Director or Manager or Regional
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April Ranceful 4239 Malickson Drive Parrish, FL 34219 941.779.3252 cell 941.776.8191 home [email protected] SUMMARY OF QUALIFICATIONS Marketing leadership for Corporate and Government BS Psychology, MA Business Organizational Management Awarded Top 40 under 40 in Gulf Coast PROFESSIONAL EXPERIENCE Airamid Health Management (former employer, Senior Health Management) Regional Business Development Consultant Sept 2010-Current (position eliminated effective 9/30/2011) . Manage business development for eight health rehab facilities in SW Florida . Supervise and coach 14 business development and admission staff Tampa Bay Academy Director of Business Development May 2010-Sept 2010 (company closed) . Increased overall census by 70% within 90 days of hire . Created marketing collateral including website to brand Academy Consultant Marketing Page Rehabilitation and Healthcare Center Marketing and Sales Consultant/Contract March 2010-May 2010 (short term contract) . Implemented assessment tools and action plans to generate revenue growth throu gh referrals . Developed presentations for business leadership to deliver at community events Sea Crest Healthcare Management (now LaVie) Regional Sales Consultant October 2009-February 2010 (position restructured) . Increased sales results coaching six clinical liaisons working over 15 hospita l accounts . Created functional, action focused marketing plans for nine facilities in regi on HCR ManorCare Manager of Market Development January 2009-October 2009 (position and territory restructured) . Managed and mentored 15 marketing personnel in eight rehabilitation and health care facilities . Successfully increased occupancy year over year by over 10%; specific markets over 40% Senior Health Management (now Airamid Health Management)
Regional Marketing Director, Florida August 2007-January 2009 (position restructured) . Produced census payer mix results by 20% within Marketing departments at nine rehab facilities . Implemented multimedia marketing strategies that increased favorable community reputation
CCS Medical Corporate Marketing Manager July 2006-August 2007 (company financially unstable and position restructured) Develop and implement marketing plan for home healthcare service with national p resence . Promoted to Brand Marketing Manager after five months to serve within newly es tablished medical products division to drive sales and lead product launch . Created and designed marketing materials, website structure, training tools an d event planning Behavioral Healthcare Marketing Universal Health Services (previously Psychiatric Solutions, Inc.) National Account Manager November 2004-July 2006; April 2001-June 2003 (transferred from Hawaii as Market ing Director) Account management for several states across the U.S. including Arizona, Alaska, Hawaii and New Mexico. Responsible for maintaining census at assigned hospital and developing new business. Key Results: . Increased referrals into hospital over 60% within three months from assigned t erritories/States . Elevated referrals and contract development from States previously determined non-viable Universal Health Services Marketing Account Manager June 2003-May 2004 Creatively and strategically provided information to hospitals, private practice doctors and various clinical professionals about specialty services offered at La Amistad Behavioral Health Services. Key Results: . Increased referrals from panhandle area of Florida by over 50% within six mont hs . Established and maintained new accounts within Florida(tm)s west coast area Maxus Inc. National Director of Referral Development May 2004-November 2004 (short-term contract) Responsible for revitalizing national marketing plan within one year or less for a psychiatric treatment facility/campus that treats children and adolescents. Key Results: . Updated and developed new program specific marketing collateral for national/l ocal use . Created and implemented strategic plans that solidified new contracts
Regional Marketing Director, Florida August 2007-January 2009 (position restructured) . Produced census payer mix results by 20% within Marketing departments at nine rehab facilities . Implemented multimedia marketing strategies that increased favorable community reputation
CCS Medical Corporate Marketing Manager July 2006-August 2007 (company financially unstable and position restructured) Develop and implement marketing plan for home healthcare service with national p resence . Promoted to Brand Marketing Manager after five months to serve within newly es tablished medical products division to drive sales and lead product launch . Created and designed marketing materials, website structure, training tools an d event planning Behavioral Healthcare Marketing Universal Health Services (previously Psychiatric Solutions, Inc.) National Account Manager November 2004-July 2006; April 2001-June 2003 (transferred from Hawaii as Market ing Director) Account management for several states across the U.S. including Arizona, Alaska, Hawaii and New Mexico. Responsible for maintaining census at assigned hospital and developing new business. Key Results: . Increased referrals into hospital over 60% within three months from assigned t erritories/States . Elevated referrals and contract development from States previously determined non-viable Universal Health Services Marketing Account Manager June 2003-May 2004 Creatively and strategically provided information to hospitals, private practice doctors and various clinical professionals about specialty services offered at La Amistad Behavioral Health Services. Key Results: . Increased referrals from panhandle area of Florida by over 50% within six mont hs . Established and maintained new accounts within Florida(tm)s west coast area Maxus Inc. National Director of Referral Development May 2004-November 2004 (short-term contract) Responsible for revitalizing national marketing plan within one year or less for a psychiatric treatment facility/campus that treats children and adolescents. Key Results: . Updated and developed new program specific marketing collateral for national/l ocal use . Created and implemented strategic plans that solidified new contracts
