M rk e t Se g m e n ta tio n & a Tre n d s :
Cle a n s in g Pro d u c ts I s titu te Pro fe s s io n a l Pro d uc ts n Ca rin g th ro u g h th e a g e s Na tura l Extra c ts
Au c h a n & Le c le rc Ra n g e
MA J O R B R A N D S Sk in Ca r e Po r tfo lio
L’ORÉAL Selective
Shu Uemura H.Rubinstein Lancôme Biotherm Vichy La Roche Posay Khiels
BEIERSDORF
La Prairie Juvena
E.LAUDER
Estée Lauder Clinique Origins Aveda
J&J
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P& G
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HENKEL
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Pharmacy
Eucerin
Darphin
Roc
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Dermo Expertise Demaq Expert Garnier Skin Naturals Club Créateur Beauté
Mass
Nivea Florena
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Neutrogena Clean & Clear Evian Affinity Bebe
Olay
Diadermine
C o n s u m e r T re n d s
Facial care products include moisturizers, cleansers, scrubs, anti-ageing, masks, specific treatments,… Moisturizers remains the biggest selling category in terms of volumes. Anti-ageing products continue to increase quickly with monthly new launches either in the selective or in the mass market. And the “natural” trend with fruit or flower extracts, water and minerals, essential oils which benefits have been proven a long time ago…
C le a n s in g P ro du c t s
C le a n s in g P ro du c t s
Demaq’ Expert : Chaque soir faites vous démaquiller par un professionnel
C le a n s in g P ro du c t s
Demaq’ Expert : Elixir Pur Concentré Gel Crème Moussant Lait Cashmere Démaquillant Absolu Lait devient Tonique 2 en 1 Absolu Lingette Riches
C le a n s in g P ro du c t s
Hydra Confort: : Peaux Sèche et Sensibles Lait Tonique Lingettes
C le a n s in g P ro du c t s
Age Perfect Magnésium et vitamine C Lait Tonique Lingette
C le a n s in g P ro du c t s
Visible Result Lait Tonique
In s t itu te P ro fe s s io n a l pro du c ts
In s t itu te P ro fe s s io n a l pro du c ts
Consumers want a hometreatment as efficient as and with the same results as cosmetics surgery but less expensive and not “risky”! Companies respond with professional kits which include lifting, repulping, firming and sculpting products for face, neck, cheeks, lips,…
In s t itu te P ro fe s s io n a l pro du c ts
In s t itu te P ro fe s s io n a l pro du c ts
Micro-Dermabrasion Kit by L’Oréal
In s t itu te P ro fe s s io n a l pro du c ts
POWER TO RENOVATE YOUR SKIN
Anti-Ageing Glycolic Peel Kit
In s t itu te P ro fe s s io n a l pro du c ts
New Dermatologic RESPONSE
L’Oréal’s First Adult Acne Programs
In s t itu te P ro fe s s io n a l pro du c ts
Novalist from DIADERMINE Anti-ageing Kit 1. Preparer thermo-peeling 2. Intensive lift care
And BOOST with TIMEDELAY IN 3 STEPS Anti-Ageing Glycolic Peel Kit
In s t itu te P ro fe s s io n a l pro du c ts
More and more accessories to facilitate skin brilliance and suntan
Mo is t u rizin g
Key In g re die n t : Wa t e r
Evian Affinity
Range with Evian’s water
DIADERMINE AQUA-FORCEPLUS
With aqua capsules
NIVEA AQUA SENSATION
Mo is t u rizin g
Ma s s Ma rk e t
We ll-B e in g
L’Oréal DERMO-EXPERTISE Happyderm
An exhilarating moisturizing range. Available in a cream and two foams New 2005
Mo is t u rizin g
S e le c t iv e
S e n s o ria l
Relaxant
Creamy white day cream. With minerals, essential oils and lotus flower extract.
Sensuel
Cream with a sheen. With rice, essentials oils, silk extract.
Mo is t u rizin g
Ma s s Ma rk e t
We ll-B e in g
DIADERMINE HYDRA ECLAT NEW2005
Two facial cream for normal & sensitive skins. Intensive moisturizing soothing. Well looking effect.
Mo is t u rizin g & S o ft t a n n in g
Ma s s Ma rk e t
We ll-B e in g
NIVEA Visage Summer beauty LOREAL Nutri Bronze
Mo is t u rizin g
Ma s s Ma rk e t
NIVEA VISAGE Sensitive
cream and a cleanser Moisturizing
for very sensitive skins. Fragrance free, Alcohol free, colorant free.
C a rin g t h ro u g h th e a g e s
C a rin g t h ro u g h th e a g e s
formulations for day or night use creams, fluids, gel-cream.. UVA /UVB filters present in most of day applications
with a long-lasting effect : “moisturises your skin the whole day long” “continuous moisturising action” “24 h a day”....
basic function : moisturization
And other additional skin benefits :
anti pollution anti stress energy booster detoxifying skin radiance...
F ro m 1 5 y e a rs o ld
Pure Zone : Gel désincrtustant Lotion Clarifiante Soin sur-efficace anti- perfections Soin Hydratant anti regressant
F ro m 1 8 y e a rs o ld
Happy derm : Soin super hydratant euphorisant Mousse nettoyante
F ro m 3 5 y e a rs o ld
Decontract Rides Au boswelox Décrispe les ride d’expressions et rajeunit les traits 5 produits : Crème Nuit , Combleur Collagène, Remodeleur , Soin concentré,
F ro m 5 0 y e a rs o ld
Revitalift 2 en 1 Gel liftant et Crème antirides confort 8 Produits: Fluide, masque, Soin de jour, Yeux, Crème de jour, crème de nuit, Double lifting yeux
F ro m 6 0 y e a rs o ld
Age perfect Soin réhydratant Anti-relâchement et anti taches
F ro m 1 5 y e a rs o ld
Nivea Young Gel Extra Purifiant – Control It – Wash Off – Cool Next
C a rin g t h ro u g h t h e a g e s
Ma s s Ma rk e t
Nivea Visage Natural skin Booster, night and day. A moisturizing anti-wrinkles / lines cream, with creatin boosting the skin.
F ro m 4 0 y e a rs o ld
DNAge Nouvelle Gamme Nivéa DNA Age – Renovateur Cellulaire Rénovateur Cellulaire
F ro m 4 0 y e a rs o ld
Ma s s Ma rk e t
Nivea Visage
Intensive anti-wrinkle cream, night & day.
Q10 plus
F ro m 6 0 y e a rs o ld
Vital Peaux Matures Gamme Complète Triple Action Réduit les rides, raffermit la peau, et prévient l’apparition des tâches Protéine de Soja et Anti pigmentin
C a rin g t h ro u g h t h e a g e s
Ma s s Ma rk e t
EXPERT RIDES 3D Anti-wrinkles cream With apple seeds 1ères RIDES Against first signs of ageing.
DIADERMINE
REACTIVANCE AGE REVERSE Anti-wrinkles, firming moisturizing smoothing cream. SOIN ANTI-RIDES FERMETE Anti-wrinkles lifting cream. For 50years old & +
Natural extracts
Speciality, niche brands try to be different from the big leaders who can provide “ technical molecules” Therefore, they look for interesting “new” and appealing natural ingredients to include in their facial care products For thousands of years the properties of ”unknown ingredients or ancient plant medicines” have been used to give healing skin benefits by tribal healers… or our grandmothers recipes
trademark
N a t u ra l E x t ra c t s
Argan
Argan oil is slightly darker than olive oil. It is rich in naturally occurring antioxidants such as flavonoids and tocopherols, vitamin E Cosmetic uses : skin and hair care Regenerate Hydrate, soothe Protect against wind and sun
Ar 457
Products with the highest level of Argan oil
Yves Rocher (Sanofi)
Acaciane range Rich Crème with 10 oils
N a t u ra l E x t ra c t s
Argan
GALENIC ARGANE With Argan Oil Mature skin
To revitalize & regenerate the skin
N a t u ra l E x t ra c t s
NUXE Crème Nirvanesque
With red poppy, Lotus seeds, Hollyhock
N a t u ra l E x t ra c t s
Rice
Rice is traditionally used by Japanese & Chinese roots. Rice is now see in European cosmetics as powder, rice plant water, rice germs essential oil and scrub. Rice is rich in fatty acid, in carbohydrate and proteins : emollient nourishing and softening properties,
ORIGINS
Modern Friction Nature’s gentle dermabrasion
KENZOKI Sensuel
Cream with a sheen. With rice, essentials oils,silk extract.
FRESH
RICE FACE CREAM
N a t u ra l E x t ra c t s
Black Tulip & Black Orchid
The black color of dark flower is due to an enzyme, the “anthocyane” : an anti-oxidant, protecting the skin and improving skin regenerating. By Terry uses this enzyme in order to create a very nourishing range with this “Purpulym System” for its range of facial care.
N a t u ra l E x t ra c t s
Honey
Honey is a very nourishing and softening ingredient. Great repairing and nourishing product against dry and sensitive skin.
Garnier skin naturals Total comfort
With honey and vita-cereals
N a t u ra l E x t ra c t s
Bamboo
Kenzoki Energizing range
with bamboo leaves. A melts on contact moisturizing, almost cold, face cream and an energetic face mask
GATINEAU Stratégie Jeunesse
with bamboo extract to prevent & reduce first signs of ageing
N a t u ra l E x t ra c t s
Alpine Herbs
KORRES Alpine Herbs facial care.
With Alpine Herbs extracts increasing the supply of oxygen to skincells, revitalizing and protecting skin; Carob Tree, an intensive moisturizer and anti-wrinkles, Avocado, Jojoba & Macadamia nuts.
N a t u ra l E x t ra c t s
ORIGINS Make a difference range. A skin-rejuvenating treatment.
With Rose of Jericho, a “resurrection” plant wich could survive after decades of drought; skin reviving Trehalose & Sea Haricots an intensive moisturizer.
Fragrances Floral Green
Recent Launches
LANCÔME Pur Focus LANCASTER Revolcanic Evian Affinity soin velouté reminéralisant L’Oréal DERMO-EXPERTISE Revitalift nuit GARNIER skin naturals Re-Density soin de nuit DIADERMINE Aqua-Force plus GARNIER Pure L’Oréal Happyderm Range
Fragrances Floral
…Rose …Powdery
Recent Launches
Dior CAPTURE 60/80 LANCASTER Reversible NIVEA VISAGE skin booster night NIVEA VISAGE skin booster day NIVEA VITAL Peaux matures huile d’onagre Evian Affinity day fluid Evian Affinity crême lift raffermissant Oil of Olaz Total Effects 7x Day OLAY Nourishing Fluid
Fragrances Floral
…Citrusy …Fruity
Recent Launches
CHANEL Hydramax+ L’Oréal Age Perfect Evian Affinty soin hydratant oxygénant GARNIER skin naturals STOP L’Oréal DERMO-EXPERTISE Triple active jour DIADERMINE Hydra Éclat
Fa c ia l Ca re
M rk e t Se g m e n ta tio n & a Tre n d s :
Cle a n s in g Pro d u c ts I s titu te Pro fe s s io n a l Pro d uc ts n Ca rin g th ro u g h th e a g e s Na tura l Extra c ts
Crème de jour peaux normales et mixtes, crème de jour peaux sèches, soin contour des yeux, Soin de jour antiride, soin de nuit anti rides, Soin anti âge pour peaux matures, soin du visage ensoleillant
floral
green
fruity
oriental
citrusy
FLORAL
FRUITY
CITRUSY
AROMATIC
Au c h a n Po s s ib le ra n g e Exte n s io n s
Produits Professionnel Kit dermabrasion Crème Première Rides Gel Nettoyant sans savon – Peaux Sensibles