Digital Marketing
Workshop
By
Yasas Gunaratne
MBA (Sri J.), Dip.M (UK) MCIM (UK), Chartered Marketer, B.Sc. (Hons) IT
1.Importance of Social Media
• Introduction to Social Media
• Comparison of Social Media
• Implementation
What are Social Media?
• Social media includes web- and mobilebased technologies which are used to turn
communication into interactive dialogue
among organizations, communities, and
individuals.
• A Medium which communicates User
Generated Content
Forms of Social Media
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Magazines
Internet forums
Weblogs
Microblogging
Wikis
Social Networks
Podcasts
Photographs/pictures
Video
Rating
Social Bookmarking
Facebook
About Facebook:
• 1.14 billion users globally
• 955 million monthly active users at the end of June 2012.
• Approximately 81% of our monthly active users are outside
the U.S. and Canada.
• 552 million daily active users on average in June 2012.
• 543 million monthly active users who used Facebook
mobile products in June 2012.
• 1,329,960 people who live in Sri Lanka- 12/09/12
Twitter
A summary of this goal will be stated here that is clarifying and
inspiring
• Everyday, millions of users create,
share and discover ideas on Twitter
• Users also find great value in
connecting with businesses of all
kinds on Twitter to:
• Share their experiences, both good and not so good
• Provide feedback on recent events or launches
• Discuss product ideas
• Learn about exclusive deals or offers
• Get customer service
•LinkedIn operates the world’s largest professional network on the Internet
with more than 175 million members in over 200 countries and territories (August
2, 2012).
•62% of LinkedIn members are located outside of the United States (August 2,
2012).
•LinkedIn members did nearly 4.2 billion professionally-oriented searches on the
platform in 2011 and are on pace to surpass 5.3 billion in 2012.
•LinkedIn counts executives from all 2011 Fortune 500 companies as members;
its corporate hiring solutions are used by 85 of the Fortune 100 companies (June
30, 2012).
•More than 2 million companies have LinkedIn Company Pages.
•9m+ members in Brazil (August 2, 2012)
•5m+ members in Canada (January 19, 2012)
•44m+ members in the EMEA region (August 2, 2012)
•34m+ members in Europe (February 17, 2012)
•9m+ members in the UK (April 2, 2012)
•25m+ members in Asia and the Pacific (January 29, 2012)
•16m+ members in India (August 1, 2012)
•3m+ members in Australia (March 12, 2012)
•4m+ members in Southeast Asia (January 29, 2012)
• As of June 2012, it has a total of 250 million
registered users of whom 150 million are
active