E-commerce Market

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E-Commerce Market in India
Abstract“E-commerce is a type of business strategy which enables us to conduct a
business over an electronic network, typically the internet. It governs in four
major segments of market: business to business, business to consumer,
consumer to consumer and consumer to business. It can be thought of as a
more advanced form of mail-order purchasing through a catalog. Almost any
product or service can be offered via ecommerce, from books and music to
financial services and plane tickets.”
E-commerce is conducted using a variety of applications. For instance, email, fax, online
catalogs and shopping carts, Electronic Data Interchange (EDI), File Transfer Protocol,
and Web services. Most of this is business-to-business, with some companies attempting
to use email and fax for unsolicited ads (usually viewed as spam) to consumers and
other business prospects, as well as to send out e-newsletters to subscribers.

Global ScenarioThe recent IAMAI data states India has Internet User population of 190 million as of June
2013 with a yearly growth of 28%.India now has the 3rd largest Internet population with
190 million in the world after China at 568 million and USA at 254 million (in 2013).The
number of internet users in India is expected to rise 18.53% in the coming months to 243
million by June 2014. Considering the annual rate of growth 41-43% India is expected to
cross 375 million unique internet users.

Current Indian Market Scenario E-commerce in India is growing at a fast pace with an estimated size of Rs.43,930
crore in FY13 and a CAGR of 43.8% (FY08-13).
 The top 20 countries in the internet by number of users as on June 30, 2012, India
ranks 3rd after China and US.
 The ecommerce industry is mainly dominated by the travel segment which
accounts for more than 70% of the transactions of industry and e-retail’s share in
e-commerce.
 In India e-commerce is one of the fast growing sectors of India’s Digital Economy.
The leader in retail e-commerce Flipkart recently announcing that it crossed $ 1
Billion in sales early this year, this development has sent many small e-commerce
companies scrambling to gather a piece of the online e-tailing action.

TrendsRise of EMIs and wallets-

Growth of India, Online Shopping-

Women Shoppers-

E-commerce Friendly States-

Top 3 StatesDelhi-NCR, Maharashtra, Karnataka

Top CitiesDelhi, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Ahmedabad.

Most Popular Payment Modes-

Key Players in IndiaFlipkart,Amazon Inc.,Cleartrip Pvt. Ltd., eBay India Pvt. Ltd., Info Edge India Ltd., Jasper Infotech Pvt.
Ltd.,Monster Worldwide Inc. etc.

Competitive analysis-

Investment Opportunities in India Online shopping is still in its infancy in India at $2.3 billion of an overall $421 billion retail market in
2013, according to research firm Crisil. But it is growing fast and the potential of reaching a mostly
untapped market of 1.2 billion people has sparked a funding-and-expansion arms race.
 Flipkart, founded in 2007 by two former Amazon employees, last month announced it had raised $1
billion in mostly foreign capital after building its registered users to 22 million.
 A day later, Amazon raised the stakes with founder Jeff Bezos saying the company would pour $2 billion
into developing its India business.
 Snapdeal.com, whose investors include eBay, has raised at least $234 million in the past year, and
recently local media have reported that Rajan Tata of India’s Tata Group conglomerate is considering a
personal investment in the company.

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