Direct Mail Course
A 10 chapter course on mail covering planning, creative,copy, mailing lists, response analysis, testing, mail shop services, postal software and regulations. Author has been a Marketing Director, Agency Principal, Mailing List Broker and mail shop owner
Content
A 10 chapter course on mail covering planning, creative,copy, mailing lists, response analysis, testing, mail shop services, postal software and regulations. Author has been a Marketing Director, Agency Principal, Mailing List Broker and mail shop owner
