Dublin - Honours

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BUILDING FUTURES

BACHELOR OF SCIENCE (HONOURS)
MANAGEMENT FINANCE MARKETING LOGISTICS HUMAN RESOURCE MANAGEMENT INFORMATION MANAGEMENT BANKING AND WEALTH MANAGEMENT

Singapore 2011 - 2012

UCD School of Business is Ranked (Financial Times 2011 Ranking).

78th in the world

UCD is ranked 94th internationally
(Times Higher Education World University Rankings 2010). UCD School of Business holds the prestigious accreditations from EQUIS, AACSB and AMBA.

CONTENT

THE DEANÕS MESSAGE KAPLAN HIGHER EDUCATION INSTITUTE IN SINGAPORE THE UNIVERSITY OF CHOICE AIMS AND OBJECTIVES LEARNING CYCLE COURSE OUTLINES FEE SCHEDULE APPLICATIONS

02 03 04 05 06 07 - 12 13 14

Bachelor of Science (Honours)

THE DEANÕS MESSAGE

Professor Tom Begley Dean UCD School of Business

It gives me great pleasure to welcome you to the Bachelor of Science (Honours) or BSc degree program, which is offered by National University of Ireland, Dublin, in conjunction with Kaplan Higher Education Institute in Singapore.

There are long established linkages between the National University of Ireland, Dublin and Singapore through the large number of our graduates in Singapore, many of whom are from the school of business.

We are pleased to make our BSc degree available in Singapore. The BSc is a specialist degree qualification with widespread international recognition throughout the business world, with UCD School of Business holding accreditations from AACSB, EQUIS and AMBA. Students in the program have access to the latest thinking and practice in their chosen specialism, and will have the opportunity to interact with some of the most prominent members of the academic community in Europe.

No effort is spared to ensure the quality and relevance of the program. We hope it will serve to further strengthen the links between the university and Singapore, and indeed between Ireland and Singapore.

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KAPLAN HIGHER EDUCATION INSTITUTE IN SINGAPORE
Kaplan Higher Education Institute is part of one of the worldÕs largest education companies, Kaplan Inc., a US$2.6b business owned by The Washington Post Company (2010). It provides educational and career services for individuals, schools and businesses, catering to more than 1 million students from more than 500 locations worldwide. Today, students are enrolled in Kaplan Higher Education Institute in Singapore, pursuing part-time programs that range from diplomas, degrees, as well as MBAs and PhDs. Through collaboration with prestigious Australian, European and American universities, Kaplan offers career-oriented academic programs designed to provide students with the skills necessary to qualify them for employment in the fields of Accounting, Finance, Business & Management, Communication & Media, Education & Social Sciences, Engineering, Information Technology and Nursing & Allied Health.

The Kaplan City Campuses
The Kaplan City Campuses are one of the largest private education institutions in Singapore. The Kaplan City Campus @ Orchard is 60,000 sq ft and equipped with 31 classrooms, state-of-the-art facilities, student lounge, comprehensive library, as well as a full-service deli cum cafŽ. The Kaplan City Campus @ Wilkie Edge has since expanded to more than 40,000 sq ft, housing the sales and academic departments to cater to the growth of the businesses. This allows students to enjoy a more comfortable campus environment. Within a 10-minute walk from Dhoby Ghaut MRT Interchange station, Wilkie Edge is located along Selegie Road, near the junction of Wilkie Edge and Sophia Road.

The Atrium @Orchard
NS24 DHOBY GHAUT MRT STATION
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Mount Emily Road

Mackenzie Road

BUKIT TIMAH ROAD

Oldham Lane

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NE7 LITTLE INDIA MRT STATION (EXIT A)

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Kaplan City Campus @ Wilkie Edge Location Map

Bachelor of Science (Honours)

ORCHARD ROAD

Niven Road

The Cathay School of the Arts (SOTA)

Khalsa Dharmak Sabha
BUS STOP 2

Station Hostel Selegie Centre

Rex Cinema

Parklane Shopping Mall

Kirk Terrace

Peace Centre

PoMo

BUS STOP 1 SELEGIE ROAD

Middle Road

Rendezvous Hotel

NTUC Income Prinsep House

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THE UNIVERSITY OF CHOICE

UCD Quinn School of Business (Undergraduate School)

UCD Michael Smurfit School of Business (Postgraduate School)

Founded in 1908, the National University of Ireland (NUI) is a federation of four Irish universities. The National University of Ireland, Dublin, also known as University College Dublin (UCD) has approximately 22,000 students and 2,000 staff, making it one of the largest universities in Britain and Ireland. It is a fully accredited university with some of the largest schools in engineering, law, medicine and business. The National University of Ireland, Dublin has its history extending back to the Catholic University of Ireland which was founded in 1854 by John Henry Newman, later Cardinal Newman. Today, it is acknowledged internationally as a centre of excellence for learning, scholarship and research and its awards are recognised and respected worldwide. The main campus is situated at Belfield, about 5km south of the centre of Dublin city. The 350 acre site, positioned between low lying hills and Dublin Bay, is attractively landscaped and accommodates most of the faculties, as well as its student residences and numerous sporting and leisure facilities. Since its inception, the National University of Ireland, Dublin has established a long and distinguished tradition of service to scholarship and to the community. Successive generations of graduates have played a central role in the shaping of modern Ireland and in the conduct of international affairs. UCD School of Business is one of the oldest business schools in the world. It has the distinction of offering the first MBA in Europe. It is also one of the first elite schools in the world to earn 3 prestigious world class accreditations concurrently: AACSB, EQUIS and AMBA. UCD Quinn School of Business, the undergraduate division of the school, offers a range of programs in business, commerce, economics and finance. The UCD Michael Smurfit School of Business, the graduate division of the school, is now one of the largest business schools in Europe. It offers a full range of postgraduate business degrees including a doctorate program, a highly innovative MBA program and many specialist master programs.

World Ranking and Accreditation University College Dublin: ¥ Ranked 94th internationally (Times Higher Education World University Rankings 2010). UCD School of Business: ¥ Ranked Top 40 in the world (Economist Intelligence Unit). ¥ Ranked 78th in the world (Financial Times 2011 Ranking). ¥ Our Executive MBA is ranked 54th in the world (Financial Times 2010). World Class Accreditation and Reputation
In 2000, UCD became one of only 9 schools to hold accreditation from the 3 centres of business and academic excellence and is still one of less than 25 schools in the world with this triple crown of accreditation. AACSB (Association to Advance Collegiate Schools of Business International) is the American-based body which awards accreditation following a review of the quality of degree programs delivered by each management school.

EQUIS is the quality improvement system administered by the EFMD (European Foundation for Management Development) throughout Europe. EQUIS is awarded on the basis of quality controls on the entire range of activities within an institution. Only 55 business schools worldwide are accredited, including INSEAD and London Business School.

AMBA (Association of MBAs) is a British-based organisation which concentrates specifically on MBA programs and accredits those which reach its standards. These accreditations benchmark UCD against the best in the world, positioning UCD on the global map and in the minds of leaders worldwide. Attaining these accreditation awards required that UCD continually evaluate its own courses and programs and have them evaluated in turn by independent experts, resulting in an ongoing process of careful analysis and continual improvement.

Community of European Management Schools (CEMS)

The UCD Smurfit School of Business is one of 17 business schools in the Community of European Management Schools (CEMS). This is an alliance of businesses and higher education and currently comprises 17 of EuropeÕs finest academic institutions, 4 non-european academic institutions and over 50 of the worldÕs leading multinational companies such as Shell Reuters, KPMG, Deutsche Bank, Royal Bank of Scotland, British Petroleum, PricewaterhouseCoopers, Siemens, JP Morgan, and ING Group.

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AIMS AND OBJECTIVES
The Bachelor of Science (Honours) program has been designed to meet the growing demand for graduates in this field across the Asian region. The objectives include: ¥ to provide students with a solid conceptual and practical understanding of business and management; ¥ to provide a learning experience in which interactive debate is a key educational component; ¥ to help students develop the necessary technical, knowledgeapplication, communication, team building and leadership skills consistent with the changing needs of modern day businesses; and ¥ to facilitate lifelong learning and demands for personal development and confidence-building.

Pathway Modules
The program allows students to specialize in any one of the 7 business areas namely: Banking and Wealth Management, Finance, Human Resource Management, Information Management, Logistics, Management and Marketing. Pathway Modules ¥ Banking and Wealth Management Pathway 1. Management Accounting 2. Banking and Finance 3. Wealth Planning and Management 4. Portfolio and Treasury Management ¥ Finance Pathway 1. Financial Management 2. Management Accounting 3. Security Analysis and Portfolio Management 4. Treasury and Risk Management ¥ Human Resource Management Pathway 1. Workplace Practice 2. Managing Diversity in Employment 3. Critical Issues in Industrial Relations and Human Resource Management 4. Human Resource Development ¥ Information Management Pathway 1. Electronic Commerce and Applications 2. Artificial Intelligence and Expert Systems 3. Management Decision Making through Information Technology 4. Management Information Systems ¥ Logistics Pathway 1. Supply Chain Management 2. Operations Management 3. Global Logistics 4. Supply Chain Planning and Control ¥ Management Pathway 1. Operations and Technology Management 2. International Business 3. Electronic Commerce and Applications 4. Entrepreneurship ¥ Marketing Pathway 1. Consumer and Buyer Behaviour 2. International Marketing 3. Marketing Research 4. Marketing Communications

Program Structure & Content
The Bachelor of Science (Hons) program consists of 8 core modules and 4 pathway modules and may be completed in a minimum of 18 months through distance teaching in Singapore. An honours degree at University College Dublin takes 3 academic years to complete (over 3 ÔstagesÕ). In the case of the Bachelor of Science in Singapore, the duration of the program is as follows: Stage 1: Exemption granted due to accredited prior learning Stage 2: One academic year* Stage 3: One academic year* * An academic year is generally a minimum of 9 months duration.

TERM

TERM

TERM

TERM

TERM

TERM

1 2 3 4 5 6

• •

HRM: Strategy and Policy Economic Policy and the Global Environment

• •

Managing Change Cross Cultural Management

• •

Management of Organisations Management Research Project

• •

Business Strategy Project Management

The program provides a total of 20 hours of seminars and workshops per module. Seminars are conducted by visiting lecturers from the university or their international associates. The curriculum is taught over 6 terms of 13 weeks. Classes are generally held in the evenings and over weekends to suit the busy schedules of program participants. Students must decide on a pathway upon course application. Subsequent requests to switch to another pathway will be considered on exceptional basis and is subject to the universityÕs program boardÕs approval.

• •

Pathway Module 1 Pathway Module 2

• •

Pathway Module 3 Pathway Module 4

Bachelor of Science (Honours)

LEARNING CYCLE
A typical cycle is a 3-month period covering 2 modules of study. This is how it works:

Weeks 1 to 5
Pre-seminar Preparations
¥ Collection of course materials ¥ Pre-reading ¥ Study group learning

Week 6 & 7*
Seminars
¥ 20 hours - week 6 ¥ 20 hours - week 7

Weeks 8 to 13
Post-seminar Activities
¥ Assignment writing and submission ¥ Exam preparations

Next Term

Supported by BSc Updates I Academic Support via Email/Internet.

Sample Seminar Schedule for Week 6 & 7*
Day Thursday Friday Saturday Sunday Time 18:30 Ð 22:30 18:30 Ð 22:30 14:00 Ð 18:00 09:00 Ð 18:00 No. of Contact Hours 4 4 4 4+4

Assessment Scheme
BSc (Hons) students are formally assessed by a combination of continuous assessment and examinations.

Honours Award
Honours will be awarded based on the overall average grade of all the modules combined in accordance with the universityÕs course regulations.

*The timing of the seminars may vary depending on the nature of the course and the lecturersÕ availability. The university and Kaplan reserve the rights to alter the days and timings of the classes if necessary.

Program Management
The BSc (Hons) program will be managed by a professional program management team which shall ensure that in addition to seminars and lectures, students will receive support on important areas such as the service of a program manager/executive, regular program newsletters (updates) via email, academic support system via email/ Internet, textbooks, study notes, study group formation, Kaplan City Campus library membership, assignment and examination management, student liaison and organisation, etc.

I really appreciate the kind of systematic approach and support given by the institution in everything; it made us more involved with our courses.
Sundaram Narayana IT Manager, Angka Electronics Pte Ltd

The intensive program was manageable because I was able to communicate with my lecturers even when I was travelling.
Asruwati Bte Aspani Executive, Enterprise Ireland

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COURSE OUTLINES
Core Modules
Human Resource Management: Strategy and Policy This module will provide students with an introduction to the management of human resources. Among the areas covered are: Human Resource Management (HRM) in context; HRM and how it can be distinguished from traditional personnel management; the flexibility debate; human resource planning; recruitment and selection; reward and performance management; the management of change and communication and topical issues in HRM including HRM in small businesses and strategies for retaining staff. Economic Policy and the Global Environment This module covers the main areas relating to economic policy. It deals with supply and demand sides of the economy; targets and instruments of policy; fiscal policy; unemployment; income policies; monetary policy and exchange rate policies. It also examines the labour force with a focus on education; capital stock with a focus on investment and research and the market system with a focus on competition and regulation. Also covered are education and economic growth; industrial policy and competition policy. Managing Change This module will introduce students to the management of change in organisations. The topics to be covered include: Introduction and impetus for change; techniques for diagnosing change; change interventions and evaluation; the reality of change management within organisations; surviving change: The special cases of restructuring and turnaround; leadership in organisations; leadership and the management of change: An integration. A range of practical workplace practice examples of the management of change will be introduced throughout the course through the use of case studies. Cross Cultural Management Cultural differences often create barriers to understanding and communication that adversely affect a managerÕs ability to function effectively in international business environments. Yet, with the increasing globalisation of business, many managers find themselves responsible for, being managed by, or collaborating with persons of different nationalities and cultures. The successful conduct of culture-related aspects of international business can mean the difference between success and failure in business transactions. Since very few companies have taken the steps needed to enable their employees to consistently relate well to people from locations outside their national boundaries, development of a corporate global mindset can create a major competitive advantage. It is important that we develop our abilities to recognise, understand and work with the cultural diversity that so greatly affects business conducted across national, geographic and cultural boundaries. A key skill we seek to develop is the ability to demonstrate requisite sensitivity to cultural dimensions in our interactions with people from diverse cultures. The course will provide students with an overview of culturally specific business practices and behaviours. Management of Organisations This module will introduce you to the management of organisations and the practical application of theoretical concepts and frameworks. Among the topics covered in the module include: Environment and organisations, technology and organisations, strategy and organisations, organisation structure and design, organisations for international operations, organisation design options - functional, product and matrix structures. Management Research Project This module will require you to undertake a project on a selected organisation. Among Project Management The topics includes risk management in projects; risk analysis techniques; risk reduction processes; the role of quality in project management; quality tools and techniques; design of quality systems; international quality standards; managing client expectation and satisfaction; purchasing and procurement; IT tools in project management and application software. the topics covered in this module include: The application of the various theoretical perspectives to one's own direct workplace experience, particularly in relation to marketing, financial, operational and human resource management perspectives. Business Strategy This module introduces the idea of corporate strategy and examines the following topics:ÊAn introduction to strategy concepts, the business environment, assessing strategic capability, managing business expectations and purposes, the levels of strategy, methods of strategy development, organising for and enabling successful strategies and managing strategic change.

Bachelor of Science (Honours)

COURSE OUTLINES
the correlation of securities returns (singleindex model and multi-index models). Asset pricing models: capital asset pricing models (CAPM) and arbitrage pricing model (APT). 7. Capital Budgeting; Pricing of bonds and stocks. Net present value. Project appraisal. 8. Financial Markets: Transmission of Information; Efficient markets, theory and empirical evidence. Concepts of weak, semi-strong, and strong efficiency. Concepts of excess returns. Micro-structures. Wealth Planning and Management The participant will: acquire an encompassing sensitivity towards all aspects of wealth management for highnet-worth individuals; understand the major concepts underlying international laws and regulations related to wealth planning; learn major principles in domestic and international estate and tax planning and how to recognize opportunities for clients; and develop the ability to ask the specialist the relevant questions and to understand the advice given. Furthermore, students will learn how to judge and advise on the suitable asset allocation from an integrated perspective, taking behavioural finance, financial planning aspects, risk appetite, lifestyle, life cycle, and estate planning into consideration. In a complex wealth planning situation, students will be able to integrate the advice given by various specialists to recommend an optimal solution for the clients' needs. ¥ Financial Planning and Life Cycle Models for high-net-worth Individuals ¥ Asset Allocation and Behavioural Finance ¥ Integrated Financial Planning for Entrepreneurs (including Laws and Taxes governing IPOs and Divestitures) ¥ International Wealth Planning for highnet-worth Individuals (including Trusts, Foundations, Estate Planning, Comparative Tax Laws, Mobility and Residence) Portfolio and Treasury Management This module provides an introduction to the investment markets and the analysis of securities. The course provides a mixture of both theory and practise. The main investment asset classes, namely stocks, bonds and derivatives, are examined and the analysis and management of portfolios of these assets is considered. The investment process and the return and risk of the different asset classes are covered in the introduction. Then risk and return are examined in more detail focusing on their application to portfolio theory. Asset allocation is examined in the context of what we have learned up to this point. Asset pricing models are then covered in detail. Other issues include portfolio performance evaluation and market efficiency. The fixed income and derivatives markets are the next asset classes to be covered. Pricing issues and risk measurement and management techniques are covered. In the case of derivatives securities, the types of securities, such as options, forwards and futures are covered in detail. The use of these securities by investors is dependant on the objectives of the investor and the situations the investor faces. Students will also be introduced to the fundamentals of Treasury and Risk Management in an international context. Topics covered include money markets, foreign exchange markets and the determination of exchange rates, measuring and managing accounting, economic and political exposure, managing working capital in a multinational, and the methods and products for managing risk.

Banking and Wealth Management Pathway
Management Accounting The topics include role of accounting and the management of accountant in the organisation; cost terms, purposes, classification and behaviour; cost-profitvolume analysis; product costing including job costing and activity-based costing; budgeting and profit planning; flexible budgets and standard costing; relevant costs for decision making; variable costing and absorption costing. Banking and Finance Part 1 Financial systems: 1. Introduction to Financial Systems; Role of financial systems (role of households, government, and firms in terms of savings and investments). Financial intermediaries, securities and markets. Taxonomy of financial institutions. Nature of financial claims (debt versus equity, bonds and notes, fixed and floating interest rates, common and preferred stocks). Structure of financial markets (direct and indirect finance, dealers and brokers, banks, mutual funds, pension funds, and insurance companies). 2. Comparative Financial Systems; Bank-based systems against market-based systems. Legal aspects. Part 2 Financial intermediaries: 3. Role of Financial Intermediation; Nature and process of financial intermediation. Theories of financial intermediation (transformation of assets, uncertainty, reduction in transaction costs, reduction of problems arising out of asymmetric information). Implications of financial intermediation (Hirshleifer model, effect on economic development). 4. Regulation of Banks; Regulation of banks (free banking, arguments for or against regulation, traditional regulation mechanisms, alternatives to traditional regulation). 5. Risk Management in Banking; Market risks (liquidity risk, interest rate risk, foreign exchange risk). Credit risk (screening and monitoring, credit rationing, collateral). Part 3: Principles of finance: 6. Financial Securities: Risk and Return; Portfolio analysis: mean-variance portfolio theory. The portfolio selection process:

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COURSE OUTLINES
Human Resource Management Pathway
Workplace Practice Students will be required to undertake a workplace practice project involving research and analysis in one of the following two areas: Human resource management or managing change. Students will be required to undertake a literature review on a selected topic and will undertake a small piece of research on this topic. On completion of this module, you should be able to demonstrate a thorough knowledge and understanding of your chosen area of management practice; demonstrate ability to plan, execute research and produce a detailed description of workplace practice as required by the project specification. This module will be assessed on the basis of continuous assessment only. Managing Diversity in Employment The module is designed to equip students with some understanding of the dynamics of employee diversity and issues of equality in employment. To this end, topics covered are designed to enable an understanding of labour force change with regard to gender and minorities, theories of inequality in employment, and to offer different perspectives on contemporary debates on equality and diversity. Critical Issues in Industrial Relations and Human Resource Management This module covers areas of current importance and interest within the field of industrial relations and human resource management. Topics covered include: Partnership in the enterprise and the workplace, employment relations and foreign-owned multinational companies, change in employment relations, and other relevant contemporary developments in the field. Human Resource Development This module examines Human Resource Development (HRD). HRD encompasses those activities and processes that have an impact on organisational and individual learning. The topics covered include an introduction to strategic HRD, HRD needs assessment, learning theories and transfer of learning, HRD evaluation, HRD delivery methods (training, e-learning and development), career management, and the future of human resource development. The module provides for the blending of its theory and practice content with the collective workplace experiences of the participants and, to this end, participants will be expected to contribute critical reflection on their workplace experiences along with collaborative interpretation of such experiences in both classroom and study group settings.

Finance Pathway
Financial Management The topics include capital budgeting/ investment appraisal (including the time value of money), portfolio theory (including the capital asset pricing model), capital structure, dividend policy, mergers and takeovers, working capital management, option pricing, valuation of companies, sources of finance and international financial management. Management Accounting The topics include role of accounting and the management of accountant in the organisation; cost terms, purposes, classification and behaviour; cost-profitvolume analysis; product costing including a job costing and activity-based costing; budgeting and profit planning; flexible budgets and standard costing; relevant costs for decision making; variable costing and absorption costing. Security Analysis and Portfolio Management This course will give a broad appreciation of security analysis and portfolio management. The topics include: CAPM, APT and security market pricing, option pricing models, portfolio theory, application to domestic and international markets, risk management for various asset categories. Treasury and Risk Management The course is designed to provide students with a practical understanding of treasury management. The topics include: Interest rate and interest rate risk analysis, foreign exchange and exchange rate risk analysis, securities investment and derivative products analysis.

Bachelor of Science (Honours)

COURSE OUTLINES
Information Management Pathway
Electronic Commerce and Applications This module introduces students to the concepts and specific skills related to electronic commerce, related concepts, technologies and applications. The course combines a technical foundation with a critical evaluation of e-commerce strategies and reviews the critical information technology trajectories that provide a basis for e-commerce. It also examines the application and consequences of these information technologies to different commercial processes and investigates the economics of e-commerce and the implications of e-commerce on different industry sectors. Artificial Intelligence and Expert Systems The topics include foundations of artificial intelligence; representation; knowledge elicitation; uncertainty; induction; characteristics and structure of expert systems; development tools; rule-based systems; development methodologies; applications of knowledge-based systems. Management Decision Making Through Information Technology In a very competitive international business environment, managers are continually asked to make complex and company critical decisions. In order to make the optimal decisions, managers require access toÊaccurate, timely, and relevant information. Access to the information is only stage 1 in the decision process. Stage 2 involves managers looking at the various alternatives, and then using the information to pick the best alternative. Stage 2 often involves managers building a decision support system that will have as input, the available information, and, will have as output, the correct decision and its implications. All decisions involve risk and uncertainty. Modern managers must be able to analyse risk, and identify the appropriate measures to minimise risk and its adverse impact. This module looks at all aspects of management decision making, and how IT has a key role to play in allowing managers make correct decisions. Management Information Systems This module covers the topics such as: The strategic and organisational roles of information technology, the processes of information systems development (requirements analysis, methodologies, tools and techniques) and information systems implementation (approaches, roles, responsibilities, risk and change management). management, and service operations, as well as more general topics such as quality, environmental concerns, and future trends in operations management.Ê Global Logistics This module analyses the tactical planning and management techniques needed to support corporate logistics goals. It outlines the principles underpinning effective production, inventory and distribution management. The models underpinning traditional inventory planning and management are outlined and assessed. The topics include: The design and operation of logistics information systems, the use of key performance indicators and benchmarking, logistics strategy, location analysis, transportation and distribution planning. Supply Chain Planning and Control This module is an introduction to the concepts and problems underlying the design and operation of contemporary supply chains. Emphasis is placed on the design and operation of supply chains, but many of the presented results apply also to the design, planning and control of service supply chains. The role of decision makers in the supply chain will be considered along with the use of modelling to support such decisions. The module will demonstrate how data can be obtained, extracted and manipulated to enable decision support tools to be used to underpin the management of the supply chain.

Logistics Pathway
Supply Chain Management This module focuses on the study of business relationships between a company, its suppliers and its customers. Students develop in-depth knowledge of the entire flow of the end-to-end supply chain, from raw materials to finished products. A special emphasis is placed on information and supply flow through the value chain and the management of relationships. Operations Management This moduleÊis designed to explain and evaluate the current thinking in operations management and operations strategy. It is expected that students will gain an understanding of this field and be able to apply theories and concepts in a practical setting. This course will cover strategic management issues such as operations strategy, new product development, enterprise resource planning, relationship

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COURSE OUTLINES

Management Pathway
Operations and Technology Management This module is designed to provide students with an understanding of the business operations process converting the inputs of materials and resources to an organisation into added value outputs, and distributing these outputs to its customers. The topics include: Supply Chain Management (SCM), from the input sources (suppliers), through the conversion process and distribution/logistics to customers; the management of procurement, sourcing, selection and management of suppliers, inventory management, and associated quantitative techniques; facility location criteria, process systems and layout, capacity planning, demand management, and scheduling; the concepts of ÒleanÓ organisations, JIT and TQM; the strategic role of operations management in an organisationÕs corporate and marketing objectives, achievement of customer service goals, value chains and competitive advantage; the importance of product/ process innovation and technology within operations management. This module is designed to provide students with an understanding of the strategic role of technology and innovation within

an organisation in gaining profitable competitive advantage, and the management of that process. The topics include: The importance of technology and innovation in the modern organisation and the need for its focus and leadership as a management function; organising for technological innovation, the creation of an innovative environment within an organisation and techniques for creativity; patterns of technological development and innovation over time, the technology development process and its risk management; the role of networks, external linkages and collaboration; and the role of intellectual property and licensing as key elements in the technology management process. International Business This module examines the international business environment; the internationalisation process of the firm; economic and political systems; human and cultural environment; trade theory; management of international business; industrial environments and global strategies; global business alliances and information and control systems. It also considers global competition; strategic alliances; competitive advantage of nations; business with industrialised, developing and historically planned

economies; international finance; the role of information technology and structure in international organisations. Electronic Commerce and Applications This module introduces students to the concepts and specific skills related to electronic commerce, related concepts, technologies and applications. The course combines a technical foundation with a critical evaluation of e-commerce strategies and reviews the critical information technology trajectories that provide a basis for e-commerce. It also examines the application and consequences of these information technologies to different commercial processes and investigates the economics of e-commerce and the implications of e-commerce on different industry sectors. Entrepreneurship Strategic positioning of the new firm; preparing the plans for marketing, operations, people and finance; new venture launch, corporate renewal and corporate turnaround; models of new venture formation process; entrepreneurs; new business ideas; innovation; environmental analysis; supports and incentives for entrepreneurship.

Bachelor of Science (Honours)

COURSE OUTLINES
Marketing Pathway
Consumer and Buyer Behaviour In this module, concern rests with consumer buying behaviour: What consumers buy, why they buy, when, where and how they buy. The module examines consumers as individuals, in their social and cultural setting, and in their decisionmaking processes, buying behaviour of organisations, the network of relationships among buyers and sellers, partners and governments, how strategies are formed in industrial markets, and how the marketing mix for industrial products and services may be developed and implemented. International Marketing This module examines the international marketing environment, assesses the potential for products and services in the context of different cultures, risk and uncertainties and demonstrates how companies compete in international markets. Marketing Research The topics include role of research in marketing decision-making and develops skills in questionnaire design, observation techniques, the use of focus groups; acquisition and evaluation of secondary data; analysis and statistical techniques; report writing and presentation of results. Marketing Communications Modern companies must manage complex marketing communications systems with their consumers, middlemen and various publics. This module examines the behavioural foundations of marketing communications, media advertising, sales promotion, direct marketing, public relations, personal selling and sales management.

Invaluable discussions in classes with highly-experienced lecturers, as well as fellow course mates have tremendously enriched my perspective towards practical issues I faced in the business world. The extensive coverage of business topics and the lecturersÕ enthusiasm has certainly added much more value to the BSc (Hons) program.
Sundaram Narayana IT Manager, Angka Electronics Pte Ltd

Faculty Support
UCD School of Business at National University of Ireland, Dublin is one of the largest business schools in Europe. The staff of the school combine excellent academic credentials and consulting experience. The BSc degree programs will be supported by the following faculty members from the school, among others:
Professor Aidan Kelly Program Director Professor Philip Bourke Professor William K Roche Professor Andrew Deegan

Professor Philip Bourke BComm, MBS, MBA (Boston), PhD (NUI) Professor Aidan Kelly BComm, MEconSc, PhD (NUI)

Professor William K Roche BSocSc, MSocSc, DPhil (Oxford) Professor Andrew Deegan BSc (Comp), ACMA, MLit, PhD (NUI)

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FEE SCHEDULE

Fee Schedule
Please refer to the insert for information on: ¥ Tuition Fee ¥ Non-tuition Fee ¥ Refund Policy ¥ EduTrust Accreditation For more information, please contact our program consultant or email [email protected].

Graduation & Recognition
Students who successfully complete the program will be awarded the prestigious Bachelor of Science (Hons) degree of the National University of Ireland. The degree will be the same as that awarded to students participating in the program in Dublin. Graduates will be allowed to use the title BSc (Hons) (NUI) after their names. Graduation ceremonies are held yearly in Dublin and/or Singapore. Graduates are encouraged to attend the degree convocation in Dublin with their families whenever possible.

The course covered a wide spectrum of subjects that encompassed both general management and specialist skills.We also benefited from having lecturers who not only had academic but industry experience as well. I would say the experience gave me a jumpstart in my career as it provided me a new perspective of the business and financial world. It is definitely a journey worth embarking on.
Geraldine Ruth Weller BSc Graduate (1st Class Honours)

Bachelor of Science (Honours)

APPLICATIONS
Admission to the Program
Potential candidates for the BSc (Hons) program must demonstrate a high motivation to undertake an intensive program. They should also be able to show success in their careers to-date and be able to envisage how the BSc (Hons) fits into their career plans for the future. A blending of diverse business backgrounds creates special challenges and opportunities for participants to benefit from the experience and perspective of others.

Closing Dates
Deadlines for applications for the intakes each term are contained in the application forms. Usually, the university takes about 3 weeks to process each application. Therefore, it is advisable for potential students to apply for admission at least 8 weeks before the start of each intake. Finalised start dates and timetables are dependent on approval by the School of Business. This approval is based upon a minimum class size.

Entry Criteria Who to Contact
This BSc (Hons) program accepts a wide range of advanced standing qualifications. These include: Students may enter directly into stage 2 on the basis of approved Advanced Standing Qualifications (ASQ). These are post-secondary diplomas in business and management or equivalent to the first year of a relevant university degree program. Applications are assessed on a case-by-case basis. If English is not your native language or where you have not completed your diploma through the medium of English, you will be required to undertake an English language test and satisfy the following: A minimum score of 600 TOEFL (250 computer based, with test of written English at 475+) or 6.5 IELTS (minimum of 6.0 in each band) is required for ALL undergraduate and postgraduate programs. Further information on the university's English language requirements can be found on: http://www.ucd.ie/international/english.htm. Proof of the applicantÕs qualifications (a certified copy of the official transcript is acceptable) and the first instalment must also be included. As the program involves regular use of Internet, email, etc., students must possess or have convenient access to a personal computer with at least Windows 95 and an Internet connection to enable them to access materials electronically from the university and to participate in appropriate pedagogic interaction. For enquiries on this course, send ÒKAP-HQ4GÓ via sms +65 9677 7598 or enter it at http://ask.kaplan.com.sg. You can also enter it through your GPRS-enabled phone at www.kaplansg.mobi. For other information or enquiries on other NUID programs, please contact: Telephone : (65) 6733 1877 Facsimile : (65) 6225 3605 Email : [email protected] Kaplan Website : www.kaplan.com.sg UCD Website : www.ucd.ie NUI Website : www.nui.ie

Checklist
Have you: Attached a photocopy of your tertiary qualification (ie. diploma certificate & transcripts or letter of completion from the awarding institution)? Signed, checked & dated the pre-course counselling checklist? Attached a photocopy of NRIC or passport? Signed & dated the course application form? Included your application fee ($160.50 inclusive 7% GST)?

Study Loans
Study loans are available with most banks and financial institutions. Interested candidates may contact: POSB Maybank NTUC Thrift TCC Ltd RHB Bank : : : : : 6333 0033 1800 629 2265 6534 7360 6319 3700 1800 323 0100 www.posb.com.sg www.maybank.com.sg www.ntucthrift.com.sg www.tcc.org.sg www.rhbbank.com.sg

The full application package should be sent to: Director, BSc (Hons) Program (Part-time) Kaplan Higher Education Institute Kaplan City Campus @ Wilkie Edge 8 Wilkie Road #02-01 Singapore 228095

The National University of Ireland, Dublin and Kaplan Higher Education Institute reserve the right to alter, amend or delete any program, fee, course, admission requirement, mode of delivery or other arrangements without prior notice. The information contained in this brochure is correct at time of printing (May 2011). BRN: 198600044N Registered with the Council for Private Education, Ministry of Education, Singapore (No. 4072).

14

The undergraduate and postgraduate programs hosted and managed by Kaplan Higher Education Institute have attracted ambitious managers and executives from many corporations in commerce, industry, statutory boards, government departments and professional practices. Listed below are some of these organisations.
Advanced Micro Devices American Express International, Inc. AT & T Microelectronic American President Lines Ltd Associated Merchant Bank Pte Ltd AXA Reinsurance Asia Pte Ltd Automobile Association of Singapore Allen-Bradley Electronics Pte Ltd Alliance Securities Pte Ltd AIU (S) Pte Ltd Ares Serono (SVC) Pte Ltd Allergan Singapore Pte Ltd Astra Pharmaceuticals Singapore Asia Pacific Research Centre Applied Magnetics (S) Pte Ltd ATC School of Business and Law Bank of Tokyo Bank Utama (M) Berhad Batey Ads (Pte) Ltd Bank of East Asia Singapore Beecham Pharmaceuticals Pte Ltd Baker & Mckenzie Bot Lease (HK) Co Ltd Buildcon Sdn Bhd Cathay Pacific Airways Ltd Chartered Semiconductor Construction Industry Development Board Chiyoda Corporation Pte Ltd City Developments Limited Chemitreat Pte Ltd Cosmic Insurance Corporation Ltd Construction Technology (S) Pte Ltd Credit POSB Pte Ltd Central Narcotics Bureau College of Physical Education Chase Manhattan Bank, N.A. Cape East Pte Ltd Coopers & Lybrand Canon Singapore Pte Ltd Chartered Industries of Singapore C S First Boston (S) Ltd College Damansara Utama Crosfield (M) Sdn Bhd Cycle & Carriage DBS Bank Defence Science & Technology Agency Digital Equipment International Ltd Dynamar Computer Products Ltd DHL International (S) Pte Ltd Deloitte Touche Tohmatsu Durco Valtek (Asia Pacific) Pte Ltd Diagnostics Biotechnology Pte Ltd D & C Finance Berhad Drew Ameroid (M) Sdn Bhd Diners Club (M) Sdn Bhd Ernst & Young Economic Planning Unit, Brunei Ethylene Glycols (S) Pte Ltd Eastgate Insurance Brokers Sdn Bhd ExxonMobil Festo Pte Ltd Foseco (S) Pte Ltd Far East Organisation First Commercial Bank Folec Communications Pte Ltd Glaxo Smith Kline Globe Silk Store Pte Ltd GM Singapore Pte Ltd Gristle GTS Ltd Getz Bros & Co (S) Pte Ltd Golden Hope Plantations Berhad HSBC Housing & Development Board Hart Engineering Pte Ltd Hewlett Packard Singapore Hitachi Data Systems ICL Singapore Pte Ltd International Associated Co Pte Ltd Ishikawajima-Harima Heavy Industries Co. Ltd Inno-Pacific Holdings Ltd IBM Singapore IBM Malaysia Informatics Computer School Inco-Alloys Pte Ltd Industrial & Vocational Training Board Intra-Pac Trading (S) Pte Ltd IJM Corporation Berhad JBA Singapore Jast Techniques Pte Ltd Jesselton Shipping Pte Ltd Jack Chia MPH Ltd Johnson & Johnson Sdn Bhd Kansai Felt (S) Pte Ltd Kemayan Oil Palm Bhd KPMG Peat Marwick Kansallis International Bank (Asia-Pacific) Land Transport Authority Singapore Lee Kim Tah Holdings Limited Lindeteves-Jacoberg (Far East) Pte Ltd L & M Group Investments Ltd Motorola Inc. Motion Smith Mentor Graphics Ministry of Defence Ministry of Home Affairs Ministry of Community Development & Sports Ministry of Education Singapore Ministry of Foreign Affairs Singapore Ministry of Information, Communication & the Arts Ministry of Education Brunei Ministry of Works, Malaysia MPSI Systems Pte Ltd Matsushita Refrigeration Ind (S) Pte Ltd Matsushita Technical Centre Pte Ltd Matsushita Electronic Co (M) Bhd Marquip Asia Pte Ltd Merrill Lynch Mekaprise Sdn Bhd Metal Containers Limited Micropolis Ltd MC Packaging Pte Ltd Maxwell Macmillan Publishers Malayan Banking Berhad Marketing Institute of Singapore Mega Computing (S) Pte Ltd Merck (Malaysia) Sdn Bhd Monier (M) Sdn Bhd Mount Elizabeth Hospital Marine Depot of Peninsula Malaysia Ngee Ann Polytechnic Nestle Singapore Pte Ltd Nestle Malaysia Berhad NEC Singapore Pte Ltd NEC Semi-Conductors (M) Sdn Bhd NCR (M) Sdn Bhd Novo Nordisk A/S Nanyang Technological University Nixdorf Computer International NTUC Income Insurance Cooperative National Computer Board National Community Leadership Training Institute NPB-Institute For Productivity & Training Olivetti (S) Pte Ltd Olivetti (M) Sdn Bhd OCBC Finance Singapore Ltd OCBC Bank Oce-Hagemeyer Okuma Machinery Works Ltd Philips Singapore Pte Ltd Philips Petroleum Singapore Power Supply Ltd Public Works Department Public Bank Berhad Poly Resources Ltd P.T. Spandeck Indonesia P.T. Victor Indo Raya P.T. Truba Jurong Engineering Port of Singapore Authority Price Waterhouse Coopers Perbadanan Kilang Felda Perwira Habib Bank Berhad QBE Insurance (International) Ltd Raffles Holdings (1995) Pte Ltd Rake Oy Singapore Pte Ltd Resources Development Corporation Ltd Republic of Singapore Air Force Ran Hill Bersekutu Sdn Bhd Ritz Agencies Corporation Showa Denko Pte Lte Singapore Airlines Ltd Singapore Telecom Singapore Finance Ltd Singapore Refining Co. Pte Ltd Singapore National Employers Federation Singapore Tourism Board Singapore Polytechnic Singapore Technologies Silicon Systems Inc Sicpa Ink Pacific Pte Ltd Sembawang Maritime Ltd SGS Thomson Microelectronic Pte Ltd Sime Hogg Robinson (S) Pte Ltd Simon & Schuster Asia Stamping Technology Pte Ltd Statschippac Singapore Swiss Bank Corporation Stone Forest Management Consultants Pte Ltd Sumitomo Corporation Straits Steamship Ltd Svenska Handelsbanken Sumitomo Trust & Banking Co Ltd Sear Buying Services Inc. Siemens Components Pte Ltd Seagate Technology International Sumitomo Heavy Industries (S) Pte Ltd Shell Eastern Petroleum Pte Ltd SAL Industrial Leasing Pte Ltd Syarikat Pembenaan Yeoh Tiong Lay Software Alliance (M) Sdn Bhd Standard Chartered Bank Malaysia State Forestry Dept., Pahang Syarikat Telecom Malaysia Berhad Shell Malaysia Ltd ST-Zerust (SEA) Pte Ltd Shell Brunei Sing Re Information Technology Sarawak Shell Berhad Sanofi (M) Sdn Bhd Sumitomo Bakelite Singapore Pte Ltd Tetra Pak Pacific Pte Ltd Tien Wah Press Pte Ltd Temasek Management Services Pte Ltd Trans-Island Bus Services Trade Development Board Times Publishing Group Teow Hong Trading Co. Pte Ltd Texas Instruments Singapore Pte Ltd Tat Lee Bank Tan Tock Seng Hospital The Great Eastern Life Assurance Co Ltd The Great Asiatic Company Berhad The Mitsubishi Bank Ltd, Kuala Lumpur United Overseas Banking Group US Ring Binder (S) Pte Ltd Unisys International (S) Pte Ltd United Engineers Ltd United Sembawang Enterprises Pte Ltd Uniphone Sdn Bhd Urban Redevelopment Authority Varta Batteries Pte Ltd Waco International Access & Scaffolding Systems Wilson Parking (S) Pte Ltd Westpac Banking Corporation Wah-Chang Offshore Company Pte Ltd Western Digital (S) Pte Ltd Watt & Akkermans Sdn Bhd Wah-Chang Electro-Plating Ltd Wellcome Singapore Pte Ltd Wearne Brothers (1983) Sdn Bhd

Kaplan City Campus @ Orchard 51 Cuppage Road Levels 2-4 Singapore 229469 Kaplan City Campus @ Wilkie Edge 8 Wilkie Road Level 2 Singapore 228095 (65) 6733 1877 [email protected]

www.kaplan.com.sg

NOTE: Revised tuition and non-tuition fees for National University of Ireland, Dublin 2012 intakes.
TUITION FEES (all exclusive of GST) The total fee covers university registration, study guides, textbooks, intensive seminars and workshops, assignments, examinations (if applicable), projects, degree (if earned) and transcript. Program fees are exclusive of GST and are due and payable as follow:

PROGRAMS BY UNIVERSITY OF IRELAND, DUBLIN

Amount payable for:
1 Installment
st

2 Installment

nd

3 Installment

rd

4 Installment

th

5 Installment

th

6 Installment

th

TOTAL

Bachelor of Science (Honours) - Marketing - Management - Human Resource Management S$3,150 S$3,150 S$3,150 S$3,150 S$3,150 S$3,150 S$18,900 - Finance - Logistics - Information Management - Banking and Wealth Management Note: Course fee is subjected to revision at the discretion of the University or Kaplan Higher Education Institute without notice. The fees herewith will supersede all existing course fees. All fees are payable to Kaplan Higher Education Institute Pte Ltd in accordance with the schedule above. Candidates who do not comply with the fee schedule will not be permitted to proceed with the program. NON REFUNDABLE NON-TUITION FEES (prices subject to prevailing GST) Degree Program Application fee S$160.00 EduTrust EduTrust is a voluntary certification scheme that helps to distinguish higher quality players in Singapore's private education industry. As part of the EduTrust requirements, the Council for Private Education (CPE) has put in place mandatory requirements which include Fee Protection Scheme and the use of a standard PEI-Student Contract. Fee Protection Scheme Under the Fee Protection Scheme, Kaplan Higher Education Institution has put in place an insurance arrangement that ensures fees paid by students to the school are insured by Lonpac Insurance Bhd, a Council for Private Education (CPE) appointed service provider. The insurance protection serves to protect the students' fees in the event a private education

NOTE: Information herewith has been updated and is accurate as of 31 October 2011
Kaplan Higher Education Institute Pte Ltd
Kaplan City Campus @ Wilkie Edge, 8 Wilkie Road, #02-01, Wilkie Edge, Singapore 228095 Tel: 6733 1877 Fax: 6733 2977 www.kaplan.com.sg
Registered under

Enhanced Registration Framework Council for Private Education
UEN: 198600044N Validity: 17/08/2010 – 16/08/2011

institution (PEI) is unable to continue operations due to insolvency, and/or regulatory closure. Furthermore, the FPS protects the student if the PEI fails to pay penalties or return fees to the student arising from judgments made against it by the Singapore courts. The FPS is compulsory for all local and international students taking courses at PEIs seeking EduTrust certification. FPS applies to all courses with duration of more than 1 month or 50 hours. Students enrolled in these courses will be required to pay a fee for FPS which varies depending on the fees of the courses insured. Standard Student Contract It is a mandatory requirement by the CPE that all students, both local and international, sign the student contract with Kaplan Higher Education Institute upon acceptance of the offer made by Kaplan Higher Education Institute during the admission process (Note: student contract will not be required for non-award programs with a duration of less than 50 hours or 1 month).The student contract serves to minimize future disputes and hence has to be completely understood by students prior to making course fee payments. Please refer to CPE website (www.cpe.gov.sg) for details on EduTrust, Fee Protection Scheme and Standard PEI-student Contract. Refund Policy Kaplan Higher Education Institute shall inform the student within 3 working days if: i. it fails, for any reason, to commence the course on the course commencement date. ii. it terminates the course, for any reason, prior to the course commencement date. iii. it fails, for any reason, to complete the course by the course completion date. iv. it terminates the course, for any reason, prior to course completion date. Kaplan Higher Education Institute shall, within 7 working days of notifying the student in writing of above circumstances (i) to (iv), provide the student with information and details of the alternative confirmed course arrangement to allow the student to make timely and appropriate decision on the alternative arrangement. Kaplan Higher Education Institute offers a 7-day cooling off period to students who wish to withdraw after signing their student contract. Students will receive the maximum refund of the course fees if they withdraw within 7 days of signing the student contract. All withdrawal requests must be presented to Kaplan Higher Education Institute officially in writing. Percentage of aggregate amount of fees 100% If a student’s written notice of withdrawal is received

(“Maximum Refund”) More than [60] days before the course commencement date 70% Before, but not less than 60 days before the course commencement date 30% Before, but not less than 30 days before the course commencement date 0% On or after the course commencement date In the event that a student wishes to withdraw from the program, the application fee and Kaplan Access Card fee are not refundable. Students are liable to pay (where applicable) fees that are imposed by the government authorities or other external partners. Please refer to CPE website (www.cpe.gov.sg) for details on EduTrust, Fee Protection Scheme and Standard PEI-student Contract.

NOTE: Information herewith has been updated and is accurate as of 31 October 2011
Kaplan Higher Education Institute Pte Ltd
Kaplan City Campus @ Wilkie Edge, 8 Wilkie Road, #02-01, Wilkie Edge, Singapore 228095 Tel: 6733 1877 Fax: 6733 2977 www.kaplan.com.sg
Registered under

Enhanced Registration Framework Council for Private Education
UEN: 198600044N Validity: 17/08/2010 – 16/08/2011

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