Design Basics Arizona State University 3565
Content
Design Basics
Design for Non-Designers
Anish Adalja
University Technology Office
Nina Kulhawy
Provost Communications Group
Design is everywhere.
DESIGN - What is Design?
Goal of design
Catch their attention Provide the information Guide the viewer
LIKE
LIKE
I ❤ pink & orange
Elements
Line Color Texture Typography
Line
Line
Marian Bantjes: Print Magazine Cover JUL/AUG 2006
Line
David Hellsing: CSS Zen Garden, Contemporary Nouveau
Line
Veerle Peters: Geeky Dog
Color
Color
Hue
Value
Saturation
Color
R
G
C
M
B
Y
K
light
ink
Color
Color
Color is relative
Color is cultural
Color is emotional
I ❤ pink & orange
Color
Jordi Romkema: CSS Zen Garden, Pretty in Pink
Color
Fritz Klaetke, Art Director: Dance month 1995
Color
Texture
Texture
Texture
Texture
Texture
designsensory: http://www.knoxville.org/
Typography Typography Typography Typography
Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography typography
Four score and seven years ago
Now we are engaged in a great civil war,
our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal!
testing whether that nation or any nation so conceived and so dedicated can long endure! We are met on a great battlefield of that war! We have come to dedicate a portion of that field as a final resting-place for those who here gave their lives that that nation might live! It is altogether fitting and proper that we should do this! But in a larger sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground! The brave men, living and dead who struggled here have consecrated it far above our poor power to add or detract! The world will little note nor long remember what we say here, but it can never forget what they did here!
Four score and seven years ago
our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal.
Now we are engaged in a great civil war,
testing whether that nation or any nation so conceived and so dedicated can long endure. We are met on a great battlefield of that war. We have come to dedicate a portion of that field as a final resting-place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this. But in a larger sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground. The brave men, living and dead who struggled here have consecrated it far above our poor power to add or detract. The world will little note nor long remember what we say here, but it can never forget what they did here.
Typography
Visual Communications Senior Class 2005 and 2007 : School of Design Senior Show
Elements
Line Color Texture Typography
Principles
Balance Rhythm Proportion Dominance Unity
Balance
Symmetry
Balance
Asymmetry
BALANCE - Symmetrical
BALANCE - Symmetrical
BALANCE - Asymmetrical
BALANCE - Radial
Rhythm
RHYTHM - Regular
RHYTHM - Flowing
RHYTHM - Flowing
Proportion
PROPORTION - Intro
PROPORTION - Intro
PROPORTION
PROPORTION
Dominance
DOMINANCE
DOMINANCE
DOMINANCE
Unity
UNITY
UNITY
Yea, but where do I go for…
photos?*
Istockphoto.com Stockxchange ASU’s Image Folio ASU Library University Collection
color palettes?
Color Scheme Generator Color Blender Color Palette Generator *use photos legally all the time, http://www.creativecommons.org
Yea, but where do I go for…
the latest design news?
AIGA Speakup Be A Design Group Design Observer
ASU’s info?
Communication Guide ASU Designers Blog
I want more!
Books, Magazines
Communication Arts Magazine DIY: Design It Yourself by Ellen Lupton History of Graphic Design by Phillip Meggs How Design Magazine The Non-Designer's Design Book by Robin Williams
Websites
http://www.lynda.com http://graphicdesign.about.com
Design Basics
Design for Non-Designers
Anish Adalja
University Technology Office
Nina Kulhawy
Provost Communications Group
Design for Non-Designers
Anish Adalja
University Technology Office
Nina Kulhawy
Provost Communications Group
Design is everywhere.
DESIGN - What is Design?
Goal of design
Catch their attention Provide the information Guide the viewer
LIKE
LIKE
I ❤ pink & orange
Elements
Line Color Texture Typography
Line
Line
Marian Bantjes: Print Magazine Cover JUL/AUG 2006
Line
David Hellsing: CSS Zen Garden, Contemporary Nouveau
Line
Veerle Peters: Geeky Dog
Color
Color
Hue
Value
Saturation
Color
R
G
C
M
B
Y
K
light
ink
Color
Color
Color is relative
Color is cultural
Color is emotional
I ❤ pink & orange
Color
Jordi Romkema: CSS Zen Garden, Pretty in Pink
Color
Fritz Klaetke, Art Director: Dance month 1995
Color
Texture
Texture
Texture
Texture
Texture
designsensory: http://www.knoxville.org/
Typography Typography Typography Typography
Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography Typography typography
Four score and seven years ago
Now we are engaged in a great civil war,
our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal!
testing whether that nation or any nation so conceived and so dedicated can long endure! We are met on a great battlefield of that war! We have come to dedicate a portion of that field as a final resting-place for those who here gave their lives that that nation might live! It is altogether fitting and proper that we should do this! But in a larger sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground! The brave men, living and dead who struggled here have consecrated it far above our poor power to add or detract! The world will little note nor long remember what we say here, but it can never forget what they did here!
Four score and seven years ago
our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal.
Now we are engaged in a great civil war,
testing whether that nation or any nation so conceived and so dedicated can long endure. We are met on a great battlefield of that war. We have come to dedicate a portion of that field as a final resting-place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this. But in a larger sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground. The brave men, living and dead who struggled here have consecrated it far above our poor power to add or detract. The world will little note nor long remember what we say here, but it can never forget what they did here.
Typography
Visual Communications Senior Class 2005 and 2007 : School of Design Senior Show
Elements
Line Color Texture Typography
Principles
Balance Rhythm Proportion Dominance Unity
Balance
Symmetry
Balance
Asymmetry
BALANCE - Symmetrical
BALANCE - Symmetrical
BALANCE - Asymmetrical
BALANCE - Radial
Rhythm
RHYTHM - Regular
RHYTHM - Flowing
RHYTHM - Flowing
Proportion
PROPORTION - Intro
PROPORTION - Intro
PROPORTION
PROPORTION
Dominance
DOMINANCE
DOMINANCE
DOMINANCE
Unity
UNITY
UNITY
Yea, but where do I go for…
photos?*
Istockphoto.com Stockxchange ASU’s Image Folio ASU Library University Collection
color palettes?
Color Scheme Generator Color Blender Color Palette Generator *use photos legally all the time, http://www.creativecommons.org
Yea, but where do I go for…
the latest design news?
AIGA Speakup Be A Design Group Design Observer
ASU’s info?
Communication Guide ASU Designers Blog
I want more!
Books, Magazines
Communication Arts Magazine DIY: Design It Yourself by Ellen Lupton History of Graphic Design by Phillip Meggs How Design Magazine The Non-Designer's Design Book by Robin Williams
Websites
http://www.lynda.com http://graphicdesign.about.com
Design Basics
Design for Non-Designers
Anish Adalja
University Technology Office
Nina Kulhawy
Provost Communications Group
