Fashion and Design

Published on March 2017 | Categories: Documents | Downloads: 28 | Comments: 0 | Views: 162
of 2
Download PDF   Embed   Report

Comments

Content

Fashion and Design
Fashion has become a large part of people’s life. Today fashion is more than just brand name clothes. It’s art. Now I’m going to tell you more about haute couture or “high fashion”. Haute couture or “high fashion” refers to the creation of exclusive custom-fitted clothing. Haute couture is made up to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to details and finished by the most experienced and capable seamstresses, often using time-consuming and hand-executed techniques. “Haute” means elegant or high and “Couture” means dressmaking or needlework. It originally referred to Englishman Charles Frederick Worth’s work, produced in Paris in the mid-nineteenth century. The couturier Charles Frederick Worth is widely considered the father of haute couture. Although born in Bourne, England, Worth made his mark in the French fashion industry. Revolutionizing how dressmaking had been previously perceived, Worth made it so the dressmaker became the artist of garnishment: a fashion designer. Worth combined individual tailoring with standardization more characteristic of the ready-to-wear clothing industry, which was also developing during this period. In the 1960s a group of young designers who had trained under men like Dior and Balenciaga left these established couture houses and opened their own establishments. The most successful of these young designers were Yves Saint Laurent, Pierre Cardin, Andre Courreges, Ted Lapidus and Emanuel Ungaro. For all these fashion houses, custom clothing is no longer the main source of income. They offer other luxury products such as shoes and perfumes. Excessive commercialization and profit-making can be damaging, however. Cardin, for example, licensed with abandon in the 1980s and his name lost most of its fashionable cachet when anyone could buy Cardin luggage at a discount store. It is their ready-to-wear collections that are available to a wider audience, adding a splash of glamour and the feel of haute couture to more wardrobes. In modern France, the term haute couture is protected by the law and is defined by the Chambre de commerce et d’industrie de Paris based in Paris, France. Their rules state that only “those companies mentioned on the list drawn up each year by a commission domiciled at the Ministry for Industry are entitled to avail themselves” of the label haute couture. They deal with piracy of style, foreign relations and coordination of the fashion collection timetables, and do some international advertising for the French fashion industry. However, the term is also used loosely to describe all high fashion custom-fitted

clothing, whether it is produced in Paris or in other fashion capitals such as Milan, London, New York and Tokyo. To earn the right to call itself a couture house and to use the term haute couture in its advertising and any other way, members of the Chambre syndicale de la haute couture must follow these rules: -Design made-to-order for private clients, with one or more fitting. -Have a workshop (atelier) in Paris that employs at least fifteen people fill-time. -Must have 20 full time technical people in at least one atelier or workshop. -Each season, present a collection to the Paris press, comprising at least thirty-five runs/exits with outfits for both daytime wear and evening wear. To sum up, I think that people follow fashion blindly, but nevertheless it continues to occupy a large part of people’s life.

Sponsor Documents

Or use your account on DocShare.tips

Hide

Forgot your password?

Or register your new account on DocShare.tips

Hide

Lost your password? Please enter your email address. You will receive a link to create a new password.

Back to log-in

Close