Entrepreneurship
Content
COLUMBIA AREA CAREER CENTER ENTREPRENEURSHIP
COURSE SYLLABUS 2012-2013 Instructor: Classroom Phone Number: E-Mail: Pete Eichholz 573-214-3045 [email protected]
www.career-center.org
Unlock your entrepreneurial creativity and develop a greater understanding of the free enterprise system. Learn to write a business plan for the business of your choice, interview local entrepreneurs, and create promotional materials for your business and more. Additional units include management functions, market research, human resources management, communications, leadership, forecasting, leadership, marketing, motivation and finance. Grades 11-12. Credit: 1 Recommended: Marketing COURSE OUTLINE First Semester: The Entrepreneur Recognizing opportunities Legal Forms of Business Ownership Economics Market Research Costs and Cash Management Second Semester Location, Marketing & Competition Competitive Analysis Sales & Communication Social Responsibility in Business Management & Risk Franchising & Exit Strategies The Business Plan MASTER LIST OF COMPETENCIES TO BE COVERED AT END OF SYLLABUS TEXTBOOKS, RESOURCE MATERIALS, MEDIA SUPPORT, ETC. How to Start and Operate a Small Business; National Foundation for Teaching Entrepreneurship Supplemental materials – supplied by instructor Note: Students need to bring a pencil or pen, three-ring binder and/or notebook to each class. CAREER CENTER EXPECTATIONS All Career Center classes strive to prepare students for adult life by teaching skills and behaviors that will be valued in the workplace. The following expectations are stressed and graded in all Career Center classes. Your instructor will review these, provide instruction in all areas and answer any questions. Attendance – Be here on time each day, prepared to work, dressed appropriately Respect – Use appropriate language, be honest and truthful, be respectful of peers and adults, Safety – Follow safety rules and procedures, keep work area orderly
Document1
Responsibility – Complete work on time, follow directions, use resources to answer questions, ask for help when needed, contribute to class discussion Quality – Show determination to complete tasks, be consistent in quality, focus on the task at hand Team – Work as a productive team member in a variety of roles, communicate in a sensitive way GRADING SYSTEM Grading Scale: A 94-100 A90- 93 B+ 87- 89 B 83-86 B80-82 C+ 77-79 C 73-76 C70-72 D+ 67-69 D 63-66 D60-62 F 59 - 0 Percentage of Grade: Students’ grades will be based on the following percentages: 75% homework, quizzes and class projects; 15% Career Center Expectations; and 10% semester final exams. End-of-Course testing - When a student has taken three (3) credits of a career center program, they will take an industry-based end-of-course exam, NOCTI, which will account for 10% of the final exam grade. ATTENDANCE Students are expected to be in class daily and to be engaged in the learning process. Regular attendance is essential for success in school and in life. Research shows that students with 95% or above attendance are more successful academically by earning better grades and performing better on college entrance exams. Our attendance goal for all students is 95% or better. A portion of the class grade is based on Career Center Expectations, which includes attendance and participation in class, lab, shop, or worksites. Absences, except those for a school-sponsored activity, may affect a student’s grade. MAKE-UP WORK The following is an overview of how the Career Center treats make-up work. Excused (Parent Excused, Excused, Medical, Field Trips) and Verified Absences All missed work may be made up at full credit. It is the student’s responsibility to initiate contact with the teacher to get make up work. Work must be made up in a timely fashion, generally within the same number of days as the absence (e.g. absent 2 days, work made up in 2 days). Participation points may be lost due to absence. Students may possibly make up lost points by working in the classroom/shop/lab outside of class time or through alternate assignments determined by the instructor. However, in some classes experiences are limited and opportunities to repeat them are not available.
Suspension (ISS, OSS) Missed work may be made up at full credit It is the student’s responsibility to initiate contact with the teacher to get make up work.
Document1
Work must be made up in a timely fashion, generally within the same number of days as the absence (e.g. absent 2 days, work made up in 2 days). Instructors may expect students to make up work during suspension and submit upon returning to school. Participation points may be lost due to absence. Students may possibly make up lost points by working in the classroom/shop/lab outside of class time or through alternate assignments determined by the instructor. However, in some classes experiences are limited and opportunities to repeat them are not available.
Truancy District policy states that ―students who are truant may have make-up assignment credit modified according to the guidelines outlined by the individual school‖ Students will be subject to loss of participation points. Students may be permitted to take exams and make-up work at full credit RETURN POLICY FOR SECOND SEMESTER Students who are performing below average, or who are failing the semester are subject to removal from the program at semester. A student/parent conference will be held prior to the end of the semester with the appropriate individuals present and alternatives will be discussed. PREREQUISITE FOR ADVANCED COURSES To be eligible to take advanced courses, a student must meet the prerequisites for the course in which he/she wishes to enroll. Prerequisites vary by course, but generally include a minimum grade and satisfactory performance on attendance and Career Center Expectations. See individual course descriptions for specific prerequisite information. If the curriculum for a prerequisite course is modified in any way, a pass/fail grade is issued. Pass/fail grades do not satisfy the grade requirement to take advanced courses. COLLEGE CREDIT Articulation Credit Students may earn college credit for career center classes through the Articulation process. College credit awarded through Articulation gives the student a jump-start into a technical degree program by allowing the student to by-pass certain entry-level classes at the college level for which the student has already mastered the coursework. Articulated college credit is free and is transcripted after the student 1) completes the high school course and 2) enrolls and completes the required number of credit hours at the institution awarding the credit. Eligibility: Grade of 80% or better in this class for the year Attendance of 95% or better in this class for the year Institutions: Moberly Area Community College (when coupled with Marketing). Dual Credit College credit earned through Dual Credit is possible when the subject matter covered and the competencies mastered are equivalent to those required in a particular college-level class as identified by the post-secondary institution. Unlike articulation, there is a fee for the award of dual credit; however, dual credit is transcripted for the student whether or not the student attends that college or university after high school graduation. The transcripted credit is usually transferable to other post-secondary institutions. Eligibility: Must meet the institution requirements for entrance Institutions: Central Methodist University (Course: Business Management and Ownership)
Document1
ACADEMIC INTEGRITY The integrity of the academic program and the evaluation of each student’s achievement are of primary concern to educational institutions. Cheating on an educational exercise not only reflects dishonesty on the part of the student, but also diminishes the value of the work done by his/her classmates. Students who cheat or plagiarize (using another’s words, ideas or writing as one’s own) shall be subject to the following: referral to the assistant director; parent/guardian contacted; a zero recorded for the exercise; possible detention and/or suspension; and/or removal from the course with a grade of ―F‖ recorded on the transcript. STUDENT SERVICES Student services are available to help students succeed in their technical classes. Students in technical programs are eligible for extra assistance by asking for help or by having their teacher refer them to the Student Services team. There are literacy specialist, a math specialist, counselors and resource personnel who will help students in classrooms, by appointment and/or before and after school with problems they are having in their technical classes. An employment specialist is available to students who are looking for part-time or full-time jobs. In addition, persons knowledgeable about financial aid for post high school training/education are available, as well as persons who can help students assess their vocational strengths and preferences in order to make more informed career choices. INSTRUCTOR’S PROFESSIONAL BACKGROUND This is Mr. Eichholz’s second year of teaching Business Management and Ownership. He is from St. Louis where he received his Bachelor’s Degree in Business Administration with an emphasis in Management from the University of Missouri—St. Louis. He will complete his Master’s degree in Business Education at Missouri Baptist University this year. Prior to teaching, he worked in management, retail, and marketing for a professional sports franchise. STUDENT YOUTH ORGANIZATION DECA is an international association for marketing, management, and entrepreneurship students. Students who are currently enrolled in a marketing or management course are eligible to participate. Dues are $15 per year. Students have the opportunity to participate in competition, community service, professional development, and career related activities. DISCRIMINATION POLICY As a political subdivision, employer, recipient of federal funds, and an education institution, the Board of Education is prohibited from, and hereby declares a policy against, engaging in unlawful discrimination. This includes harassment and creating a hostile environment on the basis of race, color, religion, sex, national origin, ancestry, disability, age, sexual orientation, or use of leave protected by the Family and Medical Leave Act, in its programs, activities, and with regard to employment. The Board of Education is an equal opportunity employer. COMPUTER USE The use of any Columbia Public School computer is a privilege, not a right. Users of computers are obligated to conform to district and individual school policies and directions given by a staff member. Using the CPS facilities to access information carried by the Internet or other such information services must be for academic work assigned by a teacher. Depending on the nature of the situation, students who violate this regulation shall be subject to disciplinary action, or as the case is with any other property of the CPS, be held responsible for the cost of repair, replacement or maintenance of any damaged equipment or materials. The school may have a student assigned to an alternative educational program.
Document1
Entrepreneurship Master List of Competencies
Functions of Management Justify the need for management Define Management Distinguish btwn managerial & non-managerial duties Describe the role of supervisors Differentiate btwn the three levels of management Planning Process Define Planning & Control Differentiate btwn long & short term plans Differentiate the functions of management levels Describe the steps for decision making
Human Relations Define human relations Identify the importance of human relationships Identify self understanding and human relations Identify personal strengths/weaknesses Describe the importance of positive self image Identify the importance of self understanding Develop short & long term goals Know the importance of professional relationship Marketing Define Marketing Explain functions needed to market a product Describe how a market for a product is identified Define Channels of distribution Identify the 4 Ps of Marketing Explain the importance of product/service Identify factors affecting product/service Identify the difference btwn primary & secondary research Conduct secondary research Analyze secondary research Define market segmentation Define target marketing Define Demographics/Psychographics Define Product Life Cycle Define a Niche Market Explain the importance of product pricing Define Product Mix
Ownership Identify the types of Ownership Explain the advantages & disadvantages of each type of ownership Explain the procedure for incorporation
Entrepreneurship Define Entrepreneurship Explain the personal qualities of Entrepreneurs Explain the risks of being an Entrepreneur Explain the rewards of being an Entrepreneur Analyze an Entrepreneur Write a Report on an Entrepreneur
Controlling & Organizing Recognize the importance of delegation Discuss the elements important for delegation Justify the importance of accountability Describe the 3 levels of authority in organizations Develop an organizational chart for a company Analyze the importance of goals in an organization Recognize the stages of Business Life Cycle Communications Recognize good communication Analyze the obstacles to communication Appraise managerial communication processes Define the term "communication" Recognize conflict and how to solve problems Speak in business manner Use proper listening skills Use non-verbal communication to convey feelings Complete a resume Write a Business Plan Give an Oral Report on an Entrepreneur
Economic Concepts Define a Market Economy Define economics Identify economic activities Understand importance of economics Identify different economic systems Define scarcity Compare/Contrast 3 Economic systems Define Profit Explain importance of profit to a business Define Supply & Demand Distinguish role of buyer and seller Describe elements that influence supply & demand Describe consumer wants & desires Describe how competition is important to economy Define Opportunity Cost Identify the stages of the Product Life Cycle
Document1
COURSE SYLLABUS 2012-2013 Instructor: Classroom Phone Number: E-Mail: Pete Eichholz 573-214-3045 [email protected]
www.career-center.org
Unlock your entrepreneurial creativity and develop a greater understanding of the free enterprise system. Learn to write a business plan for the business of your choice, interview local entrepreneurs, and create promotional materials for your business and more. Additional units include management functions, market research, human resources management, communications, leadership, forecasting, leadership, marketing, motivation and finance. Grades 11-12. Credit: 1 Recommended: Marketing COURSE OUTLINE First Semester: The Entrepreneur Recognizing opportunities Legal Forms of Business Ownership Economics Market Research Costs and Cash Management Second Semester Location, Marketing & Competition Competitive Analysis Sales & Communication Social Responsibility in Business Management & Risk Franchising & Exit Strategies The Business Plan MASTER LIST OF COMPETENCIES TO BE COVERED AT END OF SYLLABUS TEXTBOOKS, RESOURCE MATERIALS, MEDIA SUPPORT, ETC. How to Start and Operate a Small Business; National Foundation for Teaching Entrepreneurship Supplemental materials – supplied by instructor Note: Students need to bring a pencil or pen, three-ring binder and/or notebook to each class. CAREER CENTER EXPECTATIONS All Career Center classes strive to prepare students for adult life by teaching skills and behaviors that will be valued in the workplace. The following expectations are stressed and graded in all Career Center classes. Your instructor will review these, provide instruction in all areas and answer any questions. Attendance – Be here on time each day, prepared to work, dressed appropriately Respect – Use appropriate language, be honest and truthful, be respectful of peers and adults, Safety – Follow safety rules and procedures, keep work area orderly
Document1
Responsibility – Complete work on time, follow directions, use resources to answer questions, ask for help when needed, contribute to class discussion Quality – Show determination to complete tasks, be consistent in quality, focus on the task at hand Team – Work as a productive team member in a variety of roles, communicate in a sensitive way GRADING SYSTEM Grading Scale: A 94-100 A90- 93 B+ 87- 89 B 83-86 B80-82 C+ 77-79 C 73-76 C70-72 D+ 67-69 D 63-66 D60-62 F 59 - 0 Percentage of Grade: Students’ grades will be based on the following percentages: 75% homework, quizzes and class projects; 15% Career Center Expectations; and 10% semester final exams. End-of-Course testing - When a student has taken three (3) credits of a career center program, they will take an industry-based end-of-course exam, NOCTI, which will account for 10% of the final exam grade. ATTENDANCE Students are expected to be in class daily and to be engaged in the learning process. Regular attendance is essential for success in school and in life. Research shows that students with 95% or above attendance are more successful academically by earning better grades and performing better on college entrance exams. Our attendance goal for all students is 95% or better. A portion of the class grade is based on Career Center Expectations, which includes attendance and participation in class, lab, shop, or worksites. Absences, except those for a school-sponsored activity, may affect a student’s grade. MAKE-UP WORK The following is an overview of how the Career Center treats make-up work. Excused (Parent Excused, Excused, Medical, Field Trips) and Verified Absences All missed work may be made up at full credit. It is the student’s responsibility to initiate contact with the teacher to get make up work. Work must be made up in a timely fashion, generally within the same number of days as the absence (e.g. absent 2 days, work made up in 2 days). Participation points may be lost due to absence. Students may possibly make up lost points by working in the classroom/shop/lab outside of class time or through alternate assignments determined by the instructor. However, in some classes experiences are limited and opportunities to repeat them are not available.
Suspension (ISS, OSS) Missed work may be made up at full credit It is the student’s responsibility to initiate contact with the teacher to get make up work.
Document1
Work must be made up in a timely fashion, generally within the same number of days as the absence (e.g. absent 2 days, work made up in 2 days). Instructors may expect students to make up work during suspension and submit upon returning to school. Participation points may be lost due to absence. Students may possibly make up lost points by working in the classroom/shop/lab outside of class time or through alternate assignments determined by the instructor. However, in some classes experiences are limited and opportunities to repeat them are not available.
Truancy District policy states that ―students who are truant may have make-up assignment credit modified according to the guidelines outlined by the individual school‖ Students will be subject to loss of participation points. Students may be permitted to take exams and make-up work at full credit RETURN POLICY FOR SECOND SEMESTER Students who are performing below average, or who are failing the semester are subject to removal from the program at semester. A student/parent conference will be held prior to the end of the semester with the appropriate individuals present and alternatives will be discussed. PREREQUISITE FOR ADVANCED COURSES To be eligible to take advanced courses, a student must meet the prerequisites for the course in which he/she wishes to enroll. Prerequisites vary by course, but generally include a minimum grade and satisfactory performance on attendance and Career Center Expectations. See individual course descriptions for specific prerequisite information. If the curriculum for a prerequisite course is modified in any way, a pass/fail grade is issued. Pass/fail grades do not satisfy the grade requirement to take advanced courses. COLLEGE CREDIT Articulation Credit Students may earn college credit for career center classes through the Articulation process. College credit awarded through Articulation gives the student a jump-start into a technical degree program by allowing the student to by-pass certain entry-level classes at the college level for which the student has already mastered the coursework. Articulated college credit is free and is transcripted after the student 1) completes the high school course and 2) enrolls and completes the required number of credit hours at the institution awarding the credit. Eligibility: Grade of 80% or better in this class for the year Attendance of 95% or better in this class for the year Institutions: Moberly Area Community College (when coupled with Marketing). Dual Credit College credit earned through Dual Credit is possible when the subject matter covered and the competencies mastered are equivalent to those required in a particular college-level class as identified by the post-secondary institution. Unlike articulation, there is a fee for the award of dual credit; however, dual credit is transcripted for the student whether or not the student attends that college or university after high school graduation. The transcripted credit is usually transferable to other post-secondary institutions. Eligibility: Must meet the institution requirements for entrance Institutions: Central Methodist University (Course: Business Management and Ownership)
Document1
ACADEMIC INTEGRITY The integrity of the academic program and the evaluation of each student’s achievement are of primary concern to educational institutions. Cheating on an educational exercise not only reflects dishonesty on the part of the student, but also diminishes the value of the work done by his/her classmates. Students who cheat or plagiarize (using another’s words, ideas or writing as one’s own) shall be subject to the following: referral to the assistant director; parent/guardian contacted; a zero recorded for the exercise; possible detention and/or suspension; and/or removal from the course with a grade of ―F‖ recorded on the transcript. STUDENT SERVICES Student services are available to help students succeed in their technical classes. Students in technical programs are eligible for extra assistance by asking for help or by having their teacher refer them to the Student Services team. There are literacy specialist, a math specialist, counselors and resource personnel who will help students in classrooms, by appointment and/or before and after school with problems they are having in their technical classes. An employment specialist is available to students who are looking for part-time or full-time jobs. In addition, persons knowledgeable about financial aid for post high school training/education are available, as well as persons who can help students assess their vocational strengths and preferences in order to make more informed career choices. INSTRUCTOR’S PROFESSIONAL BACKGROUND This is Mr. Eichholz’s second year of teaching Business Management and Ownership. He is from St. Louis where he received his Bachelor’s Degree in Business Administration with an emphasis in Management from the University of Missouri—St. Louis. He will complete his Master’s degree in Business Education at Missouri Baptist University this year. Prior to teaching, he worked in management, retail, and marketing for a professional sports franchise. STUDENT YOUTH ORGANIZATION DECA is an international association for marketing, management, and entrepreneurship students. Students who are currently enrolled in a marketing or management course are eligible to participate. Dues are $15 per year. Students have the opportunity to participate in competition, community service, professional development, and career related activities. DISCRIMINATION POLICY As a political subdivision, employer, recipient of federal funds, and an education institution, the Board of Education is prohibited from, and hereby declares a policy against, engaging in unlawful discrimination. This includes harassment and creating a hostile environment on the basis of race, color, religion, sex, national origin, ancestry, disability, age, sexual orientation, or use of leave protected by the Family and Medical Leave Act, in its programs, activities, and with regard to employment. The Board of Education is an equal opportunity employer. COMPUTER USE The use of any Columbia Public School computer is a privilege, not a right. Users of computers are obligated to conform to district and individual school policies and directions given by a staff member. Using the CPS facilities to access information carried by the Internet or other such information services must be for academic work assigned by a teacher. Depending on the nature of the situation, students who violate this regulation shall be subject to disciplinary action, or as the case is with any other property of the CPS, be held responsible for the cost of repair, replacement or maintenance of any damaged equipment or materials. The school may have a student assigned to an alternative educational program.
Document1
Entrepreneurship Master List of Competencies
Functions of Management Justify the need for management Define Management Distinguish btwn managerial & non-managerial duties Describe the role of supervisors Differentiate btwn the three levels of management Planning Process Define Planning & Control Differentiate btwn long & short term plans Differentiate the functions of management levels Describe the steps for decision making
Human Relations Define human relations Identify the importance of human relationships Identify self understanding and human relations Identify personal strengths/weaknesses Describe the importance of positive self image Identify the importance of self understanding Develop short & long term goals Know the importance of professional relationship Marketing Define Marketing Explain functions needed to market a product Describe how a market for a product is identified Define Channels of distribution Identify the 4 Ps of Marketing Explain the importance of product/service Identify factors affecting product/service Identify the difference btwn primary & secondary research Conduct secondary research Analyze secondary research Define market segmentation Define target marketing Define Demographics/Psychographics Define Product Life Cycle Define a Niche Market Explain the importance of product pricing Define Product Mix
Ownership Identify the types of Ownership Explain the advantages & disadvantages of each type of ownership Explain the procedure for incorporation
Entrepreneurship Define Entrepreneurship Explain the personal qualities of Entrepreneurs Explain the risks of being an Entrepreneur Explain the rewards of being an Entrepreneur Analyze an Entrepreneur Write a Report on an Entrepreneur
Controlling & Organizing Recognize the importance of delegation Discuss the elements important for delegation Justify the importance of accountability Describe the 3 levels of authority in organizations Develop an organizational chart for a company Analyze the importance of goals in an organization Recognize the stages of Business Life Cycle Communications Recognize good communication Analyze the obstacles to communication Appraise managerial communication processes Define the term "communication" Recognize conflict and how to solve problems Speak in business manner Use proper listening skills Use non-verbal communication to convey feelings Complete a resume Write a Business Plan Give an Oral Report on an Entrepreneur
Economic Concepts Define a Market Economy Define economics Identify economic activities Understand importance of economics Identify different economic systems Define scarcity Compare/Contrast 3 Economic systems Define Profit Explain importance of profit to a business Define Supply & Demand Distinguish role of buyer and seller Describe elements that influence supply & demand Describe consumer wants & desires Describe how competition is important to economy Define Opportunity Cost Identify the stages of the Product Life Cycle
Document1
