Enterprise

1



ASSIGNMENT.3.


ENTERPRISE RENT-A- CAR






APPLIED INTEGRATED BUSINESS
INDIVIDUAL REPORT




2014
POD 2 (TWO) 9-11am Wednesday Service 4
– Dr Simon Reilly and Mr Gareth Jenkinson
Tutor: Mike Kennedy
University of Bedfordshire
Friday May 9
th
2014
BY
BENIE
GATEMBO
1219601
2


CONTENTS
Executive Summary……………………………………….3
Introduction……………………………………………….4
Reason for Choosing Luton………………………………5
Analysis of The Market…………………………………..6
Analysis of The Market continue………………………... 7
Competitive……………………………………………….. 8
Premise of New Branch……………………………….. ... 9
Conclusion ............................................................... 10
References ............................................................... 11
Appendices Detailed ............................................... 12
Appendix .............................. Error! Bookmark not defined.
Appendix .............................. Error! Bookmark not defined.
Appendix .............................. Error! Bookmark not defined.
Appendix .............................. Error! Bookmark not defined.
......................................................................................





3




EXECUTIVE SUMMARY

This final business report of the year is about Enterprise-rent-a-car. Due to the
worldwide economic crisis, Enterprise rent-a-Car industry has helped to increase the
development of the country. People like better renting vehicles instead of buying new
cars.
The report is on the subject of a creation of a new branch in Luton Airport which
could have a huge impact in the region, because the demand for company’s
products and services are required.
The report will have a glance in addition to the financial analysis of the new branch.












4




INTRODUCTION
The main reason of this 1,500 words final business report of the year is to construct
a new branch for Enterprise Rent-a-Car in Luton Airport, which was chosen for the
business.
This new branch is designed to attract many customers from everywhere, from
different categories of people such as: students; young professionals; tourists;
migrants; people; men and women currently focus on local businesses.
This closing report will also analyze the reason for choosing Luton which is just of off
the M1 motorway which connects to all the majors cities in the UK.
After that explore, a situation analysis that covers the current environment of the
Enterprise rent industry and the particulars of the new branch made.

Then to make out volume, prices, budget, advertising strategy plan and guide in the
equivalent point to gain market watchfulness among many people, it is important to
also create an interactive new experience for the branch on one hand and on the
other hand, consider financial forecast for 3 Years.
Finally have a sight and discussion about estimate the profit company volume per
year for the first three years and come to a decision which local markets require to
be infiltrating in order for the proposal to be effective.
Reflect on these questions and based on outcome a conclusion and
recommendations will be offered.



5




REASON FOR CHOOSING LUTON
Location is very important for the start of new business. According to
www.lutonhistory.com, Luton area is one of the largest oldest town in the UK, and
it has a long and interesting history.
The city of Luton It has several museums located throughout the area, there are
many parks to be found in the town, and in addition traveling around the city is easy,
as is making the journey to London easy the voyage to London.
Furthermore, one of the most unique area attractions is the Mossman Collection,
consists of horse-drawn cars from the 18
th
century on, and is the largest of its kind in
the UK.
An additional admired car trip to make from Luton is to Windsor Castle, which is one
of the official homes of British royal family. This arrangement has roots and tourists
should not ignore the opportunity to utilize enterprise and pay for it visits.
Fundamentally, Enterprise Rent –a-car’s primary focus on region markets. Extract
from www.enterprise.com, consumers are people who would like to rent cars where
they live and work.
Although for this new branch, Enterprise has focused on having operations
throughout a wide system of the region.
The branch will started to target businesses that may require rental cars at diverse
airport locations. The market permits the region to suggest a rental package that is
suitable, has excellent rates and propose a large collection of automobile.




6




ANALYSIS OF THE MARKET
Enterprise Rent-a-Car industry is a universal one where car rental organization offers
temporary use of automobile to the consumer, individual; companies or business.
According to www.enterprise.com, the US is the biggest market segment in the
industry.
The industry wins awards for achievement in many countries; even here in the UK
there are some of those who won.
In Enterprise’s view, the company it is implicated in his consumer satisfaction. His
most important activity is renting automobile to consumers who require a car may be
because of an accident or mechanical repair or the robbery; or start a short
business; or just for holiday trip some time for a special occasion.
Different categories of clients are welcomed to hire the cars as long they agreed to
the rental agreement terms and conditions, therefore, companies as well as
individuals are all welcome.
Rental agreement for customers is applied to all type of people and is as follows:
your agreement with the company; rental period; your responsibilities; use of the
vehicle and charges.
The agreement is the entire agreement between the consumer and the company
concerning the rental of the vehicle and cannot be altered unless agreed to in writing
and signed on behalf of the consumer and the company.
The company assures the consumer that the vehicle is roadworthy and suitable for
renting at the start of the rental period.
Agreed that the customer may have the vehicle until the return date; may agreed to
extend this rental period orally or in writing but the rental period may not be more
than one month.
7

Customer must look after the vehicle and the keys, must inspect the vehicle prior to
taking possession of it; must stop using the vehicle and contact the company as

soon as the client become aware of a fault with the vehicle; must bring back the
vehicle to the company by the date and time shown in the agreement; must check
that not any personal belonging has left in the vehicle before bringing it back.
The vehicle must not be used by anyone other than you, hire or reward, for any
illegal purpose outside the United Kingdom. While under the influence of alcohol;
overloaded with more passengers or to transport dangerous goods.
The client agreed to pay the company the following charges: the time charges for the
rental period and any extension of the rental period at the daily rate; all fines and
court costs for parking, bus lane, congestion charge and other offences assessed
against the vehicle; and any recovery fees applied where the damage to, or vehicle
fault is the result of human error.












8




COMPETITIVE
Competition for the industry augmented on one occasion business airport travel
become popular in Luton Airport, as well technology progress permit for shorter
advance booking time, electronic maps and 24 hour client service. According to
www.enterprise.com, competition is increasing within the industry with major
companies like Hertz and Alamo car rental companies which have set up their
business in the region and propose a chauffeur service too. These bring competition,
because they set up also for quicker and easier pickups and drop off around the
region. The new branch should put the rates lower than the competitors to gain the
market but most customers desire good service to lesser prices. Competitors which
give good service to the clients could be a better one. Customer satisfaction service
is an important part of the Enterprise Rent-a-car for maintaining the investment.









9



PREMISE OF NEW BRANCH
The office is 1600 square feet, containing one room for branch manager, and one big
open room for four others staffs which the number will augment every year in link
with the increase of number of cars per year.
Rent costs are on average of £ 1500 per month;
Fixed salary for all employees
Space for washing cars, and increase skills and experience within training
opportunities with employee
55 cars to start with and warehouse should facing the main road highway













10



.