for elementary and high school
36
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
30 24 18 12 6 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
60
40
20
0
Age of Consumer
Age of Consumer
Service fee expenditures for home security systems
12
Services by medical professionals other than physicians
70
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
60 50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
9
6
3
0
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
32
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Sewing materials for slipcovers, curtains, and other home handiwork
20 60
Ship Fares
Avg. Annual Expenditure
Avg. Annual Expenditure
16 12 8 4 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Shoe Repair
4
Small electrical kitchen appliances
30
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
3
2
1
0
Age of Consumer
Age of Consumer
Stereo Equipment
60 16
Taxi Fares
Avg. Annual Expenditure
Avg. Annual Expenditure
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
12
8
4
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
33
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Taxi Fares on Out of Town Trips
14
Telephones and accessories
24
Avg. Annual Expenditure
12 10 8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
20 16 12 8 4 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Tenants’ Insurance
20 120
Tires
Avg. Annual Expenditure
100 80 60 40 20 0
Avg. Annual Expenditure
16 12 8 4 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Tolls on out-of-town trips
6 10
Towing charges
Avg. Annual Expenditure
Avg. Annual Expenditure
5 4 3 2 1 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
34
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Toys, games, hobbies, tricycles, and battery powered riders
200
Trash and garbage collection – owned home
90
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
160 120 80 40 0
75 60 45 30 15 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Trash and garbage collection – renter
15
Travel items, including luggage, and luggage carriers
15
Avg. Annual Expenditure
12 9 6 3 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
12 9 6 3 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Truck or van finance charges
200 1,200
College Tuition
Avg. Annual Expenditure
Avg. Annual Expenditure
160 120 80 40 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
1,000 800 600 400 200 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
35
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Tuition for elementary and high school
250 1,400
Used Cars
Avg. Annual Expenditure
1,200 1,000 800 600 400 200 0
Avg. Annual Expenditure
200 150 100 50 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Used Trucks or Vans
1,000
Vehicle air conditioner repair
35
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
800 600 400 200 0
30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Vehicle audio equipment including labor
10 1,200
Vehicle Insurance
Avg. Annual Expenditure
Avg. Annual Expenditure
8 6 4 2 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
1,000 800 600 400 200 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
36
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Veterinarian expenses for pets
100
Video cassettes, tapes and discs, laser discs, reels, prerecorded and blank video cassettes, video tapes, and diskettes
35
Avg. Annual Expenditure
Avg. Annual Expenditure
20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
80 60 40 20 0
30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Video players, video recorders, video tape player, video tape recorder, video disc player, video camera receiver and recorder, and camcorder
40 8
Watch and jewelry repair
Avg. Annual Expenditure
Avg. Annual Expenditure
30
6
20
4
10
2
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Watches
35 15
Winter sports equipment
Avg. Annual Expenditure
Avg. Annual Expenditure
30 25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
12 9 6 3 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
37
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Women's accessories
25
Women's active sportswear
25
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Women's coats, jackets, and furs
60 120
Women's dresses
Avg. Annual Expenditure
Avg. Annual Expenditure
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
100 80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Women's footwear
100
Women's hosiery
30
Avg. Annual Expenditure
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
25 20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
38
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Women's pants
100
Women's shirts, tops, and blouses
100
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
80 60 40 20 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Women's shorts and shorts sets, excluding athletic
25
Women's skirts and culottes
25
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Avg. Annual Expenditure
20 15 10 5 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Women's sleepwear/loungewear
24 70
Women's suits
Avg. Annual Expenditure
60 50 40 30 20 10 0
Avg. Annual Expenditure
20 16 12 8 4 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
39
DEMAND CURVES
www.hsdent.com
Copyright © 2011
Women's undergarments
40 15
Women's uniforms
Avg. Annual Expenditure
Avg. Annual Expenditure
30
12 9 6 3 0
20
10
0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
20
30
40
50
60
70
80
© 2006 H.S. Dent Foundation
Age of Consumer
Age of Consumer
Women's vests, sweaters, and sweater sets
60
Avg. Annual Expenditure
50 40 30 20 10 0 20 30 40 50 60 70 80
© 2006 H.S. Dent Foundation
Age of Consumer
Source: HS Dent; data acquired from the U.S. Census Bureau.
40
