Fall 2013 Executive Magazine

Published on May 2016 | Categories: Types, Presentations | Downloads: 64 | Comments: 0 | Views: 584
of 25
Download PDF   Embed   Report

Fall 2013 Executive Magazine

Comments

Content

culverhouse is
on a mission
The bar is being raised.
Page 2

T H E

C U L V E R H O U S E

NCAA BRAcket

c o m m u n i t y o u t r e ac h

Professors offer scheduling advice.

Accounting students mix learning
with service.

Page 16

C O L L E G E

Page 28

O F

C O M M E R C E

E X ECUT I V E
M A G A Z I N E

fall 20 1 2 – win ter 2 0 1 3
Volume 17 • Issue 1

contents

fa l l 2012–wi nter 2013
Volume 17 • Issue 1

http://www.cba.ua.edu
http://www.facebook.com/uabusiness
http://www.twitter.com/culverhouse

D ean
J. Michael Hardin

Ed i tor
William R. “Bill” Gerdes

Gr aph i c D esi gn



2

Culverhouse is on a Mission


The bar is being raised.



10

A cc o u n t i n g S t an d ar d s


London class provides insight.



12

B u s i n e s s A na l y t i c s

Red Square Agency
+
Sam Lober
Office of Design and Production
The University of Alabama


Program marks 10 years of success.

Co n tr i b u ti ng Wr i ter s



Bill Gerdes
Amanda Sams
Kyle Fondren
Charlotte Voss

Contr i b u ti ng
Ph otogr aph er s
Jeff Hanson
Bryan Hester
Zack Riggins

O f f ice o f D evelopm ent, Alu m ni
a n d Co r por ate Rel ati ons
Charlie A dair, Lindsey Blumenthal,
Kathy deShazo, Kyle Fondren,
Bill Gerdes, Ashley Gorman,
Diane Harrison, Amy Henderson,
April Robinson

Culverhouse College of Commerce
Box 870223
Tuscaloosa, AL 35487-0223

Comments, suggestions,questions:
205-348-8318
[email protected]
The University of Alabama is an equal-opportunity
educational institution/employer.
MC8357



15



16



Alumni News
N C A A B rac k e t
Professors offer scheduling advice.

2 0 G o o d J o b



MBAA honored for tornado-relief efforts.



C o l l e g e Sa v i n g s T i p s

22



Gary Hoover offers insight.



F ar - R e ac h i n g

24





28





31





Culverhouse spins wide web of business-school leadership.

C o m m u n i t y O u t r e ac h
Accounting students mix learning with service.

A cr e
New advisory board member, officers announced.

3 2 H i g h - F i v e



UA prepares champions on and off the field.



B u s i n e s s Ha l l o f F a m e

36




4 0 Pr i v ac y On l i n e





42





Five are 39th class of inductees.

How much will consumers divulge?

F ac u l t y Ha l l o f F a m e
Sterling, Misiolek and Barron are new inductees.

4 4 In s u ranc e Da y 2 0 1 2



Motivational speaker headlines event.

2

3

C U L V E R H O U S E

Culverhouse is on
a mission
t h e bar i s b e i n g ra i s e d , an d d e an H A R DI N ’ s
c u l v e r h o US e i s b e c o m i n g a f o r m i d ab l e f o r C e i n
2 1 s t c e n t u r y b u s i n e s s e d u ca t i o n
BY Kyle Fondren
or years, business schools have produced a workforce for the existing
landscape, but the mentality of “today” is no longer sufficient. Graduates
must be prepared to succeed in a world where business is moving faster than
ever before, and the foundation of relevance shifts forward every day.
To compete with other top-tier schools, Culverhouse must be in the business
of tomorrow.
When Dr. Michael Hardin was appointed dean at Culverhouse in August
2011, he found himself facing the same problem that CEOs all over the
world are dealing with: an aging, inefficient website structure; a dated
brand identity; and the advent of mobile devices as a powerful force in
brand discovery and Web standards.
“We found ourselves at a fork in the road that presented us with the
options of, for lack of a better term, duct taping new technologies
and branding on the old website or having the courage to start from
scratch and embrace the new Web and a new identity,” Hardin said.
“It takes a lot of courage to make that call.”
Hardin’s five-year goal for the College hinges on bringing
Culverhouse into the top 25 public business schools in the nation.
After an in-depth study by Dr. Bruce Barrett, professor of statistics
at Culverhouse, it was determined that the College’s weakest
areas in ranking criteria were in the more subjective areas of
recruiter perception, peer perception and visibility. To begin to
address the misconception, the College needed a new, bold way
of presenting to the world its culture of innovation, relevance and
rigor in its curriculum and programs.
“We needed an identity that mirrored our principles here at
Culverhouse. It must be true to our tradition, tasteful, elegant,
iconic and, at the same time, deliver that message in a way that
speaks to the 21st century,” Hardin said.
In early December, the College got in
touch with Red Square Agency, a Mobile,
Ala.-based creative and advertising firm
led by UA alumnus Rich Sullivan Jr., to begin
preliminary work on redesigning the College
website and branding.

4

C U L V E R H O U S E

“We’ve worked with Culverhouse for

sort of rogue materials that don’t support

brevity in content, calls-to-action and

many years, so I’m familiar with the

our

smaller site footprints have been shown

College,” Sullivan said. “It’s world-

attended to the most minute details.”

strategy

and

guidelines.

We’ve

to increase the value a user receives
from an experience with just about

class, and I feel very fortunate to work

In order to define a digital-age brand,

with Dean Hardin. My first impression

Hardin, Red Square and the Culverhouse

is that he is very, very intelligent. He’s

media team had to make sure that the

The project allowed the Culverhouse

a rocket scientist, right? But what’s

new website reflected and championed

site map to shrink from over 1,600

unexpected is how approachable he is.

the new direction in design, function

individual pages to 52.

He’s easy and fun to speak with because

and structure. The first challenge was

he possesses an innate curiosity that

evaluating the information architecture

page

makes him interested and conversant

of the previous site and determining

launched a state-of-the-art mobile site

in just about anything. And he’s got

where to start cutting pages and making

that mimics an “app experience” for

a defined vision for the future of

navigation more efficient.

phone and tablet Web browsers. Users

Culverhouse.

any website.

In addition to the streamlined home
and

navigation,

the

College

The old website structure was built

on mobile devices will find an even

“Our initiative seeks first to clearly

in a very Web 1.0 manner, when the

further simplified site structure offering

articulate Dean Hardin’s vision, then

general consensus on Web design and

easy access to news, events and faculty

state a single-minded creative strategy

content management was to put every-

profiles with tap-to-call and tap-to-

based

email functionality.

Sullivan

thing out there and let the user have a

said. “The design and executions are

upon

this

vision,”

vast landscape to explore. But today,

governed such that we will avoid any

the Web is moving in a direction where

Focusing on the architecture of Bidgood,
a graphic interpretation of the building’s
facade becomes the cornerstone of the
brand. The typographic treatment conveys
sophistication by combining a classic serif
typeface with a contemporary sans serif.

The theme of simplicity is also at the
core of the overall branding strategy.

Hardin’s five-year goal for the college hinges
on bringing Culverhouse into the top 25 public
business schools in the nation.

1. If you truly want to be serious about the
future, you build an optimized version of
your website for mobile devices. And that’s
certainly the case here, with streamlined
access to Culverhouse information.
2. More and more, students and business
executives are getting their news through
mobile devices, so it was crucial that
this was featured on the Culverhouse
mobile site.
3. Faculty members are all about connecting, both to students and the business
world. There is no more effective and immediate method than through mobile; calling
and emailing are a single touch away.

In order to define a digital-age brand, Hardin, Red Square and the Culverhouse media team had to make sure that the new website reflected
and championed the new direction in design, function and structure.

6

7

C U L V E R H O U S E

1

3

3
2

1

4

2

The Culverhouse website epitomizes what it means to be in the business of tomorrow — streamlined, fluid and intuitive with a
modern look. Call it a hub, a dashboard or a command center — the new home page gives users quick reads and simple access to
the core information on the site: (1) Recent news, (2) Upcoming events, (3) Department overviews.

Business news just evolved to an entirely new level. Users can collectively share articles right on the site, creating a potent news
source for everyone involved: (1) News categories, (2) Article archive, (3) News RSS feed, (4) Quick glance at articles.

8

9

C U L V E R H O U S E

“Simplicity is the result of thoughtful

a visual navigation cue to academic

Rankings and image are important

reduction,” Sullivan said. “It is not easy

content and a reminder of what section

parts of Hardin’s strategy, but the

deciding what stays and what goes. My

of the site a user is in. On campus,

heart of the effort lies in providing the

biggest role in all of the design was

students can be seen donning T-shirts

best possible education and placement

pushing our teams to continually take

with their academic glyphs, and each

opportunities

away the unnecessary in the hopes of

professor’s

Alabama’s students.

arriving at design and architecture that

indicates their specialty.

door

nameplate

now

“The

for

branding

The
and

University

of

website

fit

is simple, beautiful and intuitive. For

The glyphs, in concert with the new

together as a system. Having these

example, on the logo itself, we started

logo, are designed to produce a powerful

new methods will help to improve our

with the old mark and its very literal icon

iconography that can be easily identified

rankings, attract new employers to

of Bidgood Hall. Our firm designed this

as Culverhouse.

begin relationships with us, and help

several years ago. We decided to stick

“The College has a solid foundation

our students get better jobs and be

with Bidgood as the icon for the logo, but

and a tremendous history. Now, with

more satisfied with their experiences

pared it way, way back. This left a mark

Dean Hardin guiding the school, I think

here. This feeds back into our rankings

that is equally modern and traditional.

we’re going to compete consistently at a

and attracts competitive students to

That’s thoughtful reduction.”

higher level. There exists a mission and

consider The University of Alabama.

Another example of the simple,

a sense of urgency about it. In five years,

It all works together to improve every

forward-thinking Web and branding

Culverhouse will be in the national

aspect of what we do,” Hardin said.

practices is the set of glyphs designed

conversation regularly, an established

The bar is being raised, and the

for academic departments to identify

educational thought leader and ranked

Culverhouse College of Commerce is

themselves within the brand style.

appropriately,” Sullivan said.

becoming a formidable force in 21st

On the website, the glyphs serve as

century business education.

Rankings and image are important parts of Hardin’s strategy, but the heart of the
effort lies in providing the best possible education and pl acement opportunities
for THE Universit y of Al abama’s students.

A system of hieroglyphics gives each degree program within Culverhouse
its own identity. The illustration style of these symbols is in keeping with
the overall design of the Culverhouse logo, and each one visually represents
aspects of its corresponding program.

1 0

1 1

C U L V E R H O U S E

Accounting Standards

“London is the center of international

“The students were great,” Lopez

“As an accounting student it was

financial standards reporting activity,”

said. “They acted respectfully and took

interesting to actually discuss the GAAP

Lopez said. More than 120 nations

the trip and the coursework seriously.

versus IFRS topic with the head of the

and reporting jurisdictions require or

They were active and asked a lot of

IASB, as opposed to simply reading

allow the use of International Financial

questions. I was really pleased with the

through the textbook. Dr. Lopez kept us

Reporting Standards for preparation

way things turned out.” Eight of the 10

busy with sightseeing and class, and I

of financial statements. IFRS is a set

students were undergraduates and two

can honestly say I got more out of a week

The “Bi g Four” acco unt ing f irm s — Pric e wat e rho us e Co o p e r s,

of international accounting standards

were graduate students, including one

of class and class discussions than I

Deloi tt e & Touche, KPMG, a nd E rns t & Yo ung — can t rac e t he i r o r i g i n s

stating

Troy University graduate student.

expected,” Derzis said.

London class provides insight

back to London, a fact not lo s t o n Dr. T ho m as Lo p e z, p r o f e s s o r o f
acco u n t i n g , w h o r e c e n t ly l e d a 10- s t u d e n t g r o u p to Lo n d o n fo r
a n I n t e r n at i o n a l Acco u n t i n g P o l i c i e s a n d P r o c e d u r e s c l a s s .

how

particular

types

of

transactions and other events should be

The trip lasted 15 days, 10 of which

“Of course, touring the Guinness and

reported in financial statements. IFRS is

were spent on class or coursework. Five

Jamison factories had its benefits, as well,

issued by the International Accounting

days were spent in London where the

but examining differences in IFRS and

Standards Board.

students visited with KPMG executives

GAAP proved more interesting than I had

“The purpose of the trip was to familiarize

and visited the International Accounting

expected, and Dr. Lopez made it all the

accounting students with these topics so

Standards Board. They also attended

more worthwhile. I had a great time with

they are better prepared to participate in

classes at the University College Dublin

the group that came along and have made

a global business environment,” Lopez

to gain perspective on issues discussed

new friends with several future classmates.

said. The course included discussions of

in class and how those issues relate to

the complications that arise for investors,

accounting in the United States.

preparers, auditors and users of financial
statements

because

of

variations

accounting rules around the world.

in

Accounting student Will Derzis said
he enjoyed the trip for several reasons.

1 2

1 3

C U L V E R H O U S E

Business Analy tics

Pr o g ra m m ar k s 1 0 y e ar s o f s u cc e s s

the largest independent vendor in the

spent one year in the graduate program

said, verifying reports of the number of

business-intelligence market. The SAS

learning specialized training to use

graduates hired by Birmingham banks.

global-academic

what I had been learning the previous

His teammate is also a UA graduate with

two years,” she said, “and I probably

SAS certification. An appreciation of his

doubled my earning potential.”

post-graduate experience is evident as

teaching,

B y C h ar l o t t e V o s s

program

learning

and

supports

research

in

higher education, making it the perfect
partner to help Culverhouse graduates
successfully compete in the job market

“There are not many universities offering simil ar
programs today and if they do, the curriculum and
facult y have not been in pl ace long.”

that covets students with advanced
analytical skills.
Hardin credits some of the College’s
success in business-analytics to Jerry
Oglesby, senior director of Global
Academic

P ro g r a m s

and

— Mike Rowell
Vice President of Corporate Development, Alfa Insurance Co.

Global

Certification at SAS. Hardin and Oglesby
worked together to develop a program
to provide colleges with software that

Business analysts, such as Lambert,

he talks about his education. “You can

SAS uses for corporate training. SAS

collect and analyze data and communicate

do a program anywhere, but it’s the

allowed Hardin and his staff to adapt the

the information to assist management in

people, not the program, that makes it

popular tool for academic use.

making educated business decisions that

great,” he said. “Those people are your

a

can give the organization a competitive

friends for life, and if you have a need,

master’s degree in applied economics

advantage. According to the U.S. Bureau

you go to them and they come to you;

in 2005. As Hardin predicted, graduates

of

you form a relationship.”

who

Erin

Green

have

Lambert

analytics

received

and

Labor

Statistics,

employment

of

business

business analysts is expected to grow 41

degrees are in high demand. Lambert

percent through 2020, much faster than

Corporate Development at Alfa Insurance

is proof: BBVA Compass agreed to

the average for all other occupations.

Co.,

hold a position for her while she

Job prospects are even better for those

analytics team within the organization.

completed a four-month internship in

with master’s degrees.

The team’s assignment was to transition

Mike

Rowell,

was

tasked

vice
with

president
building

of
an

Washington, D.C. Business analytics

After earning an engineering degree in

the organization to an analytics-based

was sort of an unknown at that time,

India, Biju Abraham worked in his native

business. He needed staff with specific

but the bank created a new department

country. When he started his search for

business

intelligence

for Lambert and another Culverhouse

a graduate program, he was looking for

training.

The

business-analytics graduate. Quickly,

one that met specific criteria.

intelligence program was a natural place

management realized the value of its
new staff.

“I was adamant about getting a good
financial assistantship and one that

and

University’s

analytics
business-

to look for new team members.
“The University has a niche program

retail-business owner needed to

analytics training and SAS certificates.

the workforce with business-analytical

“Everybody started coming to us for

gave me a solid working experience

with

increase sales, but he didn’t know

And the market is asking for more

skills. He also wanted graduates to be

everything because they realized we can

while I was in the program,” Abraham

analytics, a growing area in business

graduates with the same training.

leaders in the same arena.

how to attract more customers. A friend

b u s in e ss

in te l l ig e n ce

and

do anything they wanted,” Lambert said.

said. “That is how I selected Alabama;

today,” Rowell said. “There are not many

with a noncompeting, successful business

“That’s why I’m so proud of what

Having dealt with large data files,

“We’ve gone from being specialized

no other school offered that good of

universities offering similar programs

shared his secret: He hired a University of

we’re doing here,” said Dean J. Michael

Hardin was impressed with SAS, a

to being a one-stop shop for getting

an experience.” Graduating with an

today and if they do, the curriculum

Alabama business-school graduate who

Hardin. “We were the first business

worldwide

information on anything you need.”

MBA in business intelligence, Abraham

and faculty have not been in place long.

understood business analytics.

school to offer this kind of program, and

offers the ability and speed to process

Lambert knows the graduate program

is a senior analyst at Regions Bank, a

Having a business-intelligence program

we are meeting a worldwide demand.”

large amounts of data. He became

prepared her for immediate success. “I

company that he said has “done a great

for almost a decade and a strategic

job recruiting at the University.”

partnership with SAS is instrumental to

During the last decade, 247 graduates

software

company

that

have left the Culverhouse College of

When Hardin joined the UA faculty

the first SAS alliance partner in the

Commerce and Business Administration

in 2001, he saw the need for graduate

state of Alabama. SAS is a leader in

“During the Iron Bowl season, this

with

students who could immediately enter

business-analytics software and is now

building is filled with Alabama fans,” he

master’s

degrees,

business-

UA’s success.”

1 4

1 5

C U L V E R H O U S E

Rowell hired Jason Thompson as the
director of analytics at Alfa. Thompson
is a UA graduate with an MBA/business

projects using graduate students in real-

airline traffic, car rentals and visitors

time business situations.

expected during the 2012 Olympics

The first corporate project occurred 10

in London. The students’ experience

was

years ago when an aluminum processing

is the result of the partnering of the

instrumental in hiring the additional

plant in Muscle Shoals, Ala., needed to

College/SAS Global Academic Program.

team members in the group. Thompson

improve quality control. Faculty and

McManus also taught SAS Enterprise

speaks from experience when he said

students studied the manufacturing

Guide at University College Dublin.

that he knows the value of graduating

process and data to develop a model

with an SAS certification. Of the five

that allowed the company to predict

Business

members on Alfa’s analytics team,

when the product may be defective.

brings corporate executives to campus

intelligence

concentration.

He

Gillespy named president
of Duke Energy’s South
Carolina Region

Cumberland School of Law in Birmingham,

general counsel for the Southern Co.

Ala.; a diploma in advanced international

operations and Southern Nuclear. She

legal studies from the McGeorge School of

was formerly vice president of charitable

Law in Salzburg, Austria; and a master’s

giving for Alabama Power and president

corporations

Clark Gillespy, a 1984 graduate of the

degree from European University in

of the Alabama Power Foundation.

represented at this symposium are

Culverhouse College of Commerce, has

Brussels, Belgium.

the most important players in the

been named president of Duke Energy’s

world in business analytics,” Hardin

South Carolina service region.

Each year, the institute sponsors the
Analytics

Symposium

that

three are graduates of UA’s business-

to discuss analytics and models in the

intelligence

business

or

applied-economics

programs. “Graduates of the program
come

in

with

SAS

and

predictive

modeling skills and are ready to work,”
Thompson said. “They are valuable from
day one.”

“Now everyone is jumping
on the business-analy tics
bandwagon. but UA has been
doing this for 10 years.”

Prior to joining the College faculty, Dr.

— Dr. Denise McManus

Denise McManus worked with Fortune

Director, Institute of Business Analytics

100 companies, including IBM, Boeing
and Motorola. Sharing her knowledge
of

telecommunications,

project

evaluation,

crisis

capitalrecovery

The experience gave the students
valuable experience before graduation.

world.

“The

Developers

Southern Co., including serving as an

Association, South Carolina Economic

attorney in the company’s Washington,

Utility

D.C., office. She has held leadership roles

Association,

in governmental affairs, environmental

Carolina

responsible

for

Economic

representing the company in its rate

Developers

and

Economic

of Homeland Security, AutoGov, PQC

managing state and local regulatory

and serves as a board member for New

affairs,

International, Alfa and State Farm.

and government relations, economic

Carolina and the North Carolina Military

development, generation, compliance,

The symposium also gives students an

development and community affairs.

Foundation. He is a member of the state

information technology and real estate.

opportunity to meet business leaders,

Previously, he served as vice president

bar associations of Alabama, Georgia

participate in job interviews and inquire

of

and the District of Columbia.

about internships.

development and territorial strategies

study a real problem and provide a real

McManus is proud of the College’s

academic career. Her experience helps

solution,” said Hardin, who participated

leadership role in business analytics.

her understand corporate executives’

in the project. “They could see how

“Now

complaints about the communication

the theory learned in the classroom

business-analytics

gap

technical

be

various positions at Alabama Power and

BBVA Compass, the U.S. Department

students was an easy transition to an

hard-core

will

During her career, Perry has held

Gillespy is a member of the North

included leaders from Sam’s Club, SAS,

“Our students had the opportunity to

between

Gillespy

said. The 2012 symposium speakers

and knowledge management with UA

employees and other staff. The business-

alumni news
regulatory

economic

initiatives

development,

and

for

business

for Duke Energy in North Carolina and
South Carolina.

Association
Development

and

Lufkin named managing
director at Morgan Joseph
TriArtisan

economic

and

community

Ginn named a partner at
Baker Tilly Virchow Krause
Kimberly Ginn has been named one of

the

In addition, Gillespy has been selected

bandwagon,”

to lead South Carolina when Duke

was applied in the real world and the

McManus said, “but UA has been doing

Energy merges with Progress Energy.

company benefited from the model.”

this for 10 years.”

In South Carolina, Duke Energy serves

Timothy B. Lufkin has been named

LLP. She is located in the Washington,
D.C., office.

everyone

is

jumping

on

12 new partners in the accounting and
advisory firm Baker Tilly Virchow Krause

took

From experience, Lambert sees major

more than 600,000 retail customers and

managing director in Morgan Joseph

College’s initiative of innovation, rigor

business-analytics students to Dublin,

growth in the demand for business

operates $3 billion in assets, including

TriArtisan LLC’s Industrials Investment

Ginn, a CPA, is a member of the Higher

and relevance to provide knowledge and

Ireland,

tools that help graduates communicate

Advanced

analytics

program

implements

the

In

summer

2012,

McManus

their

International

analytics. “It’s endless,” she said. “It

more than 6,818 megawatts of power

Banking Group. Lufkin, who has a 20-

Education and Research Institutions

Business

Analytics

will continue to grow. What I do is not

generation and distribution facilities. In

year career on Wall Street, was most

industry

data and models to other staff members.

course introduced them to analytics

industry-specific. Even though I work

addition, the company has about 6,000

recently a managing director in the

than 12 years of experience helping

McManus is director of the Institute

implemented by leading international

for a bank, I do stuff all day long I can

employees and contractors who live and

Industrials

Sponsors

organizations enhance their business

of Business Analytics. Led by a board of

companies. Students also researched

do anywhere. Graduates of the program

work in the upstate region.

Group at Cowen & Company. He earned

processes, reduce costs, design robust

directors made up of executives from the

complex

business

have

his UA degree in 1989

and

corporate world, the institute sponsors

solutions

used

an annual business-analytics symposium,

analytically

promotes the business-analytics program

history of the euro, British pound and

Charlotte Voss is a freelance writer who

site-selection

at conferences, and manages corporate

U.S. dollar; and analyzed data to predict

lives in Moundville, Ala.

practice of international law in both the

where

by

reviewed

problems
Guinness
the

and
Beer;

unlimited

potential

because

of that.”

five-year

Gillespy joined Duke Energy in 2004

and

Financial

practice.

compliant

has

more

infrastructures,

navigate

experience in economic development,

that affect higher education, research

and

the

United States and Europe.
Gillespy earned a bachelor’s degree

Perry named senior VP,
general counsel for Southern
Co., Southern Nuclear

federal

and

and has more than 25 years of combined
consulting

myriad

She

regulations

institutions and government contractors.
She holds a bachelor’s degree in
finance from The University of Alabama
(1995) and a bachelor’s degree in

in business administration from The

Leigh Davis Perry, a 1994 graduate of the

accounting

University

a

Culverhouse College of Commerce, has

Alabama at Birmingham. She is a

juris doctor from Samford University’s

been named senior vice president and

certified internal auditor.

of

Alabama.

He

holds

from

The

University

of

1 6

1 7

C U L V E R H O U S E

NCAA Bracket
Pr o f e s s o r s o ff e r s c h e d u l i n g a d v i c e
B y A m an d a Sa m s

rofessors Sharif Melouk and Burcu Keskin of the

reimbursing teams for travel expenses, the professors were

Culverhouse College of Commerce are admittedly big

motivated to design a mathematical model that optimizes

college basketball fans, cheering on their favorite teams —

team assignments by minimizing the distances teams must

Oklahoma State University and The University of Alabama,

travel to games and corresponding costs, according to a

respectively — each year, with hopes that they will get to

paper titled “Team assignments and scheduling for the NCAA

see them play and progress in the annual NCAA men’s

basketball tournament,” which they published in 2011.

basketball tournament.

“The goal is to increase tournament accessibility to fans

While March Madness is highly anticipated by countless

as well as lessen the financial impact to the NCAA while

fans each year, only a select few of these fans actually get to

maintaining the integrity of the tournament,” co-authors

see their teams play in the initial matchups of the tournament

Keskin and Melouk wrote in the paper’s introduction. “We

due to the high travel costs and hassle associated with

test our model against actual tournament assignments from

traveling, sometimes hundreds of miles from home, to watch

the past five years. Results show consistent and significant

the games. Also, the NCAA reimburses participating schools

cost savings and reductions in distance travelled without

for travel expenses to and from tournament game sites,

compromising the fairness and structure of the tournament.”

which may be unnecessarily far from a school’s hometown,
according to Melouk and Keskin.

Melouk said that this model presents a “win-win on
both fronts.”

After noticing declining fan attendance at tournament

“When teams play closer to home, there is a reduction in

games and an increasing financial burden on the NCAA in

costs, and more fans can go travel to see them play,” he said.

1 8

1 9

C U L V E R H O U S E

weekend of the tournament, whereas

However, the authors explained that

research

attempted

“Results show that a top four-seeded

the NCAA keeps a very closed book,

previous

to

team would have reduced its travel

and that they are doubtful that the

develop assignments over the entire

distance, on average, by 301 miles (one-

selection committee is even aware of

tournament and took hours to run.

way) to its game site,” the professors

their model yet.

The accompanying graphic shows the

concluded. “The model, over the same

“They don’t necessarily use a formal

assignment of the top 16 teams in the

five-year period, would have produced

model to determine where teams go,”

2010 NCAA tournament in terms of

an average savings of 36,773 miles.”

Melouk said. “They do a pretty good

actual assignment by the NCAA and

job, but we think they could do better.

assignment through use of the model.
“Inspection of Table 6 reveals that

The idea is that we can still maintain
the integrity of the tournament and get

the

teams closer to their home sites.”

the assignment (in terms of distance

model

maintains

or

improves

Keskin and Melouk used the table
to demonstrate that both lower and
higher seeded teams can be placed
closer to home while still maintaining
tournament integrity.

In 2012, the model suggests that

travelled) for 12 of the top 16 teams,”

“Overall, this accomplishes the goals

about 35,000 miles, or about 30 percent

according to the paper. “More importantly,

of making the tournament more fan-

of round-trip miles, could be saved by

we observe that the top eight tournament

friendly and lessening the financial

moving a few teams from one bracket

teams (i.e. the top two seeds in each

burden of the NCAA,” they said.

to another, with a reduction in costs of

region) maintain or improve their actual

about 20 percent, according to an ESPN

game site assignment.”

article on Keskin and Melouk’s research
that was published in March.
When

designing

the

optimization

model, the professors said they wanted
to

fan

said. “For example, teams from the

savings of 2,000 miles whereas the fan

attendance but were not willing to do

reduce

costs

and

increase

same conference can’t play each other in

base model assigns Louisville to Nashville

so by compromising the “integrity of

early games, and rematches of previous

for a distance savings of more than 4,200

Seed Game sites


Distance

Team Actual Model Actual Model Difference

the tournament.” As Melouk said in an

years’ tournament games should be

miles. Having a larger fan base helps

interview, following this model will still

avoided in the second and third rounds.”

Louisville’s placement in the tournament.”

1

Duke

Jacksonville, FL

Jacksonville, FL

480

480

0

While abiding by NCAA tournament

While previous research has been

1

Kansas

Oklahoma City, OK

Oklahoma City, OK

317

317

0

rules, Keskin and Melouk’s model has

performed in the past to attempt to

1

Kentucky

New Orleans, LA

Milwaukee, WI

744

468

276

1

Syracuse

Buffalo, NY

Buffalo, NY

150

150

0

create a fair tournament, just a different
fair tournament.
“The selection committee creates

proven to provide considerable savings in

reduce

a seed list (1-68) used to assess

distance travelled over the actual NCAA

attendance in March Madness, Keskin













Kansas State

Oklahoma City, OK

Oklahoma City, OK

316

316

0

travel

costs

and

maximize

teams

assignments in the 2010, 2011 and 2012

and Melouk’s model is unique in that the

2

across the four regions of this national

tournaments across all three models:

algorithm runs fast enough to produce

2

Ohio State

Milwaukee, WI

Milwaukee, WI

458

458

0

results in approximately one second.

2

Villanova

Providence, RI

Providence, RI

284

284

0

“It accounts for the uncertainty on

2

West Virginia

Buffalo, NY

Buffalo, NY

285

285

0











competitive

balance

of

top

championship,” according to Selection

a weighted model, which accounts for

101, an NCAA website that breaks down

NCAA

preferential

consideration

in

the complex bracketology. “The seed list

placing higher seed teams closer to

Selection Sunday of who will actually



reflects the order in which teams are

home; an unweighted model; and a

make it to the tournament,” Melouk said.

3

Baylor

New Orleans, LA

New Orleans, LA

531

531

0

Georgetown

Providence, RI

Jacksonville, FL

405

712

−307

placed in the bracket. The committee

weighted model that also takes projected

“Essentially you can have all of these

3

must achieve competitive balance in

fan base into consideration.

contingency plans and run them all with

3

New Mexico

San Jose, CA

San Jose, CA

1047

1047

0

the model, receiving results within a few

3

Pittsburgh

Milwaukee, WI

Spokane, WA

553

2247

−1695

each region of the bracket.”
Keskin

explains

that

“The fan base estimates impact the
this

would

assignments,”

the

professors

wrote.

remain unchanged when using their

“For instance, Louisville was assigned to

optimization model.

Portland in the actual [2012] tournament.

seconds. This is very important.”
Keskin explained that the results
can

process

faster

because

their













4

Maryland

Spokane, WA

Providence, RI

2485

400

2085

4

Purdue

Spokane, WA

San Jose, CA

1909

2262

−354

Vanderbilt

San Jose, CA

New Orleans, LA

2266

532

1734

Wisconsin

Jacksonville, FL

Spokane, WA

1215

1648

−432

“Some considerations are actually

The preferential seed model assigns

model

of

4

established by the tournament,” she

Louisville to Albuquerque for a distance

team placement during only the first

4

focuses

on

optimization

This table reveals that the
model maintains or improves
the assignment (in terms of
distance travelled) for 12 of
the top 16 teams.

2 0

2 1

C U L V E R H O U S E

Good Job

M B A A h o n o r e d f o r t o rna d o - r e l i e f e ff o r t s

CVS also presented Project Blessings

have been in the workforce for five or

and I think this is a perfect example of

with a check for $3,000 from its

more years may not be as motivated to

what can happen when we put some of

B y A m an d a Sa m s

corporate office in Rhode Island. Money

go out and volunteer.”

those skills to use.”

came pouring in from other places as

“This

project

absolutely

exceeded

Additionally, Ganey said that her project-

Members of The University of Alabama

well to aid the relief efforts, LSU’s MBA

my expectations,” said Zach Tanner,

management

Master

of

Business

and

business-strategy

Administration

program hosted a car wash to help

community service coordinator for MBAA.

classes helped prepare her to manage and

Association student chapter mobilized

Tuscaloosa recover and sent Ganey a

“I remember near the end of the day

organize such a large group of volunteers.

to raise $7,000 for long-term-tornado

check for nearly $400 to donate to the

when we partnered with CVS, I stepped

“It just speaks to our character as

relief in the aftermath of the devastating

relief efforts. The UA MBAA members

back and looked around at the sheer

business students,” she said. “We put

storms that pummeled Tuscaloosa in

unanimously decided to donate $1,000,

number of people we had working on

into use everything they have taught us

2011 and won the Community Service

which they had previously allocated for

that house. There were MBA students,

about social responsibility, ethics and

Project of the Year award for their efforts.

a graduation party to be held the night

CVS employees and volunteers from

character building. It felt really good

that

after the tornado, to the American Red

the local service organization Project

to help out and know that we made an

MBAA donated to local charities was

Cross. Finally, MBAA donated $4,000, its

Blessings everywhere, all working on

impact on the community.”

The

grand

total

of

$7,000

a culmination of one major service
project and several smaller fundraising
efforts, all sponsored within six months

vice president, Thomas Ganey, was

“We put into use every thing they have taught us
about social responsibilit y, ethics and character
building. It felt really good to help out and know
that we made an impact on the communit y.”

interning at CVS Pharmacy in Rhode

— Elizabe th Gane y

of the time that the natural disaster
struck. The first project, which students
referred to as Teaming Together for a
Good Cause, was inspired while MBAA’s

Island during the summer of 2011.
“One day an executive at CVS asked
Thomas how they could help with the

entire profit from its annual charity golf

something different. It was amazing the

cleanup efforts,” said Elizabeth Ganey,

tournament, to Project Blessings for

transformation after just that one day

MBAA president. “They offered to give

tornado relief instead of funding student

of working on that house. New cabinets

us $3,000 to sponsor a cleanup project.

Georgia’s MBA program to clean up

student volunteers for an even bigger

scholarships. Ganey said it is incredible

were on the wall, the entire house and

Meanwhile, the University of Georgia’s

debris under Project TeamUp.

project: to remodel four different houses

that so many students came to help out

the shed outside had a fresh coat of paint,

across Tuscaloosa under Project Blessings.

just because they wanted to give back

and walls that had been destroyed had

and serve the community.

been patched and replaced. It was almost

MBA program reached out to me to see

“It wasn’t the most glamorous work

what they could do to help Tuscaloosa.

to be in the sun moving tree branches

“One family was present during some

Thomas and I put our heads together

to the side of the road, but we all felt so

of the remodeling, and the looks on their

“Our

program

along with our community services

accomplished when we looked back at the

faces was worth all the blood, sweat, and

students

can

coordinator, Zach Tanner, and started

end of the day into an empty field,” Ganey

tears we put in that day,” Ganey wrote on

undergrad, while many MBA programs

Ganey and Tanner said that their

planning a weekend full of volunteering

wrote on the project description form

the nomination form. “The family whose

require members to have at least five

education in the UA business school

and teamwork.”

used to nominate MBAA for the service

house we put the most work into is one

years of work experience to be eligible

prepared them well when undertaking

tor n ad oes

project award. “Houses will be rebuilt on

of only four houses left standing by

to join,” Ganey said. “I think this was an

these major service projects.

Tu s caloos a ,

those sites, and it felt so amazing to be a

what used to be Hobby Lobby. Knowing

advantage in the tornado-relief efforts.

part of someone’s dreams.”

Fo ur

mo nt hs

demo lis h e d

much

af ter
of

more than 110 MBA students from the

is

join

unique
straight

in
out

that
of

surreal to think that was the same house
we set to work on that same morning.”

“First of all, this wouldn’t have

what used to be there and knowing that

Many

Culverhouse College of Commerce and

CVS employees from local stores, as

we were again a part of something so

straight out of sororities and fraternities

reaching out to the management at

Business Administration joined forces

well as those from the distribution center

amazing was such a great experience

where they are used to volunteering all

CVS to get the ball rolling on this

with students from the University of

in Bessemer, Ala., joined more than 180

for all of us.”

of the time. They then look to get really

project,” Tanner said. “Our program

involved in MBAA, whereas people who

puts a lot of emphasis on networking,

of

our

students

are

coming

happened

without

Thomas

Ganey

2 2

2 3

C U L V E R H O U S E

College Savings Tips

“A 529 pl an offers parents great
advantages in that they can be
used nationwide. In fact, you need not
be in the state you invest your funds in
and send your child to school at
an entirely different state.”

Gar y H o o v e r o ff e r s i n s i g h t
On e of the bi g personal financ e top i cs of t h e la st
y e a r h as be en the skyroc keting co st of h i gh e r
e d ucati on. It’s a big top ic beca use we’r e ta lk i ng
en o r m ou s s u ms of money. Student s a r e gr a duat i ng
w i t h an abs urd level of student loa n de bt, ve r y
l i ttle i n s av i ngs, and w ith the re ce nt fa i lur e of a
m otion to e xtend low c ost loans, co st s a r e p r ob a b ly
n ot c om i ng bac k dow n anytime soo n.
We reached out to some experts to

Q: Once a child gets accepted into

active

try to gain greater insight into these

college, the thought of paying for it

academic scholarships are available,

issues. We spoke with Dr. Gary Hoover,

can be frightening. What can parents

there is no reason that the decision

Professor of Economics and Assistant

do beforehand to help their chances at

of administrators should be an easy

Dean of Faculty and Graduate Student

getting financial assistance?

one.

Development, Ph.D. at The University

high

By

school

getting

student.

good

When

grades

and

being actively engaged in high school

of Alabama’s Culverhouse College of

A: Parents should be willing and able to

activities, students make themselves

Commerce. He’s the William White

wade through a mountain of paperwork.

more

McDonald Family Distinguished Faculty

In the end, it might not help but has

scholarships. If there are more students

Fellow and has published papers in

to

of

than money, good. Make administrators

Q: A g re e o r d i s a g re e : 5 2 9 c o l l e g e

a result, parents need to do their

Q : B a c h e l o r ’s d e g r e e s a r e q u i c k l y

the American Economic Review P&P,

funds are available until the source is

do their jobs. However, if grades are set

s a v i n g s p l a n s a re t h e w a y t o g o .

homework and investigate their plan.

becoming a baseline necessity and not

Southern

Public

extinguished. In which case, it is best

and no scholarships are coming, savings

Choice, Journal of Economic Literature,

to get all necessary forms in early.

habits (which will last a life-time) can be

A: I mostly agree but not entirely. A 529

Q: Are parents eligible for any college-

graduate education costs into their

International Tax and Public Finance,

These will definitely include income

set by contributing monies from after-

plan offers parents great advantages

savings tax deductions?

savings plan?

Applied Economics, and the European

statements. Making direct contact with

school or summer jobs.

in that they can be used nationwide. In

Journal

We

personnel in the financial aid office is

fact, you need not be in the state you

A: There actually are. The details are

A: No. Good performance in undergraduate

reached out to him to get a better idea

always a good idea. You cannot address

invest your funds in and send your child

complicated to explain but the tax

learning can help to defray costs of

of what parents can do to help their kids

an issue that you are not aware of and

benefits vary if the funds are kept in

advanced degrees. By helping to pay for

save for college.

who better to know the ins and outs of

“By getting good grades

to school at an entirely different state.

and being actively

Given that these plans are typically

certain Education Savings Bonds or

an undergraduate degree, parents have

either something like an IRA or 401k

the various state 529 plans. Special

allowed their children time to concentrate

engaged in high school

(which can go up or down in value) or a

attention should be paid to maximum

and hopefully receive grades that will

activities, students

prepaid plan, I would probably think the

contribution limits which allow initial

allow them to receive advanced degrees at

make themselves more

latter is a better option than the former.

contributions to be larger. In addition,

reduced or no costs.

However, my hesitancy to fully endorse

parents should be aware that funds for

attractive for partial or

these plans is because all plans are not

only “qualified” education expenses can

Article printed from Bargaineering :

full schol arships.”

created equally. Some are well managed

be withdrawn without paying taxes but

http://www.bargaineering.com/articles

while others are facing difficulty. As

that varies also.

Economic

of

Political

Journal,

Economy.

be

attempted.

Certain

types

financial aid better than people working
in the area?
Q: How best can a prospective student
contribute to their college savings plan?
A: The best thing that a student can
do to help with college costs is to get
good grades and be an engaged and

attractive

for

partial

or

full

a perk; should parents include post-

Culverhouse spins wide web
of business-school leadership
By Amanda Sams

endowed chair holder and then as an

Howard had the skill set to make a huge

administrator during his time there. At

difference in the development of the

Culverhouse provides a strong foundation

FGCU, Finch also served as a department

college of business at FGCU,” Weeks said

for business academics.

head, an associate dean and an acting

of his decision to recruit Finch to join the

“Without question, I feel that I received

dean and also helped in all aspects of

FGCU faculty. “We needed someone who

an outstanding foundational knowledge

the design, construction and funding of a

could mentor junior faculty, do a great

base in finance and economics at UA,”

new business-school building.

job in the classroom, be a productive

he said. “The faculty stressed a clear

Fin ch

a g re e d

with

We e ks

th a t

Th e Cu lv e rhouse Co llege of Co mm e r ce

“First of all, (former) Dean Barry Mason provided a

“His leaving was a huge loss for FGCU

scholar and build relationships in the

understanding of the seminal thought

a n d Bu s i ne ss Administration has lo ng

wonderful example of how to provide servant leadership. He

and we miss him, but I think he will be

business community. All of these things

pieces

always put the University, Culverhouse College and all of its

a great dean for Samford and the Brock

are second nature to Howard.”

when I graduated, I was grounded in the

stakeholders ahead of himself, and that is something I try to

School,” said H. Shelton Weeks, chair

Weeks has known Finch since 1988,

theories which form the basis for asset

b ee n

a

m a jor

provider

of

qua li t y

b us i n e ss e ducation as evidenc e d b y

in

financial

economics,

and

remember each day,” said Finch, who earned his doctorate in

of the department of economics and

when they studied together in The

pricing, modern portfolio theory, capital-

i t s lon g li s t of notable and hi gh ly

finance in 1992. “Additionally, the Alabama business tradition

finance at FGCU.

University of Alabama business school.

structure theory, agency problems and

s u c ce ss fu l alumni.

taught me that the institution is greater than any single

Weeks said Finch’s biggest contribution

“Our training at the Capstone was

individual. Thus, my role is to lead and manage in such a

to the field of business is the impact

outstanding,” said Weeks, who earned

The UA business program is structured

signaling, and option-pricing theory.”

In fact, as incoming freshmen come to Culverhouse this

way that when my time here is complete, the Brock School is

he has on students, which ranges from

his bachelor’s, master’s and doctoral

to cover a variety of topics, and Finch

fall, a number of their predecessors have gone on from The

a better place for the next generation of business students,

teaching and giving career advice to

degrees from UA. “Perhaps the greatest

said he attempts to structure the

University of Alabama to acquire high-profile positions as

faculty and staff.”

developing

deans of other business schools.

and

value comes from the foundation in

Samford business program in much the

Before becoming dean at Samford in 2011, Finch spent

building relationships with the business

academic

programs

economics that underlies everything

same way.

Howard Finch, a UA alumnus who now serves as dean of the

nine years on the faculty at the University of Tennessee at

community that enhances the students’

we do. We were fortunate to have some

“My experience and subsequent

Brock School of Business at Samford in Birmingham, said he

Chattanooga, rising through the rankings and learning to be a

educational experiences.

excellent faculty who cared a great deal

impressions since graduation is that

attributes much of his success to his outstanding business-

successful university teacher and researcher. He then spent

“In addition to being a great friend

about the program and the quality of the

the Culverhouse College of Commerce

school education.

11 years at Florida Gulf Coast University, serving first as an

that I enjoyed working with, I knew that

education that they were delivering.”

and Business Administration provides

2 6

2 7

C U L V E R H O U S E

in Tuscaloosa had some influence on her

have to be a self-starter and a very

returning to do graduate work here.”

motivated person.”

Robicheaux said her dad, a former

Robicheaux said that the UA faculty
and students enriched her experience

s i g n i f i c a n t ly i n d e v e l o p i n g m y

as a doctoral student, as well.

u n d e r s ta n d i n g o f m a n a g e m e n t

dean because she was one of the best

a n d h e l p i n g m e t o a p p r e c i at e

teachers and researchers in the business

the practice of management

program,” he said. “Sara is also greatly

to serving as a faculty leader.

“I found UA’s business school to be

“He is very level-headed and good at

a very friendly environment,” she said.

mitigating conflicts,” Robicheaux said.

“It was not a cut-throat competitive

“He never has a personal agenda and is

environment like you find in some PhD

respected by his peers and students. He

programs. All of the PhD students

is also very calm under pressure.”

wanted everyone else to succeed, and

She has met many graduate students

we all worked together. Still today, many

t h r o u g h o u t m y c a r e e r .”
— Dr. Byron Che w

dean who hired him at FGCU; and John

at conferences who introduce themselves

of the PhD students stay in contact with

greatly

that

breadth,

Fulmer, Finch’s first department head

and share a story about a time when they

each other, co-author papers together

Culverhouse

teaching technical skills together with

and later the associate dean at the

needed help and her dad helped them

and help with job placement.”

managerial insights and perspective,”

University of Tennessee at Chattanooga,

out, years after the fact.

Finch said. “That is a model we want to

who also earned his doctorate from The

emulate at the Brock School of Business

University of Alabama.

depth

and

at Samford, and I believe we are doing
so very effectively.”

“The relationship my dad has with the
graduate students in his department is

Monaghan Professor of Management.
“ S h e wa s a g o o d ca n d id a te fo r

loved by multiple groups of stakeholders.
Students think she is wonderful. She
has all the bases covered, and she is a
natural leader and representative of the

Now as a dean herself, Robicheaux

students with a business education
both

at Birmingham-Southern College and

A l a b a m a e d u c at i o n h e l p e d

professor of marketing at UA, is
definitely her role model when it comes

has

explained Dr. Byron Chew, former dean

“My University of

admires

aspects

business

business program.”

of

the

program

such

graduated from the UA business school,

In

addition

to

Robicheaux,

Chew

as the women’s mentoring program,

proof that the Culverhouse network

She said her favorite professors at

which was developed for undergraduate

extends far and wide, encompassing

Culverhouse were Dr. James Ligon, her

students, and the way that the college

current and former business leaders.

dissertation chair, and Schlesinger.

maintains contact with alumni. Just as

He graduated in 1971 with a doctorate

At Culverhouse in particular, Finch

one I try to emulate with all the students at

“Both are outstanding teachers, and

faculty at Culverhouse go above and

in business administration and held

said he was fortunate to study under a

Birmingham-Southern,” Robicheaux said.

I gained a lot of knowledge in every one

beyond to help their students, Robicheaux

various positions in teaching and

Kathy, Finch’s wife of nearly 30 years,

number of outstanding faculty members.

said she believes that her husband is

“Patricia Rudolph was my dissertation

effective as a dean not only because of
his knowledge and business expertise

She

was

of

of their classes,” Robicheaux said. “Dr.

said she constantly strives to enhance the

leadership at Birmingham-Southern

Birmingham-

Schlesinger taught my all-time favorite

educational experience of all students at

College, serving as a dean partner in

adviser, and I learned the value of discipline

Southern College in 2011. Previously,

class, microeconomics. It was that

Birmingham-Southern College.

the business program from 1996 to 2002

and perseverance in research from her,”

Robicheaux

associate

class that convinced me that I wanted to

“To be effective at this job, you cannot

but also because he has a compassionate

Finch said. “Robert Brooks taught my

professor of finance and economics at

become a college professor and stay at

be worried about losing it,” Robicheaux

“My University of Alabama education

heart and is a good listener.

investments seminars, and he defined rigor

Birmingham-Southern and as a visiting

Alabama to get my Ph.D.

said. “If all your decisions are based on

helped significantly in developing my

business

appointed

programs

at

served

the

as

dean

before his retirement.

“Howard is one of those people who never

and depth of theoretical understanding

assistant professor of finance at the

“Dr. Ligon would read my dissertation

what will make you popular and well-

understanding

meets a stranger,” she said. “He is friendly

behind the models and numbers. Carolyn

University of North Carolina Kenan-

drafts and have detailed feedback to me in

liked, then you are not doing your job. It

helping me to appreciate the practice

and always has an encouraging attitude.”

Carroll taught me empathy in dealing with

Flagler Business School.

But, she said her husband’s greatest
accomplishment is their family.

students and colleagues.”
In addition to these, Finch listed other

of

management

and

less than 48 hours. He was amazing. Even

is certainly important to hear all sides

of management throughout my career,”

Robicheaux said she loves her current

after graduating, Dr. Ligon continued to

and opinions, but when it comes down to

Chew said.

position as dean of business programs

work with me on publishing articles and

it, to be a college administrator you have

“We have two very successful children,

professors who played key roles and

at

remained as responsive to my questions

to make business decisions.”

Ashley, a graduate of the Culverhouse

influenced him, including Dr. James

attributes some of her professional

However, in spite of the fact that

early commitment to the importance of

School of Accountancy, and Austin, a

Cover, Dr. Robert McLeod, Dr. H.K. Wu, Dr.

success to her experience as a UA

Robicheaux sometimes has to make

internationalization and inculcated this

National Merit finalist who will be attending

Harris Schlesinger and Dr. Billy Helms.

business student.

unpopular decisions, Helms said his

to students in the 1970s when then Dean

daughter always tries to treat people fairly.

Paul Garner made the UA business

The University of Alabama this fall.”

Helms,

head

of

the

Birmingham-Southern,

and

she

economics,

“While I do not believe the education

as when I was a student in his class.”

He remembers and admires that the
UA business school demonstrated an

She said her husband has the gift of

finance and legal studies department at

in and of itself prepared me for my

“She listens to other people,” he said.

program known worldwide. Chew also

teaching and leadership, which he uses

UA, also greatly influenced his daughter

role as a dean, I think the personal

“She’s modest about her own ideas and is

said the faculty members were very

in all of his roles as father, professor

Sara Helms Robicheaux in her pursuit of

relationships

willing to consider other peoples’ input.”

talented, and he fondly remembers his

and dean.

business. She earned her doctorate in

faculty members who taught me and

Finch

c re d i t s

his

I

developed

with

the

Robicheaux

can

easily

make

mentor, Dr. William Bennett.

p ro fe ss i o n a l

finance from Alabama in 2000 and now

served on my dissertation committee

connections outside of the business

“The University does a great job of serving

success to his opportunity to work

serves as the dean of business programs

helped me to mature and prepared me

program because she was a student

the citizenry in the state of Alabama,” Chew

with great people. He said he owes a

at Birmingham-Southern College.

for interactions with future colleagues,”

and professor at Birmingham-Southern

said. “It has a three-pronged mission,

debt of gratitude to two mentors who

“I have been at UA for 39 years,”

she said. “The dissertation process is

College

the

standing for teaching, research and service,

were instrumental in preparing him to

Helms said. “I am sure that growing up

also a very independent project, and I

culture of the institution, which allows

and it has always fulfilled its mission in

find to be good at administration, you

her to be empathetic when issues arise,

each of these areas.”

become a dean: Richard Pegnetter, the

first

and

understands

2 8

2 9

C U L V E R H O U S E

Communit y Outreach
A cc o u n t i n g s t u d e n t s
m i x l e arn i n g w i t h s e r v i c e
B y A m an d a Sa m s

This past spring, accounting instructor

The

40

students

in

McKinney’s

Lisa McKinney’s goal was to teach

accounting class in the Culverhouse

the students in her service-learning-

College of Commerce and Business

accounting course about tax software and

Administration each donated more than

the basics of tax returns, while helping

40 hours of their time, McKinney said.

the community at the same time. The

“Students were trained to use tax-

honors class was a component of the

preparation

SaveFirst Tax Preparation Initiative, which

simple tax returns at SaveFirst sites

is sponsored by UA’s Center for Ethics

located directly in communities of need

and

Social

Responsibility.

software

to

complete

SaveFirst

and then traveled to these communities

uses volunteers to provide income-tax

to provide the service,” McKinney said.

assistance. It is the largest campus-based

“This was a very significant course to

initiative of its kind, according to Stephen

most of them. They all describe how

Black, director of CESR.

much they got out of it and how they

“During our sixth season, 137 UA

were really changed by it.”

undergraduate and law students worked

McKinney evaluated the students’

at free tax preparation sites across the

performances throughout the semester,

state to prepare over 3,200 returns for

which culminated in a final paper

working families — helping them to

detailing their volunteer experiences

secure $5.8 million in tax refunds and

with SaveFirst.

saving them $960,000 in commercial

“My experience with the SaveFirst

tax preparation fees,” Black wrote in

program was very rewarding,” Rebecca

an email about the program as the

Jones wrote in her final paper for the

semester came to a close. “Statewide,

course. “At first, I chose this program

UA students collaborated with more

because I thought that it would be

than 300 additional students from more

the best choice for my grade in Mrs.

than twelve campuses to assist 5,157

McKinney’s

low-to-middle-income families. In total,

did I know that the experience would

our volunteers helped these Alabamians

substantially increase my knowledge

to claim approximately $9.2 million in

about

refunds and to simultaneously save an

my

estimated $1.5 million in commercial

population. It was refreshing to get off

tax preparation fees.”

campus, away from the classroom, and

tax

accounting

filing

perspective

and
on

the

class.

also

Little

change

low-income

Lisa McKinney

3 0

3 1

C U L V E R H O U S E

help those who need it most. From this

We had some difficulty determining

stereotypically a boring subject into

program I will take away new skills,

her filing status because she had told

one that is intriguing, humorous and

knowledge, and understanding about

us that the three of them pooled their

thought-provoking.”

the government process of tax returns.

incomes together for expenses. Her

I will also take away the experience

situation was heartbreaking.

McKinney said she agreed to teach
this service-learning course because

that I had interacting with low-income

“She had a low four-figure income and

taxpayers and getting them the refund

only received about $50 back from her

Black’s

that they deserve.”

taxes,” Jones recalled. “When I told her

she knew would be “meaningful and

she wanted to be a part of Stephen
SaveFirst

initiative,

which

Acre
N e w a d v i s o r y b o ar d m e m b e r ,
o ff i c e r s ann o u nc e d

successful.” This was her second time
to teach the course, and she said she

“In total, our volunteers helped these Al abamians
to cl aim approximately $9.2 million in refunds and
to simultaneously save an estimated $1.5 million
in commercial tax preparation fees.”

wants to teach it as many times as

—Stephen Black

were very touching. All feedback was

“Our advisory board of trustees is a vital part of ACRE,”

very, very positive. Clients were vocally

said Grayson Glaze, executive director of the Alabama

thankful, some leaving in tears.”

Center for Real Estate.

CESR Director

possible in the future.

ynn Corder, a founding partner in The Builders Group of

“The satisfaction for me came from the

West Alabama, a firm that specializes in residential home

enormously significant experience each

building, has been named to the advisory board of trustees

student had in the program,” she said.

of the Alabama Center for Real Estate at The University of

“Their papers explaining their experience

Alabama’s Culverhouse College of Commerce.

Jones said McKinney is by far one of

the amount, I thought that she was going

Hill said the class not only taught

“The board members represent a vast wealth of knowledge

the best teachers she has had in the

to be upset. However, she was actually

him more about tax accounting but also

of all facets of the real-estate industry, and we are grateful that

business school, and her guidance was

quite happy about it. Her situation really

helped develop his character and social

they are willing to share it with us and all of our constituents.”

a big factor in Jones’ decision to change

opened my eyes to how I take everything

skills by pushing him out of his comfort

her major to accounting.

that I have for granted. It set the tone for

zone to work with people he otherwise

homebuilders’ associations. He served as president of

the rest of my time there.”

would not have met. Hill estimates that

the local chapter, and he chairs the Regulatory Affairs

he personally helped 10 clients over the

Committee and sits on the executive board at the state level.

course of the semester.

At the national level, Corder is a member of the Production

“She was very engaging with her
lectures and made the material very

Jones said the course made her grateful

easy to understand,” said Jones, a junior

for her opportunity to pursue higher

who is now majoring in accounting.

education at The University of Alabama.

“SaveFirst taught me the true value

Corder

is

active

in

the

local,

state

and

national

Builders Committee.

“Her sense of humor kept it interesting.

Francis “Tre” Nisi, another student,

of an education,” Hill said. “It also was

He is a member of the Tuscaloosa Electrical Examining

She is also quite helpful outside of the

said he also enjoyed the service-learning

a key factor in convincing me to change

Board. He holds a real-estate-broker’s license, a residential

Chambers, of Tuscaloosa, Ala., is vice president of

classroom and truly has a desire to see

portion of the course because it gave

my major from finance to accounting.

homebuilder’s license and a general contractor’s license.

Westervelt Communities, a division of the Westervelt Co.

her students excel in their futures.”

him valuable experience in filing tax

It is a program that I will continue to

He sits on the boards of the Home Builders Association of

Prior to joining Westervelt Communities, Chambers owned

returns and provided the opportunity to

be involved in each year while at The

Tuscaloosa, First National Bank of Central Alabama, West

a construction-management business. He is responsible

help different people in the community.

University of Alabama.”

Alabama Hospice and the DCH Construction Board.

for developing and maintaining business relationships in

Jones

explained

that

while

the

material was challenging, McKinney
had a way of putting it into context

“I would most definitely recommend

that students can understand. Jones

this class to a friend or anyone for that

also said that the service-learning

matter due to the superb teaching and

experience with SaveFirst opened her

variety of lab options,” Nisi said. “She

eyes to a lot of issues, such as poverty

(McKinney) definitely lived up to her stellar

Tillman is a 1980 graduate of The University of Alabama

in the community.
“I

distinctly

taxpayer

that

I

Glaze also said Hal Tillman Jr. was elected the 2012 chair
of ACRE, and Tom Chambers was elected vice chair.
Tillman, of Birmingham, Ala., is president of Tillman Realty LLC.
He was recognized as the 2009 Alabama Realtor of the Year.

residential and commercial real estate.
Chambers is a member of the Urban Land Institute, the
Home Builders Association of Tuscaloosa and the National
Association of Realtors.
ACRE,

housed

within

UA’s

Culverhouse

College

of

reputation. She is an amazing teacher.”

with a degree in finance. He is a real-estate broker, property

Commerce, collects, maintains and analyzes the state’s real-

remember

the

first

Davis Hill, a junior double majoring

developer and chairman and qualifying broker of Tillman

estate statistics. It is a resource for Alabama real-estate

helped

during

the

in accounting and Spanish, also said

Real Estate. Tillman has received Certified Property Manager

research, education and outreach that includes hosting its

SaveFirst program,” Jones said. “She

McKinney has been his favorite teacher

of the Year, Birmingham Realtor of the Year and Alabama

annual Alabama Commercial Real Estate Conference and

was a sweet elderly lady whose only

in the business school.

Realtor of the Year awards. He is a former president of the

Expo. The center, established in 1996, acts as an industry

Birmingham Association of Realtors and a former member

liaison for business-school students pursuing a career in

of the National Association of Realtors board of directors.

real estate by providing interaction with real-estate alumni.

source of income was a substitute

“Her teaching techniques are the

teaching job. She lived in government-

best I have seen,” he said. “She relates

paid housing with her two adult children.

to her students and makes what is

3 2

3 3

C U L V E R H O U S E

High-Five

U A p r e p ar e s c h a m p i o n s
o n an d o ff t h e f i e l d
B y A m an d a Sa m s

here are 24 students walking

that I’ve learned in the classroom that

a ro u n d

I have been able to relate to football.”

the

C u lv e r h o u s e

College of Commerce with national
championships under their belts.

Tinker learned what it truly means to
be a member of the Culverhouse family

Tinker said Ellinger and Dr. Ron Dulek,
professor of management, are his favorite
teachers because of their passion, energy
and enthusiasm in the classroom.

The Culverhouse College of Commerce

after a tornado tore through Tuscaloosa

“Dulek along with Ellinger and, I’d say,

and Business Administration at The

on April 27, 2011, killing his longtime

the majority of our professors genuinely

University of Alabama generates more

girlfriend, Ashley Harrison, and landing

care about our students — not only their

than just research and statistics. Year

him in the hospital with serious injuries.

education but their futures,” Tinker said.

after year; it also produces champion
student-athletes.
Eighteen

football

players,

one gymnast and two softball players
are majoring in some area of business,
all

are

members

of

Tinker said that his biggest motivation
for success, both in academics and

three

members of the women’s golf team,

and

“Dr. Alex Ellinger came and saw me
every day while I was in the hospital,”

national

championship programs. They are part
of 111 student-athletes enrolled in the

Eighteen football pl ayers, three members of the
women’s golf team, one gymnast and t wo softball
pl ayers are majoring in some area of business, and all
are members of national championship programs.

business school.
And some of them attribute part of
their success to their education at the

Tinker said of the management and

Culverhouse College of Commerce, from

marketing

the professors who helped them juggle

his wife with him on some occasions,

sports and academics to the lessons

and she brought me brownies. That

learned from classmates with varied

obviously meant a lot to me. Dr. Ellinger

and diverse backgrounds and even to

has so much devotion and affection for

the challenging course materials.

his students and the business school.

professor.

“He

brought

“Football and business go hand and

“I feel like this is what make this

hand with each other,” said Carson

school great. Ellinger would have gone

Tinker, the football team’s long snapper,

to see any of his students. He went

who received his bachelor’s degree in

around and worked in the community as

marketing in May 2012 and plans to

well, as I’m sure a lot of our teachers

start his master’s degree in marketing

did. And no one ever hears about this

in August. “Things like competition,

kind of stuff. They didn’t do it for the

strategy,

attention; they did it because it was the

leadership,

competitive

advantage and culture are all things

right thing to do.”
Carson Tinker

3 4

3 5

C U L V E R H O U S E

in football, comes from a piece of

Tinker has a lot of “dream jobs,” but

advice from head football coach Nick

he currently aspires to be a marketing

Alabama is something that I dreamed

Saban. “You’re either hungry or you’re

consultant after completing his

about as a kid and fortunately those

satisfied. You can’t be both,” the three-

master’s degree.

dreams came true,” Ogilvie said. “Also,

“Obviously

playing

football

for

me that would not have been open

Patterson, daughter of gymnastics

otherwise,” he said.
Another

coach Sarah Patterson, said she chose

academic

and

athletic

UA because it is in her blood.

champion, Brooke Pancake, graduated

time National Coach of the Year told

from

degree

here my whole life, so I grew up around

his team, according to Tinker. And the

in marketing in May after winning

this University,” Patterson said. “I used

numerous awards and leading the UA

to go to all of the softball games, and

women’s golf team to its first national

I remember wanting so badly to be

championship. Now a professional golfer,

like those girls. When I got older and

Pancake said she is extremely grateful

started thinking seriously about college

for everything that The University of

and academics, I realized how great of

Alabama and the Culverhouse College of

a business school UA has. This school

that I have written down and I want to

“I felt like I was able to better cope with
situations on and off the field because of the
analy tical skills I learned in the business school.”

see all of those goals through. I’ve made

—Morgan Ogilvie

athlete took this advice to heart.
“I’m hungry; I’m hungry to do everything
I want to do,” Tinker said. “I have goals

those goals for myself, in my handwriting;
Tinker’s teammate Morgan Ogilvie,

with

a

Commerce provided. She said she would

had everything I wanted, so when Coach

I knew that I wanted to pursue a career

not have made it to the position she is

Murphy (head softball coach) called and

I’m not going to let myself down.”
In addition to football and school,

Culverhouse

“My parents have coached gymnastics

who

in business, and since Alabama has a

in without the support and motivation

asked me to join the team there was not

Executive Business Council and is the

graduated with his bachelor’s degree in

reputable business school, I thought that

of the business-school family, including

one thing to think about. This is where

assistant to the executive vice president

August 2011 and is currently pursuing

Alabama would be a good fit for me.”

her favorite professors: Ellinger, and

I’ve always wanted to be.”

for the Student Government Association.

his master’s degree in finance, has

Tinker said he is willing to do whatever

spent five years as a business student

Ogilvie achieved recognition on the

and has played on the last two national

President’s List for his grades, won

“Now that I am at the end of my

Tinker

serves

as

president

of

the

it takes in order to achieve his goals.

a

Crimson

Tide

quarterback

As

an

undergraduate

student,

Drs. Louis Marino and Glenn Richey Jr.,

Patterson said she has been blessed

both professors of marketing.

Brooke Pancake

with the opportunity to receive a great
education while playing the sport she

“Everyone has the same amount of

championship teams. He agrees that

the Business Executive Award and

amateur career and pursuing my career

me to be appreciative of hard work and

loves. “Softball has taught me that

time in the day,” he said. “It’s all about

it’s all about time management and

joined the Business Honor Society

further as a professional, the marketing

made me proud to be a part of something

winning comes to those who chase it with

time management. You have to be able

has mastered the art of balancing

and

honor

school has taught me how to network and

bigger than myself,” Pancake said. “We

every fiber of their being,” Patterson said.

to sacrifice some of the things you would

school and sports.

society Omicron Delta Kappa. He also

put myself in a good position since being

had to push through and fight till the

“You can’t just go through the motions

frequently participated in the Christian

a professional consists of a lot more than

end and never give up.”

and expect greatness. You have to fight for

organization Campus Crusades.

just playing the game,” she said.

like to do, like sleep, in order to get your
school work done.”

“Being on the football team teaches
you discipline, and that always helped

prestigious

senior

Academically,

Pancake

said

Softball player Jordan Patterson, a

it and fight hard. School is no different. I

me when working on something for

“My biggest motivation in sports and

that

junior double majoring in accounting

can’t just go to class and expect to make

school,” Ogilvie said. “Also, I think

football was to glorify Jesus,” he said.

she learned the most from her GBA

and marketing, helped her team bring

A’s. I have to put the work in.”

that being on the football team helped

“Also, I wanted to do well and be happy.”

490 course, which challenged her and

home a national championship, as well.

motivate me to want to do well in all

To achieve these goals, including the

encouraged her to embrace everything

“I think that this past season and

success that has followed his collegiate

she had learned during her four years in

winning

He said he learned that hard work

football career, Ogilvie often relied on

the business school.

has taught me a lot of life lessons,”

offers the best opportunity for success

lessons he learned from business courses.

She said she also learned a great

Patterson said. “It sounds cheesy, but

through football and winning national

“I felt like I was able to better cope

deal from extracurricular pursuits

hard work really does pay off. Even if it’s

championships, although it does not

with situations on and off the field

outside of golf, including membership

not in the way you imagined, it always

necessarily guarantee it.

because of the analytical skills I learned

in

pays off in some fashion.”

areas of my life.”

the

Fellowship

of

Christian

the

national

championship

“I knew that at the end of the day, as

in the business school,” Ogilvie said.

Athletes, the senior women’s honor

Patterson did just that these past two

long as I knew that I gave my best effort,

“My ability to analyze either a problem

society and Emerging Tide Leaders,

years and has been on the President’s

that I would be content and happy,”

or situation improved.”

Ogilvie said.

and as the Southeastern Conference

List with a 4.0 every year. She is also a

He said that his favorite professor

Student-Athlete Advisory Committee

member of Phi Eta Sigma honor society.

But playing for Coach Saban was not the

was Dr. Robert Brooks, professor of

representative for the golf program.

She explained that the work ethic

only deciding factor for Ogilvie when he

finance, because Brooks challenges his

And of course, Pancake took away

she developed through softball has

chose to attend UA. The business school

students. Post graduation, Ogilvie plans

many

transferred to her academics, and she

attracts a number of talented athletes

to get a job in investment banking.

championship this year.

who want to gain a quality education as
Morgan Ogilvie

the

well as pursue their sport of choice.

lessons

from

the

team’s

“Both my undergrad and graduate

“Winning the national championship

degrees will help open doors for

and being a part of a team has taught

plans to eventually attend law school.
Jordan Patterson

3 6

3 7

C U L V E R H O U S E

Business Hall of Fame

financial stress, and he led the company

Five are 39th class of inductees

Construction

is

a

major

player in domestic and international

dramatic restructuring and a successful

markets,

spinoff of Total Systems Services, its

facilities, federal courthouses, high-

credit-card-processing subsidiary.

tech research and development centers,

Civic

Five distinguished business leaders will be
inducted into the Alabama Business Hall of
Fame on Nov. 1 in Birmingham, Ala., at the Cahaba
Grand Conference Center. The reception will
begin at 5:30 p.m., followed by the induction
ceremony and dinner at 7 p.m.

Caddell

through two major capital raises, a

affiliations

have

included

prisons,

including

hospitals,

U.S.

diplomatic

airports,

hotels,

being president of the Birmingham

power plants, manufacturing facilities,

Kiwanis Club; captain of the Monday

military barracks and an even longer list

Morning Quarterback Club; a member

of unique specialty projects.

of Leadership Birmingham; a member

He earned a bachelor’s degree in

of Leadership Alabama; a member of

building construction from the Georgia

The University of Alabama President’s

Institute of Technology and attended

Cabinet; a member of the Culverhouse

Ha r va rd

College of Commerce and Business

program, the University of Virginia’s

Richard E. Anthony was chairman

Administration’s board of visitors; and

advanced management program, and

and

Financial

director of the Economic Development

the Top Management Briefing Course

The five will be the 39th class of inductees.

Corp., a regional banking company

Partnership of Alabama. He also led the

provided by the American Management

“Each of these business leaders has certainly left

headquartered in Columbus, Ga., with

United Way Campaign in Columbus and

Association. He also attended Officer

their mark on their community, their state, in fact the

banking offices in Georgia, Alabama,

was chairman of the Columbus Chamber

Engineer

world,” said J. Michael Hardin, dean of The University of

South Carolina, Florida and Tennessee.

of Commerce.

Wright-Patterson Air Force Base, Ohio,

Richard E. Anthony
Retired Chairman of the
B o a r d a n d C EO o f S y n o v u s

Alabama’s Culverhouse College of Commerce and Business

CEO

of

S y n ov u s

He received his bachelor’s degree

Anthony served on the board of directors

Administration. The College Board of Visitors founded the

in

of

of the American Bankers Association, the

Alabama Business Hall of Fame in 1973.

finance

from

The

University

B u s in e ss

Technical

S ch o o l’s

School,

AMP

USAF

and served two years in the United
States Air Force.

Alabama and his master’s in business

Financial Services Roundtable and Total

“Each inductee has demonstrated hard work and vision in

administration from the University of

Systems Services Inc.

their chosen fields, from banking to finance and insurance to

Virginia. His banking career began at

in 1952. He was promoted to vice

construction and engineering.”

AmSouth Bank, where he served as

president of Blount in 1963 and assumed

Caddell began his construction career
as an estimator with Blount Construction

The hall honors the names and accomplishments of more

executive vice president. As a co-founder

duties of president and CEO from 1969

than 130 men and women who are some of the state’s most

of First Commercial Bancshares in 1985,

to 1983. Under Caddell’s leadership,

distinguished business leaders.

he helped lead the company’s expansion

Blount was responsible for some of the

“The history of the Business Hall of Fame reaches back to

into the Alabama cities of Birmingham,

largest and most challenging projects

1973 and honors the names and accomplishments of some of

Tuscaloosa, Montgomery and Huntsville,

in the world and attained a position of

the state’s most distinguished business leaders, people such as

using its Jasper community banking

international prominence.

George Washington Carver, William Albert Bellingrath, the late

presence as a foundation.

Mildred Westervelt Warner and William H. Blount,” Hardin said.

For ticket information to the Alabama Business Hall of

Anthony

was

president

He established Caddell Construction
of

First

Co. Inc. in 1983, which has since

To be eligible for selection, a person must by his or her

Fame or to purchase tables, contact Diane Harrison, director

Commercial Bancshares when it merged

emerged as one of the most respected

business accomplishments brought fame and honor to the

of alumni and corporate initiatives at the Culverhouse College

with Synovus in 1992. He became vice

general

state of Alabama. He or she should have made a significant

of Commerce, [email protected], 205-348-2930.

chairman of Synovus in 1996, overseeing

contractors

in

the

nation.

Caddell Construction has completed

impact on the development of community and state by

The 2012 inductees are Richard Anthony, of Birmingham,

S y n o v u s’ b a n k i n g o p e r a t i o n s . I n

John A. Caddell

promoting the free enterprise system and entrepreneurship,

chairman of the board of Synovus; John A. Caddell, of

2003 he became president and chief

and by demonstrating civic leadership, philanthropy and

Montgomery, Ala., former president and CEO of Blount

operating officer, then assumed CEO

Chairman of the Board of
Caddell Construction

humanitarianism toward their fellow citizens.

more than $7 billion in public and
private projects and received multiple
national

honors

from

construction

Construction; T. Michael Goodrich, of Birmingham, former

responsibilities in 2005. In 2006 he was

Nominees must be retired for three years or more or be at

chairman and CEO of BE&K; James S. Holbrook Jr., of

named chairman and CEO. His service

J o h n A . C a d d e l l , o f M o n t g o m e r y,

premier contractor for U.S. embassies

least 65. A continuing list of nominees is maintained, and each

Birmingham, chairman and CEO of Sterne Agee Group Inc.;

at Synovus concluded in April 2012,

was

Blount

and consulates worldwide, including the

year new names are added for consideration. Nominations

and Grace E. Pilot, of Mobile, Ala., chairwoman of the board

when he retired as a board member.

Construction and later founded Caddell

U.S. Embassy in Beijing, and is among

from anyone are welcome.

of Pilot Catastrophe Services Inc.

Construction, where he currently serves

a handful of U.S. general contractors

as chairman of the board.

with

Following are brief biographies of the 2012 inductees.

His

leadership

responsibilities

at

Synovus covered a tumultuous period of

industry peers. Caddell has become a
president

and

CEO

at

the

sophisticated

management

3 8

3 9

C U L V E R H O U S E

and technical systems to effectively

He is a longtime supporter of the

remained at the helm of the investment

of Alabama that serves business programs

Alabama

direct this type of especially challenging

Boy Scouts of America, has served

bank for 22 years since the consolidation

accredited by AACSB International.

and the American Society of Women

project.

on its national board since 2001 and

of Sterne, Agee & Leach Inc., its

and

Accountants. She is a recipient of the

was chairman of the Greater Alabama

securities firm, with First Birmingham

development of the business community,

Alexis de Tocqueville Society Award

Securities Corp., the company Holbrook

Holbrook currently serves on the board

given to members who show exemplary

operated from 1970 to 1990.

of directors and the executive committee

leadership in the United Way and the

Caddell

Construction

was

recently

To

encourage

the

growth

Baptist

Children’s

Home

ranked by the Engineering News-Record

Council

as the 88th largest U.S. general contractor,

president of the Associated Builders

the 28th largest U.S. design and build

and Contractors and a member of the

Holbrook has kept the company’s

for the Birmingham Business Alliance

community. In 2005 Pilot was honored

prime contractor, and among the top 30

National Academy of Construction. He

headquarters in Birmingham, providing

and in 2008 served on the board of

by Beta Sigma Phi as the first lady of

“Green” contractors nationwide.

is a member of Leadership Birmingham

economic sustainability and employing

trustees for the Birmingham Regional

Mobile for her ideas and commitment

and Leadership Alabama.

more than 400 residents of the city and

Chamber of Commerce. He is also a

to others through her daily acts of love,
friendship and generosity.

Caddell served as president and board
member of the Montgomery chapter
of the Associated General Contractors
and was a member of the Montgomery

T. Michael Goodrich
F o r m e r C h a i r m a n a n d C EO
of BE&K

AmSouth Bank board of directors. He

in

2000.

He

is

a

former

He has been active with the Birmingham

suburbs and more than 500 statewide.

member of the Alabama Council of

Civil Rights and Eisenhower Fellows. He

The company employs 1,300 people and

Economic Education board and serves

The E. Grace Pilot Private Foundation

is a member of the President’s Cabinet

operates across the United States.

on the Robert E. Reed Gastrointestinal

supports her efforts to create a positive

Oncology

change in the communities in which

at The University of Alabama and the

Holbrook began his affinity for the

is a lifetime board member and past

T. Michael Goodrich, of Birmingham,

President’s Council at The University of

investment world after receiving his

president of the YMCA and a member

was chairman and CEO of BE&K, a top

Alabama at Birmingham.

bachelor’s

of the Montgomery Area Committee of

engineering and construction company

100. He has also served as a member

headquartered

The

of the board of the Alabama Baptist

company is now part of Houston-based

72, and is a member of the Alabama

Foundation, the board of the Montgomery

construction giant KBR. BE&K provided

Academy of Honor and the Alabama

area United Way, the advisory board at

engineering and construction services to

Engineering Hall of Fame.

Auburn University at Montgomery, the

large, complex industrial and commercial

advisory board for the Georgia Institute

projects throughout the world.

of Technology and the board of trustees

in

Birmingham.

During Goodrich’s tenure as CEO, the

degree

she lives and to contribute to causes of

corporate board.
He has been a longtime member

eternal value. The foundation provides

Goodrich served as a captain in the

finance from The University of Alabama.

of the Newcomen Society, Alabama

financial support primarily in the areas

U.S. Army Corps of Engineers, 1971–

His first role was in the Public Finance

chapter, and the Tocqueville Society of

of education, community needs and

Group at R.W. Knight & Co. in 1966.

the United Way.

Christian ministry.

his

business

Fo u n d a t i o n

and

Throughout

in

R e s e a rc h

career,

he

has

She has served as special adviser

served on the board of governors for

to the president of Howard Payne

Goodrich is a member of South

the National Association of Securities

University in Brownwood, Texas, and

Highland Presbyterian Church where he

Dealers (now FINRA), and he was vice

has been a generous benefactor to

has served as an elder and a deacon.

chairman of the National Business

that university. In 1994 Howard Payne

company had major offices in Wilmington,

Conduct Committee. During that time

University honored her with the highest

In 1998 he received the Distinguished

Del.; Birmingham; Raleigh, N.C.; Houston,

Holbrook also served on the Corporate

honor given by a university with an

Alumni Center Achievement Award from

Texas; Helsinki, Finland; St. Petersburg,

Finance

Sanctions

honorary Doctor of Humanities degree.

the Georgia Institute of Technology

Russia; and Kwidzyn, Poland.

Guidelines Committee, the Statutory

In 2010 Grace Chapel on the campus of

Disqualifications Committee and the

Howard Payne University was named in

Executive Committee.

her honor.

at Samford University.

College of Architecture. He was selected

Goodrich

graduated

Tulane

Contractors as the 2004 recipient of

degree in 1968 and received his law

At one point, he served as chairman

Pilot and her late husband, Walter D.

the Cornerstone Award for outstanding

degree from The University of Alabama

of the District No. 5 Business Conduct

contributions

in 1971.

Committee. Holbrook is also a member

E. Grace Pilot

Pilot Sr., founded the Pilot companies —

of the SIFMA Regional Firms Committee

Co-founder of Pilot
Catastrophe Services Inc.

construction

civil

from

University

the

a

engineering

the

by the Alabama Associated Builders and

to

with

Committee,

industry and elected to the Associated

He serves on the board of directors

General Contractors of Alabama Hall of

of First Commercial Bank, Synovus

Fame in 2005. In 2010 he received the

Financial Corp. and Energen Corp.

Frank Plummer Memorial Arts Award for

Following his service at BE&K, Goodrich

outstanding support and contributions

started Goodrich Management Co., an

to the fine arts from the Montgomery

investment management company.

Business Committee for Fine Arts.

Goodrich received the NOVA award

and Management Roundtable.

working from their home the first years

Holbrook’s civic involvement includes

James S. Holbrook Jr.
C h a i r m a n, P r e s i d e n t a n d
CEO of Sterne Agee Group Inc.

of business — which now has grown
into the nation’s largest catastropheadjusting firm. Today, Pilot Catastrophe

being a member of The University of

E. Grace Pilot, of Mobile, is the co-

Services Inc. employs thousands of

Alabama President’s Cabinet, a member

founder of Pilot Catastrophe Services

employees in and outside of Alabama,

the Alabama Business Hall of Fame board

Inc. and also serves as the secretary

with the corporate office located in

of directors, a past chairman of the board

and treasurer. She has been active with

Mobile and additional offices located
throughout the country.

of visitors of the Culverhouse College of

the company in various capacities since

and the Excellence in Construction

James S. Holbrook Jr., of Birmingham,

Commerce and Business Administration

its inception in 1983.

Cornerstone Award from the Associated

is currently chairman, president and

and

Commerce

Pilot was born in Choctaw County, Ala.,

Builders and Contractors.

CEO of Sterne Agee Group Inc. He has

Executives Society. In 1999 Holbrook was

and is the third eldest of 10 children.

grandchild. She is a current member of

made honorary member of Beta Gamma

She is an active and past member of

Luke 4:18 Fellowship Church.

Sigma, the honor society at The University

many

from the Construction Innovation Forum

a

member

of

the

organizations,

Pilot is the mother of five children,

including

the

16

grandchildren

and

one

great-

4 0

4 1

C U L V E R H O U S E

rofessors at The University of
Alabama,

Troy

University

and

With identity fraud and the increasingly open
Internet growing, consumers seem less likely to
provide personal information online. For e-commerce
and online marketers, this is a roadblock to the

and, in theory, easier to achieve,” said

consumers’

provide

Katherine Lemon, Accenture Professor

Loyola Marymount recently published a

sensitive information, firms should be

at Boston College and editor of the

reluctance

to

paper in the Journal of Service Research

vigilant in obtaining the least amount of

Journal of Service Research . “More firms

that examined the factors that affect a

sensitive information possible, while still

can follow Google’s lead to redesign their

consumer’s willingness to reveal basic

effectively marketing to their customers.

websites and privacy polices so they

and sensitive personal information online.

“They also should note the importance

can encourage customers to willingly

The researchers found four basic

of building trust in their firm, as well as

factors that individually or in combination

providing consumers control to the use

affect the likelihood that consumers

of the information, before attempting to

disclosure

divulge personal information.

obtain this information,” she said.

overcoming

disclose additional information.”
In

recognizing

the

and

the

of

difficulty

of

consumer

concerns,

Some firms are already changing

firms should consider matching their

divulge and therefore less likely to

their websites to conform to what the

information requests to the specific

be disclosed.

research has found. Google recently

needs at hand.

2. Giving consumers control over how

changed its privacy policy to emphasize

their information will be used by

a consumer’s control over the personal

to

the firm can increase disclosure,

information they share as well as the

app ro p r ia te , ”

Mo th e rs b a u g h

particularly if that information is

perceived benefits of Google using

“Firms

consider

sensitive in nature.

such information. Privacy tools give

information

consumers

“A

one-size-fits-all

in fo r ma tio n
must

strategy

g a th e r in g

needs

and

is

both
the

not
s a id .
their

privacy

to

concerns of their various consumer

provide enhanced Web benefits can

protect privacy” through features like

segments and request the least sensitive

increase disclosure, particularly if

encrypted searches, incognito mode

information

the firm also enhances consumer

in

marketing to each of those segments.”

control and lowers consumer-privacy

and general personalization opt outs,

concerns specific to their website.

according to Google.

Chrome,

“meaningful

choices

off-the-record

chatting,

possible

Additionally,

for

firms

customer-privacy

effectively

can

concerns

mitigate
if

they

4. Web strategies that lower privacy

“Our new policy simply makes it clear

improve perceptions of their website

concerns can increase disclosure,

that we use data to refine and improve

through factors that increase consumer

particularly when the requested

your experience by getting consumers

trust, such as obtaining privacy seals

information is sensitive.

better search results, ads and other

and strengthening corporate reputation,

content,” Google’s website states.

according to the journal article. By

“While the acquisition of sensitive
information is often the goal of online
marketers,

our

research

suggests

This is, or should be, the goal of
any website.

tweaking websites to increase consumer
trust and control, and by making the

that control, customization and trust-

“New privacy policies and features to

customer service and market research on which

building activities to reduce privacy

help users control personal information

marketers

they thrive. So what makes consumers more willing

concerns are critical to convincing

will help make such goals transparent

essential consumer data.

to provide their personal information?

burdens

1. Sensitive information is riskier to

3. Customizing the Web experience to

How much will
consumers divulge?

at Culverhouse, stresses that given

benefits of customization salient, online
can

more

easily

gather

consumers that it is in their best interest
to divulge such information,” said David
Mothersbaugh, one of the authors of the
study and a professor of marketing at
the Culverhouse College of Commerce

A copy of the article “Disclosure Antecedents in an Online Service Context: The Role of

and Business Administration at The

Sensitivity of Information” by Mothersbaugh, Foxx, Beatty and Wang can be viewed at the

University of Alabama.
Sharon Beatty, another author of the
paper and a professor of marketing

Journal of Service Research website: http://jsr.sagepub.com/content/early/recent. Author
contact: David L. Mothersbaugh, PhD, Cassell Faculty Fellow in Marketing, The University
of Alabama, [email protected] or 205-394-2871.

4 2

C U L V E R H O U S E

4 3



Faculty
Hall of Fame



of the Future.

Sterling, Misiolek and Barron
are new inductees

hree retired faculty members were

Sterling received a bachelor’s degree

studies coordinator for economics and

recently inducted into the Culverhouse

from DePauw University and a doctorate

finance and as an area coordinator for

College of Commerce and Business

from Michigan State University. He is a

economics. As senior associate dean,

Administration Faculty Hall of Fame.

certified public accountant and served

Misiolek was responsible for academic

The new members are Dr. Jay U.

on the board of directors of Mark VII

programs, financial affairs and day-

Sterling, professor of marketing; Dr.

Inc., one of the nation’s largest, third-

to-day operation of the Culverhouse

Walter Misiolek, professor of economics

party-logistics-service companies, until

College, faculty-development programs

and former senior associate dean;

its sale to EXEL in 1999. Sterling taught

and strategic planning.

and Dr. F. Hutton Barron, professor of

logistics,

management,

Barron earned his bachelor’s degree

management science.

financial dimensions of marketing and

from Davidson College, his master’s

marketing-management

for

degree in mathematics from Brown

hall of fame are excellent examples of the

20 years at both the undergraduate

University and his doctorate from the

type faculty we have at the Culverhouse

and

was

University of Pennsylvania in 1970. He

College of Commerce,” said Dr. J. Michael

responsible for developing the overall

served as head of the department of

Hardin, dean. “Each has an excellent

marketing plan and framework for the

management

record as a scholar, as a researcher and as

University’s Tide Pride football-priority-

from 1983 to 1998. Before arriving at The

a dedicated public servant. I congratulate

seating program, plus its Skybox and

University of Alabama, Barron taught

them on their selection.”

Zone Club levels.

management

“These three inductees into the faculty

supply-chain

graduate

levels.

courses
Sterling

science

science

and

and

at the University of Kansas’ business

person must have served at least 10 years

chemistry from Miami University in Ohio

school. He is well-known for his work

as a member of the Culverhouse College

in 1968. From 1968 to 1971, he worked at

in the field of decision analysis and has

of Commerce faculty, been on retired

Copperweld Steel Co. in his hometown

had articles published in a number of

status for at least three years before

of Warren, Ohio, where he served as a

research and scientific journals, including

being elected, and served the College in

quality-control chemist and as claims

Decision Sciences Journal, Operations

such a way as to better the faculty, staff

metallurgist. He completed his master’s

Research and Management Science.

and students. The College’s Faculty Hall

degree

of Fame Committee maintains a list of

University in 1972 and his doctorate in

eligible retirees and seeks nominations

economics from Cornell University in

each year from that list.

1976. At UA, he served as a graduate-

from

To learn how a donor-advised fund at The University of Alabama
can fulfill your ongoing commitment to philanthropy, call
888-875-4438 or visit us online at http://daf.ua.edu.

statistics

Misiolek earned a bachelor’s degree in

economics

How can you make this happen? Establish a donor-advised
fund at The University of Alabama. You recommend
grants to support public charities dear to your heart. Like
those active in the arts, education, health care and human
services. The fund is similar to a charitable foundation,
minus the administrative burdens. You receive an
immediate tax deduction and investment alternatives that
provide choices on how your fund can grow.


statistics

To be eligible for the hall of fame, the

in

Imagine that you changed the future. That with your help,
someone became a teacher who turned at-risk students
into high achievers. Or a professor who discovered a
medical breakthrough.

Miami

The Donor-Advised Fund

4 4

4 5

C U L V E R H O U S E

Insurance Day 2012
M o t i v a t i o na l s p e a k e r
headlines event

labama I-Day 2012 on Oct. 10 is
shaping up to be another major event

insight into today’s hot topics, along with

Elko: “I’ve been there when he delivers

other featured events,” Rabel said.

one of his famous talks and he really

for the insurance program at The

R. Ray Pate Jr., chairman of Alabama

University of Alabama’s Culverhouse

Insurance Day 2012 and president and

College of Commerce.

CEO of Assure Management Group, said

In addition, the Hon. Drayton Nabers

fires everyone up. I’ll never let anyone
else speak to my team.”

“This is always a great time for

one of the featured speakers will be Dr.

will reprise his presentation on ethics

members of the insurance community

Kevin Elko, one of the nation’s most

that drew rave reviews at I-Day three

to get together to re-establish contact

requested motivational speakers.

years ago. Nabers is a shareholder at

with old friends, gain new and useful
information

and

earn

“Dr. Elko’s inspirational addresses are

Maynard Cooper & Gale and has had

essential

sought after by Fortune 500 companies

a distinguished career. He has served

continuing education credits,” said Dr.

and major sports teams, including the

as chairman, president and CEO of

William Rabel, professor of finance and

Pittsburgh Steelers and The University

Protective Life; state finance director;

head of the insurance program.

of Alabama Crimson Tide,” Pate said.

and chief justice of Alabama.

“This year’s program is already shaping

Pate said UA head football coach Nick

up to be the best yet. Several leading

Saban has called Elko “the real deal.”

Donna

speakers have signed on to provide

He also said Saban has been attributed

[email protected].

with saying the following quote about

For registration information, contact
Keene

at

205-348-6513

or

Culverhouse College of Commerce
Box 870223
Tuscaloosa, AL 35487-0223
Change service requested.

nonprofit
u.s. postage paid
THE UNIVERSITY
OF ALABAMA

Sponsor Documents

Or use your account on DocShare.tips

Hide

Forgot your password?

Or register your new account on DocShare.tips

Hide

Lost your password? Please enter your email address. You will receive a link to create a new password.

Back to log-in

Close