Case no. 27
Presented by Susant-1225111155 Tushar-1225111156
Content
1. 2. 3. 4. 5. Case Summary Case Facts Problem Statement Solutions Conclusion
Case Summary
• Mr. Jack Taylor started Enterprise in 1957 • Annual sales more than $13 bn. • It’s the largest & most profitable rental business in North America. • Runs in more than 6000 location. • Operates in Canada, Germany, Ireland and The United Kingdom.
Case Facts
• Unique strategy implemented targeting
drivers who owns car were being repaired who were driving on vacation Hauling home improvement materials In need of an extra vehicle for an out-of-town guest Simply need an extra car for a few days