Design School

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A Brief Intro about the designing School

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Content

The Design School
Strategy Formation as a Process Of Conception

Effort By: Group I

Group Member
• Abdul Basit • Musharaf Hussain • Babar Ali

Origins
• University of California and M.I.T • Phillip Selznick's “Leader in Administration” of 1957 • Alfred D.Chandler’s “Strategy and Structure” of 1962 • Harvard Business School “Business Policy ” of 1965

Background
• Intended message “Establish Fit” • Assessment SWOT • Internal capabilities and external possibilities • “Economics strategy” Qualification and opportunity

Basic Design School Model
• Emphasis on the external and internal appraisal • Managerial Values • Social Responsibilities • Alternative strategies

Framework for Evaluation by Richard Rumelt (1997)
• Consistency • Consonance

• Advantage
• Feasibility

Premises of Design School
• Deliberate process of sensible though • Chief executive officer • Simple and informal • One of a kind • Formulated as perspective

• Explicit
• Implement

Critique of the Design School
• Organization own perspective • Model deny certain important aspects of strategy

formation including:
• Incremental development
• Emergent strategy • The influence of existing structure on strategy • Full participation of actors other than the chief executive

Encourage an organization to tilt toward the design school model
• One brain • Full, detailed, Intimate knowledge • Relevant knowledge • The organization in question must be prepared to cope

with a centrally articulated strategy

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