Email.marketing.manuscript, Matt.gill

Warning: Reading This Manuscript Will Impact Your Email Marketing Profits More Than Anything You’ve Ever Seen or Heard Before. STOP Following Old Washed-Up Email Marketing Advice That Doesn’t Work, and START Following This…

“The 6 Core Fundamental Components of Email Marketing & The 3 Keys to Success in the New Email Marketing 3.0 Era”
PLUS: How to build a real relationship with your list that lasts and lasts and lasts... PLUS: Deliverability Secrets: Are your emails going into a black hole? PLUS: The 1 thing you can do to deliver the most value to your list. BONUS: Optin Secrets Revealed: It’s all about maximizing the # of _____

Your 3 Email Marketing 3.0 Action Links: 1) Watch the LIVE Demo Video: http://cheddr.com/emailmarketing3/ 2) Questions?  [email protected] 3) Secure Beta Spot here --- http://EraseMyPayments.com

“Email marketing has evolved. You must adapt or die!” ~ Matt Gill, Email Marketing Pioneer
Hello and welcome! This Matt Gill and I want to welcome you to the Email Marketing 3.0 Era. If you’ve ever thought to yourself, “You should be making much more money online emailing in your business,” then you’re in the right place. You’re about to get the goods from me and my special guest - two guys who have been doing email marketing for a combined 25 plus years, and we’ve done well into the EIGHT figures just from email. (That’s in the tens of millions) Email marketing has been my bread and butter for the last fifteen years. I’ve done this fifteen years full-time and email marketing is my bread and butter. I’ve generated well into the ten million dollar range just from email alone - just from email. I know I would have made double that – DOUBLE THAT AMOUNT – if I had what you’re going to be discovering today in this presentation. So, seriously, you’re going to want to be taking some notes here because we’re going to tell you what it really takes to make money with email in today’s new Internet economy. Things have changed. What used to cut it, no longer does. You’re going to have to adapt or else you’re going to be losing money hand over fist, leaving money on the table and we’re going to show you exactly what you need to be doing. We’re going to give you the 3 simple keys to email success, and yeah, we’re also going to be showing something pretty freaking awesome, a tool that’s been in development for quite some time that’s going to give you a big edge. It’s been in the works for quite some time, and you’re going to find out about it today. First, before we get into it, let me ask you a quick question: Who here is doing email marketing right now? Who is doing any kind of email marketing? Let’s hear from you. Cool. Cool. Everyone knows they should be. Everyone knows the money is in the list. Everyone knows that email marketing is a very wellfounded way to be incorporating your business to make money. So, yes, I see a bunch of yeses. I see some nos. So, let me ask you this: Do you have a subscription to an email service provider? Obviously, you do. Yes, yes, of course, yes – if you entered yes, tell us who you’re with.

You’re with aWeber, iContact, Get Response, Mail Chimp, some other provider, tons of AWebers, I knew that. Mail Chimp, they’re gaining more market share. Just as I expected, tons of AWebers, and some of the brand new….Some of you guys are too smart for your own good! Awesome, so now let me ask you this: Those of you that are paying monthly subscriptions to these providers, if I could show you a way to erase that monthly subscription for life, never pay again, would you do it? If I showed you provider that you can move your existing list to, hassle free, and have everything that your current provider has plus many, many more new huge marketing advantages, would you do it? Oh my gosh, I’ve never seen so many exclamation points! Ok, to do that, here’s what you need to do ASAP (Since there are limited spots left): Step #1: Watch the LIVE Demo Video: http://cheddr.com/emailmarketing3/ Step 2#: Secure Beta Spot here --- http://EraseMyPayments.com So, what is email marketing 3.0? Let me tell you. Like I’ve said, I’ve been around for quite some time online, fifteen plus years, so I’ve seen it evolved. Email marketing 1.0, this is the Wild West days. Back in the mid-1990s when the internet first became commercialized officially and people started flooding online. Well, not flooding at first, but coming online, but there were no rules. There was no technology. It was just the wild west and all kind of stuff happened, just like you’d picture the wild west back in history. So, that lasted for a few years, really. As with most commercial environments, solutions and rules and things started coming on the scene. So, about 1998 is when I say Email Marketing 2.0 began. That’s about the time the autoresponder was invented, the commercial autoresponder, the ability to capture a list and follow up with it in a rudimentary but pretty much automated at the time way. So, people started using email to market and to reach other people sometimes in a cool way, sometimes in a not so cool way. Since then, people have been building email lists and sending emails to that list, the basics, but here’s the thing. Since that time, not much has really changed technology wise for the last twelve, fifteen years or so. Service providers have gotten lazy, and they have not innovated. However, things have changed quite significantly online from a user standpoint, a customer standpoint, the way people connect, the way marketing is done. A lot has changed with technology as it evolved. Everywhere , every place else in internet marketing except for here…. but we already entered what I see and define as Email Marketing 3.0 era. It’s right now. It’s going on. Much has changed. We’ve already entered this new era. Unless you’re equipped for battle in this new era, then you’re going to lose. You’re going to lose out big time. Again, I’m talking about losing a lot of money here that’s laying on the table. You can’t win in today’s internet economy using antiquated tools when your competitors are using next generation tools to execute on the three critical pieces of Email Marketing 3.0.

So, just remember this, next generation tools plus a focus on relationship building equals money in your pocket, and we’re going to show you how today. Before we get started, let’s just define the very basics that we’re talking about. Let’s define email marketing. Email marketing is leveraging your list for repeat profits. Most people, most businesses, they are not maximizing this asset, and when you’re not, you’re leaving money on the table. Look, let’s just break it down in its fundamental core components. Email marketing - do not overcomplicate this. Email marketing can be broken down into these fundamental components. 1) 2) 3) 4) 5) 6) 7) You must have a list. You must send a message. It must be recognized, opened, read. You must get the click-thru, and they must take your desired action. The desired action could be to buy something, obviously and market it. It could be to like a page, post a comment, to take a survey, do any number of desired actions you may want your subscriber, you customer to do. I’m going to repeat that now. This is your first “writer downer.” I told you guys. We’re going to be laying it down for you, so write this down. You don’t need to overcomplicate email marketing. Have a list, send a message. That message must be recognized, opened, read. You must get the click-thru, and must take the desired action. Do you guys have that? Do you want me to repeat it once more? Good, you guys got it. That’s all it comes down to. It’s simple really, but simple is not always easy. So, here’s what you expect today. Let’s get right to it. You’re about to discover the three critical things you must have to succeed in the world of email marketing 3.0. You’re going to find out the tool I mentioned to you. It’s the result of over two years in the making, tons of money invested, and the result of over 2,000 beta testers. This is where it gets really exciting to really get this thing kicking. It’s a breakthrough. Rarely does a huge breakthrough in innovation occur in marketing, but this is it. This is one of the few times. It’s a next generation email system, and it just kills. This thing was developed in an environment where all the current rules and constraints were thrown out the window. We said, “What can it do for you?” The beta testers responded, and this is what you’re about to see, and it’s awesome. You are also going to have a once in a lifetime opportunity. I mean that. This will never come again. If you miss out, you’re going to kick yourself for the rest of your life.

THREE KEYS TO SUCCCESS! Now, what are the three keys to success? Here they are. In the new era of email marketing 3.0, key number one, 1) You must get delivered. Deliverability is king. It’s paramount. You have to get delivered and there’s a big issue going on right now, which I’ll talk to you about it, and I’ll solve it. Key number two, 2) You have to develop a strong relationship with your list. Develop that relationship and focus on that constantly. My guest is one of the best experts in the world of this. He’s going to talk to you about it and how to do it, what you need to be doing. Key number three, I mentioned this already. 3) You must use these new next generation tools, so you can build your list faster, connect with them faster, connect with them better, so you can actually reach them. You can get in front of them. You send a message, and if it’s not seen, did you ever really send that message in the first place is my question to you. You want to be able to communicate with them more often and more frequently. Marketing is like, think of like checkers. They can’t checkmate until you first make a move to them. They can’t respond to something they didn’t get. Does that make sense? If you’re using 1999 tools, you’re going to make 1999 money. No one here wants that. So, without any further ado, I’m going to introduce my guest. My guest is no other than my good friend, Chuck Mullaney. He has been around for a long time as well, and like me, he’s made most of him money on line from email marketing. It’s from doing it, and he’s also in high demand as a mentor, a coach and a consultant on this very topic, and on building solid relationships by email. This guy is highly qualified to talk to you about everything email marketing. I have got the highest respect for Chuck and his inside knowledge on this, and I’m very pleased to introduce you to Chuck and the ultimate solution that he’s been developing. He’s going to give you tons of content and show you something real exciting, and like I said a true once in a lifetime deal that you’re not going to want to miss. One more thing about Chuck, he’s currently rated the ninth worst dirt bike rider in all of Maryland, and this man loves pineapple more than any other fruit in the world. Chuck: Wow, thanks a lot. So, I get to walk into this with a red face. Thanks, Mr. Gill. He’s saying this because I took a nasty spill about a week ago with my mid-life crisis on my dirt bike and my muscles are still in a lot of pain. Pineapple, let me bring this around for

you. We’ve done webinars before, and my mike has a mind of its own. It goes up and down in volume, and I said, “Do me a favor and let me know if this mike slides down the volume. I won’t know, so go into the question box and type something,” and Mr. Funny Man whips out pineapple. So, I’m halfway through this webinar and all of a sudden I look over to the question box, and there’s like fifteen in capital letters PINEAPPLE. I just couldn’t stop laughing. Anyway, thank you Mr. Gill, it was a pretty sweet intro. The short version is aside from the ego boost, it is all accurate. I’ve been teaching relationship building on email for about ten years all over the world. A lot of people that we all recognize their names that come to me on the side and said, “What do I have to do to resurrect my relationship with my list?” Yeah, we’ve built the tool. Matt said a lot of things to you a moment ago, and I can tell you nothing is as significant as one detail he talked about, and that was that this entire platform was built trying to get rid of the constraints of the normal market. I’m going to shut up in a minute because Matt’s going to have to direct me into what he wants me to talk to you about, and no question I’m all over the place. However, I want to make sure you understand this. We’re talking it took a lot of mental work each time we sat down to brainstorm this. Again, it’s two and a half years ago, to literally try to mentally get rid of what everybody else does besides deciding to do it properly, and it was something that I learned from Steve Jobs of Apple. It’s probably the reason that everything has gone the way it has, and it’s worth it. I’d suggest. If you are ever going to create a tool, do that. Do the work. Sit down for a half hour, 45 minutes and try to get rid of it. Like Matt was saying, there hasn’t been a whole lot of changes in email marketing over a long period of time, and I think it’s because so many of them are just fighting each other. They’re fighting each other with who’s got the coolest opt-in form creator, which by the way none of us like, that kind of stuff. I just think they’re all limiting themselves. So, we sat down and decided none of that exists. What would do to just simply communicate by email, get the relationship built as quick as possible and turn it into cash? It worked. I’m going to shut-up now. Matt, tell me what to do buddy. Matt All right, before we get into the thing, I want to mention everyone. You guys are on right now. You’re on the only live presentation. We’re going to run this a couple of times after this, and it’s going to quickly close down. You guys get to ask questions, live. So, we want you guys at any point during this presentation, you have any questions or anything, pop in the chat box. All right, so those of you who are watching the recording, we want you to email your questions to this address [email protected]. All right, let’s dig into it. We’re going to save your questions to the end. We’re going to answer just about every question that comes in, so pop it in. Don’t be bashful. There’s no bad question at all. So, with that, we’ll start with deliverability. I mentioned to them they must get delivers, key number one. So, Chuck can you just talk about deliverability and everything that you know and what you’ve seen? Chuck:

Sure, my pleasure. Let’s see. I’ve been on the side of the fence of just starting out, just trying to make money online. I’ve been in the position of let’s say moderately making income as an email marketer and have been a couple other steps including built from scratch. I can tell you that a lot of it is not common sense. A lot of it, I was incorrect about when I was on the side of beginning to do email marketing and guessing what happens behind the curtain. It’s very, very different from that. So, let me explain by saying this. There are easily a thousand moving parts when it comes to deliverability, and I didn’t foresee those prior to sitting down and building my own network. I can tell you this. There’s starting to be a little bit of information sort of trickling out to our world from some of the top gurus about deliverability and I can tell you what it looks like from my position is that it’s very, very basic, and dangerous. Having rules of thumb come out that are not quite accurate really put people at a disadvantageous when making a decision on what to do to get the most emails to eyeballs. As far as deliverability, the short version, the very short version is that there are ways that say, Awebber, Get Response, iContact, Constant Contact, Mail Chimp – those types of services that we’ve all been stuck with prior have decided to keep their deliverability high. Everybody is a little bit different, but we did study everybody and the short version is most of their decisions when it comes to deliverability have been about mitigating risk. So, let’s say you’re Awebber, and you have a bunch of email marketers or users that are doing their job. They’re following Canned Spam. They’re trying to make relationships. Of course, they’re sending offers to their list, but they’re trying to do it in a very ethical way. You have some that walk in that are not like that, that just blast the heck out of their list, don’t care about the law, don’t care about making a relationship, just literally going after pennies. Well, that does some damage to their network and their job has historically been isolate that person and tell them what to do, and if they don’t do it, get rid of them, but when they’re isolated they’re in a small group of servers that don’t really get high level deliverability. Now, fast forward to where they’ve gotten in the position, and it’s not just Awebber, this is the majority of our market. Matt: Hey Chuck. Chuck: Yeah, yeah? Matt: Just for sake of clarification, when we’re talking about deliverability, we’re talking about getting the email in inbox.

Chuck: Right, I’m being managed, aren’t I? Matt: No, we both just kind of assumed that that term – I think someone on here did not. Chuck: Oh, know what it means on a basic level? Matt: Deliverability is all about getting your message seen. Chuck: Oh yeah, no problem. Sure, when you send out an email, there’s about a billion factors to decide or to affect whether that email literally hits the inbox rather than spambox or junk folder of your user’s email client. That’s the bottom line. Inbox deliverability is the first step in even having your message scene, and the fight to have that happen at a consistent level and at a high level is one that costs lots of money and all services are trying to do that. Is that what you meant? Matt: Yes, exactly. To tie that to an offline example, think if you paid a high school kid to deliver fliers for your business and hang them on people’s doors. They went and threw it in the garbage dumpster and just took your money and left. That’s bad deliverability. Chuck: No question, and it happens all the time, or worse. It’s good for a while and then with no explanation, all of a sudden it’s gone. So, I think to sum up where I was going with that is the focus on getting high deliverability has been more about sustaining networks rather than what’s good for the user. So, that was one of our first keys to change that in the market. Our focus has always been about what makes it better for users rather than what’s better for our company. We spend a lot of money that we really don’t have to. We put a lot of time and effort into things that we don’t have to like all of our competitions. Does that help?

Matt: Yes. Chuck: Okay, cool. Tell me where to go. Matt: Why don’t you go ahead and spill the beans and talk about the company and the solution, introduce it and that way at any point if you want to demo anything like if you want to show anything on deliverability or whatever we talk about, you can just show it. Chuck: Okay, cool. Well, this is Send Reach. It used to be called List Animal until about a month ago. The honest truth is we’re holding a dragon by the tail. It’s true. This is not the type of presentation that you might be used to that’s going to be all sales oriented. This is straight up, and that’s why we’re really welcoming the questions and the interaction. This thing is insane, and the only real hard part of this call is going to be keeping from spending the amount of hours that it would take to give you every detail. Seriously, I mean isn’t it crazy. What happened a couple years ago, we sat down and decided to come up with our own way to do things, and it just never stopped. It grew and grew and grew. So, now we’re at the point where we can do everything different. So, this is Send Reach. The short version is it’s just a very usable email software platform just like if you have to group us like Awebber, Get Response, iContact, Constant Contact, Mail Chimp and the others that are similar to each other. However, there’s a bunch of key differences. So, that’s what it is. Did you want me to shoot an email out, or do you want me to move on with some training, Matt? Matt: While we’re on the topic of deliverability, why don’t you just show whatever you can? Do you have something to talk about regarding that here? Chuck: Sure, let’s put it to the test. Everybody on here, I did see there are plenty of you in here that are making money from your email list. I see more that were brand new to all of this. Those of you that do this for a living, this is a test email to try and hit the inbox. As you can see, this is the subject line and these are as many spam flag words as we can figure out to place in here to test the inbox deliverability. Those of you that do this for a living, any question that you could do this from the service you’re presently using, any question, please feel free to contradict that so I can talk about that for the next half an hour. I’m seeing crickets here in the question box.

Let me give you a more detailed version of this. We did a whole lot of testing, very detailed testing and the short version is we could put spam and spam, those two words in the subject line and have okay deliverability, nothing great, but we could get it through in some cases. As soon as we added that third one, all hell broke loose. We had a problem with getting it through and of course, we’re over-delivering when we added five of them, put them in capital letters and of course added “sex” at the end. So, this subject line alone should be impossible to inbox everybody. Matt: This is a bold move, man. Chuck: Yes, and down in here, same situation. Let me explain. Spam in capital letters is just a no-no, casino, cash, money, Nigeria for now, XXX, and porn forever, empower network again for now, no opinion about empower network just the fact of the matter is it’s starting to come up as a spam flag, make money from home, get rich online, bank wire is an ugly one, Viagra, sex, eBay. Right here are the big culprits. Let me explain. These two, no problem at all. Those three, big problem same with these. As soon as you get to that third character in a row, especially with these two, it starts to say, “Okay, this guy’s a little flamboyant. I think it might be spam.” Matt: A quick takeaway for you guys just on your email messages is you don’t put multiple punctuation marks together. That’s a big no-no. Chuck: I don’t want to go too deep into it, but you’ve got to think about this when you’re writing these emails because a lot of times, you’re copying other people’s emails and putting them into your software to send out. Be very careful with that because you can’t assume that if somebody’s more successful than you, then they know more about this than you. They probably don’t. When it comes to these, what you’re trying to get through or what you’re trying to get past is if it’s all different, Google, Yahoo, Comcast, AOL, whoever as a company are trying to come up with their best guess on automation to pull out as much spam as possible from being sent to their users. They all have a different opinion on it. So, this type of thing is very, very important if you want to get your message across and more importantly, you have to actually stay on top of it. It changes all the time, and it changes with all of them. So, it’s a real ugly thing, and I just happen to spend all my time nerding out on this stuff. So, listen to what I’m telling you. At least for this moment, these are really, really bad, and when this goes to the third character in a row, and this is the one we all do by mistake, right here. You want to at least get rid of the third one for now.

So, anyway, no chance this should hit inboxes. That’s why we use it as a test. I’m going to show you two things at once. I’m going to click this. I’m going to show you one of the first patents that we filed a couple of years ago, and it was actually one of the basic reasons that we even started to create this platform is what I’m about to show you that is brand new and nobody’s ever done this before. It’s its own thing which mean we had to sit down with a piece of paper and a pencil and literally draw it first. So, we’re talking really innovative, and that’s using demographic information to send an email. At the same time, I’ll send the email and show you that I can hit inboxes with it. So, we’ll hit this, and this page is exactly original. It’s called a filter page, and of course, we had to name it. We pick the list that we want to use or multiple lists. We click confirm selection. Now, what we’re looking at is the ability to decide by geographical location, by age range, gender, time on list, and any combination of those who’s going to receive this email. I’ll explain later how we get that information. You’ll be astounded. Let me show you. Matt: Which is a huge breakthrough innovation in my eyes. Chuck: Exactly, and that’s the thing. We don’t want to take your whole day showing you. Matt: How many patents do you have on this system? Chuck: Fourteen are pending right now, and all fourteen are very different than anybody else. It’s over the top. To tell you the honest truth, I think within six months, it will be tripled. We have a lot of things that we want to get in before we made it live and we have a whole list of things that we haven’t touched over the last two months because we just want to make sure everything is stable and deliver. Anyway, this is a test list. It only has myself and one of my colleagues as you can see. I’m in Maryland, and he’s in the UK. So, I’m going to go down here and filter him out, and as you can see, there’s only those two countries in here. That’s dynamically built based on the leads in that list. So, if there were people all over the world this list would be bigger. So, I’m going to click the United States of America, and that brings it down to just my test accounts and I’ll click send. Now, while that’s been sent, about let’s say 150 calculations and things are happening right now since I clicked that button. I don’t want to take all your time telling you about it, but let me see if I can sum this up. If you spend a crap load of money on software that runs things like this, you’ll find that you can have much more control over the email that’s going out than you could on your own. So, when I had emails going from my own personal server, I thought I knew this business inside and out. I realized that going up one level to be an email service provider changed the whole game. There are some really

crazy things out there that other email service providers have access to but don’t really utilize. I don’t know if it’s from not knowing or willing to spend money or not caring. I don’t really care, but the short version is we put all of it together. Right now, the calculations that are going on are how many – and as you can see I have Gmail here, AOL, Yahoo and Comcast, definitely the hardest and most important emails to get through. Hardest by far is right here. The most important by far is right here, and a lot is going on right now. How many have been sent out in the last five minutes, the last hour, the last five hours, the last 24 hours to all of them by our system, by our network, or at least by the network that that happened to go to because we have a couple. That calculation is very, very important. We have to determine what let’s say Gmail as an example cares about today and that changes. So, right now it’s deciding, “Okay, how many do I send and when do I send to Gmail to have the best shot of getting it to the inbox?” That again, like Matt stressed earlier is the most important part of all of this. We have no question the quickest way for you to build a relationship with your list, which I happen to know personally, Matt knows firsthand – I know from teaching the rest of the world as well, is the key to getting rich at this. If it can’t hit inboxes, it’s worthless. So, all of that stuff is going on in the backend. So, overtime, while we’re on this call, this is going to inbox, this is going to inbox, this is going to inbox, but you’re got to understand that’s just one of the literally, if I have to be straight-up about it maybe ten calculations per email box is what it’s figuring out when is the right move to send it through. So, we can start refreshing these. AOL is in, right there in the inbox. Here’s the spam folder. We’re in the inbox. See if Yahoo is in yet. Yahoo is one that we email a lot, and it’s not in yet. That makes sense. Comcast should be in. There it is right there. Inbox for Comcast, no question the hardest one to do. Here’s spam folder, we’re in the inbox. Gmail sometimes, it depends on how busy our system is. Okay it’s not in yet. It will be. It’s again deciding when to send it out so that everybody gets the best deliverability. So, chances are it’s all going to come through while I’m on this call. Every once in a while, it gets a little passed an hour, but in general, that’s hardly ever because it we have millions going out. It’s not bad at all. Matt: Let me make a comment. That’s an extreme example you just showed. I really – I don’t know if you realize how remarkable that it what you just accomplished, but it is an extreme example. Let’s go to the other end of the spectrum. Let’s talk about average regular old messages with anything like that. Do you want to talk to us for a second about the problem there currently is because I see a big one, and I battle it all the time? I want to see what your input is. Chuck: You mean just getting regular email through?

Matt: Through most carriers. Chuck: There’s a lot of issues there, and most of it has to do with bad structuring of the network in the backend and because it’s based on the reputation of other users that are right next to you. We spend a lot of money, a lot of time creating an environment where if another user in Send Reach is harming your deliverability, our system is going to be all over it without the need for us to do anything. That’s the key because we don’t sit there and babysit this 24/7. Well, I do because I’m mostly DSL, but in general, most people don’t, and once we get bigger we certainly can’t physically. So, we took the time to literally set up a system that makes those adjustments on its own. So, what happens is let’s say deliverability of Gmail is not going through for some reason for the last hour, from this little small section of our network which is sort of isolated. It will catch that. It will email everybody involved, tell everybody what’s going on, and tell everybody what it’s going to do about it. Then, we watch the system and the system will literally start making adjustments. It will switch things around. It will do whatever is required based on the information that it’s getting about those emails not going through. It’s pretty incredible. That’s why we can depend on it to make no mistake. Like you had said earlier on tons of money, tons of time, and that’s why it does that. So, we’re talking about – to give you a little bit more information, we’re close to a million dollars in back end money will be put into it in almost two and a half years so far. Matt: That’s just what you do. So, to sum it up on most environments like Awebber and so forth, like Chuck said, and I don’t think most people realize this, you’re grouped in an environment with a lot of other users and your deliverability can depend on their actions which can negatively affect you and from my experience does. I am constantly battling deliverability issues trying to get inboxed and when I send totally clean emails. Chuck: It’s just not fair. Matt: I just don’t know if people realize the extent of the issue because it’s like they don’t see their emails not hitting the inbox. Everyone gets their own emails because I react with them a lot, but a lot of your users are not getting their emails. Chuck: When you run a local company like let’s say a storefront like a car dealership or restaurant or whatever, you can make adjustments and you can put your message out there and literally witness what happens when people come in. In our world on the internet, we have plusses and minuses. One of the plusses, a major one that we all want to

do is the freedom of doing this from our house. The other is we can get in front of millions of people with the right moves, where they can’t with local businesses. However, on the downside, we don’t get to adjust things because we’re not looking over the shoulder of everybody who looks at our stuff or doesn’t see our stuff. So, there’s a lot of guess work, and that’s one of them. If you’re not getting much deliverability, the only reason you know is probably because all of a sudden, the money that you’re used to, the average money that you’re used to when you mail out all of a sudden when to crap. You’re like, “Ah! What happened?” That’s the reality. Matt: Deliverability, just cannot emphasis this enough is king. It’s ultimately paramount of importance. If you send a message and it doesn’t get received, was it ever really sent at all? Chuck: The tree falling in the forest thing. Matt: You’re paying per send, you’re billed for, but if it’s not seen, it’s a waste of money. Chuck: Right now is a prime example, no Yahoo yet, no Gmail yet. What that means to being so involved in this is that people in our system have been mailing this heavily over the last year. Now, there’s no question that we’re going to get through. I pay the bills for the resources. Trust me, we have the resources. As a matter of fact, we have enough for the next years. That’s what it’s doing right now. It’s keeping our reputation tight rather than just simply shot-gunning it out there and that’s the most important. It’s less about just you seeing it go out in thirty seconds and more about making you money. Any parting shots or anything to show on deliverability? Matt: Nope, I think we’re there. Chuck: As far as deliverability, it’s as simple is the email marketing message that you’re going to send or are sending are child’s play compared to the ones that I just sent. They better be. If you want to make any money, they better be different than that. Certainly it doesn’t make sense to send those. Matt: We’re going to talk tons more cutting edge innovative, next generation features of this tool in a minute, but number two on the list are the top three keys to succeed in email marketing 3.0 is developing a relationship with your list. Chuck, I’d love to get your insight on just some of the top things people should be doing and need to be doing.

Chuck: As far as relationship building, I think it all comes down to the fundamentals of trust and credibility. If you’re not focusing on those two, you’re wasting your time. We talk about how to technically build emails and get them to inboxes, and that kind of stuff and that’s all very important. It’s actually the most important. You quickly move into if you’re not building a relationship that’s built on trust and credibility, you’re just wasting time anyway. You’re marketing at people, which is very, very bad. When you’re brand new, and the reason I’m stressing this is because I vividly remember being brand new to this. When you’re brand new, it looks like you should be following what you see everybody else doing, and I can tell you and Matt can tell you this that there are a billion ads out there and a billion marketers out there, and there’s a small percentage of them doing it right. So, that idea of coming in and learning by watching is usually not a good one. If you’re copying other people, that’s probably how they started and they believe they’re doing the job. If they’re paying the bills, they don’t question it. Here’s the real facts of the matter. If you put up an ad, a very general ad on Google, and somebody happens to see it and they click that ad, your chances of that happening on the high end are 1.5 percent. That’s on the high end. That’s an optimistic view. It’s probably less than one. That’s the exact same situation you are in if you build an email list and throw shit at it, boom, boom, boom. No different. No relationship. That all changes when someone feels that they can trust you or someone feels that you let me clarify credibility. You don’t have to be the top guy. I have to be certain as a subscriber that the information that I want to know, you know it. Those two things, if they’re in place, whether you like me or not is very secondary. If you don’t think I’ll hurt you meaning trust me, at least to some extent, you know we’re selling stuff, and on the other side that you know what I’m looking to know. We’re gold. We’re going to make a lot of money. That’s the key right there. So, the relationship building is everything. If you don’t get together and go for those two things, then in reality, you can expect one percent or less. I can tell you or Matt can tell you, both of us have relationships with our list that it’s usually over twenty percent. So, there’s no grey area. You either have a relationship or you don’t. Now, building a relationship when you try to build a relationship and this the not so common sense side that I was telling you that I remember vividly. It looks like from the other side of our fence meaning start out is then you want to kiss their butt. You want to give them stuff for free. You want to be their buddy. That’s actually very counterproductive. You program people not to buy from you when you give them free stuff especially on a schedule. So, let’s say, and I see this all the time, “Okay, I’m going to build a list with a relationship. Chuck never stops talking about it. There must be something to it. I’m going to make it freebie Friday or supercool Tuesday, and I’m going to send them whatever free stuff I can rights to.” I see that constantly. Totally undermines the selling process. I can’t

tell you how many people are going to stay on your list, and you’ve already told them, “Don’t pay attention to anything I send unless it’s on Tuesday or it’s on Friday.” That’s what they’ll do. So, you have a big list that does not respond. I run into it all the time. Matt’s probably giggling under his breath because that’s normal. The reality is you want to give them content. You want to take care of them. You want to take the role of virtual tour guide, trusted tour guide because there’s overwhelming information on the internet, overwhelming options. Nobody knows what the heck is going on and which one is exactly right and which ones aren’t right especially when you’re starting out. If you want that person to spend money with you, you have to be that odd one. If they can go, “Thank God, at least I know he’s not going to hurt me and he knows what he’s talking about.” Matt: Nobody knows who to trust. You have to establish that trust. Chuck: Between Matt and I, we know everybody in our industry and we think we know who we can trust and who we can’t , but that’s not exactly accurate. So, starting out and not knowing anything, no-brainer, you’re in a bad position. So, you’ve got to build the trust. You’ve got to build credibility. It doesn’t have to be overwhelming. The way you do that at a very small level – this is totally away from Send Reach. This is totally away from everything. I just got to tell you this because I’ve got it down to a science. You give solid information in the body of your emails without links when you’re trying to build a relationship based on trust and credibility. Trust me on this. Don’t overdo it. Don’t underdo it. It takes time to get that right. There’s no way I can tell you in thirty seconds how to do that. It takes time, however that’s the key right there. Don’t send them to other people’s stuff. Don’t be like, “I’m going to make a relationship today with my list by telling them what my friend just posted. Go click that.” You’re building credibility for them. You’ve got to actually research something, write a little something, put it in the body of the email. The reason I don’t put links into those types of emails is I don’t want there to be any misassumption. I’m trying to make money from you at this stage. These are things that create good will. So, anyway, relationship building is everything, and you can have a list, a very small list and make an overwhelming income with the right reputation. The best example I have personally of that, a long time ago and I won’t mention the marketer’s name because it’s just rude, but I’m going to tell you something very, very truthful. In 2008 or 2009, I had a pretty close friend. We kind of lost touch. We don’t talk that much anymore. He went one way. I went the other, but we were pretty close friends, and he was a very solid guy who delivered good stuff and he had a huge email list. However, no relationship with the list, no real clear cutting edge understanding of relationship building. However, his stuff was solid. I know he knows his stuff away from

that subject. So, he hits me up one day and he goes, “Hey, dude. I created this product. It’s $4,000. I’m going to build a list for it.” I know him. I know that delivers. I know that’s a good deal. I knew he was going to do what he was selling. However, he couldn’t market his way out of a bag. He created a video that was literally a one-take video with his face on it and a PowerPoint presentation where he was just reading it, very un-pro. He hit me and we’re close, and he said, “Can you do me a favor and mail this to your people before I go after joint venture partners?” I said, “Well, how close are we? Should I be open and honest?” He’s like, “What?” I said, “Look man, I’ll be real straight with you. I know the product’s good and I know the price is right for that even though it’s expensive, but unless I can tell them, ‘Don’t pay attention to your marketing, it won’t work.’” He’s like, “What are you talking about?” I said, “If I just send them that page and let that page communicate what I already know about, it’s not going to do that well. If you allow me to get on there and be ridiculously wide open, I know we’ll sell it.” He’s like, “Okay, go for it.” I sent it to 4,500 people. My cut of it was $40,000, one email, and here’s why. I shot a video. Remember it’s all about the prework. I did all the work to build this relationship. They know I’m straight up. I shot a video with a hat on backwards and I put my glasses on before going to a football game on a Sunday morning and said, “Look, a buddy of mine is about to promote this to the world. He’s sure to run out of spots. It’s a killer deal. Do me a favor. Do not pay attention to his marketing. Click this link. Go right through that video and buy it. I know what it is. Don’t take it on the merits of the video. He’s not teaching you how to make a video.” There’s no question that they trusted it. There’s no question that they knew that I had their best interest at heart, and that’s why it works. So, what the heck is an EPC, which by the way, those of you who are new, earnings per click. I wonder what the EPC was on that. I wish I would have paid attention to the clicks. It’s probably over the top. While you’re telling me what to do, I’m going to show everybody that these did come in to Yahoo. Matt: One more thing on that, you brought up some great points when you’re mailing list about giving away credibility versus gaining it. One way I think to look at it is pretend you have a pile of coins and you have two buckets on one of those weighing machines. Every time you mail to someone else’s link or transfer credibility, you’re kind of losing a coin in your bucket. So, put it in their bucket. Every time you give them some of your own knowledge, like you said do some research, figure something out, share something you know either from experience or something you find out and you’re not trying to take anything from them, that gets a coin in your bucket. So, I would say you want to have your bucket heavily weighted versus giving away. You don’t want to be giving away more credibility than you gain. Chuck:

I think that the credibility and the trust are more important than anything here, and giving it away is a problem. The only time I ever do that is when I truly feel it. We’re talking like a karma move. Matt: Look what I’m doing right here. I believe so much in what you have going. I’m literally shouting at the top of my lungs to everyone that can hear me on my list. You’ve got to see this. You’ve got to see this. This is a true innovation. So, I have no problem sticking every ounce of credibility I have into this. This is breakthrough. This is going to be revolutionary, and I want everyone on my list to have the best deal ever made on it. That’s right now. Chuck: That could be the definition of karma marketing. Your sole focus is in delivering to them, and therefor that always works at, and that’s what our sole purpose has been with this platform since minute one, and I’ve got to tell you between you and I, there’s been times where I’ve had to really be alone on that. It’s just I know it’s true, so I fought it all the way. Sometimes, it’s a lonely position to be an innovator, but that’s the way it goes. I believe it, and that’s how it’s going to be. So, over-delivering with innovation is one thing, but over-delivering with the fundamentals of the whole deal is probably more important. So, we have a bunch of cool stuff that we’re going to show you in a minute that’s nominal. Matt: One more thing on relationship building, [inaudible 51:24] I believe a great way to [inaudible 51:31 – cutting in and out] being real on the [inaudible 51:56] Chuck: [inaudible until 52:23] the cooler version where you know I’m away from the email. All right, but look, it’s very, very important that you do that. Here’s a short version. Remember that video I just told you about that I sent out for a friend of mine. Okay, and then I told you hat on backwards and no shower and right before a football game, that has everything to do with why I did well. I actually started, and here’s – you’ll never be successful without failures. I promise you this, and I’m very wide open about my failures because they got me to where I am. One of the bigger ones was that the right move as I was evolving as a marketer that got into such high income. Then, I need to open a local business and put a whole bunch of employees in there and work as a team and not be outsourcing and all that. Don’t do it. I got busted up financially. So, don’t do that. However, I learned some lessons. One of them was this. When I did that, I put a lot of money into a video studio in there because I shot a lot of marketing videos and sent them out to my list. So, I was looking super pro. We had a really nice camera like the local TV station had. We had a green screen or a black screen, whatever I needed. I had wireless awesome expensive mike, really good stuff. So, when I shot videos, it was obviously outperforming as far as look and feel anybody that was my close competition.

So, here’s the thing, as I realized I was getting my butt kicked with this office and I closed it down, I actually had to shoot a sales video two weeks after that fact from my house, and I had limited stuff. So, we’re talking about a flip video camera. So, I shot this video, and I was blown away by what it did when I sent it out. It did much better than all of my polished videos prior, all of them. So, it really solidified what I knew to be for certain which was real and trustworthy and approachable is much more important than looking great. So, I think a lot of the success of that video from that example was like that – no shower, straight up, looked my worse. I have pictures on line where I looked great. This was a reality shot. I did not look so great, and I think that has everything to do with why it did well. So, I couldn’t agree more with you. You’ve got to be real. Matt: I would even go so far as injecting your controversial opinions at times. I just think bonding with your best customer. What’s a way to put it? You can bond with those who resonate most with you. You’re going to make a lot more money than trying to please everyone. Don’t be afraid to state how you feel and be just completely open and honest and give your hot opinions if you have them and share what you firmly believe without the fear of alienating people because no matter what you say – trying to walk middle of the road and be politically correct in my opinion is one of the worst methods to go about marketing. You’ll never be strongly loved by anyone. So, the most loyal subscribers and customers that make the most money for you. Chuck: You have to be you. Absolutely, unless you is very offensive to everybody to know, you might want to work around it a bit. I’m not advocating changing your personality at all. Matt: Gary Halbert had a loyal following. Chuck: There was a couple of examples. I was trying to decide if I was going to name them or not, but I just think you’ve got to be wide open. Don’t be overboard. Matt: There’s a lot of people that think that cussing is the way to go. Don’t get me wrong, it comes out of me once in a while. I’m not trying to offend anybody purposively to build a brand, and I think that’s the difference. Chuck: I think bottom line is don’t be afraid to inject your unique personality even your humor and most certainly your life stories with people on your list. I think that will take you so far.

Matt: It will, and you know the key reason because most people don’t. It’s about outshining in that environment. I think everybody did that, we’d have to come up with a new way to be standout, but it doesn’t work that way. We’re all on a bunch of lists and the majority of the stuff we get is crap. We can’t trust it. It’s not credible. Chuck: A lot of is stupid copy and paste marketing, too. One of my biggest takeaways in email marketing is this. People want to be entertained. That’s what I figured out. It’s the same reason we have a movie industry. People want to – they like watching other people’s lives. They want to be caught up in a story. It basically comes down to escapism. So, you can entertain people. You’re going to get their attention. I made quite a bit of money off of entertainment style marketing just by capturing people’s attention and then getting eyeballs in front of something that’s a good fit for them. That’s it. People love to be entertained. Matt: If you’re boring and politically correct, you’re not going to be entertaining and getting people’s attention. Chuck: I agree, and to be real honest, that’s something I need to work on more. You’ve got it down to a science. You’re definitely always fun and away from marketing, which is cool, and I just have these modes. I’m like ADHD. So, when it’s down to the work, I forget to open up. I don’t open up the personality. I only talk about the details and I know it can get boring on the other end. Matt: I get caught in that mode sometimes too, just share the information. I kind of have to remind myself, “No man, be entertaining. They’re bored. They want someone to pay attention to.” Chuck: It’s important. Everybody remember write Pineapple in big capital letters in the question box if all of a sudden my volume goes bad like it’s going right now. There it goes. Where do we go from here? Matt: Next we’re into key number three. You need to master the kick butt in the new era of email marketing 3.0, and that’s embracing the new tools, the new next generation technology that is here. It is right here. Chuck is bringing it to the market and you’ve got a chance to jump on it. So, Chuck, let’s dig into these things. What all can this beast do? What can Send Reach do? Chuck:

Let me be wide open. I’m going to build some trust real quick because nobody in their right now would call this a beast. We have a mutual friend and he’s a flamboyant copytype guy. Matt: With no filter. Chuck: No filter at all. He hit me up on Skype and he says, “You changed the name from List Animal to Send Reach. I really loved List Animal because I liked that kind of analogy where it’s like wild like that, and then you went to Send Reach. So, basically you just kicked fun right in the nuts.” That’s what he said. I lost it. I had to post that on Facebook. Here’s the thing. I agree with him. I liked List Animal. I came up with it. I know that. It’s just that there’s been a lot of shocking things that have happened to us that we almost didn’t foresee and we should have with the system. I’m going to tell you in a minute where this all started from, and then you’re going to see that the evolution from there is just insane. We know we were going to be popular. We didn’t realize we were going to be so popular. So, when we opened up to our own internal list for beta testers the first time, we expected to have it open for over 24-48 hours. We had to close it down in 35 minutes because we were overrun, and we were just like, “What has happened? What just happened?” So, we had to evolve, and we’ve evolved to the point where we fully intend to be number one, and that takes it away from the smaller version of being in the internet marketing space with a cool name and a cool product over to something that’s bigger and badder than we’re used to. So, that’s why there’s been a changeover to Send Reach and you’ll see it when the marketing all gets finished. I had to tell you that. So, here’s why this all started. Some of you that are on the call that are not totally brand new may fully be aware of what I’m about to say. Those that are brand new, it’s not really hard to understand. Check this out. A couple of years ago, Facebook came up with a thing called a connect button. It was actually somewhere in 2009, and when they got to 2010 – I think it may have been May or March, one of those two – it got to the point where you could actually click a Facebook connect button and send over all your basic Facebook information over to a list owner. It was called the Facebook connect and we all loved it when it first came out. A couple of marketers that were forward thinking went straight to building small toys, like plug-ins for WordPress where you can use the connect button for people to opt-into a list rather than putting their name and email address in to get something. They could just click a button and it would bring over more information than just their name and email. It would be in many cases, their gender, their age and where they live – not address, but like the area. It was awesome, really cool stuff. This is like right in the beginning of 2010, if I’m correct.

Now, I’ve got to tell you, I’ve been a seasoned marketer for a long, long time and all I saw with that was no question that’s cool, but we need to figure out a way to use it because it’s just a toy if you’re not utilizing it. So, envision this. People would use that. They were first starting to use this. Their subscribers would click a button and then click okay like a confirmation that Facebook makes them do, and then go to their thank you page. So, it was click, click, done, as opposed to putting in their name and email address and having to subscribe. Then, on the list owner’s side, it would also get more information. They’d get all the stuff I just detailed. However, nobody was doing anything with it. So, the only situation where I could come up with that that would make sense at that stage was if you were doing very low volume sales of high ticket items. So, if you would take people to come into your list and make a phone call to them, it would be great to have all that information about them before you talked to them. That’s the only instance I could think of because there were no systems in place to truly utilize that demographic information. We intended to change that. That’s what started this whole thing. So, the first patent that we filed for was the one that I already showed you which was the filter page, the ability to use drop down menus to send out to specific markets. So, now that information was utilized. Number two, no question and I’ve got to tell you, I feel like such a dummy that it wasn’t the first thing I thought of. When this hit me like weeks later, I was just shocked at how lame I was that I didn’t think of this earlier that autoresponders would be much more important, that we could build a relationship on autopilot based on that demographic information. If we could build that process or that platform, we’re going to own this thing. That was patent number two. So, we do those. Now, those of you that are brand new, and even those of you that are into this, I think we should actually first show and talk about the information coming into the system first because you might be having a disconnect with things that I take for granted because remember I’ve been doing this every hour for two years. So, let’s talk about that. Some of you that are marketers have been in the business, we find have a problem with or a mental problem with the idea of using a connect button to bring you that information thinking that people would distrust it. Some people don’t have Facebook accounts, that kind of thing. Understandable, but I don’t really focus on exceptions. I try to focus on the majority in general and unless I have an answer to fix those exceptions, I really don’t focus on them. However, we had some beta testers that really did focus on that. Here’s the issue with that. If you decide that you’re going to be a Send Reach user and don’t use the connect button, about seven or eight months ago, you couldn’t use anything that was cool. We have the ability for you to create a normal opt-in form like everybody else. Again, they’ve been fighting each other with who has the coolest version of that for ten years. We added that

as an afterthought. We have a lot of other ways for you to bring people into the list and that’s just the last one. So, let’s say you only use that and you think connect buttons are just hokum, nobody’s going to use it. Well, the problem is just dawned on me you can’t use the rest of the cool stuff we have. You’ve got to have demographic information. So, what we did to overdeliver was we sat down and decided we would pay as a company for every one of our users to have a service that’s automatic in the backend. So, if you’re using regular opt-in form or you’re importing a previous list where you only have names and email addresses, within 48 hours, the system is going to automatically go out and look for public social information like Facebook, Google, Yahoo, Twitter, and that kind of information and bring it into the system for you, so you can start using those tools right away. Now, let me show you what that looks like. I can’t show you too much in here because of people’s sensitive information, but I can show you mine. So, let me show you. We’re going to build a list. This is how it would look. Just like most systems, the first thing you would do is decide what it’s going to be called. So, you name this list, and in general this is all internal. You could name it whatever you want. Most people will see it. There’s an exception to that. When they go to unsubscribe to the list, it might be on that page, but through the normal process, this name is you. Sender name and sender email are things that you have the ability to make adjustments to, but I’ve got to give you a warning on this because it is against the law to put name and email or either or that are not accurate. So, the right way to use this without being in trouble is I would be a prime example. I have multiple companies. So, if I was going to build a list that was only pajama executive, then that makes sender name pajama executive, support pajama executive, and the email [email protected]. Aside from that, if you leave it the way it is in any case, it’s going to go back to the default email that you have set up in here, and I’ll show you that in a little bit. So, don’t set these up with Bugs Bunny and all that. It’s got to be accurate. Redirect URL is just simply the thank you page. So, wherever you want them to go after they sign into your list, that’s where that is. How are we doing in volume, any pineapple issues? No, okay. As you can see we do have a full API which is an intense integration with Go to Webinar. There are some other tools out there that allow you to add some scripts or if you know a little bit about programming to have an opt-in form where people opt-in and it goes directly to a Go to Webinar registration form. Well, now that we have this full integration, it’s much, much more intense. So, any webinars that I have set up in my webinar account are listed here. So, if I click this, I fill this information out and I hit save, no matter how people get into this list, and I’m going to show you several ways they can, they’ll automatically be registered for that webinar in the backend. It’s very important stuff. For those of you that

are in the business that will ask these more common questions, those of you that are new don’t even pay attention to this. Opt-in status, single opt-in or double opt-in, a lot of people care about this, I’ve been using single opt-in for nine and a half years. I’ve never had a problem probably because I care about my relationship. If I didn’t and I was just blasting them, this would be a problem, but I keep it a single. Personalized thank you page, you can make an adjustment to that using their information. So, their email and name would be forced into the thank you page and used in context. Matt: Can I say I love the simplicity of this? Chuck: That’s the key, and you can’t imagine what’s going on behind this thing, nowhere near simple. I just happen to have had a career of teaching people that are brand new, and it didn’t make sense to sit down and have to do the heavy labor that I’ve had to do to bring them up to speed on other email services. Matt: It’s worth it to note that you have video help on every single page. Chuck: Yes, and I need to update them because we keep evolving, but I will. The point is that that help video is specifically this page and that button is on every page. New subscriber alert, you can decide whether you want the system to send you emails every time somebody subscribes or not. That’s what this is, and it clicks save. So, that’s the whole set up. Now, once you set it up and you click save, you come back to it it gets a little bigger. Here’s what happens, entry points. Now, like we were saying a moment ago, all of the other services have been fighting over each other to have web forms that are cool and easy to use. Obviously they’re not in our business because as they things are being built, I’m like, “Dammit, go back to the old one. I don’t even understand this thing.” If anybody should understand it it’s the nerdy marketer. How am I going to teach people this? That’s the web form. Yeah, we threw it in at the end. If you want to do it like normal, there it is. Matt: That’s what gets me salivating, these entry points. You’ve already got what you told me you’ve got coming. I am just salivating. Do you guys understand how fricking important this section here is? If you know that building a list is one of the most important things in my opinion the most important asset you have in your business, then you want to get this question. How many different entry points can I have to get people onto my list? Chuck:

We’re just starting. This is just the beginning. We’re going to have options to the point where you’re going to need a roadmap to get through the options because we’ve got it down. We’ve got it down to a science and we built this thing.

Matt: You’re going low again. Chuck: We built this thing from the beginning in a way that is very different than everybody else. Unlike trying to come up with a better same thing as everybody else like everybody else does. So that means when we add something, they had this inherent position of being original all the way around because we’re putting it in an original system. So, this we have down obviously now okay with how to do this and the right way to do it. Now, we just start adding stuff they all become [inaudible 72:53]. That’s why I’m so excited. As you can see, there’s Facebook here with some options I’ll go over in a minute, Google Direct which is Google Plus and Gmail and then Microsoft MSN which you see is brand new here. So, if you have a Microsoft email account I can get you to opt-in just by simply agreeing to it. Regular opt-in form, and this one which is a way for you to create Go To Webinar forms that are exactly the twin of Go To Webinar by the way. Matt: Amazing. Chuck: We’re doing that and we haven’t done it yet as you can see. We just simply typed this in and click save. The next thing you know, you’ve got a Go To Webinar form with that, but the reason that we’ve done that is not just that. It’s to set the stage for something that’s coming which is a way to do split testing with this which has never been available before. So, always innovating but being solid all the way. That’s what we’re doing. Facebook, so if you use a Facebook connect button, which you might be used to seeing things like these which these are pretested, precreated ones that you can use immediately. You set up a list. You say, “Okay, I want to use this button to get people in.” Copy that, put it into your opt-in form and you’re ready. So, these are predone for you, pretested. However, you can do whatever kind you want. This might be what you’re used to seeing if you are. There’s other ways to do the exact same thing. One is a direct URL which is just like where the button goes when they click the button. You can put this in emails or put it in your Facebook or whatever, and there’s a QR code. Now, have any of you looked into or had been paying attention to this idea of doing local consulting? In our world, it’s become kind of chic lately to teach that, and I think it’s a really good thing for people that are brand new because what we learn in a month and forget would be something that could change everything for a local business just simply knowing not only how to get people into the store using what Google, but more importantly to build an email list of the people that have already been in there and building a relationship with them and getting them back in.

So, anybody even look into that? I don’t see anything in the question box, so maybe nobody’s really paying attention to that lately, but I can tell you it’s starting to become popular and I think it’s a good thing. So, think about this. You’ve been in our business for a couple of months. You’ve learned the basics of everything. You might not being paying the bills with it yet, but in general you’ve got it. Now, if you take that to a local store owner who is doing nothing with the internet, get him to actually pay attention to you and effectively set him up with a way to use the internet to help him, you’ll have a profound effect on his business because he’s focused on making pizzas or getting people in the book, and he doesn’t pay attention to this. I see people starting to get in there, awesome. The point is that it’s a big opportunity. Well, we live in a resort town, and Matt and I were actually talking about this a couple of days. The idea of segmenting your list, sending out to an accurate set of people on your list, the things that you do on a filter page when you say, “Okay, I’m going to send out an offer. It’s only about ladies’ necklaces and we want ladies to get excited about it.” So we send it out to only females. It’s not about sending to them to make more money. It’s about not sending to the people on the list that don’t care. It’s about not burning the list. That’s why segmentation is so important. Well, QR code, which is the right way to build an email list now locally because you just scan this with your smart phone and all the same information comes out like they clicked the Facebook connect button. So, we still get all that accurate Facebook information without them needing to type it all into their phone. Most important part of that is when you send out something to them, you can decide who. So, here to give you an example, here’s a resort town that we live in Ocean City, Maryland, eight to nine months a year it’s 10,000 people total. In the middle of the summer, half a million a day. So, if you’re building an email list as a local business here all summer, you’ve got this massive email list. Matt: If there’s a million people there, you’re still only the ninth worst in Maryland. Chuck: That was nice of you, and not true. I’m much worse than that. I proved that last week. So, anyway, back to my subject. Let’s say you’ve been building this list and now all of a sudden, it’s becoming a little bit colder out and business is not going that well, but you own a restaurant. Okay, so you want to get people – today is Wednesday, prime example, it’s been slow all morning. Not many locals are coming in for no reason or for some reason. So, I’ve got to send out an offer to say, “Wings are half priced,” or whatever, “for the next five hours.” So, if that person here locally sends out to their entire list with that, what they’ve really done is their goal which is to get more people in, and then something they weren’t banking on if they’re not in our world which is get everybody from the east

coast to drove here once over the summer and got on that list upset about being on that list. How many times do you have to send something irrelevant to somebody before they go, “Eh, I don’t want to get any more you.” It changes for everybody, but I’m pretty quick at it. Two or three and you’re done. So, the point is to not burn it and with this system, they click a dropdown menu and they’re only getting people local. That’s the important part. So, if you’re going any kind of local consulting or looking into it, you definitely want to consider something like this because you’re not at the stage that you’re going to start to have competition. It’s not so new anymore. If you go to any of the major cities, you’re going to find others doing something like that. This up your sleeve means you win. The point is you can really deliver for your clients. The QR code we also set up for Google. So, the same idea for Google, the same precoded buttons. These precoded buttons are very similar to the ones for Facebook and in the same direct URL. MSN is very different than all those. They click this. They have to sign into their MSN account, and then they’ll go directly to the thank you page, the form that we already talked about. Now, the one that I didn’t talk about is this one. The register form, now remember what I told you earlier that I’m more optimistic or just not focusing on exceptions? I never do. I don’t look for whatever’s going to screw it up and then focus on that. I’m just not that guy. So, when some of the first people that have tested this out said, “Hey man, those connect buttons aren’t going to do it. There’s people who don’t have Facebook accounts.” Of course, there’s like ten on earth, but there are people without Facebook accounts, and brought up these objections. I understood. I just didn’t personally care, but we did come up with a way to deliver. Remember, it’s about the users. It’s not about me. I use my opinion to help people. It’s not my opinion that is law. So, we did find an option for them, and quite honestly, I’ve got to admit that it became one of my favorite parts of it. So, I’m really glad that we do that. We came up with another way, and we didn’t build it. Facebook did. We just simply utilized it. Facebook registration plug-in means this. You take this code and you paste it into your opt-in page. Instead of there being a button, instead of there being a QR code or a regular opt-in form, there is this. Everything within this line was populated in here by Facebook. Now, the reason that we did this is when you click register, unlike the connect button, it doesn’t say, ‘If you want to stay on the list click here.’ It says, “You just registered.” So, that is why we used this so that there was a much higher conversion once somebody clicked a button. You’re already in the list. If you want to be on out, you can click, but in general you’re already in and that’s very different from the connect button. The connect button, you click it and then you’ve got a disclaimer button you need to agree with or you’re not on the list. However, there’s been some other benefits we did not foresee. One of them is – now this information is already in here when you get there. It looks like you’ve already got my

information, even though you don’t. It’s much easier to talk me into clicking this button when it looks like you’ve already got that information, but most importantly is this spot right here. Those of us who are in the businessMatt: There’s proof right there, baby. Chuck: Hardcore, think about this, there are— Matt: Handsome people like that showing on the screen like this guy. Chuck: This dude. This guy looks like he can ride dirt bikes. Everybody’s a talker from the sidelines. I’m kidding. So, here’s what you’re looking at guys. Of this test list that I have, the one that we’re talking about here, fourteen of my Facebook friends are registered in that list already, of course one of them being Matt. It takes a random set of pictures of those friends and places them right next to the call to action, the register button. The percentage of chance of you actually clicking this button with these here as opposed to without these here is epic, big difference. This button gets clicked a lot more than a connect button simply because of this, social proof. Some of your friends did it. Then, it must be okay. Matt: This whole method of opt-in, for those of you who aren’t using it, aren’t that familiar with it, this is again revolutionary. Do you realize how much easier it is? People by nature will take the path of least resistance. That means on that fundamental law that your opt-in rates are going to skyrocket the easier you make it to opt-in. This right here does not get any easier, plus it’s built in social proof. So, the prefilled – it looks like a Facebook native opt-in. It has built-in trust factor, and then backed up by the social proof. Everyone else is doing it. Everything is pre-filled. This is going to revolutionize your list. Chuck: No question, and then of course adding that as soon as they decide to click it, usually because of a knee jerk because of the social proof, it’s already done. They don’t need to go to agree with it. It’s a no-brainer. This I fell in love with, and again this wasn’t my idea. This was, “Okay, we’ve got to fix it because there’s a couple people whining.” That’s the way I saw it when we did it and it ended up being revolutionary. So, exciting stuff. This was the other option right here, Facebook registration plug-in. So, these are a lot of ways to get people into the list, and most importantly we actually use it. So, let me show you what this looks like again. I’d love to click on these other ones and show them to you but I can’t because it’s got personal information in them. I can’t click this one.

So, there’s a Facebook one right here. See, here’s what it looks like. So, I click the button. I clicked okay. I ended up in this list. I did that in November. It has my name. Matt: That was easy. You bypassed that old – remember we talked about old school versus the new methods. You bypassed that whole question of mine of do I want to enter my email address? Do I really want this versus just click on the register button, boom, you’re in. Chuck: Do I want to put a real one in? Also, typos, I mean there’s that percentage of us that just screw up, and that’s gone too. Matt: All these things that you’re talking about contribute to a higher opt-in rate. Double questions, triple questions. Chuck: So, everybody here, we were talking about relationship building and how that is paramount. There is no grey area. You’re either making money or you’re not. That’s where it is. Matt and I are on this side of the fence. We both know that to be a fact, and I feel a really heavy need to drive that home to you because it might not be obvious from the beginning, but how hard is it to build a relationship when you know this much about somebody. You’ve got and I didn’t even have the ability to give you wrong information or to make a mistake. So, I’ve got a picture, which by the way I put that picture up three or four days ago. So, that picture is the latest picture on my Facebook. Matt: Yep, I see your frequent changes. Chuck: But, my point is this changes here. The system checks. So, it got the accurate spelling of my name, my age, my gender, my email address I check my Facebook with. We all know that’s something that’s going to get checked. My cell phone number here which did not come through that connect button. I’ll explain that in a button, but it add it to the record, and where I live, very, very important stuff, and again, other plug-ins that have done this at the WordPress level that were $20 on the forum two years ago, three years ago now were really neat, but irrelevant because you weren’t using the information. Matt: Guys, why he has that screen up, this is a lot of the demographic information Chuck’s been talking about. If you haven’t quite wrapped your head around it yet, it’s so important to skyrocketing your profit, making even more money by segmenting your list and targeting your messages to only the most relevant people by gender, by age, by location. Let’s say you only want to target US people for certain offers, certain deals.

You can exclude all foreign countries. You want to target males. You know certain offers are better targeted for males. Don’t forget. That was my first inclination as well, and it took me a little time to realize that it was small compared to the other option here which is automating the process. Chuck: So, broadcasting is very important, but make no mistake, even without lying, no lying, no deceit, there’s a big difference in how you would say your message if you were standing in front of ten women that are 29 years old in LA as opposed to ten 65 year old men in London. No question, you would say it differently that type of thing, the communication of it. You can easily do that with one drop down box in the autoresponders. So, just simply changing your message like that will have a profound effect on the amount of time it takes you to build a relationship, and this information being utilized is the key. Matt: Not to mention the other factor you brought up which I thought was killer of the fact of excluding the non-relevant list subscribers on your list keeps from burning those people out too. Chuck: Yes, you can effectively utilize the entire list when you’re careful about who you’re sending info to. If you came onto my list let’s say wanting to know how to make money online, and a friend of mine came up with a really cool product but she’s a woman and her whole niche or her mode of operation is to focus on what’s important to women. So, she has a class on how to make money if you’re a woman online, which can be different than men. If you want to promote that because you know it’s great, it doesn’t make sense to send it to men. If I’m on your list and you send it, I probably won’t hold it against you, but you couldn’t do that more than a couple of times before you don’t have a chance to email me again only because I get so many emails, I can’t deal with incorrect, invalid, irrelevant information, and most people are in that position. So, just as if we’d be able to focus the information down to you possibly caring about it as opposed to you obviously don’t care is a big change in our market, big change, and the only people that are doing it right now are my 2,000 beta testers, and they’ve had it for about seven months and wait to hear their comments. Matt: Do you want to tell people how they can become one of those final beta testers? Chuck: Sure, the short version is this, guys. The pricing on this is obviously going to be similar to everybody else, which we can’t help with that. Everybody that uses it once we go public,

which by the way is in two and a half weeks, are going to be able to use all the tools. However, the pricing is going to be monthly, and it’s going to change how many people you have total in your lists just like others. The way we set it up for our beta testers because we quickly figure out that our beta testers are going to be the key to our success. Again, I feel like a rookie for not being able to guess that beforehand, but as we brought in the first few hundred, 300, we started to realize very quickly this is going to be the key to our success is our beta testers because they do things – we all do things differently. Now, we put up two distinct benefits to show our beta testers that they mean a lot to us, and therefore we have very rabid fans that are beta testers. So, we do have an opportunity for you guys to jump in and be beta testers, but I want you to clearly understand the pros and cons. We’re going to give you some pros that make it a no-brainer. However, there’s a down side. When you’re a beta tester, you’re not the same as a normal user. Yes, you get to do everything that a normal user does. Yes, you’re going to be there forever. Yes, you get all the cool tools. The difference is you don’t have the luxury of doing this. When you log in to your account on day let’s say two weeks from now, and this button is missing, you don’t have the luxury of shooting me a support ticket, calling me all kinds of names and wanting a refund. What we expect from you is that you go down to the bottom of the page and click, “Report a bug,” and tell us quickly because you’re our eyes in there so we can quickly go in there and fix it. Now, we believe that that’s the most important part of our future success. So, therefore in return for that, you get a chance to be a beta tester and pay one single payment which is cheaper, much cheaper than a year or monthly payments – one payment to be a lifetime member, and you can do whatever you want with it. That’s unheard of, impossible to sustain as a business model, very bad financial decision for us. Make no mistake, we have our beta testers in the game because of that and therefore, we will succeed in the future. That’s probably the most important to others. Between you and I, that benefit is secondary to the next one which I’m about to tell you which most the new people don’t really care about. You also as a beta tester have the ability to promote this system for the first two weeks it’s live before the rest of the world, and that is more important to me personally. If I’m in your shoes, whether I’m using this or not, I would jump on it for that alone because getting a recurring percentage of something like this a staple type of service that people don’t cancel once they start and having the first jump on it is very important. If I was one of the first ones to promote Awebber, I probably wouldn’t have been working for the last few years just because there’s an average stick rate in our world in the internet marketing space of three and a half months.

What that means is if you set up a membership site where you’re giving away some free stuff or you’re giving away some videos, the average across our business is three and a half months, most people will pay and then quit. There are two significant differences or exceptions to that – hosting meaning where your website is, and your email service providers. Therefore, when you bring people in during those two weeks to get the first jump on promoting something like this, when people sign up, they’re not going to cancel in a month. They’re not going to cancel in four months. The average is more like eighteen months, very important to be one of those first people. It’s also why it’s so important to be happy about paying a single payment for life. It’s not something that you would use for two months and cancel. It’s something you’ll hold onto. Prime example, I’ve had my email account for a decade. I don’t even want to talk about how much money I spent there. People don’t cancel their email accounts quickly. So, as far as with pricing, I didn’t even remember to put it up. Give me two seconds, let me find it. Pause the screen real quick. You guys can hear me, right? You can’t see the screen moving. Matt: Not yet. Chuck: Good, good, god. Matt: I want to back up what Chuck said. I was the 45th affiliate for Awebber back in 1998. I’ve been getting checks from them ever since because of referrals. He’s right. People do not cancel autoresponders, and you guys, to be the first to promote this, you’ve got a huge advantage. Chuck: Wow, really, 45th? Matt: Yes, my former business partner, Kevin, was the first. I was slow moving. They paid for monthly forever. I’m still getting paid. The first move is going to be huge for you here. Chuck: Oh yeah, very, very important. I’m having a real issue here. Give me two seconds. I’ll find it. Basically, I’ve got to find it from another computer. Here it is. Besides that, that’s a great opportunity to promote. I want you guys to get on this so you don’t have to pay for life. You’re getting the best deal. I don’t get paid for this referral. You guys on the other hand, never pay for the rest of your life here. So, you get the best of both worlds. Never pay for life after this payment, then you get paid for life whenever you bring a deal promoted first. Sorry guys, I’m two seconds away from being done, and here it is.

If I told you what kind of nerdy stuff I just pulled, you wouldn’t believe it. It’s crazy there. You guys weren’t aware that I was moving around in the background. Matt: Questions are already coming in. Tell them how they get locked in once they go past the subscriber level. Chuck: That’s why I love the Q&A area because the Q&A part of this webinar is a joy to do because people are great on my webinars. I had a thousand webinars in the last seven years, eight years now, and I can tell you it’s very odd to be in a position where you’re like, “Bring that Q&A on. Let’s go. I can’t wait.” Matt: Once I bypass my purchase numbers subscribers, what do I pay? Chuck: You pay the difference. They pay the difference between the levels, which I’m going to show you in a second, once. Once a beta tester always a beta tester, and that means that again let me make that make sense here. Matt: But, only if you make the best decision of your marketing life and get in now. Chuck: Oh, no question. Did you notice that we’re really not presenting? We’re just being wide open. I have Matt telling me when to shut up because I’m ADHD. I obviously didn’t have this ready to show you. This is all from the hip. The reason it is is because it’s not question this is the right deal. We are losing money with you. There is nobody in our business that would think differently. Matt: You’ve got to get on in this. It’s crazy. Chuck: What you’re seeing right now is not you. This is the beginning of the public offering that’s going to be live $39.97 a month is up to a thousand subscribers. As those users go to 1001 in their list, all of a sudden, the system will catch that and bill them the difference between that and the next tier. I’m going to show you some stuff that looks very complicated, but don’t get weirded out. It’s going to take me two seconds to make it easily understandable. This area is not you. It’s public pricing. This area is not you. This is possible yearly discount that we may give, and we’re still not one hundred percent.

Matt: If you do, you may need to do that out the gate, man. Chuck: I’m thinking that too. Down here, this is exactly you. Now, let me explain this. At this lower level, up to a thousand people, if you’re new to all this, you have a small list or you have no list at all, this is you. You will start once we go live at $39.97 a month, until you get 1001 people on the list. The system will catch that and start billing you at $55 a month. Matt: Which is still an awesome deal. Compared to what’s out there, this is very competitive with tons of advanced features. Chuck: Oh yeah, no question. We’re looking to dominate. We overdeliver in every possible direction, looking for more directions to do that all the time. We intend to take everybody. The pricing is competitive. It’s not the cheapest in town. It’s not the most expensive. Matt: The pricing is already competitive. The feature set is not, fourteen patents pending and tons more to come. That’s public. That’s not you today. Chuck: Right, and if we do the yearly discount where people pay twelve months in advance and get a ten percent discount, that payment would be $431.67 for the low account yearly. Beta tester, $297 once, no yearly, no monthly, no nothing. Matt: For life! Chuck: For life! Mail as much as you want. Matt: Check for a heartbeat. Chuck: Like I said before, we don’t have a need to create a presentation for this webinar to sell you. This is a bad financial decision for us. We couldn’t continue this. It’s not possible. This is just simply taken care of what we feel at this point are the most important users to us which is people that are on our team and keep an eye out for us. It has been one of the smartest moves we’ve ever made. Now, here’s what happened with the beta program. We had this open for limited time frames up until a month ago, and then we stopped. We intended to not have any more beta testers.

However, it just so happens that the need has arisen. Here’s why. We decided to change the name over to Send Reach. We knew that was going to be a heavy migration because the word List Animal and the connections to List Animal were throughout the whole damn system. So, we had to schedule blackout days to literally go in and move everything. So, before that point, we decided there were a lot of other things that we wanted to do such as pull ourselves out of being a server customer. We don’t pay server bills anymore. We have our own. Everything is on its own, but that wasn’t the case a month ago. We knew we were going there. We knew we were going to do that. We already stockpiled the equipment, but we decided to use that blackout team of switching to Send Reach to do all that at the same time. Once we did all that which we ended up being a mammoth migration. Now, we’re at the point where we really do need to test the heck out of this for the next couple of weeks. So, it just happens that we’re ready for some beta testers. I hit my buddy Matt up and I told him, and his mouth hit the ground. I said, “Look, when we stopped this before, our friends, our handful of friends that were letting everybody know about this, which again was not public, were like, ‘You cannot close this Friday. Do not close this.’” Do you know how hard it was for us to not say, ‘Okay?’ We just couldn’t do that. That wasn’t our main goal. We want to help our friends and everything and obviously this is sellable. It’s not even fair to tell you the truth, but we couldn’t do that. We had to stop it. now, we have a position where we need some more. We need people to go through the whole process. We need people of all levels. If you have no list at all, we need you to go through it and give us your opinion throughout everything, away from looking for things that are bugs. We need your opinion. We want you to go in. I’m not you. I can’t step into your shoes no matter how much I try. So, your opinion of it is very important to us. If you have 10,000 on your list, same thing. I’m not you. I want to hear what’s going on. If you have 150,000 on your list, we’re closer to each other, but no, I still need your version. Chances are we’re doing stuff totally different. So, we need all levels of beta testers for now. Once those areas fill up, we’ll stop. There is no solid number. You need a good cross section of it all, and this is what it is. So, like Matt was saying, one of his first questions was, what happens if I come in as a beta tester at $297, my list grows. We need your list to grow. We’re teaching you how to do it. We’re giving you tools to do it. We know your list is going to grow. You get over a thousand, it gets to 1,001, what happens? Well, that’s why I like the Q&A time of this call because I get to give you the answers that you really do want to hear because we set this up to make you happy. So, best case scenario is the reality. That means that the system will catch that you got to 1001. It will automatically bill you the difference between these two one time, the $100 difference between these two examples. Once you pay that $100, you’ll be in this tier. You go to 2501. The system will catch that and bill you that $100 once. This goes all the

way up. Once you’re a beta tester, you’re always a beta tester. So, do you have any questions for me, Matt? Matt: Let’s give them the link, man. Chuck: Okay, well, let me find it. You’re going to want to get it locked in with no delay especially when you hear what my bonuses are. Here’s the link, just go. It’s www.EraseMyPayments.com Write that down so you do not forget it. I’ll give it to you later, but write it down now. Matt: I’ll paste that into the question box and the chat box and you guys can click on it. Chuck: Get it locked in for life. Matt: Like Chuck says, this thing sells itself. There hasn’t been a hard pitch or anything. It’s just you’ve heard me gushing about how much I love it because I truly do. Because of what we talked about earlier, I want to build up more coins in the Matt Gill bucket, I’m doing everything I can to get you guys in on what I believe is one of the most incredible deals you’ll ever come across in your life. I truly mean that. That’s not hype. You probably will never again in the history of your life get a chance to erase your payments for life for your email marketing service. That’s no lie. That’s no joke. That is real. That’s how it is. I really want everyone on my list to get tons of value and love me for being the one that introduced you to this. It’ll probably never come around again, and being the competitive person I am, I want to be the number one referrer for the Send Reach beta program. So, here’s what I’m going to do for you guys. Pay close attention because I am going to give you guys some serious bonuses. First three people who get in today get a personal consult with me about marketing, anything you like. I guess we can talk about barbequing or whatever you want. I could use it to make some money. You get a personal consult with me live. First three only, I don’t care what level you come in at, just get it locked in. The first ten people are going to get my three million dollar email swipe file, a compilation of emails that generated over three million dollars. I’m going to give it to you. The first ten people only. The first one hundred people get the following buzz package, and then my bonuses end, and if you don’t think we’re going to get a hundred fast, you’re crazy. We’ve blown by it twice before, and it’ll happen again this round and this round will end probably quicker than before. Then, beta is done forever and ever. There’s no more rebranding changes. There’s nothing else. As a matter of fact, Chuck’s got a firm date in the very near future

that’s going live and you can begin promoting the new offer live as a first new affiliate, if you get locked in. So, the first hundred people that get in with me today or over the next couple of days or whatever, winds up being, get this – you get my email marketing checklist. This is the exact eleven point inspection to go through before you send any and every email. Check every one of these off, or don’t send your email. I’m going to give it to you, and you can use it daily. Number two, it’s a brand new document I’m working on. It’s not finished yet, but will be this month, List Building 101. This is for you guys who have been asking, “What if I don’t have a list? What if I don’t know where to start? What if I’m a newbie? How do I use all this if I don’t have a list?” Well, this is for you. This is going to teach you, and this is detailed. This is about a hundred pages of detail. It’s going to teach you to go from scratch for any newbie starting from the ground floor and you’ll know exactly how to find a market that’s viable and how to start building a list in that market even if you’ve never done it before, again list building 101 for newbies. I got you covered there. Number three, this is for newbies and seasoned marketers alike. This is my List Riches course. It’s pretty infamous. I sold it for $997, over a thousand of it at that price, and it’s not only soup to nuts, but it’s also got a lot of advanced stuff on how to build, manage your list, very important things on managing your list ongoing and marketing to it for maximum profit. You get that. Number four, you’re going to get my newest evergreen marketing course. This is how I use other people’s list to generate over 10,000 new members into a program, an online program in six months’ time. You catch that? This is called Evergreen Email Marketing. I used other people’s email lists to generate over 10,000 new members to an online program in six months’ time. You get these four bonuses for free, the first hundred only, not to mention everything you’re getting with this platform. It’s incredible. No payments for life, lock it in and EraseMyPayments.com. As you can tell, we’re not messing around. We’re very serious about this. We want you in there. If you have any, any, any inclination of building a business online, you need this. You have to have this service. Why not erase your payments for live and get locked in? Forget about monthly payments and start using advanced marketing techniques and prospering in the new era of email marketing 3.0. This is the way it’s done. Chuck: I’m pumped. I’m excited. I don’t know how else how to word to you because our market is so darn grey all the time. People are just constantly abusing it. I don’t know how to get through to you that this is nothing like you’ve run into before. This not hype. This is straight up, whether you come in or not, I’m going to live. Matt’s going to live and we’re going to dominate using this tool.

If it makes sense for you, do it. If you think it’s possible make sense, I would do it. If you intend to use the tools, no-brainer. If you don’t intend to use the tools and you promote other products, I think you’re insane if you don’t jump in to be first. What you might not know is I have one of the biggest joint venture affiliate lists in our business. I’ve decided to hold off – we’ve been telling them about it until after the two weeks that my beta testers get to promote first. As soon as I hit that list, you’re done. Matt: You guys get in before it strikes big VIP JV list. Chuck: It’s smart to do that, too, and I promise you no crap, no sales. If I were on the other side of this call, you could not stop me from diving into this for many reasons. Obviously, getting rid of payments for life, no brainer. I paid a ton of money. Matt: You’ve got some Q&A to hit. Chuck: Let’s do it. Matt: They’re wanting to get in. They want to ask their little questions that are nagging them. Let’s bang through it, man. Do you have time to bang through a few questions? Chuck: Yeah, I’ve got one in here that’s irritating me. It looks like we’ve had two people that have had some type of an error going through the cart, but others are not. So, do me a favor, if you have an error, I do want to know about it obviously, but again, we’re not live. We opened this up for you, but there are several other people that have already dove in. So, I know they’re isolated. So, do me a favor. If you’re running into an error, try it a few more times, and if it doesn’t work, then please send me an email or Matt an email. My email address is [email protected], or hit Matt up at [email protected] and we’ll get you squared away. Matt: We’ll get you taken care of, don’t worry. Dennis said he got through on the third try, so maybe keep trying. You guys keep trying. Chuck: We have this bulky built up front end and network for mailing, but I’ve got to say we haven’t spent all the time in the world making our order page obviously if you can see this look and feel indestructible, which we will over the next couple of weeks, but for now I think we’re finding we might have a little bit too much traffic for it this quickly.

Matt: You guys look at that list there before – you get, with each account, whatever level of subscribers you have, you get unlimited all that stuff right there, unlimited opt-in lists, demographic driven. That’s huge what Chuck is giving you guys – unlimited demographic driven and standard broadcast, the same thing for autoresponders, QR codes unlimited, unlimited advanced statistics. Chuck: I’ve got other things to bring up that like I said, we could do this all day long. I’ve been building it for two and a half years. I’ve got other things that might be the most important thing in the world for you that we haven’t even said yet. Matt: You’re getting it all and everything that comes out in the future. That’s enough said there. Chuck: Let me give you an example. I don’t think we can go through all of them, but it might give you an idea of our model and therefore, you’ll almost be able to guess a lot of the stuff after that. Once we did the research and realized we were holding a dragon’s tail, after we first launched internally. We started to do the research and what we came out with were several important lessons that we didn’t know beforehand about what our competitors do. One of them which was really jumping out at me was they were making ungodly amounts of money and didn’t have the company philosophy of spending hard to keep users happy. That really bugged me personally because I was like, “You screwed up because that’s exactly why I’m taking all your users because I will overdeliver about it and not be stingy.” That’s a lot of how we built the model. So, to give you an idea of one of those, in general when you track emails and this has been this way for a long, long time. Matt’s going to definitely chime in and let you know that’s the case. We track opens and we track clicks. Now, I’ve always hated tracking of opens because I know personally first hand, you can’t make them accurate. Matt: Warning, here comes Chuck’s tracking email rant. Chuck: I can’t help it, man. I get up on the soap box. It just pisses me off. I can’t believe it. It’s super unreliable, so when people jump up and definitively say, “I’ve got 32 percent opens,” I’m like, “You have no idea what they are.” I promise you because I’m nerdy enough to know you can’t track it appropriately.

Matt: This is one of those nerd things though that Chuck is going to dig in and figure out, dial in and boom, build into this and you’re going to have it finally accurate, reliable. You already have us. Chuck: It’s funny you say that. Let me open up. In the back of my mind, it’s always been bugging me, as we were building this system, I knew that that was on my short list. When everything calms down, I’m reinventing that because we need to know that information, but we can’t count on what’s out there. Our open rate meaning when you send out an email from our system and it has an area where it tracks opens and ours is built as solid or more solid than anybody else’s out there and you can’t trust it. You can’t trust ours like you can’t trust anyone else’s. It’s just not possible yet. What is done on the tech side is it’s a pixel tracking set up to where once this pixel fires meaning that email’s open, then it logs that hit. The problem is that all 1150 ISPs do it differently. ISP is Google, Yahoo, Comcast, AOL. That’s four of them. Matt: Someone can look at a message in preview and not fire it. Chuck: There you go, bingo, and some of you can look in the preview and it fires, and some can open it up and it doesn’t fire. It’s just no consistent. So, the only thing that has been good for is a general feel. If you’re used to around 30, I wouldn’t guess that it’s actually thirty, but all of a sudden it’s ten next week. You can see there was a major difference. That’s really where I placed it. Unique clicks is very trackable, very solid. That’s something you definitely want to pay attention to. You’ll see whether your engagement is there or not. Matt: So, you guys just a quick statement on tracking important metrics. If you’re not doing it in your business, do it. It’s specific to email marketing. Know what the most important to track and report on are, and monitor them closely, constantly, and open rates and clickthru rates are two of the most critical and that’s important that you stay on those and of course, accurate. So, that’s why Chuck’s so adamant about really dialing this in. Chuck: Yeah, I mean, it all comes down to data. Matt and I are ninja marketers, make no mistake. So, if we sat down and did our best guess on what something will do and how to position it, we’ll probably do better than most people. The problem is we can’t guess everything. So, it always comes down to the data. Matt:

The data is the only thing that matters. Chuck: The only thing that matters, money is the only thing that matters with a promotion. So, we do our best to make something most appealing using every little strategy we know to get it to sell and then there’s no question, but we still have to test it. Testing means putting out five different versions of it out there, sending traffic cycle through it and seeing who does the best. That’s just all there is. Matt: What kind of metric would you agree is EPC? Chuck: No question. Matt: Chuck mentioned EPC is your earnings per click. That’s the ultimate metric that matters. Chuck: It cuts down, cuts to the chase. So many people without – I had 2,000 people register for this webinar, and [inaudible 119:47] That’s the point. It doesn’t cut to the chase. Earnings per click cuts to the chase. If I’m able to send a thousand people and I believe you’re EPC or your estimated EPC is five dollars a click. I can almost bank on making five grand. Matt: So, let’s address that. Don’t buy into people’s projected EPC. Find out your own true EPC and then go big at it. Chuck: Yep, not question. Let me get back to this tracking thing. I knew in the back of my mind once everything settled down I’m going to go and I’m going to go restart thing. I know I’m going to sit somewhere on a beach for a week so I get away from everything and literally sit down and tackle that problem. Then, I started to take some time to look around and find out I won’t have a chance to. Somebody already beat me to it. It’s an expensive service called Litmus, and what they’ve done is they’ve used some programming instead of a pixel, and they come up with real solid data on opens. Clicks are not even relevant in this. So, not only is it data that can be counted upon or trusted. It also similar to us, they took that idea and ran with it. So, we’re talking a lot of data. Now, we decided that we want that available in our system for users. So, we thought, “Well, we’re not in the business of upselling.” The only time I’m going to tell any of our users about something that’s cool that costs money is because I’m using it and I can’t keep it to myself. It’s not about selling. This is about getting more users for us. That’s straight up.

So, I don’t want you to have to buy anything. So, I had long talks with this company until we finally figured out that we have the tracking side and a slimmer version of their other features. They have other features like some really cool previews of emails and broadcasts before you send them out, really cool stuff that comes with their service. We got them to slim down that side to a very small version, and the tracking is still the same and we’re going to pay for it for all the users. So, sometime over the next month I would guess, we’re going to integrate that once things settle down. Once we integrate it, you’ll have Litmus stats in our system that will not cost you anything. We pay for it. Matt: Chuck is spending some serious money. You spend a ton on this and continue to to make it the best thing there is. I can’t emphasis how big a deal this is that you get locked in on this now. This is a crazy price. Chuck: I was going to say the reason I was telling you that whole situation was so that you understood the model and how different it is than others so I don’t really need to go into the other hundred like that. You get the point. As you see things start to transpire. I’m looking out for you. If we can afford it, it’s on, and if I have to, if I can’t possibly pay for it all, I’ll make a decision whether it makes sense to put it in there or not and give you the option to go get it or not, but I promise we won’t be making money. We’re going to forego whatever possible money we would get for sending you there. The most important thing to us is we overdeliver to the extent that we don’t have a competitor, and you know our company motto. So, there it is. Matt: There’s another person, Hillary, that got in after trying a few more times. So, I just want to encourage you guys if you get in there the first couple of times, keep trying. We’re seeing people are getting through after trying a few times. Just don’t give up and then reach out to us if you need help. Chuck: Let me get it up here on the screen so you guys can see it. http://EraseMyPayments.com Matt: For general questions send to [email protected], but these order things, send them to Chuck. Chuck: There you go.

Matt: So, I’m getting rampaged with orders. Let’s bang through these Q&A like rapid fire style. I’ll shoot them at you. You knock them out as quickly as you can. Some of these, I might try to determine quickly if you’ve already answered them or not. So, you already addressed this. When we get over a thousand subs, can we upgrade later? Quick answer, yes, you only pay the difference between the two. Once a beta user, always a beta user. Locked into beta. Grandfathered for life. Only upgrade between the beta accounts. LinkedIn integration is coming, right? Chuck: Very soon. We have a massive list of upcoming stuff, but make no mistake, LinkedIn is one of the first on the list. We’re talking like the next couple of weeks. That’s an entry point now. We want to do that. It opens up a whole business line. Matt: Okay, here’s a big question. People want to know will Send Reach integrate with my preferred WordPress platform, whatever brand it is they’re using. Chuck: Let me set the stage on that. Let me try to make this as non-technical as possible. Since our system builds regular web forms like all the rest, the idea of making it actually work with another WordPress system is not hard. You make a web form. You copy the code. You paste it in. It will do the job. Between you and I, I don’t like it, but if you want it to work with it, you can right now. Now, let me show you where we’re really going. API, which stands for Application Program Interface, is the ability to truly connect between the two apps in the back end that make it look like it was built for it. From the beginning, we created one of those that was robust and easy to use. We expect that every service out there is going to want to integrate with us when we go live and they see the storm we’re going to create. Therefore, expect that just like Aweber, Constant Contact, all of them that very quickly you’re going to see back to back things being built as soon as we open the doors that will show true integration. So, instead of you having to go over, create a regular form, copy the code, paste it over to your WordPress theme, soon you’ll be able to create the connection with a button like this, name whatever you want, click submit. Then, take this key and this secret and place it into that account wherever that is, and all of a sudden, your whole Send Reach account will be in that WordPress theme with drop down boxes. So, we’re talking full integration. That’s where we headed. We don’t do that. It’s not something we would do. If we see that people aren’t stepping us quickly as we’d like, well then we will, but no question. All my entrepreneur friends are going to dive on that as soon as go live, no question. As a matter of fact, hint-hint, it might make sense to build a company that builds those, but that’s up to you. So, I

promise you if I wasn’t doing this and I saw this coming, that’s where I’d be building right now is a plug-in company for Send Reach. So, yeah, can it work with the themes WordPress plug-ins at this stage? Yes, but it’s at a very generic manual position like many of them are already where you copy the form and put it in there. Soon it will be awesome. Matt: Cool. I believe you have a pretty tight integration with Ten Minute Pages already, right? Chuck: Yes, very, and that’s a prime example. You go into Ten Minute Pages to build an opt-in page, you decide which type of list you’re creating. Is it a – well, it’s got the old name in there – List Animal. You click it from a drop down menu, and now all of a sudden, it’s like which autoresponder series? Which thank you page? There’s a drop down menu in his system. You don’t have to come into your Send Reach account. So, that’s the way we want it with everything – Which List, Optimized Press, Hybrid Connect, Contest Domination I believe it’s called. Our friend Kimbo Reilly just came out with a new one that pops opt-in boxes and opt-in video boxes right on your Facebook wall. We were in the conversation yesterday. Matt: How do you do it all? The Wizard of Oz over there. Chuck: Well, you know, just like you said the other day, I might have been subliminally trying to kill myself with that dirt bike last week. I don’t know. Now, you’ve got me questioning it. Matt: You’re like the Wizard of Oz over there. You’re constantly pushing buttons, pulling levers, turning dials. It’s like your a mad man. Chuck: It’s a lot. I don’t tend to do it forever. That’s why. Matt: I said we’re going to bang through these. So, again EraseMyPayments.com is where to lock this in. It’s not going to be open very long, EraseMyPayments.com. All right, text messaging, Chuck, you didn’t really talk much about the text messaging function today. Chuck: I forgot. You can – it’s in there. Yes, we have SMS. Like I was telling you guys since we don’t really have time to show you, the short version is this. When you build something at the base level very different than everybody else, all you have to do to do something ground breaking is add something. So, when we decided to add the SMS messaging,

which is I don’t know two and a half months ago, something like that. As soon as we did, all we did was build it, put it in there, and all of a sudden, it was revolutionary because at the base level, everything that happens in this is revolutionary. So, here’s what I mean. We add in the SMS platform that is just parallel to the email platform. So, if you want to send one out, it’s nothing more than hitting the next button. It says send an SMS. However, that means that all the other tools work. so, you can go into the filters page and only send to females or just like the emails, you can send to only people that live in this area that are in this age range and that are males, and that’s all breakthrough stuff again because the platform is breakthrough at the base level. So, yes we are very cheap compared to others. You go into the accounts area and buy credits if you’d like. I don’t have time to tell you how cool it is, but the short version is it’s awesome. Matt: I’m paying too much separate third party platform to export and import to you, which is ridiculous. So, I love that it’s built in here. Chuck: And, it’s good too. Just like the rest of the company philosophy. The short version is we’re trying to overdeliver at all points. Don’t assume you can know what it does already without going to check it out. Go check it out, and hopefully it will surprise you. Matt: There’s so much we didn’t even cover. The people want to know about importing a list. Can I important my list? Chuck: This is why I love the Q&A. How do I make this tiny? You have a couple of options out there away from our service. You either import the list at one of the companies that allows you to do that and we’ll send out a confirmation email which is suicide. Don’t do it. If I had more time, I’d explain to you why that’s a horrible idea. I personally did it, and it’s just really bad. You’ll lose most of your list. The other is to go to one of the companies that will do it without sending out a confirmation email meaning just import the list and you can mail all you want. The problem is there are a couple of problems there. Number one, of course the deliverability can’t be as good as the company that doesn’t allow that because some crap is going through the network. However, let’s say they’ve got it down and it’s working. We still have another problem. In most cases and soon I believe all cases except for ours, you will have to hide the fact that you’re in the internet marketing niche. Most will not allow you to import internet marketing lists. That’s all new. If you haven’t tried to do that in the last six months, you will be astounded. I promise you. So, we do it very differently, as you can imagine, than everybody else. I don’t want you to have to import and send out a confirmation email. However, I can’t let you just import anything, or we hurt our network. So, here’s what we came up with. I don’t know why

but every answer ends up costing me money, but here’s the answer. Isn’t it true? You know the whole history. Look, we have dedicated staff that will do this. You submit your list for review. We manually log into it and check it out. If it goes through, these couple things that I’ve outlined which look, if you’re not breaking the law, and you’re not destroying your list, you’re going to get in. We care about whether the true opt-ins. We care about how recently you’ve mailed, and we care about the number of complaints. However, let me stress. I’ve been marketing by email forever. I teach relationship building. I get complaints every time I mail out. It’s not complaints. It’s the amount. So, if it’s not overwhelming, you’re going to get in. Here’s what happens after that. We import it for you, manually. Here’s why we do that. It saves our system from being abused, and on the other hand, you get the benefit of importing your list without having to deal with the confirmation email. So, again I love the Q&A side of this webinar because I get a chance to tell you all the killer stuff we’ve done, and nobody’s better. Matt: So, the bottom line, if you’re legit, then it’s no problem. You’ll get your list imported, and they’ll even do it for you. No sweat. I can’t buy a list and bring it on. It’s a reputable platform, and it’s going to stay that way. Chuck: Absolutely, and on that same note, past that, if you ever get any complaints or somebody says you’re a scammer or spammer or anything like that, I’ve been in the business long enough to where I’m usually the guy that would ask anyway. So, I’m going to go in and take a look and I know what to look for. If you’re just marketing like we are and you need a little help, then I’m going to send you some pointers before we get rid of you. Unlike every other email platform where you’re just history, you can’t download your list and no explanation. That’s normal. That’s horrible. Matt: So many horror stories. You don’t want to be in one of those where they just kill you, don’t give you your list, no warning and all that stuff. Chuck: Like you said, our biggest asset in our business is our email list. So, waking up one morning to it being gone while following the rules is just horrible. Matt: You’re in good hands here, guys. You’re in good hands. Let’s try to bang faster. So, let me get this straight. Will you charge me any additional fees in the future for upgrades, etc, or is there some loophole catch that you’re going to hit me with something later?

Chuck: Here’s the only way you would have to spend more money. As your list grows, as we said, you’re a beta tester for life, it will charge you the differences such as let’s say you started with a thousand people or 500 people on your list. Six months from now, you’re at 10,000 people. The system will have in total over that process charged you this total amount. The other is you do have a possibility of having to spend money if you get into the text messaging. I’ll be wide open with you about this. We went around and looked for other companies to integrate with rather than take the time to build that. We found a couple. We didn’t really like what we found. We found them seeing us as competitors because they offer some of the same services that we do. We did have the opportunity to integrate with one of the top ones. What really threw us away from that was actually the pricing of messages. They were five cents per text in the US and I believe it was seven or nine in the UK. That’s kind of normal in that world. The only really significant difference is a company called Trilio. Trilio is by far the most stable and by far the cheapest at one cent per text with the US and four I believe with the UK. However, big downfall, you have to be a programmer for it to matter. It’s not to customers. It’s a backend with an easy plug-in system for people like me to create some cool tools. So, we decided to go with them. They were definitely the most stable as well, and all we did was build the whole platform, set everything up for you. We administer it. We support it. We do everything for you, and here’s where we make money from it. We charge one penny per message above it all, and we use our corporate Trilio account so you don’t even have to set it up. Matt: Only two cents a text? Chuck: Two cents a text to the US, and if I’m right, it’s five I believe in the UK, maybe four. I don’t remember. It’s cheap is the point. So, yes, there it is wide open, speaking about trust and credibility. Any question? Here’s what we pay. Here’s what we charge you. Here’s what we make. We just want you to have it. That’s it. Matt: Dude, you don’t want to know what I’m paying now. Chuck: No question. I looked around. I was blown away. I wasn’t a pro in that business. I had to go research it quickly. I was stunned. Matt: If you guys aren’t using texts, you’re leaving a lot of money lay on the table.

Chuck: Oh yeah, especially with webinars. Matt: Does this work in Australia, UK, foreign countries or can only US users use Send Reach? Chuck: No, it works everywhere. As a matter of fact, we had to recode the whole backend to accept Chinese characters. So, you can use it everywhere. On that same subject, sort of as a disclaimer, the text system will over the next couple of weeks be transitioned over to working everywhere in the world. Where it is right now is the UK and the US. That’s not because it’s not built for that. That’s because we didn’t want to roll all of them out at once. We go in the backend and click a checkbox and click submit, it works everywhere. So, we’re testing to make sure it’s solid. That’s all, but that’s the only one that’s not worldwide. Matt: You can use this from any country basically. Chuck: Oh yeah, no question. Matt: Resend to non-opens? Chuck: No, but that’s on our short list. I need that personally. Remember, I haven’t had time over the last two years to just simply be a user. I can’t wait to do that. I can’t wait to sit down and just simply come up with a class to really make this thing dance. I’m that guy. There’s a couple of things that I need to have happen. One of them is to mail unopens, segment opens. There’s a handful of those, but trust me it’s on the short list. Matt: Okay, on the list. So, they want to verify, “I can promote this as an affiliate if I get in now?” Chuck: You can. Do not do it yet. You have to wait for us to tell you go. Once we get everything live, which should be very soon, a couple of weeks, we’re going to say, “Okay, go, you’ve got two weeks to hit this before I do.” Yeah, you’ll be the first ones promoting it. We have the whole front end sales process. Matt: Even before Chucks big JV Network gets in, you guys get first move to promote.

Chuck: Before I mail my list at all. Matt: Nice, you already answered this, public pricing to the public. You already showed that. Can I specify the time of day my autoresponder message goes out to my list? Chuck: We are back and forth with that internally. Let me show you something here real quick. It’s actually set up in days, hours and minutes from the time they opted in. This right here, if I’m going to be wide open, is something that we are still back and forth with deciding what we want. At this stage right now, it doesn’t over-deliver, but that is not where we hold off. However, it just reminded me that I never did show you that we target autoresponders. Matt: You target what? Chuck: It’s the autoresponder drop down menu for demographics. So everybody has something like these, everything up here. Everybody has something like this down here. Nobody has this section right here, and also the short codes. I don’t think you want to hold up any more time. Matt: Can I capture mobile phone numbers? Yes, that’s part of those demographics when available that are pulled in. correct? Chuck: No, that’s not brought in through Facebook and such. Matt: You were going to say how your number got on there. Chuck: You can add it to the regular form wizard, or when you use a Go To Webinar registration, it shows it as an option in there, and that was actually our first goal because we wanted that to happen for people to follow-up with webinar registrations before they come to the call. So, yes, you can do it. We’re going to come up with more options on that. I’ve got a whole bunch in my head, but again, I don’t want to waste your time. Matt: They said, ‘Holy smokes, I can cancel another third party service now.”

Chuck: See, all I had to do was create big bills and over-deliver and I’m getting everybody’s users. Matt: Yep. It says, “Good grief, what can’t it do?” Chuck: Well, it was built by me, so it can’t ride. Its microphone continually goes up. Other than that, I think it’s pretty good. Matt: How many different lists can I have? Chuck: As many as you’d like. Matt: Unlimited number of lists in there. Chuck: Yes, as long as they stay within their paid subscriber limit. Otherwise, they bump up to the next level, but still unlimited number of lists. I have 250 in my Awebber account before I moved them over to here. I totally understand the need to create new ones, got to create new ones. Matt: What if I don’t have a list? I’ll answer that. I’ve got you covered with my bonus there. How do I move my Awebber subs over? You already answered that. Can someone opt-in your list if they’re not on Facebook? You kind of addressed that. Chuck: That’s a yes, definite yes. Don’t forget, our system will automatically go find public social information about the users you have on your list that you import after you import them. Don’t forget that, very important. Also, that gives you the ability to use regular forms and Go To Webinar registration forms without the connect button because you know the system will go out and find information for them. The information that it finds, there’s two stunning pieces of information about that. One, it finds much more than I thought it would. It pulls in forty to sixty percent – forty to sixty percent of your list, and this is across the board, will have some sort of demographic information in it after the system looks for it. However, when they click the connect button, they give more permission than we would have to go find public stuff. So, the chances of us having every single detail publicly are not as good. There are some cases where it does come in that way, but in general, it’s

very limited. We know their actual name. We know their email address because that’s how I found it, and we might have gender. We might have the location. We hardly ever have all of it that way, but you do have the ability to start using a demographic tools. That’s the point. Matt: You’re big on the connect, connect of opt-in, right? Chuck: I personally use a registration plug-in everywhere because it just does such a good job. There are some cases where I need to do regular opt-in forms. When I personally do webinars, I don’t think the connect button is the right answer for that. So, I use the registration form that we have within here from our connect I just show you. It asks for the name. It asks for the email. Those are a no-brainer. You don’t have a choice. Those are required. It asks for the phone, but it doesn’t require it. If it gets the phone, then I’m able to text them as well. Matt: That’s the same thing I do, optional phone. Chuck: You have to because there’s plenty of people that are giving that out. Matt: That’s the webinar registration process. You prefer the connect button method. Chuck: Absolutely, the registration plug-in, yes, or the QR code from local stuff. Matt: I’ve seen more and more of those popping up locally here myself. It gets some traction. Chuck: You and I are pro marketers, so what it really means is that fifty percent of the ones that we see locally look like they don’t even work. You know what I mean? Like a big billboard with just a sign on there, but no idea even what the hell it means, that kind of thing. Anyway, go ahead. Matt: Let’s see. Just to confirm, this is a one-time payment. Damn, they got us. Chuck: Yes, it’s a one-time. Matt: They just can’t believe this.

Chuck: I understand. It’s unbelievable. Matt: It’s an amazing offer. I do local marketing for local businesses. You pretty much touched on the benefits for people. It’s pretty cool. Chuck: You are five seconds away from having no competition whatsoever if you’re doing local marketing. Matt: Wanted to know if there’s any training. Yes, I’ve got you covered. Integration with Twitter or LinkedIn? You mentioned LinkedIn already. Did you mention Twitter? Chuck: LinkedIn and Twitter we’re going to add as buttons. LinkedIn is number one. Twitter is very secondary at this stage because it doesn’t have all the social information that your Facebook account has. However, of course, we’ll add it. At this point, the way our system goes and searches for information, Twitter is one of the first things it actually checks. So, if you have a Twitter account, let’s say you have a subscriber that came in with just a regular opt-in form or was imported a list from before. If they have a Twitter account with that same email address, we will find them and we will bring in whatever we can. That’s its integration with Twitter at this stage. That will go. It will be better. We’ll have a link later, but between you and I, it’s worthless. Matt: Do we have to pay by PayPal only? Chuck: Yeah, but you’ve got an actual cool little position that you’re in right now only because they’re one time payments. You see PayPal allows you to pay directly with a credit card without a PayPal account if it’s one payment. They just don’t allow it for multiple payments. So, fi that’s the case and you don’t want to pay with PayPal, when you get to the PayPal page, look right below the area you’re supposed to sign in, and it’ll say something about paying with a credit card. Click that. It’ll open up a big form. You can pay with a credit card. Another one time only option. Just pay once before you can use that alternate payment option of not paying through your PayPal account but just a regular credit card through a PayPal merchant. It’s just below the sign-in form. Matt: Again, the link is EraseMyPayments.com. A couple more questions here, man. We’re going to call it a wrap. We already talked about analytics, open rates, click-thru rates, covered that. I can’t really understand. If they’re not using Awebber or any other big name autoresponder, can we let you in there to see if they have an IP address.

Chuck: Importing, let me be real straight up about it. If we can’t confirm that it’s an opt-in, it ain’t going in. It’s really not hard for me to go into an Excel form and type all that crap in. I don’t mean that you would. I mean that I need to protect everybody else and that’s a problem. We have let a couple of exceptions in. If you think that you’ll be an exception, then go ahead and order the account. Go into the sort area, and detail it for us, but I promise you, I promise you, we will go into it with both feet, and it has to be clean or else it’s not coming in. It doesn’t have to be perfect. It just needs to be real and provable. Matt: So, even if it’s not one of those top name, top tier providers, ask themselves, is this a legit list I built? If yes, then you’re going to verify that, and you know what’s up. Chuck: That’s the important part right there. We know what’s up. That’s really important because that means that we can actually do things that are a little bit less rigid. I can look at – I’ve been in this so long, I can go in and look at your email list. I’m going to know quickly whether you’re making money, whether you’re not making money, whether you’re taking advantage of them, whether you’re not taking advantage of them. As long as you’re not going to hurt our system, we’re bringing you in. I’ve got to tell you, here’s how our no's have been. “Um, okay, there’s an overwhelming amount of complaints that you haven’t emailed them lately. No change I’m bringing it in.” We don’t come back with, “No.” We come back with, “Here’s what you should do for the next two weeks and resubmit it.” We want to take it. We want you to be in there, but that’s – we suggest is the point. The only time I’ve heard of an absolute no without any suggestions has been, “I’ve got 150 people in a Word file. Can I put it in?” That’s not going to happen. So, hopefully next time. Matt: I have a quick thought on that. Number one, I just want to reiterate. You’re not going to pull anything over on Chuck. So, if you know that you’re legit, hey man, get in, talk to him. That’s why I recommend. Number two, if you are grey in any way, here’s what I would do personally. I’d get one of these beta accounts, get locked in, and work my butt off all day every day just to get people opting in to my Send Reach account. I wouldn’t pass up this deal for any reason. Chuck: I’m going to say this but I’m not representing my company. This is just me, just personal opinion. Look man, a couple of times I had to say no to people and the first thing I’m thinking is, “If you want to do this, all you’ve got to do is pop up one of the accounts that do let you import and do whatever the hell you want. Let’s do that.” Everybody who doesn’t fall out, I’ll end up taking. Either do that or just start driving them to your Send Reach account.

Matt: What if you go above 25,000 subscribers? Chuck: There’s a reason that you can’t automatically set that up and that’s going to be the same way it will be when it’s public. There are two reasons for that. One is a lot of times to really over-deliver to somebody that has a bigger list, you’ve got to be a little more customized, a little more involved, and not only that, you also deserve some different customer service because we’re talking about significant amount of income with a ten percent difference of deliverability and click-thrus and stuff like that. So, not to belittle anybody who’s smaller than that, the point is to protect our system as well as protect the relationship with that user, it’s all verbal. We aren’t looking to take advantage of you. This isn’t a sales process. If you have 35,000, 150, 250,000, five million on your list and you want to be in, getting the 25,000 and then hit me up with a support ticket and a way to contact you. We’ll figure it out. We want you in there. I hope it becomes very obvious throughout this that we have no intentions of [inaudible 153:13]. So, we’ll figure it out. We want it to work. Matt: Those will be custom quotes on that special service stuff. Chuck: Oh, very. It will probably be me. Matt: Will emails be accepted by Hotmail and Gmail that are sent through here? Chuck: Absolutely. Matt: Did your Gmail test? Chuck: Yes, they all came in. I deleted it, but I brought it up earlier. I quickly delete them because I test all the time. They came in. I brought them up. Matt: What are the tracking links look like? Someone says they don’t like Awebber look of documents. Chuck: They’re not as near as long. I know exactly what you hate about that, but look I can’t go as far as really going in depth on that because now we know that it’s only a matter of time before they’re going to look different, but right now they’re much better than

Awebber. I know I couldn’t agree more. Awebber is gibberish all the way across the screen. It pisses me off, but these are much more realistic with some PHP involved, but there’s still normal tracking links. Again, I assume they’ll be a little bit different once we get Litmus in there. Matt: Cool. That’s all I got, and that’s all the questions I saw. So, I say we call it a wrap. You guys, this is a no-brainer. You don’t have to think about it. If you’re thinking about it, stop. You’ll never get this opportunity again. I’m quite confident of that. I know my bonuses for you first one hundred are going to help you in tremendously. I threw in the kitchen sink to help you with email marketing and making some serious bank here because I truly want you to make it. Make sure you get in here. I believe very strongly in this. This is the future of email marketing. If you miss this now, I think you’re going to kick yourself for a long time. I think when you see it catch traction with the public launch and just steamroll and this thing is taking over internet marketing as the new standard, I think you’re going to want to and you’re going to be forced to come onboard at a later point, and you’re always going to have that nagging thought in the back of your mind, “I could not be having these monthly payments.” I did my best to get in front of you and to tell you and recommend that you get on it, so my hands are washed of this. It’s up to you, and I highly recommend that you get in. Just remember, EraseMyPayments.com. I don’t have anything else. Thank you so much Chuck for taking the time to reveal everything you’ve learned, everything you know, and you showed us this amazing solution. Chuck: Thank you. I appreciate you being accessible, and quite honestly I just enjoyed that we’re so in synch with a lot of things because there’s a lot of people in our world and we just deal with it. Matt: Email marketing is a great way to make money. I wish everyone was just as passionate about it as I am because it’s been amazing thing for me. Chuck: It’s the only chance at real freedom is to own it with that relationship be able to promote whenever anybody else comes out with that’s good. I want to make sure that everybody knows that. I know this side of the fence with Matt, and I can tell you he truly has your best interest at heart. I needed to make sure I told you that because again, you guys have to guess what happens over here. I’ve been there. I remember vividly, and I can tell you I deal with like what we were just talking about. I’ve got a massive JV list of a lot of relationships. I can tell you Matt’s one of the good ones. So, listen to what Matt says. Continually listen to him. He’s not going to send you anything he doesn’t believe in just to cash in. That’s not normal.

I find that all the time and quite honestly it inspires me a lot even though I have that motto, I can forget easily just simply because of a lot of money, and watching Matt reminds me of that. So, I needed that. Matt: Thank you, man. Final parting just advice, even if you don’t get on this which I think you’re crazy not to, at least remember this, at least remember this that Matt and Chuck told you to always focus on building your list. Your list is your most valuable asset in your company. It’s not your intellectual property. It’s not your copy, your sales copy. It’s not any process you have, although all those have value. Your list is your most valuable asset and building a relationship list is going to pay you in spades forever for as long as you control that list. So, build your list, control it, focus on bonding with it and giving value, and you’ll be set. You can leverage that list as your personal ATM machine. I just want to hammer it home for you guys, just to engrain that in your business. Chuck: I couldn’t agree more. Everything you said is exactly right. Make sure you dedicate the time to it. It’s worth it, and yes it’s like an ATM machine what you do. All right buddy. Matt: EraseMyPayments.com, get in, and this is Matt Gill and the 9th worst dirt bike rider in Maryland signing off. Chuck: Everybody have a great day. http://EraseMyPayments.com

EMAIL MARKETING 3.0! + No Monthly Fees For Life! = No Brainer

Over 2 Years & $1 Million in the Making… With 14 Patents Pending & Over 2000 Beta Testers Strong…
Breakthrough New ‘Next-Generation’ All-in-One Email System Explodes Your List Growth and Unlocks Hidden Profits Hiding in Your List!
WARNING: THIS IS THE LAST BETA TESTER OFFER EVER! Because public Launch is Monday April 22nd, this Ends at Midnight Friday April 19th OR SOONER! (at Chuck’s discretion)

Yes! I Want to Lock In My Beta Tester Account For This ‘Next-Generation’ Email Marketing System, And Have Unlimited Email Sends to My List For No Monthly Fees For Life! http://EraseMyPayments.com

Watch the full video for Software Demo, answers to most common questions, limited bonus details, and exclusive beta tester advantages that no future customers will ever have. NOTE: Your Personal Invitation from Matt Gill to Claim One of the Final Beta Licenses Ends at Midnight on Friday, April 19th or SOONER (at Chucks’ discretion) Questions? —> [email protected]

SPECIAL REPORT: “2 Pillars & 4 Steps to Freedom Online” FROM THE DESK OF MATT GILL “Here’s my best solid advice from doing Internet Marketing full time from home for over 15 years, and generating over 8 Figures. I want you to take this advice to heart and focus on it in your Internet business pursuits. So it all boils down to this… After doing this full time for over 15 years now, I’ve realized that there are 2 things that have: A) Been responsible for the lion’s share of the 8 Figures I’ve generated online. B) Been consistent in producing for me as the sun rises and sets every day. You know them already…. everybody knows them, but… When will you get REALLY SERIOUS about them? I can tell you with confidence that when you do, when you focus on these 2 things day in and day out… You will have total freedom. You’ll own your life & business and always will from that point forward. Do you want that?

Then do this: Focus on this every single day: 1) Listbuilding 2) Email Marketing Boom, and BOOM. This has been my ‘bread & butter’ for 15+ years, and I know it can work for you for anyone if you focus on it. Make it a top priority. So Why Listbuilding & Email Marketing? For starters: Your #1 Most Valuable Asset in your business is Your List. #1 by far. So how do you treat your #1 asset? Do you focus on building it daily and maintaining it daily like it deserves? Do so starting today. This asset is “Unbreakable” (unlike other assets you may invest in) It just keeps giving and giving and giving….. Go to it like ATM machine and make withdrawals anytime you want. (DAILY!) If you take away everything from me and leave me with just my list, I’ll be back on top in a matter of weeks.

This is the best “insurance policy” you can have for yourself. No other investment is as liquid as a list. When you spend a little money to get people on your list, you can IMMEDIATELY be profitable. From then on, it’s all GRAVY! And it just keeps on giving, and giving and giving… 15 Year Observation: The difference between those who have succeeded and those who are still struggling is ongoing focus on building their list. Ongoing, as in part of their daily operation. Good Times & Cool Stuff. My list has been the #1 money maker & funder of “Cool Stuff” & memories of a lifetime for me. Private Island vacation in Fiji, annual family trips to The Bahamas.. to Cabo, a limited edition Range Rover House etc) That’s all neat but.. But when Tough times hit, it’s been a LIFE SAVER! I can always rely on it to produce.

Treat your list like the valuable asset that it is. Appreciate it and it will appreciate you! List = Wealth List = Traffic on Demand List = Money on Demand List = Freedom B: How I’ve Made a Full Time Living Online for Almost 15 Years? My “Bread ‘n Butter” has been email marketing to the lists I built. Sent many thousands of emails. Generated 8 Figures in revenue from the emails I’ve created and sent. I’ve been able to work full time from home, retire my wife from working when our first son was born, and live an amazing life. I’ve even made some big name gurus rich & famous from my email campaigns too :-) It was fun, but I got tired of doing that! I like to live a life of leisure now, waking up when I want, spend time with my family, be there at all my kids important events… go to late breakfast or early lunch with my

wife on a whim… workout & do my shopping when it’s not busy, & see movies when I’m the only one there lol… …people always ask me “what do you do” because they I’m always in flip flops and Tshirt with my hat on backwards. All the time. I don’t even own a tie anymore. I don’t have to put up with stupid office politics, or go to any dumb boring meetings. I simply spend time focusing on building my list and doing email marketing. I want to encourage you to get serious about doing the same. How can you “get serious” about it? Step 1: Write down your goals very specific and print them off and put them in 5 places where you’ll see them every day. Read them and see them and focus on them all the time. How many leads a day you want? How many subscribers? How many clicks? How many sales? What is your average Earnings Per Click? (EPC) How much you want to make in profit? Be specific. Start somewhere and work to improve. Readjust when you hit your goal. You have to do this or your just messing around!

Step 2: Do something every day to learn how to build your list and improve your email marketing. Every Day. Invest in yourself, your knowledge and your skill set. heck, I’m think I’m pretty good at this and just this week I paid $800 to 2 guys to get their unique methods on email marketing. I’m always learning and improving. Step 3: Do something every day to actually grow your list, and do something every day to market to your list. Do it. FINALLY: Find and use the very best technology available to help you build your list fastest and extract the most profit from that list the fastest. Of course I’m talking about the “Send Reach” software / service that we demo for you right here on the video at the top of this page. You will never be able to get this for no monthly payments again other than RIGHT NOW. PLUS HERE ARE YOUR EXCLUSIVE BONUSES FROM ME: First 3 Get a Personal Consult With Me First 10 Get My $3 Million Email Swipe File First 100 Get the following 4 Bonuses Package: 1) My Email Marketing Checklist: The Exact 11 Point Inspection to go through before you send any and every email. Check everyone of these 11 points off or do not send that email!

2) Listbuilding 101 Master Manual (85+ Pages): How to go from scratch for any newbie to know exactly how to find a market and start building a list even if you’ve never done anything online before. 3) List Riches – my famous $997 course on managing and marketing to your list for maximum profit. Plus Advanced list building and monetization methods. 4) Evergreen Email Marketing Training: How I Used Other People’s Email Lists to Generate Over 10,000 New Members Into a Program Online in 6 Months. You can do this. I believe in you. You can do this and realize success beyond your wildest dreams. Focus on Listbuilding & Email Marketing. That’s my best advice. - Matt Gill

Yes, I Want to Lock In This “Next-Generation” Email Marketing Tool With Unlimited Email Sends to My List For No Monthly Fees For Life! http://EraseMyPayments.com

-