Distance BBA Syllabus Karnataka State Open University

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Distance BBA syllabus, karnataka state open university offers Bachelor of business administration through distance education mode.

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Sandip Foundation
Mumbai In collaboration with Karnataka State Open University
Mysore,Karnataka – 570006

Syllabus For Bachelors of Business Studies (BB A)
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Bachelors of Business Studies (BBA)
Semester – I CODE SU B JE CT BBA-011 Principal of Management BBA-012 Marketing Managem ent BBA-013 Managerial Economics BBA-014 Introduction to Computers BBA-015 Communication Skills TOTAL ED S CR IT Semester - II CODE SU B JE CT BBA-021 Organization Behaviour BBA-022 Business Communication BBA-023 Business Law Production & Operations BBA-024 Management BBA-025 Financial Accounting T O T A L ED CR ITS

C RED ITS 4 4 4 4 4 20

C RED ITS 4 4 4 4 4 20

CODE BBA-031 BBA-032 BBA-033 BBA-034 BBA-035

Semester – III SU B JE CT Mathematics for Business & Economics Logistics Management Human Resource Managem ent Introduction to Internet Entrepreneurship & Small Business Management TOTAL ED S CR IT

C RED ITS 4 4 4 4 4 20

CODE BBA-041 BBA-042 BBA-043 BBA-044

Semester - IV SU B JE CT Advertising Fundamen tal Business Policy Financial Reporting E-Commerce

C RED ITS 4 4 4 4 4 20

BBA-045 Project Managem ent T O T A L ED CR ITS

Semester – V CODE SU B JE CT BBA-051 Corporate Legal Framework Security Analysis & Portfolio BBA-052 Mgmt. BBA-053 Advertising & Sale Promotion BBA-054 Training & Development BBA-055 Business Environment T O T A L ED CR ITS

C RED ITS 4 4 4 4 4 20

Semester - V I CODE SU B JE CT BBA-061 Management Information System BBA-062 Quality Management Management of Financial BBA-063 Institutions BBA-064 Consumer Behavior BBA-065 Project Report T O T A L ED CR ITS

C RED ITS 4 4 4 4 4 20

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Detail ed Syllabus:
Semester - I

Section-I Principal of Management
UNIT 1: Conceptual Framework of Management Management Defined, Components of Management,

Features of Management, Management,

Functions of Management,

Nature of Management,

Levels of

UNIT 2: Administration and Management, Management as a Profession, Significance of Management

from the Point of View of Modern Business Operations
UNIT 3 : Evolution and Foundations of Management Theories Introduction, The Classical Organisation Theory, Neoclassical Approach or Theory, Facts Discovered through Hawthorne Experiments, Systems Approach to an Organisation, Modern Organisation Theory is Fundamental in Nature, Modern Organisational Theory: An Appraisal UNIT 4: Management Planning Process Planning Process, Objectives and its Characteristics, Policy and its Meaning, Procedure Defined, Distinction between Policies and Procedures, Forecasting and its Various Aspects UNIT 5: Organisation Meaning, Importance, Principles and Types Organisation: Meaning and Definition, Basic Elements/Steps/Fea tures of an Organisation, Nature of an Organisation, Importance of an Organisation. UNIT 6: Principles of an Organisation, Formal and Informal Organisation, Span of Control, Departmentation— Meaning, Types of Departmentation, Key Factors in Departmenta tion UNIT 7: Types of an Organisation Introduction, The Line Organisation, The Line and Staff Organisation, The Functional Organisation, The Project or Matrix Organisation, Distinction between Organizations, The Need for Committee Form of an Organisation UNIV 8: Understanding Organisation-structure and Designs Introduction, Organisation Defined, Consequences of Poor Organisation, AMA'sTen Commendments of Good Organisation, UNIT 9: Principles of Objective, Process of Organising, Functions of Organisation, Organisational Design, Division of Labour or Principle of Specialisation UNIT 10: Types of Authority Introduction, Sources of Authority, Decentralization of Authority, Distinction Between Delegation and Decentralisation, Factors Determining the Extent of Decen tralisation, UNIT 11: Advantages of Decentralisation, Limitations of Decentralisation, the Technique of Decent ralisation, Organisation Charts UNIT 12: Delegation of Authority Meaning of Delegation, Formal and Informal Delegation, Characteristics of Delegation, Limitations of Delegation, Process of Delegation, Merits of Delegation, Principles of Delegation, Weaknesses of Delegation UNIT 13: Communication Communication Defined, Elements of Communication, Characteristics of a Good Communication, Objectives of Communication, Importance of Communication, Page 3 of 31 UNIT 14: Principles of Effective Communication, Obstacles/Barriers in Communication, Advantages and

Disadvantages of Verbal and Written Communication, Measurement of the Success of Communication

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UNIT 15: Motivation Defined, Importance of Motivation, Relationship of Motivation with Efficiency of the Working Force, Positive and Negative Motivation, UNIT 16: Principles of Personnel Motivation, Human Needs, Maslow’s Theory of Motivation,UNIT II: Ordinary Differential Equations and Applications

Section II: Marketing Management
UNIT 17: Marketing: Basic Concepts ,Meaning of the Functions of Marketing, Functions of Marketing, Characteristics of Modern Concept of Marketing, Seller’s Market, Buyer’s Market UNIT 18: Meaning, Functions and Importance of Marketing, Management Meaning and Definition of Marketing Management, Functions of Marketing Management, UNIT 19: Principles of Marketing Management, Responsibilities of Marketing Manager, Meaning and Definition of Marketing Mix UNIT 20: Consumer Behaviour and Motivation, Meaning of Buying Motives, Buyer’s Behaviour, The Diffusion Process, Meaning of Motivation Research, Stages of Buying Process UNIT 21: Product and Product Policies ,Definition and Concepts of Product, Product Mix Defined, Concept of Life Cycle of a Product, Product Planning, Product Line Policies and Strategie s, UNIT 22: Process of New Product Development, Procedure for Test Marketing, Product Simplification, Product Diversification, Product E limination UNIT 23: Pricing Decisions, Price Policy and Strategy Meaning and Definition of Pricing Decision, Contents of Price Decision, Factors Affecting the Pricing Decision, Information Required by Price Setters, UNIT 24: Methods of Determining Prices, Pricing in Different Stages of Life-Cycle of a Product, UNIT 25: Meaning and Definition of Price Discrimination, Justification of Price Discrimination, UNIT 25: Causes for Popularity of Non-Price Competition, Resale Price Maintenance (Maximum Retail Price) UNIT 27: Channels of Distribution and Logistics Management UNIT 28: Meaning and Definition of Channels of Distribution, Functions of Channels of Distribution, Selection of a Particular Channel UNIT 29: Distribution Logistics, General Factor Affecting Logistics Choice, Physical Distribution in Certain Industries in India,

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UNIT 30: Marketing Research and Market Segmentation Meaning and Definition of Marketing Resear ch, Scope of Marketing Research, Sources of Collecting Marketing Research Data, Market Segmentation UNIT 31: Sales Promotion Meaning and Definition of Sales Promotion, Importance or Advantages of Sales Promotion, UNIT 32: Meaning and Definition of Personal Selling, Functions of Personal Selling, Merits or Advantages of Personal Selling , Sales Forecasting Meaning of Sales Forecasting, Objectives of Sales Forecasting, Limitations of Sales Forecasting, Forecasting the Indian Context, Process of Sales Forecas ting

Section III: Managerial Economics
UNIT 33: Managerial Economics Nature, Scope and Concepts, Fundamental Nature of Managerial Economics, Appropriate Definitions, Basic Characteristics, Economic Analysis, UNIT 34: Theore tical Concepts of Managerial Economics, Role of the Managerial Economist and Summary UNIT 35: Demand Analysis Concept of Demand, Types of Demand, Demand Function and Demand Curve, Demand Elasticities, Demand Forecasting UNIT 36: Production Analysis Introduction, The Production Function, Production Function: One Variable Input Case: Short-run Analysis, UNIT 37: The Production Function with Two Variable Inputs, Changes in Input Prices, Returns to Scale, Empirical Production Functions UNIT 38: Cost Analysis Cost Concepts, Cost-output Functions, Costs in the Short-run, Costs in the Long-run, Economies of Scale., Economies of Scope, UNIT 39: Application of Cost Analysis, Break-even Analysis: Volume-Cost-Profit, Cost Functions: Empirical Determination, Relevance of Cost Theory for Managers, Relevance of the Shape of Costs UNIT 40: Price-output And Market Structure Theory of Pricing, Various Forms of Market Structures, Equilibrium of a Firm, Price Determination: Equilibrium between Demand and Supply, UNIT 41: Pricing and Output Decisions under Perfect Competition, Pricing and Output Decisions under Monopoly UNIT 42: Pricing Strategies Introduction, Multi Product Pricing, Price Discrimination, Pricing Methods in Practice, Government’s Control on Pricing UNIT 43: Investment Decisions Introduction, Meaning and Significance of Capital Budgeting, Techniques or Methods of Investment Evaluation, UNIT 44: Public Investment Decisions, Risk and Uncertainty Page 6 of 31

UNIT 45: Firm Objective and Constraints Introduction, Theories of the Firm, UNIT 46: Managerial Theories of the Firm, Behavioural Theories of the Firm, Value Maximisation, Firm's Constraints UNIT 47: Welfare Economics Introduction, General Equilibrium, Utility Analysis, Consumer's Surplus, Producer's Surplus, Pareto Optimality: UNIT 48: Alternative Approach, Criteria for Welfare Judgements

Section IV : Introdu ction Of Computers
UNIT 49: Structure of Computer Input/Output System, Central Processing Unit, Memory Unit, Logic Gates/ Circuits, B IT Sand B Y T E S , UNIT 50: Number System for Data , Representation, Hardware and Software UNIT 51: Hardware Concepts Motherboard, Input Devices, Output Devices, Storage Devices, Cards, Ports and Cords, Powersupply UNIT 52: Software Concepts Operating Systems, Concept of Programming, UNIT 53: Types of Computer Language, Language Translators, Software Tools, System Software Utilities UNIT 54: Windows - A Graphical User Interface, General Purpose Application Software, Special Purpose Application Software UNIT 55: Latest Trends in Information Technology, Emerging Information Technologies, Limitations of Computers UNIT 56: Introduction to DOS Definition and Importance of DOS, Loading DOS, Rebooting the Computer, Files and Directories in DOS, UNIT 57: Referencing Files, File Naming Conventions, DOS Commands, Wildcards, Internal and External Commands, Batch Files UNIT 58: Computer Viruses: Attacks, Prevention and Cure Definition of a Virus, Virus Characteristics, What is Sinister about Viruses, Virus History, and How Viruses are spread, UNIT 59: Different Kinds of Virus, Damage Done by Viruses, Virus Prevention, Network and Viruses, Network Protection, Anti-virus in the Future UNIT 60: Microsoft Word 2000 Starting of MS-Word, Start Working with Word Document, Opening of an Existing Document, Format ting the Text, Spell Checking

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UNIT 61: Microsoft Excel 2000 How to Start Microsoft Excel 2000, Components of Excel Window, Start Working with Menu Options, Data Entry and Editing, UNIT 62: Reversing / Reapplying Commands, Find Replace & Go to Options, Working with Toolbar, Resizing of Columns and Rows UNIT 63: Classification of Computers Supercomputers, Mainframes, Minicomputers, Clients and Servers UNIT 64: Laptop Computers, Notebook Computers, Personal Digital Assistants (PDA's),Embedded Computers

Section V: COMMUNICATIONS K IL S L UNIT 65: Concord & Forms of Verbs Rule of Concord or Agreement UNIT 66: Present Tense, Past Tense, Future Tense, Tenses with Since, UNIT 67: The Future Tense in Adverbial Clauses, Tense in Sentences of Condition UNIT 68: Idiomatic use of Prepositions and Conjunctions UNIT 69: What is an Idiom, Idiomatic Use of Prepositions UNIT 70: Words Followed by prepositions, UNIT 71: Struct ural Use of Infinitive, Gerund and Participles, UNIT 72: The Participle, the Infinitive, Gerunds UNIT 73: Common Errors in English Adjectives and Adverbs (Confused), UNIT 74: Errors in the Use of Adjectives and Adverbs UNIT 75: Punctuation, Capitalization & Comprehension Punctuation, Capitalization UNIT 76: Good Manners, The Conjurer’s Revenge, The Home Coming, My Last Will and Testament Unit 77: Vocabulary Building in English Language Useful Words for Expressing Ideas, UNIT 78: Opinions and Emotions,Single Words for Phrases or Sente nces,Derivations: Root Words, UNIT 79: Prefixes and Suffixes,Antonyms and Synonyms,Nationality Words: Names of Countries and People UNIT 80: Essay and Business Letter Writing Writing an Essay,Business Letters Page 8 of 31

Semester - II

Section I: O RG AN A T IO N BEH AVIOUR IZ AL
UNIT 1: Basic Concepts of Organisational Behaviour Introduction, Defining Organisational Behaviour UNIT 2: Administration and Organisational Behaviour, Fundamental Concepts of Organisational Behaviour UNIT 3: Basic Approaches to Organisational Behaviour, Historical Development of Organisational Behaviour, Hawthorne Experiments, Elements of Organisational Behaviour System UNIT 4: Perception, Attitudes and Values Introduction, Perception Defined, Attitude Defined, Functions of Attitude, Value Defined, Value System, UNIT 5: Why Should Managers Know and Understand Values? UNIT 6: Work Values, Individual Behaviour UNIT 7: Personality Development and Personality Theories the Meaning of Personality, Characteristics of Personality UNIT 8: Types of Theories of Personality, Freud’s Psychoanalytic theory of Personality, Abraham Maslow’s Humanistic Theory of Personality UNIT 9: Motivation Introduction, Motivation Defined, Nature of Motivation, Importance of Motivation, Maslow’s Need Priority Model, Theory X and Theory y, Herzberg’s two Factor Theory, UNIT 10: Comparison between Herzberg and Maslow Models, Immaturity-Maturity Theory, Vroom’s Expectancy Theory Financial and Non-Financial Incentives UNIT 11: Individual and Organisation Introduction, Concept of Individual-Organisation Conflict, Legitimacy of Organisational Influence, Discipline and Disciplinaryaction, UNIT 12: Disciplinary action policy or Reinforcement, The Counselling Approach to Disciplinary Action UNIT 13: Organisational Conflict Introduction, Meaning of Conflict, Are Conflicts Always Dysfunctional? UNIT 14: Positive or Functional or Constructive Aspects of Conflict, Levels of conflicts, Managing the Conflicts UNIT 15: Work Groups Introduction, Concept of Groups, Characteristics of Groups, How work groups are formed, Why work groups are formed, Types of Groups, Distinction between Formal and Informal Groups UNIT 16: Group Dynamics Group Dynamics Defined, Behaviour in Groups, Importance of Group Dynamics, Group Cohesiveness Defined, Factors Influencing Cohesiveness, Group Cohesiveness and Productivity

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Section II: Business Communication
UNIT 17: Nature of Communication Process of Communication, Non-verbal Communication, The Role of Communication in the Business Organisation,Introduction, UNIT 18: The Frequency of Communication, Main Forms of Organisational Communication, Communication Network in the Organisation, Effects of Changing Technology UNIT 19: Communication Process Communication is a Two-way Process, Process of Communication: Meaning and Concept, Elements of Communication, Importance of Effective Communication UNIT 20: Communication Channels and Networks Types of Communication, Communication on the Basis of Direction, Communication on the Basis of Way of Expression, UNIT 21: Communication on the Basis of Organisational Structure, Communication Network UNIT 22: Effects of Communication Network on Work Performan ce UNIT 23: Management Communication Introduction, Management Communication: Meaning, Importance of Management Communication, Improving Management Communication UNIT 24: Downward Communication, Importance of Downward Communication, Upward Communication, Improvement in Upward Communication, UNIT 25: Communication in Specialised Groups, Communication with Worker’s Families UNIT 26: Barriers to Effective Communication Introduction, Types of Barriers, External Barriers, Organisational Barriers, Personal Barriers, Steps to Make Communication Effective UNIT 27: Effective Written Communication Introduction, Guidelines for Effective Writing, Writing Proposals, UNIT 28: Format of the Contract Proposal, Sales Proposals, Business Reports, Business Letter Writing UNIT 29: Effective Oral Communication and Public Speaking Factors Inhibiting Effective Oral, Communication, Problems in Oral Communication, Gateways to More Effective Communication, UNIT 30: Principles of Information , Exchange in a Company, Oral Communication Skills, Listening Ability, Problems in Listening, Guide to Effective Listening, Committees and Meetings, Ten Commandments of Good Oral Communication UNIT 31: Communication Feedback Systems Introduction, Feedback Defined

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UNIT 32: The Functions of Feedba ck, the Process of Interpersonal Feedba ck, Making Feedback Effective: Giving Feedback, Making Feedback Effective: Receiving Feedback

Section III: Business Law
UNIT 33: Business and its Environment Business and its Environment, What is Business? Legal Environment of Business, Gaining Practical Experience UNIT 34: Law of Contract Introduction, Meaning and Essentials of a Valid Contract, Proposal (or Offer) and Acceptance [SS.3-9], Capacity to Contract [Ss.10-12], UNIT 35: Consent and Free Consent, Consideration [Ss.2(D), 23-25,185], Unlawful Consideration and Object [Ss.23-24], UNIT 36: Contingent Contracts (Ss.31-36), Quasi Contracts (Ss.68-72) , Certain Relations Resembling those Created by Contracts), Performance of Contracts [Ss.37-67], Different Modes of Discharge of Contracts [Ss.7375] UNIT 37: Contract of Agency Introduction, Definition of Agent and Agency, Different Kinds of Agencies, Classification of Agents, Duties and Rights of Agent UNIT 38: Principal's Duties to the Agent and his Liability to Third Parties, Personal Liability of Agent, Termination of agency, Power of Attorney UNIT 39: Law of Sale of Goods Introduction, Definition and Essentials of a Contract of Sale Goods and their Classification UNIT 40: Meaning of Price, Conditions and Warranties, Passing of Property in Goods, Transfer of Title by Non- owners (Ss. 27-30), Performance of a Contract of Sale of Goods, UNIT 41: Unpaid Seller and His Rights UNIT 42: Law of Negotiable Instruments Introduction, Meaning and Definition of a Negotiable Instrument, Certain Important Concepts and Explanations of Certain Terms UNIT 43: Promissory Notes and Bills of Exchange Cheques, Holder and Holder in due Course, Privileges of a Holder in due Course UNIT 44: Law of Insurance Nature and Principles of Insurance, Life Insurance, Fire Insurance, Marine Insurance, Gaining Practical Experience UNIT 45: Law of Carriage of Goods Definition of a Contract of Carriage and Classification of Carriers, Carriage of Goods by Land, Carriage of Goods by Rail, Carriage of Goods by Sea, Carriage of Goods by Air

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UNIT 46: Elements of Company Law Meaning and Nature of a Company, Formation of a Company, Memorandum of Association. UNIT 47: Articles of Association, Prospectus, Shares and Share Capital, Allotment of Shares UNIT 48: Taxation Constitutional Framework of Taxation, Direct and Indirect Taxes, The Central Excise Act, 1944, The Customs Act, 1962, Basic Central and State Sales Tax

Section IV : Production & Operations Management
UNIT 49: Basic Concepts Production Defined, Production as Heart of an Organisation, Production Management Function, Objectives of Production Managem ent, UNIT 50: Scope of Production Management, Production Organisation, Historical Evolution of Production Operations Management UNIT 51: Design and Control of Production Systems Technology Life Cycle (TLC) and Product Design, Categories of Process Technologies, Impact of Design Engineering on Technology, Mechanisation and Automation, Flexible Manufacturing Systems UNIT 52: Production Life Cycle and Design Product Design, Modular Design and Standardisation, Generation of New Product Opportunities Product Life Cycle UNIT 53: Product Planning and Development Product Development, Research and Development UNIT 54: Plant Location Facilities Location Defined, Significance of Plant Location, Objective of Location Strategy, Site Selection – Where to Locate? Site Evaluation Processes, Location Analysis Techniques, Behavioural Impacts in Facility Location UNIT 55: Plant Layout Facility Layout/Plant Layout , Defined, Objectives of Plant Layout, Effects of Layout on Cost , Basic Types of Layouts, Factors Influencing Plant Layout, Approach to Layout Engineering, Steps in Planning Plant Layout, Comparison of Different Types of Layouts, Symptoms of a Bad Layout UNIT 56: Materials Handling Definition, Functions of Materials Handling, Importance/Significance of Materials Handling, Principles of Materials Handling, Types of Materials Handling Equipment, Containerisation and Palletisation Mechanisation and Automation in Materials Handling UNIT 57: Demand Forecasting Forecasts and Predictions, Categories of Forecasting UNIT 58: Production Planning Characteristics of Production, Planning, Objectives of Production Planning, Planning and Manufacturing Systems, Steps or Procedure for Production Planning. UNIT 59: Production Control and Scheduling Production Control, Scheduling Defined, Dispatching for Batch Production.

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UNIT 60: Dispatching and Follow-up Dispatching and Follow-up, Qualities of a Chaser UNIT 61: Inspection Return to Suppliers, Goods Received Notes, Bin Cards UNIT 62: Maintenance Management Maintenance Defined, Maintenance Policy, Service Level Defined UNIT 63: Materials Management of Material Resources, Definition of Materials Management, Scope of Materials Management, Materials Management as Profit Centre, Functions of Materials Managem ent UNIT 64: Inventory Control Inventory Defined, Characteristics of Inventory, Inventory Control , Fundamentals, Economic Order Quantity, Selective Inventory Control

Section V: Financial Accounting
UNIT 65: Financial Accounting—an Introduction, Basic Accounting Concepts, Double Entry Accounting, The Accounting Trail UNIT 66: Financial Statements and Their Nature, the Accounting Equation UNIT 67: Recording in the Primary Books Introduction, Ground Rules of Journalisation, Journalisation, Types of Journals UNIT 68: Posting in Secondary Books Introduction, Types of Secondary Books, Posting Techniques in the Ledger UNIT 69: Bank Reconciliation Statement Introduction, Purpose of Bank Reconciliation Statements, Causes of Difference UNIT 70: Trial Balance and Final Accounts Introduction, Preparation of the Trial Balance, Errors and Their Rectification, Final Accounts UNIT 71: Accounting Standards in India Introduction, Indian Accounting Standards UNIT 72: Corporate Financial Statements—Part-I Introduction, Statutory Books, Financial Statemen ts, Comprehensive Illustration, UNIT 73: Directors’ Report, Significant Accounting Policies, Inventory Valuation UNIT 74: Corporate Financial Statements—Part-II Introduction, Managerial Remuneration, Depreciation Accounting, UNIT 75: Provision for Taxation — Case Study: Horizon Ltd. UNIT 76: Divisible Profits, Accounting Treatment of MODVAT,Prior period Adjustments

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UNIT 77: Understanding Published Financial Statements Introduction, Published Financial Statements—A Case Study: JCT Electronics Ltd., Understanding Financial Statements. UNIT 78: Interpretation of Financial Statements, Quantitative Disclosures UNIT 79: Consolidated Financial Statements Introduction, Legal Framework, Consolidated Financial Statements, Chain Holding UNIT 80: Accounting for Amalgamations Legal Framework, Definitions, Purchase Consideration, Determination of Swap Ratio, Methods of Accounting for Amalgamations, Asset Buyouts (ABOs)

Semester - III
Section I: Mathematics for Business & Economics
UNIT 1: Introduction to Business Mathematics UNIT 2: Importance and Scope, Profit and Loss, UNIT 3: Simple and Compound Interest UNIT 4: Present Value, Annuities, Shares and Bonds, UNIT 5: Basic Algebra Surds and Indices,

Logarithms, UNIT 6: Linear and Quadratic Equations, UNIT 7: Simultaneous Equations, Inequalities with Graphs, Arithmetic Progression (A.p.), UNIT 8: Geometric Progression (G.p.) UNIT 9: Matrices and Determinants Matrices: Definition and Notations, UNIT 10: Special Types of Matrices, Matrix Operations, Determinants and Non-singularity Rank of a Matrix UNIT 11: Inverse of a Matrix UNIT 12: Solution of Equations (Unique Solution), Solution of Equations (Gauss-Elimination Method) UNIT 13: Calculus Theory of Sets, Relations and Functions UNIT 14: Limits and Continuity, Differentiation,

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UNIT 15: Maxima and Minima, Integration UNIT 16: Statistics Mean, Median, Mode, Standard Deviation, Probability,

Section II: Logistics Manageme nt
UNIT 17: Logistics: Overview Unit Objectives UNIT 18: The Concept of Logistics, Logistical Mission and Strategic Issues, Strategic Logistics Planning Process UNIT 19: The Significance of Logistics, Logistical Competitive Advantages, Operational Objectives UNIT 20: The Components of Logistics Management, the Functions of Logistics Management UNIT 21: Physical Distribution Unit Objectives, the Concept of Inventory, Types of Inventory UNIT 22: The Functions of an Inventory, Elements of Inventory Costs, UNIT 23: the Concept of Transportation, Transportation and Logistics, UNIT 24: The Concept of Warehousing and Its Relation to Logistics, Types of Warehouses, Functions of Warehousing UNIT 25: Packaging and Material Handling the Concept of Packaging, Logistical Functions of Packaging UNIT 26: Forms of Protective Packaging, Protective Packaging Problems UNIT 27: The Concept of Material Handling, the Principles of Material Handling, Equipment Used in Material Handling, UNIT 28: Basic Material Handling Considerations UNIT 29: Order Processing Unit Objectives, the Concept of Order Processing, the Functions of Order Processing, UNIT 30: The Importance of Order Processing UNIT 31: Location Analysis Unit Objectives, Classification of Location Decision Problems, Single Facility Location, Multiple Facility Location, UNIT 32: Dynamic Warehouse Location, Retail and Service Location,

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Section III: Human Resource Management
UNIT 33: Human Resource Management Introduction UNIT 34: Personnel Management – An Overview, Objectives of Personnel Management, Personnel Management in India, UNIT 35: Organization and Personnel Management, Personnel Management in Public Sector, HRM in Tata Steel – A Case Study UNIT 36: Future of Personnel Management in India, Strategic Planning and HRM UNIT 37: Job Description: Analysis and Evaluation Introduction, Job Analysis, Job Analysis Process, Techniques of Job Analysis, Job Description, Job Specification, UNIT 38: Job Design in Developing Countries, Guidelines for work design in Developing Countries UNIT 39: Human Resource Planning—Concept and Process Introduction, Objectives of Manpower Planning, UNIT 40: Techniques of Manpower Planning, Manpower Planning Process UNIT 41: Recruitment and Selection Introduction, Aim of Recruitment Policy, Sources of Recruitment, Selection, Selection Process, Induction UNIT 42: Performance Appraisal Introduction, Need to Appraise Performance, Problems in Performance Appraisal UNIT 43: Methods of Performance Appraisal, Potential Appraisal or Assessing Appraisal UNIT 44: Training and Development (T&D) Introduction, Training Needs, Types of Training Programmes, Training Methods for Managers, Training through Internet, Executive Development UNIT 45: Wages and Compensa tion Introduction, Labour, State Regulation of Wages in India, Systems of Wage Payment, Systems of Incentive Payment UNIT 46: Job Evaluation, Wages and Working Conditions in Indian Industries UNIT 47: Discipline and Grievance in Industry Introduction, Problems Relating to Laws and Rules, Study on Problems of Discipline, Grievance UNIT 48: Counseling and Mentoring Introduction, Counseling, Types of Counseling, Nature of Counseling, Mentoring

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Section IV : Introduction To Internet
UNIT 49: Introduction to Internet Introduction, Birth of Internet, What is Internet?, Administration and Ownership of Internet, Net Advantages, Internet Resources UNIT 50: Types of Connections Introduction, Types of Connections, Internet Service Providers (ISPs), Installation of TCP/IPProtocol, Configuring TCP/IP Protocol, Configuring the Dial-up Networking, UNIT 51: Testing the Connection, Cybercafe UNIT 52: Modem Introduction, Factors to be Considered while Buying a Modem, (Subscriber Unit), Future Trends, Installing a New Modem Cable Modems

UNIT 53: Internet Addressing Scheme Introduction, Types of Addressing, IP Address or the InternetProtocol Address, Domain Name, Domain Name System (DNS),Electronic Mail (E-mail), Uniform Resource Locator (U R L ) UNIT 54: World Wide Web (WWW) Introduction, Origin of WWW, Basics of WWW, Purpose of WWW, Portals, Description of a Web Page, Functioning of the World Wide Web UNIT 55: Browsers Introduction, Features of a Good Browser, Microsoft Internet Explorer (IE),Features and Capabilities of Internet Explorer, Tool Bar, Menu Bar, Internet Explorer Keyboard Shortcu ts, Cookies UNIT 56: Browser Terms in Netscape Navigator and Internet Explorer UNIT 57: Electronic Mail Introduction, E-mail versus postal mail, ,Applications of E-mail , Working of Email, Basic functions provided by all E-mail client software UNIT 58: Subscribing to an E-mail account, E-mail Interface, Reading an E-mail, Deleting E-mail from the Inbox, Sending an E-mail (Compose an E-mail), Address Book, Saving an E-mail (Folders) UNIT 59: Outlook Introduction, Accessing Outlook, Adding E-mail Accounts, Modifying E-mail Accounts, Creating a New Message from Scratch, Changing Outlook’s Message Defaults UNIT 60: Printing Messages, Recovering Deleted Messages, Automatically Deleting when Exiting Outlook UNIT 61: Searching the Net Introduction, Types of Search Tools, Search Engines, Tips to Get Your Home Page Listed by Major Search Engines, Meta Search Engines, Web Directories, Virtual Libraries, Certain Useful Web Services UNIT 62: Telnet Introduction, Definition and Applications of Telnet, Getting Connected to Telnet, A Telnet Session UNIT 63: A L ive Example of Telnet with Tata Institute, Hytelnet - Archive of Telnet Sites, Imortant Telnet Commands, Some Interesting Telnet Sites, Limitations

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UNIT 64: Newsgroups Introduction, Joining a Newsgroup, Common Terminology related to Newsgroups, Newsgroup, Categories, The Newsgroup Client - www.dejanews.com, Some Usenet Clients

Section V: Entrepreneu rship and Small Business Management
UNIT 65: Definition of Entrepreneurship Introduction, Entrepreneur, the Entrepreneurial Decision Process, Types of Start-ups, Role of Entrepreneurship in Economic Development, The Future of Entrepreneurship, Self-Assessment UNIT 66: Definition of Small Business Introduction to Small-Scale Industry, Meaning and Definition, Growth of Small-Scale Industries, New Peaks to Scale UNIT 67: The Product Group Matrix, Export Contribution From Small-Scale Sector, The Role and Performance of Cottage and Small-Scale Industries, Indian Economy UNIT 68: Problem of small-scale and Cottage Industries, Economic Reforms in India UNIT 69: Entrepreneurial Motivation Childhood Family Environment, Motivation, Role Models And Support Systems UNIT 70: Male Versus Female Entrepreneurs, Entrepreneurs Versus Inventors, General Non-entrepreneurial Profiles, Self-Assessment UNIT 71: Establishing Idea Introduction, Methods for Generating ideas, Creative Problem Solving, Product Planning and Development Process, Self Assessment UNIT 72: Start Your Own Business or Buy an Existing One Writing a Business Plan, Using and Implementing the Business Plan, Why Some Business Plans Fail, Self Assessment UNIT 73: Financial Analysis Pro Forma Income Statements, Break-even Analysis, Pro Forma Cash Flow, Pro Forma Balance Sheet, Pro Forma Sources and Application of Funds UNIT 74: Role of Financial Institutions Introduction, Institutions at All India Level, A Spectrum of Activities, Machinery and Equipment UNIT 75: New Technologies Introduced by Nsic-tscs, Technology Dissemination Centres, Software Technology Park, Marketing Support Programme, Integrated Marketing Support, Marketing Development Centres, UNIT 76: Government Purchase Programme, Exports Product Export Project Export, Special Export Programme UNIT 77: Policy Incentive for Entrepreneurial Growth, Small-Scale Industrial Policy Objectives of Auditing, Mechanisms of Auditing, Standard Operating Procedures for Auditing, Gap Analysis and Corrective Action System

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UNIT 78: Analytical Methods Quality Auditing, Standard Operating Procedures UNIT 79: Process Design and Process Control Fundamentals, Process Design, Draft the Procedure UNIT 80: Process Control, Developing Appropriate/Reasonable Control Methods, Test Methods, and Acceptance Criteria

Semester – IV

Section I: Advertising Fundamentals
UNIT 1: Introduction to Advertising Marketing-mix and Advertising, Defining Advertising UNIT 2: Brief History of Advertising Development of Modern Advertising, Contemporary Advertising, Advertising in the 21st Century UNIT 3: Classifying Advertising Consumer advertising, Advertising to Business and Profession, Non-product Advertising UNIT 4: Role, Functions and Benefits of Advertising Economic, Social, and Ethical Issues, Economic Issues, Social Issues, Ethical Issues UNIT 5: Client and Advertising Agency Client or Advertiser’s Role, Advertising Agency, Agency Structures, Other Types of Agencies ,Agency Compensation, Agency Evaluation UNIT 6: Marketing Communications Communication Process, Source, Message and Medium Factors, Source, Limitations of Credible Sources, Over Exposure, Message, Medium UNIT 7: An Overview of Consumer Behaviour Problem Recognition, Information Search, Evaluation of Alternatives UNIT 8: Purchase Decision, Post Purchase Evaluation, Learning Process UNIT 9: Advertising Response Process (How Advertising Works) Exposure and Familiarity Model, Response Hierarchy Models UNIT 10: Low-involvement Learning Model, Cognitive Response Model UNIT 11: The Elaboration Likelihood Model (Elm) UNIT 12: Segmentation and Positioning Bases for Market Segmentation, Determining How Many Segments to Enter UNIT 13: Positioning, Developing a Positioning Strategy, Determining the Positioning Strategy

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UNIT 14: Brand Awareness, Brand Attitudes and Feelings Brand Awareness, Brand Attitudes and Feelings, Brand Equity, Image and Personality UNIT 15: Brand Equity, Brand Image and Personality UNIT 16: Support Media Outdoor, Transit Advertising, Cinema and Videos

Section II: Business Policy
UNIT 17: Introduction to Strategic Management Origin of Strategy and Strategic Management UNIT 18: Need for Strategies and Strategic Management, Path to Strategic Management, Is Strategy Creatively or Rationally Developed, UNIT 19: The Challenge of Strategic Management, Gaining Competitive Advantage, Stakeholders in the Process, Corporate Governance and Stakeholders UNIT 20: Understanding External Environment External Environmental Analysis, Industry Environment Analysis, Forecasting the Trends, Competitor Analysis UNIT 21: Understanding Internal Environment Internal Analysis, Internal Analysis, Framework, Resources, Capabilities, and Core Competencies, Core Competen cies UNIT22: Building Core Competencies, Core Competencies: Cautions and Reminders, Value Chain Analysis UNIT 23: Establishing Strategic Focus Introduction, Strategic Intent, Vision and Mission, Communicating V ision and Mission, Setting Objectives, Developing the Strategy, Aligning Performance with Objectives, Balanced Scorecard UNIT 24: Corporate Strategy Developing Strategic Options Based on Tows Analysis, Diversification Strategies, Managerial Motives to Diversify, UNIT 25: Related Diversification, Unrelated Diversification, Diversification Using Mergers and Acquisitions, Restructuring, UNIT 26: Business-Level Strategy Identifying Customers Needs, Generic Business-Level Strategies, Effect of Internet on Business-level Strategy, Key Issues Review, On the Learning Curve UNIT 27: Competitive Strategies Traditional Approaches to Competitive Strategies, Today's Competitive Scenario, A Model of Competitive Rivalry, Competitive Rivalry Outcomes, Key Issues Review UNIT 28: Implementing Strategies I : Management Role of Strategic Leadership in Implementation, Effective Strategic Leadership UNIT 29: Teams as an Organizational Resource, Identify Key Strategic Tasks for Implementa tion ing

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UNIT 30: Partnerships for Managing Change, Aligning Organizational Capabilities, Innovation, Entrepreneurship and Intrapreneurship, Creating A Learning Organization UNIT 31: Implementing Strategies Organizational Issues Organization Structure Implementation, Implementing Business-level Strategies UNIT 32: Implementing Functional Strategies, Role of the Budget, Key Issues Review and Strategy

Section III: Financial Reporting
UNIT 33: Introduction to Financial Reporting Meaning of financial reporting, Need of financial reporting , Evolution of financial reporting, UNIT 34: Various types of Financial Reports, Limitations of financial reporting, Regulations concerned with Financial Reports UNIT 35: Accounting Standards Interpretations and Guidance Notes on various accounting aspects issued by the ICAI UNIT 36: Applications of Various Accounting Standards issued by ICAI UNIT 37: International Financial Reporting Standards (IF R S ) International Accounting Standar ds UNIT 38: Interpretations of IF R Sby International Financial Reporting Interpretation Committee (IFR IC ) UNIT 39: Overview of U S G A AP, Similarities and differences between Indian Accounting Standar ds UNIT 40: International Accounting Standards/ International Financial Reporting Standards and U S G AAP UNIT 41: Corporate Financial Reporting Corporate Financial Reporting System UNIT 42: Indian Financial Reporting System, Corporate Reporting Practices in India , Other Reports UNIT 43: Consolidated Financial Reporting for Group Companies UNIT 44: Meaning of Group Holding Company and Subsidiary Company UNIT 45: Purpose of preparing the Consolidated Financial Statements UNIT 46: Treatment of differential i.e., cost of control, Consolidated Balance Sheet UNIT 47: Consolidated Profit and Loss Account, Consolidated Cash Flow Statement UNIT 48: Uniform Accounting Policies

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Section IV : E-Commerce
UNIT 49: Introduction to E-Commerce Definition of E-Commerce, Electronic Commerce Framework, Electronic Commerce and Media Convergence UNIT 50: Anatomy Of E-Commerce Applications Anatomy of E-Commerce Applications UNIT 51: Meaning of I-Way, Awareness about I-Way, Components of the I-Way, Market Forces Influencing the I-Way, Global Information Distribution Networks, Public Policy Issues Shaping the I-Way UNIT 52: Internet Terminology Provider or Internet Service Provider (ISP), Server, Browser, Hypertext Transfer Protocol UNIT 53: Uniform Resource Locators or U RLs, Security Protocols, File Transfer Protocol (FTP), Telnet, Bulletin Board Systems (BBS),E-m ail, Newsgroups, Remote Login, Internet Chatting UNIT 54: Electronic Commerce and World Wide Web Electronic Commerce and World Wide Web UNIT 55: Architectural Framework for E-Commerce, Electronic Commerce Application Services UNIT 56: Porting Applications to Operate in Client-Server Mode on the Web, Factoring an Existing Application into Client and Server UNIT 57: Restructuring Existing user Interfaces in H TM LForms, Managing a Stateless Protocol-Partitioning Persistent Storage, Graphic Output UNIT 58: Electronic Commerce Process Consumer Oriented Applications, Mercantile Process Models UNIT 59: Pre-purchase Preparation, Purchase Consummation, Post Purchase Interaction, UNIT 60: Issues in Customer Care and Service,Consumer's Perspective, Pre-purchase Preparation Phase, Purchase Consummation Phase, Post-purchase Interaction Phase UNIT 61: Electronic Payment Systems Virtual PIN, Digicash (or E-Cash), Cybercash/Cybercoin, SET (Secure Electronic Transactions), Paypal, Millicent Protocol: Small-Amount Internet Payments UNIT 62: Electronic Data Interchange Electronic Data Interchange, UNIT 63: Definition of EDI, EDI Architecture, the EDI Transaction Steps, Benefits of EDI, Standardization and EDI, Electronic Data Interchange (EDI) UNIT 64: Applications, Security and Privacy Issues

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Section V: Project Management
UNIT 65: Introduction To Project Management Aims and Objectives, Introduction, Specification of Project, UNIT 66: Definition of Project Management, Essentials of a Good Project, Functional Aspects of Project Management, Systems Approach to Project Management UNIT 67: Project Life Cycle Introduction, Phases of Project Life Cycle, Project Cycle Management, The Traditional Constraints, Project Control Variables, Project Environment UNIT 68: Project Planning Aims and Objectives, Introduction, Strategic Planning for Projects, Dimensions of Strategic Planning, Characteristics of Dimensions UNIT 69: Project Planning Process, Managing the Planning Process UNIT 70: Networks And Project Evaluation Eview Technique (PERT) Introduction, Network Concept, Concept of Event UNIT 71: Definition of Activity, Dummy Activity, Numbering of Events, Controlling, Rules for Drawing a Network, Master Network UNIT 72: Advantages of Network Planning ,PER TTerminology and Conventions, Implementing PE R T UNIT 73: Computerised Project Management Aims and Objectives, Introduction: Project Management Software, Scheduling, Information UNIT 74: Approaches to Project, Management Software, Project Management Software, Personal Project Management Application, UNIT 75: Web Directories Listing Project Planning Software, Criticisms of Project Management Software UNIT 76: Project Financing Aims and Objectives, Introduction - Project Finance, Means of Financing, Debtequity Ratio, Debt, UNIT 77: Equity Share, Different Sources Falling under ‘Equity and Preference Share Capital UNIT 78: Project Implementation Aims and Objectives, Introduction, Project Implementation Stages, Initiation, Planning and Design, Production or Execution, Closing and Maintenance UNIT 79: Bottle Necks in Project Implementation External Factors, Internal Factors, Guidelines for Effective Implementa tion UNIT 80: Management Techniques for Project Management, Plan, Programme, Project, Issues in Strategy Implementa tion

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Semester – V
Section I: Corporate Legal Framework
UNIT 1: Business and its Environment Business and its Environment, What is Business?, Legal Environment of Business, Gaining Practical Experience UNIT 2: Law of Contract Introduction, Meaning and Essentials of a Valid Contract, Proposal (or Offer) and Acceptance [SS.3-9], Capacity to Contract [Ss.10-12], Consent and Free Consent, Consideration [Ss.2(D),2325,185], UNIT 3: Unlawful Consideration and Object [Ss.23-24], Contingent Contracts (Ss.31-36), Quasi Contracts (Ss.68-72) (Certain Relations Resembling those Created by Contracts), Performance of Contracts [Ss.37-67] UNIT 4: Contract of Agency Introduction, Definition of Agent and Agency, Different Kinds of Agencies, Classification of Agents, UNIT 5: Duties and Rights of Agent UNIT 6: Principal's Duties to the Agent and his Liability to Third Parties, Personal Liability of Agent, Termination of agency UNIT 7: Law of Sale of Goods Introduction, Definition and Essentials of a Contract of Sale, Goods and their Classification UNIT 8: Meaning of Price, Conditions and Warranties, Passing of Property in Goods UNIT 9: Law of Negotiable Instruments Introduction, Meaning and Definition of a Negotiable Instrument UNIT 10: Certain Important Concepts and Explanations of Certain Terms, Promissory Notes and Bills of Exchange, Cheques, UNIT 11: Holder and Holder in due Course, Privileges of a Holder in due Course, UNIT 12: Negotiation of a Negotiable Instrument, Presen tment, Dishonour, Crossing of Cheques UNIT 13: Law of Insurance Nature and Principles of Insurance Life Insurance, Fire Insurance, Marine Insurance, Gaining Practical Experience UNIT 14: Law of Carriage of Goods Definition of a Contract of Carriage and Classification of Carriers, Carriage of Goods by Land UNIT 15: Carriage of Goods by Rail, Carriage of Goods by Sea, Carriage of Goods by Air UNIT 16: Gaining Practical Experience

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Section: II Security Analysis & Portfolio Management
UNIT 17: Investment Management Nature of Investment Decisions, The Investment Process, Investment Objectives and Policy UNIT 18: Security Analysis, Portfolio Construction, Investment Opportunities, Investment Attributes/Factors Influencing Selection of Investment UNIT 19: Philosophy of Individual and Institutional Investors UNIT 20: Fundamental Analysis-I: Economic Analysis Concept of Economy Analysis, Macro Economic Analysis, UNIT 21: Significance of Economic Analysis, Economy and Industry Analysis UNIT 22: Fundamental Analysis-Ii: Industry Analysis Need for Industry Analysis UNIT 23: Alternative Classification of Industries, Industry Life Cycle Analysis UNIT 24: Economic Factors and Industry Analysis, SW OT Analyss of Industries i UNIT 25: Company Analysis Framework of Company Analysis, Financial Analysis, Fundamental Analysts Model UNIT 26: Ratio Analysis, Classification of Ratios UNIT 27: Technical Analysis Technical v/s Fundamental Analysis, Different Techniques of Analysis, UNIT 28: Dow Theory, Criticism of Dow Theory, Trading Indicators, Volume Indicators, Investors’ Confidence Indicators UNIT 29: Efficient Market Theory Alternative Efficient Market Hypothesis, Efficient Frontier: (i) RiskFree and (ii) Risky Lending and Borrowing UNIT 30: Benefits of an Efficient Market (Investors Utility) UNIT 31: Evidence for Market Efficiency UNIT 32: The Efficient Frontier and Portfolio Diversification, Testing Market Efficiency

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Section III: Advertising and Sales Promotion
UNIT 33: Communication Process Introduction, External and Internal Flow of Communication, External Flow, and Internal Flow UNIT 34: Steps in Communication Process, Different Types of Communication Systems, Interperso nal Communication, Impersonal Communication UNIT 35: Integrated Marketing Communications, Persuasive Communication UNIT 36: Promotion Mix Introduction, Meaning and Nature of Promotion Mix, Components of Promotion Mix, UNIT 37: Advertising , Personal Selling, Publicity, Direct Marketing, Benefits of Promotion UNIT 38: Introduction to Advertising Introduction, Meaning and Nature of Advertising UNIT 39: Objectives of Advertising, Importance Consumer Advertising of Advertising, Classification of Advertisement,

UNIT 40: Advertising to Business and Professions, Non-Product Advertising, Organisation of Advertising Department UNIT 41: Economic and Social Effects of Advertising Introduction Economic effects, Effect on the Value of Products or Services, UNIT 42: Effect on Prices Effect on Consumer Demand and Consumer Choice, Effects on Competition, Social effects Stereotyping in Advertising , Ethical Issues, Advertising Principles of American Advertising Federa tion UNIT 43: Advertising Agency Management Introduction, Client or Advertiser’s Role in Organising for Advertising, UNIT 44: Centralised System, Decentralised System, In-house Advertising Agency, Advertising Agency UNIT 45: How Advertising Agencies Developed, Full-Service Agencies, Agency Structures, Other Types of Agencies, Agency Compensation, Agency Evaluation, How the Agencies Acquire New Clients UNIT 46: Advertising Campaign Introduction, Planning and Managing Advertising, Appraisal of Advertising Opportunity, Analyse and Define UNIT 47: Target Market, Set Advertising Objectives, Determine Advertising Budget, Decide Media and Creative Strategy, Create Adds, Pre-test, and Release Adds, Evaluate Final Results (Post-testing) UNIT 48: Advertising Budget, Approaches to Budgeting, Factors Affecting Allocation of Advertising Budget, Marketing Strategies

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Section IV : Training and Development
UNIT 49: Organisational Training: An Overview Introduction UNIT 50: Concept of Training and Development, Need for Training, Importance of Training UNIT 51: A Checklist to Avoid Training Pitfalls, Principles of Learning, Modelling, Motivation, Reinforcement, UNIT 52: Feedback, Spaced Practice, Whole Learning, Active Practice UNIT 53: Assessment of Training Needs Introduction, Concept of Training Needs Assessment UNIT 54: Purpose of Training Needs Assessment, Levels of Training Needs Assessment UNIT 55: Identify Training Objectives, Process of Conducting a Needs Assessment UNIT 56: Methods and Techniques of Training Introduction, On-the-Job Training, Job Instruction Training (JIT) UNIT 57: Coaching, Mentoring, Job Rotation, Apprenticeship Training, Committee Assignments, Off-the-Job Methods, Training Techniques UNIT 58: Demonstration Technique, Lecture Technique, Simulation Games, In-Basket Exercise UNIT 59: Management Development Introduction, Concept of Development UNIT 60: Definition of management development, Need for Management development UNIT 61: Importance of Management Development UNIT 62: Steps in the Organisation of a Management Development Programme UNIT 63: Methods of Management Development Introduction UNIT 64: Decision-making Skills, In-, basket, Case Study, Business Games

Section V : Business Environment
UNIT 65: Concept, Nature and Scope of Business, Scope of Business, Industry, Commerce, Commercial Activities, Business Organization UNIT 66: Forms of Business Organization Sole Proprietorship, Partnership, Joint Hindu Family Firm, Joint Stock Company, Co-operative Organisation UNIT 67: Types of Companies, Features of an Ideal form of Organisation, Initial Choice of Organisation UNIT 68: Expansion of Business and Choice of Organisation, Choice between Manager and Partner UNIT 69: Choice between Partnership and Private Company, Choice between Private Company and Public Company Page 26 of 31

UNIT 70: Internal Trade - Channels of Distribution Meaning of Channels of Distribution UNIT 71: Choice of Channels of Distribution, Middlemen, Wholesalers, Retailers, Elimination of Middlemen UNIT 72: Kinds of Retail Distribution, D e p a r t m e n t a l Store, Multiple Shops or Chain Stores, Mail Order House, Consumers’ Cooperative Store UNIT 73: Export and Import Trade (International Trade)Export Trade, Import Trade, Import Trade Procedure, Entrepot Trade UNIT 74: Types of Price Quotations, Bonded Warehouse, Bill of Lading, Charter Party Export Promotion UNIT 75: Banking System in India Definition of Banking, Service/Businesses Permitted for a Banking Company, Business Prohibited for Banking Company UNIT 76: Types of Banks, Indian Banking System - , Nationalization of Banks, Types of Accounts, ,Banking Reforms in India, Risk Management, Improving Profitability, Global Standards, Negotiable Instruments, Definition, Characteristics of a Negotiable Instrument, Types of Negotiable Instruments UNIT 77: Transport and Storage Modes of Transport, Rail Transport, Road Transport, Rail-Road Competition, UNIT 78: Water Transport, Air Transport Comparative Study of Modes of Transport, Storage and Warehousing UNIT 79: Types of Warehouses UNIT 8 0: Business Risk and Insurance, Principles of Insurance, Life Insurance, Fire Insurance, Marine Insurance, Miscellaneous Insurance

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Semester – V I

Section I: Management Information System
UNIT 1: Introduction to Information and Business Information System Introduction, Unit Objectives, Information System, Components of Information System, Types of Information Systems, UNIT 2: Introduction to Business System, Inventory Control, I n v e n t o r y Control System, Manufacturing Plants, Accounting Sales Order Processing, Business Information System UNIT 3: Financial Accounting System, Sales and Marketing System, Manufacturing and Production System, Human Resource System UNIT 4: Information System, Organization, Management a n d Strategy Introduction, Unit Objectives, UNIT 5: Organization and Information System, Organization, Principles of an Organization, Features of an Organization UNIT 6: Organizational Behavior, Applications of Information Systems in Organizations UNIT 7: The Changing Role of Information Systems in an Organization, Effects of Information System in an Organization, Internet and Organization UNIT 8: Implication for the Design and Understanding of Information System UNIT 9: Unit Objectives, Introduction to System Analysis, Determination of Requirements, UNIT 10: Determine Frequen cy, Timing and Volume, Interview, Questionnaire; Record Review; Observation UNIT 11: Integrated Information System Integration In An Organization Unit Objectives, Use of Database for

UNIT 12: Across Functional Areas Financial Information System UNIT 13: Marketing Information System; Production/Manufacturing Information System UNIT 14: Human Resource Information System Introducing Decision Support System Application of D SS; Interactive System for DSS UNIT 15: Implementation and Evaluation of MIS Unit Objectives; the Implementation Process Planning for Implementa tion UNIT 16: Acquisition of Facilities and Space Planning; M IS Organization and Procedure Development; User Training; Creation of Forms and Database; Testing; Change Over

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Section II: Quality Management
U N I T 17: Understanding Quality, Perspectives, Integrating Perspectives on Quality, U N I T 18: Business Excellence through Quality, Quality Management U N I T 19: Strategy of Quality Management, Customer and Quality Focus, Challenges and Opportunities UNIT 20: Introducing Total Quality Management – Concepts and Principles what is TQM? U N I T 21: What does TQM Cover? TQM: The Guiding Principle U N I T 22: Honda Experience, Hewlett Packard, Ford Quality Excellence, Motorola UNIT 23: Problem Solving and Continuous Improvement Introduction, Tools, U N I T 24: Implementation of Six Sigma and TQM: Similarities and Differences, Kaizen, Kanban and JIT UNIT 25: Organizational Management System U N I T 26: Reengineering Executive Overview, How is Reengineering Done? U N I T 27: Major Components of Business Process, Reengineering (BPR),and What Results can be expected ? U N I T 28: Cases where Reengineering has worked UNIT 29: Human Resource Management System Leading Practices U N I T 30: Strategic Planning for Human Resource Managem ent U N I T 31: Personnel Management in a TQM Environmen t, Labour Relations in a TQM Environment U N I T 32: Summary of Key Points

Section III: Management of Financial Insti tutions
UNIT 33: Indian Financial System and Financial Institutions Introduction, Functions of Financial Institutions UNIT 34: Scope of Financial Services, Corporate Advisory Services by Financial Institutions UNIT 35: Development Banking, Commodity Trading – A New Avenue for Commercial Banks UNIT 36: Role of Financial Institutions in Economic Development, Summary

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UNIT 37: Commercial Banks Introduction, Evolution of Commercial Banking, Functions of Commercial Bank UNIT 38: Risk Management, Types of R isk,R B IGuidelines for Risk Management, Risk Management Systems, Functions of Bank Capital UNIT 39: Classification of Capital of Banks, C R Rand SL R on Interbank Deposits UNIT 40: Reserve Bank of India Organization and Management of R B I UNIT 41: Reserve Bank Objectives, Traditional Functions, Objectives of Credit Control, Other Controls, UNIT 42: Monetary Policy and Economic Variables, Bank Rate and Interest Rates, Importance of Bank Rate, Impact of Bank Rate Policy UNIT 43: Development Banks in India Introduction, Nature of Development Banking, Development Banks in India UNIT 44: Functions of Development Banks in India, Term Loans from, Development Banks, Development Finance Institutions UNIT 45: Fee-Based Services, IC IC Industrial Reconstruction Corporation of India I, UNIT 46: Mutual Funds in India Introduction, Mutual Funds in India, Mutual Fund Organisation, The Structure Consists of Mutual Funds UNIT 47: Net Asset Value, Phases of Mutual Funds in India, Advantages of Mutual Funds, UNIT 48: SEB I Regulations Relating to Mutual Funds

Section IV : Consumer Behavior
UNIT 49: Consumer Behavior – Nature, Scope and Applications Nature and Scope, Consumer Behavior Defined, Development of the Field of Consumer Behavior, UNIT 50: Development of Marketing Concept, Disciplines Involved in the Study of Consumer Behavior, Consumer Behavior Applications in Marketing UNIT 5 1: Consumer P e r c e p t i o n Sensation ( Exposure to S t i m u l i ), Attention, P e r c e p t u a l Organization (Interpretation), Interpretation of Stimuli, Images are Important to Consumers UNIT 52: Consumer Attitudes Functions of Attitude, Attitude Models, Factors Inhibiting the Relationship between Beliefs, Feelings and Behavior

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UNIT 53: Buying Process the Buying Process, Make an Offer, the Buying Decision, Perspectives on Consumer Behaviour, Problem Recognition UNIT 54: Consumer Needs and Motivation Needs, Goals, Classifying Motives, Needs and Goals are Dynamic, Frustration and Defence Mechanisms UNIT 55: Needs and Goals may vary among Individuals, Motive Arousal, Systems of Needs, and Motivation Research UNIT 56: Group Influence and Consumer Behaviour When do Groups Exert Influence? Types of Reference Groups, Nature of Reference Groups, Reference Group Influences on Consumers UNIT 57: Relative Importance of Informational, Comparative and Normative Influences, Applications of Reference Group Influences UNIT 58: Consumer And Cultural Influence The Characteristics of Culture, Cultural Values, Cultural Differences in Non-verbal Communications, Cross-cultural Influences, Aspects of Sub-cultures, Lifestyle Influence, The V A L S (Values and Lifestyles) UNIT 59: Social Class Influence and Consumer Behaviour the Nature of Social Class, Symbols of Status, Concept of Money and Social Class, Social Class Categories, Social Class Categories in India UNIT 60: Pre-Purchase and Post-Purchase Buying Behaviour Pre-purchase Buying Behaviour, Post-purchase Dissonance, Purchase Evaluation and Satisfaction/Dissatisfaction, Dissatisfaction Responses UNIT 61: Implications for Marketers, Satisfaction, Repeat Purchase and Customer Loyalty, Product Disposal UNIT 62: Organisational Buyer Behavior Market Structure and Pattern of Demand, Organizational Buyer Characteristics UNIT 63: Decision Approach and Purchase Patterns, Factors Influencing Organizational Buyer Behavior UNIT 64: Types of Decision Situations, Organizational Buyer Decision Process, Problem Recognition, Product Specification, Product and Vendor Search, Product and Vendor Evaluation, Product and Vendor Selection

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