e Commerce (1)

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E COMMERCE
ASSIGNMENT-1
DOCUMENT SUBMISSION ON: COMPARISON SHOPPING

SUBMITTED TO: Mr T.V.S.N MURTHY

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

SUBMITTED BY:
ASINE AMON SOY
SUCHISMITA SHAURYA
RISHAV
RAHUL KUMAR

FIRST SECTION
INTRODUCTION
JABONG.COM is a young and vibrant company that aims to provide
good quality branded products.
It caters to the fashion needs of men, women and kids across
footwear, apparel, jewellery and accessories.
It strives to achieve the highest level of “Customer Satisfaction”
possible. Our cutting edge E-commerce platform, highly experienced
buying team, agile warehouse systems and state of the art customer
care centre provides customer with:
Broader selection of products
Superior buying experience
On-time delivery of products
Quick resolution of any concerns.
The site started operations in January 2012. It is co-founded by Arun
Chandra Mohan and Praveen Sinha.
Jabong.com won the “Online Retailer of the Year” award in the first eTailing India e-commerce industry awards.
More than 100 brands are available.
Facilities are as follows:- Order Tracking, Return ,Cancellation,
Exchange, Discount Voucher/Jabong Credits.
Description of the range of product related to clothing available are as
follows:-

PRODUCTS AVAILABLE RELATED TO CLOTHING FOR
WOMEN ARE :
Dresses , Tops , Tees , shirts , Tunics , Beachwear , Trousers and
jeans , Shorts and skirts ,Leggings and jeggings , Plus size

fashion , Shrugs and summer jackets , Clothing accessories ,
Ethnic wear ( includes Kurtas and kurtis , Suits sets, Sarees and
dress material , Salwars and churidars ) , Republic of denim
( includes slim , skinny,Super skinny , straight) , Summer shops ,
Winter wear (includes Women sweaters such as pullovers , vneck , round neck , cardigans. Winter accessories such as
mufflers and scarves , socks and stockings. Winter jackets such
as coats and blazers , quilted , waistcoat and shrugs , casual
jackets and Sweatshirts) , Lingerie and night wear.
PRODUCTS AVAILABLE RELATED TO CLOTHING FOR MEN
ARE :
Polo and tees , Casual shirts , Casual trousers , Jeans , Shorts
and 3/4th ,Formal shirts , Formal trousers , Suits and blazers ,
Sweatshirts , Track wear , Inner wear , Republic of denim
(includes slim , skinny , straight) , Summer shop , Winter wear
(includes Men sweaters such as round neck , high neck , v- neck ,
cardigans. Sweatshirts and hoodies. Jackets such as quilted ,
blazers, casual and leather. Men accessories such as gloves ,
mufflers , thermal , scarves) , Ethnic wear (includes kurtas, ethnic
jackets , kurta pyjamas , pyjamas , dhotis , sherwanis)
PRODUCTS AVAILABLE RELATED TO CLOTHING FOR
KIDS ARE :
BOYS CLOTHING – Polo and tees, Shirts , Shorts and
3/4th, Jeans and trousers , Twin sets, Jumps suits and
rompers, Kurtas , Jackets , Winter wear (includes Winter
sweaters such as round neck, cardigans. Sweatshirts and
hoodies. Winters jackets such as casual, coats and
blazers, quilted), Track wear, Inner wear.

GIRLS CLOTHING- Tops and tunics , Dresses and frocks ,
shorts and capris, Twin sets , Jeans and trousers, Leggings
and jeggings , Skirts , Suit sets, Jumpsuits , Winter wear
(same as boys) , Track wear , Lehenga cholis, Party frocks and

dresses.
PRODUCTS AVAILABLE RELATED TO CLOTHING FOR SPORTS
ARE :
MEN CLOTHING – Polo’s and tees , Jerseys, Shorts and 3/4th ,
Track pants and track wear, Winter wear , socks
WOMEN CLOTHING - Tees and tans , capris, shorts, skirts, Tights
and track pants , Jackets and hoodies , sports bra.
KIDS CLOTHING - Boys t-shirts, Boys shorts and tracks, Girls
sportswear.
Potential buyers of these products are:
Relative to the general internet
population,
18-24 year olds are over represented
25-34 year olds are over-represented
35-44 year olds are under represented
45-54 year olds are greatly under-represented
55-64 year olds are under represented

Available facility and features of Jabong.com
Jabong.com is another leading portal for online fashion
shopping and offers great fashion products form categories like Clothing,
Footwear, Accessories, Jewelleries, etc.

FEATURES ARE AS FOLLOWS
 30 day return policy
 Free shipping on most of the products. Few products may attract
shipping charges.
 Cash on delivery facility at an extra cost of Rs. 39 per order.
Maximum limit for cash on delivery orders is Rs. 20000
 24*7 service
 Coupon benefits
 Tracking of the products ordered feature is also available.
FACILITIES ARE AS FOLLOWS
 It provides multiple method for payment including credit- debit card,
Net banking, Cash on delivery payment helps buyer to verify the
product before making a purchase.
BUSINESS MODELS
 Jabong.com follows both an inventory model and a managed
marketplace model.
 In the inventory model, products are sourced from brands and stored
in the Jabong warehouse.
 In the managed marketplace model, Jabong provides marketing,
logistics and delivery.
 It is targeting the womenfolk more than men even though they have
an equally good inventory for men.
 It has a phenomenal presence on facebook and a good strategy for
twitter as well. Apart from that it is also present on google plus and
youtube.
Key purchase considerations are:

The success of the business online burden on their ability to
attract and retain for customers, they are able to better use of
their time than the prices and to get any type of product
information through internet.









The image of the product has the highest mark for this which is to
attract the customer to visit the web site.
In fact, the need to see the photo of the product is not important
that to save money. The consumer of response more is too free
delivery, tax saving.
The consumer can use price as a means to compare products,
judge relative value for the money, and the judge quality of
products. It is estimated that this factor has a considerable
influence on the consumers during their online shopping.
The internet allows for more information must be collected in
minimum quantity of the effort.
New products are easily available; multiple options are available
for same product with special size.
 Free shipping of products saves money and time.
 Easy payment process and faster checkout process. There are
no hidden cost
 Easy navigation on the website.

SECOND SECTION
Products for comparison are Capri pant and a ladies top.

BRICK AND MORTAR

BRICK AND MORTAR STORE

SHOPPING FACTORS JABONG(ONLINE
SHOPPING)

BRICK AND MORTAR

PRICE

HIGH PRICE

LOW PRICE

 Jabong credits
 Discount
vouchers
CONVENIENCE

Discount available only
for certain time period.

MORE CONVENIENT INCONVENIENT
 Faster purchasing.
 Slow Process
 Easy to find
 Difficult to find
products.
products
 24*7 available.
 Time consuming
 More than 10000
 Limited brands
brands+ 10000
 Payment option
styles.
limited
 Payment options:
 Visa, MasterCard,
COD

PRICE COMPARISION EASY TO COMPARE
Jabong has an option
for the best price

DIFFICULT TO
COMPARE
No option for best price

SUMMARY TABLE:After the study of the above products of brick and mortar store and jabong
(online shopping) , here is the conclusion table.
JABONG (ONLINE SHOPPING)

BRICK AND MORTAR STORE

It extend your choices such as size
selection, colour choices

Choices are limited

You can make a purchase at any
time

Time is limited

The ability to compare prices
instantly.

We cannot compare prices

Most of the times items are
cheaper

Costlier

No sales staff

We cannot buy anything without the
help of sales staff

Space is not limited

Space is limited

More than 10000 brands+ 100000
style

Limited brands and styles

Various payment options - visa ,
mastercard, cod, net banking

Payment options limited- cash, card

15 days free return/ exchange

Most of the time no exchange/
return

FINAL SECTION
Recommendation:According to the product we have chosen we recommend Jabong
(online shopping)
Payment policy of Jabong: The website provides multiple
payment methods like net banking, credit/debit card & cash on
delivery. In the case of Jabong, all payment methods are
trustworthy. Cash on delivery is also a good option.
Coupons and vouchers offered by Jabong : On registration, 2
coupon codes are given by the Jabong team. One is of INR 500
and the other of INR 1000. The INR 500 coupon can be used up to
2 times on purchase of items worth Rs.2500 and above. The INR
1000 coupon can be used only once on purchase of items worth
Rs. 4000 and above. These coupons are valid only till 30 days
from registration.
Shipping and Delivery of purchased items: Users need not panic
about shipping and delivery because Jabong is very sincere in its
practices. The product will be delivered on time without any lags. On
the product order page, the delivery period of the product will be
displayed and if there is late delivery due to reasons like bad
weather conditions or flight delay, they will inform via SMS and
email.
Return and refund policy of Jabong: Many people are afraid of
online shopping as they suspect the product quality on delivery may
not be as per standard or as visible on website. Jabong offers a 15
days return policy on customer dissatisfaction.
Variety: Space is limited in brick-and-mortar stores, but it isn’t
limited online. Extended size curves, different length specifications
and a larger variety of styles and colours are easily accommodated
on a website.

Convenience: You can fill up your online shopping cart at any time.

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