Fashion Fall Catalog

letter from the publisher

Dear Fashion Educators: Another year has passed by, and once again we are grateful for your continued interest, support, and enthusiasm for our fashion titles. We feel fortunate to have met many of you at your colleges and universities and conferences to learn more about your curricula and educational needs. It helps us as a publisher to understand the growing needs of the market, your academic programs, what you desire from us as a publisher, and what students seek in both their college textbooks and learning environments. Our authors share our responsibility to shape our vision for new titles and new editions that will challenge your students to be not only successful future designers but essential contributors to the fashion industry. They help set us apart from our competitors and we thank them for their commitment to their projects and Fairchild Books. It is our pleasure to introduce the following new titles and new editions for spring 2011. New Titles Creativity in Fashion Design: An Inspiration Workbook
Tracy Jennings, Dominican University

Designer’s Guide to Apparel
Evelyn L. Brannon, Auburn University

Fashion Branding Unraveled
M. Khaled A. Hameide, Virginia Commonwealth University

Retail Advertising and Promotion
Jay Diamond, Nassau Community College

New Edition Going Global: The Textile and Apparel Industry
Grace I. Kunz, Iowa State University Myrna Garner, Illinois State University

With our commitment to serving the academic and professional fashion industry, Fairchild Books realizes that our direct contact with educators is the key to inspiring the next generation of professionals. Fairchild’s aim is to bridge the gap from education to industry. Our mission is to provide the books and resources for educators to enlighten and prepare aspiring fashion professionals of today and tomorrow. Sincerely, Elizabeth Tighe Vice President, General Manager Olga Kontzias Executive Editor Brian Normoyle Director of Sales and Marketing

Fall 2010 Highlights
Globalization of brands, rise of technology, and the industrywide move to multi-channel selling—many of the basic assumptions and
practices of designers, marketers, and merchants have changed. Are your students job-ready for this exciting industry? Fairchild’s insider access to the fashion industry—both as the publisher of Women’s Wear Daily (WWD; WWD.com) and as part of Condé Nast Publications—is key to the quality and relevance of our textbooks. You’ll see highlights of our Fall 2010 offerings below, and find information on all of our 2010 titles inside this Fall Supplement.

The return to a favorite format for Fabric Science. This Fall look for the return to the binder format for the Fabric Science textbook, companion text for the Fabric Science Swatch Kit, as requested by both students and faculty.

Fabric Science,
9th edition, Fabric Science Swatch Kit, 9th edition

page 16

Fashion Forecasting
3rd edition
Recommended courses: Fashion Forecasting, Trend and Consumer Analysis, Retail Buying

page 40

Fashion Marketing: Theory, Principles & Practice
Recommended courses: Merchandise Marketing, Retail Merchandising

page

44

2

For more information, contact your Account Manager.

Multi-Channel Retailing
Recommended courses: Introduction to Retailing, Electronic Retailing, Retail Merchandising

page 47

Portfolio Presentation for Fashion Designers
3rd edition
Recommended courses: Presentation Techniques, Portfolio Development, Apparel Line Development

page 23

A Buyer’s Life: A Concise Guide to Retail Planning and Forecasting
Recommended courses: Merchandising Mathematics, Retail Buying, Retail Merchandising

page 42

Essentials of Exporting and Importing: U.S. Trade Policies, Procedures, and Practices
Recommended courses: Apparel Sourcing, International Trade, Textiles and Apparel in the Global Economy

page 15

Social Responsibility in the Global Apparel Industry
Recommended courses: Global Issues, International Trade, Corporate Social Responsibility

page 14

Visit our website, www.fairchildbooks.com, for a complete list of our publications, or call your sales manager with questions, 1-800-932-4724, options 1 and 2. 1.800.932.4724, option 1 | www.fairchildbooks.com

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Ethics in the Fashion Industry
Recommended courses: Merchandise Management, International Retailing, Professional Development

page 51

Who’s Who in Fashion
5th edition
The new edition of Who’s Who is a colorful, comprehensive collection of profiles. Recommended courses: Contemporary Fashion Designers, History of Costume, Introduction to Fashion, Foundations of Fashion Design

page 19

Looking Ahead:

Fashion Branding Unraveled
This new book will give readers a 360° view of branding strategies used today. Recommended courses: Brand Imaging, Brand Management, Fashion Marketing, Marketing & Brand Development, Product Development & Brand Strategies

2011

page 10

Creativity in Fashion: An Inspiration Workbook
Students will understand how to turn ideas and inspiration into concepts for design. Recommended courses: Fashion Studio, Design, Foundations, Product Development

page 8

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1.800.932.4724, option 1 | www.fairchildbooks.com

M A x IMIzE YOuR R ESOuRCES:

Consider These Value Packs
Fabric Science, 9th edition Dictionary of Fashion, 3rd edition A Guide to Fashion Sewing, 5th edition

+ Fabric Science Swatch Kit + +
,

Professional Sewing Techniques for Designers Companion Sample Workbook The World of Fashion, 4th edition
3rd edition

+ Dictionary of Fashion + Dictionary of

The Dynamics of Fashion, 3rd edition Fashion, 3rd edition

Fashion Forecasting, 3rd edition Developing and Branding the Fashion Merchandising Portfolio 20th Century Dress in the United States Who’s Who in Fashion, 5th edition

+

+

Careers! Professional Development for Retailing and Apparel Merchandising Ethics in the Fashion Industry

+

Other value pack needs?
Call your sales manager with questions: 1-800-932-4724, options 1 and 2.

Also ask us about:
• Customized curricula to support faculty and students • Trial subscriptions to WWD • Custom publishing opportunities that allow instructors to build their own

course materials
• Downloadable instructor resources, including Instructor’s Guides and

PowerPoint® Presentations

1.800.932.4724, option 1 | www.fairchildbooks.com

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2011
Accessory Design Creativity in Fashion Design: An Inspiration Workbook Designer’s Guide to Apparel Fashion Branding Unraveled Going Global: The Textile and Apparel Industry, 2nd Edition Retail Advertising and Promotion 12 8 9 10 13 11

new titles and editions

2010
Apparel Production Management and the Technical Package The Design Process, 2nd Edition Designing with Color: Concepts and Applications Draping Basics The Fairchild Book of Fashion Production Terms, 3rd Edition Fashion by Design Fashion Forecasting, 3rd Edition The Fashion Intern, 2nd Edition Fashion Marketing: Theory, Principles & Practice Fashion Public Relations A Guide to Fashion Sewing, 5th Edition Illustrating Fashion: Concept to Creation, 3rd Edition Industry Clothing Construction Methods Merchandise Planning Workbook Portfolio Presentation for Fashion Designers, 3rd Edition Retailing Principles: A Global Outlook, 2nd Edition Tailored Fashion Design Textiles: Concepts & Principles, 3rd Edition Understanding Aesthetics for the Merchandising and Design Professional, 2nd Edition 38 25 24 29 32 27 40 22 44 45 34 28 33 43 23 46 37 17 26

TITLES ON…
coming in 2011
Titles to watch for in 2011 8

fashion
Apparel Industry 14 Importing & Exporting 15 Textiles 16 Costume History 18 Fashion Profile 19 Fashion Law 20 Fashion Journalism 21 Professional Development 22

fashion design
Color & Design 24 Design Foundations 25 Elements & Principles 26 Fashion Illustration 28 Draping 29 Patternmaking 30 Reference 32 Construction 33 Construction/Couture Sewing 35 Tailoring 36 Technical Design/Technical Drawing 38 Childrenswear 39

fashion merchandising
Fashion Forecasting 40 Merchandising / Retail Buying 41 Marketing 44 Public Relations 45

retailing
Retailing 46 Also available from Fairchild Books > 48 Review Copy Request Forms > 59 Index > 61

NEW
title 2011
©2011 est. 240 pp. illustrated full color softcover perforated 8.5 x 11 978-1-56367-895-0 Instructor’s Guide 978-1-56367-897-4

coming in 2011
CONTENTS
• • • • Creativity and Fashion Design The Creativity and the Environment Creativity and Cognition Creativity and Character Traits

Creativity in Fashion Design: An Inspiration Workbook
TRACY JENNINGS —Dominican University
Creativity is thought to be a central component of design, but what is it, exactly, and what role does it play in fashion design? Oftentimes, creativity is misunderstood as an exceptional phenomenon or a gift that some people have and some people don’t. Creativity in Fashion Design will teach students that creativity is a tool available to anyone who understands its components. Students are introduced to the foundations of creativity with particular emphasis on exploring and developing one’s individual and collaborative creativity relative to fashion design. Through a series of practical workbook exercises, students will learn how to actively seek the characteristics and environments that foster creativity and avoid the factors that inhibit it. They will build an inspiration journal that will show them how creativity functions within their own design processes. As a result, students will build a portfolio of ideas and inspirations and discover that true creativity must also achieve some end, whether it’s artistic, aesthetic, or a response to market needs.

• Creativity and Motivation • Creativity and the Design Process • Creativity in the Industry

FEATURES
• Workbook format balances creativity theory with immediate application • Inspiration journal templates show students how to sort and combine their ideas creatively • Inspirational quotes from the fashion industry and beyond break up the theoretical portions of the text • Chapter-opening vignettes place the concept of each chapter in a fashion industry context • Boldly-illustrated activities are truly interactive—by the end of the book it will have become the student’s own creation

INSTRUCTOR’S RESOURCES
• Instructor’s Guide provides suggestions for planning the course and using the text in the classroom

8

For more information, contact your Account Manager.

NEW
title 2011
© 2011 est. 352 pp. full color softcover 8 x 11 978-1-56367-901-8 Instructors Guide 978-1-56367-902-5 PowerPoint® Presentation 978-1-56367-903-2

coming in 2011

Designer’s Guide to Apparel
EVELYN L. BRANNON —Professor Emerita, Auburn University
A user-friendly and contemporary approach to the basic elements of fashion design, Designer’s Guide to Apparel explores the creative process of apparel design and the development of a collection. Written from an industry perspective, it takes an active approach combining the elements and principles of design, aesthetic judgment, technical competence, and an understanding of the customer. Rooted in the practical use of the creative process, students are challenged to simultaneously meet the demands of aesthetics, production, and consumer needs and are encouraged to experiment with the concepts and to discover how they apply to the everyday tasks of designers.

CONTENTS
The Creative Challenge • Designer: A Job Description • Inspired to Design • Working a Creative Problem • The Design Process—Structural Design The Designer’s Toolbox • The Design Process—Decorative Features • Designing the Line Designing for People • Visualizing the Customer • Trick the Eye with Optical Illusions Garment Engineering • Designing with Fabric • Shaping Fashion • Details and Trim Design Specialties • Designing Menswear • Designing for Children, Tweens, and Teens • Specialized Design Fields: Knits, Denim, Coats, Dresses, Formal Wear, Swimwear, Lingerie

FEATURES
• Full-color photographs throughout illustrate color schemes with examples of designers’ work • Illustrated coverage of art elements and principles • Covers design specialties, including menswear and childrenswear and specialized design fields like knitwear and denim, swimwear and lingerie • Opening briefs provide essential information a designer needs to know • Sidebars include techniques that enhance the designer’s experiences • Design activities extend concepts into practice • End of chapter Study Guides include chapter summary, key concepts, and discussion questions • Line art and fashion sketches illustrate projects and design research • Glossary of technical terms

INSTRUCTOR’S RESOURCES
• Instructor’s Guide provides suggestions for planning the course and using the text in the classroom • PowerPoint® Presentation provides a framework for classroom lectures and discussions for each chapter; compatible with PC and Mac platforms
1.800.932.4724, option 1 | www.fairchildbooks.com

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NEW
title 2011
©2011 est. 304 pp. 16 pp. full color softcover 7.375 x 9.25 978-1-56367-874-5 Instructor’s Guide 978-1-56367-875-2 PowerPoint® Presentation 978-1-56367-876-9

coming in 2011
CONTENTS
The Brand and Branding • Defining the Brand • The Branding Process Phase One: The Brand Decision and Positioning • The Branding Process Phase Two: Communicating, Launching, and Evaluating the Brand

Fashion Branding Unraveled
M. KHALED A. HAMEIDE —Virginia Commonwealth University
Beginning with an overview of the concept of branding and the dynamics of the branding process, this book presents a complete perspective of fashion branding. It will explore the application of concepts to the different categories of the fashion brand, such as The Luxury Brand and Private Labels, and will look at specific branding strategies related to the fashion industry as practiced today. The author emphasizes understanding technologies that are relevant to the fashion industry and investigates how these technologies may change and challenge many of the conventional concepts. The book highlights new concepts together with the challenges and opportunities they bring, and concludes with a look at the future of fashion branding in the twenty-first century.

The Fashion Brand • Luxury Fashion Brands • Mass-Market Fashion Brands, Premium Brands, and Private Labels • Retail Brands The Future of Fashion Branding • iBrand: The Age of the Interactive, Wireless, and Virtual Brands • Redesiging the Brand

FEATURES
• Covers brands, appropriate strategies, innovations in technology and future consumer projections • Examines concepts such as “mass customization” and “M-branding” and their influence on retail branding • Examines major features and characteristics of the fashion industry by highlighting its segments, customers, strategies, as well as current and future trends • Balances mix of theory and analysis and introduces new concepts to encourage the student to participate, research and think critically • Includes definitions, bold terms, mini case-studies, discussion and review questions

INSTRUCTOR’S RESOURCES
• Instructor’s Guide provides suggestions for planning the course and using the text in the classroom • PowerPoint® Presentation provides a framework for classroom lectures and discussions for each chapter; compatible with PC and Mac platforms

10

For more information, contact your Account Manager.

NEW
© 2011 est. 544 pp. illustrated full color softcover 8.5 x 11 978-1-56367-898-1

title 2011

coming in 2011

Instructors Guide 978-1-56367-899-8 PowerPoint® Presentation 978-1-56367-900-1

Retail Advertising and Promotion
JAY DIAMOND —Professor Emeritus, Nassau Community College
Retail Advertising and Promotion explores how today’s retailers can effectively reach their existing consumer base, attract new shoppers to their companies, and turn those shoppers into customers. The book provides an overview of advertising and promotion as they relate to retailing, including historical perspectives, ethics, regulations, and current trends. Covering all forms of advertising media—from newspapers and magazines to television and radio, outdoor advertising, and the Internet—it features practical information on planning and budgeting, as well as how to work with advertising agencies. The book discusses promotional tools available to retailers, including special events, visual merchandising, and public relations. This is not be a book on how to make advertising; rather, it focuses on the information that retailing students need to know in order to coordinate these endeavors to improve their business.

CONTENTS
Introduction to Advertising • The Impact of Advertising on the Retail Industry • Ethics and Social Responsibility in Today’s Advertising Arena Planning the Advertising Program • Pre-planning: Researching the Target Markets • Targeting the Multicultural Markets • Planning and Budgeting Strategies • In-house and External Resources for Advertising Development The Advertising Media • Newspapers • Magazines • Television and Radio • Direct Marketing: The Internet, Social Networking and Direct Mail • Outdoor Advertising Creating the Advertising • Print Media • Broadcast Media Promotional Tools Used by Retailers • Special Events • Visual Merchandising • Public Relations: Promoting and Advancing the Retailer’s Image

FEATURES
• Timely projects and exercises that ask students to apply the concepts in practical ways • Case problems drawn from the industry • Articles from journals and trade periodicals • Coverage of the growing multi-cultural consumer marketplace and how retailers can use advertising to reach this demographic

INSTRUCTOR’S RESOURCES
• Instructor’s Guide provides suggestions for planning the course and using the text in the classroom • PowerPoint® Presentation provides a framework for classroom lectures and discussions for each chapter; compatible with PC and Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com

11

NEW
title 2011
©2011 est. 320 pp. full color softcover 8.5 x 11 978-1-56367-926-1 Instructor’s Guide 978-1-56367-927-8

coming in 2011
Accessory Design
CONTENTS
A History and Overview of Accessory Design • History of Accessories from Ancient Egypt through the twentieth Century • History of Classic Accessory Companies • Contemporary Accessory Designer Profiles • Basics of Accessory Design Designing Handbags and Small Leather Goods • Handbag and Small Leather Goods Introduction • Inspiration and Research for Handbags

ANETA GENOVA —Parsons The New School for Design
The first textbook to cover the complete process for designing accessories, from inspiration to design sketching through manufacturing, Accessory Design is intended to give students a focused resource for developing their own accessory line. An introduction to the history of accessories throughout the centuries provides students with both context and inspiration for their designs. A consistent chapter format covers the key stages of the design process for the major segments of the accessories market—handbags, footwear, and small accessories (belts, scarves, hats, etc.). Examples of student illustrations from all stages of the design process including sketches, mood boards, flats, and final presentations support chapter projects, and help students gain practical experience in developing a line of accessories for their design portfolio. • Designing, Sketching, and Presenting Handbags and Small Leather Goods • Tech Packs and Manufacturing for Handbags and Small Leather Goods • Tech Packs and Manufacturing for Footwear • Shoe Construction Types • Inspiration, Research, and Design for the Footwear Industry • Sketching, Illustration, and Presentation Techniques for Footwear • Tech Packs and Manufacturing for Footwear • Various Accessories

FEATURES
• Engaging stories from classic accessory design companies, like Louis Vuitton, Hermès, and Coach, help students understand the importance of developing, building, and maintaining a brand identity for accessories • Profiles of designers driving the current trends in accessories make students aware of the trendsetters of today’s accessory industry • Interviews with current accessory designers and other key players in the industry provide real-world information about the industry • Chapter Projects designed for a design studio course allows students to practice a complete set of accessory design skills • Appendix will include examples of technical packets

INSTRUCTOR’S RESOURCES
• Instructor’s Guide provides suggestions for planning the course and using the text in the classroom • Digital Resource Center includes materials for both students and instructors

12

For more information, contact your Account Manager.

NEW
edition 2011
© 2011 est. 468 pp. 8 pp. full color softcover 7.375 x 9.25 978-1-60901-106-2 Instructors Guide 978-1-60901-107-9 PowerPoint® Presentation 978-1-60901-108-6

coming in 2011

Going Global: The Textile and Apparel Industry
2nd Edition GRACE I. KUNZ —Associate Professor Emerita, Iowa State University MYRNA B. GARNER —Associate Professor Emerita, Illinois State University
The production and distribution of textile and apparel products is a truly global industry, making it crucial to be aware of the most current political, social, and economic developments within the international marketplace. The 2nd Edition of Going Global expands and updates discussion of ethics and social responsibility, trade agreements, and the role of China and other emerging countries in the international apparel industry, as well as featuring new case studies. Without overwhelming students with data that may become quickly outdated, this text exposes them to the language and basic concepts of global textile and apparel trade.

CONTENTS
Embarking on a Global Adventure • Introduction to Globalization • Textile and Apparel Supply Matrix • Consumption and Well-Being • Developing Sustainable Supply Chains The Global Supply Chain • Global Sourcing • Trade Barriers and Regulation • Illegal and unethical Trade Activity • Politics and Political Positioning Trading Partners • Europe and the European union • The Americas and the Caribbean Basin • Asia and Oceania • The Middle East and Africa

FEATURES
• updated information throughout, including more cultural information about the countries covered while maintaining 12 chapter organization • Additional specific information about sourcing • Global lexicon defining important terms • Learning activities throughout • updated case studies • Expanded and updated content regarding consumption and counterfeiting

INSTRUCTOR’S RESOURCES
• Instructor’s Guide provides suggestions for planning the course and using the text in the classroom • PowerPoint® Presentation provides a framework for classroom lectures and discussions for each chapter; compatible with PC and Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com

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apparel industry
CONTENTS FEATURES INSTRUCTOR’S RESOURCES

© 2009 384 pp. softcover 7.375 x 9.25 978-1-56367-592-8 Instructor’s Guide 978-1-56367-593-5 PowerPoint® Presentation 978-1-56367-947-6

Social Responsibility in the Global Apparel Industry
MARSHA A. DICKSON —University of Delaware SUZANNE LOKER —Professor Emerita, Cornell University MOLLY ECKMAN —Colorado State University Foreword written by Marcela Manubens —Senior Vice President, Global Human Rights and Social Responsibility, Phillips-Van Heusen Corporation
Globalization has dramatically changed the way business is conducted in the apparel manufacturing industry, particularly in regard to social responsibility in the design, production, and sourcing of products. Social Responsibility in the Global Apparel Industry combines an introduction to the social and environmental issues in apparel manufacturing with an analysis of how corporate strategy and decisions made throughout the global supply chain can improve social responsibility. Readers learn how leading apparel and footwear brands and retailers attempt to solve complex problems including child labor; harassment and abuse; discrimination; excessive hours of work; low wages; poor factory health and safety; and negative impacts on the environment. Drawing on their industry and research experience, the authors provide the tools to change the apparel industry from the inside out by preparing the next generation of industry professionals with the awareness, knowledge, and passion to make it more socially responsible. • What Is Social Responsibility? • Social Responsibility, Human Rights, Sustainability, and the Responsibility of Companies • Cultural, Economic, and Political Dimensions of Social Responsibility • Stakeholder Theory and Social Responsibility • Key Stakeholders for Social Responsibility • Codes of Conduct and Monitoring • How Manufacturers and Retailers Organize for Social Responsibility: Internally, Collaboratively, and Strategically • Strategies for Environmental Responsibility • The Future of Socially Responsibility in the Apparel Indust ry • Case studies, sidebars, and interviews with individuals who work for multinational corporations, NGOs, and labor groups related to the apparel manufacturing industry • Introduction to stakeholder management and the key stakeholders for improving labor standards and protecting the environment • Critique of current practices for social responsibility and discussion of new developments • Instructor’s Guide includes 6-, 10-, and 15-week course outlines, discussion questions, additional assignments, and optional group projects, as well as a comprehensive final exam including both short answer and essay questions • PowerPoint® Presentation provides a framework for classroom lectures and 1.800.932.4724, option 1 www.fairchildbooks.com discussions for each chapter; compatible|with PC and Mac platforms

14

importing & exporting

© 2010 352 pp. softcover 6x9 978-1-56367-573-7 Instructor’s Guide 978-1-56367-574-4 PowerPoint® Presentation 978-1-56367-575-1

Essentials of Exporting and Importing: U.S. Trade Policies, Procedures and Practices
HARVEY R. SHOEMACK —Illinois Institute of Art-Chicago, Oakton Community College PATRICIA MINK RATH —International Academy of Design and Technology-Chicago
International business, especially export-import trade, is no longer an option, but a necessity for today’s apparel industry to grow and generate profits—or just to survive in the global marketplace. The decision to export or import is best based on a company or individual entrepreneur’s careful and thorough analysis of its internal and external resources and capabilities. Essentials of Exporting and Importing provides the merchandising, marketing, or business student a practical, basic guide for importing and exporting products, services, or technology, while maintaining compliance with government policies. Calling upon the knowledge and expertise of industry professionals and government officials as sources, the authors focus on the policies, procedures, and practices essential for success in the dynamic and expanding field of international trade.

CONTENTS
GLOBALIZATION AND THE U.S. EXPORT–IMPORT BUSINESS • An Overview of Global Business Today • Globalization and Trade Liberalization • The u.S. Role in Global Trade U. S. EXPORTING POLICIES AND PROCEDURES • Basics of Exporting • u. S. Export Procedures and Controls IMPORTING INTO THE UNITED STATES • Basics of Importing into the united States • Entering the Import Business • Navigating the Maze of Import Controls REWARDS AND CHALLENGES OF EXPORT –IMPORT TRADE • Exporting America’s Goods Around the World • Getting Paid or Paying for Exports or Imports

FEATURES
• Draws upon real-world examples to supplement topics within each chapter, designed to strengthen critical thinking • Chapter elements include: key terms and concepts, summary of key point, discussion questions, and individual and team Internet-based assignments • Provides all the information for export— import regulations to develop an import or export international business plan

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes chapter outlines, answers to review questions, comprehensive chapter tests, and term project • PowerPoint® Presentation frames chapters for lectures and discussion; compatible with PC and Mac platforms
1.800.932.4724, option 1 | www.fairchildbooks.com

15

© 2010 382 pp. | illustrated | full color | 3-ring binder 8.5 x 11 | Includes CD-ROM | 978-1-60901-171-0 Instructor’s Guide 978-1-56367-854-7 PowerPoint® Presentation 978-1-60901-090-4

textiles
NEW TO THIS EDITION NEW TO THIS EDITION

Fabric Science
9th Edition ALLEN C. COHEN —Fashion Institute of Technology INGRID JOHNSON —Fashion Institute of Technology JOSEPH J. PIZZUTO With an increasing emphasis on textiles as a major global industry, the 9th Edition of Fabric Science continues to meet the needs of both students and professionals in the textile, fashion, and related industries. The range of information is exceptionally wide, including basic fiber makeup, fiber innovation, the formation of fabrics, quality issues, and laws that regulate textiles. Topics • Discussion of eco-friendly textiles, characteristics of green products, and regulations • Expanded coverage of nanotechnology and other current innovations • A new section on high-performance textiles used for construction, transportation, medicine, and safety • More than 250 full-color illustrations and photos throughout the text • updated textile industry terms including fiber names in different languages for this edition include the textile industry and environmental responsibility, and nanotechnology. The authors also provide readers with information for related trade and professional associations, as well as career opportunities in design, production, marketing, merchandising, apparel, and home products.

STUDENT RESOURCES
• Companion CD-ROM includes updated study questions and assignments; compatible with PC and Mac platforms

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes teaching and preparation suggestions, class activities, answers to study questions, and comprehensive chapter exams • PowerPoint® Presentation illustrates key concepts from the book and provides the basis for classroom lectures and discussion; compatible with PC and Mac platforms

© 2010 132 pp. | 114 2 x 3 swatches (including key and mounting sheets) | three ring binder | 8.5 x 11 978-1-56367-857-8 Instructor’s Guide 978-1-56367-858-5 Instructor’s Swatch Set 9978-1-56367-863-9

PowerPoint® Presentation 978-1-56367-856-1

Fabric Science Swatch Kit
9th Edition ALLEN C. COHEN —Fashion Institute of Technology INGRID JOHNSON —Fashion Institute of Technology JOSEPH J. PIZZUTO Designed to accompany the 9th Edition of Fabric Science, this Swatch Kit supplements the study of textiles for students in fashion design, merchandising, product development and well as home furnishings. Swatches represent the types of fabrics currently available in the textile industry and sold to apparel, home furnishings, and industrial designers.

INSTRUCTOR’S RESOURCES
• Instructor’s Swatch Set: 115, 7" x 12" fabric swatches, includes pre-printed cards with instructions to mount swatches. Additional swatch for instructors for a gabardine with a Nano-Tex finish • Instructor’s Guide offers a step-by-step guide to the assignments • PowerPoint® Presentation includes high resolution, full-color front and back views of fabric swatches; compatible with PC and Mac platforms

• 114, 2" x 3" fabric swatches assembled and bundled in two sections for easy accessibility • Key to Fabric Swatches identifies the swatches by number, fabric description, purpose of swatch, and fiber content • 6x plastic linen tester/stitch counter supplied in vinyl pouch

16

For more information, contact your Account Manager.

textiles

©2011 est. 336 pp. illustrated 8 pp. full color softcover perforated 7.375 x 9.25 978-1-56367-844-8 Instructor’s Guide 978-1-56367-845-5 PowerPoint® Presentation 978-1-56367-846-2

Textiles: Concepts and Principles
3rd Edition VIRGINIA HENCKEN ELSASSER —Centenary College
This clear and concise textiles book focuses on comprehension of the interrelationship between the components of textiles to help students understand and predict textile properties and performance. Intended for undergraduate programs of colleges and universities that focus on fashion merchandising, fashion design, and interior design, Textiles: Concepts and Principles provides a thorough approach to the fundamentals of textiles.

CONTENTS
• • • • • • Introduction to Textiles Fibers and Their Properties Natural Fibers Production of Manufactured Fibers Manufactured Cellulosic Fibers Synthetic and Special Application Fibers • Yarn Formation • Woven Fabrics and Their Properties • Knit Fabrics and Their Properties • Nonwoven and Other Methods of Fabric Construction • Dyeing and Printing • Finishes • Finishes • Textiles and the Environment

NEW TO THIS EDITION
• New chapter “Textiles and the Environment” covers environmental issues, disposal and recycling and social responsibility throughout the entire life cycle of textiles • Covers current issues related to the impact of the environment and globalization on the textiles industry throughout the text • Discusses technologically innovative fibers and their applications in design for design industries—fashion interiors, industrial • Cases studies of industry products and procedures to introduce real world of textiles to education • Information in easy to read format defines the role of textiles within specific industries • Defines how standards of construction, maintenance, and performance apply to textiles • Explains the importance of labeling • Provides tools to evaluate the effect of fabric construction to the performance of a product • At a Glance features to provide quick access to key information

STUDENT RESOURCES
• Lab Workbook with assignments for each chapter can be conducted individually, pursued in teams, or developed in class settings

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes sample syllabi for 15-, 12-, and 8-week courses; sources for teaching materials, answers to end-of-chater review questions, and sample tests for each chapter • PowerPoint® Presentation provides a framework for classroom lectures and discussions for each chapter; compatible with PC and Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com

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costume history
CONTENTS FEATURES INSTRUCTOR’S RESOURCES

© 2009 704 pp. illustrated full color hardcover 8.5 x 11 978-1-56367-806-6 Instructor’s Guide 978-1-56367-807-3 PowerPoint® Presentation 978-1-56367-808-0

Survey of Historic Costume
5th Edition PHYLLIS G. TORTORA —Professor Emerita, Queens College KEITH EUBANK —Professor Emeritus, Queens College
Survey of Historic Costume, 5th Edition, presents a thorough overview of Western dress from the ancient world to the trends of today. Each chapter presents social, cross-cultural, environmental, geographic, and artistic influences on clothing. With visuals, illustrated tables, and in-depth discussions, readers come to recognize recurring themes and concepts and understand the role of dress from a diverse, global perspective. This book is perfect for students, instructors, fashion industry professionals, and anyone interested in historic costume, fashion, art, and design. • Introduction The Ancient World c. 3000 b.c.– a.d. 300 • The Ancient Middle East c. 3500–600 b.c. • Crete and Greece c. 2900–300 b.c. • Etruria and Rome c. 800 b.c.– a.d. 400 The Middle Ages c. 300–1500 • The Early Middle Ages c. 300–1300 • The Late Middle Ages c. 1300–1500 • The Renaissance c. 1400–1600 • The Italian Renaissance c. 1400–1600 • The Northern Renaissance c. 1500–1600 Baroque and Rococo c. 1600–1800 • The Seventeenth Century 1600–1700 • The Eighteenth Century 1700–1790 The Nineteenth Century 1800–1900 • The Directoire Period and the Empire Period 1790–1820 • The Romantic Period 1820–1850 • The Crinoline Period 1850–1869 • The Bustle Period and the Nineties 1870–1900 From the Twentieth to the TwentyFirst Century 1900–2008 • The Edwardian Period and World War I 1900–1920 • The Twenties, Thirties, and World War II 1920–1947 • The New Look: Fashion Conformity Prevails 1947–1960 • The Sixties and Seventies: Style Tribes Emerge 1960–1980 • The Eighties, the Nineties, and the Twenty-first Century 1980–2008

• More than 1,000 full-color photographs and illustrations • All new illustrated decorative arts tables and timelines highlight the importance of history to costume • Modern influences section at the end of each chapter compares dress today with earlier periods • updated color illustrations in the Visual Summary Tables serve as a clear, quick reference for each chapter • Extensive bibliographies, selected readings, and a revised index that features key terms in bold for use as a glossary • Instructor’s Guide includes suggested activities and assignments for each chapter, suggested print and Web resources, detailed review questions, and comprehensive chapter quizzes • PowerPoint® Presentation provides extensive image gallery illustrating key concepts and fashions, important maps, as well as Internet links; compatible with PC and For more information, contact your Account Manager. Mac platforms

18

fashion profile

© 2010 496 pp. illustrated full color softcover 8.5 x 11 978-1-56367-710-6 Instructor’s Guide 978-1-56367-711-3 PowerPoint® Presentation 978-1-60901-006-5

Who’s Who in Fashion
5th Edition
HOLLY PRICE ALFORD —Virginia Commonwealth University ANNE STEGEMEYER —Fashion Specialist
Students of fashion design are eager to explore the history of their chosen field as well as keep up with new and emerging designers. Who’s Who in Fashion captures the energy, drama, and excitement of the luminaries who make up the world of fashion. Profiles include useful design philosophies, as well as mentors and sources of inspiration. The biographies trace the careers of many of the men and women who’ve contributed to fashion. Besides today’s major figures and legendary designers of the past, there are lesser known people and newcomers worth watching as well as a sampling of interesting nonconformists—free spirits who prefer to work off the main fashion paths. The picture would not be complete without the style makers, those with an eye and an instinct for fashion and who interpret it for the public; the editors, photographers, artists— those who sketch and photograph, write about fashion, and promote it.

NEW TO THIS EDITION
• Highlights of the most successful names in the fashion industry including designers of apparel and accessories for men, women, and children • Features photographers, editors, and celebrities who’ve contributed to the industry • Full-color photographs throughout of designers and their most influential designs • Running timeline throughout book that highlights key events and fashion movements through history

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes sample syllabi and units based on the timeline in the book, including objectives, key events, discussion questions, and test questions • PowerPoint® Presentation provides a framework for lectures and discussion, includes slides arranged both chronologically and by category, together with key full-color illustrations from the text; compatible with PC and Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com

19

fashion law
CONTENTS FEATURES INSTRUCTOR’S RESOURCES

© 2009 368 pp. softcover 6x9 978-1-56367-778-6 Instructor’s Guide 978-1-56367-779-3 PowerPoint® Presentation 978-1-60901-005-8

Fashion Law: A Guide for Designers, Fashion Executives, and Attorneys
Edited by GUILLERMO C. JIMENEZ —Fashion Institute of Technology BARBARA KOLSUN —General Counsel, Stuart Weitzman, LLC
For a full list of contributors, please visit our website at www.fairchildbooks.com

In a highly competitive global market, fashion designers and executives need state, federal, and international laws to protect their intellectual property—their brands and the products by which their customers recognize them. And because the design and marketing of fashion goods requires the collaboration of many professionals with different areas of expertise, written agreements are essential for the successful management of any fashion business. Fashion Law provides a guide to such vital issues as the application of copyright, patent, trademark, and trade dress protection; agreements for licensing, selling, and marketing fashion goods, domestically and abroad; and laws affecting treatment of employees, leasing of retail property, and international trade. Fashion law is an emerging legal specialty, and this text provides a foundation for fashion professionals and their legal advisors to work together effectively. Introduction • Fashion Law: Overview of a New Legal Discipline Intellectual Property Issues • An Introduction to Intellectual Property Protection in Fashion • Fashion and Apparel Licensing • Counterfeiting Commercial Operations and Expansion • Starting the Business and Launching the Line: How to Choose the Right Business Structure • Selling and Buying: Commercial Agreements in the Fashion Sector • Employment Law Issues in Fashion • Marketing, Advertising, and Promotion • Retail Leasing for Fashion International Aspects • International Development of the Fashion Business • Import and Customs Issues in Fashion • Authoritative text by attorneys specializing in various aspects of fashion law • Practice tips and sample clauses for contracts that apply legal principles and laws to the unique needs of the fashion industry • Real court cases and other examples of the role of law in the fashion business • Instructor’s Guide includes overviews of key legal points, additional case studies and discussion questions, chapter tests, and appendix with a list of additional materials • PowerPoint® Presentation provides a framework for classroom lectures and discussions for each chapter; compatible with PC and Mac platforms

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fashion journalism

© 2009 320 pp. illustrated 8 pp. full color softcover 7.375 x 9.25 978-1-56367-615-4 Instructor’s Guide 978-1-56367-616-1 PowerPoint® Presentation 978-1-56367-955-1

Uncovering Fashion: Fashion Communications Across the Media
MARIAN FRANCES WOLBERS —Albright College
Foreword by Connie Heller-Horacek —Albright College
Fashion depends on visuals: when we see something we like, we are responding to its color, line, form, and eye-appeal. But communicating about fashion demands much more than the mere presence of garments, accessories, and footwear. It involves a wide range of media including words—printed, spoken, and electronically transmitted. Those words may stand alone, or they may be paired with images and designs to enhance and illustrate their meaning. Uncovering Fashion uses a systematic approach to reveal the fashion industry’s underlying network of communications. The term “fashion communications” refers not only to monthly fashion magazines, but also to every facet of information relating to fashion—from names of colors at the dye factory to the latest runway reviews on fashion websites. Focusing on the key areas of manufacturing, business, sales, advertising, and representation in the media, Wolbers uses a who-what-where-why-and-how approach to engage critical thinking, inspire creativity, and explore all the media that serve fashion.

CONTENTS
Fashion Communications —A Layered Look • Fashion Information from the Inside Out • understanding Raw Materials • Laboring for Fashion: Influences from the Industry —The Business End • Details, Details • Becoming Fashion • Out There for All to See —Representation in the Media • The Big C: Creativity • Evolution of the Fashion Magazine • Dynamic Wording—The Art of Describing Fashion • Visuals That Speak • “With This Page (Ad, Script, or Whatever!), I Thee Wed”

FEATURES

• Creative projects and exercises designed for both inside and outside the classroom to help students master the unique language of fashion • Profiles featuring interviews with individual designers, writers, museum curators, small business owners, retailers, photographers, and bloggers—from Project Runway contestant Marla Duran to Pulitzer Prize–winning fashion journalist Robin Givhan • Eight-page color insert featuring inspiring photos from Annie Leibovitz that teaches readers how to communicate effectively with visuals • Press kits, press releases, designer “look books,” and other media tools that exemplify successful communication

INSTRUCTOR’S RESOURCES
• Instructor’s Guide contains tips on how to use the text in a variety of different courses, including fashion journalism, business communication, and other fashion courses • PowerPoint® Presentation provides a framework for classroom lectures and discussions for each chapter; also includes all new full-color art; compatible with PC and Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com

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professional development
22

© 2010 432 pp. illustrated 12pp. full color softcover 8.5 x 11 Includes CD-ROM 978-1-56367-910-0 Instructor’s Guide 978-1-56367-911-7

CDROM

PowerPoint® Presentation 978-1-60901-048-5

The Fashion Intern
2nd Edition MICHELE M. GRANGER —Missouri State University
A pivotal point in the student career, the internship provides real-world experience within the guided realm of academia. To help students gain the most from this experience, this comprehensive and easy to read new edition first guides students in preparing to search for and secure an internship, and then challenges the student to critique the internship organization from the perspective of a business analyst. In this way, the student may primarily work in one area of the business, but must be exposed to the business in its entirety in order to complete the text, gaining a holistic view of the company. Information on emerging fashion career options in communications and entrepreneurship, international internship opportunities, and the role of technological tools as today’s job seeker’s marketing package. Interns in fashion merchandising, retailing, design, product development, promotion, and production will end up with a polished and professional product for their portfolio.

CONTENTS
• Getting Started • Writing a Résumé and Letter of Application • Applying and Interviewing for the Internship • Before Settling In • The Company Mission, Image, and Location • The Nature of the Organization • The Customer • The External Environment and E-commerce • Product Identification • Product Development and Design • Production • Pricing • Promotion

NEW TO THIS EDITION
• More content on entrepreneurial small business structure and examples of small business models throughout the text • Additional case studies present unique situations students may confront during the internship experience • Coverage of e-portfolios and other technological tools and terms—including Blackberries, iPhones, MySpace, etc.

STUDENT RESOURCES
• Companion CD-ROM including a daily journal for recording observations and experiences; internship evaluation forms for both the student and the internship supervisor; compatible with PC and Mac platforms

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes sample course outlines, teaching notes, additional activities, grading rubics, homework assignments, discussion questions for guest speakers, and comprehensive chapter tests • PowerPoint® Presentation provides a framework for classroom lectures and discussions for each chapter; compatible with PC and Mac platforms

For more information, contact your Account Manager.

professional development

©2010 384 pp. illustrated full color softcover 9 x 12 978-1-56367-817-2

Portfolio Presentation for Fashion Designers
3rd Edition LINDA TAIN —Fashion Institute of Technology
Designer’s portfolios are their calling card in an increasingly competitive fashion industry— displaying their unique design perspective, skill sets, and creativity. This comprehensive reference prepares students as they begin their fashion design careers. Those already working in the industry or wishing to reenter the job market will also appreciate these new approaches for revising or recreating their portfolios. Each chapter highlights essential skills and techniques to help designers become competitive within their chosen markets. By focusing on both logical and creative solutions, the designer becomes aware of the process of developing the portfolio–from concept through presentation of the finished product.

CONTENTS
• • • • • • • • • • The Portfolio: A Statement of Style The Design Sketch: A History of Style Customer Focus Organization and Contents The Design Journal Presentation Formats Flats and Specs Presentation Boards Men’s Wear Presentations Children’s Wear Presentations • Fashion Accessories Presentations • The Digital Portfolio: Creating a Virtual Résumé • The Job Market: Basic Organization of Manufacturing Firms • Résumé and Cover Letter • Organizing Your Job Hunt, Mastering the Interview • Freelance Designing • The First Job: Building Your Career

NEW TO THIS EDITION
• Lively, eye-popping full-color examples of portfolios throughout the book • updates to Chapter 12, “The Digital Portfolio,” reflect newest applications and trends for CAD from drawing to preparing digital portfolios • Detailed coverage on portfolio creation for the women’s, men’s, children’s, intimate apparel, and accessories markets • Historical chapter helps students contextualize fashion illustration throughout the twentieth and twenty-first centuries and draw connections between past and present • Provides tips in preparing portfolios appropriate for interviews in various markets and price points in the industry • Interviews with freelance designers in a Q&A format. Includes checklists, lists of dos and don’ts and helpful hints, exercises, sample résumés, cover letters, as well as designers’ art samples

1.800.932.4724, option 1 | www.fairchildbooks.com

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color & design
24

© 2011 est. 384 pp. | full color | softcover | 11 x 8.5 978-1-56367-859-2 Instructor’s Guide 978-1-56367-860-8 PowerPoint® Presentation 978-1-56367-861-5

Designing with Color: Concepts and Applications
CHRIS DOROSZ —The Academy of Art University, San Francisco JR WATSON —The Academy of Art University, San Francisco
This text/workbook takes an interactive approach to the study of color and design, highlighting the elemental importance for designers to understand how color is perceived, experienced, and manipulated in order to be used effectively in their designs. Workbook activities and artist-inspired assignments include options for students to use paper and multimedia applications such as paint, color paper, digital and film cameras, and cell phones equipped with digital cameras. Workbook space is provided for students to input assignments illustrating their understanding of the concepts and connecting the student learning experience to the world around them. This highly visual text will explore and apply the principles of color and design for various disciplines and help stir the imagination of today’s art and design students.

CONTENTS
Color and Color Schemes • Symbolic vs. Local • What Makes Color Color? • Laying Out the “Found” Color Wheel • Color’s Three Components • Sweet Schemes: Creating Harmony with Analogous Colors • Scheme On: Complementary Colors and Contrast • Don’t Blow Things Out of Proportion: Controlling Color 2-D and 3-D Design Process • 2-D Space: Some Basic Concepts • 3-D Illusion • 3-D Form The Principles of Design • unity and Variety • Emphasis • Balance (Visual Weight) • Movement • Rhythm • Caution / Troublespots Pattern • You May Not Always Want a Focal Point • Four Ways to Create a Non-Focal Point Design • Three Approaches to Positive and Negative Space Relationships • Texture Mood • Psychology of Color • Psychology of Shape • How Lighting Affects Color

FEATURES
• “Spotlight on” and “Medium of the Artist” features will show artists and their work in all fine and applied art disciplines • “Factoid” vignettes present traditional information in a more direct format • Chapter elements include vocabulary and key concepts, workbook activities and suggested assignments

INSTRUCTOR’S RESOURCES
• Instructor’s Guide provides suggestions for planning the course and using the text in the classroom • PowerPoint® Presentation frames chapters for lectures and discussion; compatible with PC and Mac platforms

For more information, contact your Account Manager.

design foundations

© 2010 288 pp. illustrated full color softcover 8.5 x 11 978-1-56367-872-1 Instructor’s Guide 978-1-56367-871-4 PowerPoint® Presentation 978-1-56367-873-8

The Design Process
2nd Edition KARL ASPELUND —University of Rhode Island
Karl Aspelund is a seasoned explorer and guide through the seven stages of The Design Process. Beginning at Inspiration, readers travel through Identification, Conceptualization, Exploration/Refinement, Definition/Modeling, and Communication on the way to Production. The tour is enhanced by the accompanying Perspectives of designers who travel parallel paths in the design of fashion, interiors, industrial and consumer products, and public art projects. End-of-chapter exercises help students move their own design projects from the World of Imagination to the World of Objects. Appendices recommend readings for further exploration and serve as refreshers on design elements and principles; notable designers, architects, and artists; trend analysis; and major events and influences on design from the mid-1800s to the first decade of the twenty-first century.

CONTENTS
• • • • • • • Introduction Stage 1: Inspiration Stage 2: Identification Stage 3: Conceptualization Stage 4: Exploration/Refinement Stage 5: Definition/Modeling Stage 6: Communication • Stage 7: Production • Elements and Principles of Design • Recommended Reading and Resources • Notable Designers and Architects • Reading the zeitgeist: Trendspotting in a Decentralized World • zeitgeist and Design: Timeline

NEW TO THIS EDITION
• Expanded discussion of sustainability is integrated into the text so that readers will routinely incorporate consideration of this issue into all stages of their design projects • New, enlarged, full-color illustration program engages visual learners with memorable images of the concepts discussed in the text • New and updated perspective features tell how designers address current needs and constraints

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes suggestions for ways to examine topics and apply practices discussed in each chapter as well as ways to evaluate students’ design projects and responses to the exercises in the text • PowerPoint® Presentation highlights the text coverage, providing a framework for lectures and discussion in a studio or classroom; compatible with PC and Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com

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elements & principles
26

©2010 416 pp. illustrated full color softcover 8.5 x 11 978-1-56367-809-7 Instructor’s Guide 978-1-56367-810-3 PowerPoint® Presentation 978-1-60901-019-5

Understanding Aesthetics for the Merchandising and Design Professional
2nd Edition ANN MARIE FIORE —Iowa State University
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a researchbased focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.

CONTENTS
A Primer on Aesthetics • Defining Aesthetic Experience • Branding and the 5Ps • Value Derived from the 5Ps • Factors Influencing Aesthetic Evaluation or Preference 101 The Elements and Priciples of Design • Elements of Design: Color • Elements of Design: Light • Elements of Design: Line and Shape • Elements of Design: Texture • Elements of Design: Space and Movement • Auditory and Olfactory Elements of Design • Complexity, Order, and Novelty • Principles of Design

NEW TO THIS EDITION
• Full-color design and art program • Active learner approaches

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes sample course schedules, additional activities, student handouts, and chapter tests • PowerPoint® Presentation frames each chapter for lecture and discussion; includes full-color reproduction of key art; compatible with PC and Mac plarforms

For more information, contact your Account Manager.

elements & principles

©2010 est. 384 pp. illustrated full color softcover 8.5 x 11 978-1-56367-848-6 Instructor’s Guide 978-1-56367-849-3 PowerPoint® Presentation 978-1-56367-850-9

Fashion by Design
JANICE G. ELLINWOOD —Marymount University
Fashion by Design covers the elements and principles of design as they relate to fashion. By exploring the best examples from early to contemporary fashion design, students will develop the eye of the fashion designer, able to identify and understand how to manipulate the elements and principles of design. The objective is for design students to use these guidelines not to simply develop an appreciation of aesthetics but to execute an aesthetically pleasing garment design. The theory of Fashion by Design originates in the field of art, while also drawing on aesthetics in the field of clothing and textiles.

CONTENTS
• About Design The Elements of Design • Line • Form, Shape, and Space • Texture and Light • Pattern • Color and Value • Color and Industry The Principles of Design • Balance • Emphasis • Rhythm • Proportion • unity

FEATURES
• Includes real-world examples that demonstrate the link between theory and fashion and provide insight into how real fashion designers use design theories • Covers how the elements and principles compliment the female anatomy • Hands-on projects with step-by-step instructions related to the element or principle discussed in the chapter • Two chapters on color theory: one covers hue, value and intensity, color schemes, relationship between color and fabric construction and the second color marketing, color psychology and relationship of season to color • Summary charts of theories and how examples relate to theory for each chapter

INSTRUCTOR’S RESOURCES
• Instructor’s Guide provides suggestions for planning the course and using the text in the classroom • PowerPoint® Presentation frames chapters for lectures and discussion; compatible with PC and Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com

27

fashion illustrations
28

©2011 est. 480 pp. illustrated full color softcover 8.5 x 11 Includes CD-ROM 978-1-56367-830-1

CDROM

Illustrating Fashion: Concept to Creation
3rd Edition STEVEN STIPELMAN —Fashion Institute of Technology
This beautifully illustrated text provides a step-by-step approach to drawing the basic fashion figure, identifying the elements of a garment, and discussing the various techniques used to render fashion illustration. The book also benefits the advanced user by its exploration of concepts such as manipulating the figure, drawing draped garments, and creating flats. using designer garments, Stipelman helps the student understand a specific concept, the designer and the garments place in the history of fashion. It is the author’s belief that without knowledge of the past, it is impossible to design for the future. By the end of the book students will have an understanding of the concepts of fashion drawing, both basic and advanced techniques, of their own talents and goals, and a glimmer of their own personal style.

CONTENTS
For more detail, visit our website at www.fairchildbooks.com Getting Started The Fashion Figure The Fashion Details Rendering The Extras

NEW TO THIS EDITION
• Four-color illustrations throughout depicting rendering techniques from basic to advanced • Illustrations depicting current designers and their garments in addition to historical designers and their designs to familiarize students with fashion history • Discussion of the concept of “style” and an understanding of the concepts of fashion drawing to student’s talents and goals • Chapters begin with an overview of the subject, including a brief fashion history or the relationship of the garment detail to the figure

STUDENT RESOURCES
• Companion CD-ROM with demonstration and discussion by author of rendering techniques from the basic fashion figure to advanced illustrations; compatible with PC and Mac platforms

For more information, contact your Account Manager.

draping

© 2010 432 pp. illustrated full color softcover 9 x 12 978-1-56367-736-6

Draping Basics
SALLY DI MARCO —Baltimore City Community College
With step-by-step written instructions, Draping Basics provides the fundamentals of designing foundation garments by draping fabric on a dress form. Photographs clearly demonstrate the details of the process, and CAD drawings show how the draping is transferred to paper patterns. The text covers the foundation skirt, bodice, and set-in sleeve, as well as foundation bodice variations; dart equivalent bodice styles; bodice designs; and skirt, dress, and collar styles.

CONTENTS
• • • • • • • • • • • Tools of the Trade Preparing the Drape Foundation Skirt Foundation Bodice Foundation Set-In Sleeve Foundation Bodice Variations Dart-Equivalent Bodice Styles Bodice Designs Skirt Styles Dress Styles Collar Styles

FEATURES
• General and specific chapter objectives and lists of key terms support the sequential written instructions • Front, back, and side views in the photographs show the three-dimensionality of the draped design • Gingham fabric is used to show grainlines clearly and ensure accuracy • The text concludes with a glossary of key terms and an appendix listing suppliers to the trade

1.800.932.4724, option 1 | www.fairchildbooks.com

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patternmaking
CONTENTS
• • • • • • • Introduction to Flat-Pattern Design Patternmaking Design Process Sloper Development Skirts Bodice Dart Manipulation Bodice Seamlines and Fullness Closures, Facings, and Bands

© 2010 416 pp. illustrated hardcover spiral bound 8.5 x 11 978-1-56367-851-6

Principles of Flat-Pattern Design
4th Edition NORA M. MACDONALD —West Virginia University
The basic principles of the flat-pattern method are the foundation of producing effective apparel designs. Principles of Flat-Pattern Design, 4th Edition, maintains its simple and straightforward presentation of flat-patternmaking principles that is proven to be less intimidating for beginning students. Numbered and fully illustrated steps guide students through a logical series of pattern manipulation procedures, each beginning with a flat sketch of the design to be developed and ending with a representation of the completed pattern. A significant expansion of the introductory chapters in this new edition aligns the patternmaking process with current industry practices, including technological advancements, design analysis, and production basics such as grading, marker making, and specifications.

• • • • • •

Necklines Collars Sleeves Pleats and Tucks Torso Designs Pants and Pockets

NEW TO THIS EDITION
• A new chapter on sloper development includes a discussion on pattern sizing, pattern terminology, and instructions for taking measurements and drafting basic patterns • New appendices feature an expanded seam and hem allowance chart, specification worksheets (cost and measurement), technology and sizing resources, and a fully updated measurement chart • Photographs representing industry practices enhance the discussion of design and patternmaking in the apparel industry. • A second color has been added to highlight headings • Half-scale patterns are included in a pocket at the back of the book to allow students to make oak tag slopers for practicing pattern manipulation • A comprehensive glossary includes all of the terms that are highlighted throughout the text

30

For more information, contact your Account Manager.

patternmaking

© 2009 176 pp. softcover 8.5 x 11 978-1-56367-834-9

Basic Pattern Skills for Fashion Design
2nd Edition BERNARD ZAMKOFF —Fashion Institute of Technology JEANNE PRICE —Fashion Institute of Technology
The 2nd Edition of Basic Pattern Skills for Fashion Design introduces the techniques of flat patternmaking in an easy-to-understand method. Each of the book’s four chapters addresses one major segment of a garment—the bodice, the collar, the skirt, and the sleeve— with lessons that progress from the most basic dart manipulations to advanced design variations. Simple illustrations demystify the patternmaking process for the beginner student, showing how a few basic techniques can lead to endless design possibilities.

CONTENTS
• • • • The Bodice The Collar The Skirt The Sleeve

NEW TO THIS EDITION
• updated design variations reflect current styles • unique layout shows how design variations are derived from one another • Lessons break down the patternmaking process into simple, flexible steps that ensure accuracy without compromising creativity

1.800.932.4724, option 1 | www.fairchildbooks.com

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reference
© 2011 est. 416 pp. 16 pp. full color softcover 8.5 x 11 978-1-56367-762-5

The Fairchild Book of Fashion Production Terms
3rd Edition JANACE BUBONIA —Texas Christian University
Building on the success of the 1st Edition, the new edition with a new author will continue to resolve the inconsistencies and discrepancies in terminology in the apparel industry and to help clarify the various methods, processes, and equipment used in the industry. The growth and development of the apparel industry is reflected in the new methods of apparel manufacturing, the changes in apparel production such as mass production and product development, the advances in machinery and technology, and the impact of globalization. These advances and changes have produced a need for new definitions, revisions, and reorganization of existing terms. Bubonia provides a language of fashion and a means of communicating facts and ideas.

CONTENTS
• The Global Scope of Apparel Production & Sourcing • Apparel Supply Chain • Brand Categories and Price Point Classifications for Mass-Produced Apparel • Apparel Product Categories • Raw Materials • Color • Fabric Specifications • Thread Specifications • Closures • Support & Thermal Materials • Support & Shaping Devices • Garment Labels • Trim • • • • • • • • • • • • • • • Surface Embellishments Product Design/Development Pattern Development Fit, Design, and Construction Details Apparel Manufacturers/Producers Factory Layouts & Types of Production Apparel Production Product Costing Marker Making, Cutting, & Bundling Production ASTM Stitch Classifications ASTM Seam Classifications Finishing Packaging Product Specifications Quality Assurance and Product Testing

NEW TO THIS EDITION
• New organization focusing on apparel manufacturing and mass production with terms grouped according to the subject in which they may be used or applied • New chapter on color including standards, lab dips, metamerism, etc. • New terms and information on sizing information, techniques for seams and stitches, button materials, zipper types and more • updated and current government stitches, seams and stitching classes • Current apparel production terms such as cutting tickets, bundles, bundle tickets, etc. • Each chapter includes introduction positioning the terms in the context of their use in apparel manufacturing and/or product development • Terms listed alphabetically within each chapter include definitions and uses and illustrated with photographs and/or drawing for identification

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For more information, contact your Account Manager.

construction

© 2009 est. 504 pp. illustrated softcover 9 x 12 978-1-56367-726-7 Instructor’s Guide 978-1-56367-727-4

Industry Clothing Construction Methods
MARY RUTH SHIELDS —Gibbs College–Farmington
This text will guide fashion students through the garment construction process and provide students in both fashion design and merchandising with the industry standard construction information that they will need to function more effectively within design firms. By focusing on garment construction techniques for various market levels, from budget (mass market) and moderate to bridge (or better) and designer’s ready-to-wear, this text emphasizes the garment construction process as it exists in the industry today. Comparisons of construction methods used at different price points are an integral part of the text, with assembly techniques noted according to their affect on garment cost, quality, and production time. Flow charts, information on spec and cost sheets, and reference charts will all focus on industry methods, practice, and applications. Practice exercises throughout the text reinforce students’ competency levels with industry-based sewing methods as opposed to traditional sewing practices.

CONTENTS
• • • • • • • • • • • Garment Manufacturing Equipment Garment Manufacturing Materials Seams and Finishes Skirt Construction Ladies Pant Construction Ladies Blouse Construction Fashion Jacket Construction Ladies Tailored Jacket and Overcoat Ladies Vest Ladies Jumper with all in one facing Lined Bustier

FEATURES
• Flow charts at the beginning of each chapter to serve as quick reference guides to simulate assembly-line production • How to use, identify, and care for industrial machinery and tools, efficiently and safely • Includes information on spec sheets, cost sheets, market making, cutting, etc., and half-size garment patterns for samples for use in manufacturing based courses • Practice exercises within each chapter will help students develop competency with industry-based sewing methods

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes sample lesson plans, grading rubrics, notes on skill assessment, homework assignments, additional projects, questions for added content and discussion, spec sheets, marker making guidelines, special instructions for matching plaids by hand, and a list of additional readings

1.800.932.4724, option 1 | www.fairchildbooks.com

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construction
5th Edition CONNIE AMADEN-CRAWFORD
CONTENTS
• The Sewing Machine and Sewing Equipment • Identifying Fashion Fabrics Equipment • Body Types and Size Charts • Planning a Design & Selecting Fabric • Method to This Madness • Stitches • Seams • Darts • Pleats and Tucks • Bias and Bias Treatments

©2011 est. 400 pp. softcover 8.5 x 11 Includes DVD 978-1-60901-001-0

DVD

A Guide to Fashion Sewing
This 5th Edition of this classic book on fashion sewing retains the large, helpful illustrations and easy-to-read text of previous editions. A basic text for beginner sewers, it features step-by-step instructions that take the reader start-to-finish through over 100 sewing applications. Students will learn how to assemble and construct designs of various styles from basic through intermediate and advanced skill levels. A new Instructional DVD features video demonstrations of key sewing techniques and helpful tips to guide beginning sewers. • • • • • • • • • • • • Sewing with Knits zippers Pockets Sleeves Collars Necklines Facings Linings Tailoring Waistlines Hems Closures

NEW TO THIS EDITION
• Step-by-step instructions are accompanied by large, clear illustrations • Tables provide one-stop information for selecting fabrics by garment category with tips on care, pressing, and sewing • Guidelines explain how to select linings and interfacings for typical fabrics with performance qualities and tips on caring • “Method to this Madness” chapter outlines the entire garment assembly process as a logical sequence so students will understand the step-by-step method of sewing dresses, blouses, skirts, or pants • “Tricks of the Trade” supply helpful hints that are usually only learned through experience • Appendices include: Metric Conversion Tables and Fashion Sewing Resources

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For more information, contact your Account Manager.

© 2009 560 pp. | illustrated | full color | hardcover 11 x 8.5 | 978-1-56367-516-4

construction/couture sewing

Professional Sewing Techniques for Designers
JULIE CHRISTINE COLE —William Rainey Harper College SHARON CZACHOR —William Rainey Harper College Professional Sewing Techniques for Designers is a colorful and up-to-date sewing guide that teaches fashion design students the construction skills they’ll need to execute their original designs in a professional environment. Each chapter covers a particular theme and reflects the order of assembly of any garment, offering insights into techniques appropriate to varying levels of proficiency. Detailed sketches provide visual support to the techniques covered. It is impossible to have good designs without having accurate patternmaking and quality construction skills

FEATURES

• “Stop! What Do I Do If…” highlights sew-

• “Gather Your Tools” lists the sewing tools necessary to complete garments ing challenges and techniques for students • Review checklists reinforce the importance of the design process and to solve problems themselves sewing skills

© 2009 120 pp. | three-ring binder | 8.5 x 11 978-1-56367-614-7

FEATURES
• List of supplies needed for assignments; tips for patterns, cutting, and stitching • Sample worksheets include space for attaching sample and labeling sewing technique, fabric type, fiber content, lining type, interfacing type, stitching order, stitch length, and notions to buy • Patterns clearly numbered to correspond to each sewing technique and clearly marked for cutting • Assignments follow the organization of the text designed for beginner and advanced levels

Sample Workbook to Accompany Professional Sewing Techniques for Designers
JULIE CHRISTINE COLE
—William Rainey Harper College

SHARON CZACHOR

—William Rainey Harper College

This workbook consists of instruction sheets, worksheets, and a loose leaf binder for convenient storage. As students use the workbook to practice the sewing techniques, it becomes an ongoing resource and part of the design student’s fashion library.

STUDENT RESOURCES
• Additional worksheets and patterns in a PDF file accessible to Workbook users via the Fairchild Books website, www. fairchildbooks.com; compatible with PC and Mac platforms

© 2009 400 pp. | illustrated | full color | softcover | 11 x 8.5 978-1-56367-516-4 Instructor’s Guide 978-1-56367-540-9 PowerPoint® Presentation 978-1-56367-970-4 • Discussions about matching fabrics with the appropriate needle, thread, and pressing and construction techniques • Projects at the end of each chapter help students fine-tune their skills

The Art of Couture Sewing
ZOYA NUDELMAN
— Illinois Institute of Art, Chicago

The Art of Couture Sewing is a practical guide to the fine construction practices used in couture workrooms. Beginning with a brief history of couture, the book provides fully-illustrated instructions on constructing a couture dress from start to finish. After reading this book, students will understand the various haute couture methods, particularly how these methods affect design decisions and the quality of these garments.

INSTRUCTOR’S RESOURCES

• Instructor’s Guide includes blank

FEATURES
• Detailed descriptions of applications,
with step-by-step instructions and clear illustrations

worksheets, assignment handouts, and teaching suggestions for each chapter, as well as additional projects that can be used as alternatives to the chapter projects given at the end of each chapter • PowerPoint® Presentation reproduces all key art in high resolution images illustrating step-by-step construction techniques; compatible with PC and Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com

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tailoring
CONTENTS
• • • • • • • • • • • The Art, Craft, and Business of Tailoring Basics about Textiles General Sewing and Pressing Equipment Body Measurement The Pattern Hand Sewing The Seams The Skirt The Trousers The Jacket Design Details

© 2010 208 pp. illustrated softcover 11 x 8.5 Includes DVD 978-1-56367-730-4 Instructor’s Guide 978-1-56367-731-1

DVD

PowerPoint® Presentation 978-1-60901-091-1

Tailoring Techniques for Fashion
MILVA FIORELLA DI LORENZO —Miami International University of Art & Design
Integrating text, photographs, and a companion DVD, Tailoring Techniques for Fashion covers traditional and contemporary design and construction methods for tailored garments from ready-to-wear to couture details. Live demonstrations and hundreds of photographs illustrate step-by-step instructions for constructing a tailored skirt, trousers, jacket, and design details using traditional, fusible, machine, and mass-production methods. A history of the tailoring profession and a survey of contemporary tailoring business practices place these techniques in a professional context.

FEATURES
• • • • Step-by-step instructions for the construction of tailored garments Photographs illustrating each step from pattern to finished garment Traditional, fusible, machine, and mass-produced tailoring methods “Tailoring Tips” providing useful information usually learned only through experience • Historical overview of tailoring and contemporary professional practices

STUDENT RESOURCES
• Companion DVD includes live step-by-step demonstrations of key tailoring procedures; compatible with PC and Mac platforms

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes teaching suggestions, lecture and demonstration ideas, suggested class activities, and homework questionnaires • PowerPoint® Presentation reproduces key illustrations from the text in full-color

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For more information, contact your Account Manager.

tailoring

© 2011 est. 304 pp. softcover 8.5 x 11 978-1-56367-746-5 Instructor’s Guide 978-1-56367-748-9

Tailored Fashion Design
PAMELA POWELL —College of DuPage Community College and
Columbia College Chicago
Tailoring books typically focus on the construction of tailored garments, beginning with the selection of ready-made patterns and concluding with the assembly of the various pieces. Tailored Fashion Design will begin a few steps ahead in the design process—providing students with inspiration and guidance to make their own patterns for tailored jackets, which they will then execute using contemporary tailoring techniques that the book will also outline. Fashion illustrations will show students the many silhouettes that the tailored jacket can take—from formal and elegant to causal and sporty—for both men and women. Basic jacket blocks will be included with instructions on how to manipulate details within the patterns to achieve a whole new look. Profiles of professional designers who incorporate tailoring into their collections will further highlight the important place that the technique of tailoring continues to hold in today’s fashion industry. Students will learn to consider tailoring as a design element, rather than just a method of garment assembly. As a result, they’ll begin to appreciate tailoring as a viable skill that not only displays their ability to put garments together, but also showcases their creativity as designers.

CONTENTS
• Introduction to Tailored Fashion Design • Tools of the Trade • Design Workshop • Looking at Fabric • The Pattern • The Fit • The Jacket Front • The Pockets • • • • • The Jacket Back The Sleeve The under Collar The Shoulder Pads The Front Lapel, Top Collar, and Back Neck Facing • The Lining • Finishing the Jacket

FEATURES
• Coverage of tailoring for men and women • Fashion Illustrations of jacket variations with corresponding patterns and instructions on how to manipulate design elements • Design workshop focusing on finding inspiration and designing with a client in mind • Historical overview of tailoring in the fashion industry, including profiles of contemporary designers known for their tailoring skills • Step-by-step instructions for contemporary tailoring techniques

STUDENT RESOURCES
• Full Scale Patterns included for a women’s fitted and casual jacket and a men’s fitted and casual jacket • Instructor’s Guide provides suggestions for planning the course and using the text in the classroom

1.800.932.4724, option 1 | www.fairchildbooks.com

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technical design/technical drawing
38

© 2011 est. 192 pp. | illustrated | softcover | perforated 8.5 x 11 | 978-1-56367-869-1 Instructor’s Guide 978-1-56367-881-3

Apparel Production Management and the Technical Package
PAULA J. MYERS-MCDEVITT
In today’s global apparel industry, garments that are designed domestically are often manufactured overseas. The technical package is critical to ensuring that a particular style is executed correctly and in the most cost- and time-efficient manner possible. This book presents the basics of production management and clear instructions for creating a production package. • Discussion of the role of technology in production management • Examples of completed production package sheets • Blank production package sheets • Appendices including basic body croquis and industrial sewing stitches

FEATURES

• Overview of domestic and off-shore apparel production processes • Diagrams of a production department’s division of labor, stages of costing, and scheduling
•

INSTRUCTOR’S RESOURCES

Instructor’s Guide provides suggestions for planning the course and using the text in the classroom

© 2011 400 pp. | illustrated | softcover | spiral bound 9 x 12 | Includes CD-ROM | 978-1-56367-823-3

Complete Guide to Size Specification and Technical Design
2nd Editon PAULA J. MYERS-MCDEVITT
The demand for industry technicians to measure garments and generate spec sheets has never been greater. The 2nd Edition of this guide equips students with everything they need to know about measuring sample garments, creating fully-graded spec sheets, and fitting garments for production. Over 450 technical flats are clearly labeled with measurement points and instructions for taking measurements and new sections on menswear expand upon the already comprehensive coverage. The 2nd Edition includes updated coverage of equipment and technology used in apparel specification. This book is also ideal for industry professionals working without a comprehensive spec manual.

NEW TO THIS EDITION

• New chapters on measuring and grading menswear • updated size specification sheets

STUDENT RESOURCES

• Companion CD-ROM includes blank spec sheets that students can fill-in directly on the computer; compatible with PC and Mac platforms

© 2010 416 pp. | softcover | 9 x 12 | Includes CD-ROM 978-1-56367-587-4

Technical Sourcebook for Designers
JAWIL LEE —Seattle Pacific University CAMILLE STEEN —ExOfficio LLC
More than a “how-to” book, Technical Sourcebook for Designers is a “whyto” text for aspiring apparel designers and merchandisers. The tools provided are essential for mass production and evaluation of products that may be manufactured outside of the united States. This text presents a holistic approach to technical design, in the context of meeting the needs of the target consumer with cost-effective decisions.

FEATURES

• A comprehensive glossary of standard terminology for garments and details • Illustrations of design flats and sample spec sheets from tech packs for a variety of garments • Appendices featuring industry standards for seams and stitches

INSTRUCTOR’S RESOURCES

STUDENT RESOURCES
• Companion CD-ROM including temwith PC and contact your Account Manager. For more information,Mac platforms plates of forms and spreadsheets; compatible

• Instructor’s Guide includes sample syllabus, additional projects and activities, detailed sample lesson plans, and comprehensive chapter tests • PowerPoint® Presentation provides a framework for classroom lectures; bonus “Style Bank” provides full-color image gallery of key styles; compatible with PC and Mac platforms

childrenswear

© 2010 272 pp. illustrated full color softcover 8.5 x 11 978-1-56367-692-5 Instructor’s Guide 978-1-56367-693-2

Designer’s Guide to Girls’ and Junior Apparel
RANDI BEER —Woodbury University
Designer’s Guide to Girls’ and Junior Apparel explains the process that a fashion designer goes through to put a line together specifically for the girls’ and junior markets. It starts with the inspiration phase, and moves to research and sketching. Chapters teach students how the designer works with patternmakers to see the garment fabricated and sewn, and then follows the garment as it is costed, merchandised, and prepared to be sold. Students will be exposed to the many layers of specifications, production patterns, and testing, and finally producing and shipping the garments. This book also shows that designing apparel is a process that requires careful consideration of what styles sold last season, how current events influence the popularity of designs, and other factors that affect profits in the apparel industry.

CONTENTS
• • • • • • • • • • • • Manufacturing Girls’ and Junior Clothing The Merchant and the Customer Inspiration for Design Foundation of the New Line Considerations for Fabric Selection Pin Sketch to Pattern From Sample Cutting to Construction Trimmings and Finishing Touches Garment Costing Merchandising the Line Pre-Production New Style Preparation Cycle of Production

FEATURES
• Designer’s Diary, written in the voice of a young designer, documents successes, frustrations, and other experiences on the job • Designer’s Dictionary familiarizes students with vocabulary they will use long into their professional careers • Activities relate to the chapter and allow hands-on opportunities to plan, design, and execute childrenswear styles • Weekly Planner lists tasks to be completed each week, following the pace of the text • At the end of the book Designer’s Library offers sources as well as recommended reading • More than 200 full-color images illustrate the concepts in the book • Journalistic articles report on the latest trends in girls’ and junior apparel

INSTRUCTOR’S RESOURCES
• Instructor’s Guide provides extra tools and suggestions to help students gain the most from the course, including suggestions for activities, chapter questions, useful handouts for copy, and a sample studio schedule, showing how the book might be taught over a 14-week studio course 1.800.932.4724, option 1 | www.fairchildbooks.com

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fashion forecasting
40

©2011 est. 496 pp. illustrated full color softcover 7.375 x 9.25 978-1-56367-820-2 Instructor’s Guide 978-1-56367-821-9 PowerPoint® Presentation 978-1-56367-822-6

Fashion Forecasting: Research, Analysis, and Presentation
3rd Edition EVELYN L. BRANNON —Professor Emerita, Auburn University
This comprehensive text provides students with the tools to bridge the gap between ambiguous signs and actionable decisions. Designed to make forecasting techniques accessible, Fashion Forecasting not only explains information gathering, but also the process of organizing and analyzing the information for presenting and implementing the forecast. Completely updated with full-color illustrations, the 3rd Edition features the most up-to-date information on current fashion forecasting practices, including the use of the Internet, Trade Shows, Fashion Weeks, and Regional Centers. It will also give the reader an opportunity to rehearse these best practices through case studies and forecasting activities.

CONTENTS
Forecasting Frameworks • The Fashion Forecasting Process • Introducing Innovation • The Direction of Fashion Change • Cultural Indicators Fashion Dynamics • Color Forecasting • Textile Development • The Look: Design Concepts and Style Directions Marketplace Dynamics • Consumer Research • Sales Forecasting Forecasting at Work • Competitive Analysis • Presenting the Forecast

NEW TO THIS EDITION
• • • • updated examples of current forecasting practices New and improved Forecasting Activities within each chapter New and updated cases and profiles updated Resource Pointers listing websites and resources for forecasting information

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes a sample syllabus, objectives for class sessions coordinated with chapters, discussion questions, classroom activities, project ideas, sources for visuals, and test questions • PowerPoint® Presentation prepared by the author provides the basis for classroom lecture and discussion for each chapter and includes additional visuals to reinforce key concepts from the text; compatible with PC and Mac platforms

For more information, contact your Account Manager.

merchandising/retail buying

© 2010 544 pp. illustrated softcover 7.375 x 9.25 978-1-56367-826-4 Instructor’s Guide 978-1-56367-827-1 PowerPoint® Presentation 978-1-56367-983-4

Merchandising: Theory, Principles, and Practice
3rd Edition GRACE I. KUNZ —Associate Professor Emerita, Iowa State University
Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan.

CONTENTS
Merchandising Theory • Merchandising Concepts • Merchandising Technology • Merchandising Systems • Merchandising-Related Career Development Merchandise Planning • Fundamentals of Merchandise Planning • Merchandising Perspectives on Pricing • Planning and Controlling Merchandise Budgets • Planning and Controlling Merchandise Assortments Developing and Presenting Product Lines • Developing Product Lines • Presenting Product Lines • Global Sourcing • Customer/Vendor Relationships

NEW TO THIS EDITION
• updated information throughout on the current status of textile and apparel companies, production and trade statistics, applications of technology, and relevance to sourcing • Excel applications incorporated into the mathematical learning activities • All new photos provide helpful examples for users • Revised case studies include technology components

INSTRUCTOR’S RESOURCES
• Instructor’s Guide provides chapter outlines, test questions and answers, problem sets with answers, and computer applications • PowerPoint® Presentation provides a framework for classroom lectures and discussions; compatible with PC and Mac platforms

1.800.932.4724, option 1 | www.fairchildbooks.com

41

merchandising/retail buying
42

© 2010 352 pp. softcover perforated 8.5 x 11 978-1-56367-771-7 Instructor’s Guide 978-1-56367-772-4 PowerPoint® Presentation 978-1-60901-014-0

A Buyer’s Life: A Concise Guide to Retail Planning and Forecasting
DANA D. CONNELL —Columbia College Chicago
The area of retail buying relies heavily on mathematical formulas and forecasting. The formulas themselves remain unchanged. However, the context in which they are analyzed is constantly evolving. The most successful retail buyers are able to withstand the highs and lows of business trends by utilizing analytical skills, trend forecasting, and customer knowledge. As a retail buyer for almost 20 years with various retailers, Connell draws on her experience providing practical fundamental mathematical formulas while also giving context in the current retail environment. This text gives students a step-by-step approach to understanding the mechanics of a six-month merchandising plan. upon completion of the plan students will gain insight into how the plan is forecast into the future as well as how it is implemented at the actual purchasing level.

CONTENTS
• • • • • • • • • • • • • • Buying versus Planning Who Is the Customer? Projecting Sales through Sales Trend Analysis Markdowns Stock Levels: Capacity, Stability, and Profit = Average Stock Inventory Turnover Stock-to-Sales Ratio Method of Inventory Weeks-of-Supply Method of Inventory Planning Purchase Receipts Purchase and Pricing Strategies Classification Identification and Planning Assortment Planning and How Much to Buy Forcasting and Vendor Relationships A Report Card: Gross Margin and Contribution

FEATURES
• Key industry terms are defined in each chapter and gathered in a glossary at the end of the book • Search the Net projects sharpen students’ Internet research skills • Create It in Excel! exercises teach students the Excel applications necessary to create the six-month buying plan • Real-life examples of various retail operations from department stores and specialty boutiques place the buying process in a variety of contexts

INSTRUCTOR’S RESOURCES
• Instructor’s Guide provides detailed answers to the spreadsheets in the textbook • PowerPoint® Presentation frames chapters for lectures and discussion, and reproduces all key spreadsheets; PowerPoint CD-ROM includes all spreadsheets in Excel format; compatible with PC and Mac platforms
For more information, contact your Account Manager.

merchandising/retail buying

© 2010 208 pp. softcover 7.375 x 9.25 978-1-56367-749-6 Instructor’s Guide 978-1-56367-751-9

Merchandise Planning Workbook
ROSETTA S. LAFLEUR —University of Delaware
The recipe for profitability is presented in Merchandise Planning Workbook. Focusing on the development of a six-month merchandise plan, the text explains how to use Excel 2007 as a tool to project sales, manage inventory, calculate the amount of merchandise to purchase, and adjust the price throughout the selling season. Application Exercises throughout the chapters familiarize students with each aspect of the plan, provide practice in inputting formulas and data, and demonstrate the impact of changing variables. Seven end-of-chapter assignments, when completed in sequence, produce a merchandise plan for a selling season. By mastering this important aspect of merchandising math, students can develop a marketable competency to help launch their careers in retailing.

CONTENTS
• • • • • • • • • • Introduction to Excel 2007 Excel Formulas Planning Sales Planning Inventory Planning Reductions Planning Purchases Planning Markup Cost Values Gross Margin

FEATURES
• Presents concepts in progressive steps • Introduces key terms at the beginning of each chapter and reinforces the definitions in context • Demonstrates the use of Excel 2007 as a planning tool with multipart illustrations that highlight the stages of completing worksheets • Explains alternate methods of developing formulas • Simulates the real-life decision making of a fashion merchandiser

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes learning objectives, learning outcomes, lists of key terms, teaching strategies, comprehensive lists of resources, application exercises, and chapter quizzes

1.800.932.4724, option 1 | www.fairchildbooks.com

43

marketing
CONTENTS
• • • • • • • • • •

©2011 est. 288 pp. illustrated full color softcover 7.375 x 9.25 978-1-56367-738-0 Instructor’s Guide 978-1-56367-739-7 PowerPoint® Presentation 978-1-56367-740-3

Fashion Marketing: Theory, Principles & Practice
MARIANNE C. BICKLE —University of South Carolina
Prior to the 1970s–1980s, fashion marketing focused heavily (and perhaps solely) on women’s fashions. Today, fashion marketing influences all products and the manner of style consumers use products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much needed text introduces new methods and technologies to apply today’s principles into future practices of fashion marketing.

The Impact of Fashion Branding and Image Fashion Marketing The Buying Season: Marketing Fashions to Retailers Targeting the Fashion Consumer Cross Channel Shopping Crossing Product Boundaries Fashion and Entertainment Counterfeit Merchandise, Ethics and Enforcement of the Law Marketing Fashions Globally

FEATURES
• Addresses how branding and imaging of fashion, once used for a product or product line, is now used for the company spokesperson, owner, or representative • Looks at the industry through a global perspective • Case studies including company logo and discussion of the company’s impact on fashion marketing • Online links throughout the chapter for students and instructors to investigate fashion marketing around the u.S. and world • End of chapter elements include: summary, list of key terms, 3-4 assignments, discussion questions, study questions, and references • Appendix includes glossary, bibliography and references (both for citations within text and for further study), index for subject and company

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes sample course outlines, teaching notes, additional activities, grading rubrics, homework assignments, discussion questions, suggestions for guest speakers, and comprehensive chapter tests • PowerPoint® Presentation provides a framework for lectures and discussion; compatible with PC and Mac platforms

44

For more information, contact your Account Manager.

public relations

©2010 416 pp. illustrated softcover 8 x 10 978-1-56367-775-5 $80.00 (list) Instructor’s Guide 978-1-56367-776-2 PowerPoint® Presentation 978-1-56367-777-9

Fashion Public Relations
GERALD J. SHERMAN —Sherman & Perlman, LLC. Public Relations SAR S. PERLMAN —Sherman & Perlman, LLC. Public Relations
Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a realworld context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations.

CONTENTS
Public Relations Fundamentals • The Real World of Fashion Public Relations • Public Opinion and the Media Setting Up a Public Relations Campaign • Defining Public Relations Audiences • Setting up Public Relations Campaign Goals and Objectives • Formulating, Modifying, and Selecting Public Relations Methods Developing Public Relations Stories • Implementing the Public Relations Method and Creating a Media Angle • Strategic Public Relations Tools • Obtaining and Handling Media Coverage • Media Relations • Community Relations and Nonprofit Organizations Executive Functions and Duties • Productivity, Budgeting, and Cost Accountability • Crisis Management • Administration

FEATURES
• Practical tools for deciphering public sentiment and taking proactive and effective steps to enhance the image of a company and its brands • Case studies featuring elements of public relations campaigns for well-known fashion companies • Interviews with successful public relations managers discussing how they apply and gain successful results using the principles from each chapter • Real-life simulations of problems encountered by managers interviewed for case studies and the approaches they took to solve them • In-class exercises, where students can pair up and practice the public relations principles discussed in each chapter

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes sample syllabi, teaching strategies, additional activities, and chapter tests • PowerPoint® Presentation frames chapters for lecture and discussion; compatible with PC and Mac platforms
1.800.932.4724, option 1 | www.fairchildbooks.com

45

retailing
CONTENTS
The State of the Industry • Roots and Rudiments • The Retail Environment: Dynamics of Change • Strategic Planning: Adapting to Change Retail Structures and Multichannel Strategies • Brick-and-Mortar Retailers • Direct Marketing and Selling • Electronic Retailing • Global Retailing

© 2011 est. 624 pp. illustrated full color hardcover 8.5 x 11 978-1-56367-742-7 Instructor’s Guide 978-1-56367-743-4 PowerPoint® Presentation 978-1-56367-744-1

Retailing Principles: A Global Outlook
2nd Edition LYNDA GAMANS POLOIAN —Southern New Hampshire University
Keeping up with changes in retailing is daunting for both students and instructors, as companies start up, merge, or go out of business. What is retailing? Where is it going? Who are the players and how do they operate? These are just some of the questions this text addresses. Poloian provides examples and references involving retail change such as ownership, technology, and trend-related aspects with the most current information. Many students will go on to build careers in the global marketplace, an understanding of the global nature of business, and new content on the global retail environment is essential. This new edition provides the information and tools necessary to thrive in this competitive industry. The Human Factor • Human Resource Management • Customer Behavior Store Location and Planning • Site Selection • Shopping Centers and Malls • Store Design and Visual Merchandising Marketing the Merchandise • Merchandise Planning and Buying • Pricing for Profit • Supply Chain Management • Retail Promotion

NEW TO THIS EDITION
• New chapter defines and discusses the growth of multichannel retailing • Addresses the importance of tweens and reemphasizes the role of aging boomers to understand consumer behavior • Current information on sustainability as it applies to ecoretailers and ecoconsumers—which retailers are involved, their impact on retailing • Full-color illustrations and photographs throughout • Global Retail Profiles: actual retail companies that operate internationally or globally • Did You Know? spotlights retail trivia that illuminates a point or example • From the Field feature industry incidents from leading trade and consumer publications

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes recommended course outlines, suggested activities for each chapter, and a test bank • PowerPoint® Presentation provides the basis for classroom lecture and discussion for each chapter, and includes additional visuals to reinforce key concepts from the text; compatible with PC and Mac platforms

46

For more information, contact your Account Manager.

retailing

© 2009 448 pp. softcover 7.375 x 9.25 978-1-56367-630-7 Instructor’s Guide 978-1-56367-631-4 PowerPoint® Presentation 978-1-56367-632-1

Multichannel Retailing
LYNDA GAMANS POLOIAN —Southern New Hampshire University
As one of the first textbooks to present a comprehensive view of multichannel retailing— the practice of trading through several selling channels concurrently—Multichannel Retailing is critical for any student preparing for today’s job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods form the core of the text. Multichannel Retailing examines the roots of the multichannel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. This book is a guide to implementing and operating a successful e-retailing business, and it offers ideas and solutions for expanding the cross-channel capabilities of traditional retail operations.

CONTENTS
The Road to Multichannel Retailing • Evolution and Impact of Multichannel Retailing • Components of Multichannel Retailing • Multichannel Customer Behavior Strategic Imperatives • The Strategic Planning Process • Implementing Multichannel Strategies • Cross-Channel Collaboration Technology Solutions • Designing Effective Online Stores • Multichannel Customer Service • Synchronizing the Supply Chain • Business Intelligence and the Future of Multichannel Retailing

FEATURES
• Traces the roots, current status, and future of multichannel retailing • Profiles the multichannel customer, including shopping habits, preferences, and implications for affinity/loyalty • Provides examples of tactics used by high-performing companies • Examines the future of multichannel retailing and the companies that embrace this approach • Highlights several multichannel retailers, representing different organizational structures, merchandise, size, and levels of performance • Includes multichannel retailer reactions to economic fluctuations

INSTRUCTOR’S RESOURCES
• Instructor’s Guide includes sample course outlines, timelines, evaluation criteria, chapter essay questions and answer guidelines, and a comprehensive test bank • PowerPoint® Presentation provides a framework for class lectures and discussions; compatible with PC and Mac platforms
1.800.932.4724, option 1 | www.fairchildbooks.com

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