The Design School
Strategy Formation as a Process Of Conception
Effort By: Group I
Group Member
• Abdul Basit • Musharaf Hussain • Babar Ali
Origins
• University of California and M.I.T • Phillip Selznick's “Leader in Administration” of 1957 • Alfred D.Chandler’s “Strategy and Structure” of 1962 • Harvard Business School “Business Policy ” of 1965
Basic Design School Model
• Emphasis on the external and internal appraisal • Managerial Values • Social Responsibilities • Alternative strategies
Framework for Evaluation by Richard Rumelt (1997)
• Consistency • Consonance
• Advantage
• Feasibility
Premises of Design School
• Deliberate process of sensible though • Chief executive officer • Simple and informal • One of a kind • Formulated as perspective
• Explicit
• Implement
Critique of the Design School
• Organization own perspective • Model deny certain important aspects of strategy
formation including:
• Incremental development
• Emergent strategy • The influence of existing structure on strategy • Full participation of actors other than the chief executive
Encourage an organization to tilt toward the design school model
• One brain • Full, detailed, Intimate knowledge • Relevant knowledge • The organization in question must be prepared to cope