Enterprise Rent a Car

Published on June 2016 | Categories: Documents | Downloads: 49 | Comments: 0 | Views: 567
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Enterprise Rent-A-Car
Focuses on its people

Case no. 27
Presented by Susant-1225111155 Tushar-1225111156

Content
1. 2. 3. 4. 5. Case Summary Case Facts Problem Statement Solutions Conclusion

Case Summary
• Mr. Jack Taylor started Enterprise in 1957 • Annual sales more than $13 bn. • It’s the largest & most profitable rental business in North America. • Runs in more than 6000 location. • Operates in Canada, Germany, Ireland and The United Kingdom.

Case Facts
• Unique strategy implemented targeting
     drivers who owns car were being repaired who were driving on vacation Hauling home improvement materials In need of an extra vehicle for an out-of-town guest Simply need an extra car for a few days

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