Fashion Trend Forecast
Content
Fashion Trend Forecasting 2016
Fashion Trend Forecasting 2016
27 February 2015
Assignment of European Fashion History
Assignment No: 04 (Four)
Topic: Fashion Trends Forecasting 2016
Submitted To
Lina Rezwana
Studied at Shanto-Mariam University of Creative Technology
Course Instructor European Fashion History
Department of Professional Course of Fashion Design
National Institute of Design (NID)
Submitted By
Mahfuza Akter [Mili]
ID : 020-014-005
[email protected]
(Student of Professional Course of Fashion Design NID)
Batch no. 21
National Institute of Design (NID)
Fashion Trend Forecasting 2016
Abstract
Fashion forecasting is a global career that focuses on upcoming trends. A fashion
forecaster predicts the colors, fabrics and styles that will be presented on the runway and
in the stores for the upcoming seasons. The concept applies to not one, but all levels of
the fashion industry including haute couture, ready-to-wear, mass market, and street wear.
Trend forecasting is an overall process that focuses on other industries such as
automobiles, medicine, food and beverages, literature, and home furnishings. [Fashion
forecasters are responsible for attracting consumers and helping retail businesses and
designers sell their brands. Today, fashion industry workers rely on the Internet to retrieve
information on new looks, hot colors, celebrity wardrobes, and designer collections.
Each retailer's trend forecasting varies and is mainly dependent upon whether the
company is a wholesale brand or private label developer. "Every season, there are
hundreds of designers showing breathtaking collections that the average consumer will
never see. What does matter is who sees them—the in-house designers and buyers at fast
fashion retailers, people who are paying close attention, identifying and predicting which
styles, patterns and cuts will appeal to the average woman."
Larger companies such as Forever 21 have their own trend departments where they
follow the styles, fabrics, and colors for the upcoming seasons. This can also be referred
to as vertical integration. A company with its own trend department has a better
advantage than those who do not because its developers are able to work together to
create a unified look for their sales floor. Each seasonal collection offered by a product
developer is the result of trend research focused on the target market it has defined for
itself.
Product developers may offer anywhere from two to six seasonal collections per year,
depending on the impact of fashion trends in a particular product category and price
point. Women's wear companies are more sensitive to the whims of fashion and may
produce four to six lines a year. Men's wear companies present two to four lines a year,
and children's wear firms typically present three to four seasonal collections. For each
season a collection is designed by the product developers and is based on a specific
theme, which is linked to the color and fabric story.
A merchandiser also plays a key role in the direction of upcoming trends. Different from
developers, merchandisers have much more experience in buying and are knowledgeable
in what consumers will be looking for. The designer takes the particular trends and then
determines the styles, silhouettes and colors for the line and garments while creating an
overall theme for the particular season.
Individual bloggers also contribute to fashion forecasting and influence designers and
product teams.
Fashion Trend Forecasting 2016
TABLE OF CONTENT
1.
Introduction
1
2.
Spring/Summer 2016 Women's Color Trend Forecast
3
3.
Top 10 Colors, Women's Market S/S 2016
3
4.
Women's Accessories S/S 2016 Color Trend Report
4
5.
Women's Key Fashion Color S/S 2016, a Must-Have
5
6.
Women's Intimates Trend Inspiration S/S 2016 Color and Mood 6
7.
Women's Accessories Trend Forecast S/S 2016, the Commune
6
8.
S/S 2016 Print and Floral Patterns, Ditsy to Bold
8
9.
Women's Color S/S 2016, Pastel Direction
9
10.
Top 10 Colors, Men's Fashion Market S/S 2016
10
11.
Mr. Tropicana Men’s Color S/S 2016
11
12.
Revamped Print Classics, Menswear S/S 2016
12
13.
Menswear Metallics S/S 2016
13
14.
Graphics S/S 2016 Men’s and Women’s Trend Forecast
14
15.
Activewear Forecast Women + Men S/S 2016
15
16.
Women's Pastels S/S 2016
17
17.
Women's Maxed-Out Embellishment S/S 2016
17
18.
Boys Kid's Market S/S 2016 Seasonal Trend Forecast
18
19.
Girls Kid's Market S/S 2016 Seasonal Trend Forecast
19
20.
The New Neutrals, Women's Trends S/S 2016
20
21.
CONCLUTION
22
Fashion Trend Forecasting 2016
INTRODUCTION
To cope with the ever-changing technologies, the markets and consumer are rapidly
evolving from traditional, static, demographic-based criteria to more towards dynamic,
modern, mood, lifestyle and psycho graphic influences.
Fashion trend forecasting resources help predict trends in the fashion industry. Fashion &
trend forecasting is the prediction of mood, behavior and buying habits of the consumer
at particular time of season. It is no longer a question of finding your markets or
consumers by age, geography or income, but looking into how and what they buy, based
on their culture, mood, beliefs, occasion & geographic locations, it is also dependent on
fashion cycle and plays a major role in introductory phase of recurring fashion cycles.
Fashion trend forecast calculates as following:
Season > Target Market > Consumer >Colors > Fabrics > Silhouette > Texture >
Usage
Understanding fashion trends forecast is one of the most arduous and calculative work for
all, we know most of top business houses around the world totally rely on designers for
understanding the same, but on the other side there are others who dont believe in it at all.
In current times when we look at technology we know nothing is by chance and there are
people who are working behind the scenes, day and night to make things appear easy and
affordable to us. Question, which often comes to our mind, is which trend forecast to use
and how we can understand it better. Many technological forecasting methods have been
reported in various forecast related books & mentioned in literature of many countries,
and they have been successfully applied widely. As trend forecasting results are mainly
influenced by the forecasting method used by the end user, it is of utmost importance to
determine the method that will be most appropriate to a business model you adopt. Lets
identify the main factors affecting Fashion trend forecasting:
Fashion Trend Forecasting 2016
I searched the web for the Colors , Fabrics , Silhouette ,Texture , Usage etc of the year
2016 and found various information about the fashion trend of 2016 from various brands
and fashion houses. I found lots of thing which impressed me and they were given by
various renewed fashion brands but I mainly noted down only those which influenced
and impressed me.
Fashion Trend Forecasting 2016
Spring/Summer 2016 Women's Color Trend
Forecast PAPAYA
Top 10 Colors, Women's Market S/S 2016
CORAL
BURGUNDY
INDIGO
DARK TEAL
PERSIMMON
HAZY TAUPE
MOONSTONE BLUE
BLUE HYDRANGEA
LEMON CHIFFON
PERIWINKLE
Fashion Trend Forecasting 2016
Women's Accessories S/S 2016 Color Trend Report
BLUE HYDRANGA
ROSE CHAMPAGNE
PERSIMMON
DARK ROAST
BONE
MOSS
LEMON CHIFFON
BURGUNDY
DAFFODIL
DARK TEAL
Fashion Trend Forecasting 2016
Women's Key Fashion Color S/S 2016, a Must-Have
Spring Papaya
Mood Board
Women’s Daywear & Accessories
Contemporary Renditions
Fashion Trend Forecasting 2016
Women's Intimates Trend Inspiration S/S 2016 Color and Mood
SAUNTER
COLBALT SKIES
PRELUDE
RESONANCE
Women's Accessories Trend Forecast S/S 2016, the Commune
Editor’s Top Trend Pick
Materials
Fashion Trend Forecasting 2016
Design Details
Prints & Pattern
Fashion Trend Forecasting 2016
Key Items – Footwear
Style Guide
Key Items – Jewelry
S/S 2016 Print and Floral Patterns, Ditsy to Bold
Bold & Beautiful Florals
Mood Board
Apparel & Accessories
Ditsy Prairie Florals
Apparel & Accessories
Fashion Trend Forecasting 2016
Women's Color S/S 2016, Pastel Direction
Peached Pink
Apple Mint
Apparel & Accessories
Apparel & Accessories
Fashion Trend Forecasting 2016
Top 10 Colors, Men's Fashion Market S/S 2016
GRASS TURF
LIMONCELLO
ORANGE RIND
MAUVE MIST
DEEP OCEAN
BUTTER SCOTCH
SIENNA BROWN
VINTAGE INDIGO
CHAMOIS
FAINT GREY
Fashion Trend Forecasting 2016
Mr. Tropicana Men’s Color S/S 2016
Key Color, Mango Lassi
ACCESSORIES
Key Color, Papaya
Fashion Trend Forecasting 2016
Revamped Print Classics, Menswear S/S 2016
PURIST FLORALS
MONO MARITIME
Fashion Trend Forecasting 2016
Menswear Metallics S/S 2016
Directional Finishes
Luxe Appeal
Foiled & Tinted
Junior & Contemporary Applications
Fashion Trend Forecasting 2016
Graphics S/S 2016 Men’s and Women’s Trend Forecast
Women’s Market
Men’s Market
Chintz
Botany Study
Fighting Chance
Linear Landscape
Nature’s Lens
Psychedelic Dream
Nature’s Perspective
Rorschach Test
Scrapbook Collage
Glitch
Activewear Forecast Women + Men S/S 2016
WOMEN’S ACTIVE MARKET
VERTIGO
Bad gals
Airbrushing
Nostalgic neon
Sweet and Sassy
Apathy 6-7. Tattooed and Tweaked Icons
MUD
Letter intergrated net print
Atlas map
Thermal heat
Peel away beauty
Rock mosaic
Fingerpaint warrior
Tough letter logo / wrap around print
MEN’S ACTIVE MARKET
OPEN MIND
Iridescent
Urban Word Puzzle
Triangle Code
Multi Layered Signature
Coral Reef Camo
Marbleized
Polka Pops
Water Smeared
Shape Clash
MENS MUD TREND
Letter integrated net print
Atlas map
Rock Mosaic
Tribal Stripes
Micro mud streams
Jagged shape shifting
Tread zones
Stenciled geo pattern over distressed print
Women's Pastels S/S 2016
Key Color, Luminous Mint
Women's Maxed-Out Embellishment S/S 2016
Beaded Pattern Statements
APPAREL
APPAREL
ACCESSORIES
ACCESSORIES
APPAREL
APPAREL
Boys Kid's Market S/S 2016 Seasonal Trend Forecast
Editor’s Top Pick for Boys
Girls Kid's Market S/S 2016 Seasonal Trend Forecast
Editor’s Top Pick for Girls
The New Neutrals, Women's Trends S/S 2016
CONCLUTION
For everyone who works in the fashion business it is important to be able to recognize and to
foresee social and cultural movements, in order to understand the fashion environment and to be
able to operate in the direction in which the fashion industry will move. Being able to anticipate
what will happen in the next future is what puts a fashion designer, a retailer or a fashion buyer
in the position to make better decisions in their work. And in this, fashion is not at all an isolated
industry but is connected to the rest of our life. Fashion reaches beyond clothing and into the way
we choose to live our lives. Lifestyle is how we communicate, how we travel, how we decorate
our homes, how we eat and how we dress.
ANNEXUR
E
Fashion Trend Forecasting 2016
27 February 2015
Assignment of European Fashion History
Assignment No: 04 (Four)
Topic: Fashion Trends Forecasting 2016
Submitted To
Lina Rezwana
Studied at Shanto-Mariam University of Creative Technology
Course Instructor European Fashion History
Department of Professional Course of Fashion Design
National Institute of Design (NID)
Submitted By
Mahfuza Akter [Mili]
ID : 020-014-005
[email protected]
(Student of Professional Course of Fashion Design NID)
Batch no. 21
National Institute of Design (NID)
Fashion Trend Forecasting 2016
Abstract
Fashion forecasting is a global career that focuses on upcoming trends. A fashion
forecaster predicts the colors, fabrics and styles that will be presented on the runway and
in the stores for the upcoming seasons. The concept applies to not one, but all levels of
the fashion industry including haute couture, ready-to-wear, mass market, and street wear.
Trend forecasting is an overall process that focuses on other industries such as
automobiles, medicine, food and beverages, literature, and home furnishings. [Fashion
forecasters are responsible for attracting consumers and helping retail businesses and
designers sell their brands. Today, fashion industry workers rely on the Internet to retrieve
information on new looks, hot colors, celebrity wardrobes, and designer collections.
Each retailer's trend forecasting varies and is mainly dependent upon whether the
company is a wholesale brand or private label developer. "Every season, there are
hundreds of designers showing breathtaking collections that the average consumer will
never see. What does matter is who sees them—the in-house designers and buyers at fast
fashion retailers, people who are paying close attention, identifying and predicting which
styles, patterns and cuts will appeal to the average woman."
Larger companies such as Forever 21 have their own trend departments where they
follow the styles, fabrics, and colors for the upcoming seasons. This can also be referred
to as vertical integration. A company with its own trend department has a better
advantage than those who do not because its developers are able to work together to
create a unified look for their sales floor. Each seasonal collection offered by a product
developer is the result of trend research focused on the target market it has defined for
itself.
Product developers may offer anywhere from two to six seasonal collections per year,
depending on the impact of fashion trends in a particular product category and price
point. Women's wear companies are more sensitive to the whims of fashion and may
produce four to six lines a year. Men's wear companies present two to four lines a year,
and children's wear firms typically present three to four seasonal collections. For each
season a collection is designed by the product developers and is based on a specific
theme, which is linked to the color and fabric story.
A merchandiser also plays a key role in the direction of upcoming trends. Different from
developers, merchandisers have much more experience in buying and are knowledgeable
in what consumers will be looking for. The designer takes the particular trends and then
determines the styles, silhouettes and colors for the line and garments while creating an
overall theme for the particular season.
Individual bloggers also contribute to fashion forecasting and influence designers and
product teams.
Fashion Trend Forecasting 2016
TABLE OF CONTENT
1.
Introduction
1
2.
Spring/Summer 2016 Women's Color Trend Forecast
3
3.
Top 10 Colors, Women's Market S/S 2016
3
4.
Women's Accessories S/S 2016 Color Trend Report
4
5.
Women's Key Fashion Color S/S 2016, a Must-Have
5
6.
Women's Intimates Trend Inspiration S/S 2016 Color and Mood 6
7.
Women's Accessories Trend Forecast S/S 2016, the Commune
6
8.
S/S 2016 Print and Floral Patterns, Ditsy to Bold
8
9.
Women's Color S/S 2016, Pastel Direction
9
10.
Top 10 Colors, Men's Fashion Market S/S 2016
10
11.
Mr. Tropicana Men’s Color S/S 2016
11
12.
Revamped Print Classics, Menswear S/S 2016
12
13.
Menswear Metallics S/S 2016
13
14.
Graphics S/S 2016 Men’s and Women’s Trend Forecast
14
15.
Activewear Forecast Women + Men S/S 2016
15
16.
Women's Pastels S/S 2016
17
17.
Women's Maxed-Out Embellishment S/S 2016
17
18.
Boys Kid's Market S/S 2016 Seasonal Trend Forecast
18
19.
Girls Kid's Market S/S 2016 Seasonal Trend Forecast
19
20.
The New Neutrals, Women's Trends S/S 2016
20
21.
CONCLUTION
22
Fashion Trend Forecasting 2016
INTRODUCTION
To cope with the ever-changing technologies, the markets and consumer are rapidly
evolving from traditional, static, demographic-based criteria to more towards dynamic,
modern, mood, lifestyle and psycho graphic influences.
Fashion trend forecasting resources help predict trends in the fashion industry. Fashion &
trend forecasting is the prediction of mood, behavior and buying habits of the consumer
at particular time of season. It is no longer a question of finding your markets or
consumers by age, geography or income, but looking into how and what they buy, based
on their culture, mood, beliefs, occasion & geographic locations, it is also dependent on
fashion cycle and plays a major role in introductory phase of recurring fashion cycles.
Fashion trend forecast calculates as following:
Season > Target Market > Consumer >Colors > Fabrics > Silhouette > Texture >
Usage
Understanding fashion trends forecast is one of the most arduous and calculative work for
all, we know most of top business houses around the world totally rely on designers for
understanding the same, but on the other side there are others who dont believe in it at all.
In current times when we look at technology we know nothing is by chance and there are
people who are working behind the scenes, day and night to make things appear easy and
affordable to us. Question, which often comes to our mind, is which trend forecast to use
and how we can understand it better. Many technological forecasting methods have been
reported in various forecast related books & mentioned in literature of many countries,
and they have been successfully applied widely. As trend forecasting results are mainly
influenced by the forecasting method used by the end user, it is of utmost importance to
determine the method that will be most appropriate to a business model you adopt. Lets
identify the main factors affecting Fashion trend forecasting:
Fashion Trend Forecasting 2016
I searched the web for the Colors , Fabrics , Silhouette ,Texture , Usage etc of the year
2016 and found various information about the fashion trend of 2016 from various brands
and fashion houses. I found lots of thing which impressed me and they were given by
various renewed fashion brands but I mainly noted down only those which influenced
and impressed me.
Fashion Trend Forecasting 2016
Spring/Summer 2016 Women's Color Trend
Forecast PAPAYA
Top 10 Colors, Women's Market S/S 2016
CORAL
BURGUNDY
INDIGO
DARK TEAL
PERSIMMON
HAZY TAUPE
MOONSTONE BLUE
BLUE HYDRANGEA
LEMON CHIFFON
PERIWINKLE
Fashion Trend Forecasting 2016
Women's Accessories S/S 2016 Color Trend Report
BLUE HYDRANGA
ROSE CHAMPAGNE
PERSIMMON
DARK ROAST
BONE
MOSS
LEMON CHIFFON
BURGUNDY
DAFFODIL
DARK TEAL
Fashion Trend Forecasting 2016
Women's Key Fashion Color S/S 2016, a Must-Have
Spring Papaya
Mood Board
Women’s Daywear & Accessories
Contemporary Renditions
Fashion Trend Forecasting 2016
Women's Intimates Trend Inspiration S/S 2016 Color and Mood
SAUNTER
COLBALT SKIES
PRELUDE
RESONANCE
Women's Accessories Trend Forecast S/S 2016, the Commune
Editor’s Top Trend Pick
Materials
Fashion Trend Forecasting 2016
Design Details
Prints & Pattern
Fashion Trend Forecasting 2016
Key Items – Footwear
Style Guide
Key Items – Jewelry
S/S 2016 Print and Floral Patterns, Ditsy to Bold
Bold & Beautiful Florals
Mood Board
Apparel & Accessories
Ditsy Prairie Florals
Apparel & Accessories
Fashion Trend Forecasting 2016
Women's Color S/S 2016, Pastel Direction
Peached Pink
Apple Mint
Apparel & Accessories
Apparel & Accessories
Fashion Trend Forecasting 2016
Top 10 Colors, Men's Fashion Market S/S 2016
GRASS TURF
LIMONCELLO
ORANGE RIND
MAUVE MIST
DEEP OCEAN
BUTTER SCOTCH
SIENNA BROWN
VINTAGE INDIGO
CHAMOIS
FAINT GREY
Fashion Trend Forecasting 2016
Mr. Tropicana Men’s Color S/S 2016
Key Color, Mango Lassi
ACCESSORIES
Key Color, Papaya
Fashion Trend Forecasting 2016
Revamped Print Classics, Menswear S/S 2016
PURIST FLORALS
MONO MARITIME
Fashion Trend Forecasting 2016
Menswear Metallics S/S 2016
Directional Finishes
Luxe Appeal
Foiled & Tinted
Junior & Contemporary Applications
Fashion Trend Forecasting 2016
Graphics S/S 2016 Men’s and Women’s Trend Forecast
Women’s Market
Men’s Market
Chintz
Botany Study
Fighting Chance
Linear Landscape
Nature’s Lens
Psychedelic Dream
Nature’s Perspective
Rorschach Test
Scrapbook Collage
Glitch
Activewear Forecast Women + Men S/S 2016
WOMEN’S ACTIVE MARKET
VERTIGO
Bad gals
Airbrushing
Nostalgic neon
Sweet and Sassy
Apathy 6-7. Tattooed and Tweaked Icons
MUD
Letter intergrated net print
Atlas map
Thermal heat
Peel away beauty
Rock mosaic
Fingerpaint warrior
Tough letter logo / wrap around print
MEN’S ACTIVE MARKET
OPEN MIND
Iridescent
Urban Word Puzzle
Triangle Code
Multi Layered Signature
Coral Reef Camo
Marbleized
Polka Pops
Water Smeared
Shape Clash
MENS MUD TREND
Letter integrated net print
Atlas map
Rock Mosaic
Tribal Stripes
Micro mud streams
Jagged shape shifting
Tread zones
Stenciled geo pattern over distressed print
Women's Pastels S/S 2016
Key Color, Luminous Mint
Women's Maxed-Out Embellishment S/S 2016
Beaded Pattern Statements
APPAREL
APPAREL
ACCESSORIES
ACCESSORIES
APPAREL
APPAREL
Boys Kid's Market S/S 2016 Seasonal Trend Forecast
Editor’s Top Pick for Boys
Girls Kid's Market S/S 2016 Seasonal Trend Forecast
Editor’s Top Pick for Girls
The New Neutrals, Women's Trends S/S 2016
CONCLUTION
For everyone who works in the fashion business it is important to be able to recognize and to
foresee social and cultural movements, in order to understand the fashion environment and to be
able to operate in the direction in which the fashion industry will move. Being able to anticipate
what will happen in the next future is what puts a fashion designer, a retailer or a fashion buyer
in the position to make better decisions in their work. And in this, fashion is not at all an isolated
industry but is connected to the rest of our life. Fashion reaches beyond clothing and into the way
we choose to live our lives. Lifestyle is how we communicate, how we travel, how we decorate
our homes, how we eat and how we dress.
ANNEXUR
E
