Drupal CMS with Marketing Automation Tools
http://www.MagicLogix.comDrupal is a content management system. Using Drupal with marketing automation tools can be highly beneficial for your business. This presentation covers what marketing automation is, the key benefits, integration with Drupal (including Marketo, Eloqua and Genius), and workflow. The end results equate to higher rates of reporting, combining customer reactions, instant intelligence on leads, increased efficiency and more.
Content
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Drupal CMS with Marketing Automation Tools
Hassan Bawab CEO & Founder @ Magic Logix [email protected] www.magiclogix.com
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Introduction
Marketing Automation has a focus on moving leads from the top of the marketing funnel through to becoming salesready leads at the bottom of the funnel. Prospects are scored, based on their activities, and then presented drip campaign messaging via email and social channels, thus nurturing them from first interest through to sale. Commonly used in business-to-business (B2B), business-togovernment (B2G), or longer sales cycle business-toconsumer (B2C) sales cycles.
“Magic Logix built this large and complex website for us in timescales most agencies would have considered impossible, said Ketan. The website was a critical part of our launch and they delivered a top notch service with a dedication and passion for perfection. We would not have been successful without them!.”
- Ketan Karia, CMO, Actian Corporation www.actian.com
T E S T I M O N I A L:
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Key Benefits
+ Marketers nurture, score and deliver greater numbers of qualified sales leads
+ Sales reps see online behaviors to identify the hottest leads and opportunities
+ Companies measure and predict the impact each program will have on revenue + Marketers deliver more successful campaigns, higher conversion rates and better qualified leads + Marketing and sales work together in entirely new ways to achieve unprecedented performance + Analyzing your social media activities by connecting them to your revenue stream
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Drupal Integration
Drupal works very easily and effectively with Marketing Automation Tools such as:
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Workflow
Drupal Website
Marketing Automation Tool
PPC
Analytics
CRM
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Integration with Marketo
http://drupal.org/project/marketo_munchkin
Marketo Munchkin is a very simple module to output the Marketo Munchkin tracking code obtained from marketo.com. Marketo Munchkin can also use the Marketo Munchkin API to allow Lead data submission from your site's forms to your account at http://www.marketo.com/.
Version 2 defines an API for Drupal developers to use for submitting Lead data from their site's forms using the Marketo Munchkin API. There are several hooks developers can use to modify Lead data prior to submission: • Create a list of data to be associated with every Lead submission. • Create a list of data to be associated with Leads using a specific form. • Alter the list of data being associated with Leads using a specific form.
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Integration with Eloqua
http://drupal.org/project/eloqua
This module integrates webforms with eloqua, an automated marketing and demand generation software built to improve the quality and quantity of customers' sales leads and streamline their sales processes.
This module allows you to build webforms that directly parallel forms in eloqua, and can thereby be posted into eloqua. The eloqua module depends on the webform module (at present) and requires a working eloqua account.
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Built-in Module to Replace 3rd Parties
http://drupal.org/project/marketing
The module serves as a locally hosted replacement for 3rd party services like Genius, Marketo or Eloqua, allowing you to track individual user paths through your site and assign rules for marketing automation in the form of drip campaigns triggered from user interaction.
What this module does: 1. Creates a unique cookie for individual users 2. Tracks all page visits, file downloads, and form submissions on your site. 3. Assigns points(configurable amount) to pages, forms and files. 4. Shows prospect interactions in admin view 5. Creates useful reports 6. Allows use of 3rd party email sending or built in
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Conclusion
• Higher Rates of Reporting • Combining Customer Interactions • Real-time & Intuitive Personalization • Improving Demand Generation
• Instant Intelligence on Leads
• Increasing Efficiency
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Drupal CMS with Marketing Automation Tools
Hassan Bawab CEO & Founder @ Magic Logix [email protected] www.magiclogix.com
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Introduction
Marketing Automation has a focus on moving leads from the top of the marketing funnel through to becoming salesready leads at the bottom of the funnel. Prospects are scored, based on their activities, and then presented drip campaign messaging via email and social channels, thus nurturing them from first interest through to sale. Commonly used in business-to-business (B2B), business-togovernment (B2G), or longer sales cycle business-toconsumer (B2C) sales cycles.
“Magic Logix built this large and complex website for us in timescales most agencies would have considered impossible, said Ketan. The website was a critical part of our launch and they delivered a top notch service with a dedication and passion for perfection. We would not have been successful without them!.”
- Ketan Karia, CMO, Actian Corporation www.actian.com
T E S T I M O N I A L:
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Key Benefits
+ Marketers nurture, score and deliver greater numbers of qualified sales leads
+ Sales reps see online behaviors to identify the hottest leads and opportunities
+ Companies measure and predict the impact each program will have on revenue + Marketers deliver more successful campaigns, higher conversion rates and better qualified leads + Marketing and sales work together in entirely new ways to achieve unprecedented performance + Analyzing your social media activities by connecting them to your revenue stream
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Drupal Integration
Drupal works very easily and effectively with Marketing Automation Tools such as:
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Workflow
Drupal Website
Marketing Automation Tool
PPC
Analytics
CRM
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Integration with Marketo
http://drupal.org/project/marketo_munchkin
Marketo Munchkin is a very simple module to output the Marketo Munchkin tracking code obtained from marketo.com. Marketo Munchkin can also use the Marketo Munchkin API to allow Lead data submission from your site's forms to your account at http://www.marketo.com/.
Version 2 defines an API for Drupal developers to use for submitting Lead data from their site's forms using the Marketo Munchkin API. There are several hooks developers can use to modify Lead data prior to submission: • Create a list of data to be associated with every Lead submission. • Create a list of data to be associated with Leads using a specific form. • Alter the list of data being associated with Leads using a specific form.
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Integration with Eloqua
http://drupal.org/project/eloqua
This module integrates webforms with eloqua, an automated marketing and demand generation software built to improve the quality and quantity of customers' sales leads and streamline their sales processes.
This module allows you to build webforms that directly parallel forms in eloqua, and can thereby be posted into eloqua. The eloqua module depends on the webform module (at present) and requires a working eloqua account.
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Built-in Module to Replace 3rd Parties
http://drupal.org/project/marketing
The module serves as a locally hosted replacement for 3rd party services like Genius, Marketo or Eloqua, allowing you to track individual user paths through your site and assign rules for marketing automation in the form of drip campaigns triggered from user interaction.
What this module does: 1. Creates a unique cookie for individual users 2. Tracks all page visits, file downloads, and form submissions on your site. 3. Assigns points(configurable amount) to pages, forms and files. 4. Shows prospect interactions in admin view 5. Creates useful reports 6. Allows use of 3rd party email sending or built in
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
Conclusion
• Higher Rates of Reporting • Combining Customer Interactions • Real-time & Intuitive Personalization • Improving Demand Generation
• Instant Intelligence on Leads
• Increasing Efficiency
Magic Logix | 16610 Dallas Pkwy #2200 Dallas, TX 75248 | Phone: 214.694.2162 | Fax: 972.692.5737 | www.magiclogix.com
